Moosehead uses this personalized mirror to draw attention at both on and off premise accounts. The mirror is digitally printed, with a wood frame that can be painted or stained. Digital printing allows the mirrors to be personally printed for different accounts. This mirror was created for Moosehead by Heritage Sign & Display, a Nesquehoning, PA-based p.o.p. display firm. (Web site) www.popsigns.com
Maytag P.O.S. Helps Revitalize 100-Year-Old Brand
Maytag® brand has launched a marketing campaign featuring the new Maytag® Repairman, Clay Jackson.
The new Maytag brand advertising is part of a multi-media, integrated marketing campaign that includes all new point-of-purchase materials and literature. Publicis New York, Maytag brand’s advertising agency of record, created the television spots.
ARS Advertising, the print agency of record for Maytag brand, has recently redesigned the collateral for both consumer and trade efforts, as well as in- store executions, and is collaborating with partnering agencies to bring the Maytag brand photography to the next level.
The display shown highlights Maytag’s heritage, with the tag line, “A Century of Maytag Dependability.” The display features historic Maytag photos.
The Mixer Root Touch-up On Display At Douglas Cosmetics
THE MIXER™ Root Touch-up from Colour Revolution, recently launched at Douglas Cosmetics. To support the launch, Colour Revolution has designed and produced a deluxe point-of-purchase display specifically for the Douglas stores. With sleek, stylish lines and modern design, the display is made in metal in a 'burnt penny' shade and features a mirror and unique retractable hair swatches enabling customers to compare one of the six Mixer shade against their hair line or temples.
"When we first came up with the concept of a root touch-up hair product, we decided that it would be positioned as a luxury beauty item rather than just another over-the-counter hair colour," says Ruth Stern, President & Managing Partner, Colour Revolution. "And as such, we have kept to that principle by developing a product that is first-rate in every way and a perfect match for the sophisticated, trend-savvy taste of the Douglas customer. The Mixer is unique because it requires no pre-mixing and the colour is permanent. It's as easy to use as a pen and its perfect, permanent color matching formula will give salon-professional results."
Wendy's Four Crown Digital Menu Board Displays Products In A Dynamic Format
Wireless Ronin Technologies, a Minneapolis, MN-based digital signage provider, along with Wand Corp., have installed RoninCast(r) digital signage software to manage a digital menu board project at Four Crown's Wendy's Old Fashioned Hamburgers restaurant located in Maplewood MN. (Web site) www.wirelessronin.com
Wendy's FourCrown menu board displays products in a dynamic format including video and animation using RoninCast(r) digital signage software.
The digital signage menu board application installed at the Wendy's location allows the restaurant to advertise its products in a dynamic format. The menu board consists of four 42-inch displays, each showing a portion of the menu and an additional 42-inch display located near the front counter showcasing seasonal and promotional products as well as Wendy's-sponsored programs.
By using RoninCast applications such as the Database Client, FourCrown is able to dynamically change the in-store pricing and menu options, such as the addition of featured or promotional items, and the incorporation of video and other content in order to create an improved experience for the Wendy's customer.
"The digital signage menu board application allows us to feature Wendy's products in a more compelling and dynamic format," said Michael J. Givens, President of the FourCrown Organization. "Being able to maintain and update our product displays from a central location will certainly help promote a stronger and more consistent branding message at our Wendy's restaurants."
"Our partnership with Wand Corporation has allowed us to create a great application for quick-serve restaurants, incorporating our knowledge about digital signage with their experience working with clients in the quick-serve industry," said Jeffrey Mack, president and CEO of Wireless Ronin Technologies, which provided a range of services to implement the Wendy's menu board including consulting, creative development, project management, installation and network hosting.
Domino’s Pizza Begins Use of All-Electric Delivery Vehicle
Domino’s Pizza has tested delivering its pizzas using ZAP all-electric vehicles supplied to them by The Electric Vehicle Company. The electric vehicle deliveries reinforce Domino’s desire to offer cost-saving, environmentally friendly delivery options. Jim Stansik, Domino’s V.P., Franchise Development, said, “Domino’s is committed to being a responsible consumer of our planet's natural resources by testing the feasibility of using electric vehicles in our stores.”
The Electric Vehicle Company (EVC) of Chicago is making its all-electric vehicles available to consumer product companies for use as an environmentally friendly and cost-efficient option for conducting deliveries, mobile advertising and event marketing programs. Their unique styling definitely catch consumers’ eyes and can be easily wrapped with signage.
New Helio Ocean Offers Definitive 3G Mobile Experience
Helio's new Ocean is the world's first dual-slider combining a traditional numeric keypad and a separate full QWERTY keyboard in a single device. Ocean delivers the definitive 3G mobile experience in an uncompromising form factor, exclusively on Helio's nationwide service. Designed to keep people connected like never before, Ocean merges Instant Messages, text messages, picture messages and emails from the major portals and ISPs in one location. "Ocean is a new kind of mobile, combining aspects of other one-dimensional handsets into a single exceptionally designed messaging, surfing, multimedia and talking device," said Sky Dayton, CEO of HELIO.
Multi-City Sampling Events Support 'Premiere' of Lumene Radiant C Beauty Drops at CVS/pharmacy Locations
Lumene, the cosmetic and skincare brand from Finland, is rolling out the "orange" carpet to help support the US launch of Radiant C Beauty Drops -- Lumene's new 28 day Vitamin C anti aging skin treatment.
The launch kicks off with the distribution of 500,000 samples through a series of consumer events in New York, Boston and Philadelphia. The targeted sampling effort is designed to engage, entertain and educate the consumer by placing the product directly into their hands.
In each market, Orange Carpet "Premieres" will take place at select CVS/pharmacy locations and mobile "Pop-up" events will be held in high traffic areas, bringing the glamour and beauty of the product to life. A "Drops in the Jar" Contest is an opportunity for consumers to win Lumene products at each location and to be entered into a drawing for a free Trip to Finland. All "Premier" activities will be "popping up" at mobile locations conveniently located throughout each city.
smart USA Launches Cross-Country Road Show to Introduce the fortwo
smart USA Distributor LLC, a subsidiary of United Auto Group, is launching a national road show to introduce the revolutionary smart fortwo car to U.S. consumers. The tour provides a hands-on experience, allowing consumers to test-drive the fortwo and experience its innovation, functionality and the joy of driving. The 50-city tour will visit events from festivals and universities, to sporting events and retail outlets, to other popular city destinations through November.
"The smart fortwo is all about urban independence and freeing people from the constraints of city driving, so this road show offers consumers a unique way to discover the brand and get up close and personal with this amazing car," said Dave Schembri, president of smart USA. "The best way to understand the benefits of a smart fortwo is to experience it - and this vehicle will change the way drivers look at the driving experience."
Three road show teams will visit three regions of the country simultaneously, showcasing four drivable vehicles at each stop. The tour will roll into each city in a large, smart-branded semi-truck adorned with depictions of smart vehicles on the side and smart fortwo vehicles inside. The truck's trailer will transform into a mobile smart exhibit, complete with interactive displays and virtual demonstrations, including a display of the tridion cell (steel cage surrounding the driver and passenger for protection in case of a crash), the four airbags, electronic stability control, anti-lock brakes, and other features typically reserved for luxury vehicles.
Lipton PureLeaf Tea Introduced
Pepsi-Lipton Tea Partnership has introduced Lipton PureLeaf with all- natural ingredients. Formerly known as Lipton Original, Lipton PureLeaf now offers pure, delicious tea with no artificial flavors or colors.
"Consumers have told us how important it is that their tea is pure, straight from the leaf, as nature intended," said Stacy Reichert, vice president and general manager, Pepsi-Lipton Tea Partnership. "As leaders in the ready-to-drink tea category, our master tea blenders have the expertise to produce the kinds of healthy, great tasting teas consumers are seeking."
Smirnoff Source Debuts As Ultra-Premium Alternative
Smirnoff Source, is a new premium malt beverage offering from Diageo North America, which combines pure spring water with alcohol. At 3.5 percent alcohol by volume, this new premium malt beverage, with a hint of citrus, has fewer calories and lower alcohol by volume than most popular domestic beers. Smirnoff Source is the first malt beverage in the U.S. to contain pure spring water and a malt-based alcohol. According to the Company, Smirnoff Source will provide adult consumers with a new choice-an ultra-premium alternative to domestic beer.
Sanyo Combines High Tech & High Style In New Cordless Phone
Sanyo is introducing the DECT 6.0 (Digital Enhanced Cordless Telecommunications) TOUCH Series cordless phone, which delivers clear, interference-free calls because it operates on a newly designated cordless telephone frequency different from the crowded 2.4GHz and 5.8GHz frequencies that compete with other wireless devices and appliances such as home wireless networks, microwave ovens, baby monitors, home security systems and Bluetooth equipped devices. Among the many features, Sanyo's DECT 6.0 TOUCH Series cordless phones sport an illuminated touchpad display for easy viewing and attractive display.
Aspen Pet Products Introduces Safety Walker
For consumers who walk their dogs at night, Aspen Pet Products introduces the Safety Walker, a first-of-its-kind device that provides lights and a siren to any standard leash handle. The Safety Walker is battery operated, and features a super bright halogen flashlight in front, flashing colored safety lights along the side, and an alarm button that emits a loud siren when pushed. The Safety Walker quickly and securely attaches to any standard leash handle, and can hold dogs up to 50 pounds.
"Given busy lives and shortened hours of daylight in the winter months, consumers have been asking for a product like the Safety Walker," says Neil Werde, president of Aspen Pet Products. "The Safety Walker is especially ideal for women who walk their dogs at night since it provides the added safety of both a siren and light." Retailing for $9.98, the Safety Walker is available exclusively at WalMart.
New STOK Enhances Coffee Experience
WhiteWave Foods recently introduced STÔK™, a new concept in the world of coffee enhancement. Each individual serving of the black coffee shot delivers a pop of pure, invigorating caffeine - the equivalent of adding an extra shot of espresso. STÔK is available in two flavors; STÔK makes coffee more potent with no effect on the flavor, while STÔK Sweet provides the same added caffeine, but with a sweeter edge. STÔK is available now at popular convenience stores nationwide right next to the creamers and sweeteners.
LG Electronics Debuts World's First High-Definition TV Refrigerator
Building on its Weather & Info TV Refrigerator, LG Electronics makes kitchens more innovative and entertaining with the introduction of the first-of-its-kind digital high-definition television (HDTV) Refrigerator. The stylish new LG HDTV Refrigerator is a unique side-by-side model that incorporates LG's powerful fifth-generation ATSC-QAM-NTSC digital television tuner that delivers crisp digital broadcast and unscrambled cable images to the refrigerator's 15-inch high-definition LCD television screen. In addition to a remote-controlled, cable-ready, high-definition LCD screen and FM radio on the right door, there is a DVD connection on top of the unit. The left door of the sleek side-by-side unit also includes a four-inch Weather & Info Center LCD display.
Weber Grill'N Spray Launches
Weber-Stephen Products, a premiere manufacturer of outdoor grills and grilling accessories, and ACH Food Companies, an international food, ingredients and retail group, have teamed up to introduce a breakthrough in no-stick cooking on the grill with Weber Grill'N Spray. This innovative new grilling spray contains a patent pending formula which is non-flammable, a first in the industry. Weber Grill'N Spray is now available at leading grocery retailers, mass merchandisers, and wholesale clubs.
First Blush 100% All Natural Varietal Grape Juice Introduced
First Blush, the first 100 percent all natural premium varietal grape juice, will roll out nationwide through Whole Foods Market over the next six months under an exclusive agreement between the two companies. First Blush juice is made from the world's finest grapes with no added sugar, no preservatives, no alcohol and no caffeine. Each juice is flash pasteurized to retain its unique concentration of flavors and nutrients. Scientific studies show that the naturally occurring polyphenol antioxidants found in First Blush help guard the body against "free radicals", promote cardiovascular health and activate anti-aging enzymes. First Blush is available in four varietal juices, with additional varietals to be introduced later this year: 100% Cabernet Juice, 100% Merlot Juice, 100% Rose Juice and 100% Chardonnay Juice.
Smirnoff Adds Blueberry Flavor To Vodka Portfolio
Fusing the essence of ripe blueberries with its premium vodka, Smirnoff Blueberry Flavored Vodka is arriving in stores just in time for summer.
"In the world of spirits, flavored vodkas are gaining in popularity with consumers, with Smirnoff really at the forefront of the trend," said Kate Price, brand director, Smirnoff. "With its sweet and tart texture, Blueberry raises our flavored portfolio to a whole new level."
Del Monte Introduces Bloom Energy Drink For Women
Del Monte Foods is launching its first energy drink, Bloom Energy, a healthy, great-tasting energy drink formulated especially for women in three flavors including wild berry, cran raspberry, and mango passionfruit. Bloom Energy will be available in select markets across the country at most major retailers beginning May 2007 in individual 10.5 oz cans or 4-packs. Making its first foray into the energy drink category, Del Monte hopes to capitalize on the fast growing and highly profitable segment.
Sprint Nextel Names Tim Kelly Chief Mktg. Officer
Tim Kelly, currently President of Sprint Nextel's Customer Management organization, has been named Chief Marketing Officer. Kelly will assume responsibility for the development and execution of Sprint Nextel's national marketing strategy. Kelly joined Sprint Nextel in 1994, serving in various marketing and business development positions before being named President of Customer Management.
Belden Names Sheehan Global V.P., Sales & Mktg.
Belden has named Peter Sheehan, currently President, Belden Americas Division, to the position of Global Vice President, Sales and Marketing. In his new role, Mr. Sheehan will have worldwide responsibility for global accounts, channel management, vertical market strategies, and brands. Sheehan has served as a division president since the 2004 merger of Belden and Cable Design Technologies (CDT), and he was previously Executive Vice President of CDT.
Virgin Ent. Promotes Dee McLaughlin To V.P. Of Mktg.
Virgin Entertainment Group, NA has promoted Dee Mc Laughlin as Virgin's new Vice President of Marketing. In her new position, Mc Laughlin will report to Simon Wright, CEO, Virgin Group. Prior to her promotion, Mc Laughlin served as the Senior Director of Marketing and the Director of Brand Marketing for Virgin, where she was responsible for directing the design and execution for Virgin Entertainment Group's new corporate identity. Over the past year Mc Laughlin has also helped create and implement Virgin's very successful V.I.P. Loyalty Program which currently has over 75,000 members.
Hunter Douglas Names C.Kane, Dir. Brand Mktg.
Jim Klawiter, Vice President and General Manager of the Hunter Douglas Custom Shutter Division announced the Promotion of Christine Kane to Director of Brand Marketing for the Division. Ms. Kane will continue to report directly to Klawiter. Ms. Kane has been with the division since 2002 She worked on the product development and launch of Heritance hardwood shutters, NewStyle shutters and Bridgeway specialty Shapes. Mr. Klawiter commented: "Christine's integrated marketing and merchandising plans for each of the division's products as well as for the Hunter Douglas Custom Shutter Collection helped distinguish Hunter Douglas products as the premium choice in a crowded marketplace."
Vonage Names Haenggi Chief Mktg. Officer
Vonage has named Jamie Haenggi Chief Marketing Officer. In this newly-created position, Haenggi will be responsible for spearheading a more unified marketing approach. Haenggi joined Vonage from ADT Security Services, where she was Vice President of Worldwide Marketing. Prior to that, she served as head of marketing and acquisition integration at Holmes Protection.
WWE Names G. Rochester EVP, Mktg.
World Wrestling Entertainment has named Geof Rochester as its Executive Vice President, Marketing. In his new role, Rochester will be responsible for global marketing, integrated brand initiatives, talent branding, live events, pay-per-view, advertising and promotions, research, creative services, and public and government relations. Rochester joined WWE in November 2006 as its Senior Vice President, Marketing. Prior to WWE, Rochester held senior marketing positions with Showtime Networks, Comcast Cable, Radisson Hotels and Procter and Gamble.
Kimball Names Fenwick V.P. Of Mktg.
Kimball International has appointed Jeff Fenwick to the position of Vice President of Marketing for the Company's Kimball Office brand. Fenwick joins the Company from ASSA ABLOY, where he served as Vice President, Door Group Brands.
Ukrop's Launches New Coupon Dispenser That Prints Relevant Targeted Offers For Immediate Consumer Use
Ukrop's Super Markets introduced Savings Spot, a 1-to-1 shopper program delivering personalized offers and messages to shoppers at the start of their shopping trips. Shoppers scan their Ukrop's Valued Customer Card at the Savings Spot dispenser located near the store entrance and within seconds, receive a sheet of up to eight offers and messages selected just for them based on their shopping history. This innovative program allows Ukrop's and its vendors to give unadvertised personalized offers to the chain's most valuable customers.
Ukrop's was the first retailer to pilot this system with its creator, Entry Point Communications (EPC) and joins Price Chopper based in Schenectady, NY in EPC's growing retail media network of Entry Marketing dispensers.
Scott Aronson, Vice President of Marketing at. Ukrop's, said, "The Savings Spot is a unique competitive advantage for Ukrop's and our key vendors to speak directly to our customers at the start of their shopping trips."
Nivea Reaches Customers With Portable Branded Environments
NIVEA wanted to connect with its customers via customer service booths at highly concentrated target market consumer areas in order to deliver NIVEA samples "Wherever Skin Needs Care!" The campaign also included a contest for customers to win products, free travel and cash prizes.
The marketing agencies leading the campaign requested a lightweight structure with a large footprint, easy to assemble and transport, with the ability to pack flat in wheeled cases. They also needed product display areas and counter space for customer interaction. Artist´s rendering propousal.
Exhibitree Display Services created the perfect solution using Globotech's www.globotechdisplays.com SOLO System whose modular architecture provided for a versatile environment, easy to adapt to the different target locations. The configuration included the practical Curvo posts, with an attractive header and product display shelves to showcase NIVEA's skin care line. Full wrap graphics completely branded the displays with NIVEA's logos and lifestyle images. The setup was complemented with an eye-catching floor graphic that highlighted NIVEA's global reach.
Xbox Partners With Fox For Movie Promotion Offering Limited-Edition 'Simpsons' XbOX 360S
Xbox 360 recently partnered with FOX to help promote "The Simpsons Movie," offering fans the chance to get their hands on one of 100 limited-edition "Simpsons" Xbox 360 Pro consoles through a series of special events and promotions.
The latest edition "The Simpsons" console featured graphics from "The Simpsons" movie.
Disney/Pixar Runs 'Big Cheese Tour' To Promote RATATOUILLE
Walt Disney/Pixar promoted its animated-comedy, RATATOUILLE, by bringing a mouthwatering experience to cities across the country with "The Big Cheese Tour," according to Jim Gallagher, President of Buena Vista Pictures Marketing.
To promote RATATOUILLE, a comedy about a rat named Remy who dreams of becoming a great French chef, the interactive experience will be highlighted by a thrilling "Big Cheese Slide" which will give kids an exciting ride down a 25' wedge of cheese. Audiences will also be treated to a special sneak peek at RATATOUILLE inside the 30' state-of-the-art "Eiffel Tower Digital Theater." A Center Stage area features daily cooking demonstrations with a real chef featuring Tasty Treats and Healthy Snacks for busy families as well as daily shows featuring Ratatouille Video Game demonstrations, radio promotions and an inside look at how the animation for RATATOUILLE was created.
The tour is being supported by promotional partners including Intel ambassadors equipped with Intel® Centrino® Duo processor technology-based laptops using Intel® Core™ 2 Duo processors who will enable guests to take photos with the RATATOUILLE characters superimposed into the picture, play an interactive game or register for a chance to win an array of prizes. The tour chefs will feature recipes from the General Mills' portfolio of brands and attendees will be able to sample Chocolate Chex® cereal. Samsung is providing all of the appliances on stage and plasma screens throughout the tour. THQ will provide video game demonstration kiosks where consumers get a chance to sample the latest game.
"Guests will feel like they stepped into the world of RATATOUILLE," said Eddie Newquist, President of The Becker Group, which designed and is managing the touring experience.
Display By Choice Offers Modular Showcase For Displays & Exhibits
Display By Choice offers this modular showcase, which may be rented for trade show exhibiting. This foldable system is built with anodized aluminum brushed to a clear finish. Optional finishes are custom color power coat finishes. The showcases fold flat for shipping, and assemble without tools. For more information, contact Display By Choice, 17485 Catalpa Street, Hesperia, CA 92345; (Tel) 760-948-6929; (Web site) www.displaybychoice.com
Provision Partners with CREDITZ Digital Currency For In-store 3D Holographic Digital Signage
Provision Interactive Technologies selected CREDITZ Digital Currency for integration into all Provision 3DEO Reward Kiosks in the US. The initial deployment will include 100 Provision kiosks in major Southern California grocery stores.
The program will demonstrate how the Provision/CREDITZ Digital Currency in-store promotional display system enhances how shoppers experience in-store merchandizing, provides incentive for purchase behavioral change and pays consumers promotional currency for that behavior.
Provision's display systems represent a revolutionary technology that provides the projection of high resolution holographic-like 3D aerial images into space detached from any screen, without any glasses. Its interactive display technologies deliver images that engage and inform customers at the point of sale and in-store advertising locations in a dramatic and persuasive manner, thereby influencing customers in their purchase-making decisions. For more information, go to (Web site) www.creditz.com or
(Web site) www.provision.tv
