Grand Marnier Floor Stand Promotes "A Better Margarita"
This floorstand for Grand Marnier promotes a summer drink - "A better Margarita"using Grand Marnier to make the drink. The eye-catching tree is a fiberboard drum with a vacuum formed top, wrapped in burlap. The plastic injection molded shelves support the weight of the Grand Marnier bottles. The center signs are litho laminated to Styrene and the base is wood laminated particle board. The design featuring various processes and materials all add up to an attractive presentation for this special summer promotion. The display was created by Flair Display Inc., 3920 Merritt Avenue, Bronx, NY l0466; (Tel) 718-324-9330; (e-mail) info@flairdisplay.com.
Mizuno Display Promotes Golf Gloves
This 2-tier display was created to merchandise Mizuno golf gloves in sports stores, golf and pro shops. It can be used as a counter display or hung on slatwall and is constructed from metal, wire and plastic. The front of the display is laser cut out in a racetrack pattern with a transparent Mizuno blue plastic insert, screened with the Mizuno logo. This unique treatment attracts attention and provides strong brand identity. This display was created for Mizuno by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087; (Tel.) 800-251-1150; (Web Site)
www.nashvilledisplay.com
Dr. Miracle Launches 'Against Type' Hair Care Campaign
Among the pages of the black fashion and beauty magazines filled with stunning hairstyles, Dr. Miracle's new "against type" marketing campaign makes a strong statement and speaks to the true nature of what hair care is like for African-American women.
To supplement the print campaign, Dr. Miracle's employed beautiful models for point-of-purchase materials that feature the Dr. Miracle's product and the tag line, "The Doctor Is In." Both the advertising and pop materials build on the medicated treatment aspect of Dr. Miracle's products for the hair and scalp. Dr. Miracle's products are being displayed at Walgreens as well as key chain stores including Wal Mart, K-Mart, Duane Reade and Rite Aid.
Embassy Suites Hotels Teams Up With Kodak For 'Snap Happy' Contest
Embassy Suites Hotels has teamed up with Kodak for a summer promotion. Families checking into the Embassy Suites Hotels will receive a complimentary one-time use Kodak PlusDigital 35 mm camera, ensuring their vacation memories are captured.
As part of the promotion, families can also enter the "Embassy Suites Snap Happy" contest by submitting their most precious or funny vacation photos online at embassysnaphappy.com for a chance to win one of 10 grand prize vacations to Hawaii, including round-trip airfare for four, $500 spending money and a seven night stay in the Hilton Waikoloa Village.
Canandaigua Wine Introduces Arbor Mist Minis
Arbor Mist is entering the single-serve category with the introduction of Arbor Mist Minis: four frosted glass, 187ml bottles, sold in fun and contemporary four-pack carriers. Arbor Mist Minis are now shipping throughout the U.S. in three popular flavors including Exotic Fruits White Zinfandel, Strawberry White Zinfandel, and Island Fruits Pinot
Grigio.
"Arbor Mist Minis embody the casual, single-serve occasion," said Josie Pagani, Marketing Director for Arbor Mist. "We've created a product that is easy-to-drink, convenient, and casual that capitalizes on the popularity of the single-serve category."
The Arbor Mist Minis packaging visually communicates the product's casual and contemporary appeal, featuring bright, fun graphics on carriers that display captured moments with snapshot photography. Retail point of sale support for Arbor Mist Minis has a similar look and feel to the packaging and includes shelf talkers, feature cards and display stackers.
Honest Tea Launches Honest Ade
Honest Tea, an organic bottled tea company, has launched a new line of organic citrus quenchers named Honest Ade. The first two varieties, Cranberry Lemonade and Limeade, offer twice the fresh-squeezed flavor with half the sugar of most bottled lemonades. The beverages are sweetened with natural organic cane sugar rather than high fructose corn syrup and contain 50 calories per serving.
CorrectDeck Introduces Antimicrobial Composite Decking
CorrectDeck, a leader in high-performance composite decking, has launched CorrectDeck CX with SafeGuard, the first antimicrobial composite decking which resists mold and mildew, stains, color fading and enhances traction control.
"We developed CorrectDec CX with SafeGuard in response to homeowner concerns that composite decking needed to be improved in several areas, especially mold and mildew resistance," said Marty Grohman, President of Correct Building Products. "SafeGuard resists antimicrobial coating makes those improvement and truly fulfills the promise of low maintenance that composite deck owners expect."
Vita Appoints W. Zaikos V.P. Of Mktg.
Vita Food Products has appointed William Zaikos as its Vice President of Marketing. He brings over 12 years experience with Kraft Foods, most recently as Brand Manager, Easy Mac.
Scala, Inc. Announced Opticality EX
Scala, Inc., provider of a leading software platform for digital signage, announced that customers will now be able to build a 3D signage network, combining the 3D display technology from Opticality Corp. with Scala's leading network and scripting technologies. Scala's IC3 Player and IC3 Designer, version 7.4 or newer, can now drive 3D screens from Opticality and/or conventional screens through a single interface. "We're taking our queue from what's happening in the video game and entertainment worlds-people prefer a rich media environment that mimics real life," said Jeffrey Porter, Scala EVP. "With EX support for Opticality our customers can now build networked digital display systems on par with these popular consumer environments." Opticality offers a no-glasses-required 3D display that can display specially-prepared images and videos in 3D. Spectators experience lifelike 3D images float deep within the screen and project up to several feet outside of it. The Opticality EX is available from Scala in July. For more information, contact Richard Trask, Scala Inc., (Tel) 610-363-3344, (E-mail) dick.trask@scala.com, (Web site)www.scala.com or Cheryl Brinkman, Opticality Corporation, (Tel) 212-497-2610, (E-mail) cbrinkman@opticalitycorp.com, (Web site) www.opticalitycorp.com
Hankscraft Offers Animated Audio Price Rail
Hankscraft has introduced an Animated Audio Price Rail, a moving lenticular image with simultaneous audio and it is activated by the customer. The material may also be used for packaging, direct mail as well as couinter displays to attract and impress the consumer. The price rail shown reprises the TV commercial for added recognition. For more information, contact Hankscraft, Inc., 300 Wengel Drive, Reedsburg, WI 53959; Web Site:
www.hankscraft-motors.com
Robb Murray Offers Fabic Banners & Dye Subimation
Robb Murray & Associates offers fabric banners at the lowest price possible. The company's overseas plant produces litho dye sublimation at economical prices, great quality and on time. For more information, contact Robb Murray & Associates, (Tel) 415-662-6883, (Web site)
www.RobbMurray.com
Scott-Beier Displays Introduces Curved Panels
Scott-Beier Displays has introduced curved panels for its lightweight display system for tradeshow, corporate environment and POP use. Originally designed and patented in 1982 by Hugo Beier the system is known for its flexibility and ease of use. No tools are required for set-up. A 10-foot booth, can be installed in less than ½ hour. Consisting of various panel sizes with a laminate exterior the design possibilities are virtually endless. Full size doors, cabinet doors, light boxes, etc…are available to augment the system. For more information, contact Scott-Beier Displays, 72 Industrial Drive, Unit 104, Cary, IL 60013 ; Tel. 847-516-0524; Fax: 847-516-0533; Web Site: www.scottbeier.com
MovieTRAY Helps Advertisers Reach Regal Theatre's Moviegoers
Theater Advertising Solutions has formed a multi-year agreement for the first-ever distribution of a branded concession carry tray called MovieTRAY at all of Regal Entertainment Group's theaters nationwide starting this summer.
Under the agreement, Theater Advertising Solutions will be the exclusive provider of MovieTRAY to all U.S. theaters in the REG circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres. MovieTRAY is a new, in-cinema advertiser-supported carry tray developed to aid theater patrons to transport concession items to their seats in a high convenient manner that will enhance the movie-going experience. MovieTRAY is designed as a highly innovative way to carry brand signage, advertising messages and the promotional premiums that will reach consumers in the 18 to 49 demographic and the elusive Generation Y and Generation M.
Focus Right Marketing, a leading provider of specialized marketing programs, is managing MovieTRAY advertising sales outreach and creating MovieTRAY programs for sponsor-related marketing initiatives, including branding, promotions, sweepstakes, game cards, coupons and product sampling.
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