ELO Media Brings DVMatic DVD Rental Machine To Colleges
ELO Media LLC has launched DVMatic, an Automated DVD Rental Machine, on student campuses on the East Coast. DVMatic serves as an additional entertainment medium for students, enabling them to rent and purchase DVD movies and video games.
DVMatic holds over 700 DVD slots and 180 different titles in one machine. It simple user interface and movie display panels make finding a movie simple and offers an instant rental or purchase with the swipe of a credit card. Currently located in supermarkets and restaurants, DVMatic provides customers with the convenience of renting a movie while grabbing dinner or shopping for groceries.
Benjamin Moore Conducts 'Inspired By The Perfect Color' Sweepstakes
Benjamin Moore & Company has teamed up with Taunton Press, the publishers of "Inspired House" magazine, to develop a national sweepstakes promotion, which offers customers a free trial subscription and a chance to win a complete $1500 room makeover. Consumers may enter the promotion by completing tear sheets available on displays at all participating Benjamin Moore retail stores and on the Web.
In addition to the free design consultation by an accredited decorator for the room of their choice, the winner receives a $500 gift certificate to use toward Benjamin Moore paint, a paint contractor of the winner's choice, a $1,000 Spiegel catalog gift certificate and a free one-year subscription to Inspired House magazine.
Source Marketing, a diversified marketing agency located in Westport, CT, developed the promotion for Benjamin Moore and Taunton Press.
OshKosh B'Gosh Opens Family Lifestyle Stores
OshKosh B'Gosh has opened two stores in the Dallas/Ft. Worth area, which offer high quality OshKosh B'Gosh branded apparel and accessories for men, women, kids and home. The new stores are part of the initial rollout of OshKosh B'Gosh's new family lifestyle store concept. The Company plans to open 14 family lifestyle stores during 2004 and 25 locations during 2005.
The new OshKosh B'Gosh family lifestyle store provides a shopping experience that isn't available anywhere else. The stores create a warm, home-like setting that families can have fun exploring together. Every detail of the store, from the unique product assortment to the inviting and informal architecture, harkens back to a simpler time and is a reflection of OshKosh B'Gosh's American Heartland history and family-focused roots. Farmhouses and small town industrial buildings inspired the store's interior, which features old time advertisements painted on the whitewashed walls and classic washboards used as sign holders. The merchandise is highlighted by warm and cozy lighting and sits neatly amid an open, loft-like interior on natural fixtures that are based on American lifestyle icons such as barn doors, picnic tables and screen doors. In addition to the welcoming architecture and design elements, all aspects of the store were planned with the family in mind-from wide aisles that accommodate strollers and wobbly toddlers to a patient, kid-friendly staff, to the spacious fitting rooms.
Citizens Bank Ballpark Features Larger-Than-Life Games
Citizens Bank wanted to create a signature environment to enhance the experience of fans visiting its new ballpark.
Forty Forty, a San Francisco Bay Area branding agency, was retained to create a series of larger than life interactive games for Citizens Bank Ballpark including a 22' tall Giant Pinball Game inspired by vintage baseball arcade games and tabletop toys.
mark, Avon's New Beauty Brand, Forms New Lifestyle Alliances
mark, the new beauty business from Avon Products, has formed four new strategic marketing alliances aimed at increasing the scope of the business as a multi-faceted, lifestyle brand. The partnerships with Loews Cineplex Entertainment, Nextel Communications, New Line Cinema and MTV, represent the leading areas in telecommunications, theater/entertainment and broadcast.
mark was named in celebration of young women making their 'mark' in the world today, and comprises over 300 products including cosmetics, skincare, fragrance, accessories, jewelry and handbags. As part of its relationship with Loews, mark is distributing over 200,000 magalogs in 10 regional cities by placing free-standing newsstands in theater lobbies in each market. There will also be giveaways of year-long movie passes and valuable movie ticket offers. Nextel is offering free Nextel phones with 3 months of free service. New Line Cinema is offering invitations to movie screenings. Mark will also be the exclusive retailer of the MTV Fitness 2-pack DVD, MTV Yoga and MTV Power Yoga through the meet mark magalog and sold solely through a mark representative or at meetmark.com.
Dixie Introduces Hot Tubs Food Storage Containers
Georgia-Pacific has introduced Hot Tubs, Dixie ® brand disposable food storage containers. Hot Tubs feature a microwave vent and FreshMinder ™ Day-of-the-week buttons to help track freshness. An integrated tub and lid feature makes Dixie the 'hot choice' for everyday food storage with consumers, according to Group Four, who helped Georgia-Pacific establish the product, brand identity and package design.
Perry Ellis Appoints M. Porigow Sr. V.P. Sales & Mktg.
Perry Ellis International Inc. appointed Mitch Porigow Sr. V.P. of Sales and Marketing for the Perry Ellis American brand. Porigow will report to Doug Jakubowski, President of Perry Ellis brands. Porigow comes to Perry Ellis from Block Corp., where he was responsible for the sales and marketing for the Perry Ellis America license.
Just Born Forms Brand Dev. Div. Led By M. Petronio
Just Born, Inc., a leading candy manufacturer of Marshmallow Peeps, Mike and Ike, Hot Tamales and Peanut Chews, has formed a Customer and Brand Development Division, marking a realignment of its Marketing, Sales and Research & Development Divisions. Matt Petronio will lead the new team in the role of V.P. of Customer and Brand Development. Reporting to Petronio will be John Leipold who will lead the U.S. Customer team, Matt Pye and John Kerr managing the Brand teams, Sylvia Coyle leading the R&D team, John Wall heading up Internal Operations and Frank Amato directing the International team in his new position as International Market Development Manager.
LG Mobile Names J. Maron Dir., Mktg. Communications
LG Mobile Phones, the mobile handset division of LG Electronics USA Inc., has appointed Jonathan Maron its new Director of Marketing Communications. In his new position, Maron will oversee all corporate and product communications, develop brand marketing strategy and direct co-branded marketing communications programs with carriers. He will also oversee branding, advertising, public relations and trade activities. Prior to joining LG, Maron was the Director of Marketing Communications for Sony Ericsson Mobile Communications.
Evolve Marketing Names J. Kolodziej Account Exec.
Evolve Marketing Group, a Birmingham, MI-based retail marketing communications firm, has appointed Jennifer Kolodziej as Account Executive. Kolodziej joins Evolve from Emerge Productions, where she was responsible for developing and managing events/promotions for major brands such as Nokia and Smirnoff.
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