Week of August 24, 1998
P.O.P. Displays Support Disney's Release Of "The Lion King: Simba's Pride"
A Disney Video Premiere movie, "The Lion King: Simba's Pride," is Disney's all-new, classic epic that adds to the legacy of the best-selling video, "The Lion King."
A theatrical-style marketing campaign includes national TV, print, radio and direct mail, reaching 95% of moms 12 times and 95% of kids eight times. Exciting in-store merchandising support includes standees, posters, shelftalkers, buttons and "Paw Print" static clings.
"The Lion King: Simba's Pride," will also be supported by consumer promotions. Various characters and scenes from the video will appear on Welch's 10-ounce collectible jelly glasses, with a consumer offer attached to larger sizes. Consumers who purchase"The Lion King: Simba's Pride," plus Lever 2000 products, will be eligible to receive a $5 rebate by mail. General Mills cereal will also tie-in with on-box exposure for "The Lion King: Simba's Pride."
Revlon Colorstay Haircare Introduced
Since up to 25% of color can be washed down the drain within the first week after coloring the hair, Revlon is introducing Colorstay Haircare, which helps women keep the color they love "locked-in" from day one.
The ColorStay dual polymer system proactively locks in color and protects hair from the damage of everyday styling abuse, sun fading and exposure to the elements. Plus, the shampoos and conditioners are fortified with vitamins and nutrients that penetrate each hair strand, nourishing it to make hair shiny, manageable and full of body. While containing no haircolor, ColorStay shampoos and conditioners have been developed with the specific color loss needs of blonde, brunette and red shades.
Until now, the ColorStay conditioner was only available in boxes of ColorStay haircolor. While ColorStay haircare products are not necessary for prevention of color fade when using Revlon ColorStay haircolor, they will enhance the staying power of many at home or salon haircolor products.
New VOFine Shampoos And Conditioners Give Hair Fullness And Volume
Alberto-Culver has introduced a new line of shampoos and conditioners, which makes fine hair noticeably thicker. Special thickening formulas with VOFine's Volume Optimizing Technology, introduce body to each strand. The shampoos cleanse and add body without stripping fine hair. An exclusive, virtually weightless protein complex in the conditioners helps micro-fine moisturizers hydrate and condition without weighing hair down. VOFine Thickening Shampoos and Conditioners are available at a suggested retail price of $3.49 for 13 fl. oz. in drug, mass merchandise and grocery stores nationwide.
Drypers Supreme With Germ Guard And Anti-Bacterial Baby Wipes With Germ Guard Introduced
Drypers Corporation, Vancouver, WA, is introducing Drypers Supreme With Germ Guard and Drypers Antibacterial Baby Wipes With Germ Guard this fall.
Drypers Supreme With Germ Guard, containing an antibacterial treatment, is a super-premium line extension of the Drypers With Aloe Vera premium diaper line and will feature adjustable grip tabs and increased absorbency. The Company will also be launching Drypers Antibacterial Baby Wipes With Germ Guard as an extension of its growing baby wipe business.
NASCAR Barbie Doll Introduced by Mattel
NASCAR Barbie, a collectible doll produced by California-based Mattel Inc., is being introduced into toy stores nationwide in September 1998. The doll's release coincides with the 50th anniversary of the National Association for Stock Car Auto Racing (NASCAR).
"We have really enjoyed working together with Mattel to bring NASCAR Barbie to our racing enthusiasts," said George Pyne, Vice President of Marketing for NASCAR. "NASCAR Barbie is also an ideal way to help reach our younger fans."
M&M/Mars Names R. Gamgort, Jr. Vice President Of Franchise
M&M/Mars has appointed Robert J. Gamgort, Jr., as Vice President of Franchise. Prior to joining the Company, Gamgort was President of Major League Baseball Properties. Previous to that, he held various sales and marketing positions during his 11 years with Kraft Foods North America. In his new position, Gamgort will continue to create innovative campaigns and promotions and launch new products for M&M/Mars.
Micrografx Appoints F. Childers Exec. VP Of Sales & Mktg.
Micrografx Inc., a global leader in enterprise graphics software, located in Richardson, TX, has appointed Frank W. Childers as Executive Vice President of Sales and Marketing. With nearly 20 years experience in the graphics software industry, Childers will play a major role in helping Micrografx accelerate its ongoing mission to be the leader of intelligent graphics tools.
Childers joins Micrografx from Mentor Graphics Corporation.
Catalina Marketing Acquires Market Logic
In a move that expands its position as a leader in loyalty marketing solutions, Catalina Marketing Corporation has acquired Market Logic, a full service targeted marketing organization that specializes in the development and fulfillment of highly sophisticated, personalized direct marketing programs for retailers.
Orange Country, CA-based Market Logic is a direct marketing agency that analyzes a company's marketing objectives and develops strategic and tactical direct marketing programs to meet those objectives. Those include "purchase behavior driven" recruitment and loyalty programs for retailers and manufacturers.
"The capabilities of Market Logic add a service to our portfolio that expands and complements our existing expertise," said Dan Granger, President and Chief Operating Officer of Catalina Marketing Corporation, St. Petersburg, FL. "Catalina Marketing is committed to being the leader in loyalty marketing services for retailers and manufacturers."
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