Franke Displays Premium Sinks
The Franke sink display is used to display three different premium clay fired sinks. The main objective was to develop a display that would show each sink mounted to a counter surface in a small footprint. Two of the sinks are mounted in pull out drawers. These drawers were designed so that only one can be pulled out at a time to ensure the stability of the unit. Franke developed an upper add-on module to display a fourth sink in the same footprint. This display was created for Franke by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417;
www.harbor-ind.com
Club Cadet Displays Landscape Tools
This pallet display was designed to merchandise Professional Landscape Tools, including trimmers and chain saws for Tractor Supple Stores. It is constructed from 4" round tubing, metal and wire. The black skid base features a diamond plate top, which provides an accent for the display and visual appeal. The MTD logo is screened on the metal headers and delivers strong brand identity. This display was created for Club Cadet by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087;
www.nashvilledisplay.com
ethel's chocolate Launches New Brand, Retail Environment That Makes Gourmet Chocolate Perfect For Everyday Eating
ethel's chocolate, Chicago's newest gourmet chocolatier, has officially launched its new line of "approachable" everyday gourmet chocolate and innovative chocolate lounges that enable chocolate lovers to relax and savor the new ethel's chocolate collection.
ethel's chocolate lounges revolutionize the chocolate experience. Visitors to ethel's chocolate can choose from more than 50 easy-to-identify pieces using a straight-forward grouping and icon system designed to help consumers locate their favorites. The new ethel's chocolate line, created by world champion French pastry chef Patrice Caillot, is handmade using the Company's warm-blended signature process. The line appeals to all palates with a wide selection of centers, including a "cocktail" group inspired by drinks including Mojitos, Margaritas, and Cosmopolitans.
"We are launching two firsts-the first approachable gourmet chocolate for everyday and the first chocolate lounges," said John Haugh, President of ethel's. "In our extensive consumer research, women told us they wanted an approachable place to select, purchase, and hang out and enjoy chocolate more frequently. The new ethel's brand is a winning combination of great product and innovative retail that responds to a strong consumer request."
ethel's chocolate recently opened two lounges with plans to open four additional stores in the Chicago area by the end of summer.
Bud Light In New Aluminum Bottle Available Nationally
Anheuser-Busch is introducing the Bud Light aluminum bottle, designed to help keep the beer super cold. The versatile new packaging is ideal for adults searching for a stylish looking beverage when out at the club or bar, but is also practical for those attending outdoor drinking occasions where non-breakable containers are important.
"We constantly look for ways to improve our beers-and our packaging-to make sure they remain the consumers' No. 1 choice," said Dan McHugh, Sr. Director, Bud Light Marketing. "This Bud Light aluminum bottle is a major image enhancer and the type of look contemporary adults want when out enjoying a beer with friends."
No nonsense Debuts Breathable Comfort & Smart Support Pantyhose
No nonsense, the brand that introduced the first control top pantyhose, is introducing two new products, Breathable Comfort and Smart Support pantyhose, both of which are hitting stores this summer. Breathable Comfort is the fist-ever breathable control top pantyhose, created with a patent-pending knitting process. Smart Support is made with Lycra Leg Care and features a targeted compression design. Targeted compression actually creates a massaging action that helps legs stay invigorated and refreshed. Breathable Comfort and Smart Support are also exceptionally sheer so you'll look as good as you feel, according to Julia Townsend, EVP at Kayser-Roth, the Company that owns the No nonsense brand.
Launch Of Man Kind Tea Supports Prostrate Cancer Foundation
The Republic of Tea has joined the Prostrate Cancer Foundation in the crusade to save men's lives with the introduction of new Man Kind Tea Blue berry Green Tea. The Republic of Tea will contribute 75 cents to the PCF from every tin of Man Kind Tea sold. Man Kind Tea has a base of premium China green tea, blended with flavorful wild blueberries. Studies show the antioxidants found in green tea have qualities known to help prevent prostrate cancer. Man Kind Tea is available at specialty food stores, restaurants/cafes and online.
Labatt Blue Cold One Keeps Beer Colder, Longer
InBev has introduced the Labatt Blue Cold One, an innovative can that once chilled, keeps beer colder, longer. Labatt Blue cans are wrapped with a thin, insulating layer developed by DuPont. This wrap protects beer from heat transferred from warm hands, condensation and outside temperatures. "The application of this technology to beer cans is a first in the brewing industry," said Susan Procaccini, DuPont Packaging Solutions. "DuPont's Cool2Go Wrap is essentially a high-tech label-a thin thermal barrier which insulates each can, sealing the cold inside."
Mrs. Fields Names G. Barber V.P. Of Strategy & Bus. Dev.
Mrs. Fields Famous Brands, LLC has named Gregory Barber Vice President of Strategy and Business Development. Barber comes to Mrs. Fields Famous Brands from NCH Corporation in Dallas, where he was Director of Corporate Strategy.
PureBeauty Names K. Merola V.P., Mktg.
Ken Merola has been appointed Vice President, Marketing Of PureBeauty, according to James Petty, President & CEO of PureBeauty, Inc., which currently operates more than 60 retail locations throughout the U.S. and brings together a wide variety of superior products, expert consultation and exceptional salon services for hair and skin. In his new position, Merola will assume responsibility for the future evolution of the PureBeauty brand. Merola was most recently Vice President, New Business Development for Neutrogena Corporation.
TM Shea Introduces InfoScrolls
TM Shea Products gets your products off the shelf with P.O.P. InfoScrolls, a sign which pulls out and retracts. InfoScrolls easily install off shelves, in pegged sections, off end-cap siderails and many more options. Add LED blinking lights, attach tear-off coupon pads, and place danglers/wobblers for down aisle 180 degree viewing. InfoScrolls are ideal for increasing brand awareness, new product information, private label promotions, in-store marketing, meal solution ideas, cross category marketing and special promotional offers. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, 248-589-3272, (Fax) 248-589-1535, (Web site)
www.tmshea.com
RollerVision Offers Scrolling Signs
RollerVision scrolling signs brings the benefits of both dynamic and static displays into one all new POP sign. RollerVision displays are lightweight and extremely easy to integrate, making them the perfect choice for both permanent fixtures as well as mobile units for exhibitions, mobile presentations and trade shows. Changing images can be done in a matter of seconds. RollerVision scrolling signs are available in 19.5", 31.5" and 47.25" widths and height is adjustable. For more information, contact RollerVision USA, a div. of Crosspoint Production LLC., P.O. Box 1184, Fairfield, CT 06825; (Tel) 203-338-0690, (Web site)
www.rollervisionusa.com
BannerTrucks Introduces Commuter Radio Component
BannerTrucks, a mobile advertising company based in Chicago, IL, has launched CommuteTalk, a new short frequency radio station featuring employment and local news on wheels, as well as 15-second spots, rotated every five minutes during drive-time. CommuteTalk is designed specifically to target the hard-to-reach drive-time demographic.
"With CommuteTalk, clients can add value to their visual message with promotional audio content about their company," said Darryl Morris, Marketing Director for BannerTrucks. "Banner Trucks is a truly integrated, innovative, interactive and eco-friendly advertising solution."
For more information on CommuteTalk, visit
www.BannerTrucks.com
or call 708-243-9132.
PromoWorks Hosts Mega-Sampling Event At Wrigley Field
PromoWorks, a leading provider of in-store marketing services, events and promotions and a designated promotional affiliate of the Chicago Cubs, recently hosted a Mega-Sampling Event at Wrigley Field.
This unique multi-faceted event combined mobile and stationary product sampling before and after the game, as well as limited edition scratch-and-win Cubs collector cards to the first 20,000 fans entering the gates on game day.
Fans had a chance to not only try many new products, but also win prizes compliments of the sponsoring clients: Cadbury Adams, Fisher Nuts, Hershey, Kellogg's, Kimberly-Clark, Master Foods and White Hen.
Nimlok Promotes T. Vedovat to President of Nimlok Canada
Gerald Perutz, Chairman of the Board of Nimlok Company, has promoted Tina Vedovat to President of Nimlok Canada LTD. Vedovat joined Nimlok in 2003, and prior to her appointment she served as Executive Vice President for the Company. "Tina is an extremely valuable asset to Nimlok Canada and to Nimlok's executive team," said Perutz. "Her vision to grow the company, both in size and presence, to its fullest potential will help Nimlok Canada become the exhibit solutions industry leader in Canada."
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