Creative World

Week of August 29, 2011

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Versatile Basewrap Used To Enhance Produce Displays

Now that growing season is in full bloom, the client wanted to highlight its produce displays using a colorful Basewrap that was both inexpensive and water resistant. Since Proprint Services prints Basewrap on 10pt tag stock and a poly stock that is water resistant and smooth in texture, it was the perfect fit. In full four color process plus a special PMS color all printed on one pass of poly stock through the press, Proprint was able to keep the costs low, the turnaround quick and exceed the client's expectations. The Basewrap was easy to place in hard to reach places with simple tape and added an element of pizzazz to the produce department. These rolls were produced in fifty foot lengths with an outer diameter of about one and half inches which made for easy packing, kitting and distribution across many geographical areas in much smaller boxes than usual. The Basewrap was produced by Proprint Services Inc., Toronto, Ontario, Canada. (Web site) www.pop-online.com

BACARDI® Together Draws On Brand Heritage With Launch Of New 'Together' Campaign

BACARDI® - the world's best-selling and most awarded premium rum- has launched the "BACARDI Together" campaign. As part of its "Together" platform, the brand has unveiled a new 30-second television spot titled "Inventions," which brings to life the brand point of view by demonstrating for years many things have been invented to help people get together, including BACARDI. The spot is one piece of a multi-media communications approach that includes TV, point-of-sale, out of home, public relations, experiential marketing, significant digital advertising and the "Like It Live, Like It Together" engagement program on Facebook.

Toby Whitmoyer, vice president, category managing director, BACARDI rums, said, "The 'BACARDI Together' campaign was designed to unify the brand's product portfolio and consumers across the country. Our goal is to create opportunities to bring people together both online and in real life to celebrate any occasion over a BACARDI cocktail. When viewers see the 'Inventions' spot, or any other assets from the 'BACARDI Together' campaign, they will be able to relate what they see to their daily life and recognize BACARDI has always been, and will continue to be, an invention that brings them together."

Captain Morgan Unveils New Campaign 'To Life, Love And Loot'

For the first time in Captain Morgan's nearly 60-year history, the brand has launched a new advertising campaign that takes its inspiration from the real-life privateer and rum icon, Captain Henry Morgan. Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th Century replica of the Galleon Andalucia to film the three feature film-caliber advertising executions. Hooper, is world-renowned for his riveting period pieces -- one of the many reasons Captain Morgan engaged him to lead the new campaign. "In paying homage to Captain Henry Morgan in our marketing efforts for the first time, we took great care to ensure that his portrayal of the time period was as authentic as possible," said Tom Herbst, Brand Director, Captain Morgan USA, Diageo. "As our consumers continue to evolve and expand their interests, we recognized that Captain Morgan himself needed to evolve with them. Each spot in the 'To Life, Love and Loot' campaign showcases a new side of the Captain and reinforces to them that even today, they can live like the Captain lived." Created by Anomaly, the "To Life, Love and Loot" spots will air in general brand rotation throughout the summer on top sports and entertainment outlets, including ESPN, TBS and TNT. Point-of-sale displays support the campaign at retail.

M&T Bank Opens Environmentally Friendly Branch In Brooklyn, NY

M&T Bank has opened a new, energy-efficient, 4500-square-foot retail branch on Atlantic Avenue in Brooklyn, giving the East New York neighborhood one of the most contemporary branches within the bank's multi-state network.

The branch was constructed to Leadership in Energy and Environmental Design standards (LEED) and includes a number of environmentally friendly features including: Natural light is used extensively, including a large skylight in the middle of the main lobby. All glazing contains Low-E (Low Emissivity) coatings reducing solar heat gain. Interior lighting uses a combination of energy efficient fluorescent lamps, ceramic metal halide lamps, and light emitting diodes (LED's). Heating and cooling is provided by high efficiency gas-fired hot water boilers and roof top units. The building skin is clad with a composite panel system that contains up to 70% recycled content.

"Branches continue to play a critical role in serving our communities and it's important for us to provide great facilities for our customers to bank. M&T has served East New York for decades and investing in this redevelopment project with a modern design positions us to serve the community for years to come," said Rob Brown, senior vice president for retail banking in New York City.

Pizza Patron Brings 'Quick Service Pizza' To Houston

Pizza Patrón, the #1 Latin pizza brand, opened its newest Quick Service Pizza (QSP™) restaurant in Houston, TX, a freestanding concept designed to bring the convenience and value of fast food to the pizza segment. Pizza Patrón's QSP model features a standard QSR drive-thru lane that includes an order menu with a two-way speaker system, and a pick-up window where customers complete the transaction without leaving their car. The store also features the brand's trademark colorful and Latin-influenced lobby created for its 'carry-out' guests.

Andrew Gamm, Pizza Patrón's brand director, said, "Our innovative new QSP store model combined with our Hispanic brand focus makes us timely and relevant in today's ultra-competitive marketplace." Pizza Patrón worked closely with Lincoln Ovens to develop the new fast-bake technology now standard in every QSP location. The fast-bake system bakes pizzas in just over three minutes, allowing made-to-order pizzas to be delivered hot and fresh to customers that prefer the drive-thru experience.

In-Store 'Racetrack' Boutiques, Digital Programs And Global Exclusive Product Lines Dedicated To DisneyPixar's Cars 2 At Toys"R"Us

As DisneyPixar's Cars 2 speeds into theaters, Toys"R"Us® stores are helping kids join the "Race Around the World" by creating the ultimate Cars 2-inspired "racetrack" boutiques in nearly 1,300 toy stores across the globe. United States fans can jump behind the wheel in-store to find these "racetracks" which offer the largest assortment of Cars 2 toys, including wood and diecast replicas of Cars characters, R/C vehicles, construction sets, playsets, musical instruments and electronic devices, including special Cars 2 product lines that are available exclusively at Toys"R"Us stores worldwide.

"With its unique blend of humor, spy-themed fun and unforgettable new characters, we anticipate that Cars 2 will capture the imaginations of kids and parents who want to bring home the adventure from this animated feature film," said Karen Dodge, Senior Vice President, Chief Merchandising Officer, U.S. "Toys"R"Us is the ultimate destination for the broadest and most differentiated selection of toys based on characters from Cars 2, including Lightning McQueen and Mater."

Inviting kids to join a "Race Around the World," just like in the film, each "racetrack" features images of new characters introduced in this epic adventure alongside Lightning McQueen and his best friend, Mater. New international characters also make an appearance in displays at Toys"R"Us stores, including Francesco Bernoulli, an Italian Formula Racer champion; Raoul ÇaRoule, known as the "World's Greatest Rally Car" from France;Nigel Gearsley, a cool, refined racer from England; Jeff Gorvette, a great American racecar; and Shu Todoroki, a Le Motor Prototype from Japan.

Adler Fels Introduces 'Totally Random' In Response To Growing Demand For High-Quality, Sweet, Red Wines

Adler Fels has launched Totally Random Sweet Red Wine, the newest addition to Adler Fels' growing portfolio of proprietary brands. Totally Random is made for the increasing number of wine drinkers, and would-be wine drinkers, who prefer a sweeter flavor profile. Totally Random artfully blends Zinfandel, Merlot, Cabernet Sauvignon and Petite Sirah grapes, sourced from select vineyards throughout California and vinified at Adler Fels' Sonoma County winery. In support of Totally Random's rollout, Adler Fels has launched the winery's first ever fully-integrated social media campaign. Using their smartphones, consumers will be able to scan a QR code on Totally Random's label to connect to the brand's website and from there to its "linkscape" of content on Facebook, Twitter, Flickr and YouTube. "Totally Random is more than a brand, it's a lifestyle," said Adler Fels Marketing Manager Dana Fehler. "It's important for us to build a sense of community with our consumers, and we think Totally Random is particularly well-suited to this effort."

Polaroid Displays New Sunglasses Collection

Polaroid Eyewear has launched a new heritage sunglass collection entitled Best Under The Sun, recreating some of the most iconic Polaroid designs from the 1930s to the 1980s. Each design has been selected as a unique representation of that particular decade and is faithfully recreated with the meticulous detail of the original - in the latest high-tech materials.

“We have created something unique with the Best Under The Sun collection, derived from Polaroid archives, recreated fully using only high premium materials and premium polarized lenses,” said Jerry Dreifuss, Global Marketing Manager at Polaroid Eyewear. “This new sunglass line is drawn from our experience within the industry that dates back to 1937, and features iconic, individual styles for iconic, individual people. Consumers will be able to purchase pieces from the Best Under The Sun collection through major retailers, including the Polaroid Eyewear Store.

Bloomingdale's Celebrates Polaroid Grey Label Retail Debut With Interactive Polaroid Storefront Window Display

Polaroid's GL10 Instant Mobile Printer, the first product in Polaroid and Lady Gaga's new Polaroid Grey Label line, is now available at the Bloomingdale's 59th st. flagship in New York City and will roll out to select Bloomingdale's nationwide.

Featuring a truly portable size, easy-to-use features and ZINK® Zero Ink® Technology, the Polaroid GL10 acts as a portable photo booth, giving new life to images stored on cell phones, hard drives and digital cameras through the Polaroid instant experience.

Bloomingdale's 59th st. is commemorating the Polaroid Grey Label retail debut with an interactive Polaroid storefront window display. Designed by Polaroid and the Haus of Gaga with dazzling accents of SWAROVSKI ELEMENTS, fans are invited to become part of the exhibit and watch their creativity instantly develop on the GL10.

"Everyday, digital photos capture, memorialize and shape our lives - but they are not given the chance to inspire us because they die on cell phones or digital cameras," said Lady Gaga, Polaroid's Creative Director. "I created the GL10 because everyone loves to take photos with their mobile phones - and the next evolution is to combine digital images with instant photography, bringing photos to life in vibrant colors that you can share, from the palm of your hand.

Delta Welcomes Summer Travelers With Terminal And Product Enhancements

Delta Air Lines will welcome more than 45 million passengers this summer with product enhancements, new customer service features, operational updates and other visible signs of Delta's more than $2 billion investment in the customer experience through 2013. "Delta is focused on building a better experience for customers from the time they book a flight to the time they arrive at their destination," said Glen Hauenstein, executive vice president - Network Planning and Revenue Management. "We've made a lot of progress in the last year and continue to make flying Delta more convenient and comfortable."

New enhancements this summer include: Full flat-bed seats on more than 25 percent of international flights, including all 777 and 767-400 aircraft. New Economy Comfort class, offering additional legroom and recline. Approximately 2,000 more premium seats with the addition of First Class on Delta's 228 dual-class regional aircraft.

Two new Delta Sky Club lounges in Indianapolis and Philadelphia and four renovated Sky Clubs in New York-LaGuardia, Los Angeles, Minneapolis/St. Paul and Atlanta, with additional new and renovated clubs scheduled to open later this summer in Atlanta and Seattle. The first online baggage tracking capabilities for airline customers. Wi-Fi availability on every domestic mainline flight. More than 8,100 new power outlets available at Delta recharging stations throughout more than a dozen U.S. airports featuring 110-volt and USB charging capabilities. Mobile apps for the iPhone, BlackBerry and Android that let customers check in, view flight status, review SkyMiles account balance, access their boarding passes, view flight schedules, get airport information, check the weather, rebook their flight and even store their airport parking location.

Kings Island Amusement Park Features More Than 60 Life-Sized Dinosaurs

Visitors to Kings Island amusement park in Ohio can step back in time to periods between 245 million and 65 million years ago in the world's largest animatronic dinosaur park. More than 60 life-sized dinosaurs are on display in Dinosaurs Alive! at Kings Island, including 56 animatronic models, in a spectacular outdoor Jurassic forest setting.

The multi-sensory and interactive dinosaur park brings inspiration, science and technology together at Kings Island where guests also hear the sounds and see the movements of 60-plus full-sized animatronic creations made to replicate nearly every feature of the dinosaurs. Each of the animatronic dinosaurs is hand-carved and covered with skin-like materials. The six main scenes and nine thematic exhibits found along the more than 4,000-foot long path spread over 12.5 wooded acres tell a very compelling story for guests about what the dinosaurs ate, when and where they lived, how they protected themselves, and how they adapted to their prehistoric world. Four of the dinosaurs have interactive consoles which allow guests to guide dinosaur movement so they can see how scientists believe each dinosaur moved its arms, tail, mouth and eyes. There is also an excavation site replica, a kids' paleontological dig site where visitors can uncover prehistoric fossils, and a 1,500 square-foot dinosaur-themed gift shop. The dinosaurs, which are scientifically accurate based on the latest paleontological knowledge, were created by the Canada-based company Dinosaurs Unearthed.

KODAK Trade-In And Recycling Program Offers Consumers Cash Back For Used Products

As part of its ongoing commitment to sustainability, Eastman Kodak Company has debuted its new Trade-In and Recycling Program that allows U.S. customers to safely and responsibly dispose of consumer electronics products they no longer use. The program accepts a wide range of consumer electronics from any brand including printers, digital cameras, digital video cameras and digital picture frames, as well as camera accessories such as lenses and flashes.

Through the KODAK Trade-In and Recycling Program, consumers can trade-in used products for cash. After providing information on the products, consumers will receive an instant quote and a pre-paid shipping label. If the trade-in is accepted, consumers will receive a check in addition to a discount offer from the online KODAK Store. For products with no resale value, consumers are provided with responsible recycling options. SMASH Direct, a leading provider of online trade-in programs, is the fulfillment partner for the program and worked closely with Kodak on its implementation.

"Sustainability is an essential business driver for Kodak and an important part of our product development process," said Pradeep Jotwani, President, Consumer Digital Imaging Group, Chief Marketing Officer and Senior Vice President, Eastman Kodak Company. "Our Trade-In and Recycling program is another example of Kodak's ongoing commitment to sustainability in our operations, and to helping consumers be more sustainable in their own lives."

Blockbuster Introduces Thousands Of In-Store Movie Rentals For Only 99 Cents Per Day

Blockbuster L.L.C., a subsidiary of DISH Network, is lowering the in-store rental price of thousands of movies to only 99 cents per day, introducing single day pricing, and offering lower priced rentals on the newest releases. To celebrate the start of this new pricing, Blockbuster is also launching an unlimited free in-store movie rental promotion. These new prices and promotions are offered at participating Blockbuster stores.

Alongside the thousands of movies for only 99 cents a day, Blockbuster is launching single day pricing that lets customers decide how long they want to keep their movie. Just released movies will be priced at only $2.99 for the first day, while other new releases will be priced at $1.99 for the first day. Additional rental days for all movies are priced at only 99 cents per day.

"Our customers are seeking a better value - we've answered with new pricing and the flexibility of single day rentals," said Michael Kelly, president of Blockbuster. "Our new pricing gives our customers the best of both worlds: access to the latest releases - many 28 days before Netflix and Redbox - and the most movies at low prices."

Christian Lacroix And Chivas Regal® Collaborate For Limited Edition Chivas Regal 18 Year Old Scotch Whisky

Iconic international luxury brands Christian Lacroix and Chivas Regal® have partnered to unveil Chivas® 18 Year Old by Christian Lacroix, an elegant and superbly blended Scotch whisky. Chivas 18 Year Old by Lacroix represents the ultimate collaboration of these two luxury icons. It is available in limited release in the U.S.

In true Lacroix style, Christian Lacroix has brought haute couture to Scotch whisky with the bejeweled Chivas 18 Year Old bottle, presented in a mirrored treasure box. The history of Chivas Regal inspired Lacroix's audacious design that is rich in style and regality, and perfectly matches the luxurious Scotch whisky.

Sacha Walckhoff, Creative Director of Christian Lacroix, said, "By creating this gold stamped and embroidered Chivas 18 Year Old bottle nestled in a precious brocade box, we wanted, once again, to convey the spirit of chivalry that is dear to both of our brands, while always keeping the quintessence of luxury and exuberance inherent to the House of Christian Lacroix."

Vice President of Marketing for Chivas Regal, Pernod Ricard USA®, Wayne Hartunian, said, "Christian Lacroix has produced something magnificent in the new Chivas Regal 18 Year Old Limited Edition - a collector's piece that perfectly combines the luxury of haute couture and the craftsmanship of luxury Scotch whisky. We are proud to add this extraordinary limited edition to the Chivas Regal range."

New Bigelow Teas Come To Market With Powerful Antioxidant Appeal

The Bigelow Tea Company brings three new tea varieties to market that combine delicious taste with the outstanding health benefit appeal of today's most popular antioxidant fruits. The new introductions are: Bigelow Black Tea with Pomegranate, Bigelow Decaffeinated Green Tea with Pomegranate and Bigelow Decaffeinated Green Tea with Wild Blueberry & Acai.

"We are thrilled to add three new winners to our portfolio of over a hundred tea varieties," said company president, Cindi Bigelow. "With three of today's most popular superfruits as ingredients, we know these new blends will create fresh excitement in the marketplace."

Beaulieu Of America Introduces Ultimate Pet-Friendly Carpet

Beaulieu of America, the nation's third largest carpet mill, has introduced Bliss HealthyTouch carpet, containing a "pet-friendly" ingredient, a built-in treatment called Magic Fresh. This all-natural, non-allergenic treatment, applied during the manufacturing process, reduces common household odors in the home. Made similar to baking soda and bonded to the carpet fibers and backing, Magic Fresh rids homes of a "doggy smell" or "cat smell" and helps keep the home fresh smelling for the life of the carpet. Magic Fresh is called "doggone amazing" because the carpet does the work of maintaining a fresh smelling home -- not air fresheners, deodorizers, or candles.

"Until Bliss HealthyTouch carpet, a retailer or decorator might have advised a pet-owning customer to choose another floor covering," said Patricia Flavin, senior vice-president of marketing at Beaulieu and an avid dog lover herself. "Now they can easily recommend carpeting."

Jim Beam® Revolutionizes Bourbon-Making With New Devil's Cut™

Jim Beam® debuts the latest innovation in its portfolio, Devil's Cut™, a new, premium bourbon whiskey created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrels. The product is a robust premium bourbon with a deep color, aroma and character that showcases notes of wood, oak and vanilla derived from the barrel wood.

"Devil's Cut brings you even closer to the bourbon making process," said Rob Mason, Director, U.S. Bourbons, Beam Global Spirits & Wine. "We think this is a product that both our long-time fans and curious newcomers will appreciate. It's an opportunity to experience the charred oak barrel, which has always played a crucial part in making Bourbon."

Nathan's Famous Angus Beef Franks Arrive Just In Time For Grilling Season

Nathan's Famous Angus Beef Franks have arrived just in time for grilling season, giving consumers another choice when it comes to the hot dog. "Consumers love Angus beef, and now they can choose Nathan's Famous hot dogs made from all Angus beef, too," said Janet Sweeney, marketing director for Specialty Foods Group, which handles retail sales for Nathan's Famous hot dogs. "It's all about giving consumers the choices they want as we kick off the grilling season." The new Angus beef franks come in a 14 ounce, seven link package with a black label to signify black Angus beef.

Nestle® USA Launches Nestle® Aguas Frescas Ready-To-Drink Beverages

Moving to satisfy the strong demand for products with Hispanic roots, Nestle USA has introduced three authentic flavored aguas frescas drinks in select markets across the United States arriving in stores in time for summer. Based on traditional Hispanic beverages, Nestle® Aguas Frescas are 100 percent natural and formulated with an authentic taste just like homemade. Nestle® Aguas Frescas Jamaica, made from hibiscus flowers and Tamarindo, made from tamarind puree, are an excellent source of Vitamin C; Nestle® Aguas Frescas Horchata is made from rice and cinnamon, and is an excellent source of Calcium.

"Consumers with roots in the Hispanic culture will find that Nestle® Aguas Frescas reminds them of home, of growing up," said Nestle® spokesperson Juan Motta, Head of Domestic Emerging Markets. "It's another way to blend the best of two cultures. Nestle® Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle." The beverages are available at chain and independent grocery, mass, drug and convenience stores.

In addition, Nestle® will be deploying a custom-built food and beverage truck, called the Nestle® Aguas Frescas Aguas! Movil that will canvass Los Angeles neighborhoods, parks, beaches, festivals and retail stores providing free samples of all three flavors of the Nestle® Aguas Frescas paired with authentic Mexican street tacos.

New Pampers Limited Edition Prints Are Fashion Choice For Mom And Baby This Summer Season

Pampers has unveiled its newest diaper line, Pampers Limited Edition Prints, summer diaper offerings which combine utility and aesthetics, so little ones can feel just as fashionable as they are comfortable in their biggest wardrobe staple, their diaper! Fama Francisco, General Manager of P&G Baby Care, said, "A diaper is the foundation for your baby's wardrobe, so naturally we want it to be special. While performance always comes first, we know that design is also important. Pampers Limited Edition Prints combine form and function with stylish design suitable for this summer season." Limited Edition Prints can be purchased at retailers nationwide.

New V8 V-Fusion + Energy Drinks And V8 Energy Shots Launch

Campbell Soup Company is expanding its popular V8 franchise by entering the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots. V8 V-Fusion + Energy drinks are a refreshing and energizing beverage made with a blend of vegetable and fruit juices plus natural green tea. Each single-serving can contains 80 milligrams of caffeine, comparable to the leading energy drink on the market. The drinks are 50 calories, provide an excellent source of B vitamins and do not contain added sugar. V8 Energy Shots are a naturally powered shot of 100 percent vegetable and fruit juices combined with green tea extract, which provides natural caffeine comparable to an 8-ounce cup of the leading premium coffee. The convenient 2.5-ounce shots are also nutritious-they are the only energy shot to offer a unique blend of nine vegetable and fruit juices.

"We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver," said Dale Clemiss, Vice President, V8 Beverages. "People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea." V8 V-Fusion + Energy drinks are available in 2,400 Wal-Mart stores in two flavors - Pomegranate/Blueberry and Peach/Mango.V8 Energy Shots are available at participating convenience stores, supermarkets and drugstores in Colorado, Florida and Minnesota.

New WhoNu? Cookies Taste Like Family Favorites But With Real Nutrition

Suncore Products has introduced WhoNu?™ nutrition rich cookies, a new brand of cookies packed with 20 essential vitamins and minerals, plus dietary fiber, created to look and taste like familiar family favorites. WhoNu?™ is the only cookie brand on the market that delivers 3 grams of fiber and 20 percent or more of the daily allowance of calcium, vitamin D, vitamin C, iron, vitamin E, vitamin B12, and vitamin A in each 3 cookie serving, helping to make treat time a nutrition-rich occasion.

Mike Bloom, vice president of marketing for Suncore Products, said, "WhoNu?™ brand cookies provide an alternative to other indulgent, nutrition-poor treats on the market, offering kids a great-tasting way to fuel development and supplement other healthy eating habits." WhoNu?™ cookies are available in four kid-familiar forms and flavors: Soft & Chewy Chocolate Chip, Crispy Chocolate Chip, Chocolate Sandwich Creme and Vanilla Sandwich Creme, beginning in July 2011 at major retailers nationwide, including Wal-Mart.

ABSOLUT® VODKA Introduces ABSOLUT® ORIENT APPLE

ABSOLUT® VODKA has launched ABSOLUT® ORIENT APPLE, a new flavor that offers the fresh fruity taste of apples combined with tangy ginger that creates a festive twist to any cocktail. ABSOLUT ORIENT APPLE will be available at retail beginning in May 2011. Apple is one of the most widely cultivated and consumed fruits in the U.S, while ginger, cultivated primarily in South Asia, is known for its juicy but distinct taste and has become one of the most popular spices consumed today. ABSOLUT has been a pioneer within the flavored vodka category, and with ABSOLUT ORIENT APPLE, ABSOLUT carries a line of thirteen distinct flavors in addition to the original ABSOLUT VODKA.

New AZO PMS™ Delivers Fast, Natural Relief From Symptoms Associated With Premenstrual Syndrome

New AZO PMS™ is the only brand available to address both physiological and emotional symptoms of premenstrual syndrome (PMS), providing women with relief from PMS with a fast acting natural product. While other products address the physical symptoms of PMS, only AZO PMS has the added benefit of also reducing the emotional changes caused by hormonal fluctuations associated with PMS.

Steve Swenson, Senior Director of Marketing for Amerifit Brands, the makers of AZO, said, "No other product helps reduce both physical and emotional symptoms of premenstrual syndrome like AZO PMS, which helps reduce bloating, moodiness and irritability."

Hawaiian Punch Unveils 10-Ounce Single-Serve On-The-Go Bottle

Hawaiian Punch has unveiled a new single-serve bottle for the on-the-go consumer. The smaller, more convenient serving size will be available in 6 packs on the single-serve juice aisle and provide a great opportunity to reach new consumers. The new Hawaiian Punch 10-ounce bottles are available nationwide in Fruit Juicy Red, Lemon Berry Squeeze, Green Berry Rush and Polar Blast.

Hickory SmokeHouse In-Shell Peanuts Hit Produce Shelves

Hampton Farms has debuted its new Hickory SmokeHouse flavored in-shell peanuts. Marrying dry roasted peanuts with a "straight from the smokehouse" taste, Hickory SmokeHouse peanuts have a bold flavor and crunch that goes well with other popular summer foods and beverages. Available in 10 oz. packages, Hickory SmokeHouse peanuts can be found in the fresh produce departments of leading regional and national supermarket chains, including Food Lion, Giant, Kroger, Publix, Ralphs, Stop and Shop and Wegmans.

"Consumers are looking for new flavors in all their snacks, and the Hickory SmokeHouse flavor pairs wonderfully with the iconic taste of peanuts," said Tom Nolan, vice president of sales and marketing at Hampton Farms, America's leading in-shell brand. "We think they'll enjoy the uniqueness of our Hickory SmokeHouse peanuts as much as they have our Cajun Hot Nuts for the past 15 years."

New Cyberbike Stationary Bike And Game Bundle Available

Bigben Interactive has introduced Cyberbike Magnetic Edition, a stationary bike designed exclusively for the Nintendo Wii™ system. The Cyberbike Cycling Sports game will be packaged together with the Cyberbike Magnetic Edition bike. "With Cyberbike, going for a casual ride means you don't have to leave home -- simply turn on your Wii. It is more affordable than most stationary bikes and comes with a much higher entertainment value that everyone in the family can enjoy," said Olivier Veyrac, vice president, North America, Bigben Interactive. "Three out of the top 10 current U.S. selling games1 are exergames; Cyberbike fills a void in the market, as it is the first full-size bike for the Wii."

HYDRIVE Launches HYDRIVE DECAF And HYDRIVE EXTRA STRENGTH

HYDRIVE Energy is set to launch HYDRIVE DECAF, a unique caffeine free energy drink. Loaded with B-Vitamins(B3, 5, 6, 12), D-Ribose and Choline, HYDRIVE Decaf is 100% caffeine and taurine free and contains only 30 calories per 15.5oz bottle. Available in a tasty Wild Peach flavor, HYDRIVE Decaf offers an alternative for those consumers who want energy but avoid caffeine. For those consumers who cannot get enough caffeine, the company will simultaneously launch HYDRIVE EXTRA STRENGTH, which contains 20% more caffeine than the leading energy drinks. Extra Strength comes in a delicious Black Cherry flavor and contains 195mg caffeine, 50mg Yerbe Mate and only 30 calories per bottle. "We now offer the consumer a full range of energy alternatives from caffeine-free to extra strength," said Mike Weinstein, HYDRIVE Chairman.

Lichi Super Fruit Line Of Herbal Dietary Products Introduced

Bainbridge and Knight has created a healthy, nutrient sound, line of herbal dietary products, derived from the lychee berry, aimed at providing the millions of weight-loss and supplement consumers with a natural alternative for achieving their weight-loss and fitness goals. A first of its kind dietary product, Lichi Super Fruit, is obtained from 100% Lychee extract, which in itself has been scientifically proven to offer numerous health benefits, due to its high ORAC value, extremely rich antioxidant content, and its ability to oxidize fat. The line features the Lichi Super Fruit Dietary Herbal Dietary Supplement to aid in weight loss, appetite control, fat oxidation and metabolism; the Lichi Super Fruit Lactospore Probiotic, to regulate and improve digestive health; and the Lichi Super Fruit Total Body Detox, to effectively cleanse the body of toxins.

New Travalo Airplane-Approved Fragrance Atomizer Launches

Jet setters and beauty mavens who lacked an easy way to take their favorite scent on the go will now be able to leave bulky fragrance bottles at home thanks to Travalo, a refillable perfume and cologne atomizer, and the perfect travel companion. Travalo is a finger-sized container designed to refill in seconds. With its patent-pending spill-free Genie-S pump system, Travalo allows the user to take their favorite scent wherever they go - in a carry-on, purse, gym bag, or in a desk drawer. New this summer, Travalo is introducing the latest model, Travalo Excel, which holds 30 percent more fragrance (65 sprays) and is made of durable aluminum.

Ricoh Introduces The eWriter Solution

Ricoh Company, a global leader in digital office innovations, has made available its new eWriter™ Solution: a business-class tablet and back-end services designed to improve business efficiencies by moving paper processes online. The company also announced that the device and services will be offered through its new business unit, Ricoh eWriter Solutions (EWS). According to Takashi Totsuka, general manager, Ricoh EWS-Global, said, "Our mission is to address technology gaps in the digital workflow by replacing paper-based writing solutions with efficient digital alternatives." The eWriter Solution is comprised of the Ricoh eQuill™, a tablet that functions as a digital clipboard, and the eWriter Workflow Services. The total solution eliminates paper-borne processes from the workflow, such as forms setup, photocopying, scanning, archiving and paper disposal. The Ricoh eQuill connects to the eWriter Workflow Services through WiFi or 3G services, enabling information to be captured and relayed from the furthest endpoint to the central enterprise server - and back again - with minimal time and effort.

POWER A Launches Performance Audio Accessories For Nintendo 3DS™

POWER A has launched new audio-enhancing products for Nintendo 3DS™ owners. The officially licensed compact POWER A Stereo & Chat Headset will provide Nintendo 3DS gamers with stereo sound for games, music and video. Additionally, they can chat in-game with friends with crystal clarity. POWER A is also releasing a set of officially licensed Stereo & Chat Earbuds with the same functionality. "POWER A is all about bringing innovative, quality, high-end accessories to gamers," said John Moore, vice president of product development and marketing, POWER A. "Our goal for these new audio accessories is to make the Nintendo 3DS sound experience as immersive as the amazing 3D graphics."

Panasonic Appoints Betty Noonan To Lead Marketing

Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently Vice President and Director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand. Noonan will serve concurrently as Vice President of Marketing and Brand Management, Panasonic Corporation of North America, and Senior Vice President of Marketing, Panasonic Consumer Electronics Company, the company's consumer electronics sales division.

Martha Stewart Living Omnimedia Appoints Patsy Pollack SVP, Merchandising

Martha Stewart Living Omnimedia has named Patsy Pollack head of the Company's Merchandising business. In her new expanded role as Senior Executive Vice President, Pollack will be responsible for all merchandising initiatives. An accomplished retail executive with vast experience in the lifestyle designer category, Pollack has been responsible for overseeing the Martha Stewart Living line of home-improvement products at The Home Depot and the Martha Stewart Collection exclusively at Macy's since she joined MSLO in 2008. Before to joining MSLO, she served as CEO of Donna Karan Home and, prior to that, she was President of Calvin Klein Home.

IMAX Names MARC DE GRANDPRE CMO

IMAX has appointed Marc de Grandpre Chief Marketing Officer, responsible for leading IMAX's global brand and marketing initiatives. Most recently, de Grandpre was the chief marketer for Qualcomm's Firethorn division, where he led the successful development and launch of a new mobile commerce brand. Prior to Qualcomm, he worked with Red Bull North America and was part of the original marketing team involved in Red Bull's launch in the U.S. Following a successful career in Red Bull's beverage business, he was named Managing Director of the New York Red Bulls, a Major League Soccer professional sports franchise.

CSC Worldwide Promotes Melissa Hawver V.P. Business Development For Specialty Retail Group

CSC Worldwide, a leading provider of store fixture solutions for the retail industry, has promoted former Director of Sales, Melissa Hawver, to Vice President of Business Development for the company's Specialty Retail Group. Hawver has been with the company for five years, during which time she has been a part of several significant program rollouts.

Lou Bart Joins Schawk Retail Marketing As SVP Account Management

Schawk, a leading provider of brand development and deployment services, has named Lou Bart to serve as the senior vice president, account management for the Sears Holding's business within its retail marketing group. In his new role, Bart is charged with managing and delivering relevant promotional strategies and cross-channel marketing tools to support client objectives. Bart previously held senior leadership roles at several organizations including MAB Advertising and Euro RSCG where he oversaw major retail accounts including Sears, Best Buy, OfficeMax, and Safeway.

Testrite Visual Products Offers Creo Towers

Testrite Visual Products offers Creo Towers, which make dramatic displays and exhibits. Creo Towers are easily constructed using Testrite’s Creo system, by combining straight crossbars or angled pivoting crossbars. The Towers can be constructed without tools. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Above All All Advertising Offers Custom Printed Circular Hanging Displays

Above All offers custom printed circular hanging displays which attract attention to an exhibit booth from every angle. Due to their light weight and compact design, circular hanging displays are easy to setup and install. These display mediums are easy to collapse so they can be transported from one place to another. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com

Condit Exhibits and Kinet-X Announce Partnership To Offer Double Deck Exhibits

Condit Exhibits, Denver, CO, and Kinet-X have formed a partnership to offer its unique double deck structures to North American markets. Double deck exhibit structures enable exhibitors to increase their overall footprint without adding additional floor space. The Kinet-X double deck exhibit system uses standard elements but can be utilized as a design tool to form custom structures and complex configurations, making it one of the world's most innovative double deck systems. It also offers an eco-friendly advantage as the exhibit system is re-usable. For more information, call Condit Exhibits, (Tel) 1-800-541-6308; (Web site) www.condit.com

Hill & Partners Creates Exhibit For MYAT

Hill & Partners, a full-service trade show exhibit design firm, partnered with MYAT, a provider of rigid transmission line systems and components, to create a custom turnkey rental booth for the NAB (National Association of Broadcasters) show. A creative 20x30 custom turnkey property made MYAT's presence at the influential trade event highly prominent. A white canopy revealed a diamond-shaped conference area that dually served as a storage space; the dramatic canopy extended to two 15 foot high towers located on each front corner of the booth. A header reading "INNOVATIVE REALITY" connected the two towers, successfully branding the entire booth, from forefront to back and creating a comfortable interior seating area where attendees could view the MYAT product line from a TV monitor. The well-branded booth incorporated the sizeable logo in five different spots - the apex of the two towers, as toppers to each side of the diamond-shaped meeting room and on the reception desk. The design and layout of the booth created by Hill & Partners effectively allowed MYAT to display its transmission and component product line; each corner and perimeter space was well utilized to draw attention to product offerings from all angles of the well-received booth. (Web site) www.hillpartners.com

3DFusion And Cirque Du Soleil Introduce First Glasses-Free 3D Digital Signage Display At Mirage Hotel In Las Vegas

Cirque Du Soleil is celebrating the 5th anniversary of the Beatles "LOVE" theatrical extravaganza with 3D Fusion's 52", glasses free 3DTV display, featuring the Cirque Du Soleil, "LOVE" performance, currently on stage at the Mirage Hotel in Las Vegas. Cirque/RSD wanted to add another dimension to its smash hit "LOVE" Beatles-themed show by showcasing scenes from "LOVE" and spotlighting them on 3DFusion's 52" auto stereoscopic display (ASD). This first Broadcast Quality glasses free 3D display is housed in a Mirage lobby showcase filled with Beatles memorabilia. This event marks the premier introduction of the 3DFusion's 3DFMax™ 52" Auto Stereoscopic Display (ASD) in Las Vegas. 3DFusion's unique proprietary solution eliminates 3D glasses, viewing restrictions, ghosting, and the visual discomfort usually associated with 3D displays.

"I think the 3DFusion screens and their "LOVE" content conversion is amazing. People stop in their tracks to watch and become instantly engaged. This is just the thing for our shows, and we are very pleased and excited," said Cirque Marketing Director Jennifer Seigler. (Web site) www.3dfusion.com

7-Eleven® Launches Super 8 Movie 'Check In To Space' Promotion

7-Eleven will award one of its most unusual prizes ever - a trip to space - as part of its super month-long promotion with Paramount Pictures' film Super 8, super prices, special movie-themed cups and online rewards are part of the 7-Eleven® stores' sweepstakes built around what promises to be one of the summer's hottest movies.

"As part of our exciting 2011 summer season, 7-Eleven is providing value to consumers with a fun promotion tied to the Super 8 movie," said 7-Eleven Chief Marketing Officer Rita Bargerhuff. "Not only will there be special prizes and a retro look from the 1970s at the stores in honor of the movie, this promotion will rank as the largest ever for 7-Eleven with an expected 21,000 prizes distributed. Topping it off will be a suborbital space flight, our grandest prize ever." During the month-long sweepstakes, up to 21,475 prizes will be awarded including thousands of movie tickets, 10 zero-gravity trips and a grand prize trip to suborbital space. To enter the sweepstakes, 7-Eleven guests simply check in on Foursquare, a location-based social media mobile platform, using their smart phone while at a 7-Eleven store. Prizes are awarded based on the number of check-ins and are selected every time check-ins hit certain thresholds tied to the number 8.

BMO And Monster Media Introduce 'Marketing First' To Airport Travelers

Monster Media and BMO Bank of Montreal have installed a monster-sized, 12' X 7.5' interactive electronic marketing display, prominently placed in Toronto's Pearson International Airport. The bright, bold display is comprised of an interactive memory game and credit card rewards calculator, promoting the bank's new premium travel rewards credit card, BMO World Elite MasterCard.

"The sheer scale of the installation gives the display a fantastic presence for our World Elite MasterCard and for the BMO brand," said Su McVey, VP, Marketing, BMO Bank of Montreal. "It's a creative and effective way for us to build awareness amongst a key market segment - frequent travelers - about BMO World Elite's superior travel benefits, using touch screen technology on a grand scale. The game provides travelers with an engaging way to get to know us a bit better."

Travelers can test their memory by uncovering matching icons hidden behind the display's virtual screen panels. The icons represent various BMO World Elite credit card features. Players can also calculate how many points they can earn - and what destinations they can travel to - by sliding a virtual scale over a range of monthly credit card spend amounts. McVey says the display has a practical benefit beyond its sheer entertainment value. "Customers become engaged in the game and walk away with a much more immediate sense of if and how BMO World Elite MasterCard fits their travel needs," she said. (Web site) www.monstermedia.net

Turkey Hill Dairy Opens Attraction Highlighting Ice Cream Making Process In Lancaster County, PA

The Turkey Hill Experience has opened in Pennsylvania's popular destination of Lancaster County, to highlight the ice cream making process and History of one of the nation's top dairies. The Columbia, Pa.-based Turkey Hill Experience will feature 26,000 square feet of interactive exhibits created in partnership with Boston Productions Incorporated, a cafe, and retail space. Nine large interactive exhibit areas will allow visitors to learn more about Turkey Hill's history, Lancaster County's rich agricultural heritage, and how the Dairy's top-selling ice cream and iced tea flavors are selected and created. Visitors will also have the chance to participate in such exhibits as how to make your own ice cream commercial, naming your own ice cream flavors and what your favorite tea flavor says about your personality.

Shock Top Partners With Earthworks Artist To Produce Larger-Than-Life Art

Shock Top and Stan Herd, the world's preeminent representational Earthwork artist, are collaborating on a series of original Earthworks - a first for the artist and the beer brand. The series will reflect the essence of the beer, both theoretically (designed to embody the unique, free-spirit of the beer) and literally (produced with materials that are ingredients of the beer, including wheat and oranges). The series is comprised of three Earthworks, the first of which was unveiled in Austin, Texas recently. The second Earthwork will be produced at a location in Southern California, followed by the last installment in New England.

"With Shock Top, we're always looking to extend beyond traditional marketing and find unique ways to reach beer drinkers - it's what the beer's personality is all about," said Paul Byrne, Brand Manager for Shock Top. "Stan is an amazing artist, who's created his own medium. Once we met him and learned more about his craft, we knew it was a natural fit for Shock Top. Seeing his vision come together has been remarkable, and we've had an amazing response so far!"

An Earthwork is a piece of art that results from Stan Herd getting his hands on an expanse of earth and spending countless hours digging, plowing and otherwise manipulating the green space. The Earthwork in Austin occupies approximately five acres of land and required a crew of 10 to put in hundreds of hours over a period of eight weeks. Planted wheat was cut to different lengths to create various visual effects. More than 2,000 bags of crushed limestone, colored mulch and top soil were used as accent materials to lend texture to the piece. And finally, 20 crates of oranges were incorporated for color. (Web site) www.shocktopbeer.com

Mountain Dew® Fans Get What They DEWmand

PepsiCo's Mountain Dew® is celebrating its most loyal consumers this summer by bringing back some of their favorite DEW® flavors including three classic DEW flavors nationwide - Mountain Dew Pitch Black®, Mountain Dew Supernova® and Mountain Dew Typhoon® - for a limited time only as part of the Back by Popular DEWmand™ campaign.

Back by Popular DEWmand is a way for Mountain Dew to thank its most passionate and loyal fans by bringing back the flavors they "DEWmand" most for a limited time this summer. The program also asks fans to continue to demonstrate their passion for DEW by sharing photos and videos and participating in Facebook groups focused on their favorite DEW flavors.

"Back by Popular DEWmand was created to celebrate our incredible fans by rewarding them with the return of some of their favorite DEW flavors," said Brett O'Brien, senior director of marketing, Mountain Dew. "There is no fan like a Mountain Dew fan - DEW fans are always engaged and we truly value the feedback they provide about what they want to see next from Mountain Dew."

Starting May 30th, Mountain Dew will give DEW fans the chance to drive the program, as they vote for their favorite submissions, selecting five finalists for each flavor. The DEW All Stars will select weekly grand prize winners from among the five finalists. The focus of the program is celebrating all the brand's fans, so DEW will host a flavor-centric party for each weekly grand prize winner to share with their family and friends, and provide runners-up with custom-made kits that contain everything they'll need to host a celebratory party of their own.The DEW summer celebration of flavors and fans continues with the Loot for Labels program, an old-school label mail-in promotion that rewards consumers who send in labels from their favorite DEW flavor with flavor-themed gear. Each time fans redeem labels for gear they will be entered to win the ultimate prize - a year's supply of Mountain Dew.

Dunkin' Donuts Promotes New Frozen Hot Chocolate

Dunkin' Donuts is promoting Frozen Hot Chocolate, the newest addition to the brand's lineup of frozen beverages. Just in time for summer, Dunkin' Donuts' Frozen Hot Chocolate delivers the rich, comforting taste of Dunkin' Donuts' classic hot chocolate in an icy cold beverage. Frozen Hot Chocolate is available for a limited time at participating Dunkin' Donuts restaurants nationwide.

John Costello, Chief Global Marketing & Innovation Officer at Dunkin' Brands, said, "Our frozen beverages provide our guests with the refreshment and the extra boost they need to get through their busy days, and we are excited to offer our new Frozen Hot Chocolate as yet another delicious cool choice to keep people running."

Carl's Jr. And Hardee's Promote My Coke Rewards Points And Food Prizes

The My Coke Rewards® campaign launched this week at participating Carl's Jr. restaurants. With the purchase of a large fountain drink or large combo, guests will receive a specially marked 42-ounce promotional cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-off coupon offer for a free or discounted item for the guest's next Carl's Jr. visit.

During the promotion, which runs through July 19 at Carl's Jr. (and from July 25 to Sept. 18 at sister-brand Hardee's®), Coca-Cola will award more than 60 million My Coke Rewards points, to be redeemed for a wealth of prizes - including the two grand prizes of $5,000 gift cards. Other prizes will include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico and Caribbean.

"Everyone really does win with My Coke Rewards," said Steve Lemley, senior vice president of marketing at Carl's Jr. and Hardee's. "We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back."

Mobil Super Minor League Baseball Tour Hits The Road Visiting 77 Games In 25 States

The 2011 Mobil Super Minor League Baseball Tour is traveling the country, hitting 77 minor league games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game.

"With fun and creative consumer activities, the Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game," said Rob Shearer, Americas marketing advisor, ExxonMobil Lubricants and Petroleum Specialties Company. "At all 77 games, this tour teaches fans about Mobil Super in a fun and exciting environment."

The Mobil Super brand ambassadors will greet fans outside each park before and after each game, distributing product information, rebate coupons and Mobil Super-branded baseball souvenirs. Fans can also register for free oil changes. During the game, Mobil Super branding will be seen throughout the stadiums, with on-field promotions and prizes to enhance the fan experience.

Skyvue Las Vegas To Soar 500 Feet Above Strip

The Skyvue Las Vegas will be a mixed-use complex that will feature a giant wheel, a roller coaster and 200,000 square feet of restaurant, retail and entertainment venues. The wheel will have 40 heated and air-conditioned passenger gondolas offering panoramic views of the Las Vegas Strip and valley. The gondolas will each hold 20-25 passengers in spacious floor-to-ceiling windowed comfort that will be available for private catered parties with food, entertainment and cocktail service.

Skyvue Las Vegas will create a dramatic Strip landmark and completion of the complex is projected for the first half of 2013. The exterior of the adjoining complex will display over 30,000 square feet of LED lighting and video. On the interior walls and ceilings, 7,000 square feet of video will entertain guests waiting to board gondolas. The wheel itself will showcase more than a football field's worth of video display on either side-equivalent to 74 billboards-providing prime positioning for major corporate branding. The complex affords an array of sponsorship venues for national and international companies. Over 140,000 square feet of street-level retail will be seamlessly adjoined to Skyvue Las Vegas, creating a global branding opportunity for retailers.

GameFly And Del Taco Promote Free GameFly Month-Long Trial Subscriptions

GameFly, the leading online video game rental subscription service, and Del Taco, the nation's number two Mexican quick serve chain, have partnered on a promotion to offer free GameFly month-long trial subscriptions. Approximately 3.5 million specially-designed cups will contain a unique promotion code from GameFly, redeemable for a 30-day free trial, valued at $22.95, for first-time GameFly customers. During the promotion period, Del Taco will also conduct a social network sweepstakes in which customers will be encouraged to enroll in the Del Taco Raving Fan e-club for a random chance to win one of ten one-year, or one of twenty-five six-month GameFly subscription gift certificates. The e-club sweepstakes and GameFly in-store promotion will also be promoted to hundreds-of-thousands of Del Taco fans via the brand's Facebook and Twitter accounts.

"We're excited to partner with Del Taco on this massive in-store and online promotion to be able to give the more than 3 million customers who visit Del Taco each week, an opportunity to try GameFly for free," said Sean Spector, GameFly co-founder and SVP of Business Development and Content. "This multi-tiered promotion is the perfect way to communicate the benefits of our service to new consumers."

Kangaroo Express Driving Hometown Support With 'Salute Our Troops' Jeep Tour

The Pantry, a leading independently operated convenience store chain in the southeastern United States, is breathing new life into a World War II Jeep to travel from city to city in a summer-long celebration to honor our Armed Forces and their families. As part of its Kangaroo Express "Salute Our Troops" fundraising campaign, local military heroes will be recognized with community celebrations along the route.

Over the course of 16 weeks, the Salute Our Troops Jeep Tour mission is to travel to 12 markets throughout the Southeast, covering up to 100 miles each day and making celebratory stops at community events, military installations and Kangaroo Express stores along the way. The fully-restored 1952 Willy's CJ-3 Jeep will help raise awareness and donations for military charitable organizations and shine a spotlight of appreciation as communities honor military heroes who have served in the Armed Forces or have positively impacted the lives of those who serve our country. The hero will have the opportunity to ride along as a co-pilot for the day and will be recognized for their service and accomplishments.

For the Salute Our Troops campaign, Kangaroo Express is asking store guests to help raise $1 million between Memorial Day and Labor Day through donations at the more than 1,600 Kangaroo Express convenience stores across 13 states to benefit the USO, Wounded Warrior Project and National Guard family assistance programs. Store guests are encouraged to support the Salute Our Troops campaign with $1 donations and to add their own voices of gratitude with "shout outs" of pride and appreciation by posting photos and videos on the Kangaroo Express Facebook page. (Web site) www.kangarooexpress.com

Red Roof® Kicks Off Coupon Book

Red Roof® is kicking off savings with its 2011 Coupon Book. Red Roof guests will receive a comprehensive Coupon Book upon check in. The Coupon Book includes national retail coupons as well as discounts for local restaurants and services to help guests save while traveling this summer. Guests will also receive a 20 percent off coupon on their next stay at Red Roof "Red Roof knows the importance of a summer vacation for our guests," said Red Roof SVP Sales & Marketing Marina MacDonald. "As gas prices soar, we are putting cash back in customers' pockets, with savings across multiple categories found in our Summer Coupon Book." (Web site) www.redroof.com

Mr Youth Expands To West Cost

Social marketing agency Mr Youth is expanding to the West Coast with the launch of a San Francisco office. The West Coast team will be led by former Clorox digital marketing exec Christa Patrylak, who takes on the role of Senior Director, Brand Development Strategist, and Tony McRoberts, appointed Senior Director of Brand Development. Patrylak and McRoberts will be responsible for building Mr Youth's West Coast presence and strengthening relationships with existing San Francisco-based clients including Symantec, Gap Inc, HP and Clorox, as well as Nike (Portland) and Microsoft (Seattle). (Web site) www.mryouth.com

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