Creative Online Weekly <br> August 30, 2010

Week of August 30, 2010

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Walmart Displays New Hi-Tech Entertainment Products
Walmart is displaying new products in its Home Entertainment departments featuring new technologies that keep Americans connected inside and outside the home.
“Customers will discover more high quality internet-ready home entertainment products, new wireless technologies and new mobile devices that offer simple, affordable solutions for creating a more connected life,” said Gary Severson, Sr. VP, Home Entertainment, Walmart U.S. “We also continue to design a well-defined shopping experience in Entertainment that enables customers to find what they need quickly, learn about new technology, compare prices among top brands, and every day find amazing value.”
Walmart will create a “New Technology” HDTV Center, rolling out to 1,200 stores, to showcase new ultra-thin backlit and edge-lit LED TVs. Walmart continues to invest in Blu-ray, now featuring special displays within a redesigned movie department, rolling out to all stores and introducing more new movie values.

Target Reinvents Electronics & Video Game Department
Target is reinventing its consumer electronics and video game department, with a new open layout that will provide an enjoyable shopping experience. The video game section is being expanded by 30%, revealing a large, open guest friendly format that will include new product-accessible fixtures organized by platform and game genres.
A majority of stores will be further enhanced with video game Learning Centers and Trial Stations. Target’s new video game Learning Centers will feature a 40" high definition touch screen where guests can read reviews, learn about game features, and receive recommendations on best sellers.
“Target is committed to creating an intuitive and easy shopping experience,” said Mark Schindele, Sr. VP, Target. “Our guests have asked for additional product diversity and better access to games and information, and our new layout offers them just that.”

Firestarter Vodka Continues Rapid Market Expansion
Firestarter Vodka is fast becoming one of the most recognized and sought-after national brands. Known for its strikingly unique package, premium Firestarter Vodka enjoys a global market reach including distributorships in Florida, Indiana, Nevada, Texas, Tennessee, Alberta, Canada and now Minnesota. Firestarter Vodka was launched in Southern California, in the Palm Springs desert resort area. Its unique, philanthropic business approach is underscored by their proprietary program, the win-win Firefighter Appreciation Fund. Firestarter's fund allows distributors to partner with Firestarter Spirits and give back to firefighters in their own individual states.
"We are a small company that wanted from the beginning to make a difference and give back a measurable amount to a worthy beneficiary. A key component of our business plan was to reach the level where we could make a significant contribution to the heroes that protect our individual communities everyday, the firefighters. Now, thanks to our committed distributors and valued consumers, we are in the position to extend this outreach program, donating a percentage of sales to firefighters in the markets we serve," said Matt Wilkerson, Vice President for Firestarter Spirits, Inc.

IZOD & Macy's Showcase IZOD IndyCar Series
Phillips-Van Heusen Corporation announced today that the Indianapolis 500, the flagship race of the IZOD IndyCar Series, will take center stage at Macy's via "In Pursuit of Fast," a series of exhibits sponsored by its IZOD brand in partnership with Macy's and the Indianapolis Motor Speedway, to celebrate the 2010 Indianapolis 500. The focus of the exhibits - speed, stars and cars, and iconic design fashioned throughout a century of American racing - will be showcased at Macy's stores in New York City, Indianapolis and Chicago. Complementing the exhibit is a collection of limited-edition IZOD IndyCar Series apparel available exclusively at Macy's stores nationwide.
The second annual "In Pursuit of Fast" exhibit comes to life through original photo collections, graphic designs and priceless race cars and memorabilia from the Indianapolis Motor Speedway Hall of Fame Museum's collection. The exhibit tells the story of IZOD IndyCar Series racing and the Indianapolis 500. Each store will feature one of a kind priceless cars and custom-built installations showcasing the race's legendary past as it connects to the next generation of high-speed superstars - along with the limited-edition collection of IZOD/INDY clothing inspired by the museum's archives.
"There are few events that have the profile and broad appeal of the Indy 500," said Jeff Gennette, Macy's Chief Merchandising Officer. "PVH has built a dynamic partnership between its IZOD brand and the Indianapolis Motor Speedway to celebrate this great event, and Macy's is the ideal place to bring this exciting experience to customers across the country."

Dole Donates Salad Bars To Schools In North Carolina, California And Washington, D.C.
Dole Food Company is donating fifteen salad bars over the next three years in North Carolina, California and the Washington, D.C. areas. Dole is launching this initiative in partnership with the United Fresh Produce Association as part of their "Salad Bar In Every School" campaign. Dole has placed the first two salad bars in the Kannapolis, North Carolina area.
"Dole fosters healthy eating habits in children today to help them become the healthy adults of tomorrow," said Ben Sussman, Senior Manager of Marketing for the Dole Nutrition Institute. "These salad bars serve as a natural extension to our existing commitment to kids' nutrition."
The United Fresh Foundation's campaign is based on the personal involvement and charitable commitment of produce industry and nutrition education leaders such as Dole to donate salad bars to schools in cities and counties across the country to serve as demonstration models for increasing children's fresh fruit and vegetable consumption. These demonstration projects will then assist school nutrition professionals, principals and teachers, parent groups and community supporters in working with local, state and federal government officials to bring salad bars to all schools.

WineStation Premier Introduced
The WineStation Premier is designed for both behind the bar use as well as self service use by customers. This package includes climate control, 3 button adjustable portion control, 60 day preservation, wireless networking and remote data access, five predefined sales reports and the AccuServe Smartcard Management Tools. This unique system creates an environment where guests can purchase an AccuServe Smartcard and sample wine selections.

Simon Teams Up With Diet Coke To Promote 'From The Heart' Gift Card
Simon Property Group has teamed up with Diet Coke to offer the Simon From the Heart Giftcard. Heart disease can strike women of any age and sadly, one of four American women will die of heart disease. To fight this risk, Simon will pay $1 to the Foundation for the National Institutes of Health for every Simon From the Heart Giftcard sold in support of The Heart Truth® campaign and women's heart health education and research.
"The Heart Truth® is a celebration of heart health which has become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to help play an important role in this educational conversation," said William White, brand director, Diet Coke North America.
"We're very excited to work with Diet Coke to launch the Simon From the Heart Giftcard," said Cathi Weiner, senior vice president of business development at Simon Brand Ventures. "More importantly, we're looking forward to providing meaningful support to a very important cause."
The Simon From the Heart Giftcard is available in denominations ranging from $20 to $500, with an upfront purchase price of $3.95 per card, and is replaceable for free if lost or stolen. In addition to Simon's $1 payment to the Foundation for the National Institutes of Health for every card sold, Diet Coke will also provide a $1.00 off product coupon ($1.00 off of a 12-pack of Diet Coke or Caffeine Free Diet Coke) to every purchaser of a Simon From the Heart Giftcard.

Hansen's Introduces Original Cola
Hansen's Beverage Company has introduced its newest flavor, Original Cola and Diet Original Cola. Hansen's Natural and Diet sodas are better-for-you affordable premium sodas with no caffeine, no preservatives and no artificial flavors or colors. All Hansen's Natural & Diet sodas are gluten and dairy free. "We are excited to be releasing the timeless taste of cola in time for the summer," said Blair Owens, VP Marketing. "It's naturally the perfect flavor that complements our product line."

NordicTrack Launches iFit Live Powered By Google Maps
NordicTrack has introduced iFit Live powered by Google Maps, the first product that merges fitness equipment and Google Maps technology. With this new technology, you can get on your NordicTrack treadmill, elliptical or strider at home and walk, run or hike through national parks, world-famous cities and scenic outdoor locations on special workout trails found at www.iFit.com. The website also has a tool that lets you draw a map anywhere in the world Google Maps has road data, and iFit will turn it into a custom workout route. The iFit Live technology leverages the Google Maps API Premier to offer map and road data to runners on their treadmills. "NordicTrack brings the outdoor exercise experience inside," said Tony Smith, VP, Global Merchandising for NordicTrack, "iFit Live powered by Google Maps gives consumers a completely new way to engage in fitness, stay motivated and get results."

Kimberly-Clark Introduces Huggies Little Movers Jeans Diapers; Denim-Inspired Diaper First Of Its Kind In U.S. Market
Kimberly-Clark Corporation announced the nationwide availability of the limited edition Huggies Little Movers Jeans Diapers, a unique, fun and stylish denim-inspired fashion for babies during the summer months. The new diaper is the first of its kind available in the United States and is available nationwide for a limited time in store. Huggies Jeans Diapers feature a fashionable blue denim design, providing parents and little ones everywhere with a trendy way to express their personal styles.
Stuart Schneider, senior brand director of Huggies, said, "The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand." The release of the fashion innovation in North America will include a comprehensive integrated marketing program that will stop moms in their tracks and inspire them to purchase Huggies Jeans Diapers. Utilizing the same tactics as a fashion brand, the team is incorporating a mix of marketing elements that include fashion shows, celebrity partnerships, social media, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.

New Philips LivingColors Lighting Fixture Instantly Produces Color Options On Wall Or Ceiling
Individuals can now instantly change their decor and personalize the ambiance of their home with Philips' new LivingColors lighting fixture. Using the latest in light emitting diode (LED) technology, LivingColors puts a rainbow of color options at each user's fingertips, offering an endless array to alter the atmosphere of a room and express personal style. Simple to use, LivingColors easily plugs into any outlet and offers a touch-sensitive remote control color wheel to adjust the color intensity. Tap the desired color on the remote and LivingColors instantly produces it on a wall or ceiling, with dramatic effect. Sixteen million different color options are available - including dimmable white light - and for an added splash of color, consumers can use the automatic color-changing feature, creating an even more dynamic impression.

Sharp Unveils New LED Lamps For U.S. Market
Sharp enters the U.S. LED lighting market with the introduction of LED PAR38 and PAR30 lamps for the commercial and industrial markets, which provide high-quality light in an eco-friendly form, ensuring customers long-lasting durability for traditional downlight applications. The PAR38 lamps will be available in two brightness levels in each color temperature, as well as three smaller PAR30 lamps in warm and cool white. These beam-controlled lamps are designed for display, retail, gallery, hospitality, office and general lighting applications where high-quality light is necessary.
"This is our first entry into the U.S. LED market and we are confident that our 40-year history in LED applications and success with LED lighting in Japan, will contribute to a premium product for our customers," said Christine Lewis, associate vice president, LED Lighting, Sharp Electronics Corporation. "These lamps boast high light intensity and lumen levels. Combined with superior eco-efficient benefits, they are sure to satisfy our most discerning customers with beautiful light and energy savings."

Starbucks Introduces Starbucks Natural Fusions Naturally Flavored Coffee In Grocery Stores Nationwide
Starbucks Coffee Company introduced its latest innovation in packaged coffee- Starbucks® Natural Fusions, the industry's first and only nationally-branded naturally-flavored premium coffee made with real ingredients, such as vanilla, cinnamon and nutmeg, ground and blended in with the coffee. Starbucks® Natural Fusions is made with high-quality ethically-sourced arabica coffee beans perfectly blended and specifically roasted to complement each flavor variety and delivers the taste of Starbucks® coffee consumers expect with just the right amount of flavor. The new coffees- available in vanilla, caramel, and cinnamon- will be available in 11 oz. packages for the suggested retail price of $8.99 in the U.S. where groceries are sold.
Annie Young-Scrivner, global chief marketing officer for Starbucks, said, "Starbucks has had a successful packaged coffee business in the grocery aisle for more than 10 years and this, in part, is because we listen to our consumers, of whom nearly 60 percent enjoy flavored coffee. These new coffees provide the Starbucks® coffee taste that people expect with just the right amount of flavor and will deliver on our promise of a quality cup of coffee."

OSRAM SYLVANIA And ARTISON Launch MusicLites
OSRAM SYLVANIA and ARTISON, a leading innovator of high end audio technology, have partnered to bring to market MusicLites®, a first of its kind wireless light speaker combination, which fits existing lighting fixtures and provides the most cutting edge lighting and high fidelity audio available today. This product is the collective result of OSRAM SYLVANIA's expertise in LED solutions and ARTISON's creative dedication to state-of-the-art audio. The MusicLites' design combines an efficient 10-watt LED light, a 70-millimeter full range high fidelity loudspeaker and a wireless audio receiver in a module that is compatible with many audio sources. MusicLites fits into four-, five- or six-inch recessed cans, providing light output equivalent to a 65-watt reflector bulb. The audio signal is transmitted via a proprietary 2.4 GHz wireless transceiver and works with various audio sources, such as USB, smartphone, and portable audio devices, providing limitless light and audio distribution throughout any environment. Each MusicLites kit contains two 3.8-inch x 5.3-inch modules, including a remote that controls light, including dimmers, and audio settings.

WePOWER Launches Solar Thermal Hot Water
WePOWER, a global leader in delivering safe, clean and renewable energy solutions, has begun offering its Solar Thermal Direct Energy systems in alliance with a major retailer, which will simplify the consumer experience by offering a one-stop-shop including complete installation of these systems. Consumers are invited to visit http://www.wepower.us/products/solar-thermal/ for details. Different from expensive solar photovoltaic systems that include multiple solar panels, the WePOWER Solar Thermal Direct Energy system is much more efficient and affordable, including a single roof-top solar collector that harnesses the sun's free energy to heat water that's stored in an 80-gallon solar water tank. In addition to saving money, running out of hot water becomes a thing of the past as homeowners essentially double their supply of hot water. In the event of inclement weather, their existing water heater ensures that homeowners never go without hot water.

Thierry Mugler Introduces Womanity Fragrance
Fashion designer Thierry Mugler is launching the Womanity fragrance, described as a finely hewn fragrance, whose facets reflect the infinite expressions of womankind. Womanity represents a challenge and a technological breakthrough. For the first time ever, Thierry Mugler includes a sweet and savory note, an alchemy obtained by pairing fig and caviar. The molecular extraction, an exclusive method, patented by Mane, is used in a fragrance for the first time. The method makes it possible extract the aromatic molecules of any material and to precisely reconstruct its olfactory properties, thus obtaining ingredients that perfectly preserve and express each ingredient in all its subtlety and nuance. Molecular extraction of fig and caviar is performed exclusively by Mane for Thierry Mugler fragrances. A "Woman & Beauty" fragrance line will accompany the perfume launch. Four products, each enriched with natural fig extracts to pamper the skin, will offer sensuous, fruity freshness. The perfume will be released in a sneak preview through womanity.com in mid-June, and will be available worldwide through authorized retail outlets later in the summer.

al fresco All Natural Launches New Chipotle Chorizo With Mango Chicken Sausage Nationwide
al fresco All Natural has added the newest flavor to its line of naturally delicious chicken sausage, Chipotle Chorizo with Mango. Made from skinless chicken meat blended with chipotle peppers & mango in a smoky adobo sauce, al fresco Chipotle Chorizo was created using an authentic Mexican recipe from the region of Tierra Caliente, renowned for chorizo. The smoky hot adobo is perfectly complemented by the hint of refreshing mango.
"We know that not only is the Hispanic community the largest and fastest growing ethnic segment of the U.S. population," said Sarah Crowley, al fresco Sr. Brand Manager, "but also that al fresco consumers are seeking out international flavors and cuisine to spice up the meals they prepare at home. Introducing Chipotle Chorizo now makes perfect sense. Also, it's fully cooked so it's ready in minutes and bottom-line, it's delicious."

All-Natural Asian Foods Innovator Introduces New Crispy, Seaweed Snacks
Annie Chun's, Inc., a leading producer of all-natural, quick and easy Asian foods, will be introducing Roasted Seaweed Snacks, providing a healthier, tasty alternative for snackers who desire a delicious crunch. The product will be available this spring in stores nationwide in two varieties, Sesame and Wasabi. They can be eaten like potato chips, but have the advantage of just 30 calories and 2.5 grams of fat per serving. Made with roasted seaweed, the company compares it to the Japanese nori used for sushi but crispier and seasoned with zesty flavor.

BlueAnt S4 Is First Hands-Free Speakerphone That Allows Users To Communicate Completely Through Voice Commands
BlueAnt has introduced the S4, the first true hands-free voice controlled Bluetooth car speakerphone. For the first time, drivers can communicate on the road without needing to touch their phone or car speakerphone at all, making and receiving calls and accessing information using only their voice. All you have to do is say the hands-free trigger phrase "BlueAnt Speak To Me" at any time and the S4 will be ready for your voice commands. The S4 accomplishes this with text to speech (TTS) technology and by transferring and storing up to 2,000 phonebook entries from each paired mobile phone. To reduce distracted driving, BlueAnt and Vlingo have partnered to provide drivers a safer, easier way to consume SMS messages and email by including the SafeReader application on the S4 for use with BlackBerry® smartphones and Android™ 2.0+ devices. Users can simply press one button on the phone and say "Start SafeReader" and the feature is activated so all incoming messages will be delivered audibly through the S4. The BlueAnt S4 also acts as a hands-free gateway to the world, providing access to stock quotes, movie times, weather, sports, news and traffic updates just by saying the words.

Cool Off™ Towelettes Debut To Provide Instant Refreshment In Convenient Pocket-Size Packet
Cool Off™ pre-moistened towelettes provide a quick, convenient way to renew, refresh and re-energize in any setting: while exercising, working or playing outdoors, traveling or dealing with hot flashes. The product, the only one of its kind, are infused with natural ingredients that include cooling herbs, plant botanicals, and essential oils, all with a clean, fresh scent. The product soothes and moisturizes skin as it provides instant and long-lasting relief from the heat. The ultra-soft towelettes come in convenient single-use packets, making it easy to keep them in purses, gym bags, backpacks, cars, golf bags, desk drawers, even pockets.

Kank-A Launches Soothing Beads For 'On the Go' Relief Of Oral Pain
Kank-A Soothing Beads provide two benefits: effective, comfortable relief for all-over-mouth pain, and a form that is easy to carry and discreet to use. Kank-A Soothing Beads are comfortable, smooth balls that melt in the mouth to deliver maximum strength medication (15 mg benzocaine per five-bead dose). Soothing Beads can be rolled around the mouth for all over relief, or held in one spot for concentrated treatment. Each five-bead dose is individually packaged on a perforated card (like many over-the-counter caplets), making it easy to leave some at home, work, or in any other location that's handy throughout the day. They are designed to deliver effective relief without excessive numbing, and are ideal for use on gum irritations, mouth burns, canker sores, orthodontic appliances and dentures. Kank-A Soothing Beads are now available at food and drug stores nationwide.

Panini America Launches Panini Prestige Football In Multi-Year Trading Card Deal With NFL And NFL Players
Panini America, a subsidiary of The Panini Group, a leading global publisher of sports and entertainment collectables, has joined forces with the National Football League and NFL PLAYERS (the marketing and licensing arm of the NFLPA) for a multi-year trading card licensing agreement and license for Stickers/Sticker albums. The 2010 NFL season marks the first year Panini will produce NFL Trading Cards under their new agreement. Panini produced NFL Trading Cards after purchasing Donruss Playoff in 2009.
"Panini has been aggressive in the U.S. market and done a phenomenal job," said Leo Kane, Vice President of Consumer Products for the NFL. "We are pleased to make available new products to our collector fan base including Adrenalyn, and sticker and sticker albums." Panini kicks off its 2010 NFL Trading Cards with its 2010 Panini Prestige Football product, which will be the first time the 2010 NFL Rookie class will be featured on NFL Trading Cards.

U.S. Launch Of LanacaneTM Anti-Chafing Gel Introduced
Just in time for all your warm-weather activities, Lanacane™ Anti-Chafing Gel is now available in the United States. The non-greasy, moisture-proof gel dries clear on contact and provides long-lasting chafing prevention without staining your clothes. Jim Healy, Marketing Director for Lanacane™, said, "We're thrilled this unique anti-friction formula is now available in the United States. It marks the latest in a line of formulas aimed at helping people feel more comfortable and find relief from everyday skin problems."

'Officially Licensed Capcom Street Fighter IV' HDTV's Launch
Roundtable Concepts has launched "Officially Licensed Capcom Street Fighter IV" HDTV's. Street Fighter characters and/or logos will be embellished on the bottom two corners of the frame and offered in 32", 40", 42" and 46" LED HDTV's and is the perfect HDTV for the Street Fighter fan. The Street Fighter image will also appear on the screen for 8 seconds when you power it on.
Seon King, Senior Director of licensing at Capcom, said, "There is such a natural partnership between video games and consumer electronics - especially televisions and monitors - that a partnership like this was a perfect fit. We hope that our Street Fighter fans will enjoy their favorite fighting game on one of these HDTV's for the ultimate Street Fighter experience."

SKECHERS Launches Branded Line Of Leather Accessories
SKECHERS USA, a global leader in the lifestyle footwear industry, has signed a licensing agreement with French Craft Leather Goods Co. to design, produce and distribute a SKECHERS-branded line of leather goods and accessories for men, women and kids. The new line of belts, buckles and wallets will hit retailers. Embracing the SKECHERS style and image, belts and wallets in the new trend-right collection will be constructed using full grain leather, split leather, suede, cotton, or nylon with a focus on contemporary embellishments and accents. SKECHERS belts, buckles and wallets will be available in fine independent department, specialty and sporting goods stores throughout the United States and Canada.

Whirlpool Vantage™ Washer And Dryer Change The Face Of Laundry
Whirlpool brand introduces the new Vantage™ top-load washer and dryer, which meld high-end design and high-tech features to offer a LCD touch screen interface and the industry's first USB port, which will give consumers access to future upgrades and evolved laundry cycles. Leading the industry, the new laundry pair boasts advances courtesy of electronic and automotive technologies as well as new innovations to monitor and optimize resource efficiency, resulting in superior fabric care.
Brandon Buckingham, senior Whirlpool brand manager, North American Region Laundry, said, "Whirlpool brand is redefining innovation to mean more than just technology - we've combined the best of the consumer electronics industry with automotive design concepts and eco-friendly features to create a truly cutting-edge laundry pair." The Vantage™ washer and dryer feature sleek styling with chrome accents that look more like a luxury car than a laundry machine. The washer door also features hydraulic hinges to assist when opening the lid - much like that of the trunk of a car. In fact, the dryer door actually sounds like a car door when it closes. The Whirlpool® Vantage™ pair will be available in cosmetallic this June at retailers nationwide.

OFF! Clip-On Mosquito Repellent Eliminates Need For Sprays On Skin
According to a recent online survey conducted by OFF!®, more than half of all women (56 percent) blame mosquitoes for preventing them from fully enjoying summer moments outdoors. What's more, over one quarter of women (29 percent) admit to rarely or never using spray-based bug repellents because they dislike applying it to their skin, how it feels on their body or how it smells. Consumers can now use the OFF!® Clip-On™ Mosquito Repellent from SC Johnson and enjoy personal protection from mosquitoes for up to 12 hours without spraying anything on their skin. OFF!® Clip-On™ Mosquito Repellent features a quiet, battery-powered fan that circulates odorless repellent, in minutes providing personal protection for up to 12 hours. It can clip on to a belt, purse or chair and offers effective protection from mosquitoes without spraying anything on the skin. OFF!® Clip-On™ Mosquito Repellent is available in the insect repellents, lawn-and-garden and sporting good sections of food, drug, do-it-yourself and mass-merchandise stores.

All-New Mott's Medleys Juice Encourages Kids To Eat Healthy
As a leading apple juice and apple sauce brand, Mott's knows that it's not always easy to get kids to eat healthy. That's why Mott's has created Mott's Medleys Juice - which looks and tastes like the juice kids love, but has two total fruit and veggie servings in every eight-ounce glass. Mott's Medleys Juice comes in three great tasting flavors, Apple, Grape and Tropical. In addition to providing two total servings of fruit and veggies in every eight-ounce glass, Mott's Medleys Juice delivers 100% of the Daily Value of Vitamin C, and is also a good source of Vitamin E and Magnesium.

NIKE Appoints D. Grasso VP Global Brand Marketing
Nike has appointed Davide Grasso to the position of V.P., Global Brand Marketing, reporting to Global Brand & Category Management V.P., Trevor Edwards. Grasso brings 15 years of experience in senior marketing management roles around the world. He most recently was V.P. of Nike’s Global Football category, driving consumer and brand innovation worldwide.

Jon Brancheau Named V.P., Marketing, Nissan
Nissan North America has named Jon Brancheau as V.P., Marketing, Nissan Division. Most recently Brancheau was director, Global Infiniti Marketing Communications and Media. In his new role, Brancheau will lead the Nissan brand’s marketing activities in the U.S., including marketing communications, pricing and product management.

Trey Hall Named SVP & CMO T.G.I. Friday's
Carlson Restaurants Worldwide, parent of T.G.I. Friday's, has named Trey Hall as Senior Vice President and Chief Marketing Officer of T.G.I. Friday's. Prior to joining Friday's, Hall held marketing leadership roles with Pizza Hut, Boston Market Corporation, where he was Chief Marketing Officer and later Chief Brand Officer, and Quiznos, where he was Chief Marketing Officer. Most recently, Hall was the Chief Marketing Officer for Consumer Capital Partners, a private equity firm.

Rent-A-Center Names Two Key Marketing Appointments
Rent-A-Center, Inc., the nation's largest rent-to-own operator, has appointed two seasoned marketing executives to newly created senior management positions. Agustín Viola-Prioli was named vice president, business development. Viola-Prioli brings nearly two decades' worth of domestic and international finance, strategy and general management experience to the position. Most recently, Viola-Prioli was a senior director at Office Depot. Tim Pitt was named vice president of marketing. Reporting to Ann Davids, senior vice president of marketing and chief marketing officer, Pitt is responsible for the development and management of marketing strategies and programs. A 20-year veteran of Jockey International, Pitt was most recently responsible for marketing and advertising activities across all the apparel manufacturer's brands.

Menasha Announces proPLUS Program
Menasha Packaging has announced proPLUS for customers looking for expertise and support in managing the entire merchandising life cycle. The proPLUS program utilizes Menasha Packaging’s best people, processes and tools to help its customers improve return on investment (ROI) and reduce merchandising supply chain costs. One of the program’s main features is the option of having a Menasha Packaging Program Manager - who is solely dedicated to their needs - working on-site to support their merchandising initiatives. (Web site) www.menashapackaging.com

Process Displays Builds New Headquarters
Process Displays, a fully-integrated provider of retail marketing programs, recently broke ground on a new 136,000 sq. ft. facility in the Westridge East Business Park in New Berlin, WI. The LEED certified building will combine a state-of-the-art Retail Design Center with integrated production operations to more efficiently serve the company’s major brand and retail clients. (Web site) www.pdisplays.com

ABB Inc, & Parkson Exhibit At Automation & Power World Show
ABB Inc. and Parkson Corp., a leader in the water industry, recently partnered to develop new equipment and solutions for a cleaner, more sustainable planet, which were exhibited during ABB's Automation & Power World 2010 in Houston, TX with the Mobile Nutrient Removal System on the show floor. The Parkson/ABB trailer-mounted system includes a DynaSand® D2 filter system powered by an ultra-quiet, efficient rotary screw compressor and monitored and controlled by ABB instruments and controls. The system has a nominal capacity of 50 gpm, but similar full-scale systems are currently rated up to 25 MGD. The heart of the monitoring system is the on-line ABB Aztec 600 Phosphorus analyzer, used for ultra-low phosphorus applications. (Web site) www.abb.com

The Tradeshow Network Marketing Group Introduces Creative Fabric Solutions
The Tradeshow Network Marketing Group has added a series of new creative fabric solutions for the portable trade show display products. This type of trade show display is best suited for companies that participate in multiple shows using a 10x10 space or smaller, where the need for a lightweight and easy to set-up product is a must. The 10-foot portable display designs are easy to take to multiple venues in a short period of time. A client looking for unique impact, portability and ultimate ease of setup would prefer these units, which set up in a matter of minutes and ship in only one case. For more information, contact the The Tradeshow Network Marketing Group, Inc., 1900 E. Tyler Road, Suite 900, St. Charles, IL 60174, (Tel) 877-730-5300. (Web site) www.thetradeshownetwork.com

JOLT ENERGY Runs Music Promotion
JOLT ENERGY wanted to gain attention in target markets through c-store display. A promotional program was developed that utilized the product’s “safety seal” to deliver the message, which was reinforced with clings and posters. It was touted as the first under the cap promotion in the energy category. JOLT offered a free music download with every purchase (through partner Island Def Jam Records) with a chance to win a grand prize concert experience. The promotion achieved awareness at the point of sale, drove traffic to the website and created consumer interaction with the brand. This promotion was developed by Concept One Communications, Westport, CT; (Tel) 203-221-1118; (Web site) www.conceptone.com

Corona Kicking Off Summer With 'Pop-Up' Beach In NYC
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City's Times Square. Corona brought its laidback lifestyle to NYC and encouraged consumers to start celebrating summer by visiting the larger than life beach in the heart of Times Square. This unique event kicked off Corona's "Win a Beach Getaway" summer promotion, which runs through July 31 in the on- and off-premise.
The Corona "pop-up" beach boasts: 30 tons of sand spanning 2,500 square feet, Ocean sounds piped in via a sound system, Dozens of palm trees, beach chairs, bean-bag toss games, volleyball nets, Brand ambassadors taking photos of visitors in a giant Corona bottle, The world's largest Corona bottle measuring 30 feet tall and Corona giveaway items including sunscreen, bead necklaces and key chains. As part of the summer promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle (excludes California). Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at www.coronabeachgetaway.com for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico and 900 Corona Beach Getaway prize packs.

Southwest Airlines Promotes Bags Fly Free Messages On Its Aircraft And Equipment
Southwest Airlines is taking its Bags Fly Free advertising one step further. Over the next six weeks, the airline will decal more than 50 aircraft with the slogan, "Free Bags Fly Here" and an arrow pointing to its Cargo bin.
The airline will also tag approximately 1,000 luggage carts across the system with banners that say "I Carry Free Bags." Using its most visible assets--airplanes and ground support equipment--is just another way Southwest is reinforcing its commitment not to charge for Customers' first two checked bags.

Arc Worldwide Appoints Glennon Schaffner New Retail Innovation Specialist For McDonald's
Glennon Schaffner recently joined Arc Worldwide, the marketing services arm of Leo Burnett, as its newest vice president of retail innovation, adding another design expert to Arc's growing retail team. Schaffner has worked with such recognizable brands as M&M's World® Times Square, Marriott, Procter & Gamble, Limited Express and Victoria's Secret. He has also helped launch several brand "firsts," such as the original Club Libby Lu stores in Chicago. More recently, Schaffner was on the team that designed the first Peeps & Company store, located just outside Washington D.C., for Just Born Inc.

Canadian Club Whisky Resurrects Historical Treasure Hunt And Invites Adventurers To Vie For $100,000 Prize
Beam Global Spirits & Wine and Canadian Club® Canadian Whisky have launched the return of Hide A Case, one of the longest running promotional campaigns in spirits' history, in which consumers from around the world searched for hidden Canadian Club Whisky cases in remote locales - from Mt. Kilimanjaro to the Great Barrier Reef. The promotion returns now utilizing online challenges, a video competition and a live treasure hunt.
The 2010 resurrection offers consumers the first clues to find one of the missing cases hidden around the world between 1967 and 1991. In addition to the online and social media program, Canadian Club will have online and out-of-home advertising and grassroots activation in the U.S. and Canada.
"Over the span of more than two decades, 25 cases of Canadian Club Whisky were hidden around the world as part of the brands extremely popular Hide A Case adventure," said Michael Cockram, senior director, Canadian Club. "With several cases still hidden, CC is challenging adventure-lovers to join the hunt. We're bringing back this exciting campaign by inviting legal purchase age consumers to join the search for one of the undiscovered cases, this time with a chance at winning $100,000." Well-known Canadian and international adventurer Kevin Brauch, popular for his roles as TV's Thirsty Traveler and floor reporter for Iron Chef America, will lead the adventure. In April 2011 Brauch will lead the eight participants to a secret exotic location where they will hunt for one of the missing cases. (Web site) www.hideacase.com

Augmented Reality Breakfast Game Served Up To Promote Honey Nut Cheerios
Saatchi & Saatchi NY along with digital media developer Boffswana www.boffswana.com are employing Unity Technologies’ augmented reality for General Mills’ Cheerios brand. The ‘Honey Nut Cheerios Honeyway Train’ augmented reality game uses the actual Cheerios cereal box -- connected via webcam -- as the game controller.
“Putting the clients’ product at the heart of the experience bridges the gap between the physical and digital,” said Robert Stock, Executive Producer, Boffswana. “We have created something unique and immersive by combining augmented reality with the easy to use power of the Unity engine.”
David Helgason, CEO of Unity Technologies, www.unity3d.com, said, “The growing use of Unity outside of gaming confirms our prediction that ‘gamification’ is truly underway. We work very hard to make Unity as accessible as possible to people with a wide variety of skills, and we’re amazed at what creative people are doing with it. We never expected a cereal box to be used as a controller!”

Ecast Taps Michael Miner For V.P., Bus. Dev.
Ecast, a leader in place-based media solutions, has hired Michael Miner as the company's vice president of business development. Prior to joining Ecast, Miner served as director of business development and client services for the A9 business unit of Amazon where he was charged with building and managing a sponsored link advertising business on Amazon.com and third party publisher sites. He subsequently led his team to ad sales revenue growth of 255% in his first year there. Prior to Amazon, Miner was senior manager of sales and business development at eBay, where he negotiated strategic partnerships with top online retailers to integrate PayPal into their commerce engines. (Web site) www.ecastinc.com

Switch Promotes Mark Philip To Creative Director
St. Louis, MO-based experiential marketing agency Switch - Liberate Your Brand recently promoted Mark Philip to the position of Creative Director. Philip, who previously held the title of Associate Creative Director, will be in charge of strategic and creative development for accounts Anheuser-Busch/In-Bev, Dickies, Glaceau and Elsevier.

Universal Studios Offers Powerful Brand Integration Opportunity For 'King Kong 360 3-D'
Universal Studios Hollywood is packaging the potent brand integration opportunity created by the re-imagining of one of Hollywood's most enduring and internationally famous icons as a ground-breaking 3-D experience into a presenting sponsorship opportunity for "King Kong 360 3D".
"'King Kong 360 3-D' uniquely presents one of the world's great entertainment legends using groundbreaking 3D technology that will in itself be long regarded as one of the great 'wonders of the world,'" said Larry Kurzweil, President of Universal Studios Hollywood. "It represents a powerful and unique sponsorship opportunity for any brand, and we look forward to making choices that will benefit ourselves and our partners."
Universal Studios Hollywood is presenting an array of unique sponsorship opportunities ranging from presenting sponsorship, category exclusivity, promotional activations including mobile and online to the unprecedented opportunity of meaningful brand integration as a part of the world famous Studio Tour.

Valassis And Winn-Dixie Create In-Store Marketing Partnership
Winn-Dixie and Valassis, one of the nation's leading media and marketing services companies, have joined forces to develop and execute in-store marketing and media programs. The new arrangement will maximize efficiencies across the Winn-Dixie network of stores and ultimately create a shopping environment that directly meets consumers' needs.
"Our mission is to earn trust and loyalty every day" said Mary Kellmanson, Winn-Dixie Group Vice President, Marketing. "We're proud to have built our reputation on not only delivering a quality product, but on constantly striving to find new ways to improve that quality as well. I am confident that this partnership is another step in helping us to achieve that mission and create a consistent look for our in-store marketing and media programs."

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