Creative Online Weekly <br> September 06, 2010

Week of September 06, 2010

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Skyy Vodka Infusions Display
Skyy Vodka is using this floorstand to merchandise its Vodka Infusions. The display is designed to showcase the distinctive cobalt blue Skyy Vodka bottle. The display provides prominent brand identification and helps impart contemporary image. This Skyy Vodka Infusions Display was created by Flair Display, 3920 Merritt Ave., Bronx, NY 10466. (Web site) www.flairdisplay.com

LG Develops Modular Display Program For Mobile Phones
LG has developed an immersive shopper experience to promote its mobile phones within independent AT&T and Verizon retail locations across the country. This modular program is easily adapted to a variety of store environments. The displays provide extensive customer interaction with live phones and they explain special phone features through video tutorials. In addition, the displays provide strong visual identification for the LG brand. This display program was created for LG Mobile Phones by AMD Industries, Inc., (www.amdpop.com), a Cicero, IL-headquartered point-of-purchase display firm.

Mead Johnson Endcap Display Features Enfamil Baby Formula
Mead Johnson is using this five tray endcap display to feature its Enfamil baby formula. The display ready tray with graphic cube is designed to be shopped from all levels. The displays arrived fully loaded in a shipper to allow easy assembly in stores. This allows for versatile configurations that fit regional wide promotional efforts.
The display highlights Mead Johnson’s new Enfamil Premium formula, a unique, dual prebiotic blend, which promotes the growth of good bacteria throughout a baby’s digestive tract This display was created for Mead Johnson by Packaging Unlimited, Inc., a Louisville, KY-headquartered point-of-purchase display firm. (Web site) www.pkgunltd.com)

NYKO Displays Power Charge Bases
The displays were featured in mass merchandisers such as K-Mart, Sears and Costco. NYKO utilized two structurally different displays with five different sets of graphics to meet individual retailers’ needs. The display graphics explained how the products worked, and the display held a large volume of product in a minimum of floor space. These displays were produced for NYKO by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.

GroundGraphics® Offers Heineken Draught Kegs Lenticular
GroundGraphics® introducing a new way to enjoy Heineken beers was the purpose of the campaign. The counter mat should display several images in a limited amount of space that would demonstrate how the new draught keg would work and basic information on freshness and suggested use. The typical counter space in a small convenience store setting would limit its size. But there would need to be features that would allow easy removal and replacement for cleaning, have a thin profile, and remain in position once in place.
The three-phase lenticular CounterGraphics™ demonstrated the easy use of the Heineken Draught Kegs and maximized the space of the typical counter. The single-word messages changed with the keg images and coordinated with other promotional materials. The GeckoBack™ adhesive used to secure the CounterGraphics™ to cashier counters was easily removed for cleaning and withstood frequent repositioning by periodic cleaning of the adhesive side. Additionally the adhesive also allowed the retailer the options to place the CounterGraphics™ on other surfaces like windows, doors, mirrors or walls. (Web site) www.groundgraphics.com

Whirlpool Grab and Go Pallet
This Grab & Go pallet was created to promote the Gladiator Garageworks brand by Whirlpool Corporation. Gladiator Garageworks allows the customer to design their garage in style, while eliminating the guesswork. The pallet featured products including gear tracks and hooks and was shipped directly to Lowe's distribution centers assembled and packed. The program produced 838 displays for the U.S. and l7 for Canada. The Whirlpool Grab and Go Pallet was created by U.S. Display Group, 8l0 S. Washington St., Tullahoma, TN 37388. (Web site) www.usdisplaygroup.com

Walmart MoneyCard On Display; First To Offer Cash Back For Gas Purchased On Prepaid Debit Card
Walmart, announced the first cash-back incentive for consumers using a prepaid debit card. When customers use the Walmart MoneyCard to buy gasoline for their vehicles, they'll receive 1 percent cash back on their gas purchases nationwide through Dec. 31, 2010. The Walmart MoneyCard is available on displays in Walmart stores nationwide.
"We know our customers need to stretch their budgets wherever they can. Just in time for Memorial Day and summer vacations, we are delighted to offer a benefit they want - cash back on gas," said Jane Thompson, president, Walmart Financial Services. "It's one more way we can help families save money."
The Walmart MoneyCard is a reloadable prepaid Visa debit Card that only costs $3 to purchase, does not require a bank account or credit check, and never has overdraft fees. Customers buying new MoneyCards will be automatically enrolled in the cash-back program, while customers who already have MoneyCards will find it easy to enroll. The cash back will be added to the MoneyCard balance.

Coors Light Runs Hispanice Soccer Promotion
Coors Light is featuring a summer Hispanic soccer themed promotion featuring Mexican soccer star Gerardo Torrado. This display features a soccer stadium filled with fans. The display is headlined, "Mira La Accion...Mira Lo Refrescante," (Check Out The Action and Refreshment).
The display highlight Coors Light's new Cold Activated Window, and it ties in with the excitement surrounding World Cup soccer in the Hispanic community. This Hispanic promotion was developed for Coors by Traver Hispanic Marketing Group, (www.traverhmg.com), a Newport Beach, CA-based promotion agency.

N3L Optics Launches New Sport Sunglass Stores
Sport specialty sunglass retailer, N3L Optics, has opened two new interactive retail locations in Chandler, AZ and Broomfield, CO. The innovative new store design features an open flow format and experiential retail technology.
“Arizona and Colorado residents can get ready to experience a unique and personal high-tech shopping experience that will meet the needs of any sports enthusiast,” said Kendra Reichenau, Sr. VP, N3L Optics.
These new N3L Optics stores help consumers try before they buy using revolutionary equipment that simulates real life conditions, including: the Explorer Chamber, an Environmental simulator testing wind, light and UV reaction; the Newton Immersive Touch Display for comparing and selecting products by sport; and the Smart Mirror, a Motion sensor mirror that snaps pictures to share with friends.

New 'Elizabeth Arden™, The Spa Collection,' Brings Ultimate Spa Experience Home
Elizabeth Arden has introduced "Elizabeth Arden™, The Spa Collection," a luxurious spa-inspired line of towels, bath robes and slippers available exclusively at Bed Bath & Beyond® stores nationwide. The launch collection products include ultra-plush Turkish Towels, an inviting Luxury Spa Slipper and the Luxury Spa Robe. The product collection builds upon the company's renowned spa heritage and expertise in innovation, and embodies the qualities represented by Elizabeth Arden's iconic Red Door®, recognized around the world as a symbol of beauty, luxury and quality.

Jamba™ All Natural Smoothies Arrive In Grocery Stores
Jamba Juice Company has joined forces with Inventure Foods to offer convenient, make-at-home varieties of the Company's all natural smoothies in a number of leading national grocery stores. Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100% of your Daily Value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0mg cholesterol and 120 calories or less when prepared as directed. Jamba All Natural Smoothies are very easy and quick to make. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz®, Mango-a-go-go® or Strawberries Wild® smoothie.
"It's no secret that Jamba enthusiasts love their Jamba Juice® smoothies, so we knew we had to get every last detail right with this grocery store variety," said Steve Sklar, Senior Vice President Marketing, Inventure Foods. "We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store."
"The Jamba brand name stands for great taste and high quality with a dose of fun-and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "In addition, we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don't currently have stores."

New Iced Coffee And Iced Tea K-Cups Brew Directly Over Ice
Just in time for summer weather, backyard barbecues and picnics by the pool, the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, has introduced K-Cup® portion packs that create iced coffee or iced tea at the touch of a button. The patented Brew Over Ice K-Cups® are specifically designed to brew directly over ice with a Keurig® Single-Cup Brewer. New technology allows each K-Cup to be packed with more coffee or tea -the perfect amount to create a cool, refreshing brew. New for this summer are Green Mountain Coffee® Nantucket Blend® and French Vanilla Iced Coffee in K-Cups. For iced tea lovers, two new Celestial Seasonings® Perfect Iced Teas are debuting: Half and Half (part black tea, part lemonade) and Southern Sweet Tea.

Pioneer's Flagship Navigation System Also Entertains With Pandora
Pioneer Electronics (USA) continues to stay ahead of the curve in in-car entertainment and information technologies with the official launch of its top-of-the-line, AVIC-Z120BT in-dash navigation system. The highly sophisticated flagship unit brings together the best route guidance features with more entertainment and convenience attributes that include PandoraLink for Pioneer App, MusicSphere™, Pioneer's proprietary music analysis software, a revolutionary 3D user interface and ECO Graph for eco-friendly drivers. The AVIC-Z120BT is the latest entry in Pioneer's prestigious Z-series navigation systems, offering the best in in-dash navigation with compelling entertainment and sound quality features. It features an elegant, motorized high-resolution 7-inch WVGA touch screen display, 3D graphics accelerator, onscreen iPod/iPhone control, built-in Bluetooth for hands-free calling and wireless music streaming, USB connectivity, SD card slot located behind the motorized front panel, high quality CD/DVD audio/video playback, back-up camera input and is SIRIUS XM satellite and HD Radio ready. Pandora internet radio fans using the service on an iPhone now have the same control interface directly on the AVIC-Z120BT. When users launch the PandoraLink for Pioneer App, Pandora will be displayed as a dedicated source on the AVIC-Z120BT and provide similar functions on its onscreen display such as detailed track information and album art.

Polar Introduces New Training Computers For Exercisers
Polar (www.polarusa.com), a leader in heart rate monitoring and fitness assessment technology, has introduced two new training computers designed for consumers who are looking to get active and those who are seeking motivation and exercise guidance. The Polar FT1 and FT2 training computers are easy-to-use and feature large displays and one-button functionality. At the end of each workout, users receive an exercise summary including the duration of their exercise in addition to average and maximum heart rate.
"Training with heart rate is one of the most effective ways to increase fitness, achieve exercise goals and improve overall health," said Jeff Padovan, President of Polar USA. "With the new FT1 and FT2, the sophisticated technology that Polar is recognized for is now available to consumers in these new easy-to-use products at an affordable price.

New Ralph Lauren Summer Romance Women's Fragrance Stars Hibiscus Floral Scent
A captivating Fresh Fruity Floral, Ralph Lauren Summer Romance has a sophisticated island spirit that awakens memories of a quintessential summer romance. The fragrance takes a tropical twist on the classic Romance scent with blooming hibiscus, exotic fruits, and milky sweet musk. The bottle is reminiscent of a vibrant pink sunset to brighten any woman's day.

Snapple Launches The Celebrity Apprentice-Inspired Teas
Snapple says, "You're hired" to The Celebrity Apprentice-inspired teas handcrafted by finalists Bret Michaels and Holly Robinson Peete. Bret Michaels' Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete's Snapple Compassionberry Tea were created as part of the show's final task and are now available nationwide for a limited time only. In the largest and most extensive brand task in Apprentice history, Bret and Holly worked alongside the Snapple research and development team to develop a new Snapple tea, design the label and name the product.
"Our partnership with The Celebrity Apprentice showcases the love and passion for flavor we have at Snapple," said Andrew Springate, senior vice president of marketing for Dr Pepper Snapple Group. "We seized the opportunity to challenge the show's finalists to work together and create unique flavors that our Snapple fans will love."
Bret, a lifelong Type 1 diabetic, developed Diet Snapple Trop-a-Rocka Tea to help raise money for the American Diabetes Association and its mission to prevent and cure diabetes. Inspired by the mission of the HollyRod Foundation, Holly crafted Snapple Compassionberry Tea.

Dell Streak Tablet Entices People To Watch, Surf, Connect, Listen, And Play
Dell has released plans for Streak, a 5-inch Android™-based Tablet designed to provide people the best "on-the-go" entertainment, social connection, and navigation experience. Early this June the Dell Streak will be available across the UK. Later this summer, Dell plans to make Streak available in the U.S. The spacious 5-inch screen is ideal for experiencing thousands of Android Market™ widgets, games and applications, all without squinting or compromising portability. Built-in Wi-Fi, Bluetooth and available 3G connectivity brings easy access for downloading and listening to music, updating social networking status in real-time, and staying connected to friends and family through e-mail, text, IM, and voice calls. The Dell Streak leverages Qualcomm's Snapdragon™ solution with integrated 1GHz processor to combine basic functionality, performance, and benefits of a laptop in a pocket friendly size.
"The Dell Streak hits the sweet spot between traditional smartphones and larger-screen tablets," said Ron Garriques, president, Dell Communication Solutions Group. "Its unique size provides people new ways to enjoy, connect, and navigate their lives."

Jelly Belly Intros Cocktail Classics Flavors Of Jelly Beans
The Jelly Belly company is tipping its hat to the classic cocktail with the introduction of Jelly Belly® Cocktail Classics™ flavors. Inspired by the most elegant of shaken, stirred and poured cocktails, Jelly Belly jelly bean mixologists blended the finest ingredients in the perfect balance to transport you to the golden age of the cocktail. They left out the distilled spirits, so these "mocktails" have all the flavors and none of the hangover and include: Mojito - The traditional Cuban drink with mint, rum and lime; Pomegranate Cosmo - Made trendy by the actresses of Sex in the City, this bean is a pink bombshell made with real pomegranate juice.
Peach Bellini - Invented in 1943 at Harry's Bar in Venice, Italy, this classic combo of peaches and champagne is a must for brunch.These three new flavors join three classics that have been in the Jelly Belly line of flavors for two decades: Margarita, Pina Colada and Strawberry Daiquiri.

IOGEAR Introduces New Digital Home Installation And Retrofit Solution With Wireless HD Kit
IOGEAR has made available its Wireless HD Kit (GWAV8141K). Designed to create a seamless solution for all digital home entertainment centers, the Wireless HD Kit offers installers the ability to eliminate long cable runs and avoid drilling holes to complete a job. Easily installed and configured, the new IOGEAR wireless solution allows installers to customize any living space and offer the ability to wirelessly transmit Blu-ray / DVD players, DVR / Set-top boxes, VHS players and Media Servers / Home Theater PCs to HDTVs or projectors. IOGEAR's Wireless HD Kit is capable of streaming Full HD 1080p 60Hz video and audio content up to 100 feet away to a display within the home or desired set up.

Diamond® Brilliance™ Cutlery Available At Mass And Grocery Retail
Diamond® Brilliance™ plastic cutlery looks like real silverware with its polished silver-look and intricate handle design, but also provides strength and quality that will stand up to even the toughest foods. Emily Sander, Brand Manager at Jarden Home Brands, said, "Diamond® Brilliance™ cutlery was designed for these special occasions to bring convenience and affordability to entertainers and party organizers. Additionally, Brilliance™ cutlery can fashion an endless number of tabletop looks, ranging from formal to flashy." Keeping the environment in mind, Diamond® Brilliance™ cutlery is sturdy enough to be washed and reused for multiple gatherings. In addition, the packaging is made from 100% recyclable paperboard that can be recycled after use. Diamond® Brilliance™ cutlery is available at Walmart, Target and many grocery retailers.

Logitech Fantasy Collection Introduced
Logitech has introduced the Logitech® Fantasy Collection, a range of computer accessory products in brilliant colors and fanciful patterns inspired by trends in fashion and pop culture that combine storybook fancy with dark mystery. The Fantasy Collection offers many additional patterns and colors across a broad range of Logitech products, including mice, portable lapdesks, and a wireless keyboard and cooling pad, among others.
"With the Fantasy Collection, we add a little fun and inspiration to some of our most popular, affordable and easy-to-use computer peripherals," said Rory Dooley, Logitech's senior vice president and general manager of the Control Devices business unit. "Our inspired colors and patterns bring a bit of fantasy into your world. With so many to choose from, you're destined to find one that inspires you."

Hisamitsu Offers Two New SALONPAS Pain Relief Patches
Hisamitsu, a world leader in the manufacture of external pain relieving drugs, has released two products for the American market, SALONPAS® PAIN RELIEF PATCH and ARTHRITIS PAIN. Both SALONPAS® PAIN RELIEF PATCH and ARTHRITIS PAIN are the first and only FDA approved over-the-counter pain relief patches on the market today. SALONPAS® PAIN RELIEF PATCH/SALONPAS® ARTHRITIS PAIN patches are formulated for the temporary relief of the mild to moderate aches and pains of the muscles and joints associated with arthritis, sprains, strains, bruises and simple backaches experienced by patients age 18 or older and are effective for up to 12 hours.

Spenco PolySorb Total Support Performance Sandals Help Prevent Painful Overuse Injuries
Spenco Medical Corporation, one of the world's leading footcare brands, is offering the PolySorb Total Support Sandal for both men and women. The sandal marks the first time that the doctor-recommended contours of the Spenco Total Support insole has been developed into a supportive, stylish, slip-on sandal and comes at time when many are ready to trade in their supportive shoes for lighter footwear. "Just because you want to wear a casual footwear this summer, doesn't mean that your feet have to suffer," said Dusty Williamson, Spenco Marketing Manager. "We've been thrilled with the initial response to the Total Support sandals. There is a real need for an affordable, well built sandal that helps keep feet healthy and happy."

Church's Chicken Hires Andy Bonaparte As V.P. Of Advertising
Church's Chicken®, the globally recognized chicken QSR chain, has appointed Andy Bonaparte as vice president of advertising. In this position, Bonaparte is directing the development and production of all creative, including television commercials, radio commercials, print advertising, outdoor boards, store merchandising materials and packaging. He has built a strong career in chain restaurant advertising, having worked at prominent New York advertising agencies Saatchi & Saatchi and Uniworld.

Menasha Packaging's Folding Carton Group Achieves Prestigious G7 Masters Designation
Menasha Packaging's Folding Carton Group has joined an elite group of U.S. folding carton operations that have earned the G7 Masters designation through IDEAlliance. Menasha's carton business is one of just four domestic folding carton operations to have earned this designation. The G7 methodologies were pioneered by IDEAlliance, a non-profit trade association devoted to advancing specifications and best practices across the print supply chain. In earning this designation, IDEAlliance has validated that Menasha utilizes the most modern technology, proofing and press controls, and standards required to produce a close visual match from proof to print. (Web site) www.menashapackaging.com

Pamela Zastrow Names Top 100 Women-Owned Businesses In IL
SMS Inc., a Gurnee, IL-based p.o.p. display company has been named as one of the top 100 women-owned businesses in Illinois. by DiversityBusiness.com. This is the first time SMS has been named to the Div 100. Pamela Zastrow, SMS President, said, "SMS is honored to be named a 'top diversity business' in Illinois. (Web site) www.sms-popdisplays.com

Testrite Visual Products Introduces A Frame Snap Frame Stands
Testrite Visual Products has introduced A Frame Snap Frame Stands. The units, which come fully assembled, make it easy to mount and change graphics. The durable, lightweight aluminum units, designed for indoor or outdoor use, accept all substrates up to 1/8" thick. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Merchandising Inventives Introduces Wire Fixture Label Holders
Merchandising Inventives has introduced Wire Fixture Label Holders, which loop over wire shelving to hold adhesive backed labels or tags. The WFLH-1C is a single-strap die-cut vinyl label holder that fits most standard wire shelving systems. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive, Buffalo Grove, IL 60089; (Tel) 800-367-5653; (Web site) www.merchandisinginventives.com

TM Shea Products Introduces Freezer Door Displays
TM Shea Products offers freezer door displays to merchandise all types of complementary products on freezer doors. TM Shea offers display products for bottles, cans, boxed and pegged products. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083; (Tel.) 248-589-3272; (Web site) www.tmshea.com

Walls + Forms Introduces Counter Facades
Walls + Forms now produces counter facades that can be installed in front of existing counters with ease. Walls + Forms 12" deep modular millwork counter façades are designed to be attached to the face of existing counter systems, or to be installed against open wall areas to re image, re brand, and extend merchandising areas. High-pressure laminate counters and base and balance including slatwall are produced with low-pressure laminates. The facades from Walls + Forms are 12" deep X 46" tall and are offered in 4', 5', and 6' lengths and a 12' corner unit style. They can be installed in a range of combinations that allow you to fit or cover most any space. Units ship on pallets assembled, ready to install or can be shipped ready to assemble. Walls + Forms 12" counter facades are available in a variety of standard and custom colors. Additional options include under counter quick connect lighting systems, .75" light duty shelves with brackets, 1" thick shelf or high pressure laminate with brackets, corner unit graphic frames, and slatwall colored channel strips.
For further information, visit www.wallsforms info/tool and see page 6-7 of the tools catalog or contact sales department, Walls + Forms Inc., P.O. Box 741112, Dallas, TX 75374-1112 USA; (Tel) 972-745-0800, (Fax) 972-304-8402, (E-Mail) info@wallsforms.com.

Elo TouchSystems Offers Interactive Digital Signage
Elo TouchSystems, a Tyco Electronics business, has launched a new line of Interactive Digital Signage (IDS) touch systems designed to drive significant opportunities for digital display applications and development. The new IDS portfolio - which combines precision acoustic pulse recognition touch screen technology with commercial-grade, large format LCD panels - offers the digital signage market a unique industry solution: the only display system to incorporate zero-bezel, edge-to-edge glass touch-screen technology into large-format, ruggedized panels specifically built for commercial environments. The responsive Elo TouchSystems acoustic pulse recognition (APR) touch technology - which promises consistent, resilient touch functionality - is housed in a highly durable, aluminum chassis to ensure reliable interactivity and performance in almost any public-access location. Optional computer modules further optimize media bandwidth and interactivity for the delivery of highly engaging and measurable consumer content. For more information on the Interactive Digital Signage touch systems, contact 800-ELO-TOUCH (800-356-8682), or visit (Web site) www.elotouch.com

Digital View Introduces 10" Widescreen All-In-One "VideoFlyer’
Digital View has released a 10" widescreen version of its all-in-one ‘VideoFlyer’ digital display and media player. The VideoFlyer 10" is ideally proportioned for shelf-edge mounting. It offers high quality video and audio, alongside options for touch screen interactivity, motion sensors and barcodes. The VideoFlyer 10" incorporates a high resolution, LCD display with Digital View’s ViewStream media player. For more information, contact Digital View Group, (Tel) 408-782-7773; (Web site) www.digitalview.com

ExpoSystems Canada Offers ExpoProfile
ExpoSystems Canada offers the ExpoProfile exhibit system, which can be used to construct an almost infinite variety of exhibits. ExpoProfile assembles quickly and easily with a torx wrench, and is extremely durable. ExpoProfile comes standard in an anodized aluminum finish and is also available powder coated. The system's Custom Curved Rails make it easy to achieve a custom look. The ExpoProfile System is made from 80% Recycled Aluminum. For more information, contact ExpoSystems Canada, 3640 B McNicoll Ave., Scarborough, Ontario Canada M1X 1G5; (Tel) 416- 291-2932; (Web site) www.exposystems.com

Expand Offers Patented Rololight®
Expand has become the master distributor for the patented Rololight® Integration product line for the tradeshow market. Rololight® Integration is a universal lighting system that allows any pop-up or custom booth type to be backlit. This patented new lighting system allows a booth to be lit-up from the inside out so graphics can be backlit. The Rololight® Integration lighting system is lightweight and can be rolled-up for ease of transport and storage. Lighting the whole booth only requires one outlet. For more information, contact Expand, 300 Long Beach Blvd., Stratford, CT 06615; (Tel) 800-758-3020; (Web site) www.expandmedia.com

Becker Communications Creates Exhibit For LiuGong Machinery
LiuGong Machinery Company recently used a 18,000 sq. ft. exhibit for the World Construction Machinery Expo (AKA Bauma) in Munich Germany. The exhibit featured a unique multi-level meeting, hospitality and conference center. This exhibit, which debuted at BAUMA, the world's largest construction equipment show, featured a clean design and larger than life graphics. The exhibit differentiated LiuGong from its competition, and gave BAUMA attendees a world-class introduction to a new global construction equipment player. The exhibit is an integral part in LiuGong's expansion of itsglobal presence. This exhibit was created by Becker Communications, a Wausau, WI-based exhibit firm. (Web site) www.beckerinc.com

Outwater Plastics Offers Infiniti LED Puck Light
Outwater Plastics offers the Infiniti LED Puck Light. Up to 100 lights can be connected on one run. No transformer is required with these lights. This is the only LED Puck Light on the market that compares to 20 W. Halogen/Xenon puck lights. There are 7 LED's per fixture. The bulbs are rated for 50,000 hours and they use very little power- just 1.4 W per fixture. The bulbs can be surface or recess mounted. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

Oncor Introduces Smart Texas Mobile Center
Oncor's SMART TEXAS® Mobile Experience Center, a 1,000-square-foot mobile "smart house" designed to educate Oncor customers about smart meter technology, is traveling to Nashville, Tenn., to exhibit at CS Week, a national utility conference. Oncor also plans to demonstrate how utilities and retail electric providers in Texas communicate directly with customers through the Smart Meter Texas portal. "CS Week is an opportunity to introduce the rest of the nation and other utilities to the advances Texas is making in smart grid technologies, including smart meters. At the conference, utility executives and managers from across the United States will have a chance to see and experience the Mobile Experience Center and learn about Oncor's SMART TEXAS initiative," Oncor Senior Vice President of Asset Management and Engineering Jim Greer said. "In the near future, smart meter technology could help Oncor customers who buy electric or plug-in vehicles charge them at night when wind power is abundant in Texas.", (Web site) www.oncor.com

Sparks Creates Display For DIRECTV Dealer Conference
Sparks, a leading global event marketing agency headquartered in Philadelphia, recently transformed The Hilton Anatole Dallas into a Hollywood-themed aura fit for celebrities on behalf of the DIRECTV Revolution Dealer Conference. Sparks created two of the three distinct event sections - a massive 17,500 square foot Dealer Resource Center and a large studio store featuring DIRECTV merchandise.
Both areas fit the Hollywood theme (including displays of six of DIRECTV's own Emmy awards) and were tech'ed out throughout with interactive kiosks, flat screen media arrays, a massive film reel entryway with built in screens, as well as complex smart phone displays and of course, the Connected Home, a 13' ft. tall scale model of a home complete with working flat screen televisions featuring DIRECTV satellite programming throughout. (Web site) www.sparks.com

Paradigm Imaging Offers Full Color Table Throws For Exhibits
Paradigm Imaging Group, a leading distributor of large-format scanning and printing solutions, tradeshow displays and graphics, adds full-color table throws to their product line. These beautiful, full-color table throws are available in four options: six-foot, three and four sided and eight-foot, three and four sided, and are designed to fit standard six and eight foot tables. With virtually limitless graphic possibilities, these table covers are an enticing enhancement to any trade show display. For a limited time, Paradigm will offer a special package that will include a table throw, a 36 NuVue display stand and printed banner at a discounted price. For more information, contact Jane Napolitano, Paradigm Imaging Group, 1590 Metro Drive, Ste. 116, Costa Mesa, CA 92626, (Tel) 888-221-7226 ext. 207, (Fax) 714-432-7222, (E-mail) jane@paradigmimaging.com, (Web site) www.paradigmimaging.com

Groundbreaking Marketing Medium Takes Flight With Air Advertainment™
When passengers of Horizon Air flight 2631 from Seattle to Portland boarded recently, they made history as the first audience ever to experience the newest turn-key medium for marketers: the Air Advertainment™ free lunch/snack program. A 21st century version of the back of a cereal box, the branded container will reach the coveted demographic of airline passengers with time on their hands and few distractions. The program is customizable and measurable, engages social media platforms for cross channel promotions, and is a turn-key solution to the growing "out of home" market.
The inaugural concept is sponsored by Creative Labs, which is using the new medium to promote a Facebook contest to name its Vado HD 3rd generation video camera. The box design will feature striking images and a "call to action" that guides them through entering the contest. The contents will include Stacy's Pita Chips and Hershey's chocolate, among other snacks. "With certain airlines cutting services and adding charges, this program is a welcome addition for passengers and operators alike," said Mary Macesich, co-founder and Vice President of Air Advertainment. "Passengers are thrilled to receive a snack or bite to eat, the airlines are excited to be able to provide it at no cost, and the brand finally has the ability to connect with the public in captive environment where they are spending time, largely undistracted. All with a social media kick." Utilizing the airline passenger base, the web and its exclusive AirBrandTrax™ system, Air Advertainment can deliver clear, real-time, measurable results for advertisers. Each customizable campaign can be geo-targeted to consumers with regional, national and international programs. (Web site) www.airadvertainment.com

Helios Deploys First-Ever Augmented Reality Sweepstakes For 'Best Buy Live' Mobile Tour
Helios Interactive Technologies (www.heliosinteractive.com) has provided 3D augmented reality technology for the multi-city 2010 "Best Buy Live" tour, of which the instant win game is an integral and interactive part. Into the fall, the Best Buy Live trailer will visit cities across the country to introduce consumers to the retailer's latest products and services, and offer them a chance to win prizes by participating in the game -- the first augmented reality installation ever to be used in a sweepstakes. Shadowing the NASCAR circuit, the trailer will also stop at air shows, fairs, festivals and other community events. The game offers participants a chance to win a Best Buy gift card by interacting with a 3D display that features the Best Buy Racing Team's #43 car, driven by A.J. Allmendinger.
A visitor approaching the display is given a free card and when held in front of the display, an image of the #43 car appears in the center of a screen, with logos from various Best Buy brands, including Geek Squad, Best Buy for Business, Insignia and Best Buy Mobile surrounding the car. Logos appear to help further showcase the brands as part of the Best Buy Live Tour experience. Consumers are able to move and spin the 3D image to get a 360-degree view. The display itself lets the user know if he or she is a winner. Winners receive a $10 gift card good at any Best Buy store or online at BestBuy.com.
"The Best Buy Live sweepstakes takes user participation to a new level by using augmented reality to engage participants in an interactive experience," said Paul Zindrick, senior event manager, Best Buy. "The game begins with an augmented reality card and can end with a Best Buy gift card. Wherever the tour stops, visitors to the display are lining up for a chance to play."
Mike Schaiman, Helios Managing Partner and co-founder, said, "We worked hand in hand with Best Buy to create a customized interactive display that adds a new element of fun to the sweepstakes, and provides users with an exciting and memorable experience." Helios worked with the D'Fusion® software platform from Total Immersion (www.t-immersion.com), a global leader in augmented reality. GMR Marketing (www.gmrmarketing.com), a leading experiential marketing agency, is managing the mobile tour.

Carl's Jr. And Hardee's Partner With My Coke Rewards
Carl's Jr.® and Hardee's® restaurants have partnered with Coca-Cola to make everyone a winner with the My Coke Rewards® campaign. With each purchase of a large fountain soda, guests will receive a specially marked cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-off coupon offer for a free or discounted item for the guest's next visit.
Coca-Cola will award more than 50 million My Coke Rewards points during the promotion, including two grand prizes of 10,000 points each. With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com. The rewards pool is constantly updated so keep checking back for the latest offerings. Additionally, each 42-ounce promotional cup will have a coupon offer good for a free or discounted item on the guest's next visit to Carl's Jr. or Hardee's.
"Everyone really does win with the My Coke Rewards promotion at Carl's Jr. and Hardee's," said Steve Lemley, senior vice president of marketing at Carl's Jr. and Hardee's. "Our guests have been enjoying Coke along with our big, delicious burgers for years. Now they'll be rewarded with more than just great tastes, they'll be able to score My Coke Rewards points and Carl's Jr. and Hardee's food and beverage offers. This really is just another way for us to say thanks to our guests for coming in and for coming back."

Cold Stone Creamery And E! Entertainment Team Up To Celebrate Network's 20th Birthday With Exclusive New Custom Ice Cream Blend 'E! Entertain-mint'
Cold Stone Creamery and E! Entertainment television network have teamed up to bring ice cream lovers and pop culture fans a new mint, brownie and fudge creation titled "E! Entertain-mint" in honor of E!'s 20th birthday. The one-of-a-kind tasty treat is available to the public in nearly 1,400 participating Cold Stone Creamery stores nationwide for a limited time.
The custom blend marks E!'s milestone birthday as the network celebrates 20 years of pop culture and celebrity. The mixture, soon to be satisfying taste buds around the country, consists of mint-flavored ice cream, chunks of brownie and chocolate fudge drizzle - a perfect combination that will inspire fans to join in the network's birthday fun. Fans can also visit E! Online for a special 20% off coupon, to celebrate 20 years, redeemable at any participating Cold Stone location. (Web site) www.coldstonecreamery.com

Cheri Wells Joins Creative Channel Services As V.P., Field Services
Creative Channel Services (CCS), a leading integrated retail marketing agency, has appointed Cheri Wells as vice president of Field Services. With a focus on expanding CCS' national field coverage, Wells oversees the agency's syndicated field marketing and assisted-selling programs. An 18-year veteran of the retail industry, she has built up a wealth of knowledge in developing, deploying and managing large-scale field sales and marketing teams. Wells comes to CCS after serving as president and CEO of Strategic Merchandising Partners for more than 13 years. (Web site) www.creativechannel.com

Creative Realities Names Paul Price CEO
Creative Realities, a leader in creating innovative brand experiences, has appointed Paul Price as its new CEO. Price most recently served as global president at Rapp. (Web site) www.cri.com

The Marketing Arm Taps Eric Holmen To Lead Wireless Practice
The Marketing Arm has named Eric Holmen Senior Vice President for Business Development and Marketing for the agency's wireless marketing division. In this position, he'll also be responsible for directing marketing strategy for the division, focusing on competitive marketing initiatives and brand positioning. Prior to joining The Marketing Arm, Holmen served for three years as president of SmartReply, which designs telephone and email marketing programs for retailers. (Web site) www.themarketingarm.com

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