The 30' x 30' Pavilion caters to fans of all ages through interactive games, trivia, and skills contest, test-drive incentives and giveaways. Product displays highlight how Malibu, Lumina and Venture make life easier, safer and more enjoyable for soccer families on the go.
According to Bill Ames, Chevrolet National Merchandising Manager, "Soccer is a family activity that involves more than 45 million Americans. The Great American Soccer Pavilion is an ideal setting to show how Chevrolet vehicles accommodate the active lifestyles of soccer families."
Completed game cards automatically register participants in a national sweepstakes, with the grand prize being a 1998 Chevy Malibu, Lumina or Venture.
The new interactive game was designed in conjunction with Dr. Robert Ballard, famed undersea explorer who discovered the R.M.S. Titanic. Now computer users can experience what it takes to mount their own deep sea explorations.
"Titanic: Challenge of Discovery is an awesome product that provides a truly authentic experience," said Lou Viveros, General Manager for Panasonic Interative Media. "We believe the game appeals to computer players of all ages by touching that inner sense of adventure and desire to explore places unknown to all but a select few. We're excited to be working with Dr. Ballard and the game's developers, Maris Multimedia and United Soft Media."
In support of Titanic: Challenge of Discovery, Panasonic Interactive Media is featuring a sweepstakes for a trip to join Dr. Ballard on an expedition to the Eastern Mediterranean. One lucky winner and their guest will go on a nine-day adbventure, including a seven day land tour of historic sites in Israel and Jordan, and two days with Dr. Ballard aboard his research ship searching for ancient merchant vessels dating back to B.C. times.
"At the retail level, we're always looking for creative ways to stand out," said Tracy Dudkiewicz, Vice President of Promotions at Patch Products.
Tribond games sold at Kmart will feature a sticker promoting the $70 value inside. The promotion will be supported with in-store radio and table tent signage in KCafes.
The new proprietary odor-absorbing formula in Speed Stick Ultimate deodorant releases scent continually -- with fragrance delivery lasting up to 24 hours. The patented continuous antibacterial formula also contains Triclosan for antibacterial odor protection.
The launch will be supported with $20 million in consumer spending to attract consumers and drive volume early. Plans include new television advertising from Young & Rubicam, targeted samping to young men ages 15©29 and introductory high value FSIs.