Wild Republic, the nature toy brand of K&M International, Inc., launched its complete marketing program backing the launch of its Steve Irwin Wildlife Adventure Series of products. The Irwin line is the first mass market product line from Wild Republic and the marketing program primarily focuses on the interactive Wild Republic Talking Steve Irwin Action Figure.
Wild Republic has planned to offer the products internationally for nearly two years as part of the company's agreement with Australia Zoo. As part of the agreement, royalties received will go directly to endangered species
programs, including Wildlife Warriors, an organization founded by Steve
Irwin.
Kim Hammeren, Director of Marketing, Special Projects for K&M, said,
"Wild Republic is the suitable partner for Australia Zoo and the Steve Irwin
product line. The company is known as the top brand of action-driven,
nature-themed toys designed to educate children about the wonders of the
wild through creative play. Steve was able to bring so much excitement
to wildlife and environmental causes, the new products continue to educate
children with fun interactive play."
The Wild Republic Steve Irwin Wildlife Adventure Series will be supported at retail by point-of-purchase displays.
Pedigree Mobile Hand Cart Display Used By Large Pet Food Retailers
The Pedigree Mobile Hand Cart was created for Masterfoods USA to provide a mobile, highly visible dog food display in various locations among large pet food retailers.
To build brand awareness while providing strong graphic appeal, the
Pedigree Mobile Hand Cart was designed with bright yellow colored
graphics that reinforced the Pedigree brand. The signage was
eye-catching and highly recognizable through the retail environment.
Space was provided on the header for pricing during retail promotions.
To develop the strength and durability needed to accommodate the large
weight and size of dog food packaging, the display was constructed with
steel tubing, heavy gauge wire, sheet meal and heavy-duty casters. It
was designed to assemble quickly and easily.
The Pedigree Mobile Hand Cart display was designed and produced by Multi Dimensional Resources, a turnkey merchandising solutions provider located in Carlstadt, NJ. (Web site) www.mdr-pop.com
Dry Soda Co. Opens New Company Store And Sampling Bar To Serve As "Tasting Room" For Culinary Soda
DRY Soda Co. recently opened its new Seattle, WA-based company store and headquarters. Much like a winery tasting room, the DRY Soda company store will offer tastings of its four culinary flavors: kumquat, lemongrass, rhubarb and lavender. DRY will also be available to purchase and in-store displays are being used to merchandise the product.
"This is a significant step for DRY," said Sharelle Klaus, founder and CEO of DRY Soda, a line of all-natural, lightly sweet beverages. "Much like our neighborhood filled with galleries and interesting stores, our space is creative and inspiring with a lot of room to grow - a real extension of our brand. I'm excited to introduce more locals and tourists alike to DRY, and give them the opportunity to share the experience by drop shipping DRY Soda directly to out-of-town friends and family." The new company store and sampling bar was designed by Seattle-based brand design firm thoughtBUILDING.
'Boutique' Movie Theater With Dining, Reserved Luxury Seating & Digital Screens To Open In Miami's Dolphin Mall
Taubman Centers' Dolphin Mall is partnering with Cobb Theatres to offer Miami- Dade County, Florida's first premium movie theater complete with dining, cocktails, reserved luxury seating and digital projection.
The 20,000-square-foot cinema will be just down the corridor from Cobb's highly successful Dolphin 19 theater complex, marking the Alabama-based theater chain's first foray into the "boutique" theater arena. It will have five digital screens, a restaurant, an outdoor dining patio and a bar located a few steps from Dolphin Mall's main valet parking area by Strike Miami. The new movie house is for guests 21 and older. It is expected to open in spring 2008.
"It's a whole new way to see a movie," said Pete Marrero, Dolphin Mall's general manager. "It combines the comfort of a living room with the cache of a private screening. It is a fantastic addition to our shopping center."
Each spacious theater has 75 to 125 seats rather than the typical 200 to 300 to provide more comfort and ambiance than the traditional theater. The high-end leather seats with handmade wood table armrests, that may be folded up to create a "sofa-like seat, are arranged stadium style, but feature almost six feet between rows rather than the traditional 48 inches for maximum comfort. When purchasing tickets, guests reserve their specific seats. Moviegoers may still get popcorn and soda, but they may also sample from the tapas-style menu highlighting international dishes and enjoy a glass of wine or a cocktail with their movie, all served before the film starts. Guests can choose to have dinner before or after a show at the in-house restaurant or on the 30-seat patio. The decor of the facility will reflect the sophisticated menu. Designed by Miami's Zyscovich, Inc., some of the interior's special touches include stainless steel railings wrapped in leather, a chandelier, fabric-clad walls behind the bar that have classic movie images projected on them and director's chair-like seating in the dining room.
RIDEMAKERZ First-Ever Car Customizing Experience For Kids Opens At Myrtle Beacn
RIDEMAKERZ™, the first-ever car-customizing experience for kids from six to 106, has opened its first shop at Myrtle Beach, South Carolina. The concept is inspired by Build-A-Bear Workshop®, the leader in experiential retailing, and taps into America's love of cars and the massive car-customizing movement.
The RIDEMAKERZ experience invites guests, or "Customizers," into the ultimate car-customizing shop where they can CHOOZE, SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™ one-of-a-kind RIDEZ. Between the body styles and colors, tires and wheels, lights and sounds, accessories and decals, RIDEMAKERZ estimates there are more than 649,000,000 possible combinations, not including individual decal placement.
While Build-A-Bear Workshop has inspired the retail entertainment experience, the car culture has inspired everything from the shop design to the smallest automotive details. The durable, molded plastic cars and trucks have been designed with great care. Styles range from a red Fire Engine to a flat-black retro Hot Rod inspired by legendary car designer Chip Foose. The line also includes race cars, pick-ups, and concept cars and trucks. Customizers can have the complete RIDEMAKERZ experience and leave the shop with a car ranging in price from $12 to $28, depending on body and paint style chosen. Radio remote control can be added for an additional $25, and custom accessories range in price from $2.50 for grill guards, spoilers and hood scoops to $5 for a set of monster tires and chassis to $10 for a Street-Glow light kit to $15 for a deluxe "Muscle Kit" that includes a blown engine, spoiler, side pipes, muffler tips and roof vent. With more than half-a-billion combinations, there is a tricked-out RIDE for everyone's budget.
Hats Off To Lids Kids/Lids Opens In AIRMALL At Pittsburgh International Airport
Lids, a leading retailer of licensed brands and fashionable headwear, opened its first-ever Lids Kids/Lids store in the AIRMALL at the Pittsburgh International Airport. The new store offers an array of hats plus a "while you wait" embroidery service for those looking for a more personalized look.
"The new Lids Kids/Lids store gives travelers the chance to choose from an array of hats that can be personalized through custom embroidery, while the traveler waits," said Jay Kruisselbrink, Vice President of Development for BAA Pittsburgh. "We are pleased to have the first Pittsburgh location right here in the AIRMALL®."
Rembrandt Debuts 'The Brilliant Mouth Experience' Temporary Boutique
REMBRANDT, the world's first premium oral health and beauty brand, will enlighten consumers on the brilliance of the mouth at their first-ever temporary boutique in New York City dubbed, The Brilliant Mouth Experience.
The boutique's interactive and stylized atmosphere evokes the feeling of a chic, neighborhood apothecary. The Brilliant Mouth Experience mirrors REMBRANDT(R)'s new, breakthrough packaging, reflecting their vision to redefine the oral care category and say "bye bye" to boring toothpaste.
"Through the interactive activities at The Brilliant Mouth Experience, we hope to inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails," said Carmen Nestares, Product Director, REMBRANDT(R).
One of the highlights of The Brilliant Mouth Experience will be a series of beauty events with magazines. In addition, guests of the boutique will engage in activities that celebrate a Brilliant Mouth, including sampling products from an Andy Warhol inspired REMBRANDT(R) installation wall. When visitors remove a REMBRANDT(R) product, the wall reveals a unique message conveying how oral health and beauty is both essential and fashionable. Guests will also have an opportunity to capture their Brilliant Mouths and show the world who they are through the REMBRANDT(R) camera. Photos taken at the boutique will be transformed into a collage of ever-changing Brilliant Mouths looping on televisions inside The Brilliant Mouth Experience.
P&G Launches PUR Flavor Options Adding A Splash Of Fruit Flavor To Tap Water
Procter & Gamble is launching a major breakthrough in the filtered water market with the introduction of PUR Flavor Options, a revolutionary product that allows consumers to choose flavored or unflavored water from their home water filter. By simply inserting a flavor cartridge into the new pitcher or faucet mount and pushing the button, consumers can add as much or as little fruit flavor as they like to a glass, giving everyone -- from busy moms to kids on-the-go -- a convenient, calorie-free beverage option. Now available in stores, PUR Flavor Options contains no calories, sugars or dyes and is available in Raspberry, Strawberry and Peach.
Cinnamon Bay Gourmet Sauces Launch
Fremont Special Brands has launched Cinnamon Bay Gourmet Sauces, an exclusive line of 14 Caribbean flavored sauces, marinades, dressings and spices as part of a major consumer interest in spicier World Foods.
"The American flavor palette has already adopted Mexican and Asian foods and is moving towards complex hot and sweet combinations, potentially making spicy World Foods the fastest growing new food category. That's why we're launching this complete line of Cinnamon Bay products, reflecting the best of breed in flavors of the Caribbean," says Chris Smith, VP of Marketing for the Fremont Company. Cinnamon Bay products can be found on supermarket shelves.
Nickelodeon Teams With Green Giant & Pandol To Expand Portfolio Of Licensed Healthy Foods
Nickelodeon & Viacom Consumer Products is partnering with General Mills' Green Giant brand and Pandol Bros. to bring Nickelodeon's leading characters to frozen and canned vegetables, and fresh grapes, which will be sold at major grocery outlets nationwide beginning late summer. Nickelodeon began licensing its most popular characters to be used on packages of fruits and vegetables in 2005 to help encourage healthier diet and lifestyle choices for kids and parents. Said Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products, "We're thrilled to unite the Nickelodeon brand with the power of Green Giant, bringing together three iconic characters for the first time, SpongeBob SquarePants, the Green Giant and Sprout." Pandol Bros., Inc. will begin shortly to distribute SpongeBob SquarePants branded packages of Mexican-harvested grapes to major grocery stores and warehouse clubs nationwide.
Van Gogh Introduces Banana Flavor Vodka
Van Gogh® Vodka is capturing the taste of the tropics with its newest choice - Banana. Distilled in Holland, Van Gogh's new Banana infuses the flavor of a ripe banana with the vodka producing a quality spirit that offers new martini possibilities. The natural sweetness of the fruit makes it an ideal after dinner drink. "There are not a lot of banana flavored alcohols on the market today," explained David van de Velde, president of Luctor International, the makers of Van Gogh Vodka. "The addition of the banana makes for a smooth taste that opens up new possibilities and new martini options."
Dacor Introduces Dishwashers With Colored Glass
Color in kitchen appliances continues to grow in popularity as a contemporary alternative and complement to classic stainless steel. Dacor has responded to the increasing demand with the introduction of the industry's only 24" dishwasher in an array of striking colors for the brand's fashionable Preference Collection. The Preference-style dishwashers add colorful accents to the kitchen with a floating glass front panel in six attractive hues: Anthracite Gray, Sterling Gray, Titanium Silver, Blue Water, Slate Green and Black, to seamlessly coordinate with the existing appliances in the Preference Collection. The models also feature the same curved handle available on the Preference Wall Oven, Warming Drawer and Refrigerator.
La-Z-Boy Names D. Collier CMO
La-Z-Boy, Inc. has named Doug Collier Vice President and Chief Marketing Officer. Collier initially joined La-Z-Boy in 2002 as Vice President, Marketing for La-Z-Boy Residential, and was named Chief Marketing Officer in 2004. He left the company in 2005 to join Select Comfort Corporation as its Chief Marketing Officer.
Brown Shoe Names Wilson-Grey Sr. V.P. & CMO
Brown Shoe Company has appointed Sheri Wilson-Gray to the position of Senior Vice President and Chief Marketing Officer. In this newly created role, she will focus on strategic brand development and be responsible for directing marketing communications, consumer research, public relations and the licensing of Brown Shoe brands. Wilson-Gray joins Brown Shoe from Island Global Yachting, where she served as EVP, Marketing since 2005.
NEWSXanGo Names G. MortonPres. of Sales and Mktg.; PromotesDigles To CMO
XanGo, LLC, recognized creator and market leader of the mangosteen supplement category, has named founding partner Gordon Morton President of Sales and Marketing. Morton previously served as Chief Marketing Officer. Prior to co-founding XanGo, Morton had significant experience in the nutritional and direct sales industries.
John Digles has been promoted to Chief Marketing Officer. Digles previously served as Senior Vice President of Sales and Marketing. As CMO, Digles will direct XanGo's global marketing components throughout the U.S. and in 16 international markets.
McAfee Names D. Milam CMO & EVP
Software veteran David Milam has been named Chief Marketing Officer and Executive Vice President of McAfee, Inc. Milam will lead the company's overall marketing efforts, including branding, new customer acquisition, eMarketing initiatives, corporate communications, public relations, product marketing and advertising. Milam has more than 25 years of domestic and international experience in high technology marketing, sales and executive management. Before joining McAfee, Milam was senior vice president and chief marketing officer of ZANTAZ. Previously, he served as senior vice president and chief marketing officer for EMC's multi-billion dollar information, storage, and content management software group.
Alcan Composites USA has named Andrea Jimenez Marketing Coordinator for the company's graphic display market. Jimenez is responsible for the company's domestic and international marketing programs, including advertising, collateral literature, market research and web site maintenance for the graphic display industry.
Reactrix Appoints Sue Danaher As President
Reactrix Systems, leading interactive out-of-home advertising company, has appointed Sue Danaher as President. A seasoned veteran of the media industry, Danaher brings more than two decades of branding, research, planning, marketing and sales expertise to her new role where she will be responsible for growing the Reactrix Media Network. Danaher joins Reactrix from MTV Networks where she most recently served as Executive Vice President, General Manager, Advertising Sales.
Boston Retail Promotes DeBonville To V.P. Of Sales
Mitch DeBonville has been promoted to Vice President of Sales for Boston Retail. In his new position, DeBonville will assume direct management of all sales activity and customer service support for business in North America and Latin America. Previously, he developed sales for Boston Retail in the Canadian territory.
The New World Of Coca-Cola Represents Everything Coca-Cola
The Coca-Cola Company celebrated the official grand opening of the new World of Coca-Cola® at Pemberton Place in Atlanta, GA. The Company will use its new attraction to showcase how people all around the world have connected with its brands for more than 120 years.
"Part of our strategy with the new attraction is communicating that intangible emotional connection that people have with Coca-Cola," said Marc Mathieu, senior vice president for Global Brand Marketing and Creative Excellence. "The new World of Coca-Cola embodies that sense of happiness that our brand stands for around the globe." The attraction features three theaters (one in 4D), a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge where guests can sample 70 Coca-Cola products from around the globe - including sparkling beverages, waters, juices, teas and sports drinks.
"We expect the new World of Coca-Cola will provide a new and different platform for people to immerse themselves in our brands in a way that is magical and fun," said Mark Greatrex, senior vice president, Marketing Communications and Insights. Visitors can play interactive games, send digital postcards to friends around the world, create their own pop art and contribute their Coca-Cola memories to a living exhibit.
Castle Brands has launched its "Get Connected" campaign for Celtic Crossing Liqueur, its honey-flavored liqueur from Ireland. The campaign's new and colorful "Get Connected" theme has many implications--connect with friends, cocktails, bars, communities, or the Celtic brand in general. The concept for the campaign is based on the hundreds of unsolicited letters Castle Brands receives each year from consumers all over the world. Each consumer "connected" with Celtic Crossing Liqueur somewhere and is seeking to reconnect with it.
"The unique feature of Celtic Crossing is its mass appeal. Unlike other liqueurs whose flavors are often strong and are sometimes an acquired taste, Celtic's soft, subtle honey flavor crosses demographics," said Roseann Sessa, Vice President Marketing for Castle Brands, which hopes the new campaign, as well as chosen sponsored events, will pave the road for greater brand awareness.
'Club Patron' Provides Unique Mobile Venue To Celebrate Patron Tequila & Scott Sharp
The Patron Spirits Company is hosting a first-of-its-kind hospitality venue called "Club Patron" during the 91st Indianapolis 500 season, to help celebrate its sponsorship of the No. 8 Patron Spirits Honda/Dallara, piloted by veteran IndyCar Series driver Scott Sharp for Rahal Letterman Racing. The Club Patron hospitality area is for invited guests at each IndyCar race in the United States this year.
Unlike any other sponsor area at Indy Racing League events, Club Patron is a two-level, fully contained mobile event venue, all of which disassembles into pods and travels inside a specially designed semi trailer. The club-atmosphere venue is open to invited guests before, during or after the race, offering a relaxed place to unwind and enjoy ultra-premium Patron tequila or Pyrat rum cocktails. The spacious club is fully staffed with bartenders and servers and features TV screens simulcasting the race, a bar, tables and chairs, and a circular stairway leading to a second-floor observation deck.
"We could have put up some poles and a tent for our hospitality area but, quite simply, that wouldn't be Patron. The world's highest-quality tequila deserves the best, most comfortable venue we could build," says Ed Brown, president and CEO of the Las Vegas-based Patron Spirits Company. "Of course, Club Patron is more than just a relaxing place to enjoy our products. We built this unique venue to help celebrate our sponsorship of Scott Sharp and the Rahal Letterman team, and the excitement of IndyCar racing."
AdVision Systems Partners With Rabba POS Digital Signage Network
AdVision Systems is partnering with Wise Broadcasting and Artisan Live to install, promote and manage advertising on the Rabba Media point of sale digital signage network across all 28 Rabba Fine Foods store locations.
"We're happy to join such a dedicated group of companies in promoting digital signage and this network and as a viable media choice for advertisers." says AdVision Systems CEO, Jack Przemieniecki. "The Rabba Media Network represents a new way for Rabba Fine Foods, its vendors, and third-party advertisers to enforce their brands and inform their customers of new products, promotions, and upcoming events."
As part of the Rabba Media Network, AdVision systems will provide installation services and manage advertising sales, which comprise a portion of the content loop alongside Rabba in-store specials, news, weather and community updates. Three 19" displays provide full motion video and content at the point of sale. The audio system is integrated into the network, allowing advertisers to use audio clips in their campaigns.
The Rabba Media Network enhances visual content with an audio component that will be synchronized with video and played through each store's speaker system. For the first time, both Rabba Fine Foods and their suppliers can ensure their message can be seen and heard, further heightening the consumers shopping experience. For more information, visit www.rabbamedia.com or for advertising sales, contact AdVision Systems at (Web site) www.advisionsystems.ca
Monster Media & CrossLink Media Join Forces To Expand Mobile Marketing Offering
Monster Media, a leading provider of patented interactive advertising systems, has formed a strategic alliance with CrossLink Media, a provider of mobile marketing solutions, whose proprietary software platform allows consumers, media companies and advertisers to effectively communicate in real-time and with measurable results.
The company's mobile marketing solutions also extend the reach of Monster Media's patented interactive advertising system, MonsterVision, which integrates rich, visual display technology with sound to captivate audiences and deliver effective branding messages in high traffic areas. Oversized images splash across the display and invoke everyone who passes by to become part of the projected brand message. Viewers are able to physically interact with the display using body movements across the projected image.
"CrossLink Media's mobile marketing solutions represent a natural extension of the Monster Media product suite," said John Payne, President of Monster Media. "CrossLink Media recognizes the synergy between out-home-advertising and mobile marketing," said Brad Beasley, President of CrossLink Media. "Our relationship with Monster Media will help media companies and brands extend their reach beyond the venue and allow consumers to carry this message with them for anytime, anywhere access. We are excited about this alliance and feel it will enable both companies to provide a complete interactive solution to our respective customers." For more information, visit (Web site) www.monstermedia.net or (Web site) www.CrossLinkMedia.com
Valassis Selects Coupons, Inc. To Power New Online Savings Portal
Coupons, Inc., a world leading provider of printable coupon marketing and technology solutions, has partnered with Valassis Communications to provide secure coupon printing for its new online savings portal. The portal will be a destination for shoppers to get valuable deals, savings, coupons and information on products. Valassis will conduct a test of this offering in late summer 2007 with a planned rollout in January 2008.
Coupons, Inc. enables more than 99% of online printable coupon offerings. Its Digital FSI™ platform is by far the largest coupon distribution platform on the Internet, and it provides the most flexible, secure set of services to coupon-enable any type of online promotions or advertising. This partnership with Coupons, Inc. will allow Valassis to quickly bring its multi-faceted approach to national and local coupon promotions to its online initiatives.
"As consumer media consumption and engagement continues to shift to the Internet, this is the right time to enter the online space and Coupons, Inc. is the right partner," said Brian Costello, President of Valassis Interactive.
Xtreme Graphics, with sister company Virtual Images Unlimited (VIU), premiered a revolutionary printing technology, INFINIDEPTH(TM). INFINIDEPTH(TM) print technology utilizes tiled background patterns with a foreground element to create an illusion of endless depth. These patterns can be made of geometric shapes or, in most cases, logos. "This technology will help advertisers in the restaurant industry both grab the attention of their customers as well as reinforce brand identity through reoccurring background patterns of their logo," stated VP of sales, Dave Corey. "By utilizing this new technology, restaurant retailers will be able to set themselves apart from competitors by positioning themselves as a trend setting company, as well as retain the attention of a target consumer 20% longer than traditionally printed signage." For more information on INFINIDEPTH(TM) technology, visit (Web site) www.viu.com or (Web site) www.xtremegraphics.com
Microsoft Announces Surface
Microsoft Corp. has unveiled Microsoft Surface(TM), the first in a new category of surface computing products that turns an ordinary tabletop into a vibrant, dynamic surface that provides effortless interaction with all forms of digital content through natural gestures, touch and physical objects. Beginning at the end of this year, consumers will be able to interact with Surface in hotels, retail establishments, restaurants and public entertainment venues. The intuitive user interface works without a traditional mouse or keyboard, allowing people to interact with content and information on their own or collaboratively with their friends and families, just like in the real world. Surface is a 30-inch display in a table-like form factor that small groups can use at the same time.
"With Surface, we are creating more intuitive ways for people to interact with technology," said Steve Ballmer, Microsoft CEO. "We see this as a multibillion dollar category, and we envision a time when surface computing technologies will be pervasive, from tabletops and counters to the hallway mirror." Surface also features the ability to recognize physical objects that have identification tags similar to bar codes. This means that when a customer simply sets a wine glass on the surface of a table, a restaurant could provide them with information about the wine they're ordering, pictures of the vineyard it came from and suggested food pairings tailored to that evening's menu. The experience could become completely immersive, letting users access information on the wine-growing region and even look at recommended hotels and plan a trip without leaving the table.
Outwater Offering Binning Strips
Outwater's simple to install and easy to use multipurpose Standard and "Baby" Binning Divider Strips enable anyone to readily and economically create reconfigurable compartmentalized horizontal and vertical partitions or dividers for bins, drawers, cabinets, tables or displays in which objects must be segregated. Comprising raised slots into which dividers of different materials can be temporarily or permanently fitted as necessitated, Outwater's Binning Divider Strips can be cut to suit any installation and are offered with 1/8" and ¼" divider slots in 2-3/4" x 60" and 2-3/4" x 48" configurations (Standard Divider Strips), or a 1/4" divider slot in a 1" x 60" format ("Baby" Binning Divider Strips). Both Standard and "Baby" Binning Divider Strips are available with or without adhesive backing in Black, White, Ivory or Clear Styrene. Color pictorials and ordering information are available online at www.outwater.com. For more information, contact Outwater Plastics Industries, 24 River Road, P.O. Box 500, Bogota, NJ 07603; Sales & Product Info. (Tel) 1-800-631-8375 / 1-201-498-8750, (E-mail) info@outwaterplastics.com, (Web site) www.outwater.com
HP Labs Launches Retail Store Assistant
HP Labs has developed the Retail Store Assistant, an experimental system designed to enhance the consumer shopping experience and improve efficiency for retailers by bringing the power of online access to brick-and-mortar stores. The Retail Store Assistant includes an in-store kiosk, which customers can access with a loyalty card or by typing in their phone number that is linked to a retailer's IT system, which contains inventory, sales and customer purchase information. The personalization provided by the Retail Store Assistant makes for a better shopping experience and is key to closing what retailers call the "intention-action gap." For more information on the Retail Store Assistant visit (Web site) www.hp.com
Rock Eagle Introduces GrooveTube System
Rock Eagle Store Fixtures has introduced the GrooveTube System, the GT-Wall System. This unit is designed to brand an existing slatwall section. The two 10' end-cap towers rest against existing slat wall, leaving an 8' by 8' wall section exposed. The towers allow for GT-Truss to span between the units allowing custom signs to easily hang. Oversized top caps allow mannequins, TVs, lights or additional signs to rest above the wall units. As with all GrooveTube displays, any combination of shelves or GT-Accessory Bands can easily be added to the unit. The GT-Wall System can be customized to allow a Digital Media Frame to attach to a GT-Accessory.
Band. This easy add-on allows the GT-Wall System, or any GrooveTube Display, to be turned into a digital advertising/promotional display. As with all GrooveTube Displays, the GT-Wall System can easily be modified to suit store design and merchandising needs. For more information, contact Rock Eagle Store Fixtures, 821 Harmony Road, Eatonton, GA 31024; (Tel) 800-747-2270, (Web site) www.rockeagle.com
