Best Buy Tailors In-Store Experience For Customers In 12 Major Cities
Best Buy stores in 12 major cities are opening their doors to customized "store-within-a-store" experiences for small business owners and home theater enthusiasts alike.
At new Best Buy For Business locations, trained specialists will provide business solutions and services to businesses with up to 20 employees. These customers tend to seek convenient, personal service from specialized advisors, and technical support whenever and wherever they need it. To meet these expectations, Best Buy For Business will offer a broader selection of technology products, such as servers and professional notebooks, professional advice and 24/7 IT support via the Geek Squad service. Magnolia Home Theater is a specialty store within Best Buy for enthusiasts of state-of-the-art home theater.
These customers typically desire a superior form of home entertainment for themselves, their friends and family. Comfortable demonstration rooms encourage personal interaction with premium home theater brands such as Pioneer Elite, Sony, Fujitsu, MartinLogan, and Stewart Filmscreen. The product offering will be combined with expert service from home theater consultants, in-home system designers and same-day installation.
Giant Inflatable Promotes Cytomax Sport Drink
Cytosport is using this giant cold air inflatable to promote its Cytomax Wicked Orange-flavored ready to drink 32 oz. sport drink. The 12' tall inflatable sport bottle creates band presence and awareness at events and promotions. It also acts as a focal point for larger displays in store, lending visibility for new products.
When the inflatable is used on its own for product sampling as well as part of a larger display, sales objective have been exceeded, the Company reports.
The Cytomax inflatable Sport Bottle was produced by The Inflatable Marketplace, located in El Cajon, CA;
www.inflatablemarketplace.com
Nautica Launches 'Navigate Life' Global Marketing Campaign
Nautica Enterprises is launching its new integrated global marketing platform, Navigate life, this spring. After extensive consumer research, Nautica developed the Navigate life campaign to emotionally connect consumers to their brand through a message that celebrates the challenges of balancing life with its many adventures and relationships.
Navigate life communicates the brand message through advertising, sponsorships, in-store environment and on-line at
www.navigatelife.com
"The most powerful brands stand for something greater in the consumer's mind than any individual product. They inspire and make an emotional connection. 'Navigate life' creates that important bond between our consumer and our brand," said Denise Seegal, President and CEO of Nautica Enterprises. "The goal was to communicate a single lifestyle message around our products, the retail environment and our marketing."
Created by New York-based agency Laird + Partners and shot by photographer Anders Overgaard. The Navigate life campaign takes an intimate look into the many facets of life, balancing family, friends, work and play. A first for Nautica, the Company will feature a celebrity in its campaign, Thomas Jane, selected for his classic American style.
Viper Networks Opens First Retail Store
Viper Networks has opened its first retail partner store in Sterling Heights, Michigan as the Company continues to aggressively market its VoIP (Voice over Internet Protocol) products and global network services.
"In the same way mobile phone carriers partner with a retail outlet to sell only their brand, Viper Networks has begun a program in targeted cities in the USA and eventually around the world," said Ron Weaver CEO. "The retail locations will be fully stocked with all our products and provide a professional atmosphere where consumers can try each one of our products and select a service level which fits their budget. The ability to educate the consumer in person, as well as the name recognition that Viper will receive, makes this retail launch especially exciting for us."
SKYY Spirits Launches Cinzano Nectarz Premium Liqueur Mixers
SKYY Spirits has introduced Cinzano Nectarz, a new line of super-premium, fruit flavored liqueurs imported from Italy. Specifically crafted to mix perfectly with high-end spirits, Cinzano Nectarz transform everyday cocktails into ultra premium cocktails. Each of the four new varieties is a complex blend of natural fruit flavors, real fruit juice and premium vodka; perfect for mixing flavorful cocktails. The flavor combinations include: Pomegranate Orange, Apple Pear, White Peach and Blue Raspberry.
"Cinzano Nectarz live up to the quality and sophistication of today's super premium spirits and offer a superior alternative to currently available liqueurs and mixers," said Monica Daniel, Brand Manager of Specialty Imports for SKYY Spirits.
Gaiam Introduces Scooby Doo Fitness Products For Kids
Gaiam, Inc. offers a new line of Doo Yoga kids products featuring the image of Scooby Doo on brightly-colored fitness-play kits and props. The kits include activity DVDs created with high-energy children's fitness instructors, as well as yoga mats, mat bags and Balance Balls. "Our goal with the Doo Yoga line is to make fitness and health fun for kids and easy for parents to incorporate into their daily lives," said Howard Ronder, V.P. of Marketing for Gaiam.
GE Profile French Door Bottom-Freezer Refrigerator Launched
General Electric Company is introducing the GE French Door Bottom-Freezer refrigerator offering consumers elegant yet functional refrigeration. The distinctively designed French doors require only a 33" installation opening and minimum space to open the doors, ideal for small kitchens or kitchens with center islands. The door configuration allows oversized items like deli trays and large cookware to glide easily onto the slide-out spillproof glass shelves. The new GE Profile French door bottom-refrigerators are available in stainless, white and black.
Vax Debuts Next Generation Vacuum Cleaners In U.S.
Royal Appliance Mfg. has introduced Vax bagless uprights, models X3 and X5, the first new vacuum cleaner brand to be introduced in the U.S. in almost three years. Best Buy will be the exclusive retailer and the units will appear in stores nationwide beginning September 2005. These new vacuums have been designed to take the chore out of vacuuming by combining proven cleaning effectiveness with user-focused engineering that minimizes the aggravation of stretching and bending that's associated with using other upright vacuum cleaners. Vax, headquartered in the U.K., is a well-known name in Europe and Australia with a reputation for high performance, cutting edge products that are designed for user comfort.
New Citrucel FiberShake Tastes Like Chocolate Milkshake
New Citrucel FiberShake was developed to offer a better tasting bulk fiber product in response to consumer demand for fiber therapy in a "variety they like," according to GlaxoSmithKline Consumer Healthcare, maker of Citrucel. It is described as the first and only fiber therapy that tastes like a chocolate milkshake. Made with real cocoa, it can transform in ordinary glass of milk into a surprisingly delicious way to get the fiber the body needs to maintain regularity.
"Citrucel FiberShake is definitely not your mother's fiber," said Rob Schwartz, Citrucel Brand Manager, "For consumers who are not satisfied with the texture and taste of current therapeutic fiber products, FiberShake offers an option they will look forward to taking-a rich, chocolaty shake."
Northwest Airlines Names J. Cron V.P. Passenger Mktg. & Sales
Northwest Airlines has named Jim Cron Vice President-Passenger Marketing and Sales. In addition, he has been named CEO of MLT Vacations, a wholly-owned subsidiary of Northwest. Cron will now be responsible for the Company's passenger and airline partner marketing, marketing and loyalty programs and sales organizations. At MLT, Cron will be responsible for marketing Northwest's WorldVacations products. He was previously Vice President-Domestic Pricing and Yield Management.
Select Comfort Appoints Collier Sr. V.P. & Chief Mktg. Officer
Select Comfort Corp., a leading national bed retailer and creator of the Sleep Number bed, has appointed J. Douglas Collier as Senior V.P. and Chief Marketing Officer. Collier joins Select Comfort from La-Z-Boy, where he most recently was Chief Marketing Officer and Vice President, Marketing and Furniture Galleries Development.
G.I. Joe's Promotes Two In Advtg. & Mktg.
Ron Menconi, G.I. Joe's Vice President of Marketing and Merchandising, has promoted Shannon Burley to Director of Advertising and Marketing and Reese Thedford to Promotions Manager to support the Northwest Sports and Auto Retailer as it grows and add stores. Burley will direct the Company's sales promotion, advertising, media, special promotions, events, marketing programs and store signing. Thedford will manage and coordinate all sponsorships, special promotions, store events and corporate events.
Accord Expositions Inc. offers the clicK extrusion system for trade show exhibit applications. clicK extrusions are curved to specification and cutom extrusions can also be manufactured. Order clicK bulk or pre-cut and packaged, ready to be assembled simply with a screwdriver. In all cases, clicK technical staff is available to assist or answer questions. For more information on the clicK extrusion system, contact Accord Expositions Inc., 19000 Trans-Canada, Baie d'Urfe, Quebec Canada H9X 3S4; (Tel) 514-694-5998, 800-694-4605, (Fax) 514-694-5420, (E-mail) dpare@accordex.com, (Web site)
www.accordex.com
Sparks Exhibits & Environments hired P. Martin as Creative Director.
Sparks Exhibits & Environments, a leading creative event marketing agency and creator of custom environments, has hired Paul Martin as Creative Director. Previously the Senior Creative Director at the George P. Johnson Company in Los Angeles, Martin has extensive experience in the strategy, design and implementation of domestic and international trade shows. Sparks Exhibits & Environments, headquartered in Philadelphia, PA, is a division of Marlton Technologies, Inc.
The Radiate Retail Group Names T. Dowdy President
The Radiate Group has named Tom Dowdy President of its newly created services division, The Radiate Retail Group. He will oversee the group's multi-faceted retail initiatives. Dowdy founded National In-Store (NIS) in 1994 after a successful 20-year career in consumer package goods retail merchandising, sales and marketing.
Said Dowdy, "I look forward to growing The Radiate Retail Group rapidly, utilizing National In-Store as the centerpiece of the division and the adding on other companies to complement our existing capabilities."
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