Creative World

Week of September 12, 2011

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Polar Beer Features Basewrap Pallet

Polar Beer has provided its retailers with this custom printed Basewrap for pallet displays. This Basewrap is printed on a smooth 10 pt stock to ensure there was no compromising of the image by unsightly corrugated lines. The full color Basewrap was printed inline with a uv varnish at a height of 18" with a 24" image repeat. Each roll was 50' long to ensure ease of handling in the field. The high impact graphics ensures that the consumer notices the product. This Polar Beer Basewrap was created by Proprint Services Inc., a Toronto, Ontario Canada-based p.o.p. display firm. (Web site) www.pop-online.com

Retail Merchandise On Display For Disney Pixar Cars 2 & Toy Story

Disney Pixar's Cars 2 is on track to become the largest film merchandise program in licensing industry history - eclipsing Toy Story 3's global sales last year. Disney Consumer Products (DCP) will continue to support the Cars franchise in 2012 and beyond with a wide assortment of products for kids, adults and collectors. Cars will benefit from a robust program delivering sustained reach and frequency, including: new Cars Toons short-form content that will be shown in movie theaters as a preview to animated films, featured as a bonus on Disney DVDs, offered in high rotation on Disney Channel and Disney XD as well as through other digital platforms.

To continue the momentum for Disney Pixar's Toy Story franchise, DisneyoPixar will produce on-going short-form content in support of the franchise keeping it top of mind and generating momentum for new product lines. The first Toy Story Toon, "Hawaiian Vacation," will debut in movie theaters as a preview to Cars 2 and will then be seen on Disney Channel and Disney Online, plus it will be included in the Cars 2 DVD. Disney Pixar will produce two additional Toy Story Toons in 2012 with plans for future production. (Web site) www.pixar.com

N700 Lapdesk Interactive Endcap Display Placed In Best Buy Stores

This interactive endcap display launched Logitech’s new Speaker Lapdesk N700 exclusively in Best Buy stores. Logitech wanted to create a permanent, interactive display that educates shoppers on the benefits of the New Speaker Lap-desk, while staying within the cost parameters of a semi-permanent display.

The display is engineered to present the high-end audio features of the N700 Lapdesk by incorporating a second surface printed, touch-sensitive, LED pulsating activation button. A custom control circuit allows for the audio content to be played through the actual N700 Lapdesk that is on display.

With the product featured out of box, sitting under an acrylic lapdesk, the display stops customers in their tracks and quickly communicates how the product is used. This Interactive Endcap Display was created by Darko Inc., a Twinsburg, OH-based display firm. (Web site) www.darkoinc.com

Hershey Bliss Chocolate Displays In Retailers Nationwide Honor Young Breast Cancer Survivors

The Hershey Company kicked off Breast Cancer Awareness Month recently with the fifth annual Hershey's® Tour de Pink - a four-day, 220-mile bike ride benefiting the Young Survival Coalition, dedicated to the critical issues unique to young women and breast cancer. In addition, special edition Hershey's Bliss® Chocolate featuring pink ribbon wrappers are available at mass, grocery and specialty retailers nationwide. Hershey's also is honoring young survivors by featuring five women and their survivor stories on displays at participating retailers. In honor of Breast Cancer Awareness Month, The Hershey Company will donate $300,000 to YSC, raising awareness for breast cancer and funding critical programming and education. (Web site) www.hersheyspledge.com

ChooseMyPlate Banners Displayed In Commissaries

Patrons of Defense Commissary Agency (DeCA) stores are quickly getting the message that fruits and vegetables should be half of every meal. Banners displaying the new ChooseMyPlate graphics introduced by First Lady Michelle Obama recently began appearing in U.S. military commissaries throughout the Pacific Northwest. Commissary store directors are the first to promote the updated U.S. Department of Agriculture guidelines as a tool to change eating behaviors of enlisted personnel and their families. Joint Base Lewis Commissary Store Director Janet Landon pointed to the plate icon on the banner clearly stating that fruits and vegetables should make up half the diet as key. “The new graphic simplifies everything,” said Landon.

BLOCKBUSTER Express Movie Kiosks Placed In More Than 800 Food Lion Stores

NCR Corporation has added more than 800 new BLOCKBUSTER Express kiosk locations at Food Lion grocery stores to help make every night a movie night for customers in 11 states throughout the Southeast and Mid-Atlantic.

BLOCKBUSTER Express kiosks will be located either inside or outside the stores and provides easy access to movies. With a simple swipe of their credit or debit card, customers can access the widest selection of popular movies available starting at a promotional price of only $1 per night, per rental. Customers can keep their movies as long as they want and return their selections to any BLOCKBUSTER Express kiosk.

"Shoppers will enjoy BLOCKBUSTER Express as a new, convenient version of their neighborhood video store. Our customers love the choices we are bringing them with our Hot Titles program that features the latest new release movies for rent," said Justin Hotard, vice president and general manager, NCR Entertainment. "Our core mission is like that of the traditional neighborhood video store - to provide a wide selection of new releases, classic movies and overall entertainment to consumers - a true 'movie night' experience." (Web site) www.ncr.com

3M Scotch Tape Pallet Display

This Scotch Tape Pallet Display for 3M is made of mostly corrugate, both direct and litho printed. There are also plastic pegs and metal hairpins to give product the stability needed for displaying. The entire display sits on a wood pallet on the retail floor. The objective was to incorporate multiple skus onto a single pallet display for a P.O.P. one stop shop for consumers. It also provided the ability for similar brand items to be displayed by each other so the consumer is educated on all brands available. The 3M Scotch Tape Pallet Display was designed and produced by The Strive Group. (Web site) www.strivegroup.com

Hess And Quiznos Join Forces To Toast Florida's Convenience Store Experience

Quiznos, one of the nation's premier quick service restaurant (QSR) chains and pioneer of the toasted sandwich, and Hess, the largest independent gasoline-convenience retailer on the East Coast, have partnered to open more than 50 Quiznos restaurants inside Hess locations in Florida. The partnership, the largest to date in terms of Quiznos convenience locations, is a significant milestone in the company's convenience store growth strategy and ambition to be the premier QSR partner for the convenience store channel.

"Through our convenience store growth strategy, we have successfully developed regional partnerships with leading convenience store operators, evolving our c-store platform to best meet their regional needs," said Shultz Hartgrove, senior vice president of convenience and non-traditional development for Quiznos. "This opportunity with Hess represents the culmination of that evolution as we now focus on growing the number of locations."

"The combination of Quiznos' brand recognition, unique toasted flavors and excellent operating platform gives Hess customers exactly what they are looking for," said Rick Lawlor, vice president of retail sales and marketing for Hess. While the initial growth strategy will focus on Tampa, Hess' largest market, Orlando and Miami are strong markets for both Quiznos and Hess, and executives envision a long-term partnership with significant growth potential throughout Hess' 1,350+ locations along the east coast. The Quiznos/Hess convenience locations will feature a menu specifically designed for the convenience store customer and retailer, including Quiznos signature toasty favorites and hot breakfast items prepared and packaged to eat on the go.

New Public Hydrogen Station Adds Convenience for FCX Clarity Customers

Southern California's network of hydrogen refueling stations continues to grow in Southern California with the opening today of the world's first station supplied by an existing hydrogen pipeline. The new Shell hydrogen station, which is conveniently located in Torrance, California, next to several major freeway corridors and near the Los Angeles International Airport, taps into an existing industrial hydrogen pipeline serving a nearby refinery. The station is also outfitted with multiple fuel dispensers, which allow for the simultaneous refueling of four vehicles in less than five minutes.

Au Bon Pain Launches Cafe Remodel Program As Part Of National Expansion Strategy

In conjunction with the acceleration of its national expansion strategy, Au Bon Pain, a leader in the fast casual restaurant category specializing in serving delicious foods quickly and conveniently, has launched a major cafe remodeling program that will transform all of its cafes. Under this initiative, the company has already remodeled a majority of its cafes in the greater New York City area, which is one of the company's largest markets.

The vibrant cafe remodels include a new sandwich suite and fresh tossed salad station, and layouts have been redesigned to speed service, particularly at the sandwich bar, where a more efficient ordering process utilizing iPads is being tested at several locations. The changes to the cafe have been complemented by menu enhancements, including new distinctive, delicious bakery items such as cupcakes; enhanced beverage offerings; and new soup and sandwich value combos. Au Bon Pain is planning to add more than 20 new cafes systemwide in 2011, including in new markets such as Sacramento, California and Nashville, Tennessee.

Build-A-Bear Workshop Company Introduces New Blizzard® Bears Collection

Build-A-Bear Workshop® is satisfying Guests' for fun with a new Blizzard® Bears Collection of stuffed animals through an exclusive relationship with Dairy Queen. The Cookie Dough Blizzard, Strawberry Cheesecake Blizzard, Candy Blizzard and Beary Blizzard Bears come with a scented plush DQ® Blizzard Treat cup, and will be available at Build-A-Bear Workshop stores and online at buildabear.com®. This is the first time in the company's 14-year history that Build-A-Bear Workshop has offered scented plush products. Fashions and accessories to dress the Blizzard Bears include: Dairy Queen Server Set with visor and apron, Dairy Queen Sundae Tee, Ice Cream Tutu Outfit with Bow, Ice Cream Cone Carrier and Sweet Treat Legging Outfit. Guests who purchase a Blizzard Bear will receive a real Blizzard Treat offer at their local participating Dairy Queen location. Guests can visit buildabear.com/blizzard and enter a unique Bearville.com code to download a coupon to buy one Blizzard Treat and receive a mini Blizzard Treat for free.

"Build-A-Bear Workshop stores are located in more than 300 malls where we have many Dairy Queen and DQ Orange Julius® locations, making this a great promotion for our mall locations," said Tim Hawley, vice president of marketing communications for American Dairy Queen Corporation. "At Dairy Queen, we are all about creating smiles and stories and just like our family of local restaurants, Build-A-Bear Workshop is a special place offering a magical experience."

EA SPORTS Football Club Delivers Revolutionary New Way To Connect And Compete In EA SPORTS FIFA Soccer 12

Electronic Arts has debuted a new live service called EA SPORTS™ Football Club that will bring the world's most passionate sports fans together and engage them within the massive FIFA online community. EA SPORTS Football Club-the heartbeat of FIFA Soccer 12 -connects players to the real-world game with fresh, new content all the time, enabling them to support their favorite club in new ways connected to real-world events, and connect and compete with friends, rivals and millions of other players around the world.

"The millions of fans playing FIFA online have shown us there is a constant appetite for a deep connected experience, driven by a love of the sport," said Matt Bilbey, Vice President and General Manager of Soccer for the FIFA Soccer franchise. "EA SPORTS Football Club is a new social experience that brings the world's soccer fans together, engaging and entertaining them in new ways that have never been done before in a sports game."

EA SPORTS Football Club creates a new social experience where fans can connect and compete with their friends and millions of other fans playing FIFA Soccer 12, where status, bragging rights and progression are all measured and ever-changing. For the first time ever, everything that happens within EA SPORTS FIFA Soccer 12-and against friends-is measured in a meaningful way. Gamers will relive crucial real-world soccer events through regular challenges. EA SPORTS Football Club will have a dedicated team deliver new content and challenges so that FIFA Soccer 12 will look, feel and play like the real-world season. There will be no additional charge for EA SPORTS Football Club as the service kicks off with FIFA Soccer 12 on the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC when the game.

Big Game Brands Welcomes 'Cowlicks Yogurt And Floats' To Diverse Portfolio

Big Game Brands has added Cowlicks Yogurt and Floats to its family. The self-service frozen-yogurt-and-float concept features a variety of frozen yogurt flavors, toppings and fountain sodas to offer countless customizable combinations. Cowlicks Yogurt and Floats joins a diverse portfolio of concepts, including Monkey Joe's Parties and Play, The Original Italian Pie and The Flying Biscuit.

In addition to 10 frozen yogurt flavors and 28 premium toppings, Cowlicks Yogurt and Floats allows guests to transform any cup of frozen yogurt into a float. The concept offers a bright interior, hands-on experience and a fun alternative to tradition, making it a perfect choice for the entire family.

"After launching concepts such as Moe's Southwest Grill, Monkey Joe's and Planet Smoothie, we understand what it takes to be successful in an ever-changing environment," said Daryl Dollinger, president of Big Game Brands. "Cowlicks Yogurt and Floats continues our reach into the specialty dessert market by offering quality dessert items at an affordable price, and we are enthusiastic about the potential for growth and the opportunity to take the brand to the next level."

CLIF Kid® Launches New Zbar Crispy

CLIF Kid® launched new Zbar CrispyTM, an organic rice crispy snack that is an extension of the original baked Organic Zbar line, made with 8 grams of whole grains and a sprinkling of toasted oats for a lightly textured crunch. Like the original Zbar, it has a balanced blend of carbohydrates, protein, fiber and healthy fat to help curb hunger and stabilize energy levels that keep kids feeling full longer.

"Kids' growing bodies have unique nutritional needs that differ from adults," said Tara DelloIacono-Thies, R.D. for Clif Bar & Company. "Zbar Crispy offers more calcium, iron, zinc and vitamin D than other family snack bars. These nutrients are essential for kids' growing bodies, but are often lacking in their meals and snacks." Zbar Crispy debuts in three kid-favorite flavors: Chocolate, Chocolate Chip and Peanut Butter.

American Express Launches Prepaid Card

American Express has introduced a reloadable prepaid card. With the launch of the American Express Prepaid Card, American Express will further serve new customer segments that do not rely on traditional credit cards. “We created a simple, everyday payment card to address a real pain point that consumers have with existing prepaid products in the market that are laden with fees and confusing terms including monthly and maintenance fees,” said Dan Schulman, ‘President, American Express' Enterprise Growth Group. “A best in class option from American Express will set a new standard for the $36 billion open loop U.S. prepaid industry.”

Heaven Hill Introduces HPNOTIQ Harmonie

Heaven Hill Distilleries has introduced HPNOTIQ Harmonie, a liqueur which infuses premium French Vodka, natural fruits, flowers, and Cognac. “HPNOTIQ Harmonie is the new way to enjoy virtually any girls night out,” said Justin Ames, HPNOTIQ Harmonie Brand Manager.

Henkel Successfully Introduces Purex Complete Crystals Softener

Henkel is doubling production of its new Purex® Complete Crystals Softener,™ a one-of-a-kind crystal-form fabric softener that has been an overwhelming success with consumers. In response to consumer complaints about not being able to find Purex Crystals in-stock, Henkel has also launched a mobile application that will help consumers identify stores that are currently selling the Crystal softener. The CrystalsFinder mobile app will leverage GPS technology to help consumers locate the retailer nearest them with available product to make locating and buying Purex Crystals more convenient and manageable, available at CrystalsFinder.com.

PepsiCo Tests Reduced Sugar Cola; Pepsi NEXT

PepsiCo has begun testing a new reduced-sugar cola, Pepsi NEXT. Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers real cola flavor for these consumers with 60 percent less sugar.

PetSafe Introduces New Wireless Fence System

Improving on the technology used in the original PetSafe Wireless Fence (PIF-300), PetSafe has launched the Stay + Play Wireless Fence, which provides an adjustable circular boundary up to three-fourths of an acre and includes a rechargeable receiver collar. With no wires to bury, the fence setup is quick and easy. The small, sleek Transmitter of the Stay + Play Wireless Fence can be placed discreetly within the home. It's lightweight, so owners can easily take it along on vacation, to a second home or even camping in an RV. Made for pets five pounds and up with neck sizes as small as six inches, the waterproof Receiver Collar offers five levels of static correction plus a tone-only mode. It's also slim, light and customizable. The Stay + Play Wireless Fence also comes with 50 boundary flags to help train dogs to the system in as little as two weeks.

Roku XD Player Available In Walmart Stores

Following closely on the company's announcement in March that it entered into retail, Roku, Inc., the leading Internet TV platform, has made the Roku XD player available at all Walmart stores nationwide. With an extensive library of entertainment options, Roku players are easy to use and offer exceptional value to customers who want to stream content to their TVs. With more than 250 entertainment channels, Roku customers can choose from an enormous selection of movies and TV shows from Netflix, Hulu Plus, Amazon Instant Video; live and on-demand sports from NBA Game Time, NHL GameCenter Live and Ultimate Fighting Championship; music from Pandora, MOG, Rdio, and TuneIn Radio; photo and video sharing from Flickr and Facebook; plus news and entertainment from around the world-and soon, popular games.

Tropicana Trop50® Launches New Low-Guilt Lemonade And Raspberry Lemonade

Just in time for summer, Tropicana Trop50 introduces Lemonade and Raspberry Lemonade. These new varieties deliver the refreshment of lemonade with 50 percent less sugar and calories, and no artificial sweeteners. Each 8-ounce glass squeezes in a full day's supply of vitamin C and is a good source of antioxidant vitamin E. The great taste of Trop50 is thanks to a breakthrough use of a zero-calorie, all-natural, stevia-based sweetener known as PureVia™, which enhances the sweetness of real fruit juice, naturally.

Simply Naked Unoaked Wines Introduced

Constellation Wines U.S. has introduced Simply Naked, the nation's first complete lineup of unoaked wines. Simply Naked's portfolio is unique due to 100 percent stainless steel aging, which allows the true varietal character to be fully expressed without the influence of oak barrels. The Simply Naked inaugural collection includes the 2010 vintages of Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon, available nationwide starting June 2011. The launch of Simply Naked follows a growing consumer trend that names "simplicity" as the latest driving force in new product development, according to company research. The unoaked wine lineup offers the perfect complement to this lighter style of food and eating.

"When we asked consumers what attracted them to Simply Naked wines, 52 percent attributed 'simplicity' as their main motivation to try the wine and nearly half named unoaked style as the reason they would purchase it," said Nicole Glenn, Director of Marketing for Simply Naked Wines. "It does take confidence to go unoaked. We feel great about showcasing the true grape varieties and believe Simply Naked is the answer for wine drinkers seeking white and red wines that can be enjoyed on everyday occasions with any food pairing."

New Capital Soleil Sunscreens From Vichy Laboratoires Provide Cellular Protection From UVA/UVB Rays

Vichy Laboratoires introduces Capital Soleil, a new full range of oil-free, allergy-tested sun care products that feature an advanced UV filtering system to provide broad-spectrum protection against UVB (mainly responsible for burning) and UVA (mainly responsible for aging) rays as well as a potent antioxidant combination of White Grape Polyphenols and Vitamin E to help provide cellular protection and neutralize almost all types of skin-aging free radicals. Vichy Capital Soleil sunscreen products include Capital Soleil SPF 50 Ultra Light Sunscreen Fluid and Capital Soleil Soft Sheer Sunscreen Lotion SPF 60, and are available at CVS/Pharmacy, Duane Reade and Walgreens.

Very Cherre™ Brings Health Properties Of Tart Cherry Juice To Mainstream

Old Orchard Brands brings the power of tart cherry to everyday living with a new line of premium juice made from pure tart cherry juice, called Very Cherre™. The 100% juice comes in multi-serve 64-ounce bottles and is available at select grocery and supermarket stores now with national distribution expected mid-summer. The Very Cherre product line is made up of four juices-pure 100% Tart Cherry and three tart cherry blends, including Tart Cherry/Blueberry, Tart Cherry/Cranberry and Tart Cherry/Pomegranate. The all-natural profile of the Very Cherre line should make it appealing to purists who drink tart cherry juice for health reasons as well as everyday consumers seeking "better-for-you" food choices.

Nickelodeon To Launch Team Umizoomi Preschool Math Kits Exclusively At Toys"R"Us Stores

Nickelodeon has launched the Team Umizoomi product line, the first preschool series to focus entirely on math, with new Team Umizoomi Preschool Math Kits. Offered exclusively at Toys"R"Us stores nationwide beginning in July, the kits provide a hands-on, interactive way for preschoolers to experience math with their parents and incorporate math into everyday life. Nickelodeon worked with a team of educational consultants to develop the Team Umizoomi Preschool Math Kits, which cover the nine areas of math preschoolers need to know before starting kindergarten: numbers, counting, patterns, shapes, measuring, positioning, sorting, classification and reasoning. The Kits reinforce the idea that math is all around us and are based on three popular Team Umizoomi episodes - "Playground Heroes," "Carnival," and "Aquarium Fix-It."

"Team Umizoomi has become a big hit with preschoolers who enjoy learning about math through the superhero characters and the entertaining storylines," said Leigh Anne Brodsky, President, Nickelodeon Consumer Products. "Like the series, the Team Umizoomi Preschool Math Kits provide interactive entertainment and show kids how to solve real-life problems using math skills."

Moe's Southwest Grill Expands Reach Through New Retail Food Line

Moe's Southwest Grill and BJ's Wholesale Club have partnered to create a line of retail dips, veggies, appetizers, soups, salsas and salad dressings that will bring the Moe's experience to consumers in a whole new way. The partnership is Moe's first foray into licensing and the products are now available for purchase at all 190 BJ's Wholesale Clubs. The partnership extends the Moe's brand into a new channel of distribution and gives Moe's fans the opportunity to 'Feed the MOEment' and experience Moe's products in the comfort of their own homes.

"This is a really exciting extension of the Moe's brand and we anticipate it will propel our brand awareness in the future," said Paul Damico, President of Moe's Southwest Grill. "We're certain that the collaboration with BJ's Wholesale Club and our licensing partners will lend our customers the same great tastes they've come to expect in our restaurants."

Marley's Mellow Mood Teams With Rexam For New Line Of Relaxation Beverages

Marley's Mellow Mood is a new line of 100 percent natural teas and sodas designed to reduce stress and relieve tension. Created in partnership with the family of Bob Marley, Marley's Mellow Mood is available in two varieties: lightly carbonated sodas which are packaged in 12 oz. Rexam SLEEK® cans, and ready-to-drink teas. Both are formulated with an exotic blend of calming and stress-reducing ingredients including chamomile, valerian root, passionflower, melatonin, rose hips and lemon balm. Marley's Mellow Mood is expanding and is now available in supermarkets, convenience stores, natural food stores and other retail locations in more than 60 markets in the U.S. "We are excited that Marley's Mellow Mood is being so widely accepted by consumers who want a refreshing and satisfying experience that calms their soul and eases their mind," said Paul Fuegner, chief marketing officer, ViVa Beverages.

Lifetime Tru-Motion™ Cane Available

Manufactured by Lifetime Products, the Tru-Motion™ Cane is a revolutionary design unlike any other canes on the market. Its curved foot provides unmatched safety and stability through consistent surface contact with the ground to ensure a solid, stable foundation regardless of the length of stride or the angle the cane is held - even on difficult to maneuver steps and hills. The innovative style of the cane facilitates a natural, full-range cadence that gives reliable feedback to increase mobility and confidence in walking. In addition, the Lifetime Tru-Motion™ Cane is uniquely engineered to promote correct posture. By utilizing a full-range walking pattern with the cane, a user expends less energy and maintains a healthy, upright gait. It easily adjusts to different height settings from 31" to 40" and can rotate to both left- and right-handed positions to accommodate all users.

Fiber One® 90-Calorie Brownies Introduced

General Mills offers a new, tasty, wholesome option to traditional brownies with Fiber One® 90-Calorie Brownies - the first baked good offering in the popular line of Fiber One® products. Moist and chewy, each brownie contains 5 grams of fiber, which is 20 percent of the Daily Value of fiber. The brownies are available in Chocolate Fudge and Chocolate Peanut Butter varieties. At 90 calories each, Fiber One brownies are great tasting, sweet treats that you can feel good about eating.

"Fiber helps curb your hunger and helps you feel full. That may help you stick to your weight loss plan. New Fiber One 90-Calorie Brownies are great tasting and surprisingly moist- the perfect solution to satisfy chocolate cravings," said Kerry Delaney, Associate Marketing Manager for General Mills.

Spring44 Launches Its American-Made Ultra Premium Vodka, Honey Vodka And Gin

Spring44 has launched its ultra premium Spring44 Vodka, Spring44 Honey Vodka and Spring44 Gin. The introduction marks a new benchmark for American spirits, offering an upscale, sophisticated and socially responsible brand to a marketplace that has traditionally been dominated by imports. Spring44 Vodka, Honey Vodka and Gin are produced with Colorado Rocky Mountain artesian water from a source at 9,044 feet. Empirically tested as some of the finest water on earth, the spring that provides the company and its products with its name, allows Spring44 to maintain the highest level of quality. Spring44 Spirits are 5x distilled exclusively with Spring44 water from a unique American grown multi-grain blend of wheat, corn and rye. Spring44 uses a virgin coconut husk carbon filtration system. This natural filter helps ensure the smoothest and purest product possible.

"We wanted to bring a superior and distinctive American-made product to the consumer that delivers a great taste, an ultra smooth finish, and that is socially responsible," said Spring44 Chief Marketing Officer, Russ Wall.

Soundcast Introduces First Multi-Room Wireless Speaker System

Soundcast Systems, developer of high performance wireless audio systems and products, has introduced its new OutCast 3.4 multi-room, multi-source wireless speaker system with subwoofer just in time for summertime home and outdoor entertaining. OutCast 3.4's technology lets the user easily access and enjoy up to 3-sources of their favorite music in up to 4 separate areas of their home or business. The OutCast 3.4 has a powerful wireless broadcast range of up to 300-feet. Clear, precise transmissions easily travel through walls, doors, floors, ceilings and roofs for enjoying rich, multi-directional, uninterrupted sound anywhere and anytime.

VUDU Launches First-Ever Digital Movie Card At Nationwide Walmart Stores

VUDU, a leading subscription-free, video-on-demand movie service and wholly-owned subsidiary of Walmart stores, has launched an exclusive digital movie card with Sony Pictures Home Entertainment's BATTLE: LOS ANGELES, available in standard definition and sold in the entertainment area at Walmart stores. Customers simply purchase the card and then use the provided code to access BATTLE: LOS ANGELES directly from the browser on their computers or from one of more than 300 VUDU-enabled CE devices, including HDTVs, Blu-ray Disc players and the PlayStation®3.

"Digital movie cards allow us to take digital transactions into high-traffic, brick and mortar retail environments like Walmart, and provide a bridge from the DVD aisle into the digital age," said John Calkins, EVP, global digital and commercial innovation, Sony Pictures Home Entertainment. "Our goal is not only to educate off-line consumers about the digital films and services available to them, but also to increase the convenience of buying and gifting digital content."

Panama Jack Launches New Home Collection With Rooms To Go

Panama Jack, the company whose suncare products, beach apparel and accessories helped define beach living for generations of consumers, is expanding into the home furnishings market. The company unveiled its new Panama Jack Home Collection, introducing two furniture collections that allow people to live the Panama Jack lifestyle at home. The first collection-Old Havana-has debuted in Rooms To Go showrooms throughout the southeast United States and in Puerto Rico. The second collection-Eco Jack-also rolls out this summer. Both collections are being offered at Rooms To Go at affordable prices, perfect for today's younger consumer. "We are very excited about launching Panama Jack's new Home Collection with industry leader Rooms To Go," said Kim Manna, president of Panama Jack. "For years, we have been helping people live the Panama Jack lifestyle. Now they can enjoy Panama Jack's trademark style of fun, adventure and escape in their homes."

Moszkito® Expands Its ARCHY® Footbed Collection To Include Orthotics For High Heels, Boots And Loafers

Moszkito®, the name in "Healthy Flip-Flops," is expanding its collection of over-the-counter insoles to now include the ARCHY® ORTHOTICS for WOMEN & MEN. The ARCHY® orthotic will fit into high heels, boots and loafers. In black and tan Prima Leather, they are lightweight, supportive, and comfortable. Available in 73 sizes, Moszkito's unique fit system allows approximately 80% of over-the-counter customers to get a custom fit. Addressing shoe size, heel width, and arch height, the easy-to-fit footbeds come in both a FLEX and RIGID model and offer a great alternative to expensive custom orthotics. With the addition of the ARCHY® ORTHOTICS, Moszkito now offers a prefabricated insole for all types of footwear.

Joel Bulger Named Church's Chicken SVP, Brand Marketing

Church's Chicken has named Joel Bulger Senior Vice President of Brand Marketing for the quick service restaurant chain. Bulger's responsibilities will include brand positioning and management, advertising and promotions. Bulger joins Church's from Focus Brands where he was vice president of brand marketing for Moe's Southwest Grill. Prior to Focus Brands, Bulger held marketing positions at Darden Restaurants, Wendy's and Coca-Cola.

Talbots Names Lesli Gilbert SVP Of Stores

The Talbots, Inc. has named Lesli Gilbert Senior Vice President of Stores. Gilbert will be responsible for overseeing all aspects of Talbots core retail operations in the U.S. and Canada, as well as supporting the implementation of the Company's store reimage and rationalization programs. Gilbert brings more than 20 years of retail industry experience to Talbots and joins Talbots from T-Mobile, USA.

DSA/Phototech Offers Digital Kiosk

DSA/Phototech offers this digital kiosk which has a 47" LCD screen and includes a built in AMD dual core PC. Content can be via wifi, usb cable, flash card, or Tl connection. A touch screen is available as an option. DSA Phototech provides a one-stop shop for digital visual merchandising needs. For more information, contact DSA/Phototech, l696l Central Avenue, Carson, California 9l76l; (Tel) 877-305-4911; (Web site) www.lightboxes.com

Flair Display Introduces Stock 50ml Gravity Feed Bottle Display

Flair Display has introduced this stock 50ml Gravity Feed bottle display, a new concept for the beverage industry. The display holds 25 pieces and can be branded with logos for any customer. The display may be injection molded in any color. For more information, contact Flair Display, 3920 Merritt Ave., Bronx, NY l0466; (Tel) 718-324-9330; (Web site) www.flairdisplay.com

MasonWays Indestructible Plastics Offers 5 Bottle Rack

MasonWays Indestructible Plastics, produces this 5 bottle rack, which highlights promotions or builds brand recognition. It can be displayed on a counter top, in-line shelving or front case floor. The Unit is available in various colors with optional graphics, signage and a pedestal. For more information, contact MasonWays, 580 Village Blvd. #330, West Palm Beach, FL 33409; (Tel) 800-837-2881, (Web site) www.masonways.com

Merchandising Systems Offers 5-Case Wine Tower

This 5-Case Wine Tower is great for bringing out for peak selling times in or outside of the wine department. Many optional add-on features for cross merchandising (flowers, wine accessories, greeting cards, etc) are available. Modest height addresses most retail store sight line restrictions. The ZZWT1 5-Case Wine Tower measures H 50" | W 15 1/2" | D 20," H 67" w/Header. For more information, contact Merchandising Systems, Inc., 2951 Whipple Rd., Union City, CA 94587; (Tel) 510.477.9100, (E-mail) info@wireline.net or visit; Web site) www.wireline.net

Progressive Edge Introduces Click Frame With Motion Technology

Progressive Edge, Ormond Beach, FL, has introduced Click Frame with Motion Technology. The Mirell Interchange Click Frame can keep the sign very bright or be programmed to a “slow fade in and out” to grab attention. The aluminum frame snaps open for easy graphic changes. The high quality LED panel can be created in any size. A company logo can be branded onto the frame. For more information contact Progressive Edge, (Tel) 386-677-2221; (Web site) www.naturesflashlite.com

Soft Signs Inc Introduces Cling Media

Soft Signs Inc. has introduced “Cling Media,” the latest innovation in Electroluminescent panel applications. A Peel-and-Stick adhesive front allows the panels to be easily attached to inside window surfaces. Highly visible preprogrammed lighting sequences assure eye-line domination and consumer engagement. The cost effective units allow marketers to create their own media. For more information, contact Soft Signs Inc., 15352 Hurontario St., Caledon On. L7C 2C3, Canada; (Tel) 800-2l8-5ll9, (Web site) www.softsigns.com

Schult Infinity Introduces Newest 3-D Signage

Schult Infinity 3-D Signage turns logos and brands into dramatic 3-D sign and display presentations (without glasses). It is available in multiple sign formats and sizes; from sleek countertop signs to extra-large "bus stop" size displays. Schult Signs, Menus and Displays, an industry leader for over 30 years, specializes in energy-saving LED signage, decorative digital enclosures and menu displays. To learn more about Infinity 3-D Signage, contact Schult, 900 NW Hunter Drive, Blue Springs, MO 84015; (Web site) www.schult.com

Carmanah Signs Offers EvenLit™ LED Light Panel Solutions

Carmanah Signs offers EvenLit™ LED Light Panel Solutions, which now include two models providing brilliant and consistent illumination. The Premiere model provides superior brightness with energy-efficient LEDs and a robust snap-frame for quick image changes. The Profile model provides similar features with an ultra-slim profile of less than ½" in depth. Carmanah Signs designs and manufactures both models in several stocked sizes and also manufactures custom sized panels up to 48" x 96". For more information, contact Carmanah Signs, #5, 6025-12 St. SE, Calgary, AB T2H 2K1; (Web site) www.carmanahsigns.com

Red Mango Introduces Spoonable Smoothies Nationwide

Red Mango has expanded its menu with the introduction of its new Spoonable Smoothies, wholesome anytime meals that can be eaten with a spoon. By adding these new healthy meal alternatives, Red Mango is giving calorie-conscious customers even more quick and portable dining options that are both delicious and nutritious. Available nationwide, Red Mango's Spoonable Smoothies are offered in three flavors: Spoonable Strawberry Banana, Spoonable Mango Banana and Spoonable Mango Pineapple.

Coca-Cola Invites Hispanic Soccer Fans In The U.S. To Celebrate Their Teams At Plaza Coca-Cola

During the 2011 CONCACAF Gold Cup, Plaza Coca-Cola will be featured as an onsite interactive zone where fans can gather to celebrate and cheer on their favorite teams. Soccer fans all over the world are known for gathering at iconic places to cheer for their nation's team. During selected games of the tournament's fan fest, Plaza Coca-Cola will be one of these places, displaying a large Coca-Cola bottle for fans to gather around to celebrate their teams.

All events at the Plaza are free to the public and will feature a variety of activities for youth and adults alike, including: "Coca-Cola Happiness Dome" - fans have the chance to perform their own cheer/chant for their favorite team as they prepare to enter the stadium. "Coke Zero Impressive Moments" - fans can take an audio-visual tour of the Gold Cup's most impressive moments. Powerade Challenge - fans are challenged to complete three physical obstacles, enabling a jolt of energy before participating in the main celebration.

To further the celebration, Coca-Cola will debut two new cutting-edge technologies. The Coca-Cola Gigapixel Fan Cam will take a 360-degree snapshot of the stadium at selected games and generate the images online. Spectators can view the image of the game they attend on locate and tag themselves in the crowd. In addition to the Fan Cam, the brand will unveil the innovative sound platform Golfonía, which allows fans to go online and customize, create and share a song using the sounds of the game. An adaptation of this technology will be featured at Plaza Coca-Cola.

"Our 2011 soccer program is loaded with new innovations and festive activities that will connect Coca-Cola and Hispanic consumers in bold, interactive ways," said Miguel Nigrinis, Coca-Cola Sr. Brand Manager, Hispanic Marketing, Coca-Cola North America. "We're building excitement and anticipation for soccer so fans can get closer to the sport they love and toast their favorite team with an ice-cold Coke in hand." (Web site) www.MCR

Paul Frank's Academy Of Awesome Tour Hits The Road Bringing Music, Art, Fashion & Fun

Saban Brands has launched the Paul Frank "Academy of Awesome Mobile Tour 2011," a national tour with over 50 stops, featuring a newly designed Winnebago, where fans of all ages will have a chance to engage in interactive experiences that bring the fun and joy of Paul Frank to life. The mobile tour will include performances from local bands, interactive contests, field trip stops to American landmarks, as well as fun detours to this summer's hottest entertainment venues, music festivals, beaches and parks across the nation.

The Academy of Awesome Tour activities will include a retrospective exhibit displaying limited edition co-branded products dating back over a decade. The Winnebago will feature a product showroom and lounge showcasing Paul Frank's latest collection. The newly equipped Winnebago also features interactive stations for social media and music all driven by custom designed furniture incorporating the iPad.

"Drawing on a long history of more than 15 years of inspiration, the tour will mix pop culture fun with creative contests and entertainment, aimed to engage our wide reaching demo of children and adults," said Elie Dekel, President of Saban Brands. "The goal of the mobile tour is to use an interactive entertainment approach that will build, enhance and extend the awareness of the brand's diverse line of product offerings throughout the United States."

Sabra Launches Nationwide Taste Adventure Tour

Sabra® Dipping Company, the country's leading hummus manufacturer, has hit the road with an experiential tour designed to showcase new product lines being introduced during. “Whether through social media, in store or on the road with the tour, we genuinely love interacting with our fans and introducing Sabra's tastes of the world to people who are unfamiliar with hummus or other fresh dips," said Mina Penna, Senior Brand Manager for Sabra.

"What began as a one-market tasting experience several years ago has grown into a nation-wide adventure! We love sharing the delicious flavors of Sabra and welcoming new Sabra enthusiasts." The Sabra Taste Adventure trucks are distributing 2oz cups of Sabra hummus alongside an array of fresh topping choices including Roasted Garlic, Sun Dried Tomato, Roasted Red Pepper and Roasted Pine Nuts. (Web site) www.sabra.com

New Concepts In Marketing Appoints Naomi Brezi Director Of Business Development

New Concepts in Marketing (NCiM), a leading provider of brand awareness through targeted in-store, near-store and away from store demonstration, sampling and event marketing, has appointed Naomi Brezi As Director of Business Development. She will be spearheading NCiM's national strategy with Consumer Package Goods clients. Before working with NCiM, Brezi held several positions within the performance marketing industry. (Web site) www.ncim.com

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