Creative World

Week of September 13, 2010

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U.S. Display Group Creates MicroFiber Car Floor Stand

The MicroFiber Car Floorstand was developed for Old World Industries to hold multiple skus that could be shipped fully packed directly to Pep Boys across the Country. Old World Industries and U.S. Display Group worked together and created an innovative and eye-catching display while keeping the program cost effective. U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388; for more information visit us at, (Web site) www.usdisplaygroup.com

7-Eleven Displays Zynga Game Cards

7-Eleven is partnering with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience retailer's products, including signature Slurpee® and Big Gulp® drinks in nearly 7,000 stores across the United States and Canada. The campaign will allow consumers to redeem exclusive virtual items within Zynga games.

“7-Eleven’s partnership with Zynga has launched one of the most unique campaigns in our history,” said Rita Bargerhuff, 7-Eleven Chief Marketing Officer. “It gives millions of loyal fans, who regularly play Zynga games, access to incentives on more than 30 products in our stores. The Zynga universe of gamers is vast, and we knew we had to come up with a promotion fit for this demographic. Attracting millions of consumers to 7-Eleven stores with exclusive items for Zynga games creates an additional opportunity for them to try our products.”

Constellation Wines Displays blufeld Riesling

Constellation Wines U.S. has introduced blufeld, a medium dry Riesling from the Mosel Valley-Germany's most prestigious wine region. blufeld continues Constellation’s commitment to offer high-quality wine at an attractive price ($10.99).

Rebecca Stead, Marketing Manager for blufeld, said, “We saw the rising consumer demand for quality German Riesling from a known region and made the decision to create a truly phenomenal wine at an approachable price.”

In the highly competitive super-premium category, the imported Riesling segment grew by 9.1% in dollar sales in the past year. By comparison, Pinot Grigio grew by 2.8% and Chardonnay grew by 2.7%. blufeld’s tall blue bottle evokes the blue slate of the Mosel. blufeld’s distinctive p.o.p. displays have a contemporary design that attracts attention.

Kardashian Sisters Display Self-Tanning Gel At Sephora

Perfectly pigmented and flawlessly tanned, Kim Kardashian, Kourtney Kardashian and Khloé Kardashian Odom have unveiled their signature self-tanning gel, Kardashian™ Glamour Tan, the first release from their upcoming Kardashian™ Beauty line. Glamour Tan by Kardashian Beauty is available now on point-of-purchase displays exclusively at Sephora stores nationwide.

Kardashian™ Glamour Tan is an easily applied, clear, moisturizing self-tanning gel. Designed to produce the appearance of a golden sun-kissed tan within 24 hours of application, the non-streaking, non-staining formula is packed with protective antioxidants, and vitamins C, E & D to keep skin healthy and moisturized. Glamour Tan is the only self-tanner available containing Imudulin, a key ingredient responsible for stimulating vitamin D synthesis which can aid in lessening the look of lines and wrinkles.

"We are thrilled to introduce Kardashian™ Glamour Tan from Kardashian™ Beauty just in time for summer," said Liliana Brotea, Director of Product Development for Windmill Health Products . "Working with the Kardashians has been a collaborative effort to create the best products in the market, with Glamour Tan being a prime example of the quality the Kardashian Beauty line commands."

Toys ‘R’ Us Stores Bring ‘Toy Story 3’ To Life

Toys “R” Us has created the ultimate “Toy Story 3” destination in all of its 1,300 toy stores around the world. Kids can “Live the Adventure” when they visit dedicated "Toy Story 3" boutiques, filled with the largest assortment of “Toy Story”-inspired toys, including action figures, construction sets, role play accessories, musical instruments and electronic devices.

“For nearly 15 years, kids and kids at heart have imagined that the toys they find in Toys “R” Us stores can come alive and have their own adventures thanks to the magical storytelling of the Toy Story films,” said Karen Dodge, Sr. VP, Chief Merchandising Officer, Toys “R”Us, Inc. “The powerful connection to toys evoked by the films match our brand perfectly, and to bring this playtime experience to a new generation of kids, Toys “R” Us stores are now showcasing a broad assortment of “Toy Story 3” merchandise, including dozens of items that can only be found in our stores.”

Twang Beer Salt Develops New Hanging Display

Twang Partners LTD, San Antonio, TX, is using this one-piece merchandiser to merchandise its Twang Beer Salt. The display strip attaches to the door of the beer cooler, so it's directly in the consumer's line of site. The display strips are shaped like a beer bottle and die cut with 12 individual tabs, which securely hold the 1.4-ounce longneck shakers in plain sight, like ornaments on a Christmas tree. Each tab is perforated to make for easy dispensing and refilling. Composed of 30-mil white high-density polyethylene (HDPE), the display is screen-printed using four-color process plus black with a 65-line screen and requires no special finishing other than die cutting. Because it’s made of HDPE, the display has the added benefit of being fully recyclable. The display was created by WS Packaging at its facility in Algoma, WI.

N3L Optics Launches New Sport Sunglass Stores

Sport specialty sunglass retailer, N3L Optics, has opened two new interactive retail locations in Chandler, AZ and Broomfield, CO. The innovative new store design features an open flow format and experiential retail technology.

“Arizona and Colorado residents can get ready to experience a unique and personal high-tech shopping experience that will meet the needs of any sports enthusiast,” said Kendra Reichenau, Sr. VP, N3L Optics.

These new N3L Optics stores help consumers try before they buy using revolutionary equipment that simulates real life conditions, including: the Explorer Chamber, an Environmental simulator testing wind, light and UV reaction; the Newton Immersive Touch Display for comparing and selecting products by sport; and the Smart Mirror, a Motion sensor mirror that snaps pictures to share with friends.

Envision Solar Launches Solar Grove® And CleanCharge™ Initiative For Quick Service Restaurants

Envision Solar International, a leading solar planner, architect and inventor designing and deploying clean energy systems globally, has launched its Quick Service Restaurant (QSRs) initiative featuring Solar Groves® solar parking arrays and CleanCharge™ solar charging stations for parking lots. CleanCharge is the first initiative to bring shade, clean solar energy and electric vehicle charging stations to QSR parking lots. The Envision Solar CleanCharge vehicle charging system provides restaurants with a Solar Grove, - an array of Solar Trees® - equipped with an electric vehicle and hybrid electric vehicle charging station. The Solar Trees provide shade for diners' vehicles, while simultaneously allowing the restaurant to offset some of its energy usage through the grid-connected solar system. The CleanCharge solar-to-electric vehicle charging station also allows customers to recharge plug-in electric and hybrid vehicles while they dine. Envision Solar has developed alliances with partners who provide key products and services to assure best-in-class Solar Groves® at each restaurant location. Photovoltaic manufacturer Astronergy, a division of Chint Group, Noveda Technologies and ChargePoint® Networked Charging Station manufacturer Coulomb Technologies have joined Envision as primary alliance partners in its QSR initiative.

Hanes Provides 'Comfort Upgrades' To All JetBlue Customers On Overnight Flights With Complimentary Hanes Lay Flat Collar Undershirts; New Hanes Airplane-Themed Ads To Be Screened On JetBlue's PlusTV Network

Hanes has formed a new partnership with JetBlue Airways to provide a "comfort upgrade" to all customers on overnight JetBlue flights in June by giving them a complimentary Hanes Lay Flat Collar Undershirt. Hanes will also screen new airplane-themed ads on channel 41, JetBlue's PlusTV network, airing on all U.S. domestic flights during June. Hanes will award each eastbound coast-to-coast customer on JetBlue overnight "Shut-Eye" flights with a complimentary Hanes Lay Flat Collar Undershirt. The T-shirt will be an extra component of JetBlue's complimentary Shut-Eye Service that features a Snooze Kit with earplugs, eyeshades, and "good morning" hot towel service. "Hanes has always been committed to providing superior comfort, which is why we are constantly creating new innovations that make people look and feel better," said Sidney Falken, senior vice president, Hanes brand. "We are very excited about our new humorous airplane-themed ads, which communicate the benefits of our Hanes Lay Flat Collar Undershirts. Partnering with JetBlue Airways to display the ads and sample product seemed like a fun and relatable way to bring the marketing campaign to life."

Artfully Crafted Blue Moon Cans Join Bottles, Draft In Blue Moon Belgian White Lineup

Blue Moon Belgian White has introduced its unique, artfully crafted flavor to the beer world in 1995. The brand's artistic approach to brewing continues 15 years later, as Blue Moon Belgian White is available for the first time in a 12-ounce can. The Blue Moon Belgian White Brewmaster's Can offers beer fans added convenience, while delivering the same great-tasting, unfiltered wheat ale.

"We've heard directly from Blue Moon fans that they want to bring along their favorite craft beer for a variety of outdoor activities, like picnics, concerts, golfing, festivals and cookouts," said Blue Moon Brand Manager Amy Breeze. "The Brewmaster's Can package is more welcome in places like parks and beaches, where bottles and glassware aren't always allowed."

Cutter® Backyard™ Bug Control Products Help Create A 'Bite-Free Zone' In The Backyard

Now, homeowners can protect their entire backyard and all of the guests in it with a product designed to eliminate biting bugs for up to two months called Cutter® Backyard™ Bug Control Spray Concentrate, which protects backyards and other outdoor areas for up to 5,000 square feet. Simply spray the water-based formula on your lawn, shrubs and other outdoor surfaces to control mosquitoes and other nuisance pests for up to two whole months. Cutter Backyard Bug Control Spray Concentrate kills a variety of bugs on contact, including mosquitoes, ants, beetles, fleas, deer ticks, whiteflies and a variety of other pests, both above and below ground.

"We know people want to enjoy their time outside, not have to worry about mosquitoes and other biting bugs. That's why Cutter Backyard Bug Control Spray Concentrate is the foundation for creating a Bite-Free Zone™ in your backyard. It's designed to eliminate biting insects throughout outdoor spaces for up to eight weeks, so your friends, family and pets can enjoy their favorite outdoor activities bite-free all summer long," said Chris Evans, brand manager, Cutter Insect Repellents.

Natural 90-Calorie Healthy Energy® Drinks Unveiled For Health Conscious Consumers

The FRS Company, a developer and distributor of FRS® Healthy Energy® products, has unveiled two new natural drinks that are sweetened with stevia, an all-natural sweetener. Like the entire FRS product line, the stevia-based offerings are rich in B vitamins and vitamin C and contain the powerful natural antioxidant quercetin. The new products are available in ready-to-drink cans in two new flavors, Apricot Nectarine and Orange. These drinks are already in select nutrition and vitamin stores and will roll out nationally in late May and June. By blending zero-calorie stevia with organic sugar, FRS has improved its original 150-calorie formula by reducing sugar content by 44 percent and calories by 40 percent.

Hennessy Introduces Hennessy Black Nationwide

Hennessy, the number one selling cognac in the world, is offering Hennessy Black nationwide, marking the company's first major product introduction in the United States in nearly 50 years. Hennessy Black will differ from the brand's existing line as a highly versatile, "done different" cognac, transitioning from being enjoyed as a sipping drink alone to being the main ingredient in a variety of mixed drinks, similar to tequila and vodka. Hennessy Black was introduced in 2009 in select cities, but beginning this month, will be available nationwide. To support the release of Hennessy Black, the brand will aim to reach young, hip consumers through dance and music in high-energy settings across the country.

"Hennessy Black has been artfully blended to create a spirit that fits into the world of social and high-energy drinking occasions, while still remaining true to the quality and trust of the Hennessy brand heritage," said Mark Cornell, CEO Moet Hennessy USA. "It's a perfect choice for the young, trendsetting consumer."

Hero-WhiteWave's Fruit2day Innovates Chilled Fruit Category

Hero-WhiteWave recently introduced Fruit2day, an on-the-go chilled fruit snack product that offers consumers a surprising and convenient way to enjoy the goodness of fruit. This spring, Pomegranate Blueberry was added to the portfolio while a new seasonal flavor is expected to hit later this year. With no added sugar, natural juices and two full servings of fruit, Fruit2day has captured the imaginations of health-conscious consumers who are actively looking to get more fruit in their diets. Fruit2day comes in five flavor combinations: Cherry Grape, Mango Peach, Pineapple Banana, Strawberry Orange and Pomegranate Blueberry.

Philips Offers New Portfolio Of LED Consumer Fixtures

Expanding on its global leadership and heritage in innovative consumer lighting products, Philips is unveiling an extensive new range of designer fixtures for the North American consumer market, which includes more than 800 new products and represents one of the broadest assortments of consumer lighting solutions on the market. Using LED (Light Emitting Diode) technology, Philips has created unique products such as LivingColors and the Ledino range, the first all-LED line of consumer fixtures. Known for its clean, European-influenced style, the sleek new Ledino range uses LED to break from the convention of traditional light sources, appealing to consumers looking for a more minimalist, yet elegant contemporary look. The line also includes LivingColors, which uses LED technology to deliver 16 million colors of ambient light, creating a unique atmosphere for every occasion.

M&M's Pretzel Introduced

Mar's has introduced M&M'S® Pretzel Chocolate Candies, which are not only salty and sweet, but they also contain 30 percent less fat - on average - than other leading chocolate snacks, providing a sensible bite-sized treat for any party. Pretzel is the newest taste to go inside M&M'S Candies. Chocolate and pretzel lovers alike can find M&M'S® Pretzel Chocolate Candies nationwide in food, mass, convenience and drug stores.

Honeywell Offers Consumers Latest Security Technology Using Mobile Devices

Honeywell, one of the world's longest-running providers of security technology, is helping consumers give their home and business security systems modern-day makeovers using some of today's most popular mobile devices. The company's Total Connect communications service - which consumers use to remotely control their security systems from Web-enabled devices such as laptop PCs and smart phones - now provides streaming video services that allow consumers to view live video of their homes and businesses. The system notifies customers via email of security incidents such as attempted break-ins, and non-emergency events such as a child returning home from school. Consumers can then access the video from a laptop or handheld mobile device. Total Connect technology is professionally installed by security dealers across the United States and Canada.

Middle Sister Wines Welcomes Two New Sisters To The Family

Canopy Management, a wine creation, sales and marketing company based in Napa Valley, California, has introduced two new varietals to the Middle Sister family of wines portfolio as well as the "Help a Sister Out" campaign, which pledges one dollar per case of Middle Sister wine to Dress For Success, a national organization empowering underprivileged women to achieve financial independence through professional development.

"We're thrilled to launch our new wines with the announcement of the 'Help a Sister Out,' campaign," said Canopy Management founder and Chief Marketing Officer Terry Wheatley. "As a wine company with female ownership and partners, we believe it is important to give back to other women."

Noxzema Introduces NEW Clean Blemish Control Collection

The iconic Noxzema® brand is back - with new products, updated packaging and the same trusted formulations. To celebrate its return, Noxzema introduces NEW Clean Blemish Control formulations - specifically designed for adult skin to help prevent breakouts and blemishes - and a fresh partner to the brand, Consulting Dermatologist Dr. Hilary Reich. With a significant number of women reporting concerns of acne in their lives, the NEW Noxzema Clean Blemish Control collection - which features a Foaming Wash and Daily Scrub - meets women's needs because it's powerful on problem areas but gentle enough for every day use. In addition to these new offerings, the updated Noxzema line up also offers Original Deep Clean products, including the "original blue jar" that reaches deep down to the pores with a refreshing tingle, and the Triple Clean collection, which helps free skin of acne blemishes, providing purified pores and a clear complexion.

"We're thrilled that Noxzema will further strengthen the Alberto Culver skincare portfolio. With this re-launch, we're bringing an iconic name, with years of history, to modern women, offering them the daily promise of a clean and fresh start," said Cynthia Rolfe, Vice President Skincare, Alberto Culver.

Planters Introduces New Flavor Grove Almonds Roasted With Real Herbs And Spices

Planters has launched Flavor Grove, a line of savory almonds roasted with real herbs, spices, and flavors like chili lime, sea salt & olive oil and cracked pepper with onion and garlic. These new culinary-inspired flavors coupled with a unique roasting method deliver an extraordinary flavor experience with every bite. The Flavor Grove line is the first from Planters to feature Skinless Almonds.

"People are looking for authentic and intriguing flavors and the snack aisle is no different," said Jason Levine, Senior Director Marketing, Planters. "And with Flavor Grove, we're offering wholesome snacks that deliver all the great taste and quality people expect from Planters."

PPG Pittsburgh Paints Introduces 100 New Neutrals With 'Atmospheric' Collection

PPG Pittsburgh® Paints has introduced its latest color collection, "Atmospheric," comprised of 100 complex neutrals that are new additions to The Voice of Color® system. The new hues add an extensive array of new neutrals developed with input from designers and forecasters. Dee Schlotter, Brand Manager for The Voice of Color, says the complexity of these new neutrals will allow them to blend seamlessly with a wider variety of fabrics, flooring, furniture and complementary colors. While Atmospheric includes a full slate of the grays, khakis and beiges most people associate with neutrals, the palette also includes a soft blush pink (Adorable ATC-3), Pinot Noir (ATC-75), and a signature background color used by Frank Lloyd Wright in designing Fallingwater ® Cherokee Red (ATC-5).

Terlato Wine And Nicklaus Families Launch Jack Nicklaus Label

Terlato Wines and golf legend Jack Nicklaus and his family have formed a partnership to produce Jack Nicklaus Wines, a new line of handcrafted, limited-production wines from California's famed Napa Valley. When Nicklaus, a long-time wine collector, sought to create a signature wine, he and his family looked for a partner who held high standards consistent with their own. With their rich and complex harmony, the new Jack Nicklaus Wines from Napa Valley -- made from hand-selected fruit from the Terlatos' finest vineyards -- elegantly complement the world-class Terlato wine portfolio. Embodying the excellence one would associate with the Nicklaus name, the Limited Production 2007 Napa Valley Cabernet Sauvignon, with its smooth and complex structure, is priced at $35. The 2007 Limited Production Private Reserve, a Bordeaux-style blend which combines fruit from prestigious Napa Valley appellations, is priced at $43. Both wines are available at premier golf clubs and resorts throughout the United States.

Thomas Kemper Soda Introduces New Purely Natural Soda In Whole Foods Market

Thomas Kemper Soda, a Portland, Ore. based maker of premium craft brewed soda, has launched new Purely Natural Soda in Whole Foods Market. Brewed by hand with all-natural ingredients including honey, fruit juice and premium spices, Purely Natural Sodas are also caffeine and gluten free, contain no preservatives or artificial ingredients, and are lightly sweetened with cane sugar. Thomas Kemper Purely Natural Soda collection includes innovative flavors, with less sugar than regular sodas, such as: Root Beer, Spiced Ginger Ale, Blood Orange, and Black Cherry. Expansion continues in the western US and will include the eastern US.

Truvia™ Natural Zero-Calorie Sweetener Now Available In Spoonable Packaging

Truvia™ natural sweetener, the great-tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf is now available in spoonable packaging. Truvia™ spoonable is designed for use at home for consumers to spoon and sprinkle just the right amount of Truvia™ natural sweetener into coffee or tea, and onto cereal or fruit.

"Today we are introducing a spoonable option that gives consumers more flexibility in using Truvia™ natural sweetener where sweetness is desired in foods and beverages", said Zanna McFerson, Assistant Vice President, Cargill Health and Nutrition and business director for the Truvia™ brand. "The introduction of Truvia™ spoonable is in response to growing demand and consumer requests for another way to enjoy their favorite natural sweetener."

Green Homes Builder Blu Launches Additions

Green homes builder Blu Homes has launched its additions products, part of the Blu Origin line of beautiful, eco-friendly green prefab buildings. The eco-friendly Origin additions have flexible floor plans and can be used as a master bedroom with attached master bathroom, an in-law apartment or guest house, a media room, an art or yoga studio or a home office. Because of Blu's unique folding technology, it is affordable to ship anywhere in the country. Blu is building a number of other additions this year, including four in Massachusetts and one in North Carolina. Like all of Blu's eco-friendly green homes, the Origin additions are designed with value in mind and maximize living space. Origins' green design nicely integrates indoor/outdoor living through abundant windows, ample decks and large French doors, and are flexible for varying climates and soil types. Also, Origin additions have flexible 'looks' to fit in multiple neighborhoods-with both traditional and modern siding options.

Benjamin Moore Rolls Out ARBORCOAT Waterborne Exterior Stains

Benjamin Moore is introducing a super premium waterborne deck and siding stain, ARBORCOAT™, powered by the same patented Gennex waterborne colorant technology developed by Benjamin Moore over the past decade. Five products comprise the family of ARBORCOAT Waterborne Exterior Stains. Transparent, Semi Transparent and Protective Clear Coat are options that promise exceptional protection while allowing the natural color and texture of the wood to show through. Distinguishing the two minimally opaque stain finishes is a unique composition of both water dispersible alkyds with acrylic resins. Thanks to the alkyds, the stain is able to deeply penetrate the wood; it's the acrylic resins that contribute to the incomparable durability over time. As for the acrylic Protective Clear Coat, it is especially effective and recommended as a final deck finish atop either of the two transparent stains, ensuring added defense against foot traffic and the punishing elements of the outdoors.

Earth Beverages Launches World Series Of Poker Energy Brand

In true Las Vegas "go all night" style, Earth Beverages is launching a World Series of Poker-branded line of energy shots in eight flavors, as well as the beverage industry's first-ever full line of "energized" cocktail mixers during this year's World Series of Poker tournament.

"This exciting new venture has been accomplished in great partnership with Harrah's and the World Series of Poker," said Don Mann, chief marketing officer for Earth Beverages, the drinks' brand licensee. "The shots and mixers will bring gaming players the focus and edge they need to stay sharp and partygoers a great-tasting energized version of their favorite cocktail to extend their afternoon or evening fun. The vibe of Vegas and the exploding popularity of the World Series of Poker, online and on TV, brings a level of excitement the energy drink space has been missing-it's a natural fit."

The World Series of Poker Energy Shots, which were developed with a broad array of flavors, colorful packaging and unique merchandising, are intended to benefit convenience and other retail operators by capitalizing on impulse purchases. The mixers will include: Mai Tai, Mango, Piña Colada, Sweet & Sour, Citrus, Pomegranate, Cranberry, Sour Apple and Strawberry. The 3-ounce shots will come in eight flavors, although different from the mixers: Cranberry, Pomegranate, Citrus, Blueberry, Lime, Orange, Cola and Tropical.

American Red Cross Products By Etón Help Families Prepare For Emergencies

Etón Corporation, a leading emergency preparedness company and creator of green-powered electronics, has introduced the American Red Cross by Etón products, which provide the essentials of light, information, and energy, helping families plan ahead for unexpected emergencies. The collection of American Red Cross emergency radios by Etón are self-powered and can be charged by four different sources including dynamo/hand crank, alkaline batteries, AC adapter or solar power. The American Red Cross line by Etón also includes several compact preparedness devices - the Blackout Buddy, ClipRay and Aluminator Flashlight Series. The American Red Cross products by Etón are available now at select retailers and Etón contributes a portion of every unit sold to support the general mission of the American Red Cross.

Hidden Valley Introduces Farmhouse Originals Dressings

The makers of Hidden Valley® Salad Dressings have introduced Hidden Valley® Farmhouse Originals Dressings. These four new flavors step beyond ranch to add fresh from the farm tasting flavors and robust taste to even the simplest of dishes and make vegetables delectable for the entire family and include: Farmhouse Originals Roasted Onion Parmesan, Farmhouse Originals Hickory Bacon and Onion, Farmhouse Originals Garden Tomato & Bacon and Farmhouse Originals Creamy Parmesan.

"Hidden Valley has always aimed to bring farm-fresh tasting flavors to the table," said Priscilla Tuan, Hidden Valley Marketing Manager. "We're thrilled to extend the brand to include flavors that go beyond ranch and help families enjoy more vegetables and wholesome meals together."

Falafel Republic Offers Fresh Falafel In Convenient Retail Pack To U.S. Consumers

As America's fascination with authentic ethnic foods continues to grow, Falafel Republic proudly introduces fresh, fully-cooked falafel in two savory flavors: Traditional and Roasted Garlic. Based on traditional Mediterranean and Middle Eastern cuisine, Falafel Republic is a wholesome vegetarian blend of chickpeas, fava beans, onions, and exotic spices. This protein-rich product, once considered "the secret of the pharaohs," appeals to those seeking new taste experiences as well as vegetarians and gluten-sensitive consumers. "We're excited to bring consumers a simple yet delicious, time-tested recipe not normally available in grocery stores," said Greg Bukuras, founder of Falafel Republic.

Borders® And Aluratek Partner On 'Libre' eBook Reader Pro

Borders® and Aluratek have agreed to feature Aluratek's "Libre" eBook Reader Pro in Borders' growing lineup of eReaders. The Libre will be available at Borders for just $119.99, significantly lower in cost than many of the eReading devices now available. The new eReader is in line with Borders' plan to provide a "good, better, best" selection of eReaders that will appeal to virtually any customer who wants to enjoy digital books. With the included link to the Borders eBook store, Libre users can access the upcoming Borders branded eBook store powered by Kobo. The Libre offers multi-function features such as the ability to play digital music and display digital photo albums at a low price-point. Other features include auto-off, page advance, innovative LCD technology and superior battery life that powers up to 24 hours of continuous use. Maintaining its device neutral approach, Borders will offer up to 10 devices by the end of the year.

Nature's Pride Introduces New Premium Harvest™ Buns And Rolls

Nature's Pride® bread has added Nature's Pride Premium Harvest™ Hamburger Buns and Deli Rolls to its line up of 100% natural bread products. Like all Nature's Pride's products, Premium Harvest buns and rolls are made with 100% natural ingredients and contain no artificial preservatives, colors, flavors, trans fats or high fructose corn syrup. Nature's Pride Premium Harvest buns and rolls are available in three varieties: 100% Whole Wheat Bakery Buns; Country White Bakery Buns; and Country White Deli Rolls.

"Nature's Pride Premium Harvest buns and rolls are the newest tasty additions to our growing brand of 100% natural breads," said Laura Pitlik, Director of Marketing for Nature's Pride. "As grilling season heads into high gear, Nature's Pride Premium Harvest buns and rolls are perfect for cookouts all summer - and beyond."

New Wholly Queso Cheese Dip Debuts

Healthier snacking and entertaining styles inspired the makers of Wholly Guacamole and Wholly Salsa to introduce NEW Wholly Queso, a tasty companion to their fresh snack-food line. Unlike shelf-stable cheese dips, Wholly Queso is made with real cheese and vegetables and is refrigerated--making it a fresh-tasting and healthier cheese dip. Now available in two flavors including: "Classic" (cheddar) and "Blanco" (Mexican-style), the chef-inspired queso is located in the fresh produce or deli refrigerated sections of major grocery and club stores.

Chardonnay Is Latest Addition To Lineup Of Hey Mambo Wines Marketed By The Other Guys

"Hey Mambo wines are fun offerings that make you want to get up and dance," said August Sebastiani, president of The Other Guys, which first introduced the Hey Mambo label in 2006. The 2008 Chardonnay is the very first designated varietal in the Hey Mambo line, which also includes two blended wines, Sultry Red and Swanky White. It's 98% Chardonnay, 1.5% Chenin Blanc and 0.5% Viognier and is crafted from grapes grown in four California appellations: Clarksburg, Paso Robles, River Junction and Monterey. At 13.5% alcohol, Sebastiani describes the wine as a "serious Chardonnay with big flavors to stand up to any rich seafood or poultry dishes." The Other Guys, headquartered in Sonoma, CA, is part of the Don Sebastiani Family of Companies.

Winn-Dixie Introduces Active Yogurt Line

Winn-Dixie Stores recently introduced a new line of organic yogurts, Winn-Dixie Organic Active Yogurt, to its private-label offerings. Winn-Dixie Organic Active Yogurt is all-natural, with no artificial preservatives or flavors, and includes probiotics and prebiotics to help support digestion. The yogurt is also USDA-Certified Organic and Kosher-Certified OU-D. Other health benefits include heart-healthy omega-3s, bone-building calcium and vitamin D, and three grams of fiber per serving. All are low-fat and have 150 calories or less per serving.

ProClip USA Introduces Apple iPad Holders And Mounting Solutions

ProClip USA has introduced a variety of iPad holders designed to securely mount Apple's new iPad in the car, home and office. All holders, designed and manufactured by Brodit AB in Sweden, have a neat and discreet design and are custom made for the iPad, which slides easily in and out of the holder allowing you to quickly take the iPad with you. Car Mount: Combined with a ProClip Vehicle Mount, these new holders, attach to vehicle specific ProClip dashboard mounts. Once this two part solution (iPad Holder plus Vehicle Mount) is attached to the vehicle dashboard, it provides better viewing and easier access. Desk Mount: Designed to be placed on any flat surface e.g. kitchen counter, office desk, table, TV stand and more. Easily take the desk stand with you, from room to room, and connect your iPad to computers, TV etc. Wall Mount: Designed to attach to a wall, this holder can also attach to any flat surface.

Eastern Mountain Sports Promotes Kate Lynch To Director Of Marketing

Eastern Mountain Sports Inc. has promoted Kate Lynch to Director of Marketing. Lynch has been with Eastern Mountain Sports for 3 years and is known for creating powerful tools and teams that directly support the company vision.

Performance Bicycle Names Cindy Marshall CMO

Performance Bicycle, the largest specialty bike retailer in the U.S., has appointed Cindy Marshall as Chief Marketing Officer. Marshall joins Performance at a time when the company is expanding its retail store footprint to more than 90 stores nationwide by the end of the summer. Performance also has created a new brand, reflected in its retail, Web and catalog channels, that is designed to reach everyone from dedicated cyclists to casual riders. As CMO, Marshall will be responsible for steering that brand vision and will oversee all aspects of the company's marketing.

Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign

Joseph Struhl Co. offers the Tip 'N Roll® Sidewalk Sign. The 24" x 46" sign face is easily decorated with computer cut vinyl, screen printing or large format digital graphics. Tip 'N Roll® Sidewalk Signs have a compact, low-profile technopolymer base with built-in wheels that roll easily on most surfaces. The 24" diameter base fits easily through any door. For more information, contact, Joseph Struhl Co., (Tel) 516-741-3660; (Web site) www.magicmaster.com

Plextronics Introduces Plexcore® PV 2000

Plextronics offers the company's organic solar inks, including the use of Plexcore® PV 2000 for energy harvesting applications and a breakthrough manufacturing method that allows for low-temperature processing of organic photovoltaics (OPV). Plexcore® PV 2000 is an ink set that will establish OPV as the leading power source for the indoor energy harvesting market. It delivers higher performance across a wide variety of fluorescent lighting conditions compared to amorphous silicon solar cells; contains safe, non-toxic materials unlike the heavy metals found in typical batteries; and will be lower cost than other power sources due to the application of high-throughput, roll-to-roll printing processes for manufacturing. In addition, it shows a 30 to 40 percent increase in indoor power density as compared to conventional organic solar technology. Point-of-purchase displays in the retail environment is one example of an energy harvesting application: "Working with our partners and customers, we've talked with major retailers and consumer goods companies in the U.S. who want to replace the traditional paper signage used in stores today with low-cost, animated point-of-purchase displays that are self-powered by OPV," said Mary Boone, Director of Ink Business Development. "Retailers don't want the ongoing cost and disruption of having to purchase and replace conventional batteries in these displays, so there is tremendous interest in using printable OPV as the power source for these new displays. By enabling the low-cost manufacturing of OPV through our Plexcore® PV 2000, we are helping to get this market off the ground." For more information about Plextronics, visit (Web site) www.plextronics.comm

Eco-Systems and Classic Exhibits Forge Equity Partnership

Eco-Systems Sustainable Exhibits and Classic Exhibits Inc. have forged an equity partnership. The two companies have been joint venture partners since November 2007. According to Tim Morris, president and CEO of Eco-Systems, "Our three-year partnership has been mutually beneficial. We share many of the same distributor relationships, and we have the same commitment to quality and design. Through the first five months of 2010, orders have been strong for eco-friendly exhibits, and Classic provides us with additional capacity and manufacturing efficiencies." Eco-Systems' manufacturing operations will transition to the Classic Exhibits facility in Portland, Oregon during the third quarter 2010. The Corporate offices, including sales, marketing, and design, will remain in Grand Rapids, Michigan. For more information, visit www.ecosystemsdisplays.com or (Web site) www.classicexhibits.com

EWI Worldwide Promoted Matt Hubbard To President

EWI Worldwide, a global live communications company, has promoted Matt Hubbard to President of its Exhibit Works division. In this role, Hubbard will lead the company's core division by focusing on building community between brands and customers through integrated exhibit programs, mobile tours, pavilions, themed environments and museums. Hubbard most recently served as Vice President of International Marketing and Global Client Services. (Web site) www.ewiworldwide.com

Nimlok-NYC Introduces Rental Depot At Las Vegas Venues

To reduce transit costs and increase customer satisfaction Nimlok-NYC, which rents custom modular exhibits and portable solutions for trade shows, has opened a Las Vegas Rental Depot for West Coast and Las Vegas Venues. The company is especially attuned to first-time exhibitors, companies testing a market and out-of-town and International exhibitors who want a custom exhibit set up and ready to go at any exhibit hall in Las Vegas or anywhere else on the West Coast. "Stress doesn't have to be part and parcel of the trade show experience, especially for companies exhibiting for the first time or who are coming into the area from across the country or across the ocean," said Paul Conway, President, Nimlok-NYC. We provide the same great service companies have come to expect from our East Coast Rental Depot. Our ability to provide premium service and ROI. "Return on Imagination" gives us a competitive edge in the marketplace. Nimlok-NYC Las Vegas Rental Depot is located at 6140 N Hollywood Blvd # 109, Las Vegas, NV 89115; (Tel) 877-746-9411, (E-mail) pconway@nimlok-nyc.com, (Web site) www.nimlok-nyc.com

Starkist Launches Health & Happiness Tour

StarKist is conducting a “Have You Been Starkist?” Health & Happiness Tour with celebrity chef and television personality Sandra Lee. “Getting ‘Kist is about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life. We want this tour to educate consumers about these benefits in a fun, light-hearted way,” said Joe Tuza, SVP, Marketing.

The Tour AirStream vehicle will be located at parks and grocery stores. The tour will feature: “Fish-Kiss” Photo Booth, Memory Test, Energy Test, and Product Sample and Recipe Booklet. Grand Central Marketing, New York City, is the promotion agency for the campaign. (Web site) www.grandcentralmarketing.com

Shane's Rib Shack Promotes The Shaniac Burger, A BBQ & Burger Masterpiece

Shane's Rib Shack, a Petrus Brands Company, has added the Shaniac Burger, a half pound grilled cheeseburger piled high with BBQ pork and topped with creamy coleslaw, to its menu for a limited time only in all Florida Shane's Rib Shack locations.

"Shane's Rib Shack is always looking for unique food combinations to tempt our customer's taste buds, which for a limited time now includes the Shaniac Burger, a BBQ & Burger masterpiece," said Shane Thompson, president and founder of Shane's Rib Shack. "My inspiration behind the Shaniac Burger is simple. I married two of my favorite things together: my love of grilling out hamburgers and smoking BBQ pork, together under one big bun."

For the true Shane's Rib Shack lovers, Shane offers customers the opportunity to "Become a Shaniac" where members will receive a welcome gift just for joining - plus an exclusive birthday offer, as well as monthly news and rewards from Shane's. (Web site) www.shanesribshackcom

Empact Designs Launched In Studio City, CA

Empact Designs has been launched in Studio City, CA (with affiliate offices in Santa Ana, CA, and Ft. Lauderdale, FL), by Nancy Rowe, an experiential design strategist. Rowe, a 2010 nominee for a highly prestigious "National Design Award" from the Cooper-Hewitt National Design Museum at the Smithsonian Institution, has an international reputation as a strategic visionary, conceiving and implementing truly revolutionary, multi-media "experiences" for many of the world's most successful brands. (Web site) www.empactdesigns.com

Jaguar Unveils Partnership With Hollywood Bowl As Part Of National City Takeover Campaign

As the official vehicle of famed Los Angeles icon, the Hollywood Bowl, Jaguar cars will sponsor the Jaguar Platinum Concert Series consisting of eight Jaguar-branded concerts that include some of the season's most eagerly anticipated musical performances. The sponsorship dovetails with the recent announcement of the Jaguar Platinum Coverage warranty program and the highly anticipated launch of the all-new 2011 Jaguar XJ.

"The Hollywood Bowl has a natural synergy with the Jaguar brand," said Richard Beattie, Executive Vice President, Marketing & Sales for Jaguar North America. "Jaguar has long been a favorite among influencers in the music, entertainment and cultural elite. This partnership is the perfect way to further introduce this audience to Jaguar's impressive line-up while also underscoring the message that as a luxury automotive brand, Jaguar is also in the business of entertainment."

The Jaguar Platinum Concert Series, skillfully curated by the Los Angeles Philharmonic Association, features a series of high-profile musical performances set under the stars. With an eye towards showcasing the innovative spirit so closely associated with the brand, Jaguar is the first-ever automotive sponsor to offer an exclusive test drive of their new vehicle line-up: the all-new XJ, the Jaguar XK and Jaguar XF. The ride and drive will be hosted on a non-concert day and will depart from the venue. The sponsorship also features a number of compelling visual and integrative components, including an attention-grabbing display of the Jaguar XF at the Bowl's main entrance and the all-new XJ stationed at the VIP valet entrance near the West Gate. The displays and advertising creative shown exclusively at the venue are designed to evoke the Bowl's signature arched stage and legendary musical tradition.

Jamba Juice Launches Fall 'Feel Good Moments' Campaign And Sweepstakes

Jamba Juice has launched its fall 'Feel Good Moments' campaign and sweepstakes, a three-month promotion centered around making people feel good. The campaign, which is comprised of three parts including 'Feel Good Bucks', 'Feel Good Moment Sweepstakes' and unexpected public 'Feel Good Events', embraces the excitement customers have for Jamba Juice products and blends up another way to keep them feeling good.

The 30 million Jamba Juice 'Feel Good Bucks'--vouchers worth anywhere from $1 towards a Jamba purchase to $10,000 in cash--will be circulated through various channels including street teams, direct mail, brand partners and online. Bringing an element of surprise to Jamba Juice customers, the individual value of the Feel Good Buck will be revealed by a Jamba team member when entered at a Jamba register. All bucks are worth at least one dollar toward a Jamba purchase including the new Grab 'n Go wraps, salads, sandwiches, California Flatbreads and Fruit Tea Infusions. Coinciding with the 'Feel Good Bucks', Jamba Juice will encourage customers to win their ultimate 'Feel Good Moment' by filling out a sweepstakes form--located on the back of their buck and in-store--and submitting it at their local Jamba Juice. Whether it's a trip to an exotic destination, supporting their favorite cause or paying off a student loan--Jamba will fulfill any wish up to $10,000 and within the legal limits. Three lucky winners will be randomly selected and announced throughout the campaign.

"Jamba's mission revolves around promoting healthy, active fun and engaging our customers in exciting and unique ways," said James D. White, President and Chief Executive Officer, Jamba, Inc. "The Feel Good Moments campaign gives us over 30 million opportunities to engage customers through multiple channels and in a variety of memorable, positive and lighthearted ways."

John Deere To Establish Tractor History Museum

Deere & Company will expand its John Deere-branded properties to include a tourist attraction in Waterloo, Iowa, focused on the history of tractor and engine design and manufacturing. Construction on the John Deere Waterloo Tractor and Engine History Museum will begin in late 2010 with opening of the facility scheduled for late 2011. The museum will be an addition to John Deere attractions in Iowa, Illinois and Germany as well as visitor centers at John Deere factories around the world.

"The public is interested in learning more about the company's past, present and future," said Bill Becker, director, global brand management. "This new museum will complement other John Deere-branded properties by amplifying the tractor and engine history of the company and enabling visitors to explore the development and capabilities of these products more in-depth." The tractor and engine museum will include artifacts and interactive exhibits to celebrate the rich history and dynamic growth of the tractor business at John Deere, which today is the world's leading provider of agricultural equipment.

(Web site) www.cenergy.com

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