Tequiza, the first malt beverage of its kind, is made by combining lager beer with blue agave nectar and a flavor containing lime and imported tequila. The result is an innovative, thirst-quenching product brewed for contemporary adult consumers looking for an exciting new beer.
Tequiza is being supported by a new line of radio and outdoor advertising. The brand's ad campaign uses traditional Western film imagery and asks consumers to "crack the whip on boring beer" and "give Tequiza a shot." In addition, the brand is supported by an extensive line of point-of-sale items including counter cards, table tents, cooler stickers, base wraps, danglers, banners and stringer pennants.
REX PRO follows the highly successful REX PC Companion -- the world's smallest and lightest organizer that borke ground as the first product of its kind to incorporate an organizer on the PCMCIA form factor. Franklin will continue to market the REX PC Companion along with the new REX PRO to create a REX "family" of organizers. Significant marketing support is planned for REX PRO including print advertising, direct mail, interactive point-of-sale, airport kiosks and Web site marketing.
Scott's Liquid Gold, marketers of a leading alpha hydroxy acid product, will launch Alpha Hydrox Retinol Night ResQ with a multi-million dollar television advertising campaign.
"Our goal is to make Alpha Hydrox Retinol Night ResQ the leading Retinol product available through mass merchandisers," said Mark E. Goldstein, President and CEO of Scott's Liquid Gold Inc.
Night Vision is not meant to replace a driver's view of the windshield, rather it will give drivers additional visual information beyond what their eyes are capable of seeing. The system, which is projected as a head-up display low onto the windshield near the front edge of the car's hood, allows drivers to see up to three to five times farther ahead of their low-beam headlamps. It also helps drivers see better when avoiding the dangerous headlight glare of oncoming vehicles. As with a rearview mirror, the HUD is designed for glancing looks to provide the driver with additional visual information.
Wallace replaces Simone Seydoux who will oversee the launch of the 3Dfx London office, and will be responsible for all European marketing efforts.
Wallace has a rich consumer-technology background, which includes experience at Hewlett-Packard Company where he served as the North American brand manager and before that, at Pioneer Electronics, Inc., as a Marketing Commuications Manager. Most recently, Wallace played an integral role in redefining HP's consumer brand identity, a campaign that took nearly two years to complete.
Wallace will be responsible for directing Goodby, Silverstein & Partners, the 3Dfx advertising agency and for corporate marketing activities, including management of the 3Dfx Web site, promotions and trade shows.
Schwartz is a 25-year retail industry veteran who previously spent eight years as Divisional Sales and Merchandise Manager for GNC, General Nutrition Centers. Schwartz's primary responsibilities at Bally Total Fitness will be to maximize the profitability of its retail stores' product mix, develop and institute a consistent national merchandising strategy and increase the rate of expansion of new stores.
Shulman will be responsible for developing and executing strategies to build the Bally Total Fitness and Bfit brands through product initiatives and strategic marketing alliances. Previously, she was a product-line Brand Manager at Kraft General Foods.