Creative Online

Week of September 16, 1996


Gateway To Sell Destination Big Screen PC Through Retail Channels

Gateway 2000, a leading direct marketer of personal computers, announced that it will now make its Destination big-screen PC available through select retail stores.

Ted Waitt, Gateway 2000 Chairman and CEO said, "When people see Destination they want it. To explain this new category of convergence technology, we need to allow people to experience Destination. A retail partnership is the most efficient way to get Destination into the hands of interested consumers." Destination, which combines the impact of big-screen television with the intelligence of a computer, will be available at select electronics and computer chains.


Hankscraft Senior Management Buys Co. From Gerber

Hankscraft Motors, Inc., Reedsburg, WI, announced that its senior management group, Steve Royster, President Joe Fish, Vice President-Sales; and Barry Borchert, Vice President, Finance, have bought the company from Gerber Products Company.

The company started its display motor business in 1950 and has continued to be the P.O.P. animation resource ever since. Gerber Products Company (now part of Sandoz) bought Hankscraft in 1970, primarily for its vaporizer and humidifier business. In 1992, Hankscraft Motors became a wholly owned subsidiary of Gerber and built a new 42,000 sq. ft. facility in Reedsburg, Wisconsin.

Hankscraft is the world’s largest designer and manufacturer of animation and electronics used in point-of-purchase displays. Today it has sales of $8 million annually. Its products include AC and DC motors, LEDs, incandescent lights, audio chips, electronic circuits, batteries and custom linkages.


Tommy Girl Fragrance Launched

The first women’s fragrance from Tommy Hilfiger, tommy girl, will be launched to coincide with the introduction of Hilfiger’s new clothing collection for women.

"This is our second step in establishing Tommy Hilfiger in the cosmetics department," said Robert A. Nielsen, President of Aramis. "The first step, the introduction of tommy, the new American fragrance, was a huge success. We expect nothing less from tommy girl."

Tommy Hilfiger Toiletries was created as an Aramis division in 1994 and is the first ever license in the history of Aramis and its parent, The Estee Lauder Companies, Inc.

tommy girl and the new women’s clothing collection will be supported by a $25 million dollar advertising campaign.


Everbrite Promotes J. Geisler To V.P. Sales

Everbrite, Inc., a Greenfield, WI-based designer and producer of p.o.p. displays and signage, has announced the promotion of Jack Geisler to Senior Vice President of Sales.

Mr. Geisler has spent over 13 years with Everbrite in project management, customer service and account executive positions.


ProPrint Services Establishes Web Site

ProPrint Services, Inc., a Toronto, Ontario-headquartered designer and producer of point-of-purchase displays, base wrap, pole signs, tent cards, static cling vinyl, posters, mobiles, and other printed promotional items, has established a website describing its services. The address is www.pop-online.com.


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