Twin Fin Partners With Surfrider Foundation
Twin Fin, a new wine created for individuals who embrace the spirit of the California lifestyle, is partnering with the Surfrider Foundation to help preserve America’s oceans and beaches. Twin Fin will donate a portion of proceeds from wine sales to this non-profit environmental organization.
Twin Fin will have the opportunity to have its wines poured at local events within the surfing community such as art gallery receptions displaying surf art and at surf and music festivals.
Twin Fin has created point-of-sale materials (neckers, case cards, posters, postcards) to communicate the partnership with Surfrider and help drive consumers to the Surfrider web site to learn more about the organization.
Colavita, Sutter Home, & Cooking Light Run Promo.
Colavita USA, distributors of Italian extra virgin olive oil, has joined forces with Trinchero Family Estates, producers of Sutter Home wines and Cooking Light food magazine, to launch the 2005 Sutter Home Capsules for the Cure Program to benefit breast cancer research.
Consumers will have the opportunity to send in the bottle capsules from any Sutter Home wine and Colavita Extra Virgin Olive Oil. For every capsule received, a contribution will go directly toward finding a cure for breast cancer. In return, consumers will receive a 24-page recipe booklet, Classic Dining, produced by Colavita.
John Profaci, V.P., Marketing, for Colavita USA, said, “As a healthy lifestyle company, it’s important to help others lead healthy lives.”
Decorative in-store displays will help generate consumer excitement.
Springboard Announces Concierge Electronic Shopping System
Springboard Retail Networks has introduced the Concierge electronic shopping system.
First, consumers upload their shopping list to the Concierge web site. As they walk down the store aisle, the Concierge map helps them locate the items in the store. As they place the item in the cart, the Concierge scanner reads the barcode, ticking it off the shopping list. Concierge automatically adjusts their shopping list, aligning it to the aisle layout in that particular store. The Concierge barcode scanner keeps a running tab on spending. Concierge also provides statistics on where shoppers are spending money and how much time they spend in a section of the store.
For more information, visit www.springboardnetworks.com or call 877-525-5051.
Disney’s Soda Fountain & Studio Store Opens On Hollywood Boulevard
Disney’s Soda Fountain and Studio Store has opened on Hollywood Boulevard offering old fashioned ice cream, homemade candies and unique Disney items.
The Soda Fountain, which offers an old fashioned ice cream parlor experience with some fun new twists, will serve ice cream custom prepared by Dewar’s, a fourth generation family business based in Bakersfield, CA. The Studio Store will feature a wide assortment of Disney DVD titles, as well as access to Buena Vista Home Entertainment’s entire available catalog via an interactive kiosk designed for the store, where guests can find the largest selection of Disney DVDs and videos.
“Hollywood Boulevard has a rich tradition for amazing ice cream, and we are excited to be reviving this great experience,” said Lylle Breier, Sr. V.P., Worldwide Special Events, Buena Vista Pictures. “Guests are going to love the Studio Store, where they’ll discover original and exclusive Disney merchandise.”
IFC Center Opens In New York City's Waverly Theater
IFC Center Opens In New York City's Waverly Theater
The IFC Center has opened it s doors in New York City’s landmark Waverly Theater. The state-of-the-art facility includes three theaters dedicated to independent films, and a large café and meeting area.
In addition to showing new films from both IFC Films and other independent film companies, IFC Center will present a film program that will reflect the eclectic film audience in New York. In a move unique to the Center, rather than show advertisements before films, each film screening will begin with a film short. Spearheading the project since its inception has been Jonathan Sehring, President of IFC Entertainment, who envisioned a bricks and mortar home for the IFC brand.
Snapple Ice Pops Launched
Snapple and CoolBrands International have introduced Snapple on ice pops. A 12-pack of Snapple on Ice contains 40 calories per pop and includes three flavor favorites: Mango Madness, Kiwi Strawberry and Lemonade. A 10-pack of Diet Snapple on Ice is only 15 calories per pop and is available in Kiwi Strawberry, Orangeade and Pink Lemonade. Snapple on Ice pops are now available in grocery and convenience stores nationwide.
"Snapple thinks big-that's why, in conjunction with CoolBrands International, we've launched the 'Snapple Ice Age' with an attempt to break the world record for the largest ice pop," said Holly Mensch, V.P., Snapple. "We're thrilled to be offering our Snapple fans the chance to enjoy their favorite Snapple and Diet Snapple flavors, now frozen."
Ocean Spray Adds New Flavor To Craisins Trail Mix Line
Ocean Spray has extended its Trail Mix line with the launch of Cranberry, Fruit & Nut Trail Mix, which offers consumers the combination of Ocean Spray's Craisins sweetened dried cranberries, honey roasted nuts and assorted tropical fruits like pineapple, mango, banana and papaya.
"The expansion of our Craisins Trail Mix line is a nice complement to the growing popularity of our sweetened dried cranberries," said Peter Wyman, Director of Foods at Ocean Spray. "Cranberry, Fruit & Nut Trail Mix supports our growth into snack food, and as the trusted Ocean Spray brand, we are proud to offer every American household a variety of ways to get the healthy goodness of the cranberry."
Logitech Introduces Wireless Headphones For iPod
Logitech has introduced wireless headphones for iPod, offering superior audio quality with interference-free digital sound. "Wireless headphones unleash people from their music player and remove the nuisance of cords," said Ray Weikel, Director of Product Marketing for Logitech's Audio Business Unit. "We believe our wireless headphones will truly be liberating for iPod owners." The headphones work with any iPod with dock connector on its base, which includes nearly all models sold in the past two years. The Logitech Wireless Headphones for iPod are available in retail stores including Apple stores and online at
www.logitech.com
in July throughout the U.S. and Europe.
Orahealth Offers New Patented Canker Sore Cure
Orahealth USA is introducing Cankermelts-GX, a patented medicated disc using Licorice root (Glycyrrhiza) for healing and relieving the pain of canker sores. Cankermelts-GX is a completely natural product and the only available treatment guaranteed to heal canker sores and alleviate pain within minutes. Canker sores typically last 7 to 14 days. In a study conducted by Orahealth, healing occurred in 3 days or less for 96% of the sores treated with Cankermelts-GX. Cankermelts-GX is now sold at over 1000 pharmacies as well as
www.amazon.com
or
www.drugstore.com
.
Mentadent Replenishing White With Liquid Calcium Toothpaste Debuts
Mentadent Replenishing White is a new fluoride toothpaste with Liquid Calcium technology in a peppermint fusion flavor, created to help restore tooth surface enamel and whiten teeth. With its unique patented Liquid Calcium formula, Mentadent Replenishing White helps to whiten teeth and prevent future stains. This new everyday use toothpaste helps to diminish the effects of wear and tear on your teeth that come with aging. Mentadent Replenishing White, manufactured by Church & Dwight Co., Inc., is now available at mass, food and drug chains nationwide and retails for approximately $3.59.
MusiCase Turns iPod Into A Fully Portable Stereo System
First International Digital, Inc. has introduced MusiCase, a unique iPod accessory, which combines two amplified stereo speakers with a carrying case. MusiCase is made of a lightweight, durable nylon material, which allows users to easily store, protect and transport their MP3 players and related accessories. Inside, two mesh pockets are specially optimized to hold iPods and the iPod Shuffle, although the device is compatible with any MP3 player. When connected to MusiCase's two internal speakers (1.8" and 1.1"), the iPod or MP3 player becomes a fully portable stereo system, powered by a built-in three-watt amplifier and producing clear, crisp sound without the need for headphones or cumbersome external speakers.
New Yoplait Go-Gurt Smoothie Available Nationally
Yoplait Go-Gurt has made its Go-Gurt Smoothie available nationally following a successful introduction in 19 states earlier this year. Kid yogurt beverages have been delivering steady double-digit growth since 1999 while driving yogurt category growth.
"The new Go-Gurt Smoothie gives kids a healthy option for snack time, whether it's in their lunchboxes, an after-school treat or a portable snack for weekend activities," said Jennifer Jorgensen, Marketing Manager for Yoplait beverages.
Microsoft Exhibit Xbox 360
For E3 2005, Microsoft decided to introduce its new brand-Xbox 360-with an installation that would break the standard tradeshow mold. Gamers were greeted by a monolithic 24' entrance portal that communicated the evolution of the new Xbox 360 system through a series of 4' display portals and 42" plasma screens.
The main gaming floor is landscaped with four custom designed gaming stations offering different levels of gaming immersion. The VIP lounge overlooked a massive 35,000 sq. ft. environment to convey the attitude of the new brand while offering a safe haven from the hectic show floor for Xbox’s invited guests.
The “Willow” gaming station offers five gamers the opportunity to rest on plush shag seating while passers-by watch the action on externally mounted LCD screens.
The “Trough” gaming tubes create a cavernous environment for up to eight gamers. The “Aviary” theatre is a fully upholstered environment inviting attendees to relax and take in a performance on wireless headsets. The “Moto” gaming rings allow solo gamers to climb onto the only gaming station guaranteed to take them where they want to go. Multiple position footpegs, custom motorcycle seating and animated LED perimeter lighting complete the experience.
The 35,000 sq. ft. Xbox branded environment at E3 was created by Purepartner by design, a New York City-based design firm, and fabricated by Taylor Group.
www.purepartnerbydesign.com
nParallel Moves To New, Larger Location
nParallel, the international brand communication, merchandising strategy and display agency, has relocated to a larger facility in Plymouth, Minnesota. In its new location, nParallel consolidates sales, creative services and program management offices as well as prototyping, production, assembly, warehouse and shipping and receiving under one roof.
7-Eleven Appoints Field Mdsg. & Mktg. V.P.s
7-Eleven, Inc. has named Alan Beach Vice President of Field Merchandising and Doug Foster Vice President of Marketing. Beach and Foster will report to David Podeschi, Senior Vice President of Merchandising. Beach joined 7-Eleven in 1977 and was instrumental in developing the Burger Bite grill item, Slurpee Splitz-O Cup, Cafe Cooler beverages and a number of merchandising guidelines. Foster joined the marketing department at 7-Eleven in April 2004 as Managing Director. He is responsible for 7-Eleven advertising, promotions and marketing plans.
AdSpace Networks Hires Three Marketing & Media Veterans
AdSpace Networks, Inc., a leader in place-based digital video signage and owner of AdSpace Mall Network, has hired three marketing and media industry veterans, Dominick Porco as Chairman, Jeff Jensen as President and William Ketcham as Senior Vice President of Marketing and Programming, to lead the Company's next phase of growth and expansion.
Mr. Jensen and Mr. Porco were formerly part of the team that built the in-store advertising division of NewsCorp, called News America Marketing. In conjunction with the new hires, AdSpace has shifted its strategy towards local marketing in the communities in which its in-mall digital signage resides.
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