Lincoln Expands Customer Experience With New Time Warner Center Marketing Alliance
Lincoln, the North American luxury brand of Ford Motor Company, has formed an alliance with Time Warner Center in New York City that represents a breakthrough way to "shop" for a new vehicle. This innovative alliance is a unique marriage of real estate, retail and automotive marketing that offers consumers a total luxury lifestyle experience.
Beginning in October 2004, Lincoln vehicles will be on continual display in the retail public spaces of Time Warner Center, the new 2.8 million square foot complex at Columbus Circle. Featured in an elegant setting consistent with the glass, stone and wood design throughout Time Warner Center, Lincoln vehicles will be illuminated under floating canopies near the main entrance, where an estimated 16 million people will pass by each year.
The multi-year alliance will bring the concept of a concierge to the automotive experience. Operating in a complete Wi-Fi environment, the concierges will provide consumers with a premium, high-tech shopping experience including arranging vehicle test drives at any one of the more than 1,300 Lincoln dealerships across the U.S. High-resolution plasma screens will be positioned nearby, artfully conveying the Lincoln "Travel Well" brand theme with images, text and interactives. The Time Warner affiliation is the latest in a series of new marketing and advertising initiatives from Lincoln, which will debut five new products over four years.
Lumocolor Compact Marker Display Celebrates 50th Anniversary
Celebrating the 50th anniversary of its Lumocolor product range, Staedtler, Inc. has introduced two new Lumocolor instruments, the Lumocolor Permanent Compact and Lumocolor Special Markers, featured on this counter display, which resembles a Lumocolor pen.
"The Staedtler Lumocolor range has the right pen whatever the application," said Michael Wiesmann, V.P. of Sales and Marketing for the Company's U.S. operations. "Its products offer superb writing and marking results on almost all surfaces, are extremely reliable, and have a particularly long service life!"
The Lumocolor Compact permanent market feels like a pen and writes like a marker. Features include a handy compact size for comfort and precise marking or writing; fine 1-2mm point for sharp and broad lines; writes on almost any surface; waterproof and smear-proof on most porous surfaces; and a dry safe feature prevents the ink from drying out even when the cap is left off for days.
Miller High Life Cruiser Embarks On Nationwide Heritage Tour
Rekindling a century of memories for the great American beer, the Miller High Life Cruiser branded bus has begun touring events including auto shows, fairs, veteran's events, fishing tournaments, parades and other venues throughout the U.S. The Cruiser tour is serving up brand history, relics, past ad campaigns, trivia, and Miller High Life beer to visitors age 21 and over.
"Whether a lifelong fan of Miller High Life or a new one riding the recent resurgence, the Cruiser heritage tour is a great way to relive favorite High Life moments and enjoy a taste of nostalgia," said Carl Cahill, Sr. Associate Brand Manager.
The original Miller High Life Cruiser, designed in the early 1950s, became an instant fan favorite, and was one of the first mobile marketing campaigns of the modern era. The new High Life Cruiser is 35 feet long and showcases hundreds of pieces of High Life memorabilia from the last century, including a retro style High-Life bar. The Cruiser will tour more than 26 states across the country before the end of the year.
The Florida Experience Launches As Largest Mobile Destination Exhibit
Visit Florida, the state's official source for travel planning, has launched the new Florida Experience, the largest mobile destination marketing exhibit in the U.S.
"The Florida Experience allows travelers around the country to experience a bit of Florida in their hometowns," said Dale Brill, Sr. V.P. Of Marketing at Visit Florida.
The Florida Experience is a visual display of sights, sounds and activities found in Florida. The surrounding interior and exterior walls of the 10,000 square foot Florida Experience village contain seven themed interactive exhibits designed to let consumers participate in various Florida vacation activities like golfing, windsurfing, kayaking and more. The experiential exhibits offer many Florida delights and include the themes Sunshine Coast, Florida Waterways, Florida Fairways, Florida Speedway, Hotel Showcase and Florida Theatre. The Sunshine Coast area within the Florida Experience allows guests to virtually skim across the waters of Florida with the windsurfing simulator. The Florida Waterways section allows visitors to kayak in a 30,000 gallon tank while receiving professional instruction from a kayak instructor. In the Florida Speedway section, visitors can test their NASCAR knowledge and compete in a "real-life" pit crew challenge for a chance to win Florida trips and gifts. While at the Florida Experience, potential vacationers can plan their Florida trip. The Florida Experience was created by Visit Florida and Destination Experience.
Nabisco Introduces 100 Calorie Packs
Nabisco is introducing pre-portioned, 100 Calorie Packs of some of its most popular, great tasting brands. Each package of Oreo Thin Crisps, Chips Ahoy! Thin Crisps, Wheat Thins Minis, Kraft Cheese Nips Thin Crisps and Nabisco Mixed Berry Fruit Snacks contain 100 calories, 0-3 grams of total fat and meet the U.S. FDA per-serving standard for zero grams trans fat. According to Nabisco, 100 Calorie Packs are a great "grab and go" option for people who want to snack and still stay on track with their sensible eating habits.
Virgin Electronics Unveils Small, Wearable MP3 Player
Virgin Electronics has unveiled a MP3 player that weighs just half an ounce and is ideal for people who love to enjoy music on the go. The Wearable 128MB MP3 Player holds roughly 40 songs and delivers one of the best MP3 player values on the market today at $99.99. Said Joe Sipher, Sr. V.P. of Marketing for Virgin Electronics, "The Virgin brand stands for value, quality, innovation and fun. The Wearable MP3 Player is exactly the type of product that you'd expect from a brand like Virgin. The product is so small and light it can be worn comfortably around the neck, arm-anywhere. No pockets required."
Microsoft Windows Portable Media Centers Debut
Microsoft Corp. has introduced Windows Mobile-based Portable Media Centers, a new category of multimedia players that allow people to enjoy all the digital entertainment they store on their PC-recorded television, music, movies and pictures-on one device. Using any personal computer running Microsoft Windows XP and the new Windows Media Player 10, people can quickly and easily transfer music, photos and video to their Portable Media Center to enjoy anywhere, anytime. Microsoft also announced that MLB Advanced Media (MLB.com) will make Major League Baseball content available as a subscription package or on a pay-per-view basis for download and playback on the new handheld multimedia device. Portable Media Centers are a result of close collaboration between Microsoft Corp. and leading consumer electronics manufacturers such as Creative Labs Inc., iRiver International, Samsung Electronics and Intel Corporation.
Harman Multimedia Debuts Portable Audio System
Harman Multimedia has introduced JBL On Tour, a portable audio system designed to meet the demands of consumers on the go. JBL On Tour is described as the ultimate addition to any digital music player, personal CD player, laptop or desktop computer. The combination of unique and innovative design with advanced speaker technology provides a clean and clear audio experience.
"The popularity of digital music players has exploded in recent years and what has been missing is a portable, attractive, and great-sounding set of speakers to complement any digital music player-such as iPod," said Joe Milano, Harman Multimedia's Director of Strategic Accounts. "Harman Multimedia's JBL On Tour was developed specifically for the music lover on the go, delivering high quality sound in the palm of the hand."
Outwater Introduces TexturePlus Panels
Outwater's new TexturePlus Panels are innovative 2'x4' high-density polyurethane panels designed to visually and texturally replicate the original building materials from which they have been modeled with exacting realism. Using Outwater's TexturePlus Panels, the look of authentic stone; brick; natural rock; slate; garden, castle or river stone; concrete; asphalt; beach sand; barnboard; driftwood; tree bark and bamboo can be achieved for a fraction of the cost. They are ideally suited for interior or exterior use in applications that include point of purchase displays, signage, and themed environments. Color pictorials and ordering information are available on the Web site at www.outwater.com. For more information, contact Outwater Industries, P.O. Box 347, 22 Passaic Street, Wood Ridge, NJ 07075; (Tel) 800-835-4400, 973-365-2002.
Richard Khaleel Joins Bank Of New York As Chief Marketing Officer
Richard Khaleel has joined The Bank of New York as Chief Marketing Officer. Khaleel joins Bank of New York from Alliance Capital Management LP, where he was Chief Creative Marketing Officer, responsible for all branding and product marketing. Prior to joining Alliance in 1996, he was V.P. of Marketing at CNBC, where he successfully relaunched the business news channel. In addition, he served as President of the software division of Scholastic, Inc. "His experience and insight will greatly improve our ability to expand the Bank's brand globally while sharpening our focus on key client segments," said Gerald Hassell, Company President, to whom Khaleel will report.
Matthews Intl. Acquires Cloverleaf Group
Matthews International Corporation has purchased Cloverleaf Group, a provider of merchandising solutions. Cloverleaf was formed by the recent merger of iDL, Inc., which is a merchandising solutions company headquartered in Pittsburgh, PA, and Big Red Rooster, which is a marketing and design services organization located in Columbus, OH. The acquisition is designed to expand Matthews' products and services into the merchandising solutions market. The company intends to continue using the brand names of both iDL and Big Red Rooster.
Outwater Plastics
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