Creative Online Weekly <br> September 20, 2010

Week of September 20, 2010

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The Art Of Shaving Retail Concept Launches In Charlotte, NC
Pompei A.D. (www.pompeiad.com), a full service creative branding and design firm, has completed the design of The Art of Shaving's new store scheduled to open in the SouthPark mall in Charlotte, North Carolina.
The new visitor experience for The Art of Shaving, which was acquired by P&G in 2009, revolves around "The 4 Elements of the Perfect Shave": Prepare, Lather Up!, Shave, and Moisturize. A central table, which is the first major element that greets visitors, explains The 4 Elements in a simple, direct and multifaceted way; it also acts as a guide to other areas around the store and tells a story that demonstrates the key elements to the Perfect Shave.
These stories are supported by integrated merchandise; dynamic fixtures and natural materials including stained rift cut white oak, polished nickel and white Carrara marble; graphics and other interactive elements. Many stores will also include a barber spa for in-store shaving treatments.
"The Art of Shaving's product line and grooming system is truly revolutionary, and our redesign of the retail environment is intended to showcase the brand and The 4 Elements of the Perfect Shave in a way that is compelling without being intimidating," stated Ron Pompei, principal and creative director of Pompei A.D. "Throughout the process, we were inspired by the look and feel of a traditional men's club, combined with contemporary luxuries."

D&W Fresh Market Store Offers Old World Market Charm
The newest D&W Fresh Market at Knapp’s Crossing, in Grand Rapids, MI is a 50,000 sq. ft. state-of-the-art, energy efficient store, which blends the attributes of old world markets with specialty foods and destination departments, plus the convenience, time, and cost savings of a larger supermarket.
The outdoor market is stocked with crates full of fresh fruits, vegetables, hanging baskets, and colorful flowers. Inside, there is the sight and smells from the Old World Artisan bakery, fresh roasted coffee Starbucks bar, floral department, full service delicatessen, made-to-order sushi station, teas by the ounce, Greek olive bar, made to order pizzas and salads, Gelato and Sorbetto and more. Dennis Eidson, CEO, Spartan Stores, said, “Time-crunched shoppers who appreciate quality foods and attractive presentations are going to be extremely impressed with everything the store offers.”

GroundGraphics® Offers Heineken Draught Kegs Lenticular
GroundGraphics® introducing a new way to enjoy Heineken beers was the purpose of the campaign. The counter mat should display several images in a limited amount of space that would demonstrate how the new draught keg would work and basic information on freshness and suggested use. The typical counter space in a small convenience store setting would limit its size. But there would need to be features that would allow easy removal and replacement for cleaning, have a thin profile, and remain in position once in place.
The three-phase lenticular CounterGraphics™ demonstrated the easy use of the Heineken Draught Kegs and maximized the space of the typical counter. The single-word messages changed with the keg images and coordinated with other promotional materials. The GeckoBack™ adhesive used to secure the CounterGraphics™ to cashier counters was easily removed for cleaning and withstood frequent repositioning by periodic cleaning of the adhesive side. Additionally the adhesive also allowed the retailer the options to place the CounterGraphics™ on other surfaces like windows, doors, mirrors or walls. (Web site) www.groundgraphics.com

In-Store Mobile Program Supports AVATAR Launch
Twentieth Century Fox Home Entertainment and JAGTAG have launched a mobile campaign for the release of AVATAR on Blu-ray disc and DVD. The in-store program leverages JAGTAG’s 2D mobile barcodes in promotions at Best Buy and Kmart locations to offer AVATAR fans clips from the film immediately and the chance to opt-in for ongoing multimedia mobile content.
Every shopper with a cameraphone can snap a photo of the AVATAR-branded JAGTAG on the AVATAR display to receive ongoing AVATAR content throughout the year. “With this new campaign, we are able to connect with consumers in-store in a new way, while extending the opportunities for engagement through an opt-in mobile update program,” said Mary Daily, Exec. VP, Marketing Fox Home Entertainment.

Powerade® Teams Up With Guillermo 'Memo' Ochoa For First Ever Hispanic Integrated Marketing Campaign
POWERADE will feature Guillermo "Memo" Ochoa, goalkeeper for the Mexican National Team, in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players."

A&E & Barnes & Noble Display “The Glades”
A&E Network has launched an innovative marketing partnership with Barnes & Noble to drive tune-in for its new original drama series “The Glades.” In a television and book industry first, A&E has transformed its pilot script of “The Glades” into both a physical and digital book for distribution through Barnes & Noble’s retail and digital channels.
“The Glades” book will be featured on displays in Barnes & Noble’s book stores, reaching millions of customers. A complimentary copy of “The Glades” will be offered to in-store customers, while supplies last. “We’re excited to partner with Barnes & Noble on this promotion,” said Guy Slattery, SVP, Marketing for A&E. “‘The Glades’ book has all the ingredients to be essential summer reading and drive awareness for the series.”
“We are honored to partner with A&E to launch its new drama series with a book-centric promotion that taps our expertise, retail, online and digital channels,” said Patricia Bostelman, VP Marketing, Barnes & Noble. Fathom Communications developed the concept and managed the unique marketing initiative.

Army Experience Center Features Virtual Army Experience
The Army Experience Center (AEC) is a state-of-the-art U.S. Army education facility located in Philadelphia, PA that has been a centerpiece for innovation in the Army's recruiting and marketing enterprise. Ignited, an innovative marketing and branding agency, designed the Virtual Army Experience, a 19,500-square-foot mobile marketing tour that features mission simulators based on the America's Army video game. Together with the Army, they strived to build a facility where both new and repeat AEC visitors were able to discover aspects of Army service through high-tech virtual experiences, interactive technologies and regular access to Soldiers.
Ignited President Eric Johnson, said, "We wanted the AEC to not only reflect the contemporary Army but also showcase how technologically advanced the Army of today actually is. Our goal was to design and deliver an innovative center that was a brand destination, rather than a typical recruiting center."

California Table Grape Commission Partners With Baseball Teams Across North America
California Table Grape Commission is partnering with baseball teams across North America for a baseball and grape promotion at selected ballparks including: Los Angeles Dodgers' Dodger Stadium, Baltimore Orioles' Camden Yards, San Francisco Giants' AT&T Park, St. Louis Cardinals' Busch Stadium and Toronto Blue Jays' Rogers Centre. Each team will feature fresh grapes from California at its concessions, plus fans will get to enjoy a Grapes from California Day at the stadium.
Coming in as the "designated hitter" for the program, Celebrity Chef and Food Network Star Tyler Florence will inspire fans to enjoy fresh grapes at home with delicious, fun twists on traditional ballpark fare recipe ideas including, Ballpark Dogs with Tangy Grape Relish and Super Pretzels with California Grape Cream Cheese.

Macy's Offers An Exclusive Smurfs Collectible Plush Line To Be Available This Holiday Season
Ahead of their positively smurfy feature film next year, Macy's Parade & Entertainment Group and Sony Pictures Entertainment revealed that the beloved Smurfs will serve as Macy's 2010 Holiday Ambassadors as an exclusive plush available only at Macy's. As the featured character for Macy's holiday initiatives, the collectible Smurfs plush will be available at more than 800 stores nationwide. The plush will be touted by a robust marketing campaign that will showcase the Smurfs in a variety of outlets, from dedicated advertising and collateral to special events including the world-famous Macy's Thanksgiving Day Parade. Their return to prominence will culminate with a feature film set for release by Sony Pictures.
"We are thrilled that the Smurfs will join the ranks of Macy's Holiday Ambassadors this year. It's time for a new generation to fall in love with our blue friends," said Amy Kule, group vice president, National Events and Partnership Marketing, Macy's Parade & Entertainment Group. "The Smurfs will be front and center at Macy's this holiday season, from windows and countertops to a giant balloon, making the Smurfs plush a coveted collectible for the millions who grew up watching the television show and scores of new fans to follow. The exclusive plush program will also serve as a great element to support the upcoming feature film." The promotion of the collectible plush extends to Macy's Herald Square store windows, jumbotron, signage in all 800-plus Macy's locations nationwide and in-store events at high-traffic stores in key major markets.

Polar And Nike Introduce Heart Rate Training To Millions Of Nike+ Runners
Nike and Polar have introduced the Polar WearLink®+, a new product that works with the Nike+ SportBand and the Nike+ iPod Sport Kit, enabling users to run and train with heart rate monitoring for the first time.
The Polar WearLink®+ is worn comfortably around the chest and transmits the user's heart rate wirelessly to their Nike+ iPod Sport Kit or SportBand. It will improve the training experience of Nike+ users helping them to understand how hard they are working in any given run. Users can see their beats per minute while they run with their Nike+ SportBand, or hear spoken feedback of their BPM during their Nike+ iPod workout. And after training, heart rate data can be transferred to the nikeplus.com web service. Users can track how long they ran in their target heart rate zone and see their heart rate progress over time.
"We are delighted to enter into this partnership with Nike," said Marco Suvilaakso, Group Product Director at Polar. "Polar and Nike are both market leading global sports brands. Nike users around the globe can now benefit for the first time from pioneering Polar heart rate monitoring technology. The new WearLink®+ transmitter Nike+ will make accurate heart rate training available to millions of Nike+ users. It will add a new dimension to their training enabling them to train at the right intensity to achieve their goals. We anticipate this will be a very popular product."

TCBY Unveils Preview Of New Brand Identity, Store Design And Self-Serve Prototype
TCBY, the Country's Best Yogurt, is debuting a refreshing modern store design and a self-serve model, served with a simple, yet contemporary new brand identity. Hometown of Salt Lake City, TCBY is looking to expand its appeal to a broader consumer base as well as increase franchisee interest in hopes of generating a record year for franchise sales.
"We feel like the tone of the experience, energy, and choice self-serve offers the consumer is not only a dramatic departure from our current experience, but a departure from the category as a whole," said Timothy Casey, CEO of TCBY.
TCBY believes its size and infrastructure give it a competitive advantage to scale the new prototype aggressively as demand grows. Possibly more relevant is a post-recessionary culture that is embracing the independence and convenience of a Do-It-Yourself mentality that's playing an important role in the economy's financial recovery, particularly for the retail and restaurant industries. With a distinct color palette and welcoming social lounge, the new store design boasts a clean, progressive personality with smart functionality for both consumers and employees. Mindful of the concept's vision, TCBY has created a self-serve customer experience that is both accessible and attractive. Upon entering the store, customers are greeted by 10 to 16 soft-serve flavors boasting 98 percent fat free and sugar free frozen yogurt and sorbet options. After choosing their favorite flavors, guests approach an extensive toppings bar brimming with fresh fruit, granola, and a variety of dry and hot toppings to finalize their creation. Pricing is done by weight at $.39 per ounce. TCBY tapped Salt Lake City-based StruckAxiom to develop an innovative prototype design and will incorporate variations of the updated logo on in-store and outdoor signage, packaging, employee uniforms and marketing collateral.

Barlean's Offers Omega-3, 6, 9 Nutrition In Orange Cream Flavor
Reminiscent of the classic "Creamsicle," Total Omega Swirl is the latest in Barlean's smooth and creamy Swirl line of EFA supplements. Total Omega is a complete Omega-3, 6 and 9 master blend of organic flaxseed oil, Fresh Catch™ EPA/DHA fish oil and pure borage oil. "It's like having a delicious dessert, but it's a healthful, perfect Omega-3 solution for the whole family," said owner Bruce Barlean.

Golden Tiger® Introduces New Sushi Bar Thaw-and-Serve Sushi.
Golden Tiger, the Asian food division of Windsor Foods, has introduced Sushi Bar, an exciting new line of authentic, frozen sushi. Hand-rolled and pre-sliced, these all-natural rolls are made from fresh ingredients and renewable seafood resources, including only wild-caught fish. They contain no additives or preservatives, and come fully cooked in convenient vacuum packs. Sushi Bar is available in four flavors: California roll, Smoked salmon and cream cheese roll, Spicy crab roll and Vegetarian roll.
Lorena Cantu, product manager, Golden Tiger, said, "Our new Sushi Bar line features the top three flavor profiles - spicy, smoked and sweet. And the available tray sets with soy sauce and wasabi condiments make Sushi Bar perfect for merchandising grab-and-go combinations."

Lay's Kettle Cooked Celebrates New Flavors Made With All Natural Ingredients
Lay's, a brand of PepsiCo's Frito-Lay division, is launching three new flavors inspired by tastes from coast-to-coast including regional flavors Harvest Ranch in the East and Crinkle Cut Spice Rubbed BBQ in the West. The Company also announced that it is using all natural ingredients to craft its Lay's Kettle Cooked potato chips.

LeapFrog Launches Leapster Explorer Platform For Mobile Learning Experience
LeapFrog Enterprises, creator of the #1 educational gaming handheld Leapster2, has introduced the Leapster Explorer Learning Experience, delivering more than 40 different learning and play experiences by year-end, and an unprecedented combination of handheld and online play for four- to nine-year-old kids. Featuring a hi-res, finger-touch screen, Leapster Explorer supports downloadable Leaplet™ Learning Apps, like e-Books and videos, and a click-in camera accessory, for high-tech, kid-tough learning and play. Leapster Explorer players can access even more learning fun online in LeapWorld™ (www.leapfrog.com/leapworld), for a total mobile learning experience that offers kids new discoveries every time they play.

Logitech Unveils Family Of HD Webcams
Logitech has unveiled a full lineup of HD webcams. Offering HD 720p video calling, full HD 1080p video recording, Logitech Fluid Crystal™ technology and one-click HD-uploading to Facebook™ and YouTube®, the flagship Logitech® HD Pro Webcam C910 makes high-definition video calling, recording and sharing a reality. Setting a new standard in quality, the top-of-the-line Logitech HD Pro Webcam C910 not only lets you record video in stunning Full HD 1080p and make video calls in fluid HD 720p, but it also features crystal-clear stereo audio with two mics - one on either side of the webcam lens. If you prefer a webcam that can go wherever you go, the portable Logitech HD Webcam C510 - with its fold-and-go design - makes it easy to take your webcam with you. Logitech also introduced two HD webcams at a price that everyone can afford: the Logitech® HD Webcam C310 and the Logitech® HD Webcam C270.

Mattel Unveils New Monster-Themed Franchise Targeting Tween And Teen Girls
For the first time in company history, Mattel will roll out a new intellectual property, Monster High™, across a number of diverse consumer products categories simultaneously at launch. This new franchise targeting tween and teen girls, brings together the hip teenage descendants of the world's most famous monsters to brave the trials and tribulations of high school. The property delivers rich content and relatable storytelling via publishing, web, animation and live-action theatrical entertainment and launches consumer products in notable categories including apparel and accessories, and toys. Mattel has partnered with best-in-class category experts including Little, Brown Books for Young Readers, best-selling author Lisi Harrison, Universal Pictures, Justice® and Party City to bring this property to life.

New Weather-Based Landscape Watering Technology Gadgets Help Homeowners Reduce Water Waste
Rain Bird, the company that pioneered the irrigation market more than 75 years ago, is changing the way homeowners water their landscapes with the unveiling of a group of technology-infused irrigation products that are designed to provide significant water savings by automatically adjusting the schedule and amount of water needed according to constantly changing weather conditions. From weather-based smart controllers that adjust sprinkler operation according to current and historical weather data to wireless rain and freeze sensors, to moisture sensors that deliver real-time information on soil condition, each is designed to be used in residential lawns and gardens and can help homeowners cut outdoor water use by up to 70%.
"The technology found in these new products will change the way residential landscapes are watered by allowing homeowners to tie the operation of their sprinkler system directly to the needs of the landscape on a real-time basis," said Dave Johnson, Rain Bird's director of corporate marketing. "As the weather conditions change, the sprinkler system will reflect those changes by tailoring watering accordingly. No longer does the homeowner need to worry about whether or not their lawn and garden is getting too much or too little water. The result is less water wasted, lower water bills and a healthier and heartier landscape."

VTech® Launches MobiGo™ Combining Touch Screen Technology With Kid-Friendly Edu-Gaming
VTech ®'s newly launched MobiGo combines touch screen technology with important early learning games that develop skills such as math, language and logic for 3- to 8-year-olds. Children can explore a world of learning through the interactive games, coloring book pages, and drawing instruments on MobiGo with the touch, tap and flick of their fingers, and the QWERTY keyboard allows older children to develop early typing skills - all while keeping little fingers away from those expensive touch screen phones.

YOLO Colorhouse Offers 'Outside' Paint Line
YOLO Colorhouse, the Portland, OR-based company specializing in zero-VOC paint finishes, features a Green Seal® certified, "Outside" line of 100 percent acrylic exterior paint, in a palette of unique colors inspired by landscapes and nature. Formulated to be durable and weather resistant, "Outside" has been shown to outperform leading premium, conventional paints in accelerated weather testing. Drawing from 36 rich warm exterior hues, divided into six distinct color families-OCEAN, DESERT, PRAIRIE, CANYON, FOREST and CLOUD-YOLO Colorhouse offers homeowners 90 recommendations for exterior color combinations to perfectly complement the gardens, trees and urbanscapes of the outside world.

Goody Simple Styles Collection Styling Tools Launches
Newell Rubbermaid's Goody® brand, a leading name in hair accessories and styling tools, has launched Goody Simple Styles™, a collection of four easy-to-use tools that help women achieve a number of trend-forward, salon-inspired styles on their own, at home, with no professional stylist required.
"Goody Simple Styles provides modern, trend right styles for all women by offering easy to use accessories that make fashionable hairstyles achievable everyday," said Kim Hoelting, Vice President of Marketing for Newell Rubbermaid's Beauty & Style global business unit. "And in doing so, Simple Styles offers solutions to the common hair frustrations women experience with easy, step-by-step instructions and user-friendly product design at an exceptional value."
The user-friendly Goody Simple Styles collection includes a Spin Pin, Pony Pouf, Modern Updo Pin and Volume Boost Comb, and is now available nationwide at Walmart, Target, Walgreens, CVS and Duane Reade stores.

Eternity Beverages Introduces INTO ENERGY Energy Drink From Austrian Alps
Eternity Beverages, LLC has launched INTO2 ENERGY DRINK. Already well received and available in South Florida's top nightlife, entertainment and retail locations, INTO2 ENERGY DRINK is rapidly expanding to additional markets throughout the state of Florida. Not just a run of the mill energy drink, INTO2 Energy DRINK starts with water purification and pasteurization. Fresh from the Austrian Alps, the water is boiled to remove all toxins, infused with purest European vitamins forever raising the bar on the quality energy drink process. In an effort to provide the best taste and most pure and refreshing energy drink, INTO2 ENERGY DRINK differs from the competition by capping the carbonation in its product providing no energy drink after taste and is available in three flavors: Pure, Sugarfree, and Cranberry.

ClarityLife C900 Cell Phone Designed For Older Americans
Clarity, a division of Plantronics, offers the ClarityLife C900, an easy-to-use mobile phone made for older Americans that doubles as an emergency response device. The C900 features a large front display with prominent buttons and 20 decibel amplification. This senior-friendly design helps them deal with vision or hearing loss. Its easy-to-use features, without the unnecessary bells and whistles that so many phones now have, help seniors simply operate the phone and connect with friends and family. The phone's Safety Button instantly calls and texts preprogrammed numbers in the case of an emergency.

John B. Sanfilippo & Son Appoints Howard Brandeisky V.P. Global Marketing And Innovation
Howard Brandeisky, a CPG marketing veteran, has joined John B. Sanfilippo & Son, as Vice President Global Marketing and Innovation. In this new role, Brandeisky will lead marketing and innovation for the company's Fisher, Orchard Valley Harvest and Sunshine Country Brands as well as Private Brands across all channels in which the company competes. Brandeisky spent over 20 years at Kraft Foods in a variety of brand management, new product development and strategy roles.

Smashburger Hires John Harris As Senior VP Of Marketing
Smashburger, a fast-casual "better burger" restaurant, has appointed John Harris as Senior Vice President of Marketing. As the company grows at a rapid rate, having sold franchise and joint venture agreements to open more than 350 locations over the next five years, Harris will play an integral role in guiding Smashburger as it becomes one of the new great American brands. Previously, Harris served as President of TBWA's Karsh\Hagan Advertising in Denver, developing marketing campaigns for McDonald's, Fresh Gourmet, American Crew and TD Ameritrade.

Eddie Hill Named Senior Vice President, Marketing, WWE
World Wrestling Entertainment has named Eddie Hill to the role of Senior Vice President, Marketing. Hill will be responsible for providing strategic direction around WWE's branding and promotions, television tune-in, pay-per-view events, network affiliate marketing, WWE Studios and market research. He will report directly to Michelle Wilson, Executive Vice President, Marketing. He comes to WWE from American Express after he spent the last two years as Vice President/Head of U.S. Advertising & Global Agency Management.

Lil' Drug Store Products Promotes April Elsinger To Marketing Director
Lil' Drug Store Products has promoted April Elsinger to Director of Convenience Marketing. Elsinger will work to expand the company's convenience retailing leadership. Lil' Drug Store Products' Convenience Division offers more than 250 on-the-go health and beauty, general merchandise and automotive accessories sold in over 125,000 convenience and hospitality retailer locations throughout the United States.

Robin Domeniconi Named SVP, Chief Brand Officer, The ELLE Group
Hachette Filipacchi Media U.S. has appointed Robin Domeniconi Senior Vice President, Chief Brand Officer for the ELLE Group, which is comprised of the ELLE, ELLE DECOR and ELLEgirl brands. In that position, Domeniconi will manage all aspects of the brands including content, advertising, digital platforms and brand development. Domeniconi joins HFM U.S. from her post as Vice President, U.S. Advertising Sales, Marketing and Publishing for Microsoft.

Protection One Names Jamie Rosand Haenggi CMO
Protection One, the second largest electronic security company in the United States, has appointed Jamie Rosand Haenggi as Chief Marketing & Customer Experience Officer. In her role, Haenggi will lead all marketing, communications and customer experience strategies for Protection One. Haenggi brings more than 17 years of experience in marketing, sales, operations and strategy to her role as Chief Marketing & Customer Experience Officer and has been in leadership roles at National Guardian, Holmes Protection and ADT Security Services. Since 2007, Haenggi has been the Chief Marketing Officer at Vonage, a leading digital phone service provider.

GestureTek Introduces GestTable™
GestureTek, long-time pioneer of gesture control systems, has debuted its new GestTable™, a 42" LCD multi-touch surface computing solution, along with the new GestDisplay™, a 70" turnkey freestanding multi-touch unit. The technologies will run new multi-touch applications for retail, advertising and public spaces. The GestTable is a 42" LCD multi-touch unit featuring high-definition 1920 x 1080 p resolution with a 16:9 aspect ratio, a precise and responsive tracker and an ultra-speedy response time, with multiple cameras running at 100 frames per second. The new GestDisplay 70" MT is a freestanding vertical multi-touch display that features a large-format screen with a 70" diagonal surface and a streamlined base that measures just 22" deep. This turnkey, plug and play unit produces bright, clear, crisp multi-media imagery, even in harsh lighting environments. With virtually no frame or technology to be seen, images appear to be floating in free space. Attractive, eye-catching and easy to set up just about anywhere, the system functions both as ready-made digital signage for branding and advertising, and as an easy-to-use interactive information presentation system, for way-finding or retrieving product information. Most notably, it employs the natural dynamics of gesture and multi-touch. For more information, contact. (Web site) www.gesturetek.com

Schult Introduces Sleek New Line Energy-Saving Poster Cases
Schult, a leading provider of décor signage, menu systems and displays and specializing in end-to-end digital integration services, has launched a sleek new line of energy-saving poster cases, signs, menu systems and displays under the smartbrite brand. The "green" product line is a result of a companywide initiative to design and manufacture energy-smart signs and displays that are visually compelling. Schult smartbrite products provide up to 90% in energy savings over traditional fluorescent signs and displays. "To compete in today's environment, our customers need affordable, energy-wise signage and displays that visually freshen up their brands or sites," said Jan Durwood, CMO for Schult. "With the launch of our smartbrite line of signs, menus and displays, we deliver brand distinctive solutions that have a tangible return on investment." For further information Schult smartbrite products and services, call 1(800)783-8998; e-mail sales@schult.com; or visit; (Web site) www.schult.comm

Prysm Creates New Partnership With Vertigo Digital Displays
Prysm, Inc. has formed a new partnership with Vertigo Digital Displays for the development of display enclosures for Prysm's Laser Phosphor Display (LPD) panels. Prysm challenged Vertigo with the opportunity to design a wide range of display solutions using Prysm's patented LPD tile technology which would highlight the unique tiling and scalability of the technology while delivering a practical yet attractive display implementation. Prysm has released two Vertigo digital signage solution designs- one 2x5 tile digital display, and the other a unique 16 tile creative window display with a center opening through which shoppers could see the inside of the store. The solutions are finished with polished walnut frames and sturdy pedestal stands, and include integrated cooling and space for integrated player electronics. Based on the LPD technology, Prysm's environmentally-friendly LPD panels are more cost-efficient than and consume only one quarter of the energy of other display technologies. For more information, visit www.prysm.com or www.vertigodisplays.com. (Web site) www.vertigodisplays.com

NeuroFocus Introduces Breakthrough 3D virtual Named N-Matrix 3D
NeuroFocus, a world leading neuromarketing firm, is introducing a breakthrough 3D virtual store technology named N-Matrix 3D, which is important to companies seeking to gain the most accurate gauge of how consumers respond subconsciously to product designs, packaging, and store layouts. Based on neuroscientific research, the N-Matrix 3D virtual reality shopper insights system applies advanced, proprietary digital technology that is on a par with what "Avatar 3D," incorporates. The patented software applies neuroscientific knowledge of how the brain perceives and analyzes products, package designs, and store settings to create three-dimensional virtual renderings that stimulate the subconscious to process them as it does reality. "Our goal with N-Matrix 3D was to create the sense of reality in a lab setting that would allow test subjects to experience the critical subconscious cues that drive perceptions and purchase decisions," said Ratnakar Dev, NeuroFocus' chief architect and technical leader for the N-Matrix 3D system. "Designing this 3D virtual reality environment from the ground up using neuroscience is the breakthrough. We live and buy and consume products in a three dimensional world. Now we can test products and store environments the same way we shop." For more information, visit NeuroFocus at; (Web site) www.neurofocus.com

Evo Exhibits Introduces “Sacajawea”
Evo Exhibits has given the sleek and popular “Sacajawea” trade show display a great functional upgrade allowing exhibitors to assemble the trade show booth - without tools. The Sacajawea trade show booth functions beautifully as an in-line display. Each 10x10 display converts to a 10x20 display. These displays bring a much needed higher value back drop to the exhibitor looking for a portable hybrid trade show display. The Sacajawea latest upgrade are thumb knobs instead of traditional set screws which makes assembly possible within 45 minutes for a 10x10 booth, including un-packing. For more information, contact Evo Exhibits, 1879 N. Neltnor Blvd. #332, West Chicago, IL 60185; (Tel) 630.520.0710; (Web site) www.evoexhibits.com

The George P. Johnson Co Creates Lexus Exhibit At LA Auto Show
The George P. Johnson Co. recently created this Lexus exhibit at the LA Auto Show using the Pixled F-11 as a creative centerpiece. The circular screen was made up with double sided F-11 modules. The outer screen was made with a total of 42 modules wide and 2 modules high. The inner screen was built with 36 modules wide and also 2 modules high. For more information on the Pixled F-11, visit (Web site) www.pixled.com

Stoli Launches Provocative New Celebrity-Driven Campaign
Would You Have a Drink With You? This is the question posed by industry innovator Stolichnaya Vodka in a new ad campaign that will feature multiple celebrities launching with Playboy magnate Hugh M. Hefner. The campaign features multiple celebrities who represent a spirit of originality, people who, like the brand itself, are ground-breakers in their field, passionate and driven to excel. Furthering the brand's relationship with Hugh Hefner and Playboy, Stoli will release a limited edition bottle of Stoli Ohranj featuring the iconic Playboy bunny logo.
"Stoli, with its rich heritage as a pioneering brand, looks forward to bringing the Would You Have A Drink With You? campaign to life for our consumers and trade alike via events, sponsorships, and on- and off-premise programs," said Lisa Pfenning, Category Director - Stolichnaya Vodka, William Grant & Sons USA. "We are excited to see how Stoli fans across the country react and interact with this exciting program and the dynamic personalities we present, whose own pioneering spirits perfectly mirror that of the Stolichnaya brand." (Web site) www.grantusa.com

Black Star Beer Offers 'MAYBE THE BEST TRIP EVER' Sweepstakes
Black Star Beer is offering the world MAYBE THE BEST TRIP EVER sweepstakes for one lucky fan and five friends to win. Black Star Beer partnered with the Palms Casino and Resort, Virgin America, the Great Northern Brewery, and the professional basketball team from California's capital city.
The winning fan's group will begin their journey by flying to Whitefish, Montana to visit the Great Northern Brewery, home to Black Star Beer. The group will be guided by Marcus Duffey, Great Northern's General Manager and resident beer expert and brew their own beer, which will be bottled and packaged with their own private label. After spending time fly fishing with local masters, river rafting on a guided tour down the Flathead River, and hiking and camping in Glacier National Park, Black Star Beer will fly the crew on a private jet to California's capital for a VIP experience with a professional basketball team. Stepping up the VIP status, the group will get back on the private jet and head to Las Vegas to stay at the Palms Resort and Casino where they will be greeted with their very own poolside cabana and suite.

Alloy Sells FrontLine Marketing Business To Acosta
Alloy, Inc., one of the country's largest providers of targeted media and marketing programs, has sold its FrontLine in-store marketing division to Acosta Sales and Marketing. Commenting on the FrontLine sale, Matt Diamond, Chairman and CEO of Alloy said, "We are happy to be able to realize significant proceeds from the sale of our FrontLine division. The business performed very well within Alloy, but as an in-store business, it was not core to our long term vision."

Kashi Company Kicks Off 2010 Day of Change Tour In Partnership With Burt's Bees
Kashi Company has launched its fifth annual Day of Change™ tour, which is a natural lifestyle immersion program and national grassroots tour that teaches people about the importance of holistic health and brings awareness to small steps they can take toward living their best lives. For the first time in its five years, Kashi is joining forces with Burt's Bees, a leading natural personal care company, to host the tour and educate attendees on the benefits of natural living through four interactive tents offering visitors a chance to taste Kashi's foods, refresh with personal care from Burt's Bees and participate in interactive classes and activities that bring natural living to life.
"Our Day of Change tour is an established program that we're proud to continue offering as a means to educate and inspire individuals to achieve optimal health," said Keegan Sheridan, natural food and lifestyle expert for Kashi. "In celebrating our fifth year, we are excited to partner with an established leader like Burt's Bees and introduce people to even more ways in which they can embrace a natural lifestyle."
Kashi's 2010 Day of Change tour invites visitors to participate in four interactive sessions: Taste Here: Participants enjoy a sampling of Kashi's tasty, better-for-you foods, including both favorite classics and new innovations. Nourish Here: Visitors are encouraged to refresh themselves with personal care products from Burt's Bees, including skin care, face, lip and body products. Explore Here: Individuals participate in interactive displays and fun workshops on sustainability. Little Steps Here: Participants can initiate their own personal change by making a simple pledge online, such as to plan an all-natural meal, get a good night's sleep, or walk for 30 minutes, as their first step to embracing a healthier lifestyle.

Krispy Kreme Introduces Lemon Kreme Pie Doughnut
Krispy Kreme is offering a new limited-time Lemon Kreme™ Pie doughnut. This summer standout combines delicious lemon and Kreme™ fillings in a yeast-raised doughnut. It is then topped with powdered sugar and a dollop of the lemon filling. "These flavorful lemon treats are sure to satisfy anyone who's looking to take it easy, cool down and keep the oven off," said Ron Rupocinski, corporate chef of Krispy Kreme. Krispy Kreme's Lovin' Lemon will remain in participating U.S. and Canadian retail stores.

Mike Paley To Lead Shopper Strategy For The Marketing Arm's Retail And Events Group
Mike Paley has joined The Marketing Arm as Senior Vice President/Strategy, a new position inside the agency's retail and events group. In his new role, Paley will lead The Marketing Arm's shopper events team, defining and creating strategies that drive client business. Paley previously served as chief marketing officer for Square One Advertising, a Dallas-based advertising agency, where he worked with a number of major brands over a ten year period, including Miller Brewing Company, Dr Pepper Snapple Group, Cargill Meat Solutions, Butterball, and Halls. (Web site) www.themarketingarm.com

PepsiCo Signs Deal With Gas Station TV To Drive Consumers At Point of Purchase
Gas Station TV and PepsiCo announced a multi-year, multi-brand agreement to promote Pepsi, AMP Energy drink, AMP Energy Juice, and Brisk to consumers at the gas pump. GSTV joins other outlets in PepsiCo's evolving media mix including NBCU, YouTube, Hulu and MTV Networks. PepsiCo's strategy embodies an innovative approach at engaging consumers in the many passion points in their lives. With its unique and valuable television environment at point-of-purchase, GSTV helps the brand reach a customer right before making a purchase decision.
"GSTV is a great example of a partner who is playing a vital role in helping us connect with our consumers in meaningful ways when they are most receptive to our messages," said Seth Kaufmann, Director, Media Strategy & Investment, PepsiCo North America Beverages. "Our partnership with GSTV allows us to add value to the consumer experience, ultimately deepening our relationship with our consumers and driving our business as a result. It's also an added bonus that they are closest to the moment of truth in a key strategic retail channel for us, ensuring our consumer connections translate into sales." (Web site) www.gstv.com

EntertainmentXpress Rolls DVD Kiosks Into Select Pizza Hut Stores
EntertainmentXpress, the entertainment distribution division of Public Media Works, has begun rolling out its DVD digital entertainment platform in key Pizza Hut locations operated by Aurora Huts LLC of Mars, Pennsylvania. EntertainmentXpress provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues.
With the installation of the EntertainmentXpress DVD kiosks in these Pizza Hut locations, customers will be able to order both pizzas and movies at the same time -- whether by phone, over the Internet or in a store.
According to Bill Zabit, Chief Marketing Officer for EntertainmentXpress, the company plans on working with Pizza Hut stores to bring them the exclusive advantage of integrating with their phone, web and point-of-sale ordering systems to deliver pizza and a movie to homes, offices and hotels. "This could represent a huge marketing and sales advantage to Pizza Hut stores while further differentiating them from current competitors," Zabit said. (Web site) www.publicmediaworks.com

Ping Mobile To Provide Interactive Mobile Marketing Campaigns For Provision
Provision has partnered with Ping Mobile to add a mobile marketing component to its displays. The partnership will allow Provision's 3D Media Center platform to function as an integrated point-of-sale solution in malls, airports and other public locations. Provision's 3D holographic display systems represent a revolutionary technology that provides the projection of full color, high-resolution videos into space, detached from the screen, without any special glasses.
Curt Thornton, CEO of Provision, said, "By adding a mobile marketing capability to our 3D holographic displays, we are able to offer our clients a leading-edge technology that will directly result in location-based sales." Ping Mobile president Shira Simmonds, said, "When consumers respond to a call-to-action in a mall, airport, stadium or other public venue, they can retrieve discount coupons, tickets, vouchers and other printed items from Provision's 3D Media Centers. They can then redeem those offers with the participating on-site retailers. It's one of the most effective uses of mobile marketing, as it reaches consumers in real time, while they're out and about in immediate proximity to the retailer." (Web site) www.provision.tv

Velocity And Vivid Join To Lead Creation Of Team Epic
Velocity Sports & Entertainment and Vivid Marketing have formed Team Epic, a lifestyle marketing agency bringing together two of the premier brands in the sports and entertainment marketing business. Team Epic has been formed to ensure that Velocity and Vivid clients are completely responsive to the needs and desires of consumers now and into the future. (Web site) vividmarketinggroup.com

Ricoh Completes Times Square's First 100% Solar Powered Billboard
Ricoh Americas Corporation has completed its 100 percent solar powered electronic billboard, the Ricoh Eco Board, located at 3 Times Square at the corner of 7th Avenue and 42nd Street in NYC. The Ricoh Eco Board, which is 47 feet high by 126 feet long, is the first billboard in Times Square to be totally lit by solar energy. It is powered solely by 62 solar panels and 24 thin-film PV solar modules, and illuminated by 16 LED floodlights.
Ricoh made a promise not to use conventional electricity from the grid to light the Eco Board and will allow it to go dark due to lack of sunlight. By using only solar power to light the sign, Ricoh is playing a part in reducing the amount of carbon emissions released by conventional electrical power sources. (Web site) www.ricoh-usa.com

RPMC Adds Robert Simpson As Vice President
Global marketing services company Red Peak Group has appointed Robert Simpson as Vice President at RPMC. Based in Chicago, Simpson will lead strategic marketing planning and development across the company's client roster. Most recently Simpson served as North America Marketing Director at Motorola Inc. (Web site) www.gmsservices.com

Sparks Promotes Ellery And Lentz To V.P., Creative
Sparks, a leading global event marketing agency, has promoted Mike Ellery and David Lentz to Vice President, Creative. Ellery and Lentz were previously Senior Creative Directors of the Company's east and west coast regions, respectively. Ellery is based at the company's headquarters in Philadelphia while Lentz is based in the Company's San Francisco studio. (Web site) www.sparksonline.com

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