More than 8,000 prizes will be awarded through the sweepstakes, with one lucky consumer winning a new Ford Expedition and a trip for 12 to a Monday Night Football game, complete with a tailgate party in the stadium parking lot.
"Fall means football and tailgate parties, and what better way to celebrate the kickoff of the season than with the "Budweiser Tailgate Sweepstakes," said Dan McHugh, Director, Sales Promotion, Anheuser-Busch, Inc. "This is an exciting program for consumers because of the great prizes they can win, and it adds value for retailers and consumers through our cross-promotional partnership with Frito Lay."
Budweiser and Bud Light are teaming up with Frito Lay to provide instantly redeemable $1 off coupons for two 5-ounce-or-larger bags of either Lays or Ruffles potato chips. The coupons can be found at Budweiser, Bud Light or Frito Lay point-of-purchase displays in retail outlets. Budweiser and Bud Light are supporting the promotion at the point-of-sale with banners, posters and counter cards.
"For many women, home is the place where they can retreat and unwind at the end of a stressful day," said Carol J. Hamilton, Senior Vice President of Marketing for L'Oreal. "With Turning Point Instant Facial, they can now experience the effects of a professional facial -- without making an appointment at a spa or salon!"
Turning Point Instant Facial not only delivers benefits of a facial -- it has the added advantage of an easy, one-step application. The first product of its kind to be made available to the mass market, Turning Point has been developed by L'Oreal in response to the increasing popularity of facials among women.
With four patties to a package, the line is expected to be a significant sales contributor to the already extensive Morningstar Farms line of 25 items.
"We are very excited about this product introduction for several reasons," said Don Burke, Worthington Foods' Executive Vice President of Marketing and Sales. "First of all, it is a great tasting product. Add to that the combined strengths of Morningstar Farms' category leading brand position and the power of the Hard Rock Cafe name with customers. Plus, the growth of the category is in large measure due to new users of veggie burgers, and the Hard Rock Cafe name will definitely get their attention."
Joseph has 14 years experience serving in a variety of key management positions with Iomega. Most recently he was Senior Director of Worldwide Channel Marketing.
Noland comes to MotoPhoto from S.C. Johnson and Son, Inc., where he served as President of Whitmire Mirco-Gen Reseach Laboratories, Inc., a $50 million subsidiary serving the pest control, horticultural and animal health industries.
Prior to joining Smith Corona, Malatesta served as founder and President of Global Marketing Services Inc., a strategic marketing and sales support organization. Before GMS, he held executive positions in various firms providing sales and marketing services to emerging, mid-range and Fortune 100 companies.