Redken Styling By Results Campaign Features Hair By Guido
Redken is introducing a new merchandising system for its 29-item hair styling portfolio this summer, to make it easier for consumers to shop by "end results," increase sell-through and elevate Redken's premium brand image through association with top session stylist, Guido.
Redken is providing salons and professional stores nationwide with a planogram and signage to merchandise by desired end results: Volume, Straight/Smooth, Curl/Wave, Definition/Movement, Shine, Heat Styling, and Hairsprays. Images will appear above each group of products so consumers can easily select what items they should buy to achieve these looks.
Redken creative consultant and top hair stylist, Guido, created the seven different hair styles featured in the Style Portfolio Hair By Guido campaign. Graphics feature high end model imagery, elevating Redken's premium brand image in salons and professional stores. Display materials include seven shelf talkers with beautiful visuals and descriptive words, Style Portfolio poster, technique guide, customer brochure and a loop and DVD for salons.
The new campaign supports Redken's marketing strategy to address consumers' desires to find out how to take care of their hair and what products to use. "We need to teach consumers how to shop our products and use our products," explains Karen Fuss-Zipp, Senior Vice-President, Redken U.S. Marketing. "Guido came with visions of what models could look like and still be aspirational to consumers using our products. A technique guide explained how to create the look and what products were used. It definitely helped stylists see all the looks they can achieve using the products. The merchandising system is also consumer friendly, easy to shop and organized."
Febreze Odor-Eliminating Candles Introduced
After nearly a 90 year absence in the candle industry, Procter & Gamble is returning to its roots by introducing the Febreze Candle -- the first scented candle on the market with a unique odor-eliminating core. As the Febreze Candle burns, it uses a patented technology to remove unpleasant odors from the air while simultaneously filling a room with an inviting, fresh scent.
Said Jorge Mesquita, President, Global Home Care and P&G Professional,"We felt that it was only natural that an odor-eliminating candle bedeveloped for Febreze given the brand's heritage. The Febreze Candle goes astep beyond a traditional scented candle because it does more than justscent a room; it removes unpleasant odors, helping to create a pleasing,relaxing environment."
Febreze Candles will be available nationwide beginning in July 2007in five scents, including: Meadows & Rain, Spring & Renewal, Linen &Sky, Vanilla & Refresh and Apple Spice & Delight.
Three Tier Sink Display Provides Maximum Visual Presentation
Standing 80" tall by 40' wide this three tier sink display was designed and manufactured by DNS Display Industries Inc., (Web site) www.dnsdisplay.com of Concord, Ontario, Canada for Blanco Canada.
Sitting on an oval wood base and supported by tubular steel uprights, each sink is mounted on an individual wood grained MDF panel. The bottom sink is angled for maximum visual presentation. Units were shipped KD by Blanco to 80 plumbing supply stores across Canada with detailed assembly instructions.
Ariat Rolls Out Combo Tower To Display Western Boots & Apparel
Ariat International, a leading manufacturer of equestrian and western boots for the serious rider, needed a flexible tower display that could accommodate multiple combinations of product within a small space.
Concept Designs, (Web site) www.popconcepts.com a Palo Alto, CA-based point-of-purchase firm, produced a central powder coated steel frame with custom slat grid panels attached to the front and back. Optional slat grid panels can also be attached to the sides of the uprights to expand the capacity. The slat grid panels accommodate many of Ariat's existing branded display elements, including pegs, waterfalls, and shoe shelves. To further expand the display's capacity when used strictly as a belt display, an add-on "corral" attaches to the front or back face of the display and can double the belt capacity. A unique and elegant wood and metal belt "glorifier" that holds a single belt, mounts to the side grids. The display is mounted on casters to give retailers flexibility and mobility. The compact 2'x2' footprint makes it ideal for even the most space-challenged retailer. The display is strongly branded with a double sided wood header that combines a silk screened Ariat word mark with a dome label of their "shield" icon. The header is suspended from a curved cross-piece, summoning images of a paddock gate - a nod to Ariat's equestrian roots. When branded accessory elements like pegs, shelves, glorifiers, etc., are added, the Ariat identity is reinforced throughout.
The display can function solely as a belt display, as an apparel display, or as a cross-merchandising display. It provides a flexible and adaptable addition to Ariat's growing display family. It will also serve as a foundation piece as their product line continues to evolve and expand.
EJ's Pick-It Gift Center Features Seasonal Impulse Items On Display
EJ ENTERPRISE's new Pick-It Gift Center offers a convenient way for retailers to easily rotate impulse goods, even if display space is limited.
Ed Levenson, President, said, "With limited space to include a myriad of seasonal items, most retailers don't have the buying capability to change impulse product for each season. We developed this marketing and sales tool for greater profits at the retail level."
EJ's Pick-It Gift Center is comprised of several individual bins, each bordered by a corrugated picket fence. The reference to "Pick-It" applies to both the fencing and the fact that customers can pick what they want from the bin selections. The Pick-It Gift Center measures approximately 48" in width. Height is entirely dependant upon the retailer's display strategy, as the bins work well on a slat wall system.
"At each season, which currently includes Halloween, Christmas, Valentine's Day, Easter, and Spring/Garden, we offer up to 20 different items in designated quantities to make up the Pick-It Gift Center," said Marie Levenson, Executive Vice President. The retailer can pick any of the items offered, depending upon their customer's preferences. We know
that what works in one area of the country may not be as popular in another part of the country, so we allow our retailers to choose from quite a large assortment. The corrugated picket fence display is free with the initial order."
The Athlete's Foot Debuts New Merchandising System & In-Store Design
The Athlete's Foot is updating its in-store design, marketing and merchandising efforts to reinvigorate the brand and position it as a global franchise powerhouse in the retail industry.
One of the hallmarks of the plan to invigorate the TAF brand is an innovative merchandising system that allows customization of store offerings to suit individual communities and clientele. The system empowers franchise owners to be flexible, current and responsive to the demands of the core customers in each of their store locations by providing modular merchandise units in a variety of styles.
Informed by trend analysis and consumer research, TAF is introducing four styles of the modular merchandising units: TAFTech, a technical sport module which focuses on pure athletic performance; Street Sports, which has an urban vibe; Classic Athletic, which captures a retro, collegiate varsity style and Fusion, an edgy module inspired by extreme and board sports. Franchise owners will be able to select a mix of modules they feel are most appropriate for their individual stores - giving their locations a look, feel and product balance that will resonate best with their core clientele. The merchandise modules themselves are store fixtures, both wall and floor units, that will be "wrapped" with a graphics package expressing the featured style. The units will be incorporated into a new, overall in-store design which was inspired by the athletic lifestyle. Awnings and banners are meant to evoke a "race day" atmosphere, while fixture details are influenced by design elements of athletic equipment. The Athlete's Foot corporate logo has been updated to reflect the fresh in-store look. The new logo utilizes the classic TAF imagery of the winged foot, but visually puts the graphic in motion for a sleek new modern effect.
Additionally, TAF will be implementing in-store video technology in a number of its domestic locations in the course of the next year. This technology will manifest as flat screen video monitors in each participating store. Content may be customized for in-store entertainment and marketing, including promotion of exclusive product offerings from leading athletic footwear vendors. In addition, a research organization that specializes in trend-spotting has been retained to provide monthly reports, compiled by street-level scouts in ten major markets across the country, which will identify useful lifestyle and cultural movements that empower decision making, and will be used to advise franchise owners on creating a merchandise mix to appeal to their core clientele.
Yellow Jersey PET Bottle With Constar's MonOxbar Introduced
Constar International, a leading global producer of PET plastic containers, is using its proprietary MonOxbar bottle for the launch of Yellow Jersey, a new line of fine wines from Boisset Vins & Spiritueux, Bourgogne, France. The bottle is designed and produced by MPI Packaging of Mississauga, Ontario using preforms supplied by Constar with its proprietary MonOxbar material. This barrier bottle is the first 750 ml PET wine bottle commercially manufactured in North America. In addition to its shelf life capability, MonOxbar PET offers advantages of being unbreakable, re-sealable, recyclable, and lighter weight for reduced transportation cost and municipal solid waste.
Miller Chill Light Beer Introduced
Miller Brewing Company's newest product, Miller Chill, an American take on the popular Mexican chelada, is the only light beer brewed with a hint of lime and a pinch of salt to provide a truly refreshing beer experience.
"Nothing sells a beer like the beer itself," said Miller's chief marketing officer, Randy Ransom. "Once consumers get their first taste of Miller Chill, they will definitely be coming back for more of this unique, crisp beverage. Miller Chill is a light beer unlike any other, offering American beer drinkers a distinctive twist on refreshment." The Milwaukee-based brewer's newest brand is yet another example of the fast-growing Latinization of American culture, a trend evident in everything from food to music to media.
Woodbridge by Robert Mondavi 12-Pack Launched
Woodbridge by Robert Mondavi has introduced the wine industry's first ever mini wine pack, designed to make wine accessible and portable for all social occasions. The new 187ml wine pack maintains the tradition of using glass bottles to assure product quality and customer satisfaction, but is also easy to use for today's modern day lifestyle. Now consumers can tackle all their entertaining needs with the purchase of one 12-pack from Woodbridge by Robert Mondavi without compromising personal style and wine quality. Three varietals, Chardonnay, Merlot and Cabernet Sauvignon, are available in stores now.
Hyatt Hotels & Resorts Introduce New Wine Label, Canvas
Hyatt Hotels & Resorts has launched its new signature wine brand, Canvas, developed in partnership with Folio Fine Wine Partners, a Napa Valley, Calif.-based company owned by the Michael Mondavi family. Hyatt is offering its guests three new handcrafted, artisan varietals - Cabernet Sauvignon, Merlot and Chardonnay - bringing added variety and excellence to the Hyatt dining experience.
"Folio Fine Wine Partners and the Michael Mondavi name are synonymous with great wine," said Paul Daly, assistant vice president food & beverage, Hyatt Hotels & Resorts. "In an effort to develop a wine that would impress the discriminating palates of Hyatt guests, Folio was a natural partner. With its dedication to local growers and the integrity of the wine, their vision aligns with Hyatt's food and beverage standards of excellence."
Cellar Door Launches Hayman & Hill Interchange White Wine Blend
Cellar Door has launched Hayman & Hill Interchange, a new white blend from Santa Barbara County, CA. Interchange represents the natural flow between nature's elements and the art of winemaking. The 2006 Interchange features a blend of aromatic white varietals from Santa Barbara County's diverse landscape, and is the latest in Hayman & Hill's venture to create single-appellation wines produced from California's top winegrowing regions. Interchange will be distributed nationally with a suggested retail price of $13.99.
New Wagner EDGE Brake Pad System Meets Consumer Demand For Superior Brake Performance
Federal-Mogul Corporation's Wagner® brake products brand has introduced a revolutionary, complete brake pad system engineered for drivers, their vehicles and the increasingly demanding driving environment. The new Wagner EDGE™ brake pad system, available immediately through leading automotive parts distributors, is the first technology engineered specifically for lighter, leaner, more precisely tuned automotive braking systems and the ever-rising consumer demand for superior brake performance and reliability. The result is outstanding braking power and virtually silent brake performance.
The new URBAN TOOL grooveRider is a lightweight, moisture wicking T-shirt that integrates Apple iPods with a smart fabric interface. The shirt also offers cable management features for headphones. Each T-shirt uses Eleksen's smart fabric technology, ElekTex, that has been integrated into the shirt as iPod control pads. ElekTex allows wearers complete control over many functions of the iPod, including On/Off, play, pause, track changes and volume. The grooveRider features a 5-button switch sensor that requires no batteries and supports most iPod models, allowing for quick and easy access to tunes.
"The grooveRider makes exercise with an iPod a completely new experience. Both the iPod and the headphone cable are secured inside the shirt. Adjusting volume and track settings when cycling, running, roller blading or while at the gym does not get any easier than this," said Stephen Seal, President of Sealtex, URBAN TOOL's North American Distributor.
Banana Creme-Filled Hostess Twinkies Return To Retail Stores Nationwide
Hostess(R) Twinkies featuring Banana Creme filling, the original filling flavor of the iconic snack cake, will now be a regular fixture in retail stores nationwide. The banana flavor, which was replaced with vanilla creme following a banana shortage in the 1940s, had only been available during special limited time offers. Overwhelming consumer demand during a recent promotion prompted Twinkies' bakers to bring it back for good.
"Twinkies have been a favorite snack and icon of Americana for generations," said Kevin Kaul, Marketing Director for Hostess. "As the flavor that started it all, we're excited to add Banana Creme-Filled Twinkies to our core line of iconic treats." Vanilla creme filled Twinkies will continue to be offered along with banana creme filled Twinkies.
San Francisco Chocolate Factory Adds Got Milk? Chocolate Line
San Francisco Chocolate Factory has added its got milk? chocolate line of milk chocolates--Chocolate Syrup and an Instant Chocolate Drink Mix. San Francisco Chocolate Factory's got milk? chocolate products are made
with a specially-crafted blend of high quality cacao beans and creamy,
wholesome milk. San Francisco Chocolate Factory, a boutique chocolate company based in San Francisco, holds exclusive rights to use the California Milk Processor Board's (CMPB) got milk? trademark for its gourmet milk chocolates.
Packaged in signature, Holstein-print tins, got milk? chocolate products
are both quality treats and whimsical collector's items. Both are sold in the San Francisco Chocolate Factory's San Francisco boutique and online.
Gibbs To Market Amphibious Vehicles In U.S.
UK-based Gibbs Technologies is forming three new companies to produce and market a broad range of amphibious vehicles in North America. Quadski, an
all-terrain vehicle, will be manufactured and sold by Gibbs Sports
Amphibians. Aquada, a vehicle that combines the handling of a sports car
with an ability to travel at more than 30 miles per hour on water, will be
built and marketed by Gibbs Amphibians. A third company, Gibbs Military Amphibians, will have responsibility for the development of high-speed amphibians for military use under an agreement with Lockheed Martin. Alan Gibbs, the firm's founder and chairman, said, "We'll finalize our bricks-and-mortar decisions within the next several months and expect to begin new-model production in North America late next year."
Old Orchard Expands 'Healthy Balance' Line of Low-Sugar Fruit Juices
Old Orchard Brands is expanding its Healthy Balance line of low-sugar fruit
juice cocktails with the addition of Healthy Balance Pomegranate juice
cocktail; the first reduced-sugar pomegranate juice product for the U.S.
market. The beverage features 75 percent less sugar than the leading
pomegranate juice and is available at major grocery stores nationwide in
64-ounce bottles for $2.69. All Healthy Balance juices are preservative-free and sweetened using Splenda no-calorie sweetener. The Company said it will also introduce a Healthy Balance pomegranate/cranberry version which combines the great taste and health benefits of two popular fruits in one reduced-sugar juice cocktail.
Deodorizing Breeza Toilet Seat Line Introduced
Brondell has unveiled the deodorizing Breeza toilet seat line containing two, first-of-their-kind products: the Breeza(TM), an automatic odor-eliminating seat, and the warming and deodorizing Breeza(TM) Warm. The Breeza seat's patent-pending automatic deodorizing system eliminates up to 95 percent of unpleasant odors at the source, deodorizing automatically each time the user is seated. A replaceable aromatherapy vent produces a variety of 100% natural fragrances (Citrus & Eucalyptus, Rainforest, and Jasmine & Lavender). The Breeza runs on two D-cell standard or rechargeable batteries and retails for $129.
NYT Names Namini Sr. V.P. Mktg.
The New York Times Company has promoted Yasmin Namini, from Senior Vice President, circulation to Senior Vice President, Marketing and Circulation for the New York Times Media Group. Ms. Namini will now be responsible for marketing The Times's brand across print, Web and mobile platforms.
Mercedes-Benz Appoints Cannon V.P. Of Mktg.
Mercedes-Benz USA has appointed Steve Cannon to Vice President of Marketing. Cannon was most recently principal for The Richards Group, one of the largest independent full-service advertising agencies in the U.S.
AOL Names Burbank Chief Mktg. Officer
AOL has named John Burbank Chief Marketing Officer. Burbank comes to AOL from AT&T, where he served as Vice President of Marketing. In his new position, Burbank will have overall responsibility for conceptualizing, developing and executing AOL's brand marketing strategies and programs.
History Channel Names Moseley Sr. V.P. Mktg.
The History Channel has appointed Chris Moseley Senior Vice President of Marketing. Previously, she was the founding Chief Marketing Officer and EVP Worldwide Marketing and Brand Strategy for Hallmark Channels. Prior to that, she was Sr. V.P., Marketing for Discovery Communications.
Guardian Names M. Umbach V.P. & CMO; L. Hazzard Named V.P. Of Product & Mktg., Berkshire Life
The Guardian Life Insurance Company of America has appointed Maria Umbach as Vice President and Chief Marketing Officer, Individual Markets. Umbach joins Guardian from Prudential Financial where she served as Vice President, Life Insurance Product Marketing.
Additionally, Larry Hazzard has joined Berkshire Life Insurance Company of America, a wholly owned subsidiary of Guardian, as Vice President of Product and Marketing. Hazzard comes to Guardian from MassMutual where he served as Vice President, U.S. Insurance Group Product Portfolio Strategy and Life Marketing.
MonsterVision GroundFX Debuts On Las Vegas Monorail System
Monster Media, a leading provider of patented interactive advertising systems, has launched MonsterVision GroundFX on the Las Vegas Monorail system, which transports thousands of consumers a month.
MonsterVision GroundFX is a patented interactive system that integrates innovative visual display technology with sound to captivate and enthrall audiences in high traffic areas. Through MonsterVision, advertisers can connect with consumers in ways never available before. Consumers gain memorable and lasting experiences as they directly interact with large projected ads on the ground using a range of body movements to alter the ad content.
The Las Vegas Monorail will host 12 of Monster Media's GroundFX systems at various stops on the Las Vegas Strip. Advantage Rent A Car was the first advertiser to experience the benefits of utilizing the 8' X 10' Monster Media interactive ads.
MonsterVision has a number of enhancements available to extend the reach and measure the effectiveness of its advertisements in real time, including Bluetooth wireless technology that reaches most Bluetooth-enabled mobile devices. Through a partnership with CrossLink Media, a provider of mobile marketing solutions, MonsterVision ads can also reach consumers via secure, low-bandwidth SMS technology. Additionally, MonsterVision systems can accurately measure the total number and amount of time that consumers interact with each ad. The MonsterVision systems currently display interactive ads in a variety of formats, including WallFX (huge wall projections up to 9' X 30') ScreenFX (plasma screens) and GroundFX, in some of the city's highest traffic areas. For more information, visit (Web site) www.monstermedia.net
Vanity Stores Launch Mandy Moore 'Wild Hope' Campaign
Retail Entertainment Design (RED) has created a new nationwide enter-to win promotion for major fashion retailer Vanity to debut recording artist Mandy Moore's album release, "Wild Hope."
The Mandy Moore "Wild Hope" campaign features, in-store, mobile and online elements and an enter-to-win sweepstakes with a Grand Prize trip to the World Premiere of Mandy Moore's new film "Dedication" in Los Angeles, California, as well as a $500 shopping spree at Vanity. Additional prizes include, iPod shuffles, autographed CD's and Vanity gift cards.
"Vanity retained us to develop a fresh and relevant artist promotion to increase awareness among the company's core audience of trendy teen girls and young women," said Lynda Stenge, Director of Strategic Marketing and Partnerships for RED. "Mandy Moore is a fixture on the style pages, and with her multi-dimensional career in film, music and fashion and youthful fan base, we know she will resonate with Vanity's style conscious customers."
To promote the contest, Vanity stores will feature in-store advertising, including life size posters of Mandy Moore, rack toppers and cash wrap signage, as well as in-store Vanity -branded liners recorded by Mandy Moore announcing the promotion. Her album, "Wild Hope," will also be programmed in heavy rotation through the in-store music program, and Vanity will have CDs available for purchase in over 200 store locations across the U.S.
In conjunction with in-store media and POP materials, RED will tap into the vast pool of Vanity customers to send out a text message with the instruction to Text "WIN" to 50799 for a chance to win. The promotion also extends online at (Web site) www.vanityshops.com with an opportunity to enter to win, listen to tracks from the "Wild Hope" CD, and to purchase the CD.
Litco Offers Inca Presswood Pallets
Litco's Inca presswood pallets can lower costs all along the distribution process. They are both source reducing and recyclable. Litco's presswood pallets are made of pre and post-consumer wood waste. Litco's presswood pallets have a clean, attractive appearance that makes further dressing unnecessary. They are consistent in dimension, weight and strength because they are molded into one piece from a mixture of resin and wood fiber under high pressure. The molding process enables 50 pallets to nest in a seven-foot high stack, which saves handling time and warehouse space. Litco's presswood pallets are made with high heat and therefore are free of bugs, bark and mold. They are easy to use and approved, as is, for export packaging per the new ISPM 15 regulations. Litco's presswood pallets are also competitive with conventional wooden pallets and available in many sizes. For more information, contact Litco International, Inc.; (Tel) 330-539-5433, (Web site) www.litco.com
Intertise Introduces POP Advertising System
Intertise Incorporated has released an out of the box digital signage system for small business, called POP Advertising System. The POP Advertising System is a turnkey digital signage product that can be used as a stand alone revenue generating tool or used as part of an overall network that spans multiple locations. The Intertise POP Advertising System is designed for small- to mid-sized businesses that want to integrate digital signage into their locations as a point of purchase tool to increase in-store sales. The POP Advertising system is an out of the box solution that allows a store to easily implement and take advantage of this new technology regardless of their size and environment. The system can be used in retail, spas, waiting rooms, lobbies or anywhere customers are. Intertise offers a networked version & solution using its VisionCast™ Digital Signage Software that allows remote updates to the system, giving the location the ability to change content on the screens in a few hours or less. This allows the store to easily adapt to the environment, weather changes, time of the day traffic and other needs that affect targeted advertising.
Packages are available for multiple sizes screens from 7" to 42". Intertise is also releasing an integrated television system called POP Ads TV that creates a new, store branded channel, geared toward locations that have existing televisions already installed. For more information, visit (Web site) www.intertise.com or call 800-630-2841, 954-337-1587
NuVision Introduces "Ultra-Intelligent" Display Line
NuVision Displays has released the "Ultra-Intelligent" display product line. These displays incorporate a unique technology developed by NuVisions to allow true native resolution to be displayed without the need for controllers, DVI, or HDMI. All that's needed is power and the network. The company has several sizes available from 19" to 46". The Industrial Design is slim line (less than 4") and ruggedized for 24/7 operation. Protective panels are standard with integrated touch panels optional. For more information, contact NuVision Displays, 10108 Forest Hills Road, Machesney Park, IL 61115; (Tel) 815-654-5377, (Fax) 815-654-5380, (Web site) www.Nu-VisionDisplays.com
Digit Professional Introduces The ProDVX Osprey
Digit Professional introduces the ProDVX Osprey MPC, an advanced metal Panel PC with touch screen for digital signage, information kiosks, video systems and industrial automation applications. The ProDVX Osprey MPC series is available in four different display sizes, 12", 15", 17" and 19". It boasts key features such as a rugged metal housing and NEMA 3 / IP 55 dust & waterproof display front. The Osprey MPC provides a convenient ultra slim thicknesses and slender HDD bay design for easy service. Rich I/O ports provide excellent peripheral connectivity while its operating system supports WinXP Pro, XPe, and Windows NT 4.0/2000.
Following true form of the complete ProDVX monitor line, the Osprey MPC offers a high bright TFT LCD as well as built in audio speakers. This flexible series incorporates both Resistive and Surface Wave touch technology for the ultimate turnkey solution. For additional information about the new ProDVX Osprey MPC visit (Web site) www.digitprofessional.com or call Digit Professional at (734) 677-0840.
