Cooper Tire Conducts Ultimate Bowl Tour
Cooper Tire & Rubber Company is sending a college football fan to five of this year's top college football games in San Antonio, Memphis, Pasadena, New Orleans and Miami as part of the Ultimate Bowl Tour.
Consumers can enter to win The Ultimate Bowl Tour at any of Cooper Tire's 5,000 dealer locations nationwide or by logging onto www.ultimatebowltour.com.
Cooper has sharpened its focus on collegiate sports with extreme promotions such as the Ultimate Bowl Tour, allowing the Company to extend its evolving brand reach beyond its traditional buyer, while promoting its new products. "The Ultimate Bowl Tour allows Cooper to engage our local dealers, while targeting the younger demographic of new tire buyers as well as the brand-loyal consumers," said Dave Craig, Director, North American Advertising for Cooper.
To support the contest, Cooper is providing dealers with point-of-sale materials including posters, counter cards and entry forms.
McDonald's To Open New Flagship Restaurant
McDonald's announced plans to open a new flagship restaurant in Chicago, Illinois. The new restaurant, slated to open in April 2005, will meld the past with the future by incorporating the 'red and white' design of the first McDonald's 50 years ago, while offering customers a contemporary restaurant with Wi-Fi and other innovative features.
This destination will replace the "Rock 'n' Roll McDonald's." Highlighted by two 60-ft. tall Golden Arches, the flagship site will serve twice as many customers in the drive-thru, thanks to a new double-lane drive-thru feature. Seating capacity will also double to more than 300 seats when the new restaurant opens.
Mike Roberts, President, McDonald's USA, said, "The re-imaging of our restaurants in just one part of our overall plan to continue the momentum of improving the customer experience at McDonald's. At this important site, we are building a flagship restaurant that will showcase the great moments from out past, while also looking ahead to McDonald's bright future."
'The Scene' Targets Teens At 128 GGP Malls
General Growth Properties, Inc. is partnering with Pepsi for "The Scene," a back-to-school teen event at 128 GGP malls in 12 major markets. The Scene showcases entertainment and lifestyle activities, targeting today's trendiest teens. Cotton Incorporated, Fuji Film, the DK BMX Bike Team, Joico, CosmoGIRL! and The N, the nighttime network for teens, join Pepsi as GGP event partners.
At The Scene, teenagers will visit the Pepsi Smash screening party, meet stars from The N's teen TV drama "Degrassi" and enter to win a walk-on part on the show. Teens will also be able to step inside the CosmoGIRL! Cool Room!, view the 2004 Kiss of Approval award winners, watch DK BMX bike stunt shows, and create their own "scenes" at the Fuji-Film digital green screen. Cotton Incorporated will be giving away free backpacks to teenagers who purchase Cotton merchandise at the mall.
"GGP's interactive mall experiences continue to build and enhance one-on-one relationships with the all-important teen consumer," said Melinda Holland, Sr. V.P., Bus. Dev., GGP. "The program takes advantage of the strong back to school shopping season, while providing a unique national platform to showcase GGP's national partners."
Juice It Up! In-Store Banner Supports Summer Promotion
Juice It Up!, a California-based juice bar and smoothie chain, has united with Mauna Loa Macadamia Nut Corp. for a Hawaiian themed instant-win game and sampling promotion.
With any 24- or 32-oz. smoothie purchase, consumers receive a game card giving them a chance to win a grand prize trip for two to Hawaii. For a limited time only, Juice It Up! has created a specialty branded drink for the promotion; the "Mauna Loa Macadamia Shake." Consumers who buy a 32-oz. size of this shake get a free pack of Mauna Loa Macadamia nuts.
The promotion is being supported by various colorful Hawaiian themed p.o.p. materials, including window decals, counter posters, hanging banners and decorative leis. The Promotion Shop, a full-service promotions agency in Irvine, CA, oversaw the entire program for Juice It Up!, including concept development, prizes, creative and promotional partnerships.
Gazebo Creates Attention For GM MasterCard Promotion
This gazebo is being used at mobile marketing and promotional events to create attention to the GM MasterCard site and allow customers to interact with representatives in a semi-private, sheltered manner.
The gazebo contains a lightweight, durable high impact PVC frame with a new technology samba tent material specifically designed for outdoor and graphic application. The gazebo canopy extends a foot and a half over the counters, ensuring that customers are protected from the elements while applying for the GM MasterCard. It is lightweight, durable, easy to set up and transport.
The gazebo was produced for GM MasterCard by Evolve Marketing Group, a Birmingham, MI-based provider of retail marketing communications services.
Tylenol Cold With Cool Burst Embarks On Mobile Marketing Tour
McNeil Pharmaceuticals, makers of Tylenol Cold, is sending the Tylenol Cold with Cool Burst Mobile Mister across the country on a mobile marketing tour to offer cooling comfort and relief from the heat to consumers nationwide. In helping consumers beat the heat this summer, the Cool Burst Mobile Mister demonstrates the feeling you get with Tylenol Cool Burst, a new cold product that gives your mouth a cooling sensation the instant it's taken.
The Cool Burst Mobile Mister, shrink-wrapped in bright colors, houses a cooling unit and two super-sized fans that release up to 30 cubic feet of cooling mist to provide an instant cooling sensation to the heat weary. The Cool Burst Cooling Crew is traveling with the Mobile Mister vehicle to introduce consumers to Tylenol Cold with Cool Burst, arriving in stores in September, and to distribute coupons for this innovative cold and flu product.
IMPART Launches Scent-Spritzer Video Mirror
IMPART, Inc. has introduced a Scent-Spritzer Video Mirror, an interactive advertising tool designed to entice buyers with on-demand fragrance and engaging branding at the point of purchase. The scented video mirror is a new offering that is part of the Video Reflections product line, which includes a variety of creatively designed dynamic media mirror displays that include hidden smart card technology and speaker circuitry that run a single channel video on an LCD. The scented mirror product includes an on demand scent aura option in addition to a commercial. "Scented aura" is an advanced fragrance technology offering a dry air fragrance where only the molecules of the scent with out the scent carrier (typically oil or alcohol) are dispensed. This enables a consumer to sample multiple scents without risk of the fragrance sticking to the body. For more information, visit www.impartinc.com.
Karen Neuburger Expands Marketing Department
Karen Neuburger (KN Ltd.), a lifestyle design company, has expanded its marketing department with the appointment of four marketing professionals. The position of Marketing Communications Manager was filled by Lisa Bazinet; Jenna Lowe is now the Company's Special Events Planner; Tracey Trumbo is Public Relations Coordinator; and Krista Ysunza was hired as a Graphic Artist.
Chiquita Brands Appoints New Mktg. Execs.
Chiquita Brands has appointed Sherrie Terry to the new position of V.P. of Category Development and Joe Huston, V.P. of Marketing. Terry has served as Chiquita's V.P. of Marketing in North America for the past eight years. In her new role, she will be responsible for enhancing the Company's category management competitive advantage in bananas and for extending that expertise into other fresh produce. Huston joins Chiquita after more than 10 years at Procter & Gamble where he achieved a solid track record of success in brand management and new business development. He will be responsible for leading the marketing group toward brand innovation and differentiation, which is in line with Chiquita's objective to become a more consumer-centric organization.
Lands' End Appoints E. Whitehead EVP & Chief Mktg. Officer
Lands' End has named Ed Whitehead as EVP and Chief Marketing Officer, responsible for ensuring the integrity of the Lands' End brand and overseeing integrated marketing communications. Whitehead comes to Lands' End from Galyans where he was Sr. V.P. of Marketing.
Menasha Forms LeveragePoint Media Div.
Menasha Corporation has announced the formation of a new business unit, LeveragePoint Media, recognizing the need for a consumer-oriented marketing services focus within the global organization. LeveragePoint Media, formerly Promo Edge Co., based in Hoffman Estates, IL, will provide a broad array of in-store marketing products and services. Clients include Pepsi, Kraft Foods, Merck, Eli Lilly and Kellogg's.
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