Creative Online Weekly <br> September 27, 2010

Week of September 27, 2010

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HP Transforms Walmart Photo Departments Nationwide With 'Prints In Minutes' Photo Kiosks
Walmart is rolling out the HP "Prints in Minutes" retail publishing service in 3,600 of its stores across the United States where U.S. customers will be able to take advantage of a fast, high-quality photo print service as well as a broad array of personalized printed merchandise, at "Prints in Minutes" photo kiosks.
"Our agreement with Walmart is another milestone in HP's drive to help retailers transition from traditional photo services to dynamic publishing centers," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "With new customer agreements with many major global retailers, including Tesco, Kmart Australia and now Walmart, we're bringing consumers new opportunities to conveniently print both personal and branded digital content that is meaningful to them."
The "Prints in Minutes" service features the HP Instant Print Solution, a self-serve, front-of-counter system that lets consumers pick up orders for prints and creative products within minutes of ordering or at a later time by using a secure order storage and release feature. The unattended system allows retailers like Walmart to increase photo center traffic and revenue from high-margin products without dedicated labor. The system is powered by the compact and efficient HP Photosmart PM2000e Microlab printer for lab-quality photo output.
The service also includes HP's patented photo book technology, which delivers a "pinch-book" assembly feature rather than a glue system. This eliminates the need for additional finishing equipment and provides the customer with the flexibility to change or add pages to their photo book at any time.

New WD My Book Studio LX Drive Combines Speed And Intuitive Functionality In A Sleek Aluminum Enclosure
WD®, a world leader in external storage solutions, has introduced its new high performance My Book® Studio™ LX external hard drive, which offers a high-speed FireWire 800 interface and features a sleek new, cool-to-the-touch aluminum case that complements any iMac®, G5 or MacBook Pro®. The book-like design, with its customizable, always-on digital e-label, allows creative professionals to easily archive and find photos and videos from different projects and time periods, even when the drives are unplugged.
"When choosing the right hard drive, creative professionals look for high-quality materials, maximum speed and visual appeal to complement their creative toolkit. The My Book Studio LX drives offer high-speed FireWire 800 performance and a design that will look right at home next to their G5 or MacBook Pro computer," said Dale Pistilli, vice president of marketing for WD's branded products group. "With the customizable e-label, My Book Studio LX drives help videographers, photographers and graphic designers create, organize and locate their clients' valuable content, no matter how many drives are in their studio." My Book Studio LX drives are on display now at select retailers.

Danner Opens New Portland Retail Store With Recrafting Factory On Display
Danner has opened its new Portland, OR retail location, The Danner Factory Store, offering handcrafted boots of the highest standards, made in Portland, Oregon. More than simply a retail store for customers to find Danner products, the location is also the home of Danner's recrafting factory, where shoppers can watch master craftsman rebuild old Danner boots into nearly new, replacing the outsole, rebuilding the midsole, reworking the leather, and re-stitching the seams. Among the store's highlights are the many historical artifacts on display, which celebrate Danner's 75 years of handcrafting boots in Portland.
"The Danner Factory Store is truly a celebration of what Danner is known for - handcrafted boots of the highest standards, made right here in Portland, Oregon," said Joe Schneider, CEO of LaCrosse Footwear, Inc, parent company of Danner. "The factory within a store concept is something we intentionally brought to our customers, and this location is the closest touchpoint to our brand anywhere. From the craftsmen on site, to the legacy artifacts we've brought in to decorate the store, and the largest selection of our products in any one location - this is Danner."

Marcal Small Steps Becomes First U.S. Paper Goods Brand To Carry Environmental Facts Panel On Pack
Marcal Manufacturing, LLC, the nation's number one maker of household paper goods from 100 percent recycled paper, has introduced new packaging highlighting environmental facts critical to its products' manufacturing process. A nutrition facts-style Environmental Facts panel now gets front panel placement on every Marcal® Small Steps® package, clearly detailing information like recycled paper content (100%), how much chlorine bleach was used for whitening (zero %) and use of chemical-based additives like fragrances and dyes (zero %).
The refreshed packaging has completed a nationwide rollout to grocery, drug, convenience and other major retail outlets. Marcal's panel is a first for the U.S. household paper goods category, dominated by consumer packaged goods giants that use virgin fiber from freshly killed trees to manufacture nearly all of their paper towels, bath tissue, facial tissue and napkins.
The Environmental Facts panel spearheads Marcal's Right to Know initiative, geared to help consumers navigate green product claims and manufacturing practices. The campaign extends beyond paper goods to virtually any product making "better for earth"-type claims, and includes a Green Products Consumer Bill of Rights. Introduced on Earth Day 2010, the Bill encourages healthy skepticism about not just claims, but the premium prices often attached to green products. It's part of a larger Marcal Movement, inviting consumers to take small steps making a big difference for the planet, and help save millions of trees by simply purchasing products with 100 percent recycled paper content.
"The Environmental Facts panel grew out of our discussions with consumers, who are consistently shocked to learn 98 percent of household paper goods are made by cutting down trees, even with today's blue bin recycling," said MJ Jolda, Marcal's Senior Vice President of Marketing. "It helped us realize shoppers wanting to make better choices need better information."

Pilgrim's Pride Introduces 'Fresh From Florida' Chicken For Sunshine State Customers Who Prefer Locally Grown Poultry
In a move aimed at appealing to Florida customers who prefer locally grown products, Pilgrim's Pride Corporation, in partnership with the Florida Department of Agriculture and Consumer Services, is introducing "Fresh from Florida" chicken at several leading retailers in the Sunshine State. All "Fresh from Florida" chicken is raised by local Florida farmers and processed at the Pilgrim's Pride facility in Live Oak, FL. This partnership allows Florida consumers the opportunity to "buy local." Purchasing chicken raised and processed in Florida ensures a sustainable processing model, reducing the distance that fresh food items travel from farm to table, thereby reducing carbon dioxide emissions. The new case-ready chicken products are packaged with the "Fresh from Florida" logo. The brightly colored logo helps Florida consumers easily identify products grown or raised in the state.
"Florida consumers can be confident that the chicken they purchase is not only the quality of poultry they've come to expect from Pilgrim's Pride, but is also sourced and processed locally, ensuring the freshest product," said Jerry Wilson, Pilgrim's Pride executive vice president of sales and marketing. "Fresh from Florida" is a promotional membership program designed to boost the image of Florida agriculture and increase sales by helping consumers easily recognize products grown or raised in the state. The "Fresh from Florida" logo is currently found on produce and juices in seven major Florida retailers, including Publix, Albertson's and Winn Dixie.

National Trade-In Program And Interactive Touch Screen Experience Lead Summer Expansion Of Best Buy's Video Game Offerings
This summer, Best Buy is expanding its video game category array with multiple offerings, including Trade-In, a new program for buying and selling pre-owned games launching in Best Buy stores nationwide and an Interactive Touch Screen Experience, which will enhance their shopping experience.
"Our commitment to creating an improved gaming experience begins with giving customers easy and exciting ways to connect with the games they love," said Chris Homeister, senior vice president and general manager for the home entertainment group at Best Buy. "We know how important game trade-in is in that mix. Combined with the anticipated arrival of new interactive gaming experiences later this year and strategic investments into our future digital capabilities that will enable consumers to buy digital content and downloads, we will provide gamers innovative ways to connect with current and future gaming titles."
Consumers can bring their previously played video games into Best Buy and trade them for an instant Best Buy gift card to use for purchasing anything in the store, including any game or gaming accessory. They also can purchase a pre-owned game, which is backed by Best Buy's return policy.
Interactive touch screens will enhance the shopping experience in many ways. Customers can interact with the displays to learn about current and future releases and gain access to title-specific information including trailers, game description, ESRB ratings, reviews, in-store price and inventory. Additionally, with one touch of the screen, they will have an opportunity to preorder the title.

Campbell Lowers Sodium In More Than 20 Popular Condensed Soups
Campbell Soup Company will start shipping twenty-one varieties of Campbell's® condensed soups to retailers nationwide at sodium levels reduced by 25 to 45 percent compared to previous levels. This marks the next step in Campbell's ongoing sodium reduction efforts, bringing the total number of great-tasting soups that have been reduced in sodium to nearly 130 varieties, including 45 Campbell's condensed soups.
The 21 soups, including favorites like Chicken with Rice and Minestrone, are expected to appear on supermarket shelves, with all varieties in stores by mid-September. Most will feature communication on the front label that reads "Less Sodium - With Natural Sea Salt Added" to indicate that they are now lower in sodium.
"Reducing sodium in nearly half of our flagship condensed soups is a critical milestone in Campbell's long-standing sodium reduction efforts. Beyond simply offering lower sodium product lines, we've also made significant sodium reductions in our original soups," said Lisa Walker, Vice President Campbell's condensed soup, broth and Campbell's Kitchen. "We know from our decades of experience in sodium reduction that people want foods that are reduced in sodium and taste good, and we are confident that these soups deliver the great taste that people expect from Campbell."
By Fall, Campbell will offer more than 200 reduced sodium products in the marketplace-an eight-fold increase compared to just five years ago, when the company offered 25 reduced sodium products. Campbell has reduced sodium across its portfolio, including many Campbell's® soups and Pepperidge Farm® breads as well as the entire product lines for V8® juices, Prego® Italian sauces and Campbell's SpaghettiOs® pasta.

Paramount Licensing & Coca-Cola Unveil Holiday-Themed Co-Branded Merchandise
A new licensed product line was unveiled today by Coca-Cola and Paramount Licensing, who have joined forces on a family-targeted holiday merchandise program capturing the uplifting sprit of IT'S A WONDERFUL LIFE and the nostalgic warmth of Coca-Cola. The products are part of a major holiday 2010 and 2011 retail push with specialty, drugstore, department store and mass market retailers.
The product line features specially created artwork celebrating the upcoming 125th anniversary year for Coca-Cola and the 65th anniversary year of the film and the tag line "Enjoy Coca-Cola - It's A Wonderful Life!" The artwork evokes the vintage feel and holiday warmth of the film, and draws on iconic elements from the much-beloved motion picture, including the Bailey family, the town of Bedford Falls, and Gower Drugs, where Coca-Cola was prominently featured in several scenes in the film.

Del Monte Fresh Produce Launches Integrated Campaign Promoting Banana's Role In Nutrition And Weight Loss
Del Monte Fresh Produce Company has launched "Buy A Bunch. Lose A Bunch," an integrated marketing campaign that focuses on bananas, the most purchased fresh fruit by U.S. consumers, as an affordable diet staple to lose and maintain weight. "Buy A Bunch. Lose A Bunch." kicks off the first day of summer, when consumers are looking to trim extra pounds and get into great shape for summertime fun.
"'Buy A Bunch. Lose A Bunch.' combines traditional in-store signage with social and mobile media to connect with consumers in our fast-paced, changing marketplace," said Dennis Christou, vice president, marketing, North America, for Del Monte Fresh Produce Company. "There is no magic bullet to weight loss, but bananas can be an integral part to a nutritious low-calorie diet. Their affordability and popularity put them within reach for any consumer."
The initiative involves a number of online and offline components. Online, Del Monte is offering five trips for two to the Banana Beach Resort in Belize run through supermarket retailers and www.fruits.com. The retail promotion will be supported with a series of new banana stickers and in-store signage highlighting the sweepstakes and driving consumers online. Four additional trips will be given through Del Monte's new Facebook page, "Fan of Bananas" (www.facebook.com/fanofbananas), in a Diet Challenge Sweepstakes, where consumers are encouraged to learn more about bananas and healthy eating. Twitter users can engage in the promotion via the handle @fanofbananas. Del Monte is also reaching mobile consumers with the launch of the Del Monte Fresh Lifestyles application for iPhone and BlackBerry users. The app will feature recipes and product information, diet information and tools, fun games for adults and kids, and downloadable coupons for bananas and other Del Monte fresh fruits and vegetables (available for free at the iPhone App Store and BlackBerry App World).

IKEA To Phase Out Incandescent Lighting In All U.S. IKEA Stores
IKEA makes the change for a brighter future. IKEA will begin to phase out all incandescent light bulbs in their US stores. This recent IKEA environmental initiative has a target date of incandescent bulb elimination by January 1, 2011. The aggressive IKEA US store phase out program exemplifies IKEA's strong commitment to helping their customers live an everyday sustainable life. IKEA will be the first US retailer to completely phase out incandescent light bulbs.
"IKEA is committed to integrating sustainability into all IKEA strategies and practices in the entire product life cycle. We also believe our customers are looking for every day environmentally responsible solutions for themselves. Eliminating incandescents is a simple way to lead the charge for IKEA customers to use energy saving light bulbs, thus reducing energy consumption and reducing the amount of greenhouses gases. It's a little step with a big impact on our planet," said Mike Ward, US IKEA President.
The IKEA phase out will come in advance of the federal legislation that will begin to phase out incandescent light bulbs in 2012. IKEA customers will have a good choice of other effective energy saving bulbs. While the compact fluorescent bulb (CFL) is the most popular bulb, IKEA also offers a range of LED lamps which are 70% more efficient than using incandescent bulbs.

Six Flags Entertainment And Walmart Launch Summertime 'Walmart Family Days'
Six Flags Entertainment and Wal-Mart Stores have launched a joint initiative that will allow Walmart customers to purchase a four-ticket Six Flags admission package, plus savings on food and attractions for only $99. Six Flags Entertainment and Walmart are saving families up to $120 on a whole day of fun by delivering valuable family entertainment at an affordable price.
Throughout the month of June, Walmart customers shopping on Wednesdays and Thursdays can use a weekly promotion code on their receipt to register to purchase a $99 "Walmart Family Days" package with four tickets to Six Flags on Wednesday, Thursday or Friday at www.sixflags.com/walmart.
"Both Walmart and Six Flags have a long tradition of providing value to their customers and this promotion offers a great opportunity for families to have a fun day with an eye on their budgets," said David McKillips, SVP, Corporate Alliances, Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "We are also pleased to be part of a far-reaching campaign which brings together two family-friendly brands in time for the peak summer season." Additionally, this joint media and marketing initiative includes a place-based media campaign that takes advantage of Six Flags' national digital out-of-home (DOOH) network, along with in-park, in-store and online promotions.

Starbucks Previews Free One-Click Wi-Fi And Next Generation In-Store Digital Content Offering
Starbucks Coffee Company has recognized customers' desire for a better in store Wi-Fi experience and as a result, Starbucks will turn on one-click, free Wi-Fi through AT&T in all U.S. company operated stores. Starbucks also revealed plans for a new online customer experience called the Starbucks Digital Network, in partnership with Yahoo!, which will debut later this fall. This online experience - available only in U.S. company operated Starbucks stores - will be unique in its content offerings, allowing customers free unrestricted access to various paid sites and services such as wsj.com, exclusive content and previews, free downloads, local community news and activities, on their laptops, tablets or smart phones.
Driven by Digital Ventures, a new business unit within Starbucks, the Starbucks Digital Network in partnership with Yahoo! opens up a uniquely valuable customer experience, while at the same time appeals to leading online content providers and provides a new channel for customer engagement. Launch content providers will include, among others, iTunes, The New York Times, Patch, USA TODAY, The Wall Street Journal, Yahoo! and ZAGAT.

Daily's Launches First Squeezable Frozen Lemonade Cocktail
Daily's new Frozen Lemonade Pouches are the latest entry in the Daily's ready-to-drink cocktails from American Beverage Corporation. The foil pouches have been designed to go straight in the freezer and then in hours they are ready to enjoy or go on ice in a cooler for those consumers on the go.
"Frozen Lemonade has been a flavor we wanted to perfect from the beginning," said Vice President of Marketing, Tim Barr. "We have some of the best mixologists in the business and they've been working on this formula for a couple of years. Wow, did they nail it!" Daily's Frozen Lemonade pouches are available in 10 oz packages, which is a generous single cocktail serving size, and they can be purchased individually or in 4-packs.

Foster Grant LightSpecs™ Introduced
FGX International, a leading eyewear designer and marketer, has introduced its LightSpecs by Foster Grant lighted reading glasses. The product, one of the most innovative introduced to the reading glasses category ever, provides a solution to two problems in one product: magnified lenses for near-vision tasks, combined with powerful LED lights concentrated where more light is required, such as reading in bed, on airplanes or dimly-lit restaurants. The patented LightSpecs product features powerful LED lights, optical-quality lenses in a range of diopters, and easily replaceable batteries that last over 50 hours. LightSpecs, with a suggested retail price of $24.99, will be available at mass retailers in September.

New Juicy Juice Sparkling Fruit Juice Beverage Combines Cool Carbonation With Benefits Of Real Fruit Juice
Just in time for the hot summer months, Nestle USA has launched new Juicy Juice Sparkling, an all-natural, lightly carbonated fruit juice beverage that can be a refreshing alternative to soda. Juicy Juice Sparkling Fruit Juice Beverages contain no added sugar, artificial colors or flavors. The new beverages blend 70 percent real fruit juice with 30 percent lightly carbonated water and are an excellent source of Vitamin C.
Victoria Nuevo-Celeste, brand manager for Juicy Juice, said, "Nestle Juicy Juice Sparkling is a great way to provide kids with a fizzy beverage that tastes great and is a nutritious option." Juicy Juice Sparkling is available in three tasty flavors - Apple, Berry and Orange, in a fun 8.4-oz. can specially designed to fit kids' hands, and can be found in local grocery and convenience stores across the United States.

Moen's New Method Collection Is A Must-Have For Modern Bathroom
The Method™ bathroom collection from Moen blends clean lines with soft curves, which instantly gives any bath a sophisticated, modern appearance. The benefits of the Method collection extend well beyond style. Each lavatory faucet is certified to meet WaterSense® criteria and offers a 1.5 gallon per minute (gpm) flow rate versus the industry standard of 2.2 gpm, resulting in a water savings of up to 32 percent. For a cohesive bathroom design, the Method bathroom collection includes: Single-handle, single-hole mount faucet with available vessel extension; Two-handle widespread faucet; Optional Eco-Performance showerhead; Posi-Temp® tub and shower packages; Three- and four-hole Roman tub faucets and matching accessories.

100 Classic Books Turns Nintendo DS System Into Portable Library Of Books
Now, people who own any one of the Nintendo DS™ family of systems can buy 100 Classic Books, a compilation of some of the greatest works of classic literature. The entire collection is available at a suggested retail price of just $19.99 and users with broadband Internet access can wirelessly download 10 additional books at no extra charge. The postage stamp-sized game card includes a variety of books for all different ages, including seven separate works by Charles Dickens. Readers hold their Nintendo DS systems sideways like a book. To turn the page, they just swipe the touch screen with the stylus or a finger. The settings can even be flipped for left-handed users. A virtual bookmark lets readers return to where they left off. Up to three bookmarks can be used to mark a reader's place in three different books. Large and small fonts are available. Each book includes a biography of the author and a synopsis of the plot and characters.
"100 Classic Books transforms your Nintendo DS system into a portable library," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Readers of any age will enjoy exploring the many worlds, characters and adventures created by these icons of literature."

Waterpik Offers SinuSense Squeeze Bottle
Sinus washing is a natural daily routine to keep sinus passages clear of congestion, allergens and everyday debris, reducing the risk of cold and allergy symptoms. Waterpik® Brand's proprietary squeeze bottle customizes the amount of water flow you want with an easy squeeze for a complete cleanse. With performance and comfort enhancements, it's as easy to control as a simple squeeze. The Waterpik® SinuSense™ Squeeze Bottle comes with 60 Soothing Saline Easy-Pour Packs, and is safe for everyday use, ages four and up. Waterpik® Brand's proprietary water pulsator creates a gentle pulsating stream for a maximum cleanse while massaging and moisturizing the sinus passages. Easy to use and easy to clean, this battery-powered device is the first and only water pulsator on the market and safe for everyday use, ages six and up.
Sinus washing is a natural daily routine to keep sinus passages clear of congestion, allergens and everyday debris, reducing the risk of cold and allergy symptoms. The Waterpik® SinuSense™ Water Pulsator comes with 15 Soothing Saline Easy-Pour Packs. Our patent-pending design includes a 14-day money-back guarantee and 2-year warranty.

Kinect For Xbox 360 Requires No Controller
Microsoft Corp. is introducing Kinect for Xbox 360 with no controller required this November. "With 'Kinectimals' and 'Kinect Sports,' 'Your Shape: Fitness Evolved' and 'Dance Central,' your living room will become a zoo, a stadium, a fitness room or a dance club. You will be in the center of your entertainment, using the best controller ever made - you," said Kudo Tsunoda, creative director for Microsoft Game Studios. Using Kinect is as simple as stepping in front of the sensor. It recognizes you, responds to your gestures, listens to your voice, and, works with every Xbox 360. Kinect games will include: "Kinectimals" (Frontier Studio, Microsoft Game Studios); "Your Shape: Fitness Evolved" (Ubisoft); "Kinect Joy Ride" (Big Park, Microsoft Game Studios); "Kinect Sports" (Rare, Microsoft Game Studios); "Kinect Adventures;" and "Dance Central" (MTV Games). Additional Kinect game experiences will be revealed by publishing partners in the near future.

Becel pro.activ Cholesterol-Lowering Margerine Now Available In Canada
For the first time, Health Canada has approved the sale of foods fortified with cholesterol-lowering plant sterols in Canada. The first of a number of expected plant sterol-fortified food products, Becel pro.activ calorie-reduced margarine with plant sterols recently became available in major retailers, enabling the millions of Canadian adults with elevated cholesterol to take immediate steps to help lower their cholesterol. Becel pro.activ contains plant sterols which help to lower cholesterol in adults up to 15 per cent starting within three weeks when combined with a move to a healthy diet.

Bausch + Lomb Develops Biotrue Lens Solution
Bausch + Lomb has introduced Biotrue,™ a contact lens solution which is formulated to work like your eyes. By studying how the eye naturally works to clean, hydrate, and keep itself healthy, Bausch + Lomb developed a unique and innovative solution to provide outstanding lens care. Biotrue goes beyond exceptional disinfection by bringing together three bio-inspired innovations: Has a lubricant found naturally in the eyes, Matches the pH of healthy tears and Keeps certain beneficial tear proteins active.

EA SPORTS Active 2 For Kinect For Xbox 360 To Complement Fitness Programs
EA SPORTS™ announced that EA SPORTS Active™ 2 is in development for Kinect™ for Xbox 360® video game and entertainment system from Microsoft and will be available in North America in November along with the previously announced PlayStation®3, Wii™, iPhone® and iPod touch® platforms. The EA SPORTS Active 2 console-based fitness programs will deliver true fitness results with an innovative heart rate monitor, wireless tracking, as well as a new online hub to track and share workout data.
"Delivering EA SPORTS Active 2 on Kinect for Xbox 360 is a natural fit for fitness and the ability to track full body movement will create a fluid workout experience that delivers real results," said Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS. "It is the perfect complement to our EA SPORTS Active suite of fitness products and is indicative of our commitment to deliver new experiences for new audiences. We're excited to expand on the top rated fitness franchise on the market."

New Fever-Tree Ginger Beer Is Naturally Brewed Non-Alcoholic Product
New Fever-Tree Ginger Beer is a naturally brewed non-alcoholic product that contains a unique blend of the finest gingers, subtle botanical flavors and spring water. Designed for ginger lovers, Fever-Tree ginger beer is packed full of real ginger - you can even see it in the bottle. The artisan-crafted line is produced in single serving, recyclable glass bottles ensuring freshness and fizz each time a bottle is opened. High carbonation aids in delivering subtle botanical aromas.

Duff Goldman By Gartner Studios Offers New Line Of Cake Decorating Products
Duff by Gartner Studios is introducing a brand new line of cake mixes and decorating tools designed by Duff Goldman, founder of Charm City Cakes and star of Food Network's Ace of Cakes. This new line of professional-grade products can take anyone from beginner to big league with its broad range of cake mixes, pans, fondant, icing and creative decorating tools for use at home. From cake mixes to baking pans, food coloring gels to cake tattoos, Duff by Gartner Studios takes the fear out of cake decorating with high quality products that are easy to use. The line will be available at Michael's stores.
"If you aren't having fun decorating a cake, it shows," said Duff Goldman. "I am psyched to make cake decorating accessible to everyone. Every celebration needs a cake and this stuff makes it easy to have an amazing one."

Immerz Introduces New KOR-fx Full Sensory Immersion Gear To Video Game Industry
Immerz, Inc. is introducing KOR-fx™ technology and full sensory immersion gear, that will revolutionize the way consumers experience video games and other forms of multi-media when it is introduced in August 2010. KOR-fx uses the human anatomy itself to create a powerful sense of immersion to enhance video game play, movie watching and music listening. By delivering nearly imperceptible vibrations to select areas of the chest, KOR-fx activates neural pathways that subconsciously monitor vibrations of the chest cavity that naturally occur when speaking, laughing or crying. The KOR-fx product is platform-independent and works with any device that has an audio output. Gamers, in particular, benefit from KOR-fx because of its unique ability to provide directional feedback, creating an uncanny "7th sense" awareness of where the next danger is coming from, which can mean the difference between victory and defeat in a competitive virtual environment.

M-Edge Launches Waterproof 'Guardian Case' For Amazon Kindle
M-Edge Accessories, a leading provider of e-reader accessories, has released its latest groundbreaking accessory for Amazon Kindle-the Guardian Case, the world's first fully waterproof, floating case for Kindle. Made of molded plastic, the Guardian safeguards the device in all water environments up to 1 meter deep, from the bathtub to the pool to the ocean. The Guardian Case allows for full functionality of Kindle's navigation buttons and keyboard through flexible sealed button cutouts. Users can even read hands-free in the water, because the Guardian floats on the surface.
"The Guardian is certain to revolutionize the way Kindle owners read. Now, not only can people read by the water without fear, they can read in the water, on the water, and under the water-to one meter anyhow," said Patrick Mish, CEO of M-Edge Accessories.

New Rishi Tea Masala Chai Concentrate Supports Jane Goodall's Roots & Shoots Program
Rishi has introduced its organic, fair trade Masala Chai Concentrate tea in support of Jane Goodall's Roots & Shoots program, a youth-driven, global network of more than 8,000 youth groups in almost 100 countries around the globe who take action to promote care and concern for animals, the environment and the human community. Rishi Tea Founder and President, Joshua Kaiser, said, "Rishi's direct trade of sustainable forest tea is a market driven solution for environmental conservation and pairs well with what the Roots & Shoots Program is all about. Unlike other companies that use soluble tea and flavor extracts, Rishi Tea uses ethically sourced, wild-grown black tea leaves from an ancient tea tree forest and traditional Indian spices. These spices are slow brewed in small batches for more than 20 hours and carefully infused with tea leaves. Slow brewing results in a more authentic and complex array of richer and fuller flavors." Rishi Tea's Organic, Fair Trade and Kosher Certified Masala Chai Concentrate is available at Whole Foods stores and select coffeehouses.

Ear Force® Z2 Professional-Grade PC/XBOX® Gaming Headset Delivers Superior Stereo Sound, Comfort And Value
Turtle Beach, a leader in XBOX 360®, PlayStation® and PC gaming headsets, has introduced the new Ear Force Z2 professional-grade PC/XBOX gaming headset. The Ear Force Z2 features a wealth of Turtle Beach's signature gaming audio advancements, including extra-large 50mm speakers with focused directionality, acoustically tuned ear cups and deep-seated ear cushions for sonic detail that elevates the PC gaming experience to the next level. The Ear Force Z2 can be used with all desktop, notebook and netbook PCs (including Apple's iPad), as well as with XBOX 360 consoles via an optional talkback cable. The high-fidelity sound makes it a perfect add-on for home entertainment applications (movies, TV and music) for additional flexibility and value.

Samsung Appoints Ralph Santana As SVP & CMO For North America Headquarters
Samsung Electronics America, has appointed Ralph Santana as Senior Vice President and Chief Marketing Officer, at the company's North American headquarters. Santana joins Samsung after a 16-year career with PepsiCo Inc. during which he held multiple international and domestic leadership roles in marketing, spanning various brand initiatives and product categories. Most recently, he was the VP of Marketing for PepsiCo's flagship Pepsi-Cola trademark. In his new position, Santana will take leadership responsibility for Samsung's North America Marketing organization, including the Brand Marketing, Digital Marketing, Market Intelligence, and Product Innovation teams.

Universal Music Distribution Promotes Mitch Rotter To SVP, Marketing & Product Dev.
Mitch Rotter has been promoted to Senior Vice President, Marketing and Product Development for Universal Music Distribution, the major label distribution division of Universal Music Group Distribution. Formerly, Rotter served as Vice President, Marketing for the company. With this promotion, Rotter will add the development of new products, services, marketing tools and systems to his existing responsibilities.

Outwater Creates Orac Decor®, Orac Myline® a Designer's Edge Millwork®
Outwater has created a special series of high-density polyurethane cornice mouldings in its ORAC DECOR®, ORAC MYLINE® and Designer's Edge Millwork® Collections that have been specifically intended for use with indirect lighting. Manufactured to easily accept a variety of cove moulding light fixtures without causing scalloped or uneven light dispersion and illumination, the ORAC DECOR®, ORAC MYLINE® and Designer's Edge Millwork® Cornice Mouldings for Indirect Lighting can also be used just as readily as a traditional cornice moulding without lighting if desired. It is designed to optimally encompass and utilize the natural light within the environment to produce a subtle yet truly unique shadow effect between itself and the walls.
Lightweight, strong and easy to install using traditional techniques and tools, the ORAC DECOR®, ORAC MYLINE® and Designer's Edge Millwork® Cornice Mouldings for Indirect Lighting are primed and ready for painting, glazing or faux finishing, and will endure years of repeated refinishing when necessary. OUTWATER PLASTICS INDUSTRIES + ARCHITECTURAL PRODUCTS BY OUTWATER can be contacted Toll Free at 1-888-772-1400 (Catalog Requests) / 1-800-631-8375 (Sales and Product Information) / 1-201-498-8750 (Outside of US & Canada Catalog Requests, Sales and Product Information).Color pictorials and ordering information are available online at; (Web site) www.outwater.com

Intercept Corporation Creates KwikStand Portable Kiosks
Intercept Corporation has introduced two new KwikStand portable marketing kiosks, the "Advertiser" and "LightsOn-Advertiser". Both units display full wrap base graphics to give you a huge visual presence. All components store inside and with the doors closed the caster wheels let you move with ease. Graphics use a velcro mounting system so they can be easily changed to other marketing programs. The Advertisers feature a full durable plastic molded backing so graphics can not be pushed in or damaged. The "Advertiser" line offers room for big bold graphics on the base and overhead. Now the entire base of this unit can be covered with marketing graphics. The wrap around base graphic is over 44" wide by 34" high and the header graphic is 48" wide by 8" high. The "LightsOn-Advertiser" unit uses a custom blend of plastics so that the entire base and overhead are backlit turning this stand into a mega lightbox. Like the "Advertiser," this unit offers room for big bold graphics on the base and overhead. The wrap around backlit base graphic is over 44" wide by 34" high and the backlit header graphic is 29" wide by 10" high. Both units feature KwikStands extreme durability and limited lifetime warranty. For more information, visit (Web site) www.kwikstand.com or (Web site) www.interceptcorp.com

Englander Acquires Stribling Packaging And Display & Juiced Creative
Englander Container & Display, the Waco, Texas based designer and manufacturer of corrugated packaging, displays and POS signage, will acquire Stribling Packaging & Display of Rogers, Arkansas along with its creative division, Juiced Creative. With the addition of Stribling and Juiced Creative, Englander's expanded footprint will serve the Southwest, Southeast and Midwestern United States. The company manufactures flexo, litho label, digital and screen printed packaging and POP materials through their Waco, Dallas/Fort Worth, San Antonio and Rogers facilities.
Marty Englander, CEO of Englander said, "I am very excited to have Stribling, one of the South's leading corrugated independents, join the Englander family. This partnership will strengthen our creative and design capabilities and allow us to better serve our customer's needs while maintaining the quality and results they expect." (Web site) www.englanderresults.comom

Owens Corning Showcasing Solutions That Help Frame Green Homes
Owens Corning recently showcased solutions that help the building industry frame green homes from the inside out at the 2010 Pacific Coast Builders Conference, including air sealing, insulation and manufactured stone products that help builders achieve green-building programs. At PCBC, Owens Corning demonstrated the EnergyComplete™ with Flexible Seal Technology Whole Home Insulation and Air Sealing system, the industry's first high-performing and affordable system that delivers comfortable and energy efficient homes, and attendees experienced just how fast, easy and safe the EnergyComplete system is to install for new and existing homes. Owens Corning also demonstrated the PROPINKComplete™ Blown-in Wall System that now features high performance PROPINK® L77 Loosefill Insulation. (Web site) www.owenscorning.com

Moss, Inc. Acuired Pink Inc
Moss Inc. has acquired the inventory and trade name "Pink Inc" under a new identity, "Pink Powered by Moss," which will operate out of a new New York City location and service clients on a regional and national basis. The addition of the Pink product line to Moss, builds on the many synergies to be realized by the combination of the two national Event and Rental organizations and this new venture will allow Moss to have a major presence in New York City, New York which has been a long desired strategy for Moss. Debra Roth, the former owner of Pink Inc., has been named Director of Design & Creative Events for the new organization. (Web site) www.mossinc.com

The Jersey Shore Store Promotes Tourism In The Heart Of Manhattan
The Jersey Shore Store, an experiential pop-up store, brought a taste of the ideal beach break to the heart of Manhattan. It was designed by Brushfire Inc. to promote tourism to the Garden State, in partnership with the New Jersey Division of Travel & Tourism, reminding financially strapped New Yorkers that an affordable getaway was just across the river. The Jersey Shore Store was a temporary oasis that brought the experience of a day at the beach to a storefront near Union Square with an authentic taste of the resorts' iconic pleasures.
"We believed that an accessible retail environment where consumers could actually experience the sights and sensations of a Jersey Shore vacation and interact with the natives would help establish a bond with visitors," said John Leonardi, CEO of Brushfire. "Visitors to the state often book short stays on short notice, so we decided to pop-up and stay up for 6 weeks to provide information throughout peak vacation season."

JetBlue Airways Promotes Introduction Of Ocean Spray's® New Blueberry Juice Cocktail
Travelers at New York's John F. Kennedy International (JFK) airport got a big surprise recently as crewmembers from hometown airline JetBlue Airways marshaled in the arrival of a 24,000 lb, 38 ft tall blueberry juice cocktail bottle with the airline's latest Airbus A320 livery design, "Blueberries," to commemorate the introduction of Ocean Spray's first Blueberry product line. Throughout the customers onboard JetBlue flights will have an opportunity to sample the tasty new line of juice and Craisins® dried cranberries as part of the airline's complimentary line-up of unlimited name brand snacks and drinks.
Ocean Spray's latest attraction is 38 ft - the height of an Airbus A320 aircraft or a four story building; 24,000 lbs - the average weight of a city bus; and 54,000 gallons - the number of gallons of Blueberry Juice Cocktail the bottle could hold if filled. Juice lovers can see how they measure up to the larger-than-life bottle at New York's Greeley Square Park (between 6th and Broadway, and 33rd and 32nd streets), and have an opportunity to win one of 250 prizes from Ocean Spray's custom luggage carousel including roundtrip JetBlue travel to any of its 61 destinations across the U.S., Caribbean and Latin and South Americas.

New Line Of Brazilian Superfruits Smoothies Promoted By Robeks
In a quest to bring the healthiest fruits from fields and forests around the world to customers, Robeks has launched a new line of antioxidant-rich Brazilian Superfruit Smoothies featuring two new exotic fruits from the Amazon rainforest - caja and cupuacu - along with the Robeks popular acai.
To kick off the campaign, Robeks stores across the country will hold a week-long Brazilian-style Carnival celebration giving the first 100 customers free smoothies at each participating store. In addition, a sweepstakes contest will be held where one lucky customer can win a $3,500 gift card that can be used for a trip to Brazil. To enter the sweepstakes, customers can go to any participating Robeks store during Carnival week. Robeks salute to Carnival will feature store decorations, live and recorded Samba music, mask and costume contests and other Carnival like activities.

U.S. Army, Air Force Enlist Augmented Reality From Total Immersion To Attract, Engage New Recruits
Taking their recruiting efforts to a new level via two distinct experimental marketing initiatives, the U.S. Army and the U.S. Air Force have embraced augmented reality, deployed by experiential marketing firm Total Immersion.
"Army - Race for Strength," is the newest element in the interactive, participatory Strength in Action Zone exhibit at major NASCAR and NHRA races. The U.S. Army's "Race for Strength Challenge" pits a fully tricked out, Army-sponsored NASCAR vehicle -- Ryan Newman's #39 Army Chevrolet Impala -- against the Army's high-tech fleet, placing potential recruits into the action, via the Web and through kiosks installed at select NASCAR events. At the kiosks and online, players can race against MRAP and Stryker armored vehicles, through various (sometimes treacherous) environments. Players control vehicles by means of a card or printout featuring a tracked image and a steering wheel. The Army campaign was created by Momentum Worldwide's Chicago-based team and TimeZoneOne, also of Chicago.
At the same time, the U.S. Air Force has kicked off "Command Center Alpha," its newest mobile marketing tour. Command Center Alpha is an AR mobile tour experience that immerses visitors in the "sci-fi" world of the Air Force. The interactive tour includes 3-D computer graphics, videos, educational kiosks, digital downloads and a full-size F-16 Thunderbird display. Visitors use handheld devices, which rely on natural image tracking, enabling them to experience augmented reality in the form of 3-D animations and video. The mobile marketing tour is an extension of the Air Force's sci-fi advertising campaign, which showcases technology that was once regarded as science fiction, but that the Air Force is actually deploying today. Against that backdrop, Command Center Alpha highlights the variety of job opportunities the Air Force offers. The mobile tour will include stops at major events and venues throughout the summer. GSD&M Idea City of Austin, Texas, developed the Air Force campaign. (Web site) www.gsdm.com

Hershey's Create Your Own Candy Bar Opens Its Factory Doors For Visitors At First-Of-Its-Kind Interactive Chocolate Factory Experience
The Hershey Company and Hershey®'s Chocolate World® attraction have opened their newest experience, Hershey's Create Your Own Candy Bar, an interactive, hands-on attraction that immerses guests in the candy bar creation process. The family-fun attraction marks the first time Hershey will give consumers the ability to select their favorite candy bar ingredients, see authentic equipment in operation and design packaging for their custom chocolate candy bar.
"Hershey's Chocolate World's new Create Your Own Candy Bar attraction will allow each guest to play the role of a chocolate innovator," said Amy Hahn, General Manager, The Hershey Experience. "Giving people a chance to create their own chocolate bar and see how authentic factory equipment operates is not common in the chocolate industry. It marks another reason to visit Hershey's Chocolate World."
Wearing authentic outfits, including factory aprons and hairnets, guests will become the newest member of the Hershey innovation team. Using similar equipment as Hershey factories, guests will create their custom candy bar by pulling a lever to activate the machinery and dispense ingredients. Guests can select up to three inclusions in each bar, choosing from ingredients such as graham crackers crumbs, crisped rice, blueberry fruit gels, chocolate cookie bits, vanilla chips and rainbow jimmies. After the inclusions are added, the candy bars are drenched in pure Hershey®'s Milk Chocolate. After the bar cools, it is sealed, packaged and personalized with custom packaging that guests design at an interactive kiosk. Unique to the chocolate industry, Create Your Own Candy Bar provides guests with the opportunity to track their customized bar in every step of the process, from start to finish, and watch as their name is transformed into its very own candy bar brand.

Brooks Run Happy Cavalcade Of Curiosities Hits The Road Featuring Edutainment For Runners
Brooks Sports has launched the Run Happy® Cavalcade of Curiosities, a running-inspired carnival experience that will tour the country hitting running shops, events, and Rock 'n' Roll expos over the next several years. The Cavalcade will arrive in full force in Brooks' hometown for the Rock 'n' Roll Seattle Marathon & 1/2 Marathon expo.
Runners of all ages, skill levels, shapes, and sizes will be entertained, educated, and awed by the Cavalcade, which is highlighted by a custom double-decker British bus featuring free running gait analysis on the upper level and an Arcade of Oddities on the lower level, which displays running wonders such as the world's biggest shoe, the legendary "Bunion Boy's" malady preserved and pulsating in a jar, and other strange and memorable exhibits. At Rock 'n' Roll expos, Cavalcade visitors will also enjoy giveaways, prizes, runners' fortune telling machines, carnival games such as "Pronator's Peak" and "Dash for Gold," and a professional stage show starring an authentic carnival ringmaster, human Jesus Lizard, and a vat of non-Newtonian liquid demonstrating Brooks' new DNA cushioning technology.
"The Brooks Cavalcade of Curiosities brings to life our passion for running and our 'Run Happy' ethos in a new and captivating way. Ultimately, runners receive expert advice on their running technique and are recommended the perfect shoe for their stride, but all is skinned in a celebratory and fun way," said Brooks Vice President of Marketing Dave Larson. "As the official footwear and apparel partner for the Rock 'n' Roll Marathon Series, we want to educate and inspire new runners as only Brooks can do." (Web site) www.brooksrunning.com

CBS Outdoor Debuts First Ever High-Definition Video 'Platform Posters' In New York's Times Square
CBS Outdoor has unveiled the world's first-ever high-definition video platform poster, the Video Two-Sheet, as part of HBO's True Blood® campaign. This state-of-the-art New York transit advertising campaign is located at the Times Square subway station, one of the world's most iconic, heavily trafficked subway stations.
CBS Outdoor is launching the first-of-its-kind campaign on behalf of HBO, which is promoting the third season of True Blood. As part of the promotion, HBO will be showing commuters a preview of the new season of True Blood using an ultra-thin 10-inch LCD screen, with audio, embedded into traditional two-sheet posters as part of HBO's Times Square Subway Domination. The unique design of the self powered Video 2-Sheet brings traditional subway posters to a new level of engagement. CBS Outdoor worked with its partners Engagement Media and Standout Graphics to create this new digital media format. (Web site) www.cbsoutdoor.com

Dole Kicks Off Its 'Go Bananas' Tour In New Orleans
The Go Bananas After Dark Tour™ recently kicked off New Orleans, as part of an initiative by Dole to challenge the notion of America's favorite fruit as a breakfast and lunch food only.
Conceived by Dole Fresh Fruit Company, a subsidiary of Dole Food Company, the first-ever program offers banana lovers in Louisiana and throughout the country fun, intriguing new ways to enjoy the iconic fruit for dinner, dessert and as a unique addition to their summer backyard or beach BBQ parties. As part of its emphasis on New Orleans, Dole has partnered with Brennan's New Orleans, the venerable French Quarter restaurant famous for its French Creole cuisine and invention of the Bananas Foster.
"Most Louisianans wouldn't even think of a breakfast or lunch without bananas," said David Bright, vice president of marketing for Dole Fresh Fruit. "In fact, this devotion has made bananas the top-selling item in grocery stores, enjoyed in more than 96 percent of American homes. Yet, even some of the most ardent banana fans aren't aware of the amazing things you can do with bananas on the grill and as a healthier dessert indulgence."
As a "Top Banana Market," New Orleans has been singled out by Dole for significant local advertising, online, PR and retailer activities to encourage the city's disproportionately large percentage of banana-loving residents to widen their banana horizons even further. Dole also will be working with local retailers on a number of local in-store programs.

adidas Partners With Boston Marathon Experience
adidas has joined forces with the annual Boston Marathon, where the sporting apparel and footwear giant occupied two large exhibition spaces at the John Hancock Sport & Fitness Expo in the Hynes Convention Center. adidas continued its role as the official partner of the Boston Athletic Association for this year's marathon, as it has for more than two decades, which garners adidas exclusive rights to logoed apparel and goods.
Two massive experiences (one 20'x120' and one 165'x85') were strategically built out to at once attract marathon runners while also mimicking a retail environment that could suit their every need. A whopping 37 check-out registers saw to it that Boston Marathon enthusiasts left town with the latest adidas-brand running gear. Sparks designed and produced the entire adidas expo experience. (Web site) www.sparksonline.com

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