Week of September 28, 1998
'Visa Hall Of Fans' Exhibit Debuts At Pro Football Hall Of Fame
For the first time, avid NFL fans will be honored in the Pro Football Hall of Fame, of Canton, OH, as Visa USA kicks off a national fan search for the inaugural "Visa Hall Of Fans" exhibit at the Pro Football Hall of Fame. Each NFL team will be featured in a section that recognizes its "Ultimate Fan."
"Visa is proud to create this new and much deserved exhibit at the Pro Football Hall Of Fame," said Becky Saeger, Executive Vice President, Brand Management, Visa U.S.A. "The 'Visa Hall of Fans' is a logical extension of our integrated marketing program that targets core NFL fans."
Clearly Canadian Introduces Battery Beverage
Clearly Canadian Beverage Corporation has introduced Battery, its newest entry in the growing energy drink sector. Imported from Finland, Battery is a tangy, thirst-quenching energy enhancement beverage available in a can featuring a distinctive black and gold design.
Powered by caffeine, maltodextrin and guarana (a berry grown in the Amazon), Battery is a natural aid to maintaining peak performance by stimulating the nervous system and fueling the body.
"This is the first energy drink that satisfies the desire to boost energy levels, without sacrificing taste," said Jonathan Cronin, Vice President of Marketing for Clearly Canadian Beverage Corporation. "The energy drink sector of the Alternative Beverage category has grown considerably and we see Battery as a powerful brand concept with distinctive packaging, great taste and better value to consumers."
Dragon NaturallySpeaking For Teens, Released For Holiday Shopping Season
Dragon NaturallySpeaking for Teens, the first product to offer industry-leading continuous PC speech recognition for young adults aged 11 and over, was recently introduced by Dragon Systems, Inc.
of Newton, MA.
"During the holiday season, Dragon NaturallySpeaking for Teens will give adults a choice gift," said Roger Matus, Vice President of North American Marketing for Dragon Systems. "At the same time, it fills a market void by providing software that is more fun and cooler than many reference and utility products. Teens will find it valuable year-round."
Dragon NaturallySpeaking for Teens, based on the Dragon NaturallySpeaking products, features a new user interface tailored to young adults. The interface includes a new Voicebar for controlling the product and a colorful volume meter. New ease of use features include simpler elements for adding words, managing the dictionary, training the user's voice, correcting errors, training individual words and customizing the vocabulary. It enables users to speak directly into virtually any Windows application. Dragon NaturallySpeaking for Teens achieves high accuracy and fast performance by using the same continuous speech recognition engine found in Dragon NaturallySpeaking products.
With a list price of $59.95, Dragon NaturallySpeaking for Teens will be sold through warehouse clubs, mass merchandisers and retail chains.
Natrol Names K. McLeod Director Of Marketing & R. Goebel Product Dev. Mgr.
Natrol Inc., a Chatsworth, CA-based manufacturer and distributor
of nationally branded dietary supplements, has promoted Kathy McLeod from Product Development Manager to the newly created position of Director of Marketing. Richard Goebel will assume the position of Product Development Manager. Both McLeod and Goebel will report to Cheryl Richitt, Vice President of Marketing for Natrol.
Hollywood Video Names J. Buettgen, Sr., V.P. Mktg. & L Weingart, V.P. Merch.
Hollywood Entertainment Corporation Portland, Oregon, which operates the world's second largest chain of home video superstores under the Hollywood Video banner, has appointed James J. Buettgen as Senior Vice President, Marketing, in an announcement by company President Jeff Yapp. Mr. Buettgen held the same position at Darden Restaurants' Olive Garden chain where he spent more that four years.
The firm has also appointed Lon Weingart as Vice President, Merchandising. Mr. Weingart previously managed merchandisnig, product development and new concept development for Starbucks Coffee Co.
The Gottesman Co To Specialize In Display M&As
A major merger and acquisition firm, The Gottesman Company, NYC, has formed a special task force dealing exclusively with acquisitions and mergers within the point-of-purchase and store fixture industries. Eugene Gottesman, President, said this action was the result of a significant increase in both strategic and financial buyers interested in acquiring or making investments in firms within these industries and a sharp increase in the number of businesses wanting to be acquired. Heading up the Gottesman P.O.P. and store fixture specialty team is 20 year display/point-of-purchase industry veteran, Bob Richardson.
Beeline Group Names S. Hancock Acct. Mgr.
Beeline Group, Inc., Newark, CA, has named Scott Hancock as an Account Manager to bolster management of its fast growing national accounts. Hancock will work on Beeline's Hi-C and Hewlett-Packard accounts. He was formerly with Goldberg Moser O'Neill Advertising in San Francisco.
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