The first promotion, the Sears Michael Jordan Golf Skills Challenge Sweepstakes, allowed 240 lucky Chicagoland youths to compete for the chance to meet and play golf with Michael Jordan.
The next marketing tie-in will roll out November 20-23 for customer Appreciation Days. Sears customers will have the opportunity to enter a contest to win a trip for four to Lake Tahoe, Nevada, meet with Michael Jordan and join him on the practice tee as he warms up for one of his rounds of golf during the 1997 Isuzu Celebrity Golf Championship.
Whitley succeeded Harry Purnell Jr., who retired after more than 30 years of service, 25 of them as General Manager, Vulcan Industries.
The controllers provide the speed and accuracy of the original equipment counterparts, but without restricting the player with annoying wires. The units have a range of 35 feet.
The first controller to provide simultaneous, multi-axis 360 degree control in any and every direction, the SpaceOrb 360 lets gamers take full advantage of the latest 3D game technology. Movement is no longer limited to forward and backward or side to side. The multi-axis Spaceball PowerSensor instantly responds to the fingertip pressures or twists applied to it, allowing the user to move in any direction.
The Spacetec GameMasters, a team of the best PC game players in the country will compete in game tournaments and make personal appearances in retail outlets across the country using the SpaceOrb 360.
Barry Younkie has been appointed Senior Brand Manager, Makers Mark. He had been International Marketing Manager for Makers Mark.
Terry Shields has joined Hiram Walker as Brand Manager for C.C. Classic, C.C. Citrus, Tullamore Dew, Rich & Rare and Walkers Deluxe. He previously was with Allied Domecq.
Week of: