Molson Canada Places EL Animated Posters At P.O.S.
Molson Canada has selected ELumalite animated posters as a ‘Core Sign’ for its Molson Canadian brand nationally. The new EL posters feature animated areas including the maple leaf, a beer bottle and beer pouring into a glass. The signs will be placed in high profile point of sale locations across Canada.
“We are very excited by this order especially since it has been established by Molson Canada as a Core Sign,” said G. Michael Singh, Director of Global Sales for Neutron Enterprises, Inc., a Montreal, Canada-based media company that operates ELumalite Technologies. “We are confident that Molson Canada will see the sales and brand awareness increase, caused by the visual impact and attention created from our EL technology.”
Kodiak Footwear Display Helps Launch KQ2 Line
Kodiak Footwear has launched a new line of safety athletic footwear in the U.S.
The KQ2 line features eight hiker and “fresh” athletic styles, aimed at reaching the occupational safety consumer.
The Company is using p.o.p. displays at retail to support the launch. KQ2 is the latest line of Kodiak’s safety footwear offering cool styling, innovative fit and a comprehensive range of expanded safety features for today’s hard working consumers.
“These aren’t your father’s work shoes,” said Wayne Elsey, President of Kodiak USA. “We believe we’ve hit a winner here. The styling is fresh and fosters a comfort level to wear for work and casual use.”
This display provides a strong brand presence and explains the benefits of the line, while displaying several samples in a minimum of retail space.
Cingular Launches 'Raising The Bar' Photo Contest & Sweepstakes
Cingular is asking consumers to take their best shot and submit images that bring to life the Company's five "Raising the Bar" signal bars wherever and whenever they see them, by sending a picture message from their Cingular Wireless phone for a chance to win a grand prize of $50,000.
The campaign reinforces Cingular's key message of "service everywhere" and plays off of the Company's "Raising the Bar" advertising campaign. Cingular advertisements have become renowned for their use of the five-bar imagery.
"We knew that our AllOver network would have people seeing 'More Bars in More Places,' but when people began sending us unsolicited photographs of 'bar raising scenarios,' it confirmed our brand was positively resonating with the America public," said Marc Lefar, Chief Marketing Officer, Cingular Wireless. "It gave us the idea to create the 'Raising the Bar' Photo Contest and Sweepstakes, which rewards people for identifying with the Cingular brand and for using our wireless technology in their everyday lives."
Each week, five randomly selected winners will receive $50 for their photo submission. Additionally one winner from each week will receive $500 and be named "Photo of the Week" by a panel of judges. At the end of the promotion, customers will select from five finalists by voting for their favorite photo via text messaging. The photo with the most votes will receive the $50,000 Grand Prize.
Famima!! Opens First Lifestyle Specialty All-In-One Store In Trendy West Hollywood
A new lifestyle specialty all-in-one store (premium grocer + quick service restaurant + convenience store) is opening in West Hollywood, California this summer.
As the first Famima!! Store to open in the U.S., Famima!! leads the way as the "premium experience" in modern day corner convenience store shopping. Services encompass a deli, quick service restaurant, premium grocer, bank, local newsstand and internet provider. Famima!! offers high quality and healthy foods and beverages as well as unique domestic and international products and day-to-day sundries, all within an intelligently designed and friendly environment. Famima!! appeals to a diverse clientele and is quick to recognize consumer trends.
Operated by Japan's FamilyMart Co., Ltd., U.S. based Famima Corporation has an aggressive strategy for bringing Famima!! stores to the U.S. With the West Hollywood store as its pilot project, a strategic rollout of hundreds of specialty stores using the Famima!! franchise systems are planned over the next 3 years, according to the Company, which has a strong track record in overseas markets.
Ford Division To Recommend BP Fuel On All 2006 Products
Ford Motor Company and BP fuel are working collaboratively toward sustainable mobility solutions that will link the two companies in the minds of consumers. Beginning this July, 2006 model Ford Division cars, pickups and SUVs in the U.S. will bear gas caps recommending BP to customers as an extension of this unique relationship. This is the first time in the U.S a major auto manufacturer has recommended an energy company's fuel.
Early joint efforts for the Ford/BP filler cap initiative in Europe have been very successful, and have paved the way for the current launch in the U.S. Nearly 3 million Ford products in the U.S. will feature fuel caps with "Ford recommends BP" and the BP helios logo.
"The relationship between Ford and BP is a great fit for a number of reasons-common customers worldwide, strong retail networks, and complementary technologies," said Darryl Hazel, Ford Division President. "The fuel cap recommendation allows customers to establish a tangible connection between both companies. We expect to have future promotions between Ford dealerships and BP retail locations that will strengthen that association even further."
BP already has worked with Ford on a number of promotions that featured Ford vehicles at BP retail locations. This summer's Ford and BP sweepstakes features the new Ford Five Hundred.
'Music To Your Ears' Cross-Promotion Launched
The California Tree Fruit Agreement (CFTA), Fresh Express and iTunes have launched the 'Music to Your Ears' cross-promotion, which offers free music downloads from the iTunes Music Store with the purchase of California peaches, plums and nectarines and Fresh Express salads.
A first-of-its-kind promotion, consumers receive three free song downloads from iTunes when they purchase 3 pounds of California peaches, plums and nectarines with any two Fresh Express Premium Recipe Complete Salads or Salad Blends.
"The iTunes demographic is expanding and is a perfect match for both California peaches, plums, and nectarines and Fresh Express salad mixes," said Blair Richardson, President, CFTA. "It gives consumers an added reward for enjoying healthy food."
Disney To Launch 'That's So Raven' Fragrance
Raven, star of Disney Channel's hit series "That's So Raven," will also be the star of her own fragrance, targeted to the tween demographic, age 6-14. The fragrance, which will be launched in the fall of this year, was created by Disney Consumer Products (DCP) and boom! LLC.
"This fragrance line will open up a new product category for the show in a sought-after demographic," said Art DeGaetano, President and founder of boom, LLC.
Said Sheila Ullery, Category Director, Health and Beauty, DCP, "Girls adore Raven and identify with her flare for fashion and energetic attitude. She's blossomed into one of the hottest young stars on the scene today because of her ability to connect with a large, multi-cultural audience. Combined with boom!'s strong record in the fragrance market, That's So Raven Fragrance is sure to be a hit with young girls everywhere."
New Slingbox Gives Consumers Their TV 'Anywhere-Anytime'
Sling Media, Inc., a digital lifestyle consumer electronics products company, has introduced the Slingbox, which transforms Windows XP based PCs and laptops into personal on-the-go digital TVs. The Slingbox allows individuals anywhere-anytime access to their own living room television experience with no additional monthly service fees. The Slingbox redirects or "placeshifts," a single live TV stream from a cable box, satellite receiver or PVR to the viewer's PC located anywhere in the home. If the Slingbox is coupled with a broadband Internet connection, the viewer's live TV stream can be "placeshifted" via the Internet to a PC located anywhere in the world. The Slingbox retails for $249.99 and is sold nationwide at consumer electronics retailers Best Buy and CompUSA.
New PlayDock MP3 Speaker System Turns MP3 Players Into High-Fidelity Boom Box
Cambridge SoundWorks has introduced the next-generation boom box, PlayDock MP3, a transportable speaker system that lets users of select MP3 players bring fully amplified sound to any location. With its compact, transportable design, PlayDock MP3 features a convenient dock for select MP3 players, including the Creative Zen Micro, Apple iPod or iPod mini, and Dell DJ and Pocket DJ. PlayDock MP3 is available at Cambridge SoundWorks retail locations.
Coca-Cola Co. Launches POWERade OPTION Sports Drink
POWERade Option, a new low-calorie, low-carbohydrate sports drink from The Coca-Cola Company, is hitting store shelves nationwide, backed by an integrated marketing campaign including national print advertising, in-store merchandising and promotions. Sampling teams also will hit the streets to offer people a first taste of POWERade OPTION, with stops at special events in key markets across the country.
POWERade OPTION provides electrolytes and B-complex vitamins at levels comparable to regular POWERade, but with fewer carbohydrates and 80% fewer calories than Gatorade. It is available in strawberry, black cherry and lemon flavors.
"POWERade OPTION is an example of how the POWERade brand has driven category growth for the last three years," said Mary Herrera, Director of Marketing for Sports & Energy Drinks, Coca-Cola North America. "Consumer interest in healthier, active lifestyles presents a significant opportunity for a low-calorie sports drink specifically designed to replenish and hydrate the body."
Kraft Foods Announces Mktg. Dept. Changes
Kraft Foods Inc. has appointed Paula Sneed, formerly Senior Vice President, Marketing Resources, to Executive Vice President, Global Marketing Resources & Initiatives. Sneed and her team will continue to provide worldwide leadership and oversight of Marketing Resources functions including Media, Advertising, Digital Marketing, Kitchens and Consumer Relations. John Baxter, formerly Senior Vice President, Global Snacks, will become Executive Vice President, Global Category Development. In his new role, Baxter and his team will have responsibility for Kraft's global consumer sectors. Baxter and Sneed will report to Roger Deromedi, CEO of Kraft Foods and become members of the Company's executive team.
Walt Disney Internet Group Names Egdorf V.P. & Chief Mktg. Officer
The Walt Disney Internet Group has appointed Rod Egdorf as Disney Mobile Vice President and Chief Marketing Officer. Egdorf, who was previously Vice President, Wireless for General Motors' OnStar subsidiary, will oversee consumer marketing, distribution, and media and advertising strategies.
Alexander-Otto Co. Joins Marmon Retail Services
Alexander-Otto Company, a provider of retail store fixture installation and related services, has joined Marmon Retail Services. "Alexander Otto is an excellent addition to our organization," said Richard Winter, President of Marmon Retail Services. "The Company has an outstanding reputation in the retail industry and its services mesh perfectly with those of Store Opening Solutions." Also a Marmon Retail Services company, Store Opening Solutions provides integrated logistical services to support retailers' in-house development needs, and the addition of installation services will provide retailers with a "one source" solution, Mr. Winter noted. Chilton Alexander and Doug Otto will continue to lead Alexander-Otto as President and General Manager, respectively.
Warner Bros. Names L. Avent V.P. Of Worldwide Mktg.
Warner Bros. Consumer Products has named Lisa Avent Vice President of Worldwide Marketing. Avent will handle all facets of marketing related to the Looney Tunes and DC Comics brands. Additionally, she will oversee the regional marketing responsibilities for Latin America and Asia/Pacific. Avent joins Warner Bros, Consumer Products after seven years with MGM where she led the Worldwide Licensing and Retail Development department.
Merisel To Purchase Crush Creative
Merisel, Inc. has purchased Crush Creative, Inc., a California-based commercial graphic communication and imaging company that provides large format digital photographic output and exhibit and display solutions. Merisel believes an acquisition of Crush will enhance its operations by increasing its West Coast presence and capabilities, diversifying its current client industries and enabling it to better serve its existing clients.
POP AdVisionsLaunches Roto Media Cylinder
POP AdVisions has introduced the Roto Media cylinder, a trash receptacle and ad medium. While the insulated interior functions as a refuse receptacle or cold beverage container, the exterior houses illuminated graphics seen as the cylinder rotates.
For more information, contact POP AdVisions, Inc., (Tel) 866-217-6723, (Web)
www.popadvisions.com
Cambria Exhibits At Kitchen/Bath Shows
Cambria, a producer of quartz surfaces for countertops, vanities and floors, wanted a trade show booth that would captivate retailers, architects, builders and designers at the Kitchen/Bath Industry Show in Las Vegas.
Cambria retained nParallel, a Minneapolis, MN-based international brand communication, merchandising strategy and display agency, to create a booth that would engage visitors in the experience of the Cambria brand.
“The display worked perfectly,” said Jenny Sullivan, Marketing Manager, Cambria. “The displays at the perimeter of the booth focus attention on Cambria’s rich and varied color palette. The open design invites visitors into the interior of our booth where a video, and our sales people, explain and differentiate the qualities of our quartz surfaces. Presentation of actual product applications brings all our brand attributes home.”
Prominent signage hung over the booth helps to convey a strong brand presence across the trade show floor. (Web)
www.nparallel.com
Portable Toilet Graphics Offer Unique Advertising Venue
Big Ink, a large format digital graphics company located in Eagan, MN, recently partnered with Worldwide Innovations to produce the first ever advertising wraps for portable toilets. Worldwide Innovations, located in Forest Lake, MN, cornered this entirely new and economical advertising venue by patenting the process of wrapping portable toilets.
The Taste of Minnesota was the first event featuring wrapped toilets. Other upcoming Minnesota events include the Senior PGA Golf Tour and the Minnesota State Fair. For more information about this unique way to advertise, contact Worldwide Innovations, (Tel) 888-982-2925; Big Ink Display Graphics, (Tel) 800-536-6503. (Web site) www.inkbig.com
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