Creative Online Weekly <br> October 03, 2011

Week of October 03, 2011

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OPI Displays Miss Universe Collection
OPI's newest shades, the Miss Universe Collection, give fingers and toes an added dose of glitz and glamor with four featured shades packed with shimmer and sparkle. These limited edition colors capture the energy of the 2011 Miss Universe competition to be held in Sao Paulo, Brazil.
"Miss Universe is the most popular and publicized beauty pageant in the world," said Suzi Weiss-Fischmann, OPI executive VP and artistic director. "We are excited to partner with the Miss Universe Organization, whose contestants provided so much inspiration for rich, high-fashion color." Miss Universe by OPI nail lacquers will be promoted on displays in professional salons and stores including Dillards, JCPenny, Regis, Trade Secret, Pure Beauty and ULTA. (Web site) www.opi.com

Sinclair Oil Turns To LED Gas Price And Message Displays To Promote Brand Image
Sinclair Oil Corporation of Salt, a petroleum distributor located in Lake City, Utah, which supplies more than 2,000 stations and convenience stores in twenty-two U.S. states, is using Daktronics LED gas price and message display products as part of their approved signage imaging. Sign companies serving Sinclair's independently operated service stations will work with Daktronics to price, purchase, integrate and install the products to meet Sinclair's image standards.
"Daktronics is proud to have been selected as a long-term supplier to Sinclair Oil," said Vic Wenner, Daktronics petroleum sales manager. "It's clear Sinclair Oil embraces this technology and understands its importance in promoting their brand image and adding value to its retailers." Daktronics is a leading LED display manufacturer located in Brookings, S.D. (Web site) www.daktronics.com

Tecate Gives Consumers Chance To Elect Next Chicas Tecate And Win Ultimate VIP Boxing Experience
Tecate, cerveza con caracter, is giving adults 21-and-older the opportunity to not only select an elite group of Chicas Tecate to represent the brand, but also to win the ultimate boxing fan experience at an upcoming championship bout. Adults who "Like" the Tecate Boxing Facebook page will virtually meet-via video and photos-the finalists from each of five cities: Los Angeles, Dallas, Houston, San Francisco and New York.
Adults will be able to vote up to five times per day for their favorite candidates. The four candidates with the most votes will be crowned Chicas Tecate and represent the brand at various events throughout the year. Each vote cast by eligible consumers will bring them closer to winning the grand prize: a trip for two to a major boxing event and exclusive behind-the-scenes access, allowing winners to live the VIP boxing experience. Details on the promotion will be communicated to fans through thematic POS displays at retail venues across the U.S.

Duane Reade Opens New Chelsea Store Location Featuring Expanded Fresh Food And Grocery Offerings
Duane Reade, New York's largest drug store chain, has opened its newest store, featuring the debut of a greatly expanded fresh food and grocery offering that includes fresh sandwiches, single-serve entrees, baked goods and freshly packed salads and vegetables. This new store reflects Duane Reade's latest phase in its ongoing brand and customer experience transformation that brings to life the company's brand mantra of "New York Living Made Easy."
The expanded food section comprises approximately 40% of the 15,000 square foot two-level store and includes delicious soups and easy meal items, such as freshly made and easily microwavable single-serve entrees that customers can take home for a quick and satisfying meal. To complement the entrees, Duane Reade is offering fresh produce for the first time, including bagged salad and packaged celery and carrots, along with freshly packed deli meats. Breakfast items will include fresh-cut fruit, baked goods, as well as self-serve Starbucks coffee. In addition to the fresh food, Duane Reade will offer over 500 skus of frozen convenience items, such as boneless skinless chicken breasts, hamburger patties, frozen vegetables, and appetizers, which can save time and an extra trip to the grocery store. The recently introduced DR Delish™ exclusive food and beverages brand will be featured as well as an expanded array of organic grocery items. Fresh food deliveries will be made daily.
The addition of fresh food and more groceries, which will eventually be rolled out to other select locations, represents the latest phase in Duane Reade's transformation, which has included dramatic new store designs, an improved pharmacy, and the addition of many prestige beauty brands to the overall offering. The transformation also includes the provision of important health services like walk-in access to physicians as well as facials, manicures, and brow shaping beauty services.

Virgin America and Google Team Up To Offer Chromebooks @ 35,000 Feet
Virgin America is teaming up with Google to offer guests the opportunity to “test-fly” Google’s new Chromebook for free onboard their flight and at select airport gates. Virgin America flyers will have the exclusive chance to check out a Chromebook at their departure airport gate and take the new notebook computer out for a spin onboard select Virgin America flights. In addition, flyers who check out a Chromebook will receive a free WiFi session onboard Virgin America via the Gogo® network.
Virgin America was the first airline to offer fleetwide WiFi, so Chromebook users on all Virgin America flights can open their browser and surf the web for free at 35,000 feet. “Our goal has always been to use the best in technology to reinvent the travel experience - and help bring some fun back to flying,” said Porter Gale, VP, Marketing, Virgin America.

Rug Doctor® Partners With AVT For Self Service Kiosk System With Pilot Systems Deployed In Major Retailers
Rug Doctor has partnered with AVT to develop the world's first self-service carpet cleaning system automated rent and return kiosk center, patent pending. Rug Doctor, the world's leading provider of carpet cleaning rental systems, launched a pilot program called Rug Doctor Rapid Rents™ which provides a quick, efficient and user friendly way to rent and return the carpet cleaning systems through a touch screen based kiosk center without involving store personnel.
Tim Wall, Rug Doctor's CEO, said, "The new Rug Doctor kiosk features an intuitive graphical user interface (GUI), cashless payment, alert notifications, real-time activity, and eye-catching graphics, and is a refreshing way to speed up the entire rent and return process in a dynamic and hassle free manner." Wall added, "After a successful pilot program in several test markets, we are now in a position to expand our automated centers where it makes sense for our retail partners and Rug Doctor."

O'Neill Opens New Flagship Store In Santa Monica, CA, Showcasing Brand's Rich Heritage In Surf And Beach Lifestyle
O'Neill Clothing, a surf, snow and youth lifestyle brand, is bringing its legendary outdoor lifestyle to Los Angeles, with a flagship store near the Santa Monica Promenade. The new store will include O'Neill men's, boys and women's apparel, along with the brand's signature neoprene wetsuits, which were invented by Jack O'Neill nearly 60 years ago.
Inspired by Jack O'Neill's oceanfront home, the unique store concept offers an authentic environment to illustrate the O'Neill lifestyle: renowned performance products are mixed with on-trend apparel and accessories; window displays showcase one-of-a-kind artwork from O'Neill employees and friends; and the interior is lined with various photography from past decades and current advertising campaigns.
"This first L.A. store is an important milestone for O'Neill as we aim to have a greater retail presence in underrepresented areas around the country," said Eppo van Berckelaer, Head of Global Marketing, O'Neill. "Not only does O'Neill Santa Monica serve as a genuine showcase for our product in a key global market, it also offers a unique brand experience that highlights the past, present and future of O'Neill."

Barnes & Noble Invites Customers To Bring Their Old eReader To A Barnes & Noble Store To Compare And Upgrade To NOOK To Receive 30 Free NOOK Books™
Barnes & Noble is inviting customers to experience its line of NOOK reading devices. Beginning July 1, customers who bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device, receive an instant NOOK Book collection -- 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including the All-New NOOK and NOOK Color Reader's Tablet™. Customers will receive a free, 2GB microSD card loaded with 30 NOOK Books - from cooking and lifestyle to classics and reference -when they show a bookseller their old device and purchase the NOOK reader that best suits them.
"Both the All-New NOOK and NOOK Color Reader's Tablet are best-in-class according to the industry's leading reviewers and millions of devoted NOOK customers. We are confident that side-by-side comparisons with other eReaders will show NOOK products to be the superior choice," said Jamie Iannone, President of Digital Products, Barnes & Noble. "We invite reading lovers to visit their neighborhood Barnes & Noble bookstore to see, hold and touch our innovative NOOK products and encourage them to upgrade their reading experience while kicking off their collection with a limited-time bonus of 30 free NOOK Books."

2012 Transformers Special Edition Camaro Coupe Allows Fans Around The World To Get Behind The Wheel Of Bumblebee
The Chevrolet Camaro returns as the Autobot "Bumblebee" in Transformers: Dark of the Moon, which opened exclusively in 3D recently. To celebrate, Chevrolet will offer a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the United States, Canada, China, Japan, Europe, South America, and the Middle East.
"The Transformers franchise has helped introduce Camaro - and Chevrolet - to a whole new generation of fans," said Rick Scheidt, vice president of Chevrolet marketing. "Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world."
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships. That momentum is expected to accelerate with the introduction of the limited-edition Transformers Special Edition, which will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the hood, roof, decklid and unique high-wing rear spoiler; 20-inch, black-painted wheels wrapped in high-performance summer tires; and Autobot Shield logos on the center caps and front quarter panels. Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid. Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.

Carolina Farmin', Specializing in Farm-Fresh, Locally Grown Food, To Open In Wilmington, NC
Wilmington's new locally-focused grocery - Carolina Farmin' is a unique format being introduced in Wilmington, NC, specializing in farm-fresh, locally grown food and products from the Carolinas. When it opens, the store will carry the largest selection of natural and organic produce and products in the area. It will also have some name brands and other staples available to ensure that customers' complete food shopping needs can be met in a single location. Future plans include opening several additional stores in North and South Carolina.
"It's an exciting time for us," said Wayne Long, Carolina Farmin's founder. "Our vision for creating a 7-day a week public market that supports local growers and producers is about to become a reality. This is an idea that's long overdue."

Celebrity Cruises To Fire Up Guests' Culinary Passion At Cruise Industry's First Interactive, Open-Air Grilling Restaurant
Celebrity Cruises' culinary program is heating, introduction of its newest ship, the 2,886-guest Celebrity Silhouette, which will feature the industry's first interactive, open-air grilling restaurant, "The Lawn Club Grill." By combining a premium culinary experience with the sensation of relaxing on the top deck of a ship, surrounded by live grass and cool ocean breezes, Celebrity's aim is to celebrate the passion people have for grilling, as they enjoy their precious vacation time.
"People tend to associate grilling with the relaxing, carefree mood - exactly what a Celebrity vacation is all about," said Jacques Van Staden, Vice President, Culinary Operations. "What can be better than experiencing something that's popular among so many cultures around the world, while relaxing near a lawn of growing grass, surrounded by an endless view of the sea?"
The highlight of the dining experience at the 58-seat Lawn Club Grill will be the opportunity for guests to serve as their party's "Grill Master," by being paired with a Celebrity Cruises chef to assist in preparing the menu for their table over custom-built, ventilated grills. This unique, one-on-one interaction will give the Grill Master a one-of-a-kind, firsthand lesson in proper grilling techniques and other tricks of the grilling trade. "Our guests consistently tell us that fresh, exciting culinary experiences are essential to their enjoyment of their vacation, and we are always looking for new ways to deliver that to them," said Van Staden.

BACARDI Classic Cocktails Hand Shaken Daiquiri Introduced
BACARDI® has introduced a new addition to its ready-to-serve portfolio, the BACARDI® CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI. This pre-mixed cocktail minimizes preparation without sacrificing taste, simply "open and pour" to enjoy the ultimate daiquiri. BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is a contemporary rendition of BACARDI's original Hand Shaken Daiquiri, a timeless classic in the world of cocktails. To create the perfect balance of flavors, this signature drink is prepared with BACARDI® Superior Rum, tangy lime juice and sugar. The result is a perfectly balanced spirit that offers a consistent and reliable taste with each pour - garnish with a lime wedge for a cool cocktail that everyone will love.
"BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is the perfect addition to the brand's ready-to-serve portfolio and a new staple for sophisticated at-home entertaining," said Toby Whitmoyer, vice president and brand managing director, rums category, at Bacardi U.S.A., Inc. "Our goal is to encourage people to get together and when they do, to offer them a way to enjoy more time with their guests, without sacrificing flavor or style. BACARDI CLASSIC COCKTAILS HAND SHAKEN DAIQUIRI is a natural extension for the brand and also pays tribute to one of the most celebrated cocktails in our history." The launch will be supported nationally with consumer and trade print advertising, digital, POS and sampling events.

Formica Corp. Becomes First Major Solid Surfacing Manufacturer To Use Post-Consumer Recycled Content
Formica Corporation is introducing its all-new e Series Solid Surfacing, the first major branded solid surfacing material to contain post-consumer recycled content. Each sheet of e Series Solid Surfacing has been certified to contain 15 percent total recycled content - 10 percent pre-consumer and 5 percent post-consumer. Pre-consumer recycled content consists of reclaimed solid surfacing while post-consumer recycled content is derived from reduced foam, both Styrofoam cups and packaging. Patterns in the 2011 e Series Collection coordinate with the 2010 Commercial High Pressure Laminate Colorbox concept. Each of the nine Colorboxes feature a solid color with harmonizing textures, patterns and woodgrains across the Formica® brand product lines. Bringing new depth to the Colorbox concept, e Series is available in six neutral earth tones.
"We've been making some great progress in recent years to ensure Formica Corporation is a mainstay supplier of environmentally friendly surfacing materials that appeal to homeowners and commercial architects, designers and builders," said Bill Roush, director of communications at Formica Corporation. "The e Series Collection enables us to assist our customers in making environmentally responsible purchasing.

Kraft Introduces MiO Liquid Water Enhancer In Six Flavors
New MiO liquid water enhancer lets consumers make up to 24 drinks however they want. They simply add as much or as little MiO as desired to create a dream beverage. MiO is available in six flavors that are Caffeine-free, Calorie-free per 8 fluid ounce serving, 0g Carbohydrates, Sugar-free, Free of artificial flavors, Kosher, and Gluten-free. MiO is sweetened with sucralose, a calorie-free, artificial sweetener.

LeapFrog Unveils LeapPad Learning Tablet For Kids
LeapFrog Enterprises has unveiled LeapPad™, a personalized learning tablet designed for kids ages four and up. As a leader in educational entertainment, LeapFrog has combined the latest technology, enhanced educational curriculum, and most entertaining characters to fuel a child's learning in a durable tablet that mirrors popular adult tablets. LeapPad will launch with LeapFrog's largest library ever and offers more than 100 learning game cartridges, books, apps and videos, by year end.

Marley Beverage Introduces Marley's Mellow Mood Lite: Half Lemonade, Half Tea
Marley Beverage Company has added the newest innovation to its roster of Marley's Mellow Mood 100 percent natural relaxation beverages: Marley's Mellow Mood Lite: Half Lemonade, Half Tea, which will be on store shelves. Marley's Mellow Mood Lite: Half Lemonade, Half Tea contains 40 calories per 8oz. serving, formulated with an exotic blend of all natural botanical ingredients including Chamomile, Valerian root, Lemon Balm, Hops, Passionflower and Melatonin, which are among the time tested calming and stress reducing ingredients that the Marley family has expertly crafted into Marley's Mellow Mood Lite: Half Lemonade, Half Tea.
"Marley's Mellow Mood helps to support and continue Bob Marley's legacy and belief that calm breeds peace, respect and love," said Paul Fuegner, chief marketing officer, Marley Beverage Company. "Consumers have been asking for additional unique flavors and a low-calorie product since we launched last year and our new Marley's Mellow Mood Lite: Half Lemonade, Half Tea is the perfect choice to help you relax and 'feel alright".

New Mott's Garden Blend 100% Vegetable Juice Introduced
Mott's, the nation's leading provider of apple juice and sauce products, has extended its successful brand portfolio and entered the U.S. vegetable juice category with the introduction of Mott's Garden Blend, a new, smooth and great-tasting 100 percent vegetable juice. The latest of several recent product innovations to come from the Mott's brand, Garden Blend provides health-conscious adults with a vegetable juice with garden fresh great taste which offers two servings of vegetables in every eight-ounce glass.
"The launch of Garden Blend is an exciting extension of one of our oldest, most popular and successful brands," said Jaxie Alt, vice president of marketing for Mott's. "The Mott's portfolio has a rich history of delivering new product innovations. Garden Blend addresses two consumer demands that we're deeply committed to across the company - health and wellness, and quality taste." Marketing support for the launch includes in-store support and couponing campaigns across key markets. Throughout the year, Mott's sampling teams will bring Garden Blend taste tests to consumers in 32 cities across the nation.

Valspar Unveils First Paint Certified By Asthma And Allergy Foundation Of America
Valspar Paint has debuted Valspar Plus®, the first paint certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA). Valspar Plus® reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities. In addition to having zero volatile organic compounds (VOCs), which can be a trigger for people impacted by asthma and allergies, Valspar Plus® has no lingering odor. Once dried, the paint's antimicrobial properties help it to resist mold and mildew.
"In listening to our consumers, we recognized an opportunity in the marketplace for a paint formulated specifically to address the needs of the approximately 60 million Americans who live with asthma and allergies," said Howard Heckes, senior vice president, Valspar Global Consumer. "In response, we developed Valspar Plus®, which allows people with respiratory sensitivities to connect to the transformative power in color. Valspar Plus® delivers lasting performance and uncompromising quality and is available in thousands of colors. It will exceed expectations for premium paint."

VuQo Vodka Kicks Off National Campaign
VuQo has launched VuQo Premium Vodka in key markets throughout the United States. VuQo Premium Vodka is the only vodka in the world distilled from coconut nectar. VuQo (40% alcohol by volume) is continuously distilled and filtered multiple times, and is packaged in an elegantly designed frosted bottle.

ZINN Beauty Collection Introduced Featuring Natural Beauty Elixir, 100% Argan Oil
Bainbridge & Knight have introduced the Zinn Beauty Collection, an affordable line of natural beauty refining products made with the most nutrient rich oil in the world, 100% Argan Oil from Morocco. Sought for its incredibly healing, nourishing and restorative properties, Argan Oil, has been used by Moroccan and European women for centuries to preserve healthy skin and hair, remaining relatively unknown in the U.S., until 2009, when variants of the oil made only for hair, became one of the biggest trends in the hair care industry. Zinn Beauty Collection aims to lend value to the trend with a complete array of quality products, that address all their skin and hair care needs. From anti-aging, to the treatment of acne, to the diminishment of stretch marks, and scars, Zinn Moroccan Argan Oil's unique composition of vitamin E, antioxidants, essential fatty acids, and phytosterols, help to naturally endow visibly healthier skin, and stronger, more vibrant hair. Zinn is arriving in beauty salons, drug stores, and major retailers later.
Said Mark Howowitz, VP of Sales for Bainbridge and Knight, "The Zinn Beauty Collection came about simply from looking at nature's own beauty remedies. Whatever the skin or hair care concern, Zinn innately has the elements from nature to address it, and we are proud to bring such a healthful line to the marketplace."

SC Johnson Introduces Windex® Mini Refill Pouches
With the launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, SC Johnson is taking another bold step to help consumers make greener choices. Windex® Mini concentrated refill pouch delivers the streak-free results consumers expect. In just three easy steps - cut, pour, add water - consumers can refill a clean, single 26 fluid ounce Windex® bottle with cleaner. The product is being sold directly by SC Johnson in three-packs of "snip 'n' pour" pouches.
"By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle," said Fisk Johnson, Chairman and CEO of SC Johnson. "Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don't want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills an accepted - even demanded - choice."

Vin Parfait Launches New Line Of Boutique Wines For Women
Vin Parfait is launching a new line of fun, sophisticated boutique wines targeting women in their 20s and 30s. The inaugural release includes the 2009 Chardonnay and 2009 Red Wine from California. Vin Parfait, in French "Perfect Wine," is designed to appeal to busy, fashionable young women, balancing a hectic work and social schedule, who are looking for a tasty glass of wine as a well-deserved treat.

New URINOZINC® Plus Alleviates Symptoms Associated With Enlarged Prostate
URINOZINC® Plus with Beta-Sitosterol, the latest addition to the URINOZINC® Prostate Formula line, is the only dietary supplement with a US Patent for helping alleviate symptoms associated with an enlarged prostate. URINOZINC® Plus with Beta-Sitosterol includes all of the same ingredients found on the original patented formula plus beta-sitosterol, Vitamin D, and Stinging Nettle. It also contains increased amounts of Saw Palmetto. It is the active ingredient in Saw Palmetto berries, which have been used for hundreds of years to support overall prostate health. URINOZINC® Plus joins the full line of URINOZINC® products including Original URINOZINC® and URINOZINC® Prostate Wellness Tea.

New SANYO XX Powered by eneloop Rechargeable Batteries Introduced
SANYO, world's largest manufacturer of rechargeable batteries, introduces the AA-size battery XX powered by the highest capacity eneloop technology. The XX powered by eneloop is ready to use right out of the package and retains up to 75% of its charge after one year of storage. The newest Nickel-Metal Hydride XX powered by eneloop battery is especially suited for gadgets with high power consumption, such as DSLR photoflash units, radio control toys, walkie-talkies, game controllers and other demanding applications. They are factory pre-charged by solar power and are ready to use right out of the package.
"Standard eneloop batteries are perfect for powering common household devices but XX powered by eneloop provides 25% more power for extreme usage requirements," said Tom Van Voy, V.P., Digital Solutions, SANYO North America.

Monster Offers High Performance Loudspeaker For The Digital Age With 'ClarityHD™ Model'
Monster is redefining the loudspeaker for the digital age with the debut of its ClarityHD™ Model One High Definition Multi-Media Speaker Monitor. Featuring a built-in high-powered digital amplifier and iPod® dock, the all-in-one speaker system delivers an unprecedented level of higher-definition "big sound" for a bookshelf sized speaker, with all the advanced connectivity options to satisfy the needs of today's most ahead-of-the-curve audio consumer. The Monster® ClarityHD Model One can be set up easily in just seconds and provides room-filling sound right out of the box. The Model One is ideal for use in the living room, den, bedroom or kitchen, as well as for in-home or professional music studio use. The ClarityHD Model One will begin shipping worldwide.

General Mills Launches New Fiber One® 80 Calories Cereal
General Mills has introduced Fiber One 80 Calories cereal, a surprisingly delicious cereal that is 80 calories per serving. After years of helping Americans boost their fiber intake, it was natural for Fiber One to lead the way in developing another product that makes fiber taste great. Every honey-flavored, 80 calorie serving of the new cereal provides 10 grams of fiber, or 40 percent of the Daily Value of fiber. According to the 2010 Dietary Guidelines, 25-38 grams are recommended daily.
"When people are trying to lose weight, they often struggle to find diet-friendly foods that still taste good and fill them up," said Liz Mascolo, marketing manager for Fiber One. "The new Fiber One 80 Calories cereal delivers on those dieting necessities - so much so that we expect dieters will be excited to share it with friends."

Jurassic Parks Motion-Picture Trilogies Available On Blu-ray™ With New High-Def Picture & Perfect Sound
Jurassic Park, The Lost World: Jurassic Park and Jurassic Park III, are debuting as a trilogy set on Blu-ray™ October 25 from Universal Studios Home Entertainment. Acclaimed filmmaker Steven Spielberg's award-winning cinematic franchise, based on the best-selling book by Michael Crichton, featured groundbreaking visual effects that changed the art of movie-making forever. Now, all three epic films have been digitally restored and remastered in flawless high definition for the ultimate viewing experience. Additionally, the films' visceral sound effects and music from legendary composer John Williams can now be heard in pristine 7.1 surround sound. Arriving in stores just in time for holiday gift giving, this collectible three-movie set also features hours of bonus features, including an all-new, six-part documentary and digital copies of all three films that can be viewed on an array of electronic and portable devices anytime, anywhere.

SKECHERS Time Instruments Launched
Total Apparel Group and its wholly owned subsidiary, Total Licensing, Inc. have partnered with Glamm Industries to develop and market a collection of timepieces for SKECHERS. The collection will be available in retailers throughout the United States.

La-Z-Boy Promotes Marketing Execs
La-Z-Boy has promoted Mark Bacon from Chief Retail Officer to Senior Vice President and President of the La-Z-Boy Branded Business, which includes wholesale and retail leadership responsibility for the company's largest business unit. A seasoned retail executive, Bacon developed his leadership expertise while holding senior positions at Pep Boys, Staples and Wal-Mart. In his new role, Bacon will be responsible for all operations, customer care, sales and merchandising of the La-Z-Boy branded business.
Dan King is promoted from Director of Retail Sales and Operations to Vice President of La-Z-Boy's Retail Operations, where he will be responsible for the 83 company-owned La-Z-Boy Furniture Galleries® stores. King, a seasoned retail executive, joined La-Z-Boy in 2008 and has been instrumental in the turnaround of the retail division and is well positioned to take on the additional responsibility within the segment as it becomes increasingly important to the company's integrated retail strategy. Prior to joining La-Z-Boy, King spent numerous years as Vice President of Sales and Operations for Pep Boys and Staples.

Al Saltiel Returns To Navistar As CMO
Al Saltiel, former president of NC2 Global, LLC, has returned to Navistar, Inc. as chief marketing officer. Prior to his two-year post at NC2, a global joint venture between Caterpillar and Navistar, Saltiel had served as vice president, marketing for Navistar. In Saltiel's new role as chief marketing officer, he will manage Navistar's marketing resources and will have worldwide responsibility for driving Navistar's expanding portfolio of brands. (Web site) www.nc2.com

Zinger Digital Signs Offers Free-Standing Digital Poster Kiosk
Zinger Digital Signs has introduced eight new free-standing digital poster kiosk solutions for the retail and office/corporate markets. The digital signage poster kiosks are aimed at replacing printed posters used in retail and corporate environments. The new digital poster kiosks are certified for true 24/7 operations in commercial applications. Zinger's new 42" and 47" models offer thin bezels and a high-brightness LCD display, excellent for environments which have brightly-lit areas, including at door entrances, near windows or in an atrium. Some poster kiosks models have casters, so retailers can quickly move the signage to other areas. The kiosks are self-contained and wireless. Updates are sent wirelessly using any web browser. Zinger offers custom digital poster development packages for retailers and corporate clients or they can create their own digital posters using Zinger's Sign Studio software. For more information visit the company's website at (Web site) www.ZingerSigns.com

Benchmark Displays Offers EZIPOP® Display
Benchmark Displays has formed an agreement with Inventive Media, for the production, marketing and distribution of the patented EZIPOP® brochure and point of purchase display systems. For counter display or as a product dispenser, EZIPOP® is the visually high-impact and budget-conscious alternative to plastic counter-display and dispenser units. EZIPOP® can be supplied ready to "pop up", to display brochures; can be pre-filled and shrink-wrapped, or supplied flat for cost-effective shipping and convenient storage. EZIPOP® displays are lightweight but will not shatter or crack if accidentally dropped, so it is more cost effective and easier to distribute than other dispensers are. EZIPOP® displays are suitable for both disposable, one use applications or can be refilled indefinitely. EZIPOP is manufactured from renewable resources that can be100% recycled and returned to nature in an earth-friendly fashion. A visually high-impact alternative to plastic units, EZIPOP® provides all-over branding consistent with product and promotional campaigns that discourages brochure-holder hijacking. Whatever a client can print, can be put on an EZIPOP®. Stock sizes for several standard brochures will be available. EZIPOP® displays may be labeled or screen-printed with logo or sell copy at Benchmark's facilities. Other models are available with die cuts and header-card options. Benchmark will sell EZIPOP® through their distributor/wholesale channel at TaymarPlasticDisplays.com, and their internet-retail division DisplaysDirect.net. Custom designs will also be available at. (Web site) BenchmarkDisplays.com

Image Options Introduces EFI™ VUTEk® GS3250LX UV-Curing Digital Inkjet Printer
Image Options has unveiled a new green printing method with the installation of the EFI™ VUTEk® GS3250LX UV-curing digital inkjet printer on MicroGREEN Polymers' InCycle™ PET sheets. Engineered to dramatically lower the total cost of ownership over the lifetime of the printer, the VUTEk GS3250LX incorporates "cool cure" LED technology and increased productivity to facilitate faster and more efficient job production than ever before. With no VOCs, less consumables and waste, low energy consumption, and the ability to print on recycled and other materials without introducing warping or head strikes, the printer is ideal to partner with substrates like InCycle to create a significantly more sustainable print product. InCycle sheets are made from recycled PET, which is then expanded to reduce the amount of plastic required and significantly lower the environmental footprint of products made from it. InCycle sheets are available in a variety of gauges, from 0.020" to 0.060". For more information, visit the Image Options Web site at (Web site) www.imageoptions.net

E. L. Hatton Sales Co Offers Banner Ups PowerTape
E. L. Hatton Sales Co., maker of Banner Ups PowerTape, a single- sided banner hem reinforcing tape, has introduced the new Banner Ups MegaTapeTM, a double-sided version of the product. MegaTape is made of the same super-strong film as PowerTape, but is adhesive coated on both sides. This provides banner makers with the strength of PowerTape and the fold-finished banner edge which some prefer in a single product. Available in 1.5" width, MegaTape is applied just like ordinary double-sided banner hem tape, but has more than triple the strength, plus it adds firmness to the banner edge for a much cleaner appearance. Also, MegaTape can be used to reinforce hems in two-sided banners, as the tape itself is invisible after folded into the hem. For more information, visit the company's website. (Web site) www.bannerups.com

ExpoSystems Wins Consumer's Choice Award For Display Designers For The 6TH Consecutive Year
ExpoSystems, a Toronto, Canada-based modular tradeshow display manufacturer, is the recipient of the Consumer's Choice Award for the 6th consecutive year. "We are delighted to once again be the recipient of the Consumer's Choice Award. It is truly an honour to be chosen by those who are so very important to us - consumers and businesses who use our products and services," said Nigel Vance-Lousada, President of ExpoSystems. The Consumer's Choice Award winners are chosen by consumers and businesses rather than a pre-selected panel of judges. (Web site) www.exposystems.com

Outwater Plastics Offers Cable Shelving Systems
Outwater Plastics offers cable shelving systems for displays and exhibits. Many different system components are available including solid brass, polished chrome and satin chrome hardware. Glass shelving for the system is load rated 44 lbs per shelf. A wide selection of signage options are offered, from acrylic sign holders to LED Light Boxes. Wall to Floor and Floor to Ceiling Kits are available. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

MC2 Creates Exhibit For Hisense
A market-leader in China, Australia, and the Middle East, Hisense was looking to establish itself as a premiere international consumer electronics brand. The company desired an exhibit that would showcase its high-end products in a sophisticated way, create a buzz at the Consumer Electronics Show, and, ultimately, help build brand recognition globally.
The custom 50'x70' exhibit was designed with three distinct product sections, a double-deck structure for hospitality rooms and finished with an oversized, dynamic perimeter brand header. Display surfaces had a crisp gloss white finish and reflective elements were incorporated to create a bright and lively space. The primary aisle corner featured an eye-catching display of fifteen Hisense LED televisions, mounted on five silver poles, programmed to move in sync with customized video and audio streams. As the video played, the choreographed televisions danced, mimicking the movements of the subject in the changing scenes such as a canyon sunrise, fluttering butterfly, or carving snowboarder. The dancing television display attracted large crowds and created attendee interest to engage with the brand. The exhibit was produced for Hisense by MC2 , an exhibit company located in Chestnut Ridge, New York. (Web site) www.mc-2online.com

Sharp Electronics Corporation (SEC) Introduces Sharp PN-V601
Sharp Electronics Corporation (SEC) has introduced its Sharp PN-V601, a new multi-screen video wall display solution. Gary Bailer, director product management, IS products, said, "The PN-V601 truly showcases our commitment to developing cutting-edge technologies, but also meeting our customers' needs. The PN-V601 clearly enables almost limitless digital signage and display possibilities, which is what our customers are looking for." With the slimmest bezel in the 60" diagonal class, the Sharp PN-V601 is the new standard for multi-screen video wall displays. Portrait and landscape compatibility, full array LED backlighting, and virtually seamless borders help you create high impact video walls in almost any size and format. 24/7 certified reliability plus a 3-year limited warranty make the ENERGY STAR® qualified PN-V601 one of the most dependable and energy efficient professional LCD monitors available. Sharp PN-V601 with its almost seamless borders and full-array LED-backlighting gives immediate impact to trade show booths, stages, or any live event. The Sharp PN-V601 is available through leading Pro AV dealers, systems integrators and VARs. (Web site) www.sharpusa.com

Bosch Security Systems introduces Safe & Sound Security and Audio Tour
Bosch Security Systems, Inc. has launched the Safe & Sound security and audio tour, featuring the largest, most interactive product exhibit truck in the industry. The mobile product display enables dealers, specifiers, and end users to experience Bosch products in dynamic ways. Jeremy Hockham, President of Sales - North America, Bosch Security Systems, said, “With the Bosch Safe & Sound Tour, we're bringing the 'show' to our customers - allowing more people to see our products in action.” Measuring 53-feet long and 25-feet wide when parked, the double expandable trailer features 1,000 sq. ft. of exhibition space. (Web site) www.boschsecurity.us

John Frieda Launches Destination: Style Salon Tour
John Frieda has launched the Destination: Style Salon Tour, where women can sign up for complimentary styling sessions courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help her achieve the style transformations she strives for.
Each attendee will have the opportunity to: Check into the tour on FourSquare for the chance to win a full-sized John Frieda® product. Meet with a top John Frieda® stylist, receive a "hair prescription" from her stylist and visit interactive color tables and use John Frieda's iPad color advisor tool to find her perfect shade of Precision Foam Colour. She will also get her photo taken in front of the step-and-repeat outside to capture the transformation and share her new look with friends on Facebook.

New Big Red Integrated Marketing Campaign Proclaims It 'Tastes Good To Be Different'
Big Red, America's original red soda brand, has launched its new marketing campaign celebrating the uniqueness of its flavor and the individuality of its avid fans, by reminding consumers that it "Tastes Good To Be Different."
"The Big Red brand has been doing its own thing for almost 75 years," said Thomas Oh, VP of Business Development. "Our new message is a perfect fit for the original and indescribable flavor of Big Red. We embrace the fact that Big Red is unlike any other soda. We like being different and we salute those who love us and like being different." In addition to television ads, other awareness and trial driving initiatives such as new packaging graphics, billboards, guerrilla sampling, and in-store materials will support the campaign. (Web site) www.bigred.com

Bacardi Toasts Troops With '60 Second Cocktails' Program Benefiting USO's Operation Phone Home®
Bacardi U.S.A. is once again conducting the "60 Second Cocktails" summer program benefiting the USO to support troops and their families. With outdoor parties and barbeques in full swing, Bacardi is giving consumers (age 21+) simple and premium cocktail recipes that take the stress out of summer entertaining combined with a way to toast the troops and help them stay connected to loved ones.
Through the program, Bacardi has committed to donate 1 million minutes to USO's Operation Phone Home®, which delivers prepaid international phone cards to deployed troops free of charge. Consumers (21+) can increase the total donation amount to a maximum of 1.5 million minutes through their participation in the "Make Every Minute Count Challenge" on Facebook. This fun guessing game calls for players to identify "who posted what" on Facebook in a competition to see who knows their friends the best. Every time the 60 second game is played, Bacardi donates an additional 60 minutes in prepaid international phone cards for deployed troops.
"We have worked with the USO for the past two years and are excited to return for another summer season," said Robert Bernstein, vice president, marketing services, Bacardi U.S.A., Inc. "This time our goal is to help keep the troops connected with family and friends while they serve our country and we're excited we can donate such a substantial number of calling minutes to help our service men and women do just that."

Aladdin's Lunchtopia Tour On Mission To Offer Inspiration, Solutions
Once known for creating beloved childhood lunchboxes, Aladdin®, a brand of PMI, is launching Aladdin's Lunchtopia tour, setting out to literally fix lunch. No matter what their perfect lunch looks like - from a quick, healthy meal packed from home to a yoga session with friends - Aladdin hopes to educate and inspire women so they can reclaim their lunch hour, find their "Lunchtopia," and love lunch all over again. Lunchtopia will pop up in cities across the nation, including Seattle and New York City, bringing lunch solutions to busy women by way of cruiser bikes, pop-up parks, and office "lunchovers".
"We recognize the trend of busy women skipping or skimping on their mid-day meal, and we're out to inspire women to break this unhealthy habit," said JoAnne Anderson, Senior Marketing Manager for PMI, home of the Aladdin brand. As long-time experts in lunch, Aladdin employed focus groups and third party moderators to determine the obstacles and possible solutions to making this important mid-day meal enjoyable again. These focus groups revealed the most common pain-points women endure when packing or preparing a lunch: transport, storage, leaks, and food-specific issues like wilted lettuce and soggy vegetables. With this knowledge in hand, Aladdin went to work incorporating all these features into their new Collapsible Lunch Collection, also launching nationwide. Aladdin's Collapsible Salad Set, Steamer Set, 3-bowl set and Mini 2-Bowl Set will be available at specialty retailers. (Web site) www.aladdin-pmi.com

7-Eleven® Promotes' 'Cowboys & Aliens' For Slurpee® And Super Big Gulp® Cups
7-Eleven has partnered with Universal Pictures' and DreamWorks Pictures' movie "Cowboys & Aliens" to launch a new glowing Wrist Blaster cup as well as six premium "Cowboys & Aliens" cups for Slurpee® And Super Big Gulp®. The film hits theaters on July 29. Modeled after the mysterious, glowing shackle that encircles the hero's wrist in the film, the Wrist Blaster cup emanates a cool-blue backlight with the flip of a switch. Retailing for $6.99, the collectible cup includes the first Slurpee fill-up. Blockbuster filmmaker Jon Favreau ("Iron Man") directs Daniel Craig and Harrison Ford in this film for summer 2011 that crosses the classic Western with the alien-invasion movie in an original way: "Cowboys & Aliens."
"Like Slurpee drinks, 'Cowboys & Aliens' appeals to all age groups," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "Not only does the movie cross genres, it crosses generations of 7-Eleven customers - fans who remember the classic Westerns and younger generations who have made action-thrillers one of today's most popular genres." Assisting 7-Eleven in developing the promotion for the 'Cowboys & Aliens' release is FreshWorks, 7-Eleven, Inc.'s advertising and marketing agency, which is a consortium of Omnicom companies.

Air Advertainment To Offer Its Branded Snack Box On US Airways Shuttle
Air Advertainment® has formed an exclusive marketing partnership agreement with US Airways to offer its Branded Snack Boxes on the US Airways Shuttle between Boston, MA Logan International (BOS), New York, NY LaGuardia (LGA) and Washington D.C. Regan National (DCA) airports with an option on additional routes.
Mary Macesich, Co-founder and Vice President of Air Advertainment, said, "The US Airways Shuttle market is an exciting opportunity for Air Advertainment, and we're delighted to offer our "no charge", Branded Snack Boxes on US Airways." (Web site) www.airadvertainment.com

U.S. Open SmashZone Tour Features Sport Court
The United States Tennis Association is on the road and its 15-city US Open mobile tour. The tour features Sport Court's specially-designed PowerGame™, the ideal surface for tennis. "Sport Court's PowerGame is the safest court in the world," said Ron Cerny, President and CEO of Connor Sport Court International. "We are delighted to again partner with the USTA as part of their ongoing program to encourage young people across the country to get active and start playing tennis."
The US Open SmashZone tour includes a 53-foot trailer, which anchors four kid-sized Sport Court PowerGame tennis courts. The tour is targeting family audiences and will stop at fairs and festivals, along with some retail venues and downtown locations across the country. Equipment and playing surfaces are scaled-to-size for kids.
The trailer will feature interactive activities for visitors, including a Tennis Magazine Green Screen Cover Shoot, Wii Tennis and Touch Screen Kiosks. The kiosks will allow the public to find a facility in their area offering 10 and Under Tennis programming, and also will afford them the opportunity to design their own racquet (from an array of colors, frames, grips and strings), to become a USTA member, and to sign up for the Home Court Championship Sweepstakes, in which the USTA is giving away a tennis kit every day through the conclusion of the US Open. In addition, SmashZone will allow participants to try their skills on any of the four 10 and Under Tennis PowerGame courts, which will feature games such as "Champion of the Court" and a Target Challenge.
"Taking one of the premiere attractions of the US Open on the road to showcase our 10 and Under Tennis initiative allows us to reach audiences that might not have ever experienced tennis before," said Jon Vegosen, USTA Chairman of the Board and President.

SUBWAY Hires Upshot For Merchandising And Promotion
Upshot has been named the merchandising and promotion agency of record for SUBWAY® Restaurants. The scope of the work includes providing strategic leadership in driving customer in-store experience, development of in-store merchandising and sales-driving programs for SUBWAY® Restaurants in the United States and supporting ongoing promotional development needs. Upshot's integrated team will be led by Senior Vice Presidents Rich Scarle (Account Management) and Jerry Craven (Creative Services). (Web site) www.upshot.net

Walmart Offers 10-Cents-A-Gallon Gas Savings At Participating Stations Nationwide
Walmart is offering a 90-day Rollback at the pump to give customers a savings of 10 cents a gallon on all fuel, gas and diesel, at participating Murphy USA and Walmart gas stations. The discount applies to gas purchases made when using a reloadable Walmart gift card, reloadable Walmart MoneyCard® or Walmart credit card.
Stephen Quinn, chief marketing officer, said, "We listen to our customers and because we know they are feeling squeezed by gas prices, we're implementing this gas Rollback to help them save, especially during high travel summer months. Our goal is to make it easy for everyone to save and live better, and we think this gas program is leading in the market because it doesn't require any additional purchase, loyalty card or other restrictions."

Sandow Acquires Events International
Sandow has acquired Events International, a global marketing firm renowned for reaching exclusive audiences through fully integrated luxury event solutions. The purchase marks a formidable addition to Sandow's experiential platform. Under Sandow's leadership, Events International will be brought in under the Worth group, joining the Worth brand to extend the many experiential initiatives in development. (Web site) www.sandow.com

iSIGN Media Acquires Pinpoint Media Group
iSIGN Media Solutions will acquire Pinpoint Media Group. "This is an excellent strategic opportunity for iSIGN to vertically integrate its ownership of the digital distribution and collection of advertising, media and customer data associated with the Pinpoint network and also implement the iSIGN technology across one of the largest digital signage networks in North America," said Alex Romanov, iSIGN's Chief Executive Officer. "We are excited about the iSign technology and believe it will satisfy the demand of advertisers for real-time metrics which will translate into increased revenues on the VPAN," said Enmanuel Rumbos, Pinpoint's President. (Web site) www.isignmedia.com

Ritz-Carlton Hotel Company Introduces World Concierge On Foursquare
The Ritz-Carlton has introduced the World Concierge on Foursquare. This is the first time a luxury hotel brand has extended their exclusive services to a mobile public audience. Tips will be populated regularly by concierges from all 75 Ritz-Carlton hotels around the world contributing, with the knowledge-base growing and evolving every week. By checking in on Foursquare, travelers will obtain hundreds of tips and insights about local destinations and landmarks all over the world.
"Guests of The Ritz-Carlton have always enjoyed the expertise of concierges who are the best in the business," said Chris Gabaldon, chief sales and marketing officer, The Ritz-Carlton Hotel Company. "Foursquare enables The Ritz-Carlton Concierge to travel with you. It's possible to access their destination knowledge instantly as you check in to multiple global landmarks."

Wienerschnitzel Runs ‘Cash In On A Corn Dog' Sweepstakes Promo
Wienerschnitzel, the world's largest hot dog chain, has upped-the-ante for its second annual “Cash in on a Corn Dog” sweepstakes, and in spirit of their 50th anniversary, will be giving away $50,000 in large cash prizes, “Wiener bucks” and free corn dogs. Customers purchase and “eat” a corn dog, “read” the wooden stick to check for a prize or code and redeem the prize if they "win." “We view our 50th anniversary milestone as a great opportunity to have some fun with our customers and express our appreciation for the support they’ve shown us over the years,” said Tom Amberger, VP, Marketing for Wienerschnitzel. “Combining our reputation as ‘Home of the 79-cent Corn Dog, Every Darn Day’ with exciting cash and prize giveaway opportunities is a great way to reward our loyal customers.” The “Cash in on a Corn Dog” sweepstakes will be supported with media and in-store point-of-purchase materials. (Web site) www.wienerschnitzel.com

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