IntelliMat Tapped For Promotion In NYC's Sony Style Store
IntelliMat, a new multi-media digital display designed for the floor, is being used in a promotion at the Sony Style Store in New York City.
Introduced by The Egg Factory (TEF), located in Roanoke, VA, IntelliMat is a portable ½" thick display that combines the best of TV and computer technology. Placed on the floor, IntelliMat delivers multi-media, TV-quality advertisements and can be interactive with customers. More importantly, it delivers these messages to consumers in environments where wall space is limited or in front of products where consumers are in a position to buy. As consumers visit the Sony Style Store, Intellimat uses colorful video clips and sound for its promotions.
"IntelliMat has been a huge customer draw with its crisp images, color and sound in our store," said Christine Belich, Sony Style Executive Creative Director.
'Talking Tent' Promotes LoJack's Early Warning System
LoJack wanted to promote its Early Warning System, which calls, e-mails, text messages or pages a person if their vehicle is moved without permission. Working with Connelly Partners, LoJack's design firm, the concept of a "talking table tent" came to light.
"Our products are primarily sold through the auto dealer channel, and we wanted special POP to create some buzz around the product launch while demonstrating how the product works," said Lynn Tripp, Product Manager for LoJack. "Car dealers often have tent cards on their sales desks to promote products to consumers, and in the past we have used the table tent format with success. To make a tent 'talk" and demonstrate what the customer would hear if their vehicle was ever moved without permission seemed like a home run."
The Pop-Up Tent with sound module was produced by Structural Graphics, a designer and producer of three-dimensional, interactive print communications, headquartered in Essex, CT.
P.O.P. Display Supports Clearasil For Men Launch
Clearasil has introduced Clearasil for Men, four new products that combine acne benefits with superior shave performance, at mass retailers and major drug chains nationwide.
The line includes Skin Clearing Shave Gel, Skin Clearing After Shave Balm, Energizing Acne Scrub and Face Hair and Body Wash. Besides providing the closest shave possible, Clearasil for Men offers active ingredients that treat and prevent acne blemishes. Salicylic Acid and Triclosan battle acne-causing bacteria and unclog pores, while Aloe, Allantoin and Glycerin moisturize and protect.
The Clearasil for Men launch is being supported with point-of-purchase materials in drug and mass outlets. "Different display configurations are available to satisfy individual retailers' needs," said Cris Burson-Thomas, Marketing Manager, Clearasil, Boots Healthcare USA.
Balanced Choices Offers Healthy Vending Machine Foods
"Balanced Choices," a new generation of vending machines that reflects the latest emphasis on health and wellness, is being rolled out to universities and health centers in Washington, D.C., New York and Chicago by Canteen Vending Services.
These machines offer a variety of healthy foods and drinks like low fat chips, salads, and smoothies. Some machines will include a computerized center where customers may find nutrition information on the foods, snacks and beverages available for purchase. Canteen's Balanced Choices is the only vending destination where all of the offerings are healthy alternatives. Balanced Choices' extensive offerings include low carbohydrate, low fat, sugar free, caffeine free, hydrating beverages and soy products. "You won't find a single candy bar or can of regular soda within Balanced Choices," said Mike Kiser, CEO of Compass Group's vending service division.
Displays Proclaim Corona Beer As 'Official Sponsor Of The Time Out'
Corona Extra and Corona Light beer is targeting football fans this season as the "Official Sponsor Of The Time Out."
Point-of-purchase displays depict football players taking a "time out" with hamburgers, hot dogs and Corona Extra and Corona Light beer. Additional off-premise POS materials include vertical vinyl banners, pennant strings, base wrap, c-store pricing cards and stand ups. On-premise POS materials include 36" inflatable goal posts, two-sided "game of the week" schedule banners, blinky buttons, pennant strings and coasters. Corona Extra and Corona Light are brewed and bottled by the Grupo Model Brewery in Mexico and imported into the western U.S. by Barton Beers, Ltd.
Logitech Introduces BuddyCam
Logitech, a leading manufacturer of Web cameras, has introduced the Logitech BuddyCam, a two-pack of webcams made for giving and receiving. Customers can keep one and give one to a friend or to a child heading off to college.
"Every day, more and more people are discovering how much fun it is to stay in touch through video instant messaging," said Collette Bunton, Logitech V.P. of Sales and Marketing for the Americas. "The Logitech BuddyCam makes it easy and affordable for a pair of friends to stay connected, whether they're nearby or miles apart. Families can have virtual get-togethers during the holidays, while parents can stay close to a child who's away at school." Logitech's QuickCam webcams work with all leading instant messaging applications including AOL, MSN Messenger, and Yahoo! It is now available in select U.S. retail stores and online for a suggested retail price of $79.95.
Albertsons Installs Dollar Zones In All 2,500 Stores
Albertsons, Inc. has completed the rollout of a new dollar zone concept called "10 for 10 Mix and Match," in all 2,500 of its food and drug stores across the nation.
Items in the new zones encompass a wide range of products including fresh foods, dry grocery and general merchandise. To strengthen the breadth and depth of values offered, 10 for 10 Mix and Match offers are also found throughout the store on an in-line basis. Assortments change frequently and are announced in the Company's weekly ads.
Larry Johnston, Chairman, President and CEO, said, "In recent years, consumers have voted in increasing numbers for the dollar store concept. With our size, buying leverage, and shopping frequency we felt we could continue to strengthen and differentiate our food and drug formats by giving customers exciting new values across a wider range of categories. This format has resulted in increased traffic, share and margin."
Scholastic Appoints L. Keene EVP, Mktg.
Scholastic has named Linda B. Keene EVP Marketing. In making the announcement, Dick Robinson, Scholastic Chairman, said, "During the past few months, Linda has consulted with Scholastic division heads and marketing executives to identify the main needs of our changing and growing company. Her broad marketing experience and in-depth knowledge of the company make her an excellent choice to head our expanded strategic marketing division." As EVP, Marketing, Keene will lead corporate efforts on customer and marketplace focus, marketing communications and fostering collaboration across Scholastic business units.
S Spirits LLC Names M. Lilly Sr. V.P., Mktg.
In preparation for the nationwide launch of "S" Guaro this fall, S Spirits LLC of Malibu California, has appointed Melissa Lilly Sr. V.P., Marketing. He success in brand building spans many industries, most recently as Sr. V.P., Marketing and PR at MK Enterprises, Skyy Vodka founder Maurice Kanbar's venture arm. Previously, as V.P. of Marketing for Skyy Spirits, she developed a strategic marketing plan that reestablished Skyy as a preeminent premium brand, especially with the decisive youth market.
Patriot Motorcycles Appoints M. Green Pres., Sales & Mktg.
Mark Green has been appointed President of Sales and Marketing for Patriot Motorcycles Corp. Green brings to Patriot over 22 years of experience in the motorcycle industry. In announcing the appointment, Micehl Attias, CEO, said, "Mark Green's experience, reputation and relationships with dealers and distributors both domestically and internationally will help Patriot reach its goals in a much shorter time-frame."
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