Week of October 5, 1998
Thomson Consumer Electronics Rolls Out RCA Divx DVD Player
Thomson Consumer Electronics has introduced the RCA brand Divx DVD player which goes a step further than standard DVD players by offering viewers the opportunity to acquire DVD discs that never have to be returned.
Approximately 150 movie titles are now available on Divx discs. The consumer pays $4.50 for a 48-hour viewing period that doesn't start until the disc is loaded into the RCA DVD player. Unlike a rented video tape, however, the disc never has to be returned. The consumer also may opt to pay an additional charge for unlimited play. Most current movie titles will be available on Divx discs at the same time movie video tapes reach video rental stores.
RCA brand Divx players are available at approximately 800 consumer electronics stores including Circuit City, The Good Guys, Ultimate Electonics, Future Shop, Nationwide, and Sixth Avenue.
National Beverage Launches VooDoo Rain
National Beverage Corp., Fort Lauderdale, FL, has launched VooDoo Rain, a new line of herbally enhanced beverages for the cool, younger consumer.
VooDoo Rain is described as a combination of herbs, great tasting flavors, a little magic and a lot of fun, resulting in the most unique, healthy refreshment alternative in today's exploding market of "good-for-you" functional beverages. VooDoo Rain comes in five flavors: Jungle Ice (berry endurance drink); MoJo Luv (tropical passion punch); BrainBroo (orange think drink); Firefly Buzz (citrus energy drink); and Taboo Tea (herbal enhanced green tea).
Country Pride Partners With NASCAR For Fall Promotion
Country Pride Fresh Chicken has teamed up with NASCAR racing, giving consumers a chance to win VIP tickets to a NASCAR race.
"One of the reasons we decided to sponsor a NASCAR team is the brand loyalty that is demonstrated by racing fans," said Steve Berman, Marketing Manager, ConAgra Poultry Company.
Consumers have the opportunity to enter a sweepstakes for tickets and wearables for four separate racing events. POS elements include pennant-style checkerboard racing flags, 3 x 6 ft., four-color banner to hang over the cold case, channel strip clips with a "take one" pad holder, danglers promoting the sweepstakes and sweepstakes entry pads.
Philips Cellular Phones And Pagers Ties Into 'Enemy Of The State'
Philips Consumer Communications L.P. (PCC), an international manufacturer of consumer telecommunications equipment, will have its technology featured in Touchstone Pictures' political action film, "Enemy of the State," slated for a Thanksgiving season release.
In a departure from most Hollywood film sets where telephones are actually non-working props, all Philips devices seen in "Enemy of the State" were fully functional so that the actors could hold live phone conversations on camera and further enhance the degree of realism sought by the producer.
To share the excitement of its Hollywood partnership with consumers and retail partners, PCC plans to execute a variety of promotions this fall and winter, including an interactive telephone adventure sweepstakes and free "Enemy of the State" gifts with purchase of selected PCC products.
Calvin Klein CosmeticsNames Global Appts.
Calvin Klein Cosmetics Company, New York City, announced new appointments for global business. Sheila Cutner, Senior Vice President Global Marketing, formerly Director of Fragrance Development, has been promoted to the new position of Vice President, Fragrance Development and Marketing where she will be responsible for the planning, development and marketing of new and existing fragrances on a global basis. Lorraine Ahart, previously Director of New Brand Development will assume the position of Vice President, Design and Development, responsible for all product and creative design on a global basis.
Kayser-Roth Appoints Dabrowski-Scotti, VP Design & Merchandising
Mary Dabrowski-Scotti has been named Vice President, Design and Merchandising for Kayser-Roth Corporation's Department & Specialty Store Women's Brands. Formerly, Dabrowski-Scotti served as Executive Vice President of Marketing and Merchandising at Hampshire Hosiery, Inc.
D. Thaemert Joins Meridian Display
Meridian Display and Merchandising announced the appointment of Don Thaemert to General Manager. Mr. Thaemert brings 20 years of point of purchase and packaging experience to the company. Meridian Display is a full service P.O.P. design and manufacturing firm based in St. Paul, MN. The facility currently has over 150,00 square feet of manufacturing and warehouse space with an additional 50,000 square feet panned for June of 1999. Meridian has a state of the art creative department and takes an integrated approach to design by evaluating the marketing objectives, retail environment and budget consideration to present the most effective display programs for their clients.
Flamingo Wire Names D. Schmolke, Dir. of Sales & Mktg.
Flamingo Wire & Powder Coating, Long Lake, Minnesota, has named David Schmolke as Director of Sales & Marketing. Mr. Schmolke has extensive experience in contract packaging, manufacturing and creative design. His packaging and assembly experience is an asset to customers requesting individual packaging and drop shipping and/or assembly of their products. Mr. Schmolke previously owned and operated Pinnacle Packaging. Flamingo Wire designs and manufactures custom point of purchase displays, fabricated primarily out of wire, sheet metal and tubing. In addition, Flamingo has promoted Troy Klaphake to Director of Manufacturing. He joined Flamingo from Northern Wire Products in 1996.
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