Sidney Frank Imports Coyopa Rum
Cyopa Rum, a full-bodied, ultra-premium rum from Barbados, has been introduced by Sidney Frank Importing. Described as a rum for all the senses, Coyopa is made with island sugar cane and has a rich, buttery molasses taste. Cyopa's bottle features a patented Active Label that is animated by a backlight, which is activated each time the bottle is lifted. The light illuminates pictures of dancers in sequence, giving the illusion that the dancers are moving. A music chip is also activated when the bottle is lifted, and a steel drum song, composed specially for Cyopa, accompanies the dance. Sidney Frank Importing is the creator of Grey Goose Vodka and importer of such brands as Jagermeister Liqueur and Gekkeikan Sake.
KB Toys Creates New Clearance Center Format
KB Toys, the nation's largest combined mall-based and online specialty toy retailer, has opened its first KB Toys Clearance Center store located in the Brandywine Town Center, Wilmington, Delaware.
"The main merchandise focus of this store will be clearance products that have already been marked down significantly in our regular KB Toys stores," said Michael Glazer, President and CEO of KB Toys. "This format will provide us with an additional link in our supply chain to liquidate last season's products."
Customers visiting the new KB Toys Clearance Center will find big savings on toys in the more than 15,000 square foot store, the largest in KB Toys' 80-year history. Wide aisles stocked with thousands of items offer a "treasure hunt" atmosphere where customers can discover last season's hot toys at great savings.
Got Milk? Caramels Candy Introduced
Got Milk? Caramels are a new line of nutritional candies manufactured by Sherwood Brands under license from the California Milk Processor Board. They buttery-tasting caramels, fortified with low fat milk, calcium, iron and vitamins A, C, D and E, bring the campaign alive in an exciting new snack. Sold in the candy aisles, the Caramels are available in three flavors: original, chocolate and strawberry. The nationally distributed product is available in California at select grocery chains and convenience stores across the state.
New Hefty Zoo Pals Paper Plates Deliver Novelty
Hefty has introduced Zoo Pals Paper Plates, an imaginative line featuring animal-themed plates with distinctive dipping wells to add enjoyment to everyday meals and snacks. The line includes more than 50 different brightly colored animal plates, each with distinctive ears, eyes, paws or fins serving as novel dipping wells for sauces. Designed especially to appeal to moms with younger children, Hefty Zoo Pals plates reduce mealtime hassles by keeping kids engaged in their food and offering moms value and convenience. Hefty Zoo Pals plates are available at grocery, mass merchandise and drug stores nationally.
Lance Introduce Poppers Line
Lance, Inc. is capitalizing on the growing popularity of mini snacks with its introduction of the Poppers line featuring Nipchee Jalapeno poppers. The Company is also producing a miniature version of its best selling Toastchee crackers and Nekot S'mores. Lance is introducing these products because kids love bite-sized snacks as they are fun food for small hands.
Reynolds Wrap Release Non-Stick Aluminum Foil Introduced
Alcoa Inc. is introducing the biggest innovation in aluminum foil since its introduction in 1947 with the debut of Reynolds Wrap Release non-stick aluminum foil. The new foil is coated with a proprietary food-safe, non-stick surface. Consumers will place food on the side embossed with the words "non-stick side" then cook, cover, freeze and store without sticking including melted cheese, crispy coatings, frozen hamburgers and lasagna.
"Both consumers and retailers have provided strong initial interest," said Ruth Mack, President, Alcoa Consumer Products. "We see this as an incremental use; consumers will use Reynolds Wrap Release when they don't want their food to stick and other Reynolds Wrap products when the non-stick benefits aren't as pressing."
Reynolds Wrap Release foil is being supported by an extensive marketing program including national television and print advertising, in-store demonstrations and promotions.
Estee Lauder Companies Appoints T. First General Manager, jane
The Estee Lauder Companies has appointed Todd C. First to General Manager, jane cosmetics. In this position, he will oversee the jane cosmetics brand sold throughout the U.S. in mass merchandisers and chain drug stores. First who most recently held the position of Vice President of Sales for jane, was part of the original management team.
Imperial Sugar Appoints A. Saxby V.P. Marketing
Imperial Sugar Company has appointed Arthur Saxby as Vice President Marketing. This is a newly created position in which Saxby will be responsible for all consumer and industrial marketing activities for the Company. Saxby joins Imperial Sugar with significant experience in all aspects of consumer packaged goods marketing including positions with the Minute Maid Company, Kellogg Company and Frito-Lay.
Smithsonian Business Ventures Names M. Altman Chief Marketing Officer
Smithsonian Business Ventures' Museum Retail Division has appointed Michael A. Altman Chief Marketing Officer. Altman is responsible for marketing and communications for all of SBV's museum retail businesses and for further developing group sales business targeting educational, tourist and convention groups.
Merchandising Inventives Adds K. Goldman To Sales Staff
Merchandising Inventives, Inc. has added Kathy Goldman to its sales staff. She comes to MII with over 8 years of marketing and sales experience. Goldman will be based out of Chicago and is responsible for the Midwest territory. Based in Waukegan, IL, MII is a leading supplier of creative P.O.P. solutions along with in-stock display hardware.
Eastman Chemical Company ha introduced Lenstar polyester, a new specialty plastic targeting the lenticular sheet industry. "This new product demonstrates both Eastman's extensive expertise in the science of specialty plastics and our commitment to this segment of the graphics arts industry," said Jorge Cortes, Market Manager for Eastman's graphic arts film business. For more information on Lenstar polyester, visit Eastman's web site at www.eastman.com.
Outwater Plastics
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