Alexander Keith Ale Promotes Brand In-Store
Heritage Sign & Display, Inc., Nesquehoning, PA, created a condiment caddy and floor sign for Alexander Keith’s India Pale Ale, to promote the brand in bars and restaurants.
The condiment caddy is a hardwood table-top display made with Alexander Keith's logo which is wood burned into each large side panel.
The end panels contain placeholders for cards to display menu specials or advertisements, and the spacious inside leaves plenty of room for all types and sizes of condiments.
The “Please Wait To Be Seated” floor sign, constructed from MDF, wood, and chalkboard, provides space to write the daily specials and is a useful addition to any establishment. (Web) www.popsigns.com
Bethany Hamilton Fragrance Counter Unit
This display was designed to launch a new line of fragrances for teens created by Revelations Perfume & Cosmetics in concert with Bethany Hamilton, the 13-year-old surfer who was attacked by a shark two years ago and lost her arm.
The display needed to take up a small amount of counter space, hold 15 pieces of product and include tester areas for each fragrance being offered: Stoked for Girls and Wired for Guys. The imagery had to evoke the spirit of the beach and surfing and feature role model Bethany Hamilton and the bonus gift of the free bracelet with each bottle. The unique, surfboard shaped bottles with the bracelets around the neck had to be clearly visible and securely positioned in the tray for safe shipping.
The Bethany Hamilton Fragrance Counter Unit was designed and produced by Menasha Display, Philadelphia, PA. (Web) www.menashadisplay.com
Sara Lee Merchandiser Is One-Stop Shop
Sara Lee is using this Single Tower merchandiser to provide a minimal footprint and a maximum pack out for its bakery products in a centralized permanently placed location of the supermarket.
The display is also designed to accommodate several different types of packages along with their current individual advertising campaigns as well as provide an attractive unit for long-term brand identity and presence.
The Single Tower merchandiser provides a one-stop shop for not only the consumer but it also serves as a “one stop” location for the Sara Lee delivery personnel to drop off and rotate product, a quick in and out solution.
This Sara Lee Tower Merchandiser was created by Presence From Innovation, a St. Louis, MO-based p.o.p. display firm.
Build-A-Bear Workshop Flagship Store Opens On New York’s Fifth Avenue
Build-A-Bear Workshop’s new flagship store has opened on Fifth Avenue in New York City, offering guests an interactive make-your-own stuffed animal retail-entertainment experience.
The New York City Build-A-Bear Workshop feature the first-ever Pawsonalize It station, which combines technology with a child’s artistic talent to create unique stuffed bear-sized t-shirts. Guests will be able to explore cultures worldwide through a line of international themed bear-sized outfits and indulge sports fantasies by dressing their stuffed animals in officially licensed uniforms from NFL, Major League Baseball, NBA and the NHL teams.
Hannspree Opens First U.S. Store In Beverly Hills
The opening of Hannspree California Inc.'s Beverly Hills retail gallery marks America's first opportunity to experience an array of design-driven, lifestyle-inspired television sets.
With a range of more than 100 models featuring breakthrough concepts, unique shapes and high quality materials, from wood veneer to cuddly fur, Hannspree draws upon contemporary interior design trends and individual passions to create televisions that uniquely accent any room and give expression to any taste or lifestyle.
For example, a Sports line includes team-branded products that look like and are made from the same materials as basketballs, backboards and MLB baseballs. Hannspree's Fantasy line will enrapture kids with televisions shaped like a menagerie of adorable animals made from child-friendly fabrics and televisions that pay homage to iconic Disney characters such as Mickey Mouse and Cinderella. Hannspree's Style line features elegant televisions in vibrant colors and a variety of premium finishes, from polished wood to titanium. Every Hannspree TV employs a flat-screen Liquid Crystal Display that delivers brilliant, accurate color reproduction, exceptional clarity and contrast. The Company's widescreen TVs (screens of 23" and larger) are HDTV-compatible. The 9,000 sq. ft. Beverly Hills store sells Hannspree televisions ranging from $449 to 1399 M.S.R.P. A Hannspree-owned and operated retail showcase will also open in San Francisco in September.
Papa John's Conducts Free BlackBerry With Pizza Promotion
Papa John's is conducting a limited time promotion offering a free BlackBerry 7100g wireless handheld to customers ordering online at www.papajohns.com and add to their pizza order two 20-oz. beverages and choice of side item, including Papa's Wings, Papa's ChickenStrips, cheesesticks or breaksticks. Customers who them commit to a two-year voice and data service agreement will receive their free (after $150 rebate) BlackBerry 7100g wireless handheld, a $349.99 retail value.
"As the only national pizza company providing customers the convenience of nationwide online ordering, we are pleased to now also offer our customers the convenience of a cell phone, email, text messaging, web browsing and personal organizer-all in one handy, portable device."
Directed Mobile Media Debuts Portable Player
Directed Electronics is introducing its Portable Media Player model PMP3520. This lightweight, pocket-sized video and audio player stores digital content on a 20 Gigabyte hard drive, and plays it back on a 3.5” digital LCD screen. The device allows users to transfer video and audio content from TVs, camcorders, computers, and memory cards.
Jim Minarik, President, Directed Electronics, said, “We see the portable media players market as a logical extension of the popularity of portable MP3 players.”
Nickelodeon Characters Featured On Spinach
Nickelodeon has licensed several of its most popular TV characters, including SpongeBob SquarePants and Dora the Explorer, to several fresh produce distributors to introduce fruits and vegetable packages featuring the Nickelodeon characters. This is the latest initiative by Nickelodeon to encourage healthier diet choices for kids
Boskovich Farms will feature SpongeBob Square Pants on its bags of spinach.
Sears Roebuck Promotes J. Chow To Sr. V.P. & Chief Mktg. Officer
Sears Roebuck and Co. has promoted Joan Chow to Senior Vice President and Chief Marketing Officer for Sears Retail. She reports to Luis Padilla, President of Merchandising and Marketing for Sears Retail. Since joining Sears in 1998, Chow has held various marketing roles in Sears' Home Services and most recently served as Vice President, Marketing Services.
J. Jill Appoints M. Campton V.P. Of Visual Mdsg.
The J. Jill Group, Inc., has appointed Mark Campton to the position of Vice President of Visual Merchandising. Campton will be responsible for developing and directing the visual merchandising and marketing for J. Jill's retail stores. He will report to Dennis J. Adomaitis, EVP of Retail Stores. Most recently, Campton was Vice President of Visual Merchandising at Parisian, a 41 department store chain and division of Saks Department Store Group. Prior to that, He was Director of Visual Merchandising at Toys "R" Us, Inc. and Director of Presentation for Payless ShoeSource.
The Children's Place Names N. Miner Chief Creative Officer
The Children's Place Retail Stores Inc., has named Nina Miner Chief Creative Officer. Miner will be responsible for delivering one consistent brand message to consumer via design and trend development.
She will also oversee creative services and visual merchandising. Miner joined The Children's Place in 1990 as Vice President, Design and Product Development and over the past 15 years has led the design and trend departments.
Limelight Media Group & IMPART Combine Forces
Limelight Media Group, Inc., a Memphis, TN-based creator of out-of-home digital advertising networks, has acquired IMPART, Inc., a leading Seattle, WA-based full-service provider of dynamic media solutions.
The companies intend to centralize operations in Seattle, WA. IMPART, Inc. will maintain its name and band identity and operate as a wholly owned subsidiary of Limelight Media Group. Currently, IMPART manages more than 1,300 digital signage installations. Both companies will benefit from more effective utilization of infrastructure and industry relationships that will help in the delivery of complete, turnkey media solutions.
Novamedia Group Names N. Tucker V.P., Sales & Mktg.
The Novamedia Group, an illuminated display and screen printing manufacturer headquartered in Fort Worth, Texas, has named Nancy Tucker Vice President Sales and Marketing, responsible for marketing the Company's patented Artlite illuminated displays, lightboxes and screen printing services. Prior to joining Novamedia, Ms. Tucker directed business development at Pointsmith, Inc., a leading provider of integrated point-of-purchase management services.
W. Armstrong Joins Heinzeroth Marketing Group
William Armstrong has joined Heinzeroth Marketing Group as Senior Graphic Designer. In his new position, he will be involved with design and production art for displays and other marketing communications services, and has an extensive background in graphic design.
Door Six Introduces Brightboard
Door Six, Inc. has introduced Brightboard, a new line of stand-alone dynamic digital signs. The Brightboard uses a bright, colorful 19" LCD display to deliver a perpetual slideshow containing high resolution images and full motion video. Available in a floor-standing pedestal configuration (approximately 5 feet tall) or a "sign-only" version light enough to be hung from a suspended ceiling grid, the Brightboard is designed to be installed in minutes by a non-technical person. Since it only requires a standard 110V outlet for operation, either configuration can be easily moved to place the message where it will attract the most attention. Unlike most other digital signage systems, the Brightboard does not contain a full computer or require a network connection for operation. At the heart of the Brightboard system is a solid-state custom graphics/media player, which is compact, silent and has no moving parts. This allows the Brightboard to maintain its slim profile while eliminating the maintenance issues associated with complex computer hardware, networks and operating systems. The Brightboard is ideal for stores, restaurants, corporate lobbies, banks and other venues with high foot traffic or where people are waiting. It allows the ability to place a dynamic presentation complete with high-resolution images, full motion video and sound where you could previously only place a static sign. For more information, contact Bill Betteridge, Door Six, Inc., (Tel) 585-298-9280, (Web site)
www.doorsix.com
Cummins Features Unique Booth Graphics
The Cummins Engine booth graphics were developed for major trucking trade shows to demonstrate Cummins preparation and leadership role in meeting 2007 EPA-approved emissions hurdles.
The 2007 technology graphics for the Cummins booth debuted at the recent Mid-America Trucking Show.
The graphics were created by PriceWeber, a promotion and marketing agency located in Louisville, KY. (Web site) www.priceweber.com
Renegade Marketing Names S. Lory Account Planning Dir.
Renegade Marketing Group has named Shana Lory the Account Planning Director for the Panasonic account. Lory previously worked at Euro RSCG New York as an Account Planner on the Intel, Evian and Charles Schwab accounts.
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