Creative Online Weekly <br> October 10, 2011

Week of October 10, 2011

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Tensator Virtual Assistant Solution Wows Duane Reade Customers
Duane Reade, New York City's largest drug store chain in partnership with Lawrence, a Tensator Group Company, has unveiled the Tensator Virtual Assistant at Duane Reade's new Wall Street megastore. A next-generation digital signage solution, the Tensator Virtual Assistant provides Duane Reade and its customers with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person. The completely customized Virtual Assistant greets New Yorkers to the newest Duane Reade store, immediately engaging customers and providing guidance on everything store related -- instructions on seeing the "Doctor on Premise," getting a virtual makeover, hours of operation, checkout information and even makes suggestions and recommendations on leading brand foods, drinks, cosmetics, hair and pharmaceutical choices available to customers.
"Our Virtual Greeter is an essential part of the "wow factor" we have built into our newest store and serves as ambassador of the new Duane Reade customer experience," said Paul Tiberio, Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade. "The virtual aspect captures shoppers' attention from the moment they enter the store - engaging their visual and auditory senses. And because the Virtual Assistant is so compelling, shoppers are receptive to the wealth of information she provides, enabling them to get the big picture of everything the store has to offer in a very personal and exciting way." (Web site) www.tensator.com

Clarks To Bring UK C7 Style To USA
The new Clarks global concept C7 provides a consistent look throughout all Clarks environments; retail, wholesale and outlet venues worldwide. The new design incorporating SMARTWALL creates a fresh and modern style targeted for its core customer as well as a younger group.
The adjustable SMARTWALL lit shelves allows the product to be beautifully displayed regardless of style or coloring. A splash of hot green is used to add to the contemporary feel and as styles change the color can easily be swapped out for a new pallet. In the US alone the new C7 concept has been well received and drawn in new customers. These stores are now out performing the previous Clark store design. The Smartwall system was developed for Clarks by TC Millwork, Bensalem, PA. (Web site) www.tcmillwork.com

Hurley Promotes Launch Of Phantom 4D Boardshort & Capsule Collection At Nike's New Salvation Malibu Store
Youth-lifestyle brand Hurley is showcasing the launch of its new Phantom 4D boardshort and corresponding limited-edition capsule collection at Nike's new Salvation Malibu store. Incorporating Nike Flywire technology, the Phantom 4D board short has a first-of-its-kind "biomimic" waistband as well as patented Phantom construction featuring 4-way recycled superstretch fabric, water repellency and second-skin movement.
The Phantom 4D technology was brought to life in-store via Hurley-commissioned artist James Marshall (aka "Dalek") who gave a language to innovation via his striking product visual - a geometric, multi-dimensional array of color. The lead of the capsule collection is a limited-edition Nike Air Max 90 + Hurley sneaker featuring custom-created Dalek Phantom 4D-inspired artwork. Only 500 in existence, the shoe will be available in extremely limited quantities at select Nike retail locations.

New Jordan Fly Wade Showcased On "Floating" Display
Nike's Jordan brand is showcasing its new Jordan Fly Wade shoe on a floating display to convey the "ultra light" feel of the shoe. Taking the 'IMPOSSIBLY LIGHTWEIGHT' mantra to heart, IDL/Crack asked the question, "What if we could make the shoe float?". For the first time in retail history, IDL/Crack worked with technology partners to present a floating shoe, no strings attached.
The floating 'IMPOSSIBLY LIGHTWEIGHT' Fly Wades were recently unveiled at the Dadeland, Miami House of Hoops by Footlocker on a custom designed and built display with five floating Fly Wade shoes. Custom floating shoe displays in elevated locations across America further supported the global launch in Los Angeles, Chicago and Las Vegas. (Web site) www.idlww.com

Sweet Mavens Offers Retailers Shipper Display
Responding to the needs of retailers, Sweet Mavens, LLC, a manufacturer of artisan biscotti, is offering a 24 piece shipper display. Compact in size, this shipper contains six (6) canisters of four (4) different varieties. The varieties in the shipper include Nonna's Anise Almond, Cranberry Ginger, Divine Indulgence Chocolate, and the very popular seasonal variety (Positively Pumpkin, Maple Praline, or Pina Colada). With a 6 piece case pack, refilling product is cost effective, easy and efficient. This allows smaller retailers the ability to offer this unique, distinctive product, a variety of flavors, with limited financial exposure and spatial concerns.
Sweet Mavens produces a line of non-traditional biscotti. Baked in pans, sliced, and baked again, Sweet Mavens biscotti is tender and not hard so it can be eaten like a cookie. Hand crafted in small batches, its mantra is "Anything fresher is still in the oven!" Sweet Mavens Biscotti is available at retailers nationwide. (Web site) www.sweetmavens.com

WD's New My Book Studio Drive On Display
Western Digital® has introduced its newest generation of the popular My Book® Studio™ external hard drives, designed for use with Mac® computers and Apple Time Machine. Now available with a 3 TB storage capacity, the new design features a brushed aluminum casing to match the appearance of a Mac computer, and also serves to keep the drive cool while in use. The aluminum exterior, combined with its WD® Caviar® Green™ drives, eliminates the need for an internal fan to reduce drive noise and extend the life of the drive.
"WD has updated the design of its My Book Studio drive while providing natural cooling features delivered by the new aluminum enclosure," said Jim Welsh, executive vice president, WD's branded products and consumer electronics groups. "The drive will maintain all the features that are important to the creative community, including high speed FireWire 800 and adding large capacities up to 3 TB." WD's new My Book Studio is available at select retailers and distributors. (Web site) www.wdc.com

Rosetta Stone Expands Experience-Store Retail Concept
Rosetta Stone has opened two new ‘experience stores’ at the Beverly Center in West Hollywood, CA, and Tysons Galleria in McLean, Va. These new retail outlets are the latest move in the company’s new, fully-integrated marketing campaign, “More than Words: Understanding.” The experience stores focus on customers’ motivation to learn a language and provide them with extensive interaction with the Rosetta Stone TOTALe comprehensive language-learning experience prior to purchase.
Eric Duehring, Sr. VP, Global Brand Marketing for Rosetta Stone, said, “These new experience stores provide a powerful way for us to connect with our customers and help them understand the essential benefits learning a new language can provide.”

7-Eleven® Partners With Cinemark To Bring Slurpee Drinks To Movie-Goers
7-Eleven and Cinemark are partnering to bring Slurpee® drinks to the movies, offering the convenience retailer's iconic beverage at 32 select Cinemark theatres in Dallas, Houston and Portland. This marks the first time Slurpee beverages have been sold at outlets other than a 7-Eleven® store with the exception of a test at a Dallas sports arena.
Cinemark theatres will have three Slurpee flavors provided by Coca-Cola in both crew-serve and self-serve settings. Slurpee enthusiasts can now participate in the Slurpee Rewards program when they buy the drink at either 7-Eleven stores or Cinemark and get points for buying a Slurpee, which they can redeem for special rewards on Slurpee.com, including movie passes from Cinemark. For years, 7-Eleven, Inc. has brought the movies, particularly major summer releases, into its stores with 3D images on Slurpee® and Big Gulp® cups, movie action-figure straws, exclusive products, and special offers and displays.
"Our research and past promotional successes show that movie fans love Slurpees, and Slurpee fans love movies," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, logistics and marketing. "Our partnership with Cinemark gives us the opportunity to reach even more Slurpee fans by bringing the drink to them. The only thing better than watching the latest hit movie - especially for Slurpee-lovers - is watching it while sipping on a Slurpee drink."

A&P Launches Preferred Pet Club Program In Collaboration With The ASPCA
A&P has launched a new Preferred Pet Club program in collaboration with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). This new program offers exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut, while supporting an organization renowned for its commitment to animal welfare.
For every $100 in pet-related spending, all A&P, Pathmark, Waldbaum's, The Food Emporium and Superfresh customers will receive a coupon for $9 off their next grocery order, and A&P will make a $1 donation to the ASPCA. As an added benefit, pet owners who sign up for A&P's Live Better Wellness Club will have the opportunity to save an additional 10 percent on all of their pet prescriptions. "A&P is always looking for creative ways to help customers save on their day-to-day purchases," said John Moritz, senior vice president of marketing at A&P. "Through this program, we are especially proud to support the meaningful work of the ASPCA, while giving pet owners even more reason to look at their neighborhood A&P, Pathmark, Waldbaum's, The Food Emporium or Superfresh store as the go-to resource for their pet care needs."

The Levi's Brand Reveals Its First-Ever Global Creative Platform With 'Go Forth' Campaign
The Levi's® brand has introduced the first global creative platform and global marketing campaign in the brand's 138-year history. 'Go Forth,' a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.'
Throughout the Levi's® brand's history- from the youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium - Levi's® jeans have been the uniform of progress. 'Go Forth' pays homage to the brand's heritage and celebrates today's pioneers who are taking action to build a new and better future. The new global platform builds upon the brand's successful 2009 and 2010 U.S. marketing campaigns and was informed by research from around the world that shows that the youth of today believe it is up to them to make the world a better place.
Rebecca Van Dyck, global CMO for the Levi's® brand, said, "For over a century, men and women have done amazing things in their Levi's® jeans. Our brand has always been a catalyst for change. We want customers to leave our stores not just wearing Levi's® jeans, but feeling inspired, empowered and determined to create a better world."
The introduction of a global creative platform is the culmination of several years of rejuvenation for the Levi's® brand. In recent years, the brand has introduced revolutionary innovations in its men's and women's product lines and renewed the Levi's® retail store experience in an effort to engage a new generation of Levi's® customers. The global campaign will come to life through TV, cinema, print, digital and outdoor. The Levi's® 'Go Forth' global campaign was created in partnership with Wieden+Kennedy, Portland, Oregon.

Old Navy Store Redesign Focused On Improving Customer Shopping Experience
Old Navy, is unveiling its 300th remodeled store with a new store format that is part of Old Navy's overarching goal of improving the shopping experience for its target customer, a young mom/non-mom aged 25-35 shopping on a budget for herself and her family, and an important part of the brand's ongoing strategy to improve top line sales performance. "With almost a third of our fleet remodeled, we are well on our way to completing our vision of transforming Old Navy into what our customers want more of - a fun, convenient shopping experience that showcases our compelling products, all at great prices," said Tom Wyatt, president of Old Navy. "These store designs more boldly reflect our personality; more clearly delineate our product categories and consistently outperform the rest of our fleet in sales, with higher customer experience scores in each new community driving her to spend $1-$2 extra per store visit."
The new store re-design is grounded in the philosophy of making it easier and more fun for customers to shop Old Navy products. Customers most frequently give feedback that the product looks even more appealing in the new store format. The design features improved visual merchandising with light wood and white shelving, with amazing walls and backdrops that spotlight the different product categories core to Old Navy, such as 'fundamentals wall', occasion wear, women's fashion, toddler boys and girls and a growing area in licensed product called 'collectabilitees'.
"The new race track layout has wider aisles to help moms maneuver strollers as well as lowered fixtures to give her an instant view across the store, so she can plan her shopping experience and browse products with greater purpose, ease and fun," Wyatt said. Other updated store features include; movement of dressing rooms to center of store from the back, and closer to the cash wrap for more energy, 'quick fit pods'; additional associates for the fitting rooms and greeters during peak hours. The new stores also have an interactive play area for kids that make it easier for moms to shop leisurely knowing her kids are equally having as much fun as she is. The checkout area has also been revamped with 'fast lanes' that feature high volume, complimentary items for the family at great prices such as lunch boxes, Jones soda and other seasonally appropriate merchandise. Old Navy integrated sustainable practices and features into each design, such as low wattage fluorescent lighting, low VOC paints, low water consumption plumbing fixtures, and recycled materials. The brand is also piloting a construction waste program to divert waste from landfills this year, with plans for this to be standard in most stores.

NIKE, Hurley And Converse Team Up To Open Salvation Retail Concept In Malibu, CA
Leading sport and youth culture brands NIKE, Hurley and Converse teamed up to open the third of a series of new retail concepts in Malibu, California. The Salvation retail concept offers the consumer the best products from NIKE, Hurley and Converse, and a premium shopping experience with a sales staff that demonstrates a passion for action sports, art, music and fashion.
Salvation also offers consumers the unique and exciting opportunity to express their own sense of style and creativity at "The Workshop," an on-site customization station allowing consumers to create their own custom footwear, apparel and accessories leveraging artwork from artists across all three brands. Consumers can choose items to customize, such as NIKE and Converse footwear, Hurley boardshorts and bikinis, tees and bags, providing consumers the power to create products that speak to their individual sense of style. It's a portal into a design community, both virtual and hands-on, for consumers to share ideas, concepts and bring an artist's eye to the key items from each of the brands.
In addition, Salvation Malibu will be a part of the Nike community partnership with Stoked Mentoring, which empowers youth to make the world a better place through sport. Store associates will engage in ongoing projects with Stoked, promoting access for kids to action sports, including surf and customization sessions at the Malibu location.

Stop & Shop Launches Scan It! Mobile App
The Stop & Shop Supermarket Company has launched Scan It! Mobile, the next generation of its in-store handheld scanner that allows customers to use their mobile device to scan and bag their groceries while they shop. Operating on the iPhone® 3GS or 4G, the new app allows customers to complete an entire shopping trip on their mobile devices.
Stop & Shop is the first supermarket company in the United States to offer a mobile, in-store shopping experience where customers can shop, tally and check out through their mobile phones. Scan It! Mobile also provides shoppers with personalized offers based on each customer's past purchasing history.
Mark McGowan, president, Stop & Shop New England Division, said, "We understand that mobile apps are changing the way consumers shop and are excited to be the first supermarket company in the United States to offer this option to customers." The Scan It! Mobile software was developed in partnership with Modiv Media, a mobile marketing solutions company based in Quincy, Mass.

Barnes & Noble Brings First-Ever Angry Birds 'Magic Places' Enhanced Play To NOOK Color™ Customers In-Store
Barnes & Noble's more than 700 bookstores across the country are the first official Angry Birds "Magic Places," offering NOOK Color customers the ability to add a new fun, physical element to their Angry Birds gameplay in-store this summer. NOOK Color customers with the bestselling Angry Birds NOOK App can, for the first time ever, exclusively add the Mighty Eagle character to their arsenal at no cost when playing the game in a Barnes & Noble bookstore. Store visitors will also find an array of Angry Bird-themed games, toys and merchandise, free Angry Birds stickers and temporary tattoos, while supplies last.
Barnes & Noble worked closely with Rovio, the creator of the global blockbuster, Angry Birds, to offer the first-ever exclusive "Magic Place" experience to NOOK Color customers and make Barnes & Noble stores the first real-world locations where Angry Birds fans can magically receive in-game rewards and unlockables. In-store NOOK Color devices with the Angry Birds NOOK App connect automatically to the fast and free Wi-Fi® to unlock the Mighty Eagle character at no cost. While playing Angry Birds on NOOK Color in a Barnes & Noble store, customers can use the Mighty Eagle to overcome challenging levels and earn Eagle Score points.
Jamie Iannone, President of Digital Products, Barnes & Noble, said, "We've already experienced great success with NOOK Apps and Angry Birds as our bestseller, and believe NOOK Color customers will enjoy being the first in the world to access Angry Birds 'Magic Places.' We invite all Angry Birds fans to visit our in-store NOOK Boutiques to try this fun experience on one of our many NOOK Color demonstration units."
"We're very glad to make Angry Birds available for NOOK Color and bring the game to another successful platform," said Peter Vesterbacka, Mighty Eagle and Chief Marketing Officer at Rovio. "Most importantly, we're super excited to take the first step towards taking Angry Birds to physical locations around the world."

Kmart To Debut Kitchen Collection From Chef Gordon Ramsay At Kmart Stores
Kmart will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection, which will make its debut in Kmart stores and include cookware, dinnerware, cooking utensils and small kitchen appliances. "We are thrilled to collaborate with Gordon Ramsay on the Everyday line, allowing us to offer Kmart customers kitchen products made to his exacting standards as a professional chef," said John Goodman, executive vice president of Apparel and Home for Sears Holdings. "Anyone who has watched Gordon in action knows that he'll accept nothing less than the best-which is exactly the caliber of home products we want to offer our customers, along with compelling value. The addition of quality cookware to our overall portfolio of trusted brands marks an unprecedented step at Kmart in combining true culinary expertise with accessibility in this category."
Ramsay, who first made a name for himself in the U.S. on the culinary competition "Hell's Kitchen" and as the "MasterChef" judge, chose to collaborate with Kmart to help at-home cooks acquire the right tools to make a home-cooked meal at affordable prices. "By developing this collection, I can make the right tools available to them-and, in working with Kmart, I can guarantee each product is being offered at an accessible price," Ramsay said.

Columbia Sportswear Collaboration With Jeffrey New York Delivers Exquisite Line Of Ultra-Premium Outerwear And Footwear
Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries, has collaborated with Jeffrey Kalinsky, founder of Jeffrey New York and EVP of designer merchandising for Nordstrom, to create a line of impeccably appointed, outdoor-inspired pieces. The resulting line of five men's products - four outerwear pieces and one boot - will be available exclusively at Jeffrey New York in mid-September as well as at five Nordstrom locations.
Inspired by a personal tendency to integrate high quality down outerwear and premium fleece into his own wardrobe, Kalinsky contacted Columbia with an idea to marry the design aesthetic of Jeffrey with the quality and technical construction of Columbia. The small line of carefully crafted pieces includes a down jacket and vest, premium fleece jacket and pullover, and a supple, street-worthy hiking boot.
Columbia President and CEO Tim Boyle, said, "We're thrilled to be able to create an elevated, luxurious product that will blend with the performance needs and aesthetic standards of Jeffrey's discerning, urban clients."

'Infiniti Personal Assistant' Offers 24-Hour Concierge Service As Part Of Infiniti Total Ownership Experience
Infiniti has launched a complimentary Infiniti Personal Assistant benefit, which provides new Infiniti owners with unlimited 24-hour access to a live team of professional assistants. Accessible primarily through the owner's mobile phone, either synched in-vehicle through the Bluetooth® Hands-free Phone System voice command or away from the vehicle, callers can ask for answers or assistance on a range of topics and tasks, including: Directory Assistance and Driving Directions, Dining Suggestions, City Guides, Weather Forecasts ,Travel Arrangements, Emergency Assistance, Sports Scores and Stats, and Consumer Product Reviews and Price Comparisons. Infiniti is the first luxury automobile brand to offer this type of service nationally in the United States. Infiniti purchasers are registered with the service before taking delivery of their new Infiniti M, G, QX, FX or EX, and the service is free for four years. Along with owners' cell phones, assistance is also available via e-mails, text messaging and online portals.
"The new Infiniti Personal Assistant benefit is a great addition to the Infiniti Total Ownership Experience®, providing true 'anything, anytime, anywhere' concierge service with the personal touch of talking to real people, not some computer data site," said Infiniti Americas Vice President Ben Poore. "There's seemingly no limit what Infiniti Personal Assistant can do for you - adding to the pleasure of driving and owning an Infiniti vehicle."

Casual Male Retail Group To Open Big And Tall Destination XL (DXL) Superstore In Atlanta
Casual Male Retail Group, leading retailer of men's big and tall apparel, has officially opened its first Destination XL (DXL), a new men's superstore catering to the big and tall man, in Atlanta, Georgia. DXL is a unique, all-inclusive destination offering over 2,000 styles under one roof from CMRG's four existing apparel businesses: Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct. The comprehensive selection of products is intended to appeal to the various lifestyles and socioeconomic groups across the big and tall market.
"DXL is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our first store in Atlanta," said David Levin, President and CEO of CMRG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL offers. We are confident that our success in other markets will be replicated here in Atlanta."

illy issimo caffè no sugar And mochaccino Flavors Introduced
Italian coffee brand illy issimo's illycaffè has collaborated with The Coca-Cola Company to create a ready-to-drink, coffee-based beverage now available to be enjoyed anytime, anywhere in caffè no sugar and mochaccino flavors. The introduction of illy issimo caffè no sugar offers consumers the first ready-to-drink, no-sugar option without milk on the market, while illy issimo mochaccino delivers the first coffee made with DOMORI™ Cocoa.
"Our discerning coffee aficionados do not want to sacrifice anything while they are living their fast-paced lifestyles and with the deep coffee taste, lower calories, natural ingredients, convenience and Italian pedigree of these two new illy issimo beverages, they don't have to," said Tom Larsen, illy issimo General Manager, Venturing and Emerging Brands.

Black & Decker® Introduces Innovative SureGrip™ All-In-One Laser Level
Black & Decker has introduced the new SureGrip™ All-In-One Laser Level (BDL100AV) from Black & Decker®. This innovative laser level securely suctions to non-porous wall surfaces, such as painted drywall, glass, polished stone or wood, for up to two hours without leaving surface marks thanks to its one-of-a-kind Mark-Free Technology™. Unlike competitive models, the SureGrip laser level will keep users from having to "eyeball" when they think the laser line is level. The laser level offers both visual and audio cues for maximum accuracy and visibility. An exclusive color change vial automatically adjusts from red to green when level, eliminating second-guessing once common with hanging shelves, mirrors, pictures and other household items. For accurate leveling when the unit is out of sight, such as installing a new refrigerator or adding a new curtain rod, the SureGrip laser level can also be set to provide an audio alert that gently beeps until the item is even. The Black & Decker SureGrip All-In-One Laser Level is currently available at major retailers nationwide.

New Dole Portobello Mushroom Powder Naturally Supplies 150% Vitamin D In Each Teaspoon
The Dole Nutrition Institute, a division of Dole Food Company, has released its first food product, Dole Portobello Mushroom Powder, an all-natural, potent, plant-based source of vitamin D. The new product is ideal for a variety of diets including vegetarian and vegan.
"Dole's Portobello Mushroom Powder is all-natural, plant-based source of vitamin D that's great in soups, stews, casseroles and side dishes," said Dole Nutrition Institute Senior Vice President Jennifer Grossman. "This product is a realization of our commitment to innovation, and drive to meet consumer health needs."

New Natural Gas Powered Honda Civic Introduced
American Honda Motor Co. is introducing the 2012 Civic Natural Gas model. Honda is the only OEM currently selling in the United States a dedicated CNG-powered light duty vehicle designed and manufactured for retail sale. As an Inherently Low Emissions Vehicle (ILEV), the Civic Natural Gas qualifies for White Clean Air Vehicle decals.
"Civic GX drivers in California have long enjoyed the benefits of driving a compressed natural gas vehicle, whether it was saving time commuting in the carpool lane, paying lower fuel prices, reducing dependence on oil or reducing their CO2 footprint," said Elmer Hardy, senior manager of alternative fuel marketing at American Honda Motor Co., Inc. "With the all-new model, drivers will continue to earn these benefits along with additional commuter-friendly features."
Drivers of compressed natural gas vehicles enjoy a growing public station network, for convenient and economical refueling. California has the most robust compressed natural gas infrastructure in the nation, with over 110 public stations located throughout the state.

New Goldfish™ Sandwich Bread From Pepperidge Farm Is Ideal Lunchtime Solution
Pepperidge Farm has nationally launched new Pepperidge Farm® Goldfish™ Sandwich bread. The bread's "friendly face," familiar shape and wholesome credentials make it an ideal lunchtime solution. With 120 calories per serving, the crust-free Goldfish Sandwich bread is available in Soft White, Soft 100% Whole Wheat and Soft Honey Whole Wheat varieties that taste great and contain no high fructose corn syrup. Parents will feel good that this wholesome bread boasts 3 grams of fiber per serving, plus essential vitamins and minerals. Ideal for families seeking a nutritious lunchtime punch, the Soft 100% Whole Wheat and Soft Honey Whole Wheat varieties are made with 18 grams of whole grain, while the Soft White variety is a good source of calcium.
"We are excited to offer kids and the young at heart a fun and healthful new way to enjoy their favorite sandwiches," said Maureen Linder, Senior Vice President & General Manager, Fresh and Frozen Bakery at Pepperidge Farm. "When you see our Goldfish Sandwich bread, you can't help but smile."

Rainforest Beverages Launches Two New Flavors
Rainforest Beverages, the pioneer of the 100 percent natural, functional carbonated soft drink, has launched two new flavors in a redesigned package. Just like the original Rainforest Natural Cola, Rainforest Citrus and Tropifruit are a unique combination of high quality ingredients and superfruits from the world's rain forests including Acai, ginseng, passionfruit, guava and mango. Sweetened with Stevia, these beverages are low in calories and sugar, and contain 100 percent of the recommended daily allowance of Vitamin C and antioxidants. All Rainforest Beverages are sold in 12 oz. Rexam SLEEK® cans with labels that have been redesigned to give each flavor its own signature color, and prominently feature the brand's signature rainforest frog as well its tagline of "The 'Anti' Soft Drink."

Tea Forte Launches Skin Smart Teas To Create New 'Beauty' Tea Category
Tea Forte, the global luxury tea company, has introduced its new line of Skin-Smart™ Teas. The product launch becomes part of the 'beauty from within' ingestible trend, which is the hottest growth segment in the estimated $45 billion dollar beauty business. Tea Forte company founder and CEO Peter Hewitt, said, "We are excited about Skin-Smart Teas and the holistic approach to beauty they provide. The estimated global market for natural beauty from within products is expected to grow to $2.5 billion by 2012, with polyphenols among the superstars in the skin care channel." The innovative tea collection come in 16 count filter bags and includes: Cucumber Mint with Green Tea for Youth Recovery, Honey Yuzu with Green Tea for Natural Renewal, Cherry Marzipan with Green Tea for Corrective Repair, Swiss Apple with Red Tea for Skin Support, and Lychee Coconut with White Tea for Radiant Skin.

Barbara's New Peanut Butter + Chocolate Cereal And Snacks Introduced In Natural Foods Aisle
Barbara's has introduced the classic combination of peanut butter and chocolate to three new, all-natural products: Peanut Butter & Chocolate Puffins cereal, Double Chocolate Snackimals and Peanut Butter Snackimals cookies. Kent Spalding, Barbara's Vice President of Marketing, said, "Today's consumers, especially moms, are looking for all-natural products without the 'bad stuff' like high fructose corn syrup, artificial flavors, preservatives and hydrogenated oils. With the new additions to our popular Puffins and Snackimals lines, we're excited to offer families more delicious options that are free of unhealthy ingredients."

Arkansas Young Bourbon Whiskey Now Available
Rock Town Distillery, Arkansas' first legal distillery since prohibition, has debuted its first whiskey, "Arkansas Young Bourbon Whiskey," which is pot distilled from a mash of Arkansas Corn and Arkansas Wheat. Aged in 5 and 10 gallon new charred oak barrels at the distillery in Little Rock, this is the first legal bourbon whiskey ever commercially produced in Arkansas. It's called a "Young" bourbon whiskey because that's exactly what it is. It was aged between 3 and 6 months using accelerated maturation techniques that includes small barrels and temperature cycling. Arkansas Young Bourbon Whiskey is handmade in very small batches and only about 114 cases were bottled of this first release, some of which will go to Illinois and Tennessee, as well as liquor stores and restaurants throughout Arkansas.

AmTRAN Launches JVC-Branded HDTV Line
AmTRAN Video Corporation (AVC) has launched a new JVC high-definition television (HDTV) line for the North America market. The new BlackCrystal™ series of JVC HDTVs are the first products to be made available under a licensing agreement between AmTRAN and Victor Company of Japan, Limited (JVC). The JVC BlackCrystal™ series will feature LCD and E-LED models in four sizes -32", 37", 42" and 47" - and boast superior picture and sound quality. Each model will provide an unequalled user experience with the price-performance value today's consumers demand. AVC plans to introduce additional models to the U.S. market in larger sizes with connected and 3D HDTV features under the JVC brand later this year. Product will be available nationally through select national consumer electronics chains and through select retailers.
"The BlackCrystal line represents a visible upgrade in picture quality from most HDTV models in the typical retail product mix, with a distinct point of differentiation - superior sound quality with XinemaSound™, a unique audio design," said Tom Paterniti, Vice President of Sales and Marketing for AVC.

Paddington Brings Agoston Spanish Red Wines To Over 4,000 Walgreens Stores
Paddington Brands, the exclusive U.S. importer of Agoston wines, has launched its Agoston wine brand through Walgreens, the nation's largest drugstore chain. Agoston is named after the wild Spanish boar and is made by the Bodegas Virgen del Aguila Spanish wine co-operative.
"Agoston is a great addition to Walgreens wine selection as our first Spanish wine," said Dex McCreary, Walgreens divisional merchandise manager. "We look forward to working with Paddington Brands to promote this brand and make this quality import a success."

Field Roast Frankfurter Brings New Life To Vegetarian Hot Dog Category
Just in time for barbecue and baseball season, Seattle-based Field Roast Grain Meat Company elevates the vegetarian hot dog category with the launch of its new Vegetarian Frankfurter. Crafted from grains, fresh garlic, traditional seasonings and a combination of vegetable oils, it stands out as the only "veggie dog" that both dedicated carnivores and vegetarians alike will enjoy. The Frankfurter is currently available in select natural foods markets and rolls-out nationally.

The Levi's® Brand Introduces Men's Commuter Cycling Products
The Levi's® brand has introduced Commuter by Levi's® - clothing designed and optimized specifically for the needs of the urban commuter cyclist. Currently arriving in select Levi's® Stores, the 511™ and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs. Built around the 511™ Skinny Jean, the Levi's® brand's most popular skinny fit for men, the 511™ Commuter features fabric and construction upgrades that increase mobility and durability, while protecting cyclists from the potential hazards of their daily commute. The series also includes a Commuter version of the classic Levi's® Trucker Jacket, updated for the modern worker who demands performance and style on and off the road.
Erik Joule, senior vice president of Levi's® Men's Merchandising & Design, said, "We knew that our jeans were already being worn by urban cyclists across the country, including our own designers. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear." Commuter by Levi's® clothing can be found at select independent bike shops in major metro cities as well as select Levi's® Stores and select Urban Outfitters.

Crunchmaster Launches 7 Ancient Grains Crackers Nationwide
Crunchmaster®, a fast growing brand of certified gluten free crackers in the U.S., has made its new 7 Ancient Grains product line available in supermarkets nationwide in two flavors - Hint of Sea Salt and Cracked Pepper & Herb. Crunchmaster 7 Ancient Grains crackers are made with 100% whole grains including brown rice, sorghum, quinoa, sesame, millet, flax and amaranth. The crackers are also oven-baked and contain low sodium, making them an ideal snack option for consumers who need to avoid gluten or simply want a nutritious alternative to traditional processed wheat crackers.
Jim Garsow, Director of Marketing for the Crunchmaster brand, said, "We've incorporated several grains into these crackers that have been staples in the Mediterranean region for centuries, making them a healthy snack option that more and more consumers are looking to find on their supermarket shelves."

Toyo Tire Names Amy Coleman Senior Director Of Marketing
Toyo Tire U.S.A. has appointed Amy Coleman as senior director of marketing. Coleman has an extensive marketing background in the automotive industry. She recently served as Director of Marketing for Fleetwood RV, Inc.

TableTop Media Names Timothy Leslie V.P. Client Services
TableTop Media, LLC., creators of the Ziosk™, the first pay-on-demand and digital promotion device for the restaurant industry, has appointed Timothy Leslie as Vice President of Client Services. Mr. Leslie is charged with leading and managing TableTop Media's client programs and will also execute programs that drive operations and best practices with the Ziosk. He joins TableTop after serving as Research and Development Director at Brinker International's Chili's and On the Border restaurant brands. (Web site) www.tabletopmedia.com

Mercedes-Benz USA Names Dedicated Marketing Team
Mercedes-Benz USA has appointed a dedicated team that will be responsible for the sales, marketing and distribution of smart products in the United States. Heading up the smart team as general manager will be Tracey Matura, who is responsible for the brand's distribution, sales and marketing activities, reporting to Michael Slagter, vice president of sales for MBUSA. Matura and her team will be part of a new subsidiary of MBUSA called Daimler Vehicle Innovations USA LLC. Positions reporting directly to Matura include: Julia Knittel as manager, smart marketing and brand management. In her new post, Knittel, who has worked for MBUSA since 2002, will be responsible for developing and implementing strategic communication platforms for smart products and the brand in the U.S. including traditional marketing, experiential marketing, partnerships, social and digital media. Sean Lyons has been appointed manager, smart sales and aftersales. Lyons comes to smart from Lexus where he held management positions for 11 years. As part of the smart team, Lyons will be responsible for managing sales and aftersales activities including overseeing a team of six field operations managers. Deirdre O'Grady has been named smart dealer network lead. O'Grady brings to her new position nine years of retail experience at Infiniti. On the smart team, O'Grady will be responsible for the strategic development and support of the smart franchise network which currently consists of 75 dealerships across the United States.

GNC Names Jeffrey Hennion CMO
GNC, a specialty retailer of nutritional products, has promoted Jeffrey Hennion from Executive Vice President, Chief Branding Officer to Executive Vice President, Chief Marketing Officer. Hennion was recently recruited from Dick's Sporting Goods and represents significant executive experience with over 20 years at Dick's and Alcoa.

Schiff Nutrition Names Jennifer Steeves-Kiss CMO
Schiff Nutrition International has appointed Jennifer Steeves-Kiss Senior Vice President, Chief Marketing Officer. Most recently she was the Marketing Director for Always®, Whisper® brands and Fem Care innovation at P&G. She also held marketing leadership roles for the Charmin® and Bounty® businesses.

Anvil Knitwear Names Heather Stefani Executive Vice President Of Marketing
Apparel brand Anvil Knitwear has named Heather Stefani as Executive Vice President of Marketing. In this position, Stefani will be responsible for directing Anvil's corporate and product marketing programs, building overall brand awareness, and managing communications and promotional activities. Stefani brings to Anvil more than 15 years of in-depth experience in product development, merchandising and marketing for consumer apparel brands. Stefani was previously the Vice President and General Manager of Apparel for Starter® Brand and Mossimo® Brand, both part of Iconix Brand Group. She held the position of VP/GM Starter for Nike Inc. before moving to Iconix.

FFR-DSI Acquired By Olympus Partners
A majority interest in FFR-DSI was acquired by Olympus Partners, a Stamford, Conn.-based private equity firm. "We are eager to take our customer-focused "Total Retail Solutions®" strategy to the next level with our new equity group," said Stan Burson, CEO of FFR-DSI. Investment by Olympus and FFR-DSI's senior management team will allow FFR-DSI to continue its growth and leadership position in the retail merchandising industry, as well as expand product and service offerings to meet expanding customer needs. (Web site) www.ffr-dsi.com

Process Retail Group Acquires ASA
Process Retail Group has acquired ASA Incorporated of Bensenville, Illinois. All of ASA's retail display and fixture business will be integrated into Process Retail Group. ASA President, Mark Gantner, will bring 30 years of retail experience to Process Retail Group and continue to be based in the Chicago area. "Combining forces with Process Retail Group will allow us to provide a greater breadth of service and value to our ASA customers," Gantner said. "ASA has a rich history of success in the retail marketing industry and we're excited to add their experience to our team," said Bob Zanotti, President of Process Retail Group. (Web site) www.processretailgroup.com

Vanguard And Protex Combine Forces To Form Vanguard Protex Global
Vanguard Products Group has joined forces with Protex International to form Vanguard Protex Global. Founded in 1999, Vanguard Products Group has long been acknowledged as a global leader in powered retail security systems for the consumer electronics market. Protex International has been delivering innovative security solutions for both consumer electronics and soft goods since 1983. By combining the two companies, Vanguard Protex Global is uniquely poised to innovate solutions in the swiftest and most cost-effective manner possible, and to deliver unprecedented levels of technological power and customer service. The new company plans to expand their existing facilities in Oldsmar, Florida in order to accommodate the needs of their expanding global customer base. (Web site) www.vanguardproductsgroup.com

The One Way Display Offers Patented Paperboard Display Solution
The One Way Display is a new patented paperboard display solution for mass distribution of flowers and plants. This DRP (Display Ready Pallet) was designed and engineered to be able to offer horticultural products to consumers in a nice, clean and sleek display with graphics to support in store marketing objectives. It can be place in the middle of the aisle and it is shoppable on 4 sides. The One Way Display offers a solution for retailer & grower's logistic headaches. No more pre-handling of flowers at retail level, no more warehousing of empty racks, no more rack return logistics. 100% recyclable, clean and with an appealing look, the One Way Display is in line with most retailer's sustainability programs. It is assembled in only 5 minutes at the grower site and dismantled in a minute at store level. For more information on this One Way Display, call (Tel) 450-477-2767, (E-mail) dthibault@econofitcube.com or visit Web site) www.econofitcube.com.

Wavelink Corporation And iPad Enclosures Now Have Affordable Multiple Table Computer Kiosks
Wavelink Corporation has formed a partnership with iPad Enclosures, the makers of the secure iPad kiosk and other tablet kiosks, to provide remote management of tablet-based kiosks. With iPad Enclosures protecting the devices and kiosks and Wavelink providing remote management of tablets, organizations now have an affordable solution for provisioning, deploying and maintaining multiple tablet computer kiosks. "Our customers love the sleek design and cost-effectiveness of our kiosk enclosures, but as they deploy multiple units they have been asking for a way to remotely manage them," said Scott Paul, president of iPad Enclosures. "With Wavelink, we can offer customers a solution that enables them to perform updates, secure the information on the device, track their location and monitor their performance without requiring someone to physically go to each device." iPad Enclosures securely encases the tablet devices to prevent theft or tampering. Device management from Wavelink Avalanche provides the ability to remotely monitor, update and manage an entire fleet of devices from a web-based console to ensure kiosks are operating correctly and that the data on them is secure. For more information about Wavelink Avalanche for tablet management and iPad Enclosures kiosks visit www.wavelink.com and (Web site) www.ipadenclosures.com

Daiwa House Industry Introduces Little Tokyo Design
Daiwa House Industry is exhibiting at Little Tokyo Design, in the Little Tokyo district of Los Angeles, California to promote Daiwa House California, a local subsidiary, that was established in San Jose, California, marking its first foray into the real estate business after a 27-year absence. Daiwa House Industry decided to exhibit at this event to demonstrate the technological capabilities of its world-leading earthquake-proof industrialized method of housing construction and eco-friendly innovations, as well as its approach to emergency temporary housing, which is still being built in areas devastated by the Great East Japan Earthquake. The exhibit also helps to make the new subsidiary and its activities better known to people living in the United States. At the event, Daiwa Lease Co., Ltd. of the Daiwa House Group is displaying the world's first EDV-01 disaster emergency mobile support unit that provides enough water and electricity for two adults to live on for one month with no additional materials supply, as well as the PARO therapeutic robot modeled after a baby seal, which has seen in service in areas hit by the Great East Japan Earthquake. (Web site) www.daiwahouse.com

Philips Introduces Luminous Textile A Revolutionary Lighting Concept
Philips Electronics has introduced luminous textiles as a revolutionary new way to enhance interiors with light, texture and dynamic visual content. A totally unique ambient lighting system, it integrates multi-coloured LEDs seamlessly within beautiful white or coloured textile panels. The result is a "mood wall" that can integrate lighting and emphasize the concept of any room. Use the standard content portfolio to add decorative effects, produce natural ambiences or reinforce a brand identity. Or the content can be customized to create your own personal look and feel. Luminous textile panels come in standard and customized sizes for the ultimate design flexibility. Multiple panels can be arranged in numerous ways to bring each space alive. (Web site) www.philips.com

kubik Appoints Brett Hyams As V.P. For New Business Development
kubik, a Mississauga, Canada-headquartered exhibit firm, has appointed Brett Hyams as V.P. for New Business Development. In this role, Hyam’s focus will be on fostering new initiatives and opportunities for kubik’s North American exhibit and events business. (Web site) www.thinkubik.com

Yogurtland And Sanrio Launch Co-Brand Partnership
Yogurtland, a leader in premium quality frozen yogurt, and Sanrio Inc., the global lifestyle brand best known for icon Hello Kitty, have joined for a co-brand partnership. In Hawaii, Guam and Mexico City, limited edition merchandise featuring Sanrio's beloved Hello Kitty and more characters including My Melody®, Keroppi® and Chococat®, will be available at all Yogurtland locations for a six-week run.
Through this partnership, co-branded items including a Hello Kitty plush dressed in a Yogurtland uniform, key chains, and t-shirts featuring all four characters will be available for purchase at all Yogurtland locations. Yogurtland and Sanrio will also host a promotional sweepstakes for fans to enter for a chance to win special prizes. The high-profile partnership between Yogurtland and Sanrio is the first of its kind for the frozen yogurt industry and is founded on the similarities of the two well-loved brands.
"We are thrilled to be working with such an iconic brand as Sanrio," said Alexis Eldridge, Yogurtland Vice President of Marketing. "We think the Yogurtland philosophy of 'You Rule' and Sanrio's philosophy of 'small gift, big smile' speaks to the same core intention - the little things in life can provide the biggest delight."
Janet Hsu, President of Sanrio, said, "Sanrio's legions of multi-generational brand loyalists will enjoy Yogurtland's premium frozen yogurt and family friendly atmosphere as well as the super cute limited edition products created especially for this collaboration."

enVu Strengthens Presence In Malls With General Growth Properties
enVu, a leading out-of-home (OOH) interactive media company, has collaborated with General Growth Properties (GGP), a leading shopping mall operator, making enSpireTM a leading OOH interactive mall advertising platform. Offering the unique ability to incorporate gesture-based technology and floor projection capabilities, enSpire delivers eye-catching, interactive advertisements to help brands capture and increase market share. Now active within 135 malls across the United States, enSpire’s first deployment phase is complete. (Web site) www.envu.com

Farmer John Joins With Southern California Beaches For Chill & Grill Promotion
Farmer John, a wholly owned subsidiary of Hormel Foods, has launched a promotion with five Southern California Beaches to raise $60,000 for new outdoor grills. The program challenges consumers to support their local beaches, while shopping at Ralph's supermarkets, followed by other popular Southern California supermarkets. Farmer John will donate one dollar towards grill equipment along the California coastline when consumers purchase ten dollars worth of select Farmer John products. Farmer John has pledged to donate up to $60,000, so each beach will receive $12,500 to enhance the outdoor grilling experience for beach-goers.
"The Farmer John Southern California beaches campaign will benefit the millions of Southern California residents who visit and grill and play at state park beaches each and every year," said Greg Longstreet,President, Farmer John. "We've developed our own recipe for each of the beaches involved, to add to the local flavor and in honor of state park visitors." The program was created by X!Promos and GoodSolutions Group. (Web site) www.farmerjohn.com

Wiley X Protective Eyewear Brings Mobile Merchandising Unit To EAA Airventure
Wiley X® Eyewear's Mobile Merchandising Unit/Tech Center is taking a short detour from its busy NASCAR schedule to bring its "X-Factor" Mobile Merchandising Tour to EAA Airventure, the "World's Greatest Aviation Celebration," scheduled for July 25-31 in Oshkosh, Wisconsin. This weeklong annual event attracts more than 500,000 EAA (Experimental Aircraft Association) members and aviation enthusiasts from around the world - and Wiley X will be there front-and-center to promote its message of High Velocity Protection (HVP™) technology to legions of flyboys and girls.
To help get this message across, Wiley X will be bringing its new Mobile Merchandising Unit/Tech Center, an "eye-catching" custom 26-foot trailer designed to educate, inform and entertain visitors at high-profile events around the country. This unique trailer uses a combination of attractive graphics, product displays, TV monitors, educational materials and on-site experts to share the Wiley X story. For more than 25 years, Wiley X has been a leading provider of protective performance eyewear for elite U.S. Military Special Forces units around the world. Wiley X is the only premium manufacturer with official ANSIZ87.1-2003 optical, High Velocity and High Mass Impact standards rating on every pair of sunglasses it makes. This performance makes Wiley X a leading choice of NASCAR drivers, professional fishermen and other action sports athletes and an ideal selection for activities including flying, driving and playing in the great outdoors.

New Pretzelmaker® 24 Karat Cookie Blended Drink Promoted As Perfect Sweet Treat
Pretzelmaker is offering customers a new way to cool off with the introduction of the company's 24 Karat Cookie blended drink. The creamy new beverage, available for a limited time, features a smooth blend of real Golden Oreos® and is topped with whipped cream and crumbled Golden Oreos®. The new flavor is being rolled out at Pretzelmaker stores across the country as part of the "Totally Loaded" celebration.
"We're thrilled to present the 24 Karat Cookie flavor, the first of its kind for Pretzelmaker, to our customers," said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. "We're constantly innovating and testing original new products and the 24 Karat Cookie flavor is an exciting addition to our summer menu." The company has also created a special "Buy 3, Get 1 Free" summer offer for their signature original salted or unsalted pretzels during the celebration. (Web site) www.pretzelmaker.com

Porsche Cars North America Launches Mobile Tag Program For Porsche Dealerships
Porsche Cars North America is offering shoppers the power to see, read and even hear the inside story about Porsche vehicles on display at participating Porsche dealers, whenever it suits their busy schedules. The new program, a first for an automotive luxury brand, taps into the technology of mobile tags and smartphone tag readers adding rich content and interactive functionality for a high-performance, personalized shopping experience.
Each scan of a mobile tag-equipped Porsche automatically opens a micro website utilizing the phone's built in web browser and features a wealth of specific product information to the exact car being browsed, including vehicle videos, leading press reviews and even the unique sound of the Porsche model's engine. A customer can also provide contact information for fast follow-up by a Porsche sales professional, or can browse anonymously.
"Porsche customers enjoy both performance and technology and are using their mobile devices to help make vehicle purchasing decisions," said Michael Bartsch, chief operating officer of Porsche Cars North America. "The dealers that have begun using mobile tags in their showrooms have noted positive feedback from their sales team as well as greater customer engagement and enthusiasm."

Bruce Goldstein Joins Digital View Signage Division As Business Development Director In The U.S.
Digital View has appointed Bruce Goldstein as Business Development Director for its Signage Division in the U.S. Goldstein will be responsible for increasing Digital View's presence and business across the United States. With a strong grasp of product development and deep-rooted experience in display technology from his years at Sharp Electronics where he was the Senior Business Manager for the Pro Display Division, Goldstein will provide strategic leadership in product development, marketing and partnership initiatives in his new position at Digital View. (Web site) www.integer.com

TNT Uses Audio Spotlight Systems To Promote NASCAR Series
TNT used Holosonic's Multiple Audio Spotlight systems to draw peoples' attention to the "NASCAR Series on TNT" banners and signage that hung throughout the courtyard of the Charlotte EpiCentre in Charlotte, NC. Blue Blast Media, veterans of targeted sound advertising, used the Audio Spotlight System to beam their message straight towards the 26-foot TNT logo on the stone courtyard ground, easily audible by passersby in the area, without disturbing the surrounding shops & eateries.
According to Turner Sports, this fully integrated campaign allowed them to reach NASCAR fans on all touch points through unique, eye-catching, high-impact marketing. Holosonic Research Labs, Inc., a pioneer in directional acoustics, developed and manufactured the Audio Spotlight® directional sound system.(Web site) www.holosonics.com

Whole Foods Market Picks ASTRALCOM To Help Cultivate Customer Loyalty
ASTRALCOM, LLC has recently been selected by Whole Foods Market in Long Beach, CA, to help implement a customer loyalty program designed to reward customers on their handheld devices before they arrive at the market. Whole Foods Market in Long Beach will be one of the first markets in the country to implement geofence technology to reward customers on the go - right from their mobile devices. A geofence is essentially a virtual perimeter around a building, location or geo-coordinate using a location-based service. Consumers that cross that virtual perimeter receive an instant message relative to that business, location or coordinate; right on their mobile devices and in real-time. In the case of Whole Foods Market, customers who opt-in for the promotion - and who are within proximity of the market - currently receive an introductory notice, within their mobile device, offering customers a free "Support Local" reusable shopping bag when they spend $35 or more on their in-store purchase.
"We were looking for a way to reward loyal customers by enabling them to receive location-based incentives, on their way in to the store, or when they are nearby and the solution that ASTRALCOM has meets this objective nicely," said Adrienne Peters Marketing Supervisor at Whole Foods Market Long Beach. "We're looking forward to being able to build stronger relationships with our customers and a geofence helps us build stronger relationships with our customers by inviting them in for special rewards." (Web site) www.astralcom.com

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