Practical Retail Creates The Blank Quilting Inspiration Center Display
The Blank Quilting Inspiration Center display merchandises full bolts of fabric in an upright position. It also contains "fat quarters" sets which are l sq. yard pieces sold pre-bundled 6 yards per set. The unit also features educational material to provide ideas for usage. The display provides casters so that it may be moved to areas of the store as desired by the retailer. Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, IL 60203.
POP Displays Creates Upscale Skin Carae Line
Marcelle wanted a display to increase awareness and showcase its upscale skin care line in a prestige-like presentation. The display also had to increase visibility of its lesser-known cosmetics line as well as to increase overall shelf space. They also wanted to be environmentally conscious. This display features boutique styling, lit shelves, dedicated testers and universal trays that are cost effective and flexible in adapting to various pack sizes and locations on the wall. The wall is powered with a plug-and-play lighting connection that requires no wire to connect. Sustainability was integral in the development wilth LEDs. Brand imagery is communicated. In just 3 months, double digit growth in cosmetics and single digit growth in skin care was achieved. POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710. (Web site) www.popdisplayusa.com
Santa Cruz Creates Bamboo Displays For Fiesta Concesion Corp
Santa Cruz Industries, Inc. produced this bamboo display for Fiesta Concession Corp, in keeping with Fiesta's green technology ideals. The display showcases Fiesta's natural fiber plush toys. The bamboo construction includes "chopstick" fasteners, minimizing the use of metal fasteners. All natural fibers are used in a silkscreened banner and a net shelf. The customer was very happy with their green tech display successfully promoting it new product line. For more information, contact Santa Cruz Industries, Inc., P.O. Box 37, Santa Cruz, CA 95063. (Web Site) www.santacruzind.com
2009 Candie's Only At Kohl's Marketing Campaign Launches
Iconix Brand Group has unveiled the creative for its spring 2009 Candie's Only At Kohl's marketing campaign, which includes print, online, outdoor and in-store elements and features multi-platinum recording artist, Britney Spears.
In a first for the Candie's brand, a full size, limited edition, pull-out poster will appear exclusively in Us Weekly Magazine. The ad features a "Britney Spears for Candie's Only at Kohl's" logo in diamonds with a collage of color and black and white snapshots of Spears who is featured in Candie's apparel, footwear, swimwear, intimates and accessories available exclusively at Kohl's. The campaign was shot by Mark Liddell in Los Angeles. The campaign creative will also be heavily integrated into Kohl's marketing vehicles, including in-store graphics.
"The new Candie's advertising campaign featuring Britney Spears is authentic, relevant and designed to resonate with our junior shopper," said Julie Gardner, Kohl's executive vice president and chief marketing officer. "At a time when Britney Spears is on top of her career, we believe the campaign will drive excitement for the brand, sold exclusively at Kohl's." Candie's and Kohl's are associate sponsors of Spears' "Circus" tour, which includes opportunities for consumers and fans to be a part of the concert experience. There will be VIP experiences with Candie's pink carpets and lounges in select markets and other promotions surrounding the sponsorship.
Inflatables Promote New Shell Gasoline
Shell is featuring these twenty foot Hot Air Balloon shaped inflatables atop its Shell stations to help promote its Nitrogen Enriched Gasoline fuels launch. Each of the 600 inflatables was equipped with a 5 foot by l0 foot digitally printed, detachable banner. Internal lighting made night time visibility exceptional, providing a “beacon” in the night. These inflatables were created for Shell by The Inflatable Marketplace, an El Cajon-based inflatable p.o.p. display producer. (Web Site) www.inflatablemarketplace.com
First PEEPS Retail Store To Open In National Harbor, Maryland
Just Born, Inc., maker of PEEPS(R), will open its first retail store, PEEPS & COMPANY(TM), at National Harbor, Maryland. In addition to its great tasting candy, PEEPS & COMPANY(TM) will offer an array of high-quality branded items such as apparel, gear, china and toys within a fun, branded retail location. Slated to open this fall, PEEPS & COMPANY(TM) will be located at the very center of National Harbor's dynamic main plaza and the branded environment will be custom designed by the Chicago Office of RTKL Associates.
New Freedom Crossing Shopping Center Is First Of Its Kind
The Army & Air Force Exchange Service (AAFES) and ServiceStar Development Company plan to open Freedom Crossing at Fort Bliss, the first-of-its-kind retail development to be part of a United States military installation. This public/private venture marks the first-ever opportunity for national, regional and local retailers to privately operate within a shopping center on a military installation. When it opens in the fall of 2010, the $100 million retail development will serve as the model for proposed retail developments at Fort Lewis in Tacoma, WA, and Fort Sam Houston in San Antonio, TX, which will be developed by AAFES. The open-air Freedom Crossing center will feature a multiplex, first-run movie theater as well as premium branded specialty retail offerings including apparel, jewelry, sporting goods and several full service restaurants.
Joe Giuffreda, vice president, AAFES, said, "With the creation of Freedom Crossing at Fort Bliss, we've been able to revolutionize the shopping experience and provide even greater convenience to the men and women who serve our country." "With Freedom Crossing at Fort Bliss, we are creating a new market for retailers," said Mark DeRose, chief executive officer, ServiceStar Development Company. Freedom Crossing at Fort Bliss is designed to achieve a Silver Rating from the United States Green Building Council and its Leadership in Energy and Environmental Design (LEED) certification program. Sustainable practices including use of recycled materials, day-lighting principles, xeriscape and low-water usage were incorporated into the center's design.
Six Flags Forms New Partnership With Miracle Whip Brand
Six Flags, Inc., the world's largest regional theme park company, has formed a new partnership with Kraft Foods' Miracle Whip(R) brand to collaborate on a co-branded marketing initiative designed to reach consumers through multiple platforms and marketing touch points including grocers' shelves, digital media and targeted in-park signage at key rides and attractions.
This summer, Six Flags is featuring a specially-themed and branded sandwich -- the Miracle Whip Roller Roaster, sold at select food service locations at each domestic park and accompanied by custom signage and Miracle Whip branding. Additionally, the partnership includes a national on-pack retail promotion for over 20 million 32 oz. jars of Miracle Whip offering consumers a discount admission coupon to all domestic Six Flags Theme Parks. "With the addition of Miracle Whip to our stable of partners, Six Flags Media Networks continues to work with best-in-class brands that cohesively and seamlessly fit into the theme park environment," said Jeff Portugal, Six Flags VP of Corporate Alliances.
Spartan Stores Launches MICHIGAN's BEST Campaign With 2400+ MI Items Offered In Stores Statewide
To pay tribute to Michigan farmers and businesses and help residents identify Michigan made products, Grand Rapids-based Spartan Stores is launching its MICHIGAN's BEST statewide campaign in its 99 Family Fare, D&W Fresh Market, Felpausch, Glen's, Glen's Fresh Marketplace, and VG's throughout Michigan. Spartan Stores carry over 2400 products grown and produced in Michigan and the products will be identified in all corporate owned stores with the MICHIGAN's BEST logo. In store specials, signage, and easy to fix recipes also will encourage shoppers to consider purchasing Michigan made products as part of the ongoing campaign.
"Buying local isn't something that requires a great deal of effort," said Alan Hartline, Executive Vice President Merchandising and Marketing for Spartan Stores. "We are pleased to be able to offer products from over forty companies and farms that grow and produce Michigan products."
Office Depot Targets Teachers With New Teacher Store At Retail Locations Nationwide
Just in time for back to school preparation, Office Depot®, is introducing a new assortment of teaching products available at Office Depot retail store locations nationwide and online at www.officedepot.com.
The new lineup features nearly 200 different products from Carson-Dellosa, Pacon, Paper Magic and Scholastic, all leading brands in their respective industries. Office Depot is showcasing these supplies in a new store set geared towards the specific needs of elementary school teachers, providing a simple and smart shopping experience for merchandise such as classroom wall decorations, flash cards, workbooks, stickers, and more.
"Ensuring that teachers have the classroom materials they need is critical to their success in the classroom, and ultimately the success of today's youth," said Wade Eveleth, Senior Director of Merchandising for Office Depot. "This expansive new store set will provide teachers with a vast selection of classroom products at an unbeatable value, as well as the convenience of being able to purchase these supplies at any one of our more than 1,100 stores throughout the country."
Office Depot is also supporting teachers through the following efforts: The Office Depot Star Teacher Program provides members with special promotions, discounts and offers to help teachers stretch their classroom budgets in these challenging economic times. Star Teacher Program benefits include 10% back on ink, toner and paper purchases, an instant 15% off Design, Print, & Ship Depot services, and an additional 1% back on nearly everything else. Office Depot's Annual Teacher Appreciation Week and Breakfast events will be held at all Office Depot retail stores in the US and Canada.
New Energy's Device For Generating Electricity From Moving Cars Tests At NJ Burger King® Drive-Thru
New Energy Technologies, a next-generation alternative and renewable energy developer, has completed development of the Company's newest MotionPower™ prototype for generating electricity from the movement of cars and light trucks, and will now undertake active field tests of the device at a drive-thru located at a Burger King® franchise located in Hillside, NJ.
Once fully optimized for efficiency, engineers envision New Energy's MotionPower™ device for cars and light trucks could be installed at high traffic locations such as toll booths, traffic intersections, rest areas, travel plazas, border crossings, neighborhoods with traffic calming zones, and drive-thrus similar to the Burger King® test site.
The Company plans to expand its product range with development of a brand new fluid-driven MotionPower™ energy harvester for heavy trucks and vehicles, complimenting the Company's newly-prototyped mechanical MotionPower™ system for cars and light trucks. New Energy engineers have developed MotionPower™ technologies, designed to generate 'clean' electricity by harnessing the kinetic energy of the estimated 250 million registered vehicles which drive more than 6 billion miles on America's roadways every day.
Calphalon Introduces Calphalon Unison Nonstick Cookware For Professional Results, Nonstick Convenience
Calphalon has introduced Calphalon(R) Unison(TM) Nonstick, a new line of cookware that provides professional results with nonstick convenience. Unison offers two redesigned surfaces in one line of cookware: a revolutionary Slide Nonstick surface that releases foods effortlessly - essential for tender omelets and delicate sauces - and a specially textured Sear Nonstick surface that seals in flavor for juicy braised beef, tuna and vegetables. Paul LoGiudice, design director for Calphalon, said, "By providing professional-quality cookware with two nonstick surfaces in one set, we are giving cooks the freedom to experiment and truly savor their time in the kitchen." These two new surfaces are exclusively available on the new Calphalon Unison Nonstick line, which is available both as open stock and in sets.
Mars Launches DOVE Silky Smooth Milk Chocolate With Peanut Butter
Mars Snackfood US has launched DOVE(R) Silky Smooth Milk Chocolate with Peanut Butter. Introduced as the most indulgent way to experience the premium taste of 100% real, authentic milk chocolate and peanut butter, the new addition to the DOVE(R) Chocolate portfolio is available at retail stores nationwide in both PROMISES(R) laydown bags and single bars.
"Our customers are passionate about real, authentic silky smooth chocolate but also want to explore new flavor combinations in addition to the solid milk chocolate that they know and love," said Thomas Pinnau, Vice President of Indulgence, Mars Snackfood US. "We believe that combining the richness and smoothness of peanut butter and milk chocolate will not only help meet our customers' increasing desire for new tastes, but will also entice consumers who have not yet had a chance to try our products."
SRS Energy Produces New Solar Roof Tile
SRS Energy, a leading developer of sustainable solar roofing products, has completed one of the first residential installations of the Sole Power Tile(TM) system at a residence in Bermuda Dunes, CA. The Sole Power Tile(TM) is the first building-integrated photovoltaic (BIPV) roofing product designed for curved roofing systems. "This installation illustrates how homeowners can go green and make smart, sustainable choices without compromising curb appeal," said Marty Low, CEO of SRS Energy. "The revolutionary design of the Sole Power Tile system will enable this home to generate clean solar energy for decades to come." The Sole Power Tile system seamlessly blends with several styles of US Tile's clay tiles, providing energy and preserving the home's roofline, unlike unsightly roof-mounted solar panels.
Sebastiani Capitalizes On Success Of Smoking Loon With New 'Flock' Wine Brand
As part of its continuing effort to bring premium appellation wines to market, Don Sebastiani & Sons has released Flock by Smoking Loon, a new wine brand designed to capitalize on the success of the company's flagship offering, Smoking Loon.
"Flock is for consumers who enjoy Smoking Loon, but also seek to expand the range of their ever-evolving wine palates," said Donny Sebastiani, winery principal. "As more Americans are drinking wine, we see an increased interest in varietals from unique appellations. Consumers are exploring how region influences a wine's taste, and even which wine regions they prefer. With Flock, we will offer wines sourced from celebrated growing regions throughout California, crafted in a manner that showcases each varietal's unique and memorable character."
The inaugural release of Flock includes five wines - a Cabernet Sauvignon from Paso Robles, a Merlot from Napa Valley, an Mendocino Chardonnay, a Monterey County Pinot Noir and a Zinfandel from Dry Creek Valley. As Flock is pushed out of the nest and into the marketplace, Don & Sons will support its flight with an industry-wide advertising campaign to encourage savvy wine drinkers to "join the Flock."
Oregon Scientific Offers +ECO Clima Control Weather Station
Oregon Scientific has released the +ECO Clima Control weather station, the first in its innovative new line of energy-conserving electronics. The +ECO product, operating with solar energy, offers essential timing and weather features while helping to reduce energy consumption and improve battery life. It allows its users to monitor the current temperature and humidity in up to four locations within the home and outdoors, using remote wireless temperature and humidity sensors. With only an 8-hour charge, the +ECO Clima Control will operate for up to three months before another charge is needed.
"We are excited to introduce our first solar-powered weather station into our ever-growing line of Oregon Scientific household products," said Mike Prager, President of Oregon Scientific, US. "We are committed to exploring alternative sources of energy to power our products, and will continue to look for new innovations to serve our consumers."
Culligan Offers New Aqua-Cleer® Bottle-less Coolers
Culligan has introduced its new line of Aqua-Cleer® bottle-less coolers for commercial businesses and residential homes. Because the water comes directly from the building's existing water source and is automatically filtered for drinking, there's no more heavy lifting, delivery or storage of five gallon bottles, offering businesses an unlimited supply of high quality drinking water on demand. Culligan bottle-less coolers use the company's newest and most advanced Aqua-Cleer filtration system. This next-generation filtration technology features 13 filter options which can be custom-tailored to local water conditions and individual needs. Culligan's Aqua-Cleer bottle-less coolers are available in four models suited to different business sizes and drinking water needs.
Alouette Offers 100% All-Natural Spreadable Cheese Flavors
A leading brand of spreadable cheeses in the U.S., Alouette(R), has become the first brand in the category to make the transition to 100% all natural. Available in the specialty cheese case of supermarkets and grocery stores nationwide, Alouette(R) offers 9 new varieties of all-natural spreadable cheeses: Garlic & Herbs (now made with fresh garlic), Light Garlic & Herbs, Spinach Artichoke, Sundried Tomato & Basil, Savory Vegetable, Creamy Onion & Shallot, Peppercorn Parmesan, Light Cucumber Dill and Berries & Cream (seasonal).
"We're thrilled to lead our category and demonstrate our commitment to offering superior quality by offering the nation's only line of all-natural soft spreadable cheeses," said Rafael Lampon, Marketing Director at Alouette(R). "Our consumers communicated that all natural ingredients were important to them and that an all-natural Alouette(R) offering would fit better into their efforts to maintain a healthy lifestyle."
New Cooper GFE Tire Targeted For More Fuel-Efficient Vehicles
Cooper Tire & Rubber Company announced that to meet consumer demand for greater vehicle fuel efficiency, it has added its first low-rolling resistance tire line - the Cooper GFE (Greater Fuel Efficiency) - to its product portfolio. The Cooper GFE is now available at dealers nationwide.
"With the recent volatility in gasoline prices, customers are looking for ways to improve their vehicle fuel economy," said Chuck Yurkovich, Vice President of Global Technology. "Tire rolling resistance has a significant impact on vehicle fuel economy, so Cooper responded with a new tire specifically designed for fuel-efficient vehicles." The GFE, Cooper's first tire to focus on lower rolling resistance, utilizes advanced design and materials technology to maximize fuel economy, saving money at the pump while providing excellent traction and treadwear.
Gatorade Debuts Jordan Gatorade Thirst Quencher
To commemorate Michael Jordan’s induction into the Basketball Hall of Fame , Gatorade is unveiling the Limited Edition Jordan Series of Gatorade Thirst Quencher. Sarah Robb O’Hagan, Chief Marketing Officer for Gatorade, said, “Fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”
Square One Botanical Is Organic Botanical Spirit
Square One Organic Spirits has unveiled Square One Botanical, a certified organic botanical spirit with seductive appeal for cocktail experts and novices alike. Square One Botanical is a 90 proof organic rye spirit infused with a striking blend of eight organic botanicals - pear, rose, chamomile, lemon verbena, lavender, rosemary, coriander and citrus peel. With its broad range of botanicals and high proof, wine and spirits industry veteran and Square One founder Allison Evanow plans to take Square One out of its vodka heritage into a yet to be defined new category of specialty botanical spirits.
Lifestyle Foods Launches Two Morning Snacks For Energy And Grab And Go Convenience
Lifestyle Foods presents the newest morning additions to its healthy line geared toward consumers looking for nutritious options to fit their own lifestyle and schedule at only 200 calories per snack: the Awake snack and Essential snack. The Awake snack combines crisp apple slices, red seedless grapes, an all-natural granola bar and a healthy trail mix with nuts, seeds and dried fruit in one convenient package. The Essential snack offers a filling combo of a mini honey wheat bagel, lite cream cheese, whole hard boiled egg, crisp apple slices and red seedless grapes. Each package separates the components for the highest quality of each ingredient and offers different style and nutrition tips to accompany a healthy regimen.
New Sentina LED ZenLight Emits Tranquil Light
Combining the best of ancient Japanese lighting methods with the latest LED lighting technology is the new Sentina LED ZenLight from Datexx. The Sentina ZenLight’s built-in authentic Japanese Shoji paper screen filter takes energy-saving LED light and turns it into a soothing peaceful glow. The built-in motion sensor provides light only when needed, when the consumer enters the room and it shuts off when the consumer leaves the room. Designed to serve as an elegant Green lighting solution, the Sentina ZenLight is ideal for kitchens, hallways, bedrooms, and bathrooms.
Eukanuba Introduces Prebiotics For Dogs Health
A dog's intestinal tract contains 65% of his immune system and contains both good and bad bacteria, the balance which is central to his health and well being. New clinically proven prebiotics contained in Eukanuba, increase the good bacteria, allowing them to crowd out the bad bacteria and help maintain a healthy balance. The right balance between good and bad bacteria supports strong natural defenses that help a dog be the best he can be.
The Neiman Marcus Group Appoints Wanda Gierhart CMO
The Neiman Marcus Group has appointed Wanda Gierhart Senior Vice President, Chief Marketing Officer. Gierhart will be responsible for marketing, market research, advertising, sales promotion, and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman. Prior to this, Gierhart served as President, CEO of TravelSmith, a travel apparel and accessory retailer. She also spent eight years with Limited Stores where she advanced to EVP, Chief Marketing Officer.
Hilton Names Andrew Flack As VP Global Brand Marketing
Hilton Hotels has promoted Andrew Flack to Vice President of Global Brand Marketing for the Hilton brand. In this newly created position, he will have oversight for Hilton brand marketing strategies and functions worldwide including advertising, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as Hilton Hotels Corporation graphics and, identity and hotel online tools and resources. A 20-year hotel industry veteran, Flack was previously Vice President Sales and Marketing - Hilton Asia Pacific.
Sergio Zyman Named Chairman, U & Me Marketing
Renowned marketing veteran Sergio Zyman has been named Chairman of the Board of U & Me Marketing Inc., a Delaware-based corporation with satellite offices in Canada. The company operates as a marketing and distribution company focused on leveraging highly popular brands into the food and beverage category. Zyman previously served as Chief Marketing Officer of Coca-Cola, where he re-conceptualized the company's marketing strategy. In May, U & Me Marketing launched their first beverage, Chaotic™, in more than 5,300 supermarkets, gas stations and convenience stores throughout Canada. This fall, the beverage is expected to hit US retail shelves and next year plans are underway to roll out internationally.
Outwater Plastics Industries /Architectural Offer Wood Plus+
Outwater Plastics Industries /Architectural Products by Outwater has introduced Wood Plus+, a new line of decorative mouldings that afford the look, quality and elegance of the finest plaster and wood mouldings at the cost of inexpensive, unfinished pine mouldings. Comprising a premium grade, solid wooden core harvested from managed, renewable forests, Wood Plus+ is fused with a durable, ultra smooth latex bonding (PVA/Calcium Carbonate) which can be painted without priming. Offered in a more simplified Traditional Series without enhanced embellishment as well as in a highly ornate Classical Series, which conveys the detail and deep relief designs of old-world plaster mouldings, Wood Plus+ will augment the beauty and refinement of any room. Suitable for painting, glazing or faux finishing, Wood Plus+ installs with standard woodworking tools and is sold in 100% usable 8-foot lengths. Color pictorials and ordering information are available online at; (Web Site) www.outwater.comm
Continental Grafix Offers HydroSol™ Satin Textured LightBlock Polyester Films for Roll-Ups & Pop-Ups
Continental Grafix introduces HydroSol™ Satin Textured LightBlock Polyester Films for Roll-Ups & Pop-Ups. No Lamination is needed, as this product is Instant Dry and Highly Scratch Resistant. Designed for Eco-, Mild & True Solvent, as well as UV-Curable printers, the HydroSol films are available in 7mil and 15mil versions. For more information, contact Continental Grafix USA (Greensboro, North Carolina), (Tel) 970- 445-8866; visit (Web Site) www.continentalgrafix.com
Testrite Visual Offer Curvette Mounts
Testrite Visual Products has introduced Curvette Mounts, which call attention to rigid graphics with their unique curvilinear design. Curvette Mounts' portable lightweight aluminum bases allow for quick graphic changes. The mounts hold rigid substrates from 3/8" to 1-1/4" thick. Bases are offered in 5 sizes and can be used in series to accommodate larger graphics. Available colors are Satin Silver and Matte Black. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web Site) www.testrite.com
Above All Advertising offers rigid pop up tents
Above All Advertising offers rigid pop up tents constructed from 100% heavy duty polyester tops that are water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. Pop up tents assemble quickly and travel easily for all types of displays, promotions and exhibits. Custom graphics options are unlimited. For more information, contact Above All Advertising, 9080 Activity Rd, San Diego, CA 92126; (Tel.) 866-552-2683; (Fax) 858-777-3537; (Web Site) www.abovealladvertising.com
The Tradeshow Network Marketing Group Team Up with Kelie Cathelyn
Kelli Cathelyn has joined the design team at The Tradeshow Network Marketing Group as a graphic designer. "We have had a lot of growth in the area of trade show display refurbishment, rental displays, and exhibit graphics. Because of these growth areas, we have added a new designer that can help our clients bring their brands to life in an effective and creative way," said Chris Roberts, President, of Chicago, IL-based The Tradeshow Network Marketing Group. (Web Site) www.thetradeshownetwork.com
Coldwell Banker Real Estate Launches Interactive Billboard In Times Square
Coldwell Banker Real Estate LLC is hosting an interactive billboard in Times Square that displays requested home listings in real time. The Coldwell Banker® billboard featured above the W Hotel in Times Square encourages people to use their mobile phone to text the word "homes" and any zip code to the number, 30241. Within moments, the billboard will display the highest-, median- and lowest-priced properties in that area. They will also receive a text from Coldwell Banker Real Estate directing them to a link with more information.
"Times Square represents the epicenter of creative marketing, and as people from around the world take in the bright lights of the big city, they can also send a simple text to get real estate information that's relevant to them," said Michael Fischer, senior vice president of marketing, Coldwell Banker Real Estate LLC. "Consumers want quick access to online listings and this campaign reinforces how easy it is to find listings and information, anytime, anywhere."
Mediacy Debuts Coastcards
Mediacy, Inc., an innovator in the out-of-home media segment, introduces Coastcards, which are beverage coaster and postcard hybrids. Coastcards are the more social, interactive evolution of free advertising postcards popular throughout the hospitality industry. As a fun, impromptu activity, customers write notes and mail them using regular postage, while Mediacy, Inc. also is exploring prepaid postage rates to monitor the program's effectiveness.
"While sitting at a bar, there's no better way to share a special experience than to have one or more friends jot down a message on a card and mail it," said Mediacy founder and CEO Michael Gitter. "The idea of printing an ad on a postcard or coaster isn't new. But combining it into one mailable product is not only new, but exciting and unique."
Measuring 4 x 6 inches, Coastcards are printed on recycled paper with 4-color on the front and 1 color on the back. Coastcards are easily adaptable for any venue that serves beverages including bars, restaurants, arcades, bowling alleys, hotels, tourist attractions, among others. (Web Site) www.mediacy.net
Campbell Launches Special Edition Cans That Address Source And Quality Of Ingredients
Believing that quality ingredients are grown from the ground up, Campbell launched the "Help Grow Your Soup" program, which offers free packs of seeds with the purchase of one can of soup, and donates seeds to plant gardens in urban communities and schools nationwide in support of the National FFA Organization (formerly known as the Future Farmers of America).
Campbell tapped Anthem Worldwide to design a compelling label for this special program. The design needed to maintain the soup
company's core messaging while sparking new interest in where quality food comes from and what consumers can do to participate. The final design has an honest, forward-looking approach, embracing simplicity to best express uncompromised, wholesome ingredients, while adding temporary new twists to Campbell's iconic brand elements.
Special-Edition Doritos Late Night Bags Serve As Ticket To 3-D Virtual Concert Performances
Doritos tortilla chips is offering specially marked bags of Doritos Late Night chips as a "ticket" to a virtual concert of 3-D performances by multi-platinum selling rock band blink-182 and Big Boi -- all made possible by the power of augmented reality technology. The exclusive venue, www.doritoslatenight.com, is where rock and hip-hop-lovers alike will get to see their favorite artists onstage and online in a truly one-of-kind performance.
The Doritos Late Night online concert is the first-ever augmented reality experience to showcase live-action video within a 3-D, interactive environment. Upon logging on at www.doritoslatenight.com, fans point a special symbol located on the back of Doritos Late Night special-edition bags at a web cam to launch the virtual performances that pop directly out of the bag. Fans can personalize each artist's performance by the way they hold, move and shake the bag, offering up a new experience each and every time.
"From MP3s to lap tops to mobile phones, young consumers have come to expect the ability to enjoy music anytime, anywhere," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America. "That's why we're putting Doritos lovers in control of when and where they access actual performances by two of the best musical acts across rock, pop and hip-hop, in a totally unprecedented way - a concert in the palm of your hand." Intended to inspire the uninhibited "late night" side of Doritos lovers, the new Doritos Late Night flavors include Tacos at Midnight and Last Call Jalapeno Popper.
The Hispanic got milk? Drink Well. Live Well. Tour Promotes Benefits Of Drinking Milk
The Hispanic got milk? Milk Mustache Mobile has launched on a 75 city tour which includes the top 10 Hispanic cities, to reintroduce Hispanics to this nutrient powerhouse and its array of benefits. The tour hosts free events to encourage local residents to not only live well, but to drink well with nature's wellness drink: milk.
At the events, Hispanic mothers are given the opportunity to enter the Milk Looks Good on You sweepstakes and win an original dress by Carolina Herrera, a free paid vacation for two to New York City for 3 nights and $500 for expenses. The tour is sponsored by the Milk Processor Education Program (MilkPEP), Washington, D.C., funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache "got milk?" Campaign.
SUBWAY Offers Fresh Brewed FUZE Iced Tea
The SUBWAY(R) restaurant chain, which has made "Eat Fresh" a way of life for millions of customers around the world by offering submarine sandwiches made fresh to order, now brings the freshly brewed refreshment of FUZE(R) iced tea to its nearly 22,500 restaurants throughout the United States.
FUZE(R) is compatible with the SUBWAY brand's fresh platform, which provides healthier on-the-go meals that complement busy, active lifestyles. Each FUZE(R) tea contains natural tea antioxidants and provides 10 percent of recommended daily vitamins B3, B5, B6, B12 and C per eight ounce serving. "FUZE fresh-brewed tea demonstrated excellent results in our extensive consumer and market testing," said Bill Schettini, Chief Marketing Officer for the SUBWAY(R) chain.
VH1 And Zoom Connect TV To Out-Of-Home HD Screens In Breakthrough Marketing Program
Zoom Media and Marketing, a leading provider of targeted and digital out-of-home media programs for brand advertisers, announced that the VH1 program, The Great Debate, will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom's massive "44 1/2" HD screen in Times Square; and Zoom Media & Marketing's exclusive network of digital out-of-home media locations.
The Great Debate features irreverent discussions about the classic pop culture arguments of our time, with topics including Star Wars vs. Star Trek, Rocky vs. Rambo, Boxers vs. Briefs, Ginger vs. Mary Ann and much more. The program gives viewers the ability to directly participate in the debates through real-time text messaging at over 300 Zoom Media & Marketing nightlife locations in the US, along with the Viacom Times Square screen, and via Twitter and Facebook. The interactive platform connecting The Great Debate, social networks and the out-of-home screens, is provided by LocaModa, a company at the forefront of extending interactive media beyond the web.
Wendy Weatherford, VH1's VP Consumer and Music Marketing, said, "As our audience multi-tasks and time shifts, we are finding ways to reach and engage them wherever they are. Zoom Media's locations deliver upscale, social young adults who are seeking interactive entertainment and LocaModa's platform enables us to have a multi-channel dialogue that was never possible before."
Fast Horse Adds New Staffers To Bolster Social Media And Sports Marketing Capabilities
Fast Horse, a Minneapolis-based integrated marketing agency, recently strengthened its social media marketing, event marketing and sports marketing capabilities by hiring Jodi Petrich, Mike Keliher and George Fiddler. Fast Horse is a non-traditional, integrated marketing agency that helps clients engage consumers with their brands.
Pacifico Contest Seeks Photos Of Most Epic Adventures For Chance To Win Ultimate Surf Trip With Pro Surfer Joel Tudor
Pacifico beer is asking fans of the authentic pilsner to upload photos of their adventures for the chance to live the Pacifico lifestyle and win an "Epic Adventure" of their own. The contest enables consumers to submit photos for the opportunity to win a surf trip for four with professional surfer Joel Tudor, along with other great prizes.
Pacifico has always been a beer for the adventurous, fond of off-the-beaten-path destinations, especially given that the beer was originally discovered by west coast surfers on trips to Baja California, Mexico. One grand prize winner will win a trip for four to the Moana Resort on Waikiki Beach in Oahu for five days and four nights and surf lessons from professional surfer Joel Tudor, considered one of the best longboard surfers in the world. Five first prize winners will receive their choice of a shortboard, longboard or stand-up paddle board from Surftech. 50 second prize winners will receive a one-year subscription to Surfer Magazine "Pacifico drinkers tend to live life to the fullest and find adventure wherever they are," said John Swiatowiec, director of off-premise national accounts retail marketing for Crown Imports, the U.S. importer of Pacifico. "Whether it's a photo of someone scaling a mountain top or celebrating a big night on the town, we're interested in seeing adventures from all fans of Pacifico."
Health Club Media Network Acquires Alloy Fitness Network
Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, has acquired the Alloy Fitness Network from Alloy Media + Marketing. The Alloy Fitness Network includes contractual agreements for media panel placements in over 700 health clubs in 120+ DMAs across the United States.
"We're thrilled to add the Alloy Fitness Network's vibrant and valuable array of clubs to our continually growing health club base," said Ken Williams, HCMN's CEO. "Adding the Alloy Fitness Network to HCMN's already expansive roster of health clubs will only help us serve our clients more effectively. It will also provide HCMN with increased options as we continue to roll out our burgeoning digital media network in health clubs across the country." (Web Site) www.hcmn.com
ávitae Energy Water Features Over-The-Top Giant Wallscape
Dublin, OH-based Vitality Distributing, creator of ávitae energy water, has debuted a wallscape at Easton Town Center, one of Ohio’s most frequented tourist attractions, that showcases a 31-foot-wide ávitae bottle splashing energy water down the side of a building and into a pipe. Additional ávitae pipes are connected to all Easton water features.
The creator of the ávitae wallscape, Orange Barrel Media President Pete Scantland, said, “With a combination of creative design, and dimensionality, the wallscapes create a landmark conversation piece about our clients’ brand.” For more information, contact Orange Barrel Media, Grove City, OH; (Tel.) 614.294.4898; (Web site) www.orangebarrelmedia.com
Outwater Plastics
