Creative World

Week of October 11, 2010

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Evan Williams Bourbon Builds On Sales Growth With New Multi-Million Dollar Marketing Campaign

Evan Williams Kentucky Straight Bourbon Whiskey, the second best selling and fastest growing Bourbon in America, has launched a new multi-million dollar marketing campaign around the creative theme "Secrets Worth Sharing."

Evan Williams is basing its new creative approach on its "inner circle" strategy. According to national qualitative research conducted by Heaven Hill Distilleries, Inc., producers of Evan Williams, loyal consumers feel like they are "in the know" about the best Bourbon brand, that Evan Williams is the best kept secret in the category. To bring this process of discovery to a new audience, the creative for the new Evan Williams campaign calls out some of the best kept secrets-such as the "Best Damn Blues Joint in the US" (Rosa's Lounge in Chicago), the "Best Lake for Prized Largemouth" (Lake Bienville in Florida) or the "Best Fried Chicken in the World" (Stroud's Restaurant in Kansas City)-and pays off the assertion with "Some Secrets are Worth Sharing", and the new Evan Williams tag line "Smooth Bourbon. Priced Right. Spread the Word."

The new campaign will utilize point of sale displays reflecting the "Secrets Worth Sharing" creative approach.

Quiznos Revitalizes Decor In Its Restaurants

With a desire to provide consumers with an unparalleled lunchtime experience, Quiznos is showcasing a revitalized décor in its restaurants (approximately 1,100 restaurants remodeled to date and over 1,000 restaurants to be remodeled over the next 12 months). The redesigned Quiznos features brightly-hued modern design elements in green, purple, red and orange that reflect Quiznos' colorful image and energy, while also creating a fun and engaging atmosphere for you to enjoy your meal.

Candie's Displays Britney Spears Designs Exclusive Limited Edition Collection At Kohl's

Iconix Brand Group has collaborated with singing icon, Britney Spears, who has designed her first ever collection of apparel and accessories for its Candie's® brand. The limited edition collection, "Britney for Candie's," will be exclusively available at Kohl's Department Stores starting in July to kick off the back-to-school season.

The "Britney for Candie's" limited edition collection of apparel, handbags and jewelry will be supported with a national marketing campaign including a television commercial, print ad, outdoor, online as well as being integrated into Kohl's back-to-school marketing initiatives. The marketing campaign shows Spears wearing her limited edition collection along with her personal handwritten notes such as, "You'll love these jeans!" and "Love this skirt for dancing…fun & flirty." The campaign features the tagline, "Designed by me for you!"

Dari Marder, chief marketing officer, Iconix Brand Group, stated, "This was a great opportunity to offer Britney fans a 'piece of her', through this limited edition collection that has been designed by Britney for them. It was a natural extension of Britney's long-standing partnership with Candie's and we were excited to offer her this new creative outlet, as she has always been extremely involved in the fashion process on set."

Coca-Cola & Simon Property Group Announce Alliance

Simon Property Group, and The Coca-Cola Co, have announced a multi-year marketing alliance. “This agreement with Coca-Cola underscores the importance of the mall venue for major brands like Coca-Cola to engage important demographic groups,” said Mikael Thygesen, Simon’s CMO.

Thygesen SAID that as an indication of the value of the relationship, Simon, was the first mall operator to feature the Coca-Cola Interactive Video Vender, the latest in touch-screen vending technology.

Beatriz Perez, CMO, Coca-Cola NA, said, “The mall channel represents fertile ground for Coca-Cola to connect with key consumer target groups such as teens. Whether commercializing our interactive vending machines, or collaborating on special events, our marketing partnership with Simon is a great way to build and show our brands.”

Wet Seal Celebrates Opening Of 'Blink' Denim Pop-Up Store

The Wet Seal, a leading specialty retailer to young women, has opened Blink, a denim focused pop-up store located at The Galleria at Tyler in Riverside, California. Blink will carry the latest trends in denim - all of which will be gone in the Blink of an eye as the concept will only be open through the 2010 holiday season. A 1,600 square-foot store, Blink will feature the latest trends in denim, with a small assortment of fashion tops and accessories. Denim will be available in a multitude of styles from various fashion brands, and will be complemented by Wet Seal's core denim program, Blue Asphalt. Each of the store associates has been through extensive training on the features and fits of each of the denim styles and brands. Working under the 'Denim Expert' title, each associate will be able to offer a high level of service and product knowledge.

Luxury Pet Resort To Open At Walt Disney World Resort

Pet lovers visiting Walt Disney World Resort can now plan to board the family pet in fun, luxurious new accommodations with the opening of the new Best Friends Pet Care Resort. The one-of-a-kind resort comprises more than 50,000 square feet of indoor and outdoor space, including 17,000 square feet of air-conditioned indoor space, 10,000 square feet of covered outdoor runs and play areas, and an expansive private dog park exclusively for the use of pet resort clients and their dogs.

The facility will accommodate up to 270 dogs and 30 cats for both daytime and overnight boarding. A wide selection of suite choices for dogs includes air-conditioned indoor rooms, 48-square-foot indoor-outdoor suites, and four expansive VIP (very important pet) suites with television, raised bedding and private outdoor yards. Feline guests will spend their visit in the separate "Kitty City" pavilion -- away from the dogs -- in two and four-room condos. All suites and condos are designed to provide comfort and privacy and will be cleaned daily with hospital-grade disinfectants.

"Best Friends has long been the industry leader for boarding, and this will be our crown jewel. We've taken the 'best of breed' in every category to create the perfect environment for pets," said Dennis Dolan, President and CEO of Best Friends Pet Care. "Our goal is to ensure that pets staying with us have a fun, action-packed vacation - just like their families vacationing at Walt Disney World."

The resort's exclusive dog park features a fenced walking trail bordering the natural wetlands around the park. Inside the trail, guests can choose from a variety of different play areas, including a 3,300 square-foot area covered in artificial turf, a 4,500 square-foot area with shade trees, and a 1,300 square-foot "canines only" water park. There are several large areas for owners to sit, relax and watch their dogs play. The entire park is secured from outsiders and is illuminated for use after dark. Other features of the resort include: a grooming salon, which will provide go-home-fresh baths and haircuts for pets; two 1,100 square-foot "camp rooms" for play group and doggy day camp, each opening onto an outdoor play-yard; and a special facility for the boarding of "pocket pets," such as hamsters, guinea pigs, rabbits and ferrets. Pet parents can choose from a wide range of a la carte activities for pet guests from one-on-one playtimes and social playgroup with other doggy guests, to cuddle time and bedtime stories with staff. Additional amenities and upgrades include Ice Cream Treats, Bottled Water and Premium/Orthopedic Bedding. Feline guests can also enjoy private playtimes, activity toys in their suites, and treats such as Cookies and Milk or Tuna on a Ritz.

Sweet New Partnership Brings Exclusive Ben & Jerry's Ice Cream To Target®

Target is debuting two new, exclusive Ben & Jerry's ice cream flavors, Berry Voluntary® and Brownie Chew Gooder®, in all stores nationwide, which will be available throughout 2010 in mini cups and pints.

"By partnering with the iconic and beloved Ben & Jerry's, Target is offering our guests even more exclusive, high-quality food options," said Greg Duppler, senior vice president, merchandising, Target. "Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism."

The partnership symbolizes each company's shared commitment to volunteerism. Berry Voluntary and Brownie Chew Gooder were specifically created to encourage guests to volunteer in their local communities through a special promotion called "Scoop it Forward." Guests simply visit www.VolunteerMatch.org/scoopitforward to find volunteer opportunities in their neighborhoods. After registering for a specific volunteer activity, and forwarding the opportunity to five friends, that person and each of his or her friends will receive a coupon for a free pint of Ben & Jerry's ice cream, redeemable at Target stores, while supplies last. After that time, guests will still be able to participate in the "Scoop It Forward" promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.

"Giving back to the community has been a part of Ben & Jerry's way of doing business since we started. Working with Target to encourage people to volunteer in their own communities is the kind of partnership that we hope generates a lot of community benefits," said Jerry Greenfield, co-founder, Ben & Jerry's.

First Federal Achieves First-Ever LEED Certification For An In-Store Bank Branch

First Federal's newest location has become the first in-store bank office in the nation to earn LEED® certification from the U.S. Green Building Council (USGBC). Located within the Lowes Food Store in Wilmington, N.C., the 330 square-foot facility is the first in-store facility to earn LEED certification.

Dedicated to building a LEED-certified project, First Federal turned to IBT Enterprises, their provider of choice for in-store branching, to deliver a facility that met the USGBC's strict guidelines. IBT completed the project from start to finish, conducting design-build and construction services for the project. First Federal earned points for a variety of conservation efforts, including reductions in power use, the use of construction materials with high recycled content, and installing energy-efficient equipment.

"First Federal is proud of our basic level LEED certification," said Mark Tyler, the bank's market executive in Wilmington. "It's everyone's responsibility to conserve our natural resources and First Federal is definitely doing its part. We specifically designed the South College Road location with conservation and efficiency in mind and now we're leading the way nationwide."

American Greetings Introduces New Cards With A Song Download From iTunes

Shoppers are always looking for the latest way to make their greeting cards even more special, and now American Greetings Corporation has a fun way to do just that with the introduction of its latest innovation in the card aisle: greeting cards with a song download from iTunes. Through the innovative offering, American Greetings is bringing the country's #1 music retailer to the card aisle, and helping consumers put the gift of music into the greetings they send. The complete line includes 36 cards, each with a code redeemable for a song download from iTunes. Consumers can find the new cards with a song download from iTunes, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores.

Coca-Cola Launches Kvass From Russia To The U.S.

Kvass has been a Russian staple of refreshment for centuries. Coca-Cola North America recently launched Krushka & Bochka Kvass in the New York City area. “With our unmatched global reach, we are in a unique position to bring world beverages to leading customer partners and delight U.S. consumers,” said Deryck Van Rensberg, President, Venturing and Emerging Brands, Coca-Cola NA.

Diamond® GreenLight™ Matches Developed From Responsibly Managed Forests

New Diamond® GreenLight™ Matches, manufactured in Minnesota with wood sourced from local forests, are the only matches certified by the Forest Stewardship Council (FSC), a forest management organization that assesses responsibly managed forests. The FSC certification ensures the Diamond® manufacturing facility adheres to best-practice standards for their GreenLight™ Matches, including the use of natural forests that do not incorporate hazardous pesticides and do not cultivate genetically modified trees. In addition to the natural features, Diamond® GreenLight™ Matches are strong, quick to light, have a long burn-time for ease of use and the matches and packaging are recyclable.

Maker's Mark Introduces Maker's 46; Only New Product In Brand History

Glazer's Distributors announced that Maker's Mark Bourbon has selected Texas as the first state to receive Maker's 46 - the only new product to ever come from the Maker's Mark Distillery.

"We are honored to be chosen by Maker's Mark as the first state to receive Maker's 46," states Bennett Glazer, Chairman and CEO of Glazer's Distribution. "Bourbon consumption has grown dramatically over the past few years in Texas and we are confident that our local consumers will enjoy such an innovative spirit."

For decades, current Maker's Mark President Bill Samuels, Jr. has carried on his father's tradition of creating only one, handcrafted Kentucky straight bourbon whisky. Recently, Bill Jr.'s own innovative spirit and a desire to please Maker's Mark fans longing for a new bourbon lead him to create Maker's 46. Maker's 46 is created by removing fully matured Maker's Mark Bourbon from its barrel, affixing ten seared oak staves to the inside of the original barrel, then putting the Maker's Mark back in and aging it several more months. 46 is the project number assigned by the barrel maker to the process used to sear the oak staves. Maker's Mark is the first bourbon distillery to use this process.

Newell Rubbermaid's Expo Brand Launches Its First Washable Dry-Erase Markers

Newell Rubbermaid's Expo® brand of dry erase markers, whiteboards and accessories, has launched Expo Washable markers, the first line of washable dry erase markers from the brand. Expo Washable markers are formulated to easily wash off of skin, most washable fabrics, carpets, and vinyl and cloth automobile upholstery, making them ideal for use at home, in the classroom and in the car.

"Through our consumer insights work, we discovered an unmet consumer need for a washable dry erase marker," said Sally Grimes, Vice President of Marketing for Newell Rubbermaid's Markers, Highlighters, Art & Office Organization global business unit. "We found parents and teachers were often frustrated when trying to remove dry erase marker stains and with the expense of having to replace marker-stained clothes. Expo Washable puts an end to this costly and time-consuming problem so parents and teachers can rest assured that no permanent damage should be done to clothing, furniture and most other washable fabrics when children use dry erase markers."

Pampers & Cynthia Rowley Partner To Produce Designer Diaper

Pampers®, the world's leading diaper brand, has collaborated with renowned fashion designer Cynthia Rowley to create a Pampers diaper that, for the first time, excels not only in form and function but also external design. Pampers by Cynthia Rowley will be available in 11 colorful styles - for boys and girls - beginning in mid July 2010 at Target stores. Pampers by Cynthia Rowley incorporates a beautiful look and feel - giving discerning parents high performance, value and choice of style. The diaper collection, which will be available in pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers, delivers the perfect blend of utility and aesthetics.

"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."

Salada Tea Releases New Green Tea Flavors: Pomegranate Berry, Strawberry, And Mint

Salada Tea has introduced thee new flavors of green tea: Pomegranate Berry, Strawberry and Soothing Mint. The new green tea flavors add to Salada's existing line of flavored teas that can be served both as hot tea and iced tea. With the introduction of Salada's new flavors, consumers now have even more options for making freshly brewed tea instead of buying bottled teas. "With the continued popularity of green tea, the flavors that we are introducing offer a refreshing alternative to this all-natural, great-tasting beverage," said Michele Peters, brand manager of Salada Tea. "These new flavors will make it even easier for people to enjoy the great taste and wellness benefits of green tea."

Starkey Introduces Invisible-In-The-Canal Hearing Aid

Starkey Laboratories, one of the world's leading hearing technology companies, has introduced the S Series™ iQ OtoLens™, the world's first invisible-in-the-canal (IIC) hearing aid. OtoLens, a custom-molded hearing aid built using Starkey's Comfort Fit process, lives in the second bend of the ear, meaning that it is truly 100 percent invisible. OtoLens features the advanced technology of Starkey's leading product family, S Series iQ, which includes Voice iQ, a new noise reduction and speech preservation system that is designed to be so fast and smart it reduces noise between syllables of speech, along with the world's best feedback canceller. OtoLens is designed to be removed daily to promote better ear health and allows wearers to change the batteries on their own without needing additional tools or visits to their hearing care professionals.

New Ursus® Flavored Vodka Line Launches Nationally

Diageo has launched Ursus® Vodka, a line of premium, brightly-colored flavored vodkas. To signal the ideal serving temperature for Ursus, the label on the bottle changes from white to blue when chilled in a freezer. Ursus, Latin for "bear," is a bold, triple distilled vodka with a unique line-up of Original vodka, Blue Raspberry, Green Apple and Punch, a flavor first in the vodka category. In addition, the cold-activated label is the first of its kind in the spirits industry. "We know our party-faring consumers are constantly searching for new ways to stand out at their gatherings, but without breaking the bank," said Adam Rosen, Ursus Brand Director. "Ursus Vodka's attention-grabbing liquid, quirky polar bear logo and color-changing label makes for a vodka with tons of personality and just the right dose of light-hearted fun at an affordable price."

The launch will be supported by an integrated marketing effort that includes promotions, event sponsorship and merchandising, in addition to digital media buys. The Ursus Bear mascot and Ursus Vodka sampling team will hold on- and off-premise sampling events where legal. Ursus Vodka will be available in grocery, liquor, club and drug stores nationwide.

Tea Forte Launches Healthy MINTEAS™

Tea Forte has introduced MINTEAS™, botanical based tea mints for a healthy lifestyle. Crafted with the highest quality organic Fair Trade Certified™, teas, herbs and superfruit extracts, sugar-free MINTEAS, enter the fast growing, multi-billion dollar functional wellness industry, providing a new format for daily well-being.

"With the increasing awareness towards a healthier lifestyle, MINTEAS offer an easier way to incorporate the many antioxidant attributes of green tea and other functional and beneficial ingredients into the daily lives of today's on the go consumers," said company founder Peter Hewitt. "Delicious and refreshing, MINTEAS are available in small sturdy tins that fit into purse or pocket and are a convenient way to embrace a life of health and well-being."

The offerings include: RESIST- Lime Mojito tea mints for staying well; REBOOT -Cocoa Mate' tea mints for energy; REGROUP-Ginger Pear tea mints for focus; RESULTS -Matcha Chai tea mints for fitness and RETREAT - Lemongrass Yuzu tea mints for relaxation.

Breyers YoCrunch Introduces Yogurt Fruit Parfait™

Breyers® Yogurt Company has launched new YoCrunch® Fruit Parfait. In response to the popularity of yogurt fruit parfaits in food service outlets, the YoCrunch® brand is the first and only to provide consumers with a layered fruit, yogurt and granola parfait in their local grocery store. YoCrunch® Fruit Parfait™ is a delicious and healthy parfait treat that is loaded with a thick visible layer of fruit, vanilla lowfat yogurt, and a separate topping of premium crunchy granola with just 120 calories per serving.

Elizabeth Arden And Bazooka Candy Launch Mariah Carey's Newest Fragrance Collection, Lollipop Bling

Elizabeth Arden and Bazooka Candy Brands, a division of Topps Company, have formed a strategic partnership for the launch of Mariah Carey's new candy-inspired fragrance collection, Lollipop Bling. This partnership represents the latest innovation from Elizabeth Arden, bringing together three powerful entities--fragrance, candy and music--under the name of superstar, Mariah Carey. Lollipop Bling was inspired by the fun and playful nature of Mariah's marriage proposal - an engagement ring hidden inside an iconic Ring Pop® lollipop package. Mariah Carey's Lollipop Bling, a trio of candy-inspired fragrances, is a breakthrough concept unique to both the fragrance and candy categories. The collaboration between Elizabeth Arden and Topps sets apart this fragrance launch in a competitive marketplace.

Friedrich's New Premium Window Air Conditioners Offer Sleek Design In Optional Colors And 7-day Programmability

Friedrich Air Conditioning has launched the Kühl and Kühl+ line of premium room air conditioners. Air conditioners are not known for their aesthetic qualities, but the Kühl series sports a sleek design, most models are ENERGY STAR®-qualified and they are backed by Friedrich's long-standing reputation for reliability. The real game-changer for these window or through-the-wall air conditioners is the availability of interchangeable front panels in six designer colors including Satin Silver (standard), Deep Red, Cobalt Blue, Designer White, Black Onyx, Classic Beige and Pink Diamond. The panels are $49.99 each. Currently Kühl is the only U.S.-distributed room air conditioner to offer this option. Other features of the new Kühl and Kühl+(cooling plus heating) include: Kühl Control: An advanced 7-day programmable thermostat lets the user program up to four settings daily. Kühl Efficiency: Friedrich's most advanced new product is also its most environmentally friendly. Kühl Quiet: Kühl has been manufactured for ultra-quiet operation.

General Mills Introduces Total® Plus Omega-3s Honey Almond Flax Cereal

General Mills is introducing Total Plus Omega-3s cereal, which offers all the nutrition of Total, plus the benefit of Omega-3 ALA. Total Plus Omega-3s has 100 percent Daily Value of 12 essential vitamins and minerals, and also delivers 10 percent of the Daily Value of Omega-3 ALA (160 milligrams) per serving, in a delicious combination of crunchy whole grain flakes, flax clusters and honey-sweetened almonds. The Omega-3 ALA in the cereal is sourced naturally from ground flax.

"With the new Total Plus Omega-3s cereal, health-conscious Americans who have long trusted Total to deliver superior nutrition can also reap the benefits of Omega-3 ALA from flax," said Dan Stangler, marketing manager for Total cereal.

New Acer Aspire 'Predator' AG7750 Gaming Desktop PC Launched

Acer, the world's second largest vendor in the PC market, has introduced its newest Acer Aspire "Predator" gaming desktop PC. The power-packed AG7750-U2222 gaming rig harnesses the pinnacle of processor, graphics and memory technologies for conquering the fiercest opponents. Taking bold style and performance to a killer level, the Aspire Predator is designed for avid gamers with a "take no prisoners" attitude. It's a monster machine outfitted with plenty of ammo, including Intel® Core™ i7 quad-core processors, NVIDIA® GeForce® GTX470 graphics with 3-way SLI support and a whopping 12GB DDR3 memory for blowing away the competition.

Apple Rush Co. Introduces New Blueberry Flavor To Its Organic Juice Product Line

Apple Rush Co. is launching a new marketing campaign that will tout its newest flavor - Blueberry, which will be launched this fall in bottles in all of the Company's market areas. This organic product will contain real blueberry juice as Blueberries are bursting with nutrients and flavor, yet very low in calories.

Callpod Debuts Onyx® and Vetro® Two New Bluetooth 2.0 Headsets 50+ Meters Range

Callpod has introduced Onyx and Vetro, two next generation Bluetooth headsets, both offering a 164 ft (50m) range, which allows users to extend the boundaries of traditional headsets. They allow users to roam around the office or home without being tethered to their cell phone. The Onyx and Vetro can also simultaneously connect to a PC or Mac for Skype® calls, allowing users to switch between a computer and mobile phone with a press of a button. In addition, the headsets have advanced dual-mic noise suppression™, which allows callers on the other end of the call to enjoy a strong clear voice even if the user is in the car, airport, restaurant or at the office. The light-weight Onyx and Vetro can be easily stashed in the users pocket, coat, purse or bag.

ConAgra Foods Offers Three New Snack Pack® Pudding Flavors

ConAgra Foods has introduced new consumer-favorite flavors for the shelf-stable pudding category with the launch of Snack Pack pudding Blueberry Muffin, Cinnamon Roll and Sugar Free Caramel. Snack Pack pudding, a portion-controlled snack made with real nonfat milk, is launching new flavors with consumer appeal to fulfill demand for wholesome and convenient snack foods any time of day.

"Research showed the majority of our consumers enjoyed Snack Pack pudding as part of their lunch or as an afternoon snack," said Jamel Richardson, brand manager, ConAgra Foods. "With the new Snack Pack flavors, such as Blueberry Muffin and Cinnamon Roll, we're able to deliver a convenient, wholesome sweet treat appropriate for any time of day, including between breakfast and lunch and late night."

New Insignia Infocast Evolves Internet Media Display Category

An evolution of the Internet Media Display category, the Insignia Infocast provides a personalized stream of your favorite Web-based content. With a built in Wi-Fi connection, the Insignia Infocast quickly accesses Web content like Pandora Internet Radio, Facebook, Photobucket and The Weather Channel and more than 1,500 applications from chumby industries, all available without a subscription fee. Featuring a vivid 8-inch touch screen LCD with 800 x 600 resolution for viewing Web content, photos and videos, the Insignia Infocast is powered by the Marvell® ARMADATM 168 application processor, one of the highest performance chumby platforms on the market.

"With its fast processor, vibrant display and enhanced audio, the Insignia Infocast realizes the founding premise of the Internet Media Display Category - technology that moves with the broadcast speed of online information, from breaking news to stock quotes and social networking posts," said Fernando Silva, vice president of exclusive brands for Best Buy. "This device is constantly engaged and streams your favorite Web-based content in your kitchen, office, living room or even next to your bed."

Iomega Debuts Skin Branded Portable Hard Drives

Iomega, a global leader in data protection, has launched a new line of Iomega® Skin™ branded Hard Drives, three different 500GB portable hard drives that pop with unique designs and colors that scream, "Who says portable storage has to be boring?" In conjunction with the popular Skin Industries, one of the leading alternative "Sports Fashion" brands in America today, Iomega's new Skin Hard Drives feature three compact personal storage models with custom Skin-branded graphics that stand out in a burst of hip culture compared to anything else in the hard drive market today.

Barnes & Noble Collaborates With Lilly Pulitzer® On Totes And Covers For NOOK 3G And NOOK Wi-Fi®

Barnes & Noble is collaborating with Palm Beach design house Lilly Pulitzer for accessories for its NOOK eBook Reader in iconic Lilly Pulitzer designs and prints. The first time partnership will include totes and cases for the NOOK 3G and the brand new NOOK Wi-Fi eBook Readers. Customers now have even greater choices on how to personalize their NOOKs with style, capturing the fun, chic and relaxed essence of the summer season with easy access to their favorite summer reads any time, any place, anywhere.

Liquid Image Announces Xtreme Sport Cams Brand

The Liquid Image Xtreme Sport Cams brand line is the first line of masks and goggles on the market with a built in digital video camera to capture the fun and action while on the go. The new line of sporting equipment with integrated electronics take hands free POV videos to a new level. These Xtreme Sport Cams eliminate the need to mount external cameras onto helmets for capturing videos while skiing, boarding, biking, motocross riding, etc. The view captured from the XSC goggles will be closer to the users' actual view as opposed to the view captured from a POV camera mounted on the side of a helmet. By combining a camera into a sports goggle, the result is an aerodynamic and ergonomic product that is easy to use.

Mission Foods Introduces Whole Wheat Flour Tortillas

Mission Foods®, one of the nation's largest tortilla manufacturers, has added a 100 percent whole wheat flour tortilla to its extensive product line. Mission Whole Wheat Tortillas are 100 percent whole wheat, cholesterol free and contain 30 grams of whole grain per serving- more than half the recommended daily value. With a high percentage of whole grains, the line extension has earned the seal of approval from the Whole Grain Council, providing shoppers with an effective "search tool" to spot whole grain products endorsed by nutrition and medical experts. It is also a good source of dietary fiber and has zero grams trans fat per serving. The new Mission Whole Wheat Flour Tortilla is rolling out nationally this year and may be found along with Mission's extensive line of "better-for-you" products including 96 percent Fat-Free Heart-Healthy, Carb Balance, Multi-Grain, and Life Balance Tortillas.

Pioneer's Elite A/V Receivers Consolidate, Improve Content And Streamline Installation Process

Pioneer Electronics (USA) introduced its new line of six Elite A/V receivers that do the thinking for the home theater, by offering connectivity features to streamline entertainment and deliver top notch sound in the home. For the first time, Pioneer is adding two models, VSX-30 and VSX-31, to the line at more affordable $550 and $650 price points. Key new features include enhanced iPhone and iPod touch control and functionality, Bluetooth connectivity1 for streaming audio, Internet connectivity for streaming Internet radio, HDMI 1.4a, making the receivers Blu-ray 3D and TV broadcast ready as well as comprehensive custom installation features. For experiencing 3D in the home, the 2010 Elite A/V receivers feature HDMI 1.4a, the latest version required to display mandatory formats of this exciting new entertainment medium. The receivers are poised to complete a Full HD 3D picture and sound experience when paired with a 3D television and Blu-ray 3D player to ensure high quality and "future-proof" HD connectivity.

Reduce™ Smash Can™ Trash Compactor Compacts 2x Household Garbage

The Reduce™ Smash Can,™ a trash can that compacts two times the household garbage, has been introduced as a sanitary solution to the common household problem of pushing down the garbage to make more room.

Unveiled under the Reduce brand of eco-friendly household products, the Smash Can is a heavy duty 10.5 gallon stainless steel trash can with an easy-to-use compacting disk built into the lid. Consumers push down on the lid handle to compact their garbage, without exposure to harmful bacteria.

"The Smash Can is a sanitary solution to the common household problem of pushing down the garbage to make more room," said Ken Kreafle, CEO of Base Brands. "It typically cuts the average consumers garbage output in half - instead of four garbage bags per week, you'll probably generate about two with the Smash Can. Consumers will use fewer bags, make less trash runs, which saves time, money and resources."

New VISINE Maximum Redness Relief Formula Introduced

Now irritated, red eyes can get the fast, effective relief they need with the launch of NEW VISINE® Maximum Redness Relief Formula. VISINE® Maximum Redness Relief Formula features a fast acting redness reliever that GETS THE RED OUT™ in seconds, coupled with the exclusive HYDROBLEND™ Formula to soothe irritation and provide up to ten hours of comfort. Now available in a range of VISINE® products, HYDROBLEND™ Formula acts like natural tears to provide long-lasting moisturization and protect against further irritation. VISINE® Maximum Redness Relief Formula is available nationwide now at food, drug and mass merchandisers.

American Summits Debuts Natural And Sparkling Water From Wyoming's Beartooth Mountain Range

American Summits® has debuted natural and sparkling water from Wyoming's Beartooth Mountain Range. American Summits has chosen as its first source high altitude snowy peaks in Northwest Wyoming, with a point of origination between 10,500 and 12,000 feet. Water that streams off the peaks is filtered organically through the mountain's granite, yielding elements of potassium, calcium and magnesium.

"We claimed the remotest mountain springs for our water - above the timberline at high altitudes, naturally sheltered from people, cities and industrial influences," said Philippe Lajaunie, CEO, American Summits. "Because the source is pristine, American Summits made a commitment to preserve that purity. Our sustainable bottling process ensures that no impact is felt on the mountainside. We bottle without leaving a trace."

New Nature Valley Granola Thins In Stores Now

New Nature Valley® Granola Thins are delicate granola squares, available in Dark Chocolate and Peanut Butter flavors, with a crispy, melt-in-your-mouth texture. With crispy granola on one side, and creamy peanut butter or dark chocolate flavor on the other, Granola Thins are ideal for satisfying mid-afternoon cravings and at 80 or 90 calories per square, consumers can feel good about eating them. "People are looking for smart snack options that still satisfy those sweet cravings they might otherwise find in something heavier and less wholesome," said David Wilson, associate marketing manager for Nature Valley. "New Nature Valley Granola Thins are the perfect 100 percent natural afternoon pick-me-up. Granola Thins are a uniquely sweet, yet wholesome snack with a texture like nothing else in the granola aisle."

Snikiddy Adds All-Natural Baked Fries To Healthy Snack Line

Snikiddy®, manufacturer of Snikiddy Snacks®, simple and wholesome snacks for families, has introduced its newest snack creation, All-Natural Baked Fries. Well-known for its All-Natural Cheese Puffs line, Snikiddt is the first in the industry to release a baked snack version of French fries that fills the snacking needs of family members from toddler to teens and beyond. The Snikiddy® All-Natural Baked Fries are a healthful, tasty alternative to typical fried snacks such as potato chips, veggie sticks, and veggie chips. Additionally, they are gluten- and wheat- free with 50-percent less fat than regular potato chips and contain no cholesterol.

Splendid Spreads Introduces Salmon Salsa Brava

Splendid Spreads has added Salmon Salsa Brava to its line of shelf-stable salmon spreads. A variation on the southwest salsa favorite of black beans and corn, Salmon Salsa Brava is made with premium quality Atlantic salmon and all natural ingredients, including tomatoes, black beans, corn, onions, green peppers and jalapenos, with a twist of natural lime juice and a zesty kick that gives it an authentic Mexican flavor.

"We're constantly being reminded to eat more fish, especially fish that are high in heart-healthy Omega-3s, like salmon," said Splendid Spreads founder Judy Tucker. "Splendid Spreads' goal is to provide consumers with delicious, ready-to-eat salmon products, so it's easy for them to add more salmon into their diets. Salsa served with chips is an easy party appetizer, and now it can be a healthy appetizer, too." Salmon Salsa Brava is the fourth flavor in Splendid Spreads' line of all-natural salmon spreads, which also includes Salmon Tapas Blend, Salmon Mezza Medley, and Salmon Antipasto.

Nature Made® Offers Nature Made Greatmind To Help Improve Mental Clarity And Performance

A recent survey among American adults, which was conducted by Opinion Research Corporation on behalf of Nature Made®, found that 69 percent of survey respondents worry about maintaining a healthy, active and sharp mind. Nature Made® is introducing GreatMind, a new daily supplement uniquely formulated to help improve and maintain short-term memory, enhance mental clarity and performance, naturally. Nature Made GreatMind features a patent-pending combination of key ingredients, including vitamin B12, folate, amino acids and key antioxidants that the mind needs to stay healthy.

Microsoft Names Jon Roskill V.P. Of Business & Marketing

Microsoft Corp. announced that Jon Roskill, corporate vice president of the Business & Marketing Organization in the U.S., will take on a new role within the company. Roskill will assume the role of corporate vice president of the Microsoft Worldwide Partner Group, where he will focus on helping the partner community capitalize on new areas of growth, such as unified communications, virtualization and cloud computing. In his previous role leading the U.S. Business & Marketing Organization, Roskill led cross-company marketing campaigns for Microsoft's commercial products such as Windows and Microsoft Office, and played a major role in bringing the company's cloud computing efforts to market over the past year.

Dunkin' Donuts Appoints Dan Saia Vice President Of Consumer Engagement

Dunkin' Donuts has appointed Dan Saia as Vice President of Consumer Engagement. With more than 20 years of experience in strategic marketing for some of the world's most prominent food service brands, Saia will be responsible for the creation, development and execution of Dunkin' Donuts' advertising, media and interactive strategies and plans, working closely with Dunkin' Donuts franchisees to develop innovative advertising campaigns and consumer messaging to support sales growth and enhance brand equity. He will report to John Costello, Chief Global Customer & Marketing Officer. Most recently, Saia served as Vice President, Marketing and Communications at YUM! Brands, where he was responsible for 52 business units globally.

Movado Group Appoints Joe Faranda SVP Of Consumer Insights And Strategic Planning

Movado Group has named Joe Faranda, Senior Vice President of Consumer Insights and Strategic Planning for Movado and ESQ by Movado, a newly created position. Faranda most recently served as Chief Marketing Officer of International Flavors and Fragrances in New York.

Sonic Appoints Danielle Vona New CMO

Sonic Corp., the nation's largest chain of drive-in restaurants, has named Danielle Vona as Chief Marketing Officer. Vona comes to Sonic from her position as a Vice President of Marketing at PepsiCo.

Cineplex Entertainment Acquires DDC

Cineplex Entertainment has agreed to acquire DDC Group International and its subsidiaries, including Digital Display & Communications Inc. ("DDC"), a leading implementer of digital signage networks. DDC is a Waterloo, ON-based digital signage company that designs, installs, maintains and operates digital signage networks on numerous software platforms in retail, financial, hospitality and entertainment markets across North America.

Testrite Visual Products Introduces Perfex Aluminum Sky Frames

Testrite Visual Products has introduced Perfex Aluminum Sky Frames and Floor Towers. Triangular and Four sided structures can be hung from the ceiling or stood upright as towers on the Floor. Perfex Sky Frames and Towers feature contemporary curvilinear design, mitered corners, easy top loading and satin matte anodized finishes. The all metal construction is strong and assembly is fast and easy. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Above All Advertising Offers Pop Up Tents

Above All Advertising offers pop up tents for exhibits and special promotional events. The 100% polyester tops of the pop up tents are made of 600 denier, heavy duty polyester that is water resistant, fire retardant and UV protected. The patented aluminum frame is 30% lighter than most steel frames. The pop up tents are offered in various different sizes and are offered with custom graphics. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com

Menasha Packaging Offers Display-Ready Clip Hutch

Menasha Packaging offers the Display-Ready Clip Hutch, which uses patented clip technology to reduce labor and assembly costs by as much as 65%. The display accommodates high-impact graphics and provides limitless merchandising solutions. “We created a glue-clip machine that accelerates the assembly process and eliminates wasteful errors,” said Dennis Bonn, VP Marketing, Menasha Packaging. For more information, call 1-800-451-0224 or visit. (Web site) www.menashapackaging.com

Marketing Impact Introduces The Max Floor Spinner

Marketing Impact has introduced The Max Floor Spinner. The 3-Way Max Spinner accommodates 3 graphic panels and is designed to hold three times the product of flat, static display panels. The Max Spinner is designed to mount to various bases and extension arms, making this a versatile display system that may be used either as a floor or shelf display. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel) 905-738-0888; (Web site) www.displaypeople.com

T.M. Shea Offers Horizontal InfoSpinner™

T.M. Shea offers the Horizontal InfoSpinner™ for pegboard or shelf applications. The Horizontal InfoSpinner features three 24" x 4.2" graphic panels, providing a large area for promotional graphics without obscuring product visibility at the retail shelf. Custom lengths are available For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com

Fairfield Displays & Lighting Offers XtraLite

Fairfield Displays & Lighting offers XtraLite suspended light boxes for displays and exhibits. XtraLite is supplied as a kit with all necessary hardware, including cables or rods, transformer, and power connectors for creating eye-catching suspended light box displays. The lightboxes are offered in custom sizes. The lightboxes can be one-sided or two-sided. For more information, contact Fairfield Displays & Lighting, 2080 Detwiler Road, Harleysville, PA 19438; (Web site) www.fairfielddisplays.com

Outwater Plastics Offers “Twin Stick LED”

Outwater Plastics Industries, Inc. offers “Twin Stick LED” Linear Lighting, which makes it easy to create dramatic shelf and cabinet lighting effects. The Twin Stick LEDs have extremely high light output, similar to a 75W fluorescent fixture. Up to 8’ of Twin Stick lighting can be connected per run, and up to 6 runs can be connected per power supply. The Twin Stick LEDs are easily mounted with U-shaped mounting clips or adhesive tape. The lights can be recessed or surface mounted. They provide 30,000 hours of bulb life. For more information, contact Outwater Plastics Industries, Inc., P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

JAGTAG Teams With AXE Deodorant For Breakthrough Multichannel 2D Mobile Barcode Program

JAGTAG will drive a new mobile marketing campaign for AXE, the leader in men's grooming excluding shaving hardware, as part of the launch of the newest addition to the AXE fragrance portfolio - AXE Twist. The collaboration between the two companies marks the largest multichannel advertising program in the U.S. market using a mobile 2D barcode.

JAGTAG mobile barcodes appear in AXE Twist marketing efforts promoting exclusive content from the AXE Twisted Humor Tour, presented by Funny or Die and at college campuses. To reach the AXE target demographic, guys 18-24 years of age, JAGTAG mobile barcodes will be featured across multiple media channels including print inserts within nine national men's magazines, in sample packs distributed at college campuses, in hand-outs and signage within movie theatres, and at Six Flags theme parks nationwide. With JAGTAG barcodes featured alongside AXE Twist product samples and promotional materials, consumers can snap a photo of the JAGTAGs and instantly receive exclusive videos featuring comedians from the AXE Twisted Humor Tour.

"For AXE to stay relevant to our guy we need to constantly innovate and find new ways and channels to entertain him where he lives, works and plays," said Mike Dwyer, AXE marketing director. (Web site) www.jagtag.com or (Web site) www.theaxeeffect.com

New NFL Flasgship Store Features Virtual Game

EyeClick has created an interactive football game as part of a virtual display in the new Flagship NFL Retail store at the new Meadowlands stadium in NJ. Four BenQ projectors create the virtual display on the central floor of the store.

One of the unique features of the store is its ability to be transformed on each team's game day. If the Giants are playing, mirrors and clothing walls can be flipped revealing their blue and red memorabilia and then flipped back to see the Jet’s green and white merchandise on their respective game day. EyeClick's interactive football game can also be flipped to highlight one team or the other’s logo. (Web site) www.eyeclick.com

TD Bank Asks Young Savers To Share Their Penny Saving Thoughts For Chance To Win $5,000 Scholarship

TD Bank is celebrating the 10th anniversary of its signature Penny Arcade machine by hitting the road and asking kids about saving. The Penny Arcade is a free, fun, interactive, coin-counting machine that is a great tool for savings and teaching children about financial literacy. To mark the anniversary, TD Bank is launching the Penny Arcade Anniversary Video Contest whereby young savers will have the opportunity to say what "saving" means to them for a chance to win a $5,000 scholarship. Throughout the summer, TD Bank ambassadors will be on the road at ten events from Maine to Florida greeting families and inviting children ages 6-12 to step into a TD Bank "Penny Pod" and explain what saving means to them. The public will have a chance to vote on their favorite video in each of the ten regions. From the ten finalists, one grand prize winner will be selected by a panel of TD Bank judges to receive a $5,000 scholarship.

New Yorkers 'Feel The Love' As Bermuda And Brides.com Launch The 'Love Truck'

Hundreds of New Yorkers and visitors alike got to "Feel the Love" for Bermuda in midtown Manhattan recently as the Bermuda Department of Tourism (BDOT), partnered with Conde Nast's brides.com as part of a mobile "Love Truck" celebration.

Passersby stopped to record and share their stories of falling in love on video inside the eye-catching Love Truck. While there, they sampled Bermuda's unique island culture and signed-up for the chance to win a four-night vacation to the island's Tuckers Point Hotel and Spa. In addition, visitors to the Love Truck were provided with information touting the island's signature pink sand beaches and world-class golfing while posing for pictures in front of one of Bermuda's signature Pink motor scooters.

"There is no better place to fall in love, marry, honeymoon or simply reconnect than Bermuda," said William Griffith, Director of Tourism for BDOT. "We want everyone to know that Bermuda is the ultimate destination in which to Feel the Love and this was a great way to partner with a major company such as Conde Nast and help spread that message." (Web site) www.bermudatourism.com

Power Bar Arch Attracts Attention At Sporting Events

Power Bar is using this 18 ft tall x 31 ft wide giant inflatable PowerBar Arch to convey PowerBar's passion for sports, fitness and health through brand presence at multiple fitness events. In a cost effective, fun and reusable way, the inflatable successfully established a "landmark" that creates excitement for the event and brand.

This giant inflatable arch was created for Power Bar by The Inflatable Marketplace, 1810 Gillespie Way; El Cajon, CA 92020; (Tel) 619-258-4466; (Web site) www.inflatablemarketplace.com

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