NYC Color Cosmetics Display Created For Drug Chains
This stand alone display unit was created to distinguish Del Laboratories’ NYC Color brand from other cosmetic lines.
To differentiate NYC Color, a unique dimensional injection molded brand identifier with colorful logo letters was created for the display. Vacuum formed wrap-around graphic side panels feature multiple brand images. Multiple tray components with self-feed elements enhance the standard peg hooks and amplify stock capacity for maximum ROI. A curved color-label pencil bar caps off the unit with easy self serve and stock keeping functions.
Based on this successful design, impact mini units are also in development for shelf and countertop areas.
This NYC Color display was created by Retail Solution Center, a Freeport, NY-based p.o.p. display firm.
(Web) www.rsc-ny.com
Finlandia Refresh Center Draws Consumers
The one-of-a-kind Finlandia Refresh Center features a dramatic column display with built-in freezer for storing chilled bottles of Finlandia Vodka.
The column display features a 6-foot Finlandia bottle shot, aimed at drawing consumers to the Finlandia Refresh center at the point-of-sale.
The Finlandia Refresh Center was designed and produced by PriceWeber, a sales promotion and marketing agency based in Louisville, KY.
KRain Displays K2 SmartSet Sprinkler
This corrugated display was designed to emphasize the SmartSet Point and Shoot Technology of the KRain K2 SmartSet Sprinklers.
The ease of setting the watering pattern is one of the features that sets KRain apart in the industry. The graphics on the display conveyed the SmartSet Point and Shoot technology message with strong visual impact.
The display mirrors the lines of the product and created a three dimensional element to the overall appearance.
The displays were produced for Home Depot stores and other retail channels are now interested in placing the displays.
This KRain K2 SmartSet Sprinkler display was created by TimBar Packaging & Display, a p.o.p. display firm located in New Oxford, PA.
Best Buy Teams With Paramount Pictures & VH1 For 'Elizabethtown's Ultimate Road Trip' Contest
Best Buy is launching the "Elizabethtown's Ultimate Road Trip Contest" with Paramount Pictures and VH1, to support the theatrical release of "Elizabethtown," the new film from writer-director Cameron Crowe, starring Orlando Bloom and Kirsten Dunst.
As part of the promotion, Best Buy will offer customers a free copy of an exclusive "Road to Elizabethtown" DVD that includes 24 minutes of behind-the-scenes footage, interviews and clips from the film. In the "Elizabethtown's Ultimate Road Trip Contest," consumers are asked to plan the ultimate journey from their own hometown to Elizabethtown, KY, making 12 stops along the way and choosing the best 12 songs to get them to their destination. Crowe will personally select the grand prize winning playlist and appear on an edition of VH1 Classic Jukebox with the winner.
The grand prize winner will receive a round trip travel to New York City and accommodations for the filming of the VH1 Classic program, as well as a $1,000 Best Buy gift card and autographed memorabilia from the film.
"Cameron Crowe has long been a favorite for Best Buy customers, who have supported him over the years by purchasing his movies and soundtracks," said Gary Arnold, Senior Vice President of Entertainment for Best Buy. "We're proud to join with Paramount Pictures to reach out to movie fans. 'Elizabethtown' is a film not to be missed and we believe that fans will consider the DVD a must have for their personal collections."
FILATIVA Pop Up Store Introduces Customers To Creative Experience
FILATIVA, an active line fusing sports-inspired footwear and apparel with cutting-edge Italian design, recently debuted its Pop Up Store in New York City featuring a futuristic interior and trendy vibe. The store, which was open for 30 days only, was not so much a venue for shopping as a creative space for inspiration, expression and fashion. Nothing is for sale. So-called "customers" are introduced to the FILATIVA Creative Experience, and are encouraged to design their own piece of art on a FILATIVA tee-shirt, for free.
With the 2005 FILATIVA fashion show projected on the back wall and an artistic display case imaginatively bursting with FILATIVA sneakers, curious pedestrians were able to look around, create some art, have a free cup of espresso, listen to the soundscape created by music stylists Labtonic and leave with their brand new personalized FILATIVA tee. The FILATIVA Pop Up Store concept was created by designer Eric Dorfman of Location NYC Inc.
P.O.P. Campaign Attracts Fly Fisherman
This point-of-purchase campaign was created for UpCountry Sportfishing, a full-service fly fishing shop, to strike a chord with fly fisherman who tend to be an obsessive lot when it comes to selecting flies.
UpCountry wanted to have a little fun with this behavior while reinforcing the thought that at "UpCountry, we know how seriously you take this sport. The signage is based on signs that the Connecticut DEP posts on trees at trout streams across the state, from the bright orange background to the heavy black type to the plywood mounting. Real flies were used on the signs to give them some dimensionality, and the customers who see them will recognize the flies as actual patterns they've fished with previously.
The p.o.p. signage was designed and produced for UpCountry Sportfishing by Keiler & Company, a design firm located in Farmington, Connecticut.
Wal-Mart Opens Experimental Supercenter
Wal-Mart has opened a new supercenter in McKinney, TX, which will also serve as an experimental store that could change the way the retail industry designs, constructs, and manages facilities as it relates to the environment.
"”We see it as a next step in evaluating the impact we leave on the environment as we look toward smart growth and sustainability in the building of our new stores,” said Mike Duke, CEO of Wal-Mart Stores USA. “This store will contain many of the best resource conservation and sustainable design technologies to minimize the use of energy and natural resources.”
Wal-Mart plans to share the results of the store’s experiments with the rest of the retail and development industry, which could turn low-volume, rare technologies into industry standards. Wal-Mart hopes to learn new environmental conservation best management practices and benchmarks that will serve as future design standards in the retail industry when it comes to land development and building construction.
Wild Oats Holistic Health Experience Opens In Plymouth, MA Stop & Shop
Wild Oats Markets, a leading national organic foods retailer, opened its first Wild Oats branded store-within-a-store located inside the newly remodeled Stop & Shop in Plymouth, Massachusetts. This is the first of five planned test stores with Stop & Shop that Wild Oats plans to open in Massachusetts and
Connecticut.
The new Wild Oats boutique is a state-of-the-art holistic health center where customers can obtain a full line of the highest quality nutritional vitamins and supplements, homeopathic remedies and luxurious natural and organic body care products, as well as a wealth of detailed information about health and wellness. Staffed with knowledgeable Wild Oats holistc health associates, complete with information kiosks and educational health brochures, the Wild Oats boutique is a resource to meet customers' natural health needs.
"More and more of our customers are clamoring for these products and wellness information," said Don Sussman, Stop & Shops EVP for Merchandising & Marketing. "With Wild Oats Markets' credibility and expertise in the natural health industry, we believe Plymouth shoppers will benefit greatly from this unique offering inside our Stop & Shop store."
Sara Lee Debuts Soft & Smooth Made With Whole Grain White Bread
New Sara Lee Soft & Smooth Made with Whole Grain White Bread is made from a blend of enriched white and whole-grain flour that feels, smells, looks and tastes like white bread but offers whole grain nutrition.
"Health experts are calling for more whole-grain consumption but we know more Americans eat white bread than any other kind of packaged brad and won't sacrifice that taste and texture," said Bill Nictakis, President, Sara Lee Food & Beverage's U.S. Fresh Bakery unit. "Using a flour blend to ensure the taste and appearance of white bread is the best way to reach a large cross-section of white-bread consumers and really drive whole-grain consumption. Sara Lee Soft & Smooth Made with Whole Grain White Bread delivers on this delicate proposition: whole-grain benefits, white-bread taste."
Sara Lee Soft & Smooth Made with Whole Grain White Bread is available at grocery stores wherever Sara Lee brads are sold. The Company is supporting the launch through national television and print advertising, the largest coupon distribution ever behind a bread introduction and extensive sampling programs at professional baseball games.
Her Interactive Transforms First Nancy Drew Novel Into Windows PC Game
Her Interactive is marking the 75th anniversary of the Nancy Drew detective novel series by debuting a game for Windows PC. Inspired by the first Nancy Drew novel, Secret of the Old Clock, the game is available at retail stores and e-tail outlets nationwide. "Moms who fondly remember reading the first novel and their daughters who have come to know the legendary sleuth via our computer games, come together to solve this mystery as a team," said Megan Gaiser, President and CEO of her Interactive. "Nancy Drew is the ideal bridge betweens Moms and daughters spending leisure time together."
Schlotzsky's Names G. Regian Chief Mktg. Officer
Schlotzsky's, Ltd., a fast-casual restaurant chain with more than 400 locations worldwide, has appointed Greg Regian as its Chief Marketing Officer. Regian, the former owner and chairman of one of the southwest's top ad agencies, will manage the brand's marketing efforts from its headquarters in Austin, TX.
Sport Clips Names J. Carroll Mktg. Coord.
Sport Clips, Inc. has added Justine Carroll as Marketing Coordinator. Founded in 1993. the Texas-based enterprise has more than 250 stores in 28 states and provides high quality haircuts in a fun, sports-themed environment.
Bombay Appoints J. Lewis Sr. V.P. Of Mktg.
The Bombay Company has appointed Justin Lewis as its Senior Vice President, Chief Marketing Officer. Lewis brings over 20 years of marketing and brand experience having most recently served as Vice President of Marketing for Circuit City. Prior to joining Circuit City, he spent over 15 years at Procter & Gamble in various leadership positions.
Nick At Nite Names S. Howard V.P., Sponsored Promotions
Shari Howard has joined TV Land & Nick at Nite as Vice President, Sponsored Promotions, announced Rob Pellizzi, Sr. Vice President, Marketing and Promotions, TV Land & Nick at Nite. Howard will oversee TV Land and Nick at Nite's growing Sponsored Promotions group as well as oversee all product placement and branded entertainment idea development for the Networks. Howard previously worked as Director of Sponsorships and Promotion at TBS and TNT networks.
Sonic Names T. Townsend Chief Mktg. Officer
Sonic Corp. has appointed Todd Townsend Chief Marketing Officer for the nation's largest chain of drive-in restaurants. Townsend spent the last nine years working for Yahoo! and Sprint, where he served in a variety of sales and marketing roles for each company.
Mice North America Forms Mice Advantage
MICE North America has created MICE Advantage, a face-to-face marketing resource that adds value to clients' exhibits and events programs by developing innovative experiential marketing strategies and capitalizing on the resources of the worldwide MICE presence. For LG Electronics MobileComm, MICE Advantage, created high-impact live performances that drew major crowds as part of their CTIA 2005 exhibition program. Connexion by Boeing chose the team to create a bold, in-your-face marketing experience and generate traffic for their presence at CeBIT in Hanover. For more information, call Irvine, CA-based MICE Advantage at 800-441-8895.
Zentrac Technologies Introduces Staging System for Event Promotions
A staging system by Zentrac Technologies is being developed for event promotions. Utilizing advanced computer sequencing, a stage that would normally take 24 hours to assemble can now be ready for use in under 10 minutes. Fully deployed, a typical Stage will be approximately 500 sq. ft. with the option to add large LED screens and computer sequenced lighting. It can deploy on a wide variety of uneven surfaces thanks to automatic self-leveling capability. For more information, contact Zentrac Technologies, 1055 West Hastings Street, Vancouver, BC Canada V6E 2E9; (Tel) 604-609-6179,
(Web) www.zentrac.com
US Concepts Introduces New Division: Urban Concepts
US Concepts, a leader in event marketing and a division of CoActive Marketing Group, Inc., has launched Urban Concepts, a division of the agency dedicated to providing clients with event marketing opportunities based in the Hispanic, African American, Asian and urban lifestyle marketplace.
"US Concepts has been successfully marketing to the Hispanic and African American marketplace for he last 20 years," said Brian Murphy, CEO of US Concepts. "Urban Concepts allows us to centralize and enhance our intelligence and resources within these communities to better serve our clients today and in the future. The urban market is growing fast and setting rends. It's clearly an important market and we are dedicated to being a leader within multicultural event marketing. Urban Concepts will help us achieve that goal."
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