Creative Online Weekly <br> October 17, 2011

Week of October 17, 2011

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Slime's Safety Spair Kit Available At Retail
As a worldwide leader in tire care, Slime has developed a better alternative to dangerous roadside repairs of flat tires. In their flat tire repair kit, Slime and their Original Equipment Manufacturer (OEM) sister company Sealant Systems International (SSI), have developed the Safety Spair for the retail shopper. The Safety Spair revolutionizes the way people repair flat tires by offering a safe, simple solution that gives every driver the confidence that they can repair a flat tire in just seven minutes. Slime is the only company to offer a push-button, complete sealant and air tire repair system that can be purchased in a retail setting. (Web site) www.sealantsystems.com

That's It Fruit Bars Launch On Display At Retail
Superfruit Nutrition has launched three flavors of all-natural That's it.™ fruit bars, made from only two fruit ingredients and no preservatives, concentrates, purees, added sugar, GMOs or nuts. That's it.™ fruit bars are kosher, vegan, gluten-free, diabetic-friendly, high-fiber, fat-free and low-calorie. The USDA recommends 2-4 servings of fruit per day. One That's it.™ fruit bar helps satisfy this requirement.
The bars, which come in Apples & Cherries, Apples & Pears, Apples & Apricots flavors, are the perfect healthy solution for breakfast on the go or a guilt-free snack at the office, and can provide an excellent energy boost at the gym or on a hike. That's it.™ fruit bars eliminate the need to shop, wash, store, slice and peel fresh fruit. That's it.™ fruit bars are being introduced on in-store displays nationwide.

77kids By American Eagle Opens At American Eagle Flagship
77kids by american eagle, the kids fashion brand from American Eagle Outfitters, has opened its first-ever Manhattan location, aptly named “77kids NYC Style Lab,” which occupies the entire lower level in American Eagle Outfitters’ Times Square flagship store.
The store features a high-tech, interactive environment with a music theme throughout. “We want 77kids to be the latest must-visit destination in Times Square,” said Betsy Schumacher, Chief Merchandising Officer, 77kids by american eagle. “This is a place where both kids and parents can have a blast and get great fashion.”

ECOtality PartnersWith car2go To Launch First All-Electric Car-Sharing Program
ECOtality, a leader in clean electric transportation and storage technologies, has partnered with car2go N.A., a subsidiary of Daimler North America Corporation, to provide electric vehicle charging infrastructure to support the first 100-percent electric car sharing program in North America. With plans for approximately 300 smart for two electric drive vehicles, the program in San Diego represents the largest fleet of EVs in the United States.
"Innovative car-sharing programs like car2go's service are pivotal to encouraging the mainstream adoption of electric vehicles," said Jonathan Read, CEO of ECOtality. "As we deploy approximately 1,000 Blink charging stations in the San Diego region as part of The EV Project, we are creating the robust public infrastructure necessary for car2go's program to succeed. Together, we will show that EVs are a perfect fit for the lifestyle of San Diego drivers." car2go's all-electric program will begin in San Diego in late 2011. The company provides a total of more than 40,000 members with more than 1,000 low-emission smart for two vehicles in four cities.

U.S. Bank Introduces VITAband For People Who Are On The Go And Want To Leave Their Wallets At Home
U.S. Bank, lead bank of U.S. Bancorp, continues to be at the forefront of contactless payments innovation with the introduction of the U.S. Bank MasterCard® PayPass™ VITAband®, a light-weight and durable wristband that combines contactless payment technology with emergency contact and medical information.
The VITAband allows customers to simply "Tap & Go" when making purchases at merchant locations that accept contactless payments. It also links to a customizable Emergency Response Profile (ERP) that provides medical professionals with fast access to critical medical information in the event of an emergency. U.S. Bank employees began testing the VITAband in multiple states in the second quarter of 2011, making U.S. Bank one of the first major card issuers in the United States to pilot this new technology. U.S. Bank is partnering with MasterCard Worldwide, Vita Products, Inc., Oberthur Technologies and FIS™ to provide this product and service that combines advanced financial management and universal health record technology.
"U.S. Bank MasterCard PayPass VITAband is great for sports enthusiasts or people who are on-the-go and don't want the hassle of carrying cash and identification. It provides contactless payment functionality, along with access to emergency contact and medical information, all in one convenient wristband," said Beth Blaisdell, senior vice president for U.S. Bank Payment Services.

SUBWAY® Non-Traditional Development Hits 8,000-Store Milestone
The SUBWAY® restaurant chain has opened the brand's 8,000th non-traditional location in a Chrysler and Jeep assembly plant, by a franchisee in Toledo, Ohio. "There was certainly a need for a retail food business to be located in the Toledo North Assembly Plant, a two million square foot facility that produces Jeep and Chrysler vehicles," said Marc Hall," SUBWAY® Franchisee. "It is great that Subway is able to fit into these locations much easier than any other brand. The plant employees appreciate having the Subway menu available to them and I enjoy being able to offer them a healthier alternative to traditionally fatty fast food."

NBC Grants Fitness Ridge Worldwide Exclusive Domestic Rights To Own And Operate Biggest Loser Resorts
Los Angeles-based Fitness Ridge Worldwide has acquired the exclusive domestic rights to own and operate the Biggest Loser Resorts, the lifestyle resort chain associated with NBC's hit TV program. The Resort offers a unique weight-loss opportunity in a nutritionally balanced and motivating environment with guidance from professional fitness experts. Building on the success of the current facilities and programs, Fitness Ridge Worldwide is focused on expanding the brand further with additional locations of the Biggest Loser Resorts to be housed both within existing hotel properties and as fully branded properties. With existing locations in Ivins, Utah, and Malibu, Calif., the Biggest Loser Resorts offer a program designed for every fitness level, focusing exclusively on changing the direction of each guest's life.
"We are delighted to have been selected to expand the highly successful Biggest Loser Resorts brand, and help spread the unprecedented results the program provides to its guests," said Larry Bond, CEO, Fitness Ridge Worldwide. "We look forward to extending the platform created by the resort founders and NBC to the millions of fans of the show that have been seeking an opportunity to experience 'The Biggest Loser' for themselves."
"'The Biggest Loser' has become one of the most recognized fitness brands in the world. As one of our premier entertainment properties amongst several audiences, it is crucial that the brand is aligned with a company that upholds the quality and consistency that 'The Biggest Loser' is known for," said Kim Niemi, senior vice president, NBCUniversal Television Consumer Products Group. "We are thrilled that the expansion plans will enable us to provide this opportunity to so many more people around the country who desire to either jumpstart or support their healthy lifestyle goals."

Giant Eagle Opens First Two Compressed Natural Gas Fueling Stations
Multi-format food and fuel retailer Giant Eagle unveiled its first two compressed natural gas (CNG) fueling stations in the Pittsburgh area at its Beechnut Drive retail support and distribution center. "We are dedicated to doing business in the most sustainable manner possible across all of our business operations," said Giant Eagle Executive Vice President and Chief Operating Officer John Lucot. "This project delivers improved air quality for the region through emissions reductions, reduces dependence on traditional fuels, and serves as a regional catalyst for southwestern Pennsylvania in adopting and understanding alternative fuels and clean transportation technology."
Giant Eagle's 10 new CNG fleet vehicles will displace more than 100,000 gallons of diesel fuel during the fleet station's first year of operation alone. "Until now, there have been no viable alternative fuel options for heavy-duty delivery trucks with the necessary level of power required to navigate the region's hilly and mountainous terrain," said Giant Eagle Vice President of Logistics Bill Parry. "To continue evolving our environmentally friendly fleet, Giant Eagle worked closely with Volvo to design the 10 new CNG vehicles here today with an 8.9 liter Cummins engine as the first of their kind in the commercial transportation industry."

AT&T To Sponsor Kindle 3G
AT&T has joined forces with Amazon.com to sponsor Kindle 3G, providing users with always-on global wireless connectivity, which means that wherever they are, they can download books and periodicals in less than 60 seconds and start reading instantly. Amazon pays for Kindle's 3G wireless connectivity, which means the convenience of 3G comes with no monthly fees, data plans, or annual contracts.
"Kindle 3G is by far the fastest-growing connected device on the AT&T network. We consistently hear from customers how much they enjoy the freedom of not being tied to a Wi-Fi hotspot and instead being able to download and read new books anytime, anywhere on AT&T's fast, reliable network," said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. "We are excited to sponsor Amazon's best Kindle - Kindle 3G with Special Offers - at the new lower price of only $139."

7-Eleven Launches 'More In Store' Marketing Campaign
7-Eleven has undergone its fastest store-renovation effort ever, significantly upgrading more than 1,000 of its 7-Eleven® stores on the East Coast. The convenience retailer added revamped coffee bars, hot-foods equipment and, in some cases, updating stores' interiors with new walls, floors, ceilings, lighting and fixtures as part of a campaign to present a consistent and fresh customer experience in each of its stores in these markets. Some stores already had added the hot foods program with new ovens and display cases, the expanded coffee bars or both, while others were adding all these new elements at once. Each renovation was planned to ensure continuity in look, product offering and convenience store-to-store.
"We want to present one updated and refreshed store face to our guests in these markets, and offer a quality alternative to fast-food restaurants, which includes expanded fresh-food selections, hot foods and a new coffee island with dispensers that ensure high quality at every location," said Jesus Delgado-Jenkins, senior vice president of merchandising, marketing and logistics.
To let consumers know that there's a "new" 7-Eleven in town, the company has kicked off a media blitz with messages that convey that 7-Eleven stores are good not only for snacks and variety, but can be meal destinations for breakfast, lunch and dinner. The colorful "More in Store" campaign features larger-than-life beauty shots of fresh foods like sandwiches, wraps, salads, fruit, pizza, chicken wings, muffins and iced coffee. Print and outdoor headlines like "More of What You'd Never Expect," "We A.M. to Please," "Shame on the Same Ol'," "We've Raised the Bar on the Coffee Bar" and "Give Your Tastebuds the VIP Treatment" were written to entice consumers to visit 7-Eleven stores to see and taste the difference.

American Express And Sprint Collaborate To Promote 'Serve' Offering Sprint Customers Easy Access To Mobile Payments
American Express and Sprint have formed an agreement that will provide Sprint customers with easy access to ServeSM, American Express' recently launched digital payments platform. The agreement marks Serve's first relationship with a mobile carrier since launching in late March, and builds on Sprint's commitment to providing customers mobile solutions with convenience and choice. Serve's mobile wallet application will be made available in the Sprint Zone to Sprint customers using select Android-powered smartphones. Serve is an easy-to-use digital payment platform that unifies online, offline and mobile payment options into a single account. Serve can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account. Sprint customers who register and qualify for a Serve account will be able to use their Serve card for making purchases at American Express participating merchants, paying their Sprint mobile bill, and in the future, for redeeming offers on goods and services. Across carriers, Serve supports Android and Apple iOS operating systems and will continue to be developed to support additional operating systems including Microsoft and RIM operating systems.
David Messenger, Executive Vice President, Enterprise Growth, American Express, said, "We believe that customers will benefit greatly from taking advantage of Serve's functionality as a quick, user-friendly way for tackling the often tedious task of paying bills and making mobile payments."
"Sprint is pleased to join with American Express to offer this convenient tool for sending and receiving money to friends, paying bills and making purchases online," said Kevin McGinnis, vice president-Product Platforms, Sprint. "Our relationship with American Express is a great example of Sprint's open enablement strategy. Sprint brings practical, easy-to-use apps and services to our customers from trusted brands like American Express."

New ARM & HAMMER® Sensitive Skin Plus Scent Launched
Sensitive skin sufferers no longer need to sacrifice scent for sensitivity with the introduction of ARM & HAMMER® Sensitive Skin Plus Scent Detergent. This breakthrough detergent features a skin-friendly fresh scent that is hypoallergenic and clinically tested to be good to sensitive skin, while delivering deep cleaning and freshness to laundry. This new scented, sensitive detergent joins ARM & HAMMER® Perfume and Dye Free, to now provide the first line of sensitive skin detergents with Fresh Scent and no scent options.
"We're thrilled to continue to revolutionize the way households across the country do laundry, by providing sensitive skin sufferers with the first fragranced detergent clinically tested to be good to sensitive skin," said Kevin Kuchinski, Vice President, Church & Dwight Fabric Care. "Our sensitive skin-friendly line of ARM & HAMMER® detergents offers the choice of both scented and unscented detergents and all are still specially formulated with the freshness and cleaning boost of Baking Soda at a great value."

CASIO Launches G'zOne Commando Smart Phone To Survive Extreme Conditions
CASIO has launched an "extreme" campaign to demonstrate the ultimate toughness of its newest G'zOne wireless phone, the CASIO G'zOne Commando™. Available exclusively at Verizon Wireless, the military spec Android-powered smartphone can withstand severe conditions. The G'zOne Commando is ideally suited for anyone with an active lifestyle and those who are prone to mishaps with their phones. The device can be submerged in three feet of water for up to 30 minutes; offers military-grade resilience against drops and extreme weather conditions; and comes equipped with Wi-Fi, mobile hot-spot capability for up to five devices, GPS, and high-security features for corporate e-mail.

Delta Faucets With Touch20 Technology Now In-Store
New Delta® faucets with Touch2O® Technology for the bathroom, turn on with a simple tap to the faucet handle or spout. Another tap or inactivity for one minute will stop the flow of water. For an entirely hands-free experience, Delta Faucet offers Touch2O.xt™ Technology, which activates on contact or when you move your hands within the faucet sensing zone, which is anywhere within four inches of the faucet. Delta® bathroom faucets featuring Touch2O® and Touch2O.xt™ Technology are WaterSense labeled, which means they use 32 percent less water than the industry standard and perform as well or better than their less efficient counterparts.

Leviton Expands Electric Car Charging Offerings With New Portable And In-Home Devices
Leviton, a leading global manufacturer of electrical devices, has expanded its Evr-Green™ line of residential, commercial and public charging systems with the addition of the 120 Level 1 Portable Charger and 160 Level 2 Home Charging Station. The two devices will be available for purchase by residential and commercial customers through Leviton's distribution channels including e-store, electrical distributors, retail partners and automakers. The portable Evr-Green 120 Level 1 Charger offers a convenient on-the-go option for electric vehicle owners. The device can be plugged into any standard 15-amp or 20-amp, 125-volt grounded receptacle found in nearly all homes, buildings and public facilities. The 160 Level 2 Home Charging Station provides up to 16 amps at 240 volts AC (3.8kW output). The device will be available in a patent-pending plug-in design and a hardwired version.

Cisco Debuts New Linksys Entertainment Bridge For Ultimate Home Theater And Gaming Experience
Cisco has introduced a simple and powerful new way for consumers to enjoy the latest in video and home entertainment with its new Linksys WES610N Wireless-N Dual-Band Entertainment Bridge. The new Linksys Bridge enables consumers to effortlessly connect multiple home entertainment devices to their wireless networks for optimum performance in streaming 3D/HD video and music, gaming online, and more.
"With Internet video usage exploding and sales of wireless-enabled products steadily growing, consumers need more from their home networks than ever before," said Brett Wingo, general manager, Cisco Home Networking business unit. "The new Linksys Entertainment Bridge delivers our trademark wireless simplicity and is the perfect way to supercharge a wireless home network for a high quality entertainment experience." The Linksys WES610N Wireless-N Dual-Band Entertainment Bridge is now available at the suggested retail price of $129.99.

OnStar FMV Enters Best Buy Stores
OnStar FMV, the first out-of-the-box application of OnStar's "blue button" automotive safety and security services that can work on 90 million older vehicles, is being sold at Best Buy stores nationwide. Packing OnStar's industry leading technology into a rearview mirror, OnStar FMV (For My Vehicle) sells for $299.99, plus $75 for installation. Service plans for OnStar FMV start at $18.95 a month, or $199 a year. As OnStar's strategic retail partner for OnStar FMV, Best Buy offers on-site installation through its network of more than 1,000 auto bays nationwide staffed by more than 1,400 Mobile Electronics Certified Professionals. "Best Buy is always looking for ways to help consumers stay connected through technology in their everyday lives. This includes in their cars," said Lisa Farrell, senior vice president and general manager of portable electronics at Best Buy. "We are proud to be the first to bring the OnStar FMV product to consumers nationwide and serve as a one-stop destination for purchase and installation."

Payless Launches New Teen Brand, Brash™For Back-To-School Season
Payless ShoeSource has debuted its new teen brand, Brash™, a line of edgy affordable footwear, accessories and beauty items perfect for girls wanting to create their own independent style. The retailer is also partnering with musical artist Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, to serve as the iconic Brash Girl, the face and voice of the new exclusive-to-Payless brand, to inspire others to invent their own Brash fashion looks. The Brash brand will launch in early August in all Payless stores and will feature about 120 on-trend shoe and accessory items for teens including footwear in women's and youth girls' sizing, handbags, jewelry, hair accessories and beauty products including fragrances and makeup that can be styled and collaged together to create a unique and edgy look. In keeping with Payless' mission to democratize fashion for all to enjoy, pricing is affordable and ranges from beauty items starting at $3 and jewelry and hair accessories for $6 to $25 for shoes and $45 for boots.

SC Johnson Launches All-In-One Cleaning System
The SC Johnson All-In-One Cleaning System allows users to clean more efficiently by choosing three of their five favorite cleaners to dock in one simple, lightweight sprayer. This new tool eliminates the hassle of carrying around numerous bulky cleaning supplies. Now, families can move seamlessly from room to room and surface to surface, switching instantly among Windex®, fantastik®, Scrubbing Bubbles®, Pledge®, and Shout® Carpet with just a simple twist. The SC Johnson All-In-One Cleaning System is designed to hold up to three concentrated cleaner cartridges at once in a single hand-held sprayer.

New HGTV Home Flooring By Shaw Simplifies Floor Shopping Experience
The new HGTV® HOME Flooring by Shaw collection is now available in retail stores across the country. Shaw partnered with HGTV, the nation's leading home and lifestyle television network, to develop the new flooring collection, which offers a simplified floor shopping experience coupled with fashion-forward carpet, hardwood, laminate and area rug styles that are all manufactured in the U.S.A. and featured in consumer-friendly displays that help shoppers find the floor that's right for their home.
"The HGTV HOME Flooring by Shaw collection pairs Shaw's reputation for stylish, durable flooring with HGTV's influential role as a home improvement resource," said Shaw's Director of Marketing Kathy Young. "The combination of their knowledge and brand power has helped position the HGTV HOME Flooring by Shaw line as the go-to flooring option for consumers. With the launch of the new collection, Shaw now serves as HGTV's in-store flooring expert, offering advice and support to homeowners as they begin their own home renovation projects."
The HGTV HOME Flooring by Shaw collection makes floor shopping easier by walking customers through the selection process. Displays communicate key flooring facts and design advice to help homeowners determine the material and style of flooring that best meets their needs; plus, take-home samples are available so customers can confirm that their desired choices will fit with their home's existing décor.
"HGTV HOME Flooring by Shaw products are a wonderful way for consumers to find inspiration and new ideas for their homes," said Ron Feinbaum, general manager, consumer products, HGTV. "We are also confident that when consumers purchase these high quality products for their homes, it can only serve to deepen the loyal relationships that HGTV already enjoys with its viewers."

Stride Introduces Stride Whitemint Inspired By Sports Icon, Shaun White
Stride, The Ridiculously Long Lasting Gum, introduces its newest flavor - Stride Whitemint. This is the brand's first-ever custom-designed, custom-created pack inspired by sports icon, Shaun White, who helped select the flavor and was instrumental in creating the package graphics from start to finish.
"Shaun White embodies what Stride Gum is all about," said Maurice Herrera, senior director - U.S. Gum, Kraft Foods. "He's authentic, unexpected and groundbreaking, and we're thrilled to have him representing us and being a part of this new product." Whether he's winning gold medals at the Olympics and X Games snowboarding/skateboarding or designing the next collection for his clothing lines, White is all about finding new ways to challenge himself and excel. Continuing his long-lasting streak, he took home his fourth straight superpipe gold at the 2011 Winter X Games. Stride Whitemint will be rolling out now through September 2011 at convenience stores, mass merchandise stores, drug stores, grocery stores and other retail outlets.

Tempest Soul® Introduces 'Drops Of Influence' In Botanical Liqueur To Create Modern New Elixir
Suspend Spirits has introduced its gravity-defying new shot brand, Tempest Soul, a daring new spirit that embodies the euphoric and mysterious qualities of absinthe. The brand is set to redefine the popular shot category with its mystical blend of 6 herbs and suspended absinthe-laced "Drops of Influence." Distilled five times, each glowing green Tempest bottle contains a custom blend of sage, eucalyptus, green tea, black tea, wormwood, neutral grain spirits and a suspended matrix of absinthe-laced "Drops of Influence." The Drops are all-natural and present small pops of texture and dissipate in your mouth - a modern way to consume the absinthe they contain.
With a taste profile that is playful, yet powerfully alluring and palatable, Tempest offers a shortcut to delivering the centuries-old absinthe experience. As one of the key ingredients in Tempest, absinthe is rumored to cause mind-bending hallucinations and wild behavior. Tempest Soul is available now in Southern California and will be available in cities nationwide by 2012 at top restaurants, bars, clubs as well as at leading spirits retailers.

Phenix Brands Welcomes SAMOGON™ To The U.S.
Phenix Brands has launched SAMOGON, a clear base spirit new to the U.S. market. SAMOGON was created by master distiller Valery Stepanovich using a recipe dating from the late 1700s. His custom-made still allows him to produce this traditionally homemade spirit on a scale sufficient for distribution, and to make it available for the first time in the U.S. Produced from grapes, wine and pomace, SAMOGON has a flavor that is softer and fruitier than that of vodka, and it is gentle despite its potency (90 proof). SAMOGON represents a new category of base spirit in the U.S. While it is traditionally consumed as a shot in Eastern Europe, American mixologists have an exciting opportunity to utilize it as the base for many new and established cocktails.

New Olympic® ONE Interior Paint Combines Interior Paint And Primer
Olympic Paint is making it easy for consumers to tackle painting projects with the introduction of Olympic ONE Interior Paint, a super premium paint and primer engineered for exceptional quality and durability. The paint and prime formula provides extreme hiding power, creating a tough, yet flexible coating that can adhere to a variety of surfaces and covers dark colors with ease and in fewer coats.
"What differentiates Olympic ONE Interior Paint from the leading competitors on the market is that it's engineered to offer the same benefits you would expect from a premium brand, but costs significantly less," said Jennifer Dodson, Senior Marketing Manager, Olympic Paint and Stain. "We're excited about this new product because it's truly a complete DIY solution."

dENiZEN™ Jeans From Levi's Brand Arrive Exclusively At Target
The dENiZEN™ brand officially launches in the U.S. with a new line of jeans available exclusively at Target® stores. dENiZEN™ jeans are specifically designed with the Target® consumer in mind and feature premium fabrics, finishes and stylish fits offered for men, women, boys and girls at a great value. The introduction of dENiZEN™ jeans to the United States is part of an ongoing expansion of the Levi Strauss & Co. global dENiZEN™ brand, which launched in Asia.

"We are thrilled to offer dENiZEN™ jeans to U.S. consumers. We've created unique styles specifically for consumers who are looking for exceptional style and fit at great value," said Susan Brennan, dENiZEN™ SVP/GM for the United States. "With a wide variety of different styles for men, women, boys and girls, dENiZEN™ jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN™ jeans, we've designed a new basic essential that everyone in the family can enjoy."
"Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN™ is a great addition to our current assortment," said Trish Adams, senior vice president apparel and accessories, Target.

New Age Beverage Introduces Just Pure Water Brand In 24-Ounce Cans From Ball Corporation
New Age Beverage distribution company has launched Just Pure Water, an unsweetened, zero-calorie purified water infused with the natural essences of three popular flavors: lemon-lime, orange or berry. Just Pure Water contains no preservatives. The uniqueness of Just Pure Water is not only its natural, crisp taste but also its packaging of noncarbonated water in cans from Broomfield, Colo.-based Ball Corporation. Ball's cans contain an average of 68 percent post-consumer content and are 100 percent recyclable. The uniqueness of Ball's 24-ounce cans enhances Just Pure Water's shelf impact and offers consumers a quick-chilling, lightweight package.

New Huggies Little Movers Slip-On Diapers Slide On Easy, Simplifying Changing Time
New Huggies Little Movers Slip-On Diapers, is the category's first and only disposable diaper in North America that slides on just like underwear, offering moms a simple and easy-to-use solution to defy babies' kicks, twists and contortions. The new Huggies brand diaper includes an innovative design with stretchy sides to deliver quick changing and a close, comfy fit on the first try, while offering the trusted leakage protection moms have come to know and expect from the Huggies Brand. The easy-open sides and finger tabs also allow for simple removal and disposal. Huggies Little Movers Slip-On Diapers come in three sizes, size 3 (16 - 28 lbs.) through size 5 (more than 27 lbs.), and will be available at all major retail outlets where diapers are sold beginning in August 2011. The launch of the new Huggies Little Movers Slip-On diaper innovation will be fully supported by an integrated marketing program that includes in-store initiatives.

QREAM WITH A Q™ A Unique Drink For Women Launches In Two Flavors
Diageo has launched QREAM WITH A Q™, an ultra-premium cream liqueur. "Qream" was conceived and developed in collaboration with Diageo, by Grammy Award-winning musician, cultural ambassador and style visionary, Pharrell Williams. The innovative alliance will focus on an ethos encouraging woman to "live deliciously," inviting them to treat themselves royally. With Qream, every detail was crafted to celebrate women - from the elegant design of the bottle, inspired by royalty, to the delicious flavor and silky lightness of the liquid, to how the brand will be marketed. The beverage itself comes in two varieties, Strawberry Creme and Peach Creme.
The launch of Qream will include an integrated marketing campaign, developed with Pharrell. Anna MacDonald, Director of Liqueurs Marketing at Diageo, said, "We expect Pharrell Williams' unique perspective, coupled with his alliance with Diageo, will help Qream set a new standard as the beverage women choose to honor themselves and their accomplishments."

Seneca Farms® Launches Gluten-Free Product Line Of Crisp Onions, Apple Chips And Sweet Potato Chips
Seneca Farms® now offers its entire line of healthier snack chips, including Apple Chips, Sweet Potato Chips, and Crisp Onions, gluten free. These snacks are manufactured at the Company's Yakima, Washington Plant, which recently implemented a strict gluten-free processing environment.
"Our gluten-free processing environment ensures that even more consumers can now enjoy our Sweet Potato Chips, Apple Chips and Crisp Onions. Reports show that more and more people are selecting gluten-free products. Seneca's snacks meet that need and provide consumers with tasty, yet healthier, snack alternatives," said Katherine Sheldon, VP of Category Management for Seneca Foods.

Siemens Introduces VersiCharge™ Smart Electric Vehicle Charging Stations For Homes And Businesses
Siemens Industry has introduced its new VersiCharge™ line of electrical vehicle (EV) charging stations designed for home owners ready to move from the pump to the plug. VersiCharge™ EV charging stations will be available through Siemens' sales channels by the end of the year. Offering flexibility in wiring, communication and charging time, the Siemens VersiCharge offers homeowners a simple solution for charging electric vehicles. Designed with both homeowner and utility interests in mind, the Siemens VersiCharge charging stations offer residential and commercial users simple, safe and affordable access to charging while incorporating features that support a stable and reliable electrical grid. Intended to be an integral part of a smart home's sustainable, energy-efficient environment, Siemens VersiCharge charging stations are Level 2, ready for 240V service and are available in two models, VersiCharge and VersiCharge SG.

American Greetings Celebrate Big Time™ Birthdays
American Greetings is introducing Celebrate Big Time™, a selection of larger than life, multi-sensory birthday cards that offer friends and family a well-deserved round of applause on their big day. This collection features a unique mix of three exciting, greeting card formats in all-new themes designed to give them a big birthday smile. Giving new meaning to the term "grand opening," Standing Ovations are oversized 3D pop-up cards that spring to life upon opening with high quality audio and intricate paper engineering. Also included in the Celebrate Big Time collection are the popular Big Music™ oversized sound cards and the high-definition lenticular cards 3D Wishes™.

Rich Vitamins Introduces alternaVites™ multivitamin & mineral crystals
Research has shown that consumers want to take vitamins but they're either intimidated by the size of the pill, forget to take them, or just don't because vitamins haven't easily fit into their routine. That's why Rich Vitamins has introduced a non-pill alternative called alternaVites, which not only solves the problem of swallowing pills, it goes further with a comprehensive formula that is sprinkled on the tongue and packaged in daily dose packets for portability.

Joel Bulger Named Church's Chicken SVP, Brand Marketing
Church's Chicken has named Joel Bulger Senior Vice President of Brand Marketing for the quick service restaurant chain. Bulger's responsibilities will include brand positioning and management, advertising and promotions. Bulger joins Church's from Focus Brands where he was vice president of brand marketing for Moe's Southwest Grill. Prior to Focus Brands, Bulger held marketing positions at Darden Restaurants, Wendy's and Coca-Cola.

HTC Promotes Jason Mackenzie To President, Global Sales And Marketing
HTC Corporation, a global designer of mobile phones and devices, has promoted Jason Mackenzie to the newly-created position of president for global sales and marketing. In his new role, Mackenzie will be responsible for ensuring that HTC's sales strategies and go-to-market execution are aligned as HTC expands its global reach. Mackenzie joined HTC in 2005 and has led HTC North America and Latin America since 2007. (Web site) www.htc.com

Munchkin Appoints Jeffrey Kaltreider V.P., Marketing
Munchkin, leading designer and manufacturer of clever infant and toddler products, has named Jeffrey Kaltreider Vice President of Marketing. Kaltreider brings to Munchkin more than fifteen years of marketing expertise, most recently serving as Senior Director at video game company Activision-Blizzard.

StoreBoard Media LLC Granted U.S. Patent For StoreBoard® Security Pedestal Advertising Panels
StoreBoard Media LLC, operators of America's largest in-store billboard network, has been granted a U.S. Patent for the company's StoreBoard® advertising panels that fit over entranceway security pedestals at retail stores. StoreBoard Media LLC places brand awareness-building billboards on the security pedestals that are at the entrance to chain stores nationwide.
"We are pleased that the U.S. Patent Office has recognized the uniqueness of our StoreBoard® panel design," said Rick Sirvaitis, president, StoreBoard Media LLC. "But, of course, our innovation goes far beyond design by delivering new point-of-decision media opportunities for brand marketers and incremental revenue for retailers. That's our real breakthrough." The patented StoreBoard® advertising panels were created for StoreBoard Media LLC by its former CEO, Douglas Leeds, who passed away. (Web site) www.storeboards.net

BB&T Expands Role Of Its Chief Communications Officer Cynthia Williams
BB&T has chosen Cynthia Williams to lead its corporate branding, product marketing and advertising teams. In addition to her new responsibilities, Williams will continue to serve as chief communications officer. "During the past 25 years, Cynthia's leadership in every area of responsibility has added value," said Steve Wiggs, BB&T's chief marketing officer. "In the last two years, she has built a strategic, corporate communications function. In her new role, she will use her deep banking knowledge to further integrate our product marketing, advertising and communications functions as we continue to grow."

New 3A Composites Company Name
With the recently completed acquisition of Alcan Composites by Schweiter Technologies, a Swiss company, the Company now will be known as 3A Composites as it continues to manufacture and sell its well-known product lines for the graphic display industry. Sales and marketing offices for 3A Composites USA are based in Mooresville, N.C. The company's leading product brands sold in North America, Central America and South America, including the Caribbean, include: Alucobond®, Dibond®, Fome-Cor®, Sintra®, Gator®, Omni-Flute™, Gator-Ply®, Syn-Ply® and Luxcell®. Manufacturing facilities for these products are located in Benton, Ky., Glasgow, Ky., and Statesville, N.C. The 3A Composites name is reminiscent of the three powerful company brands which preceded it: Alcan, Alusuisse and Airex. (Web site) www.3acomposites.com

American Industrial Systems Introduces LCD Displays Outdoor Kiosks
American Industrial Systems, an ISO 9001:2008 certified supplier and manufacturer of a complete line of open frame LCD display monitors featuring high brightness, offers AIS High-bright Flat Panel LCD Monitor ideal for outdoor sunlight readability applications. These transflective, high luminance TFT-LCD display solutions, are designed for ticketing kiosks, retail kiosks, digital signage, ATMs and vending machines. AIS' high brightness open frame LCD display monitors natively produce luminance up to 1500 NITS, for superior performance in outdoor and direct sunlight applications. These open-frame LCD displays are available in a range of standard sizes from 10.4-inches to 15-inches. AIS transflective LCD displays are available in a wide range of standard sizes from 6.4-inches to 47-inches. For more information on AIS LCD Displays for outdoor kiosks, call AIS toll-free at (888) 485-6688 or visit: (Web site) www.aispro.com

aisle3 offer FlexBin Modular Displays And Designed
New FlexBin™ modular displays are designed for flexible planogramming and high visibility presentation of any small packaged or bulk products. The 23-1/2" wide x 16" projecting units are available in 4-bin and 6-bin models for use with standard pegboard gondola fixtures. Each display features high capacity 5" deep polymer bins supported by a heavy duty, powder coated steel frame with multi-pronged backplates for strength. The displays accept 4-inch tall graphic strips as well as snap-in top signs, providing all-in-one display versatility. Front metal channels are also slotted to allow simple mounting of product samples with screws or cable ties. For added flexibility, the 4-bin model includes snap-in dividers to allow separating products front to back. Standard FlexBin displays are white. Custom colors are available on special order. The FlexBin displays can be used in any area of the store including end caps as well as secondary locations for cross merchandising with related products. For more information, (E-mail) loren@heinzeroth.com or contact Heinzeroth Marketing Group, (Tel) 815-847-7530; visit (Web site) www.aisle3.com

ZBD Displays Introduces epop 900 Displays
ZBD Displays, a leader in the field of electronic point of purchase (epop) displays, has introduced the epop 900, offering retailers a larger format that allows them to provide more comprehensive product information for their customers. "The epop 900 is ideal for aisle-end promotions, large ticket items, fruit, vegetable and fresh produce displays for food retailers, in addition to its use in department stores and specialty stores," said Tony Pusateri, ZBD's U.S. Vice President of Business Development. "Its larger screen size makes it ideal for displaying more product and promotional information, along with graphics and pricing." Sized at 6.29 by 5.0 inches, ZBD's new epop 900 has a greater screen area than its predecessor, the epop 500. Providing a 100 dpi, 172,800 pixel image, ZBD's bistable high screen definition for the epop 900 has been enhanced to support larger graphics, more information and scanable 1D and 2D barcodes for enriched data, re-ordering, product availability and web links. The epop 900 also offers six display pages that can be switched by the system as required. For more information about the epop 900, contact ZBD Displays, Ltd.'s U.S. Office at 888 ZBD 4 EPOP (888-923-4376), (E-mail) contact@zbdsolutions.com, (Web site) (Web site) www.zbdsolutions.com

Moss Introduces Extrusion Podium
Moss has introduced the Extrusion Podium, which combines a sleek and stylish appearance with a sturdy and practical design for an attractive, easy-to-install, and functional podium. The Extrusion Podium is one of the only podiums on the market with a back lighting option, making your message pop with lighting and Photo Fabric® graphics. For more information, contact Moss Inc., (Tel) 800-341-1557, (Web site) www.mossinc.com

Spartan Stores Promotes Michigan Made Products To Stimulate State Economy
Spartan Stores has kicked off its expanded MICHIGAN's BEST campaign in its 97 D&W Fresh Market, Family Fare, Glen's Markets, and VG's, as well as 250 independent grocery stores. More than 3,000 Michigan made products will carry the eye-catching MICHIGAN's BEST label to help consumers quickly identify Michigan made products.
Alan Hartline, Executive Vice President of Merchandising and Marketing for Spartan Stores, said, "The Michigan's Best program supports our State, our farmers, our manufacturers, our neighbors, and our families simply by choosing Michigan made products. Buying local helps keep Michigan residents employed. It also benefits communities by boosting the local and state economy by creating more jobs. Plus, buying local fresh fruits and vegetables picked within hours of being on the shelf is a healthier option. Local products also have lower food miles, meaning they are shipped shorter distances, which requires less gas and is better for the environment."
The MICHIGAN's BEST program includes an extensive A-Z list of options from apples to vitamins and a plethora of fruits, vegetables, cereal, coffee, dairy, meat, juice, beer and wine, baked goods, health and beauty, and homecare products in between. Throughout the 350 stores statewide, Spartan Stores has identified the 3,000+ products with the MICHIGAN's BEST logo. Spartan Stores also plans to host a number of in store promotions, including signage and weekly specials featuring Michigan made products. (Web site) www.spartanstores.com

Parago Launches First-Ever iPhone And Android Applications For Rebates Program
Parago, a leading provider of innovative reward programs that drive behavior and promote brand loyalty with consumers, is introducing GoRebate Mobile™, the first mobile shopping applications for iPhone and Android that allows marketers to deliver rebates directly into the hands of value-seeking consumers. GoRebate was created by leading app developer Bottle Rocket and is the first consumer-facing offering from promotions powerhouse Parago, which is the nation's largest rebate provider.
"GoRebate Mobile provides access to the exponentially growing demographic of price-savvy consumers that rely on their smart phones to shop and research deals. Our statistics show that of the people aware of shopping apps, 66% want to receive proactive rebate and cash-back deals," said Juli Spottiswood, President & CEO of Parago.
GoRebate Mobile, has launched in the iTunes App Store and Android Market, and is free to download. Utilizing an intuitive and user-friendly design, it allows users to: Be presented with available rebates based on their current location, Browse for rebates in their area either by retailer or product category, Access rebate terms and conditions, Share specific rebate promotions with others via text, email, Facebook or Twitter, or tag them for a reminder at a later date, Track submitted rebates to see where they are in the redemption process, Track the card balance of their rebates paid out on prepaid cards issued by Parago and Set alerts for rebates by proximity and frequency.
(Web site) www.parago.com

Hennessy Partners With World-Renowned Artist KAWS To Launch Limited-Edition Bottle
Hennessy, the number one selling cognac in the world, has launched an exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves. Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle marks the brand's first customized collaborative project in 2011.
"I admire the Hennessy brand and from the start, felt strongly about working on this project," said KAWS. "Hennessy invited me to Cognac where I was able to experience and gain a full understanding of the steps and processes behind Hennessy's craftsmanship, which in turn, inspired the artwork I created for the bottle."
"Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer's experience," said Rodney Williams, SVP of Business for Hennessy. "We look forward to the feedback from not only from Hennessy loyalists but also KAWS eclectic fan base about this exciting partnership." In addition to the limited edition bottle, the duo will create multiple digital shorts, which will be distributed throughout the year.

El Pollo Loco Ignites Brand with ¡Feel The Mexcellence!
The nation's flame-grilled chicken leader, El Pollo Loco, is firing up the brand through a multi-faceted campaign that includes new television and radio ads, new social media components and new in-restaurant signage, all highlighting what sets El Pollo Loco apart from others in the world of fast food - a passion for flavor, expert preparation, and a quality experience as part of its El Pollo Loco ¡Feel the Mexcellence!SM campaign.
"This powerful multi-media campaign highlights our passion for excellence and clearly shows consumers how El Pollo Loco provides a refuge from typical fast food," said Mark Hardison, Vice President of Marketing. "Our El Pollo Loco ¡Feel the Mexcellence!SM campaign is a celebration of all things that make us great and we're excited to shout that to the masses." El Pollo Loco guests will also notice a change inside restaurants with re-vamped signage and displays reinforcing the new El Pollo Loco ¡Feel the Mexcellence! SM theme.

Creative Realities Lands Digital In-Store Assignment For CBS Outernet's GameStop TV
Creative Realities has been awarded the digital in-store services agreement for GameStop TV. As part of the new partnership, Creative Realities will service GameStop TV's network of 4,000 retail locations across the country, helping create a national scale for the CBS Outernet-operated program to offer to national advertisers. Creative Realities is a digital experience company that designs innovative solutions to bridge the virtual and physical worlds with offices in New York, London and Fairfield, NJ. (Web site) www.cri.com

3GTV Launches First ‘Smart’ Grocery Store In D.C. Metro Area
Automated Media Services, (AMS), Allendale, NJ, (www.3gtv.com) has introduced 3GTV Networks™ in nine Bloom grocery stores in the Washington D.C. DMA.
This pilot program marks the advent of what AMS calls the “Digital Backbone,” a first-of-a-kind media platform combining the power and plannability of television with the efficiency and immediacy of digital media bringing connectivity throughout the store.
Located in the retail environment, 3GTV™ is supported by AMS’ proprietary digital infrastructure. The company’s PlayScan™ (patented) and FlowScan™ services make possible the conversion of retail stores into plannable media destinations and shoppers into a measurable viewing audience.
Bob Wolinsky, AMS Chairman and CEO, said, “Now, with the development of 3GTV™, we are transforming the way marketers connect with shoppers, enabling them to extend their campaigns to the store and capitalize on the long-awaited retail communications revolution.” (Web site) www.3gtv.com

Affinnova Helps Post Foods® Revolutionize Cereal Aisle To Meet Consumers' Tastes
Post Foods, LLC, producer of some of the world's most recognizable breakfast cereals, has improved consumers' experiences in the cereal aisle by utilizing evolutionary technology from Affinnova, a global leader in marketing innovation software and services. Post was able to test 384 unique cereal aisle configurations using a technology-based concept optimization and benchmarking solution from Affinnova of Waltham, MA.
To anticipate which of the innovative new shelving configurations would appeal to consumers, Post Foods turned to Affinnova's IDDEA II technology, a testing alternative that not only compressed the development timeline but reduced testing costs and enabled the evaluation of the entire concept space. Driven by consumer preference that emerged from Affinnova's IDDEA II optimization phase, three top cereal aisle configuration concepts emerged. These concepts then underwent further evaluation and benchmarking to determine how they matched up against current configurations in two major supermarket chains. The results showed that consumers strongly preferred two of the three new top concepts over the current configurations.
"Having access to the unique and highly actionable data on consumer preferences that resulted from working with Affinnova, we are able to have a more consultative dialogue with our retail partners," said Kelley Peters, Senior Director, Integrated Insights & Strategy, Post Foods. "By incorporating the insights uncovered in this study, retailers will be able to provide a shopping experience that is more closely aligned with consumer need." (Web site) www.affinnova.com

The Marketing Arm Taps David Levine To Lead Creative For Event Marketing Practice
The Marketing Arm has named David Levine Vice President/Creative for its event marketing practice. "David has the uncommon ability to develop engaging experiences, environments and content across both the physical and digital landscapes," said Simon Temperley, The Marketing Arm's president for retail and events. "His addition strengthens our ability to deliver big, smart ideas across each of the major emotional platforms - entertainment, sports, cause, and multicultural - and integrated delivery channels, from events and shopper, to mobile and social media, to sponsorship and branded content." Levine, who will be based in the agency's Los Angeles offices, joins The Marketing Arm from Deutsch (Los Angeles), where he served as Vice President Creative Director, Experiential. (Web site) www.themarketingarm.com

MIKE AND IKE® And HOT TAMALES® Hit The Road With Sweets & Beats Promotion
Candy maker Just Born, has introduced its co-branded MIKE AND IKE® and HOT TAMALES® Sweets & Beats promotion hitting the road this summer at music events throughout the country. Starting in August, consumers will have a chance to win Great Music, Great Candy, and Great Gear through an Instant Win and Grand Prize Sweepstakes.
Over 10 million limited edition packages will be circulated among HOT TAMALES® and MIKE AND IKE® Original Fruits, Berry Blast® and RedRageous!™ varieties in 6 oz and 9.5 oz size theater boxes. Unique alphanumeric codes are printed inside each package. Consumers log in at the brand websites or facebook pages to enter their code. Mobile consumers can scan the QR code located on the back of the package or display header with their phone that will automatically take them to the web page.
The MIKE AND IKE® and HOT TAMALES® Sweets & Beats music platform will hit the road this summer at popular music events. Events will feature sweet sampling and interactive on-site consumer engagement at radio station events and concerts. At select locations, the promotion will include use of The Starmaker Booth featuring sing-a-long karaoke. (Web site) www.justborn.com

Ford Motor Retail Sales Uses Wireless Ronin's Digital Signage Solution
Wireless Ronin Technologies, a Minneapolis-based marketing technologies provider, will offer a digital signage solution to Ford Motor Company's Ford and Lincoln dealerships. Wireless Ronin and Alteris Group have teamed up to create Alteris Group Powered by RoninCast(R) to offer Ford and Lincoln dealerships with a service menu board solution. Alteris Group, LLC is a marketing and learning company delivering a wide range of support services including video and digital media for digital signage platforms.
"Ford Motor Company needed brand consistency and messaging and sought this through a digital signage solution," said Tim Connor, co-owner of Alteris Group. "Combining Wireless Ronin's robust RoninCast digital signage solution with Alteris Group's marketing and service expertise created the perfect combination for Ford to optimize their branding and messaging efforts. The result is Alteris Group Powered by RoninCast."
Wireless Ronin will provide hardware, software development, content engineering, training, solution implementation, and support and hosting through its 24/7 customer support center. Alteris Group is a supplier to Ford Motor Company and will provide Ford with its sales and marketing experience to approach Ford and Lincoln dealerships with a service menu board solution.
"Ford Motor Company wanted to allow each Ford and Lincoln dealership the flexibility to display key pricing information while maintaining corporate control of the primary advertising messages in each dealership," said Wireless Ronin President and CEO Scott Koller. "Alteris Group powered by RoninCast is the ideal solution for Ford Motor Company because it facilitates both flexibility and control, to address Ford's needs." (Web site) www.wirelessronin.com

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