Hershey's Halloween Hangout Display Features 3D Header
Hershey Foods offered retailers a Halloween Hangout display to strengthen brand recognition and stimulate sales of Hershey's Reese's candy around Halloween.
The spooky 3D header depicted a haunted house with trick-or-treaters. Hershey placed 2,500 displays during a four-week period leading up to Halloween, the biggest candy holiday of the season.
The Hershey Halloween Hangout display was designed and manufactured by Rapid Displays of Chicago, IL. Hershey Foods was responsible for the display graphics.
Korbel Haunted House Display Ties Into Halloween Promotion
Korbel Champagne Cellars is reminding consumers to buy its California champagne as part of a Halloween promotion.
A haunted house replete with banners and bats integrates bottles of Korbel, encouraging consumers to make Korbel part of their Halloween celebrations.
Miller Beer Features Halloween Promotion
This Halloween, consumers will choose tasty treats from Miller beer as they gather with friends to celebrate.
Eye-catching point-of-sale materials will differentiate Miller Lite and Miller Genuine Draft and capture the attention of target groups both on- and off-premise. Off-premise POS includes a string pennant, imprint banner, inflatable pumpkin display enhancer and a display card. POS targeting Hispanic consumers is also available to retailers.
Delta Offers Customers Access To Self-Service e-ticket Kiosks
Few environments are more hostile to a kiosk than an airport. Faced with the task of producing a self-standing e-ticket kiosk for Delta Air Lines, Creative Kiosk turned to membrane pressing of three-dimensional components with rigid thermofoil, replacing the conventional sheet metal exoskeleton of traditional kiosks with an internal steel frame.
"I haven't seen the same kind of wear on components membrane pressed with Renolit film," said Tom Zaken, Director of National Program Dev., Creative Kiosk. "Membrane-pressing also offers us increased design freedom because the film conforms to virtually any shape that can be routed into MDF board, including rounded corners, edge detail, deep recesses, and brand identification. It's also seamless, easy to clean and cost effective."
"It was clear that merely improving on existing kiosk designs would not yield the radical improvements required by Delta," Zaken said. "It required a complete rethink of kiosk design that capitalized on new methods available to shape and surface three-dimensional components."
"Instead of relying on the enclosure for structural support, we utilized an internal steel frame," he said. "For the exterior, we affixed three-dimensional membrane-pressed panels clad in a rigid thermofoil (RTF) material from American Renolit Corporation that simulates stainless steel. A burl wood shelf on the front of the kiosk completed the overall look. With this design, we're able to manufacture the kiosks at one-tenth the cost of the original design."
The kiosk panels were fabricated of routed ¾-in MDF board that was membrane pressed by Piedmont Woodworking, Rutledge, GA with scratch and mar-resistant Renolit film from American Renolit Corp., Whippany, NJ. Creative Kiosk, Norcross, GA, designed and fabricated the new self-standing e-ticket kiosk for Delta Air Lines.
Seattle's Best Coffee Cafes Open In Borders Books & Music Stores
Borders and Seattle's Best Coffee, a subsidiary of Starbucks Corporation, have formed an agreement in which Borders will operate Seattle's Best Coffee cafes in more than 400 existing Borders Books & Music stores in the U.S. and Alaska.
"Enjoying a great cup of coffee is an important part of the shopping experience at Borders and is one reason our customers spend more time with us," said V in Altruda, President of Borders Stores Worldwide. "With the conversion to SBC cafes, Borders is improving on what is already a compelling distinction in our stores."
Like existing Seattle's Best Coffee locations, the SBC cafes at Borders stores will serve their full line of SBC premium coffee and non-coffee beverages, including lattes, mochas and JavaKula, SB's signature blended coffee line. In addition, the cafes will offers a fresh food menu, featuring pastries and bakery items, as well as warm and cold sandwiches.
The agreement with Borders highlights Starbuck's commitment to growing the SBC brand while leveraging its experience and expertise in licensing. "The Seattle's Best Coffee brand and customer base is a strong match with the Border's brand," said Jim Donald, Starbucks President, NA. "We believe that Seattle's Best Coffee is a quality brand with strong potential for growth and this agreement with Borders demonstrates our commitment to elevating its profile."
America Online Introduces AOL Optimized PC
America Online has introduced the AOL Optimized PC, an affordable computer system that includes the hardware and software needed to get consumers up and running and online. Available for $299.99 with a 12-month AOL membership commitment of $23.90 a month, the AOL Optimized PC is currently available in Office Depot Stores, and will be introduced shortly to other major retail locations nationwide.
"We're addressing the needs of the millions of Internet intenders who are first-time PC buyers or novice computer users," said Kenn Turner, Sr. V.P. and GM, AOL Key Audiences. "They've told us that affordability and an interest in making one simple buying decision for everything they need to use the computer and get online is important to them. We think the complete AOL Optimized PC solution delivers unprecedented value, while maintaining performance and quality."
Fleischmann's Trans Fat-Free Soft Spreads Available
In response to growing consumer concern about trans fats in their diets, Fleischmann's has made its entire line of soft spreads trans fat-free. With the introduction of the newly reformulated Fleischmann's Original and Unsalted flavors, all four varieties of Fleischmann's soft spreads offer consumers great buttery flavor without trans fat or cholesterol.
"Consumers have become increasingly concerned with reducing trans fat in their diets," said Sharon McLenahan, V.P., Marketing for ConAgra Foods' Dairy Brands. "The new Fleischmann's trans fat-free soft spreads retain their great light, buttery taste, making Fleischmann's ideal for consumers choosing a healthy lifestyle."
Williams-Sonoma Launches Home Furnishings Brand
Wiliams-Sonoma, Inc. has launched Williams-Sonoma Home, the first brand in the Williams-Sonoma family to focus exclusively on the premium level of the home furnishings market. The new brand will be centered on beautifully crafted dining and living room furniture, accessories for entertaining, lighting, tableware, beddings and bath linens.
IHOP Names C. O'Keefe Chief Marketing Officer
IHOP Corp. has appointed Carolyn O'Keefe to the position of Chief Marketing Officer. In her new position, O'Keefe will focus on strategies designed to further energize the IHOP brand and continue the Company's strong same-store sales momentum established over the past 18 months. She most recently served as V.P., Retail Concepts for Baskin-Robbins. Previously, O'Keefe was V.P., Marketing for the Walt Disney Company's Disney Interactive Division and she also held various marketing positions with PepsiCo.
Sparks Exhibits & Environments has appointed Shannon Kuni, a veteran account executive, to its Atlanta, GA office. With 13 years in the event industry, Kuni brings a wealth of experience to the Sparks team.
Challenge Printing Appoints R. Kasel To Design Team
Challenge Printing Inc., Eden Prairie, MN, has appointed Ron Kasel as Display Design Manager. Kasel's career spans 25 years and his expertise is in Structural Design. With the addition of Kasel, Challenge Printing will be well positioned to make an even bigger impact on the point-of-purchase market, an area in which it already has seen tremendous growth.
Outwater Plastics
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