Creative Online Weekly <br> October 18, 2010

Week of October 18, 2010

banners

Paper Jamz Toy Guitars Displayed At Walgreens
Walgreens is featuring an interactive Paper Jamz display to give customers the opportunity to try out the guitar in store. “We believe Paper Jamz will be the hot new toy and technology for kids,” said Bryan Pugh, Walgreens Vice President of Merchandising. Produced by WowWee, Paper Jamz instruments are battery-operated guitars and drum sets that feature Active Graphics™ Technology, meaning that music is played based on embedded touch sensors.

New Wireless Company Mobilicity Opens Stores With Instantly Recognizable Brand And Adaptive Retail Design
New wireless company Mobilicity has just opened 38 stores in Canada in a burgeoning new wireless marketplace. Every detail of the new retail stores was designed to convey Mobilicity's brand message of unbeatable value coupled with a new approach to wireless.
Mobilicity wanted to create an instantly recognizable design that was clean, fresh and straight forward with emphasis on the colour magenta. The new stores had to have an urban theme and communicate the simplicity of the brand proposition to Canada's multicultural market. Furthermore, in keeping with Mobilicity's value and simplicity-based positioning, the design had to be inexpensive and easy to maintain and install.
Sara Moore, Mobilicity vice president, marketing, said, "The vibrant yet simple look-and-feel of Mobilicity stores and kiosks reinforces our affordable, simply designed unlimited wireless plans."
DMD Retail Design, a leading independent North American retail design firm, created an adaptive retail design and fixture program that allows Mobilicity to open everything from point of sale kiosks to full size stores in a matter of days instead of months. Each store was prefabricated and installed rather than built on site. The adaptive nature of the design means that vendors can take the design assets and fixtures of the store with them if they choose to move to a new retail space. (Web site) www.dmdltd.com

Panini America Displays Toy Story 3 Stickers
Panini America, Arlington, TX, is displaying its Official Toy Story 3 Sticker Album/Stickers Collection. The Disney Toy Story 3 album is designed to encourage the fun family-friendly activity of sticker collecting.
The official Toy Story 3 Sticker Album features stickers of the Toy Story series' favorite characters including Buzz, Woody, Jessie and Bullseye and introduces new characters from the movie such as Lots-o'-Huggin' Bear, Buttercup, Trixie and Mr. Pricklepants. The 40-page album features 180 stickers and depicts scenes from the Toy Story 3 movie.
The Toy Story 3 Album and Sticker packets (8 stickers per packet) are available at major U.S. retailers including Walmart, Target and Toys R' Us and retails for a suggested retail price of $1.00. (Web site) www.paniniamerica.net

Cost Plus World Market Ties In With ‘Eat Pray Love’ Film
Cost Plus World Market recently partnered with Sony Pictures Entertainment's film, “Eat Pray Love,” to license a line of Eat Pray Love products organic to the film's themes, including leather journals, prayer beads, clothing, accessories, and wines from Italy.
As a company whose buyers shop the world - including the key locations of Italy, India, and Indonesia - to bring back unique, authentic, and affordable items to its retail locations, World Market was the perfect choice to partner with Sony Pictures Entertainment. World Market locations highlighted an in-store shop, which featured Eat Pray Love-licensed products as well as items from the retailer's collection, including jewelry from India, gourmet food baskets, incense, mats, lanterns, an Indonesian bench, and an Italian bistro table set.
Customers could enter a sweepstakes in-store for a chance to win a grand prize trip for two to one of the three destinations featured in the film - Italy, India, or Bali; a $1000 World Market gift card, and a private movie screening of Eat Pray Love.
. Throughout the promotion, World Market will be sampling The Republic of Tea's Eat Pray Love Tea at select stores. The tea blends flavors from Elizabeth Gilbert's three destinations of self-discovery - succulent blood oranges from Italy, smooth black tea from India, and heartwarming cinnamon from Indonesia.

Miller High Life Launches 'Give A Veteran A Piece Of The High Life' Donating Up To $1 Million To Iraq And Afghanistan Veterans
Miller High Life, in partnership with Iraq and Afghanistan Veterans of America (IAVA), has launched a bottle cap and can tab collection program that will contribute up to $1 million in cash and experiences to help veterans enjoy some of life's little luxuries.
Miller High Life is rallying American beer drinkers to show their support and help "Give a Veteran a Piece of the High Life" by donating 10 cents for every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned to participating retail accounts or via mail between July 1 and September 30, 2010. Proceeds will go directly to providing veterans with a variety of "High Life" experiences ranging from tickets to professional sporting events and concerts to outdoor adventures throughout the summer. Iraq and Afghanistan veterans can sign up for unique "High Life" experiences such as fly fishing with a professional angler, visiting the bullpen before a baseball game, and VIP tours of popular sports venues. There will also be unique opportunities to throw out the first pitch at a baseball game, meet professional athletes and more.

Lotus Bakeries Partners With Simmons Family To Open Biscoff Coffee Corner
Lotus Bakeries, which sells Europe's favorite cookie with coffee, and Simmons Family owners of Simco Restaurants' popular PIER 39 establishments on Fisherman's Wharf, have jointly opened Lotus Bakeries' first branded retail store where its world-famous Biscoff cookie products will be sold. These two family-owned-and-operated businesses are jointly opening the Biscoff Coffee Corner and Biscoff Coffee Cart at San Francisco's PIER 39. The Biscoff Coffee Corner offers a free cookie with every coffee purchase, enabling customers to enjoy the traditional way in which Europeans consume their daily coffee.
"PIER 39 is the perfect location for the very international Biscoff cookie," said Marco de Leeuw, Executive President of Lotus Bakeries North America. "The Simmons Family is a great partner to help us open our first Biscoff-branded store and introduce the European cookie-with-coffee concept."
"We serve guests from all over the world every day, so it seemed natural to provide Europeans the comfort of home while introducing Biscoff cookies to a new group of people who haven't tried them," said Scooter Simmons, Owner of Simmons Family Waterfront Hospitality restaurants.

Publix Deli Debuts Kids Meals
Publix Supermarkets is introducing the Publix Deli Kids Meal concept, which will offer five fresh, ready-to-eat kids meals for $3.99. Each meal consists of an entrée, two sides and a drink.
"Our customers look to us to provide meal solutions, and finding nutritious meals for their children is no exception," said Maria Brous, Publix director of media and community relations. "Whether as a solution to back-to-school meal planning or for families on the go, our new Publix Deli kids meals are the perfect solution to the question of 'What's for lunch or dinner?'." The deli worked with Publix's in-house registered dietician to ensure each meal was balanced, wholesome and nutritious.

Corner Bakery Cafe 'Gets Fresh' This Summer With Program Celebrating Fresh Produce And Supporting Community Gardens Nationwide
Corner Bakery Cafe has introduced its "Get Fresh" program and announced the expansion of its Community Garden Grant to benefit 20 neighborhood gardens across the U.S. in 2010. With every purchase of featured "Get Fresh" summer menu items, including the Berry Almond Swiss Oatmeal and the BBLT (Twice the Bacon & Local Tomatoes), Corner Bakery has pledged to donate a portion of proceeds to the garden grant, helping to bring neighbors together in support of fresh eating and healthy living. Guests can also contribute and show their support for community gardens by capturing photos of themselves enjoying a "Get Fresh" menu item and posting those images to the Corner Bakery Cafe Facebook page.
"We feature locally-sourced tomatoes and seasonal berries during the summer months and more than 40 different types of fresh produce throughout the year, and we're extending our commitment to fresh produce beyond the doors of our cafes with our newly expanded Community Garden Grant," said Jim Vinz, President and COO of Corner Bakery Cafe.

'Mad Men About Style' Campaign Offers 'Made Men' And Banana Republic Fans A Style Guide And A Chance To Win A Walk-On Role
Building off the success of last year's inaugural marketing promotion and to celebrate the fourth season of AMC's "Mad Men," the network and Banana Republic are extending their promotion for a second year to feature "Mad Men" in all of Banana Republic's North American retail locations. The "Mad About Style" campaign launches in-store the week leading up to the season premiere.
“Mad Men” was recently promoted in every Banana Republic retail location, in more than 400 stores, throughout the U.S. and Canada. Banana Republic is creating a Style Guide featuring the versatility of stylish dressing - from 9-5 and dinner at 8, from the corner office to VIP lounge. The Guide features "Mad Men" characters and images alongside Banana Republic looks, and is available in-stores while supplies last. Banana Republic windows also showcase mannequins dressed in modern looks to wardrobe a stylish life, along with "Mad Men" imagery and season four tune-in details. AMC and Banana Republic are also encoring a Casting Call, a co-sponsored contest where customers can enter to win a walk-on role for an upcoming "Mad Men" episode plus a $1,000 gift card from Banana Republic.
"The promotion leverages the strength of both brands to cross-promote the upcoming season and showcase two brands that share a strong passion for style," said Charlie Collier, president of AMC. "To have a promotion of this size and scope around a multiple season premiere underscores the strength of both brands."
"Mad Men and Banana Republic are both mad about style. Banana Republic is known for its versatile fashions, with modern takes on 1960s icons like the pencil skirt, cardigan, and suit - which is why our collaboration with Mad Men is a natural fit," said Jack Calhoun, president of Banana Republic.

77kids By American Eagle To Open Seven Brick-And-Mortar Stores This Year
77kids by american eagle, the kids brand from American Eagle Outfitters, plans to open seven 77kids by american eagle brick-and-mortar stores. In addition, the brand is launching little77™, a new line of clothing and accessories for babies zero to 18 months.
The little77 brand will be available online and in the new brick-and-mortar stores, and includes a rich collection of denim, graphic tees, hoodies, and "kid cool" fashion items for boys and girls. The little77 newborn collection features boys', girls' and unisex essentials for the littlest customers. Both 77kids and little77 strive to deliver a combination of fashion and function that is different from anything else in the marketplace.
Betsy Schumacher, chief merchandising officer, 77kids by american eagle, said, "We are striving to create an environment that showcases our 'kid cool' assortment, while also offering an interactive, entertaining shopping experience unlike anything else. Our goal is to make 77kids the first and last stop at the mall for on-trend clothing and accessories for babies and kids."
Unique store design elements include a "denim canyon," featuring the extensive 77kids denim collection. Games will be projected onto the floor to entertain kids while parents shop. Additionally, each store will have two 77kids interactive touch screens. Using these screens, customers can: See their reflection in a special mirror and interact with a make-believe world of animated characters; Select key 77kids outfits, which will appear virtually on the user like a digital paper doll; Pose for photos, which can be customized with personal messages and graffiti, then printed at the checkout area to take home or post in the store; and Swipe 77kids loyalty cards to receive special offers and prizes.

JCPenney And ALDO USA Team Up To Bring Shop-Within-A-Shop Footwear And Accessories Concept To 600 JCPenney Stores
J. C. Penney Company and ALDO USA announced plans for JCPenney to become The ALDO Group's exclusive department store retailer in the United States for its Call It Spring brand. The ALDO Group, a leading international retailer with operations in more than 1,500 stores in over 50 countries, is world-renowned for its reputation in creating fashionable footwear and accessories. Dramatically expanding JCPenney's modern footwear and accessory assortment, Call It Spring will launch as a unique shop-within-a-shop concept - over 600 sq. ft. shop in Women's and over 400 sq. ft. shop in Men's -- providing JCPenney customers an extensive collection of over 300 styles of on-trend footwear and accessories - all at compelling prices. The concept is set to launch this fall in JCPenney's Manhattan store, expand to 100 JCPenney stores and on jcp.com in spring 2011, and then to an additional 500 stores in fall 2011. JCPenney will be the only department store retailer to carry the Call It Spring collection outside of The ALDO Group's specialty stores.

Tix Exhibit Merchandising Opens Two Museum Exhibition Stores: 'Cleopatra' At The Franklin Institute In Philadelphia And 'Tutankhamun' At Denver Art Museum
Tix Corporation's wholly-owned subsidiary Exhibit Merchandising, LLC, has opened two museum stores related to recently opened exhibits, "Cleopatra: The Search for the Last Queen of Egypt," which opened at The Franklin Institute in Philadelphia, "Tutankhamun" at the Denver Arty Museum.
This unique exhibition about the legendary queen, Cleopatra, will travel to five North American cities. The show is organized by National Geographic and Arts and Exhibitions International, with cooperation from the Egyptian Supreme Council of Antiquities and the European Institute for Underwater Archaeology, and features about 150 artifacts. The museum store related to the exhibit, "Tutankhamun: The Golden King and the Great Pharaohs" at the Denver Art Museum is part of a five-year planned tour.

Tootie Pie Partners With Kraft Foods And HEB For Upcoming Holiday Season
Tootie Pie Company, a marketer of handmade pies, has entered into a partnership with Kraft Foods for the upcoming holiday season to co-market Tootie Pie with Kraft's Cool Whip. Don Merrill, President & CEO, said, "Experience tells us that more in-store pie tastings result in significantly more Tootie Pie sales. Once customers taste Tootie Pie, they are hooked. HEB wants to grow Tootie Pie sales dramatically and brought Kraft to the table in a three-way partnership that will drive consumers to the frozen food section during peak times of the year!" Based in San Antonio, Texas, HEB is one of the largest independent grocery chains in the United States.

Macy's Creates Kinect™ for Xbox 360® In-Store Gaming Experience
Macy's has launched aggressive new back-to-school efforts that will position the retailer as the shopping destination for tweens, teens and college coeds readying for the new school year. The initiatives include a partnership with Microsoft for an exclusive preview of the revolutionary Kinect™ for Xbox 360®.
Macy's is unveiling Kinect for Xbox 360, a whole new way to play with controller-free games and entertainment, in 13 stores nationwide. Simply step in front of the sensor and Kinect sees you move, hears your voice and recognizes you, no controller required. Games are designed to be easy to learn, quick to play, and fun to watch, so even those who have never played before can jump right in. Kids can see for themselves by trying it out exclusively at Macy's before it hits stores.

D23 And ArcLight Cinemas Present A Month Filled With Classic Disney Movies
D23, Disney's official fan club, and ArcLight Cinemas, the premier moviegoing venue in Southern California, will present classic Disney movies every, giving movie lovers the rare opportunity to revisit some of their favorite Disney characters and stories on the big screen.
Adding to the Disney excitement at ArcLight Cinemas, D23 and The Walt Disney Archives have assembled an exclusive collection of classic movie posters from more than 70 years of Disney history. This amazing Disney-themed poster wall will be displayed from July 14 to Aug. 31 at ArcLight Sherman Oaks and ArcLight Pasadena.

Maggie's Organics Launches First-Ever Fair Labor-Certified Clothing Line
Maggie's Organics, a long-standing producer of clothing made with organic fibers, is now the first manufacturer to sell clothing that is independently certified to a new standard for Fair Labor Practices and Community Benefits. Maggie's sweatshop-free clothes are available at hundreds of stores across the United States and Canada.
Maggie's Fair Labor-Certified apparel includes Knit Dresses, Camisoles, Tanks, Wraps, Hoodies, and Pants for women, and Scarves and T-Shirts for women and men. Retail prices on Maggie's new apparel line range from $12 to $35 proving that ethically based apparel made with certified organic fibers can be affordable. Up until now, third-party certification of fair-trade and/or fair-labor practices has been available for commodity products such as coffee, tea, and bananas. Maggie's Organics is the first apparel company anywhere in the world to receive this third-party certification, issued by Scientific Certification Systems (SCS), which inspected every stage of Maggie's production chain. The stages include farming the organic cotton, ginning and spinning the crop into fabric in Nicaragua, cutting and sewing garments in Costa Rica, screen printing, office and warehouse operations in Michigan.

Target Opens First Manhattan Store In East Harlem
Target is opening its first store, celebrating the local flavor and featuring more space devoted to fresh food, everyday essentials and home basics geared for apartment living. The store is easily accessible with a pedestrian bridge linking mass transit to the store on the second floor of the East River Plaza.
Target has tailored the store's merchandise assortment to include a generous selection of multicultural offerings including Spanish language and Ebony greeting cards, Gospel and Latin music, Spanish language books and movies, religious candles and a large assortment of multicultural dolls. A large assortment of apartment-appropriate items such as storage solutions, pillows and airbeds will also be available. As with all Target stores, the new general merchandise store will offer everyday essentials, household products, electronics, clothing and seasonal items. And, it will feature Target's new expanded food layout offering fresh packaged produce, meats and baked goods.
In celebration of the East Harlem store opening, Target is launching the Harlem Designer Collections in key stores, predominately on the East Coast. The diverse partnership features designs from notables Isabel and Ruben Toledo, renowned designer Stephen Burrows, as well as chef extraordinaire, Marcus Samuelsson. These limited-time only collections span across categories and reflect the spirit of Harlem. Each collection will honor Harlem while giving to the local Harlem community. Target will donate 5 percent of each product's purchase price to a non-profit of the designer's choice.

Heelys Offers NANO™ Skate Shoe
Heelys has launched the patent-pending Nano™, a one of a kind inline footboard, using Heelys' patented bracket and new 'Sole-Link™' technology. The all new Nano™ was designed in house at Heelys and works by simply removing the wheel from one of the Heelys skate shoes and snapping the patented wheel bracket into the Sole-Link™, like a ski or snowboard binding. For use on a single foot, the innovative board thrills the user with the same sensations and freedoms felt while slalom skiing and wakeboarding. The Nano™ lets skaters move farther, faster and longer than ever before.
"Because of the hybrid way of skating and flexibility of tricks, we have started calling the sport FREE BOARDING," said Heelys CEO, Tom Hansen. "The Nano™ will appeal to this new base of users and give our existing Heelys wearers another way to enjoy their Heelys."

New LEAN CUISINE® Market Creations Debut
New LEAN CUISINE® Market Creations feature amazing steaming pouches that lock in nutritious ingredients and unlock delicious flavor for a hassle free dinner ready in minutes. Not only do these new dishes taste great, they contain 300 calories or less. Each recipe is crafted to match taste buds with contemporary ingredients such as Portobello mushrooms and savory garlic chicken with bowtie pasta. With convenience in mind, these dishes go from pouch to plate in minutes - allowing consumers to enjoy a delicious no-fuss dinner.

Hitachi GST Redefines External Storage With LifeStudio™ Drive Family
Hitachi LifeStudio Drives are the first all-in-one external drives that make it easier to organize, protect and relive life's greatest moments, by automatically pulling together and organizing photos, videos, music and documents from a computer, any connected USB device or social media outlets; making them easier to access, view and share. Users can easily upload, view and interact with photos on Facebook™, Flickr™ and Picasa Web Albums™ without leaving the app. It's also the only external drive that effortlessly displays all favorite memories on a 3D wall. Hitachi LifeStudio drives take data protection to the next level, offering both local and online cloud backup in one integrated solution, within one interface - no more downloading and installing two separate programs. All online content is stored in its natural format, so files are available from any Internet browser anywhere in the world, and even from an iPhone® and iPad®.
For the first time within an external drive, users can search, filter, watch or subscribe to millions of titles from online content providers. LifeStudio Plus external drives are the first in the industry that feature an integrated USB key for ultimate flexibility, which easily syncs content for grab n' go convenience.

Moen Introduces Hand Shower Option
Moen has introduced a Hand Shower Enhancement to ioDigital's Roman Tub and a new style option. Moen®'s ioDigital™ Roman tub new shower option offers precise flow and consistent temperature in the bath with innovative, user-friendly technology. The new hand shower compatibility allows users to take complete control of their bath experience. The user can set the ideal temperature and flow rate from their Roman tube hand shower Up to three presets can be programmed for custom bath height and temperature settings. User friendly technology stops the water flow at the desired level automatically. Optional remote control offers the ability to turn on the tub and/or hand shower from across the room. Style options are also offered including more modern décor.

Martha Stewart Pets™ Line Arrives At PetSmart
Martha Stewart's new line of pet products, Martha Stewart Pets™, is now available exclusively at PetSmart stores. The new line reflects Martha's lifelong commitment to pets and includes a wide range of pet products such as apparel, collars, leashes, bedding, feeding, grooming and bathing supplies - each designed, tested and approved by Martha, her pets and her team of experts. "Martha Stewart is synonymous with timeless design that's also useful, and we're thrilled to offer this one-of-a-kind collection only at PetSmart," said Matt McAdam, vice president of merchandising. "The new line gives pet parents another reason to visit our stores for the products and services they need for their pets to enjoy healthy, happy lives."

Starbucks VIA® Ready Brew Iced Coffee Now Available At Starbucks Stores In U.S. And Canada
New Starbucks VIA® Iced Coffee from Starbucks Coffee Company has joined other refreshing made-to-order beverages at Starbucks stores in the U.S. and Canada. Starbucks VIA® Iced Coffee is a special blend of medium roasted coffee and is made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. Lightly sweetened with cane sugar, Starbucks VIA® Iced Coffee is a convenient and easy option for making iced coffee at home or on the go. It dissolves quickly in cold water and does not require special equipment or waiting for coffee to cool. Starbucks VIA® Iced Coffee comes in single use sticks sized for a 16 fl. oz. water bottle.
Annie Young-Scrivner, Starbucks global chief marketing officer, said, "We're excited to give our customers new ways to enjoy Starbucks® coffee, and Starbucks VIA® Iced Coffee - a thirst-quenching complement to the Starbucks VIA® portfolio - is perfect for iced coffee drinkers and a great addition to our summer beverage selection."

Seagate Breaks Capacity Ceiling With World's First 3 Terabyte External Desktop Drive
Seagate, a leader in hard drives and storage solutions, introduced the world's first 3 Terabyte (TB) external desktop drive. Available immediately, the 3TB FreeAgent® GoFlex™ Desk external hard drive helps to meet the explosive worldwide demand for digital content storage in both the home and the office. With 3TB of capacity people can store up to 120 HD movies, 1,500 video games, thousands of photos or countless hours of digital music. A key addition to the company's recently introduced GoFlex™ family of hard drives, the 3TB GoFlex Desk external drive couples immense capacity with the flexibility to adapt the drive's USB 2.0 interface to a USB 3.0 or FireWire® 800 connection to meet varying performance and transfer speed needs. Consumers can easily create, store and access content from either a Windows® or Mac OS X computer on the GoFlex Desk external drive, thanks to an included NTFS driver for Mac.

Val de Vie To Launch Coffee Style Pinotage In U.S.
Val de Vie, a historic wine estate on the Berg River on the Western Cape of South Africa, has launched its first vintage of Barista, a "Coffee Pinotage" created by Bertus Fourie, Winemaker for Barista Pinotage. Barista is produced from 100% Pinotage grapes from the Robertson Valley. The release of this wine is important not just as an excellent example of a unique South African wine, but also as a vehicle for introducing the US to this native grape. It is imported by the Indigo Wine Group, based in Venice, Florida.

Whitey's™ Spices Things Up Texas Style With New Jalapeño Beef Chili
Whitey's, the chili brand of Windsor Foods, has introduced Whitey's Jalapeño Beef Chili, a genuine, bold, true-to-Texas mix of premium beef, fresh jalapeño peppers, tomatoes and onions. Lorena Cantu, product manager, Whitey's, said, "Beans are strictly against the law in Texas chili and we wanted to bring a real bold and spicy Texas chili to the table. Right now, chili, Texas cuisine and jalapeño peppers in particular are trending high. It's a simple recipe destined to become a favorite among the back-to-basics crowd."

Price Pfister Debuts New Avanti Pull-Down Kitchen Faucet Bringing Gourmet Style To Modest-Sized Kitchens
Price Pfister®, a century-long leader in the residential kitchen and bath fixture industry, has introduced the new Avanti™ Pull-Down Kitchen Faucet. Avanti is the first pull-down kitchen faucet from Price Pfister designed on a smaller scale for homeowners who desire the style and functionality of a pull-down, but have more modestly-sized sinks and kitchens. The Avanti Pull-Down Kitchen Faucet features a unique curvature that starts at the base of the faucet and twists its way up toward the spout. This curvature gives the design a bit of contemporary flair for kitchens with more modern décor, yet remains simple enough to coordinate well with most kitchen styles.

North American Salt Company Offers Pet-Friendly Ice Melter
North American Salt Company has added a new, premium, pet-friendly product to its Safe Step® family of ice melters. Sure Paws™, an all-natural, fast-acting ice melter, doesn't irritate pets' paws but melts ice down to minus 15 degrees Fahrenheit. "Pets are an important part of families, so this extremely efficient product will keep residential driveways and walkways safe but is easy on pets' paws and skin," said Jerry Bucan, vice president and general manager of NASC's consumer and industrial business. The ice melter was specifically created to offer consumers a pet-friendly option, developed with a patent-pending formula containing 100 percent organic ingredients, and contains no salt or chemicals. When used as directed, Sure Paws is also gentle on concrete and vegetation.

Rose's Cocktail Infusions Introduces First Ever Light Martini Mixer
Rose's, a leading brand in the Dr Pepper Snapple Group portfolio, has introduced Rose's Cocktail Infusions® Light, the first-ever line of light martini mixers available in two new flavors, which makes it easy to pour, stir and enjoy delicious drinks at any gathering. The product line that features no artificial sweeteners is available in Cosmopolitan Light, a blend of cranberry and lime flavors, and Tropical Fruit Twist Light, a blend of tropical fruit flavors including orange, pineapple and fruit punch. Just in time for summer pool parties, the product is now available at retail locations nationwide. Jaxie Alt, vice president of marketing for Rose's, said, "Rose's Cocktail Infusions Light is an innovative option that allows consumers to impress their friends with trendy cocktails and the benefit of fewer calories."

Valspar Signature Colors With Hi-DEF Advanced Color System Technology Debuts
Valspar has pioneered a breakthrough in paint color and performance technology with the launch of Valspar® Signature Colors® with Hi-DEF Advanced Color System™. The innovative formulation, available exclusively at Lowe's, boasts the ultimate hiding formula, which covers most old colors in one coat - delivering a faster, easier application. The paint also features super-saturated pigments for "true-to-chip" accuracy, meaning Valspar's more than 3,000 colors are the truest colors possible and are more vibrant and richer than ever before.
Howard Heckes, Valspar's senior vice president, Consumer Division, said, "People tell us that what they want most in a paint is a product that hides the old color quickly and easily, and matches the color on the chip. Valspar Hi-DEF Advanced Color System™ delivers that and much more." Available exclusively at Lowe's stores nationwide, Valspar Signature Colors with the Hi-DEF Advanced Color System™ technology comes in matte, eggshell, satin and semi-gloss finishes.

E-Z-GO Introduces The 2Five™ Its First Street-Legal Vehicle
E-Z-GO® introduces the 2Five, its first street-legal vehicle designed for neighborhoods and public roads with a speed limit of 35 mph or less. The 2Five travels at speeds up to 25 mph and has a 48-volt AC electric powertrain, four-wheel hydraulic disc brakes, and an on-board charger among other standard features, providing the perfect balance of eco-inspired living, safety and convenience. The 2Five is a perfect vehicle option for neighborhood road travel, running errands and for those who lead an on-the-go lifestyle. Eco-friendly features include a 48-volt, zero-emissions electric powertrain that uses AC current. The electric drivetrain lowers vehicle noise and eliminates use of hazardous fuel and oil, and the 2Five's AC Drive system requires less energy to operate than traditional DC-powered electric vehicles. Regenerative braking puts energy back into the vehicle's batteries whenever brakes are applied to maintain a quality driving experience between battery charges. An on-board solid-state battery charger is energy efficient and makes charging simple. The 2Five's foam seating is made of 100 percent recycled material.

ZOMM, World's First Wireless Leash For Bluetooth Enabled Mobile Phones Now Available In Best Buy Stores
ZOMM, an emerging technology company, has released the world's first wireless leash for mobile phones, called ZOMM, now available in Best Buy stores nationwide. Using Bluetooth® technology, the keychain-sized ZOMM prevents users from losing or misplacing their mobile phone by vibrating, flashing lights and sounding an alarm when they separate from their phone. "Mobile phones are packed full of personal information and confidential business communication, so losing one is a nightmare for most people," said Henry Penix, CEO and co-founder of ZOMM. "We created ZOMM to fill a tremendous void in the marketplace. Having ZOMM now available in all Best Buy stores nationwide will help fill that void."

ZAGG To Introduce InvisibleSHIELD Dry™ Nationwide Exclusively Through AT&T
ZAGG, Inc., a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™, ZAGGbuds™, and ZAGGsparq™ brands, announced today that AT&T stores will be the first to offer the new invisibleSHIELD Dry™. The invisibleSHIELD is a military-grade, virtually invisible, and indestructible film that protects thousands of gadgets from bumps, scratches, and dings with a lifetime guarantee. The invisibleSHIELD Dry™ is the next generation of ZAGG's flagship product, and takes their original, award-winning scratch protection to a new level with the same protection in a dry-installed film.

Gatorz Launches Octane Sunglass With No Fear Retail Stores
Gatorz Inc. has launched Octane, its first collaborative sunglass with No Fear Retail Stores. Taking the aluminum sunglass design to a new level, the Octane is designed to target a younger market with its sleek styling and classic frame and is the first model by Gatorz to offer a new 3-D logo design along with a 3-D temple design. The Octane is manufactured from 7075 billet aluminum, creating an incredibly strong and lightweight frame. Like all of Gatorz' aluminum frames, the new Octane's frame is flexible, creating a custom fit and no pressure points. The frames are molded around 1.8 millimetre polycarbonate lenses featuring TruRay optics' which are optically correct and distortion free while offering 100% UV protection. The Octane was launched with an integrated marketing plan including in store point of purchase materials to help develop brand awareness and drive sales at retail.

Athletes HoneyMilk Launches With New Branding, New Flavors
After a six-month period of incorporating a guerilla marketing strategy to spread the word about its real milk-based recovery drink to endurance athletes and sport enthusiasts across the country, Athletes HoneyMilk is staking its claim as the product to keep an eye on as the thriving functional beverage category continues to grow. Athletes HoneyMilk nutritional drinks are produced using FDA certified Grade "A," cold, highest-quality fresh milk that comes from the farmers of Select Milk Producers. Athletes HoneyMilk is 100% lactose-free and high in protein, calcium, and phosphorus for building lean muscle mass and supporting bone development. Honey is a great natural source of carbohydrates and is known for boosting performance, increasing endurance and reducing muscle fatigue of athletes. Only premium quality floral white honey is used in the manufacture of Athletes HoneyMilk. The four new HoneyMilk flavors (Vanilla, Açai Pomegranate, Chocolate Light and Coffee Light) are being ushered in with newly designed product packaging, a comprehensive social media/online presence and large-scale retail distribution.

Dragon Pearl Introduces Super Natural Energy Tea Shots
Dragon Pearl's new Super Natural Energy tea shots are produced in California from fresh-brewed organic green tea concentrate using pure whole-leaf tea. A single 2-ounce shot is equal to drinking three cups of strong green tea. The highly-concentrated tea is then mixed with Concord grape, pomegranate, blueberry and acai berry juices for a flavorful, powerful green tea shot. "There's nothing like this," said tea maker and co-founder Dave Dahl. "We're brewing the freshest, most potent green tea, as strong as possible... for a smooth lift, without weird or jittery feelings. Dragon Pearl's Super Natural Energy tea shots launch in Southern California.

Eukanuba Pure Dog Food Hits Store Shelves Nationwide
Eukanuba has introduced Eukanuba Pure dog food, formulated to provide extraordinary dogs with optimal nutrition free of corn, wheat, soy and meat by-products. Eukanuba Pure includes real chicken as the first ingredient and is formulated free of artificial colors, artificial flavors, or artificial preservatives for both puppies and adult dogs. Eukanuba Pure formula promotes healthy nutrition in six key performance areas including: strong defenses, skin and coat, lean muscles, optimal digestion, strong bones and dental defense. Eukanuba Pure for dogs is available at select pet specialty stores nationwide.

Menasha Names Pontow ProPlus Program Manager
Menasha Packaging, a leading provider of packaging and display solutions, has named Aaron Pontow as ProPlus Program Manager. Pontow will be responsible for implementation and optimization of the ProPlus project management strategy at all Menasha Packaging facilities. Since joining the company in 2002, Pontow has held managerial positions at the firm's box and sheet plants, and a graphics/display plant. (Web site) www.menashapackaging.com

Scott Berry Joins Reeve Store Equipment Co.
Store fixture and display designer Scott Berry has joined Reeve Store Equipment Co., based in Pico Rivera, CA. Robert Reeve Frackelton, Vice President of Reeve, said, "Scott's talents include actually designing and rendering fixtures, material sourcing, understanding the manufacturing process, and most importantly, working with many of the major brand marketers across the nation. Scott brings great skills and a fantastic client base to Reeve."

Design Within Reach Names Michael Sainato VP, Creative And Marketing
Design Within Reach, retailer of modern furniture, has named Michael Sainato Vice President of Creative and Marketing. Sainato's career in retail began at Esprit De Corp, and later as senior art director for the Smith & Hawken and J.Crew catalogs. In his new capacity at DWR, Sainato is responsible for the look and feel of the company, including Studios, Website, marketing and advertising.

Masonways Offers Mobile Shelf Merchandiser
Masonways offers its Mobile Shelf Merchandiser, a versatile merchandising solution. The Merchandiser features three Adjustable Wire Shelves for merchandising all types of products. The plastic display sets up easily. The lightweight unit has attached wheels for easy relocation anywhere in a store. For more information, contact Masonways Indestructable Plastics, (Tel) 561-478-8838; (Web site) www.masonways.com

T.M. Shea Offers Horizontal InfoSpinner™
T.M. Shea offers the Horizontal InfoSpinner™ for pegboard or shelf applications. The Horizontal InfoSpinner features three 24" x 4.2" graphic panels, providing a large area for promotional graphics without obscuring product visibility at the retail shelf. Custom lengths are available For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com

Menasha Packaging Offers Display-Ready Clip Hutch
Menasha Packaging offers the Display-Ready Clip Hutch, which uses patented clip technology to reduce labor and assembly costs by as much as 65%. The display accommodates high-impact graphics and provides limitless merchandising solutions. “We created a glue-clip machine that accelerates the assembly process and eliminates wasteful errors,” said Dennis Bonn, VP Marketing, Menasha Packaging. For more information, call 1-800-451-0224 or visit. (Web site) www.menashapackaging.com

Testrite Visual Introduces Perfex Aluminum Sky Frames And Floor Towers.
Testrite Visual Products has introduced Perfex Aluminum Sky Frames and Floor Towers. Triangular and Four sided structures can be hung from the ceiling or stood upright as towers on the Floor. Perfex Sky Frames and Towers feature contemporary curvilinear design, mitered corners, easy top loading and satin matte anodized finishes. The all metal construction is strong and assembly is fast and easy. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601; (Tel) 201-543-0240; (Web site) www.testrite.com

Skyline Exhibits Introduces Arrive® Portable Display & Workstation
Skyline Exhibits has introduced the Arrive® Portable Display & Workstation, which features a full 10-foot Exalt® or Myriad® banner stand display and a single case that smartly converts into a functioning workstation. The case is easily transformed by installing a counter top, a fabric graphic wrap, which provides additional branding and an accessory pole that carries a shelf, literature holder or a digital screen. For more information, contact Skyline Exhibits, (Tel) 651.234.6614, (Web site) www.skyline.com

Bacardi And USO Celebrate Troops With 'Salute To Summer's Best 60 Second Cocktails' Program
Launching for the peak of barbeque season, Bacardi U.S.A. and the USO will launch the "Salute to Summer's Best 60 Second Cocktails" program, which gives consumers simple cocktail and grilling recipes to take the stress out of entertaining, as well as an opportunity to remember our military heroes at home and abroad throughout all their summer celebrations.
Bacardi U.S.A., Inc. has committed to donate $75,000 to the USO at the onset of summer, with consumers (21+) able to increase the total donation amount to a maximum of $100,000 through their participation in the program via the "60 Second Cocktails" Facebook fan page. Each time a new fan of the program joins the "60 Second Cocktails" Facebook fan page, Bacardi U.S.A. will increase its donation to the USO by $1.
The "Salute to Summer's Best 60 Second Cocktails" includes grilling and drink recipes made with BACARDI® rum and flavored rums, GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin, DEWAR'S® blended Scotch whisky and tequila CAZADORES®. In addition, Bacardi U.S.A. and the USO have joined forces with former soldier and Chef John Besh to develop delicious grilling recipes that pair perfectly with the 60 second cocktails. Joining Besh in the program is Bryan Stowe, a seasoned mixologist whose cocktail making style incorporates simple, yet creative recipes using organic, natural ingredients. Like Besh, Stowe is a former soldier and remains involved in military charities. The "Salute to Summer's Best 60 Second Cocktails" program.

Clairol Nice ‘n Easy Conducts Mirror Moments Campaign
Clairol Nice ‘n Easy with Angela Kinsey of NBC's “The Office” have partnered with the charity, Dress for Success, to launch a unique campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror. The “Mirror Moments” campaign kicked-off in New York City’s Grand Central Terminal with an oversized, interactive mirror. On-the-go women were met by Angela's virtual appearance within their reflection, as they unknowingly looked in the mirror.
These surprised reactions were captured, and consumers can help benefit Dress for Success Worldwide by visiting Clairol.com, viewing the short “Candid Camera”-like video and sharing with friends. Each time this video is shared, Nice 'n Easy will donate $1 to Dress for Success.
Clairol Marketing Dir., Nelson Miranda said, “Nice ‘n Easy aims to make every woman’s mirror moment a good one no matter what their daily priorities entail.” Mirror Moments makes women literally “take a look in the mirror” as the campaign includes a number of branded mirror moments including: decals on mirrors in shopping mall bathrooms, mirrored gas station toppers, and bus shelters.

Diageo Partners With New York Giants And New Meadowlands Stadium
Diageo recently announced a sponsorship deal with the National Football League's (NFL) New York Giants and the New Meadowlands Stadium in East Rutherford, New Jersey, highlighting the Captain Morgan and Smirnoff brands, with continued programs around responsible drinking.
Alison Forrestal, General Manager, Diageo Mid-Atlantic, said, "This partnership is a touchdown in our eyes, as we're able to now effectively reach many of our brands' target consumers in the number one football market in the country with messages pertaining to responsible drinking."
The agreement allows for hospitality, brand visibility and signage throughout the complex, and Diageo will also receive usage rights to the New York Giants and Meadowlands Stadium trademarks in conjunction with the Captain Morgan and Smirnoff brands in New Jersey, New York and Connecticut, which will be utilized in on- and off-premise point of sale material, select advertising and store displays. (Web site) www.diageo.com

Disney Star Demi Lovato & General Growth Properties Invite Teens To Music-Inspired Mall Tour
Disney Channel star and Hollywood Records artist, Demi Lovato, and General Growth Properties, are partnering to host a music-inspired mall tour, Shop Til You Rock, that empowers teens to look and feel like rock stars through live local musical performances, exclusive teen activities and special mall offers and giveaways. Shop Til You Rock celebrates teen lifestyles and combines this year's hottest fall fashions with special performances from more than 100 of today's popular music artists. The free events take place at more than 120 GGP malls across 39 states July through August.
"Shop Til You Rock is all about making a summer trip to the mall an experience that's completely devoted to teens," Lovato said. "We're bringing out some of my favorite bands, hosting tons of activities to let teens embrace their own rock star style and showcasing cool fall fashions from today's hottest retailers."
The live, local band performances will be complemented with an opportunity to meet the band and enjoy cool activities designed exclusively for teens, including: Rock On Salon - Teens can release their inner rocker with an outrageous rocker hairstyle, all captured celebrity-style by Kodak. Just Dance - Mall goers can show off their rock star moves and challenge friends to a dance off with America's hottest dance game Just Dance, featuring music from chart-topping artists. Rock Star HQ - Teens can enable their cell phone's wireless technology capabilities to win prizes, get the latest retail offers, register for sweepstakes and join GGP's free, exclusive membership, The ClubSM. Center Stage - Popular retailers will host on-stage fashion spotlights to give teens inspiration to create their best fall looks. There also will be games, contests and trivia to win great Shop Til You Rock and participating sponsor prizes. (Web site) www.shoptilyourock.com

Outwater Plastics

Books

Click On Image To View Digital Edition

September 2010 Issue

Click On Image To View Digital Edition

July 2010 Issue

May 2010 Issue

March 2010 Issue

January 2010 Issue

2010 Illustrated Guide

November 2009 Issue

Back to Top

To See Previous Issues of Online Weekly in Creative's Archives, click here.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit | Newsletters| Online Weekly| Library of Ideas | Online Weekly | Linkedin Group| 2010 November Issue|

SUBSCRIBE TO CREATIVE MAGAZINE

The Web Creativemag.com