Creative Online Weekly <br> October 25, 2010

Week of October 25, 2010

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Sharp Interactive Display Features TVs At Best Buy
This end cap fixture for Sharp at Best Buy balances the needs of the brand and the retailer as it fits well within the branded interior of the store while still amplifying the Sharp brand message. This display features an engaging interactive device that magnifies the pixels on the screen, allowing shoppers to see Sharp’s addition of yellow pixels to the RGB mix for more accurate color representation. This display was created for Sharp by AMD Industries, a Cicero, IL-based p.o.p display firm. (Web site) www.amdpop.com

Bauer Displays SUPREME TOTALONE Advanced Hockey Skate
To support its launch of the most scientifically designed and advanced hockey skate ever produced, the SUPREME TOTALONE, Bauer developed this display to help educate, drive consumer demand, sell support and in-store support.
The launch display can be used as "Counter Top" or "Slat Wall." In either position, the Bauer skate visually appears as if it's "Floating in air," ready to "Leap off" the display. The consumer can interact with the skate, touch it, hold it and experience the skate's new revolutionary features. The Aronson Group, specializing in brand building solutions, designed and produced the launch display for this new breakthrough skate.(Web site) www.thearonsongroup.com

Diagio Features Bar Rail Display
Diagio is using this clear Acrylic napkin/swizzzle stick holder which features an interchangeable slide-in graphic feature. This display allows the changeable graphics to promote new drinks, recipes, food and other bar activities and events. It promotes brand and event awareness. The Diagio Bar Rail Display was created by Practical Retail Merchandising Inc., Evanston, IL 60265. (Web site) www.practicalretailmerch.com

DR. SCHOLL'S® Custom Fit Orthotic Centers Now In Stores
Merck Consumer Care has introduced Dr. Scholl's® Custom Fit Orthotic Centers to help people find customized solutions for their tired, achy feet. The kiosks use revolutionary FootMapping® Technology to measure arch type and the areas they put the most pressure on to recommend the most appropriate Custom Fit™ Orthotic.
"We've combined state-of-the-art foot measurement technology with consumer-friendly software to make it quick and easy for people to find the Dr. Scholl's® Custom Fit™ Orthotic Inserts that are best for their feet," said Charles Lundy, associate director of Footcare Research and Development at Merck Consumer Care. “For the first time, this smart technology is available nationally and could save you hundreds of dollars compared to other custom orthotic inserts sold at retail stores.”

Casual Male Retail Group Opens (DXL™) Superstore
Casual Male Retail Group, a retailer of men’s big and tall apparel, has opened its first Destination XL (DXL), a new men’s superstore concept in Schaumburg, IL.
DXL will offer a wide range of clothing, shoes and products under one roof from CMRG's four existing apparel businesses. The comprehensive selection of products is intended to appeal to various lifestyles across the big and tall market. The DXL stores will offer a collection of good, better and best products merchandised by lifestyle, with a focus on servicing the “end-of-the-rack” department store shopper. The additional square footage of the new DXL concept will carry a vast selection of brands and sizes from value-priced apparel to high-end luxury brands.
The superstore concept was created following research that found that big and tall men are looking for more options in a “one-stop-shop” and are willing to travel longer distances for a place that caters to their specific needs. (Web site) www.casualmale.co

BONGO To Be Displayed At Sears And Kmart Stores
Iconix Brand Group's BONGO junior apparel brand will be available in Sears and Kmart Stores in the United States. To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame, to star and be heavily integrated into the Fall 2010 marketing campaign including in stores and throughout Sears and Kmart marketing collaterals.
Sears and Kmart will be the exclusive United States retailers to distribute a new line of Bongo brand products, which was first made famous in the 1980s by its body-hugging jeans. Bongo has evolved into a leading lifestyle junior brand with extensions into apparel, footwear and other related accessories.
Dari Marder, chief marketing officer, Iconix Brand Group, Inc., commented, "In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand. She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn't hurt that she looks amazing in our jeans."

JoS. A. Bank Clothiers Opens Its First Factory Concept Store
JoS. A. Bank Clothiers has opened its first factory concept store at the Tanger Outlets in Riverhead, New York, which is the first of five stores the Company plans to open in fiscal year 2010 as part of the test phase of its new factory store concept.
"We are excited about kicking off our factory store initiative," said R. Neal Black, President and CEO of JoS. A. Bank Clothiers, Inc. "We believe this concept could represent a significant long-term opportunity for the Company and could result in an additional 50-75 factory stores in the U.S. Further, we feel that the locations we have chosen as part of the initial test phase reflect a good representation of the target market."

Alamo Drafthouse And Levi's® Brand Launch 'We Are All Workers' Rolling Roadshow Tour
The Alamo Drafthouse and the Levi's® brand are presenting the 2010 Rolling Roadshow, a nationwide tour of free outdoor 35mm screening experiences pairing everyone's favorite films with the famous locations where they were shot or set. "We Are All Workers" is the underlying theme of this year's Rolling Roadshow, which will be brought live to movie lovers.
Inspired by Levi's® new Go Forth 'Ready to Work' marketing campaign, which explores how a new generation of real American workers is rolling up its sleeves to make real change happen, the Rolling Roadshow hits the road with nine seminal screenings proving that everybody's work is equally important. The Alamo Drafthouse and the Levi's® brand have curated an eclectic line up of cinema's greatest workers, including an oil baron (THERE WILL BE BLOOD), a cyborg cop (ROBOCOP), missionaries (THE BLUES BROTHERS), law-benders (DIRTY HARRY), law-breakers (JACKIE BROWN), championship contenders (ROCKY) and coulda-been contenders (ON THE WATERFRONT).
Tim League, Alamo Drafthouse CEO, said, "The Rolling Roadshow is an extension of our unique programming philosophy at the Alamo Drafthouse, which continually seeks to find creative ways to celebrate our love of film."
"Collaborating with the Alamo Drafthouse is a perfect fit for the Levi's® brand as we've long admired their work and share the same pioneering spirit. The 'We Are All Workers' Rolling Roadshow gives us an opportunity to take an irreverent approach to the democracy of work and our Go Forth campaign as we blaze a trail across the country," said Doug Sweeny, VP, Levi's® Brand Marketing.

Office Depot Opens First LEED Store In Austin, Texas
Office Depot has opened its first Leadership in Energy and Environmental Design (LEED) for Commercial Interiors (CI) registered store in Austin, Texas. Through LEED for Commercial Interiors, Office Depot is able to integrate environmentally friendly attributes into its stores' preexisting shells. Beginning with the Austin store, all new and relocated North American Office Depot retail locations will receive LEED CI certification, including 14 stores planned for 2010.
"Office Depot is at the forefront of corporate environmental sustainability," said Kevin Peters, President of North American Retail for Office Depot. "And LEED CI is a step forward in our expanded effort to grow greener."
According to Peters, Office Depot aims to continue the success of its LEED Gold certified store which opened in 2008. The store, also located in Austin, Texas, made Office Depot the first retailer to receive LEED Gold Certification on a store prototype. Among its many benefits, the LEED Gold store lowers carbon emissions by 23 percent and is about 15 percent more energy efficient (per square foot) than other Office Depot retail locations in Austin.

Sam's Club® Tests Online Small Business Loan Program For Minority, Women And Veteran Owned Businesses
Existing small business owners and entrepreneurs with hopes of starting up continue to seek access to capital in the form of bank loans, yet are still struggling to land credit. To help support small business and its business members, Sam's Club announced it is testing an online program with Superior Financial Group, the Nation's leading Small Business Administration (SBA) lender, which would make $5,000 to $25,000 loans available to its members who qualify. The Sam's Club small business loan pilot program is a first-of-its-kind and will complement other offerings that cater to small business including low rate merchant credit card processing, convenient order-ahead programs and early shopping hours. The Sam's Club small business loan pilot will focus on serving Main Street minority, women and Veteran owned small business owners as well as micro-entrepreneurs under the SBA's Premier Outreach Express products such as Community Express, Patriot Express and Export Express loans.
Sam's Club members who apply for a small business loan online during the pilot will receive a $100 off the application fee, a 20 percent discount and a 7.5 APR, which is 25 basis point discount. The terms of the loans will remain at 10 years, which is common to help keep monthly payments low. There is no penalty for early repayment. While the majority of the Sam's Club small business loan pilot program is to be delivered online, Sam's Club will test some in club communication and other marketing efforts to reach business members and small business owners.

Tossed Opens New Kiosk Store
Tossed®, home of garden fresh salads, crepe wraps and sandwiches, has unveiled a new freestanding kiosk version of its restaurant concept. The modular kiosk design, available in multiple configurations from 242 to 265 square feet, makes Tossed's popular concept applicable for the first time in malls, food courts and even open air settings where Tossed's young, health-conscious customers live, work and play.
Tossed's new kiosk option is designed for maximum flexibility and ease of operation. Able to support nearly the full Tossed menu, the kiosks can be built out in roughly half the time of the company's current storefront restaurants.
"Tossed has proven itself as a first choice among young, active and health-conscious customers. Our new kiosk stores allow franchisees to take Tossed to a whole new set of locations that fit this key demographic," said Eric Clark, chief operating officer of Tossed Franchise Corporation. "While our existing storefront option is ideal for urban centers, the smaller size and greater flexibility of our kiosks let Tossed franchisees enter smaller, yet still dense traffic locations such as shopping malls, airports, college campuses, office complexes and convention centers."
Tossed's new kiosks are non-cook stores that can be customized to fit a multitude of indoor leasing locations, as well as outdoor sites with modification. Tossed Franchise Corporation invigorated its concept earlier this year with new exterior signage and an interior makeover that included an updated color scheme and graphics. The new look has been well received by customers and is credited in large part for a major uptick in sales experienced at Tossed locations this year.

Levi's Brand Pays Homage To Its Workwear Roots With Launch Of Levi's Workshops
As one of the original purveyors of American workwear, the Levi's® brand is launching The Levi's® Workshops, which will serve as community-based extensions of the brand's Go Forth marketing campaign, paying homage to the principles of hard work and civic engagement. The first Levi's® Workshop in San Francisco to be followed by a second expression of the program opening later this fall in New York City. The Levi's® Workshops will be multi-use spaces, featuring a functional workshop, community event space and retail storefront. Each Workshop is designed to focus on a specific craft including printmaking in the San Francisco Workshop and photography in the New York City shop. For eight weeks, each Levi's® Workshop will open its doors to the general public and host a range of interactive demonstrations, educational programming and events.
The first of the Levi's® Workshops opened in San Francisco's Mission district, just down the street from one of Levi's® original factories. To leverage the energy of the Levi's® Workshops, the brand invited local pioneers to execute printmaking-based collaborations including: Alice Waters - chef, author and proprietor of Chez Panisse Restaurant in Berkeley, California. Craig Newmark - an Internet entrepreneur best known for founding the San Francisco-based website Craigslist.org. Aaron Rose - artist, film director, curator and writer.
"The Levi's® Workshops celebrate the pioneering spirit and hard work of people and organizations that we admire," said Joshua Katz, head of Collaborations, Partnerships & Creative Concepts for the Levi's® brand.

Delhaize America Announces Sustainable Seafood Sourcing Program
Delhaize America will operate its supermarkets under a new sustainable seafood sourcing program. The supermarkets will move to selling seafood from sources that are managed to sustain the availability of seafood for current and future generations. The requirement applies to all seafood in the stores, including fresh, frozen and packaged fish and shellfish. By March 31, 2011, all seafood products sold in Delhaize America's 1,600 stores, including Hannaford, Sweetbay, Food Lion family of banners and Bottom Dollar Food, must demonstrate compliance with the policy.
"We want our shoppers to have confidence that seafood they buy from us is from fisheries that are viable and maintained for the future," said George Parmenter, a Corporate Responsibility manager for Delhaize America. "The health of fisheries is important to us as a retailer, both for the long-term product supply and for reducing the environmental impacts of products we sell. Our company is committed to operating responsibly, and our new program reinforces this commitment."
The new sustainable seafood sourcing program was developed in close partnership with the Gulf of Maine Research Institute (GMRI), a non-profit marine science center. The comprehensive sustainable seafood policy requires all suppliers demonstrate that their seafood products come from well-managed fisheries. Another core component of the policy is the requirement that all seafood be fully traceable to the port of landing or farm.

Great Wolf Resorts To Open First Freestanding Scooops Kid Spa In Mall Of America
Great Wolf Resorts, North America's largest family of indoor waterpark resorts, has opened the first ever Scooops® Kid Spa outside of a Great Wolf Resorts property. The first freestanding Scooops Kid Spa is scheduled to open at Mall of America, a popular retail destination and entertainment complex in Bloomington, Minn. Scooops Kid Spa offers its young clientele the perfect pamper package, complete with ice-cream themed manicures, pedicures and hair treatments, specially designed for children ages 4 to 15. Now families can also take advantage of Scooops' unique birthday parties in themed party rooms, group spa experiences and family packages designed to "scoop" loads of fun into any celebration or special occasion.
"We're thrilled to be able to expand the Scooops Kid Spa concept outside the doors of Great Wolf Resorts and into another fun, family-friendly environment like Mall of America," said Kim Schaefer, Chief Executive Officer of Great Wolf Resorts. "The success we've experienced with Scooops Kid Spa at our own locations prompted us to explore this expansion, and it didn't take long to see that Mall of America's similar family-focused philosophy made for an ideal extension of the Great Wolf Resorts family of brands."

Visa Launches Integrated Marketing Campaign To Raise Consumer Awareness, Drive Usage And Support Growth Of Visa Partner Programs
Visa has launched the first phase of a national marketing campaign to raise consumer awareness about the benefits of using reloadable prepaid debit cards instead of cash for purchases. The campaign is designed to reach financially underserved consumers in particular - those without a traditional banking relationship, access to a payment card or mainstream financial services, and who rely heavily on cash for everyday transactions. According to Visa estimates, there are approximately 80 million financially underserved consumers in the U.S. alone.
The multi-channel campaign integrates social media, mobile, digital, grassroots events, and radio advertising, as well as in-store demonstrations, displays, and promotions. "Core to this campaign is Visa's ability to reach consumers who may not realize they can enjoy the benefits of a Visa product, and experience a better alternative to a cash-and-carry lifestyle," said Hyung Choi, head of U.S. prepaid products, Visa Inc. "The campaign builds upon Visa's long-standing commitment to extending financial inclusion to more consumers, while at the same time driving opportunities for Visa, our partners and clients."

American Greetings Debuts 'For The Love Of Pets'Card Line
American Greetings Corporation has developed a brand new line called For the Love of Pets™ that pairs adorable images of our four-legged friends with some of the most fun card formats available. For the Love of Pets designs include cute, quirky photography and unpredictable copy to offer the perfect lighthearted sentiment. The program also features a fetching mix of product choices including hi-def lenticular, charm cards and even greetings with bobble head dogs and cats.
Carol Miller, executive director of new product concepts at American Greetings, said, "We know that our consumers love to connect with pet cards, and we wanted to enhance those connections with some of our latest innovations. Our work led to a collection that is as innovative as it is adorable, and it's something we know shoppers will love to share." Consumers can find the new For the Love of Pets cards at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores.

Pioneer Introduces DJ-Inspired, Customizable Headphone Lines
Pioneer Electronics has introduced two lines of headphones that allow consumers on-the-go to enjoy a high-quality and personalized music experience. The lines are inspired by professional DJs and the diverse style of today's music enthusiast, offering consumers a choice of ear gear at a variety of price points that meet their lifestyle needs. The DJ-inspired line includes four distinct models, each featuring a sound tuning philosophy similarly found in Pioneer's professional DJ headphone line. All models feature high power and efficient performance via large 40 mm drivers as well as portability and high comfort for extended wear. Each model is aggressively styled in a variety of colors to match its performance level.

Retro Big Red And Big Red Vanilla Float Are Introduced In Select Markets
As part of Big Red product innovations for 2010, the company has launched Retro Big Red, sweetened with pure cane sugar, and reintroduced Big Red Vanilla Float with updated packaging to the beverage isle this summer in select markets. "Retro Big Red and Big Red Vanilla Float serve as reminders of the origins of the soft drink history associated with our products," said CMO Jack Pok. Big Red began in the 1930s when a unique red drink was invented in a Waco, Texas, laboratory by Grover C. Thomsen and R.H. Roark.
Retro Big Red will give longtime Big Red consumers the authentic real sugar Big Red taste they remember. For younger generations, Retro Big Red will allow them to experience Big Red in a new way.

New Chambord® Black Raspberry Liqueur Offers Flavored Vodka
Chambord, the iconic liqueur known for its natural black raspberry flavor and orb-shaped bottle, is set to hit shelves with a contemporary new look and its first-ever line extension with Chambord Flavored Vodka.
Josh Hayes, Chambord brand manager, said, "The evolution of the Chambord brand has led to a more contemporary bottle design for Chambord Liqueur and the introduction of a truly groundbreaking product in Chambord Flavored Vodka, both of which represent a modern expansion for Chambord." Just like Chambord Liqueur, Chambord Flavored Vodka is made in a state of the art facility on the grounds of La Sistiere, a chateau nestled in the Loire Valley of France.

Clarks Originals For Kids Debut
For the first time in North America, Clarks Originals Desert Boot and Clarks Originals Wallabee Boot will be available for children; from little ones taking their first steps to stylish kids heading off to school. The Clarks Originals kids collection will join the ranks of the cult classic Desert Boot and popular Wallabee Boot for adults that have been wardrobe staples for a generation of trendsetters. Staying true to the heritage of the brand, Clarks Originals for Little Individuals are crafted with the same plush suedes and authentic leathers as their adult counterparts. But with an eye on the end consumer, special care has been taken to provide little individuals with the perfect fit. The use of a non-crepe rubber sole allows for a safer walking experience and a slightly wider last grants more room for tiny growing toes. Clarks Originals for kids will be available at Clarks Retail stores across the country and other fine retailers.

Historic Rum Enters Spiced Rum Category With Cruzan 9
Beam Global Spirits & Wine and Cruzan® Rum, the legendary rum of St. Croix, have added a new spiced rum to the Cruzan portfolio called Cruzan 9. With its unique blend of nine all natural spices, Cruzan 9 remains true to its heritage of premium craftsmanship, while confronting rum fans with a bolder, more dramatic spirit. The recipe is handcrafted by the Nelthropp family, who has been making rum on the island of St. Croix for generations. Made with Cruzan's aged rum, the result is a higher quality -- and more authentic -- spiced rum. Cruzan 9 will be available to consumers at retail stores.
"Cruzan 9 embodies the spirit of St. Croix," said Gary Nelthropp, Cruzan master distiller. "We've balanced the blend of spices to create something that will be new to many spiced rum drinkers, but will feel very familiar to the people of St. Croix, who enjoy the bold flavor and kick of classic spiced rums."

Don Francisco's Coffee Unveils Super Premium Family Reserve Coffees
F. Gavina & Sons, producers of Don Francisco's Coffee, recently marked its entry into the burgeoning super premium coffee category with the introduction of the Don Francisco's Coffee Family Reserve line. Available immediately in major Southern California grocery stores, Don Francisco's Coffee Family Reserve offers a variety of rich and flavorful whole bean and ground coffees in 10- and 12-ounce bags. The Family Reserve line features six new ground coffees including: 100% Colombia Supremo Coffee, French Roast Coffee, Kona Blend Coffee, Espresso, Sumatra and Decaf 100% Colombian.
Jose Gavina, F. Gavina & Sons, said, "Aside from delivering a quality consumers can taste, we are confident that the introduction of Family Reserve will not only cement Don Francisco's Coffee's positioning as a preferred brand in Southern California but will also lay a foundation for expansion and growth in both the premium and super premium segments, both locally and at the national level."

Estée Lauder Introduces Advanced Night Repair Eye
Estée Lauder recently kicked off its largest sampling program to date with the introduction of Advanced Night Repair Eye at all Estée Lauder department and specialty store counters nationwide. Advanced Night Repair Eye Synchronized Complex delivers the same revolutionary repair and comprehensive protection as Advanced Night Repair Synchronized Recovery Complex, now targeted specifically for the delicate eye area. With this powerful, new eye gel-serum, a dramatic reduction in the look of every key visible sign of eye aging-fine lines, wrinkles, puffiness, dark circles, dryness and uneven skin tone-is now possible.

GE Unveils Nucleus™ For Home Energy Management
GE has unveiled Nucleus™, an affordable communication and data storage device that provides consumers with secure information about their household electricity use and costs so they can make more informed choices about how and when to use power. GE's Nucleus brings the promise of the smart grid into consumers' homes. As utilities deploy smart meters, the Nucleus will collect and store a consumer's household electricity use and cost data for up to three years and present it to consumers in real-time using simple, intuitive PC and smart phone applications, helping consumers monitor and control their energy use. Nucleus is the first product in GE's Brillion™ suite of smart home energy management solutions that will help consumers control their energy use and costs. In addition to Nucleus, GE's Brillion suite will include a programmable thermostat, in-home display, a smart phone application, and smart appliances for the entire home.

Lucky Country Wine Is New Australian Wine
"The Lucky Country represents a revolution in Australian wine," said Terlato Wines International President Bill Terlato, whose company will market and sell the Lucky Country wine brand in the United States. "These wines are sophisticated yet approachable, made by real people taking pride in what they do. It's proof that you can make a value-priced wine with heart and character." While Lucky Country hits the market with a McLaren Vale Shiraz (SRP: $19) and Barossa Chardonnay (SRP: $16), the brand plans to evolve to add other varietals that meet the same high standards. As for kangaroos, emus or penguins, consumers won't find them on the packaging. Lucky Country's aim is to invigorate and reengineer this Australian segment with personally made, high-quality wines-without a critter in sight.

Moen Introduces Spot Resist Finish
Moen has developed new Brushed Nickel and Stainless finishes with Spot Resist,™ which resists fingerprints and water spots on kitchen, bathroom and tub/shower faucets, giving homeowners one less thing to worry about cleaning daily. The innovative Spot Resist finish maintains the brilliance of kitchen, bathroom and tub/shower faucets or showerheads for a fresh appearance. And, when it comes time for periodic cleaning, Spot Resist easily wipes clean.
"We are always looking for ways to help solve homeowners' problems with innovative products for the kitchen and bath," said Kevin Campbell, director of retail marketing, Moen. "With our new Spot Resist finish we hope to help homeowners spend more time enjoying their home... and less time cleaning it."

Newman's Own Debuts New Poppy Seed Dressing
Newman's Own has unveiled a new Poppy Seed salad dressing. Newman's Own Poppy Seed salad dressing is the only all-natural poppy seed dressing on the market priced competitively with other premium national salad dressing brands. Delivering on the all-natural claims, Newman's Own Poppy Seed dressing contains no high fructose corn syrup or modified food starch.

Vitamin Water And Lip Smackers Partner To Introduce Vitaminschtick®
Lip Smackers introduces its newest flavor line of lip balms: Vitaminschtick®, a new line of VitaminWater flavored lip balm. Vitaminschtick® balms have all the intense flavors of favorite vitamin waters with a dose of healthy goodness to keep your lips invigorated. Packed with vitamin E and SPF, the new flavored lip balm line by Lip Smackers restore, refresh and protect lips against environmental damage. The unique balm formula leaves lips feeling soft and smooth with a healthy-looking shine. Vitaminschtick® flavored lip balms, roll-on glosses and biggies are available in the following favorite VitaminWater flavors: Power-c -- dragonfruit, XXX -- acai-blueberry-pomegranate, Focus -- kiwi strawberry, Multi-V -- lemonade, Formula 50 -- grape, Essential -- orange-orange, Revive -- Fruit Punch, and Energy -- Tropical Citrus.

BELLPERRE Unveils Ultra Slim And Sleek Luxury Phone
BELLPERRE has unveiled an ultra slim luxury phone, accompanied by a unique customization program. The phone is affordable, understated luxury inspired by Italian design. The BELLPERRE luxury phone is defined by its distinctive elegant lines, timeless European design and only the finest authentic materials. The frame is precision crafted out of one single piece of metal. This phone has the perfect grip, experienced by a one-of-a-kind notch carved all around the sleek metal frame. The solid metal frame and steel buttons are available in pure authentic finishings like brushed steel, polished silver, 18K rose gold and 24K yellow gold finish. This phone has up-to-date specifications (like 5 megapixel flash camera, GPS, quad-band).

Brammo Produces Empulse Electric Sportbikes
Brammo, Inc. has begun production of an electric sportbike, called the "Empulse." All three production models of the Empulse will be capable of sustaining 100 mph but will have different battery capacities, all utilizing the Brammo Power™ battery and vehicle management system. The trio of Empulse sportbikes are available for immediate order and deliveries will commence in 2011.
Craig Bramscher, Founder and CEO of Brammo, said, "Motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game-changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world's most exciting (and affordable) electric motorcycles and that's exactly what we have done."

Drinks Americas To Launch Rheingold Beer
Drinks Americas Holdings will introduce Rheingold Beer in the Metro New York market. The last time Rheingold Beer was marketed prior to the brand's acquisition by Drinks Americas in 2005, Rheingold sold approximately $5 million in annual revenue in Metro New York. Since 2005, the economy beer segment continues to expand driven by consumer and retail trends in the current economy.
J. Patrick Kenny said, "Rheingold Beer is well known to New Yorkers. The taste of our beer has been tested with New Yorkers who expect a very easy drinking beer to be found inside the Rheingold trademark red and white can. We have the beer, the quality and taste and great history, now we just need a new Miss Rheingold!"

Clearwater Country Foods Introduces Garden Green Garbanzo Beans In Seven Western States
Clearwater Country Foods has made its healthy and nutrition-packed Garden Green Garbanzo™ beans available in the frozen vegetables section of more than fifty Costco locations in the Northwest and Intermountain West. "Garden Green Garbanzo beans are harvested early and frozen quickly, resulting in a very unique flavor," said Clearwater Country Foods founder, Doug Moser. "As well, they have a very broad appeal due to their high nutritional value, convenience, and versatility. Green garbanzos also support agricultural sustainability."

Eggo Introduces Eggo® Real Fruit Pizzas
Eggo®, one of consumers' favorite breakfast foods, is introducing Eggo® Real Fruit Pizzas to the frozen foods aisle. Eggo® Real Fruit Pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust and are available in Strawberry Granola and Mixed Berry Granola varieties.
"Eggo® Real Fruit Pizzas will satisfy consumers' desire for great taste, convenience and variety," said Michael Allen, president of Kellogg Frozen Foods. Available now in the frozen section of national retailers, Eggo® Real Fruit Pizzas meet growing demands for new, convenient breakfast options that taste great, according to company research.

EconoGreen Plastics Partners With Home Depot Stores Nationwide
Jig-A-World USA, Inc., makers of innovative automotive and home improvement products, has partnered with The Home Depot stores to stock its eco-friendly line of products - EconoGreen Plastics,™ which includes trash bags and drop cloths designed to help consumers reduce environmental waste. These heavy duty bags are made from 100 percent recycled materials and are 100 percent oxo-degradable, allowing them to break down within two years after use while costing considerably less than traditional green plastic bags. Made entirely from recycled plastic, the impact of these bags will literally replace millions of tons of wasteful plastic products with a recycled and oxo-degradable solution.
"With EconoGreen Plastics™ now available at The Home Depot stores nationwide, environmentally conscious consumers across the U.S. have easier access to our complete line of plastic bags," said Cindy Sutton, vice president, Jig-A-World USA, Inc. "Now consumers have an affordable option for green bags that they can use throughout their home without paying a premium or sacrificing quality."

Ocean Spray Blueberry Juice Drinks And Craisins Launched
Ocean Spray has introduced a new line of blueberry inspired juice drinks as well as Craisins® Blueberry Juice Infused Dried Cranberries this summer. In addition to promoting the health benefits of blueberry juice, the Company is hoping to inspire usage of its Blueberry-flavored products in summer recipes--no oven required.

Magellan® Launches Next Generation eXplorist® Outdoor Handheld GPS Devices
Magellan has unveiled the next generation of its rugged eXplorist handheld GPS devices for the outdoor recreation market. The new eXplorist 510, 610 and 710 devices allow adventurers to navigate to outdoor destinations worldwide, capture geotagged photos along the way, and share their experiences online when they return home. Each eXplorist model combines high-sensitivity GPS, an intuitive user interface, easy-to-read mapping and accurate navigation. All three new eXplorist handheld GPS units come equipped with a camera, microphone, and speaker to enable users to record and share their adventures with friends. The new series of handheld GPS units will be available to consumers in the 4th quarter, 2010.

New Vinum Germania Rieslings Imported From the Mosel Valley, Germany
The Chicago-based importer and distributor, Midwest Wine & Spirits and TNI Group International, have teamed up for the immediate launch of "Vinum Germania" Mosel Rieslings. The new "Vinum Germania" Riesling wines are produced, bottled, and imported directly from the famed Mosel river valley of Germany. Vinum Germania Rieslings are produced by a family owned and operated Mosel Valley wine vintner that has been creating premium quality wines for generations. The Latin name, Vinum Germania, and white Doric column, recalls the historic Roman origins which established the Mosel Valley as one of the world's leading wine producing regions.

Ami's Launches First Ever Squeezable Hummus Product
Ami's Squeeze Z Hummus is launching the first ever squeezable hummus product in New York City and the Tri-State area. The convenience of the new container helps to meet the demand of health-conscious, on-the-go fans of this ever popular Mediterranean spread. Ami's Squeeze Z Hummus is available in three specialty flavors including: classic, spicy and dill. The squeezable packaging is designed to eliminate mess and the hassle of eating from an open container. Intended to increase shelf-life, this package reduces the increase of germs and allows the dip to spread easily on hot dogs, hamburgers, crackers, vegetables, sandwiches, etc.

Cirrex™ Solar Thermal Water Heating System Introduced
A.O. Smith has introduced the Cirrex Solar Thermal Water Heating System as a greener option for water heating. Up to 70 percent of the energy needed for a home's water heating can be captured from the sun with this system, meaning the Cirrex can significantly reduce operating costs and monthly utility bills. Homeowners can rest assured they're getting one of the industry's most advanced solar thermal technology available on the market today. The solar thermal collectors generate as much energy as traditional photovoltaic solar panels, but at one-eighth the cost. What's more, opting for a bigger tank actually makes the Cirrex system more energy efficient and cost effective. The larger the tank and number of panels incorporated into the system, the more effectively the Cirrex can capture energy from the sun.
"For homeowners who care about green energy and lower utility bills, there is nothing on the market today that can beat the Cirrex Solar Thermal Water Heating System," said David Chisolm, brand manager for A. O. Smith Water Products Company.

Barista Bath And Body Develops Line Of Coffee-Infused Hair And Skin Care Products
Barista Bath and Body, a new natural hair and skin care line, is the first full beauty line to leverage the revitalizing benefits of coffee by making organic coffee a primary ingredient in its flagship products. Coffee's unique contributions to beauty products include aiding in removing impurities from hair and offering a natural pH to soothe and protect the skin. All Barista Bath and Body products are paraben-free, sulfate-free and phthalate-free. Super-charged for skin and hair and a java jolt for the bath and shower, the products offer the perfect indulgence for beauty addicts and coffee fanatics alike, and will appeal equally to both women and men.

Dr. Miracle's Introduces Follicle Healer™ Collection
Dr. Miracle's, a leader in the ethnic personal care industry, continues to expand its distinctive line of hair care products with the introduction of its new Follicle Healer™ Collection. Consisting of 4 cutting-edge SKUs, this line will focus its new Energizing Complex formulation on giving continued life and vitality to the damaged, dormant scalp follicles by infusing the anti-oxidants and vitamins necessary to enhance the growth of strong and healthy hair. With the introduction of the Energizing Complex, the collection combats the issues experienced by ethnic women by infusing the robust all-natural nutrients and vitamins that provide the healthy building blocks of strong hair. Each product contains key components which hydrate the scalp, prevent hair loss or breakage, and increase blood circulation to the scalp as well as collagen and elasticity of the strands.

SMIRNOFF Launches Fruit Flavors
SMIRNOFF® vodka has launched two new flavors, Mango and Peach. Adding to SMIRNOFF's robust line of flavored vodkas, SMIRNOFF Mango and SMIRNOFF Peach bring an enticing zest to all spirit occasions. "Flavored vodkas are a huge hit with consumers, and as the world's number one selling premium vodka, SMIRNOFF aims to give consumers the hottest flavor options," said David Tapscott, Brand Director, Smirnoff Vodka. "SMIRNOFF Mango and Peach offer the quality flavored vodka consumers are seeking, at the affordable price they deserve." SMIRNOFF Mango and SMIRNOFF Peach are available nationwide at local retailers and sold in 50mL, 375mL, 750mL, 1L and 1.75L sizes.

Whirlpool Offers New Whirlpool® Cabrio® Laundry Pair
With the launch of the new Whirlpool® Cabrio® high-efficiency top-load laundry pair, consumers can live green without breaking the bank by using 74 percent less water and 76 percent less energy per load. The Whirlpool® Cabrio® laundry pair provides high-efficiency (HE) laundry at a price point under $1,100. The ENERGY STAR® qualified pair can save consumers more than $2,100 in lifetime water and energy costs, according to the Company.

Kimball Office Promotes Allen Parker To V.P., Marketing
Kimball(R) Office recently announced a realignment of leadership in an effort to better serve customers' needs for urgency and flexibility, in today's contract furnishings market. To lead the company's strategic growth objectives, Allen Parker has been promoted to Vice President of Marketing and Sales. In this role, Parker will be responsible for leading the unified efforts of the sales and marketing functions for the company. He joined Kimball Office in January 2010 with more than 23 years of experience in the interiors industry, in various marketing and sales roles.

Zale Names Becky Mick Chief Stores Officer
Zale Corporation, a leading specialty retailer of diamonds and other jewelry products, has named Becky Mick Senior Vice President, Chief Stores Officer. Prior to joining Zale in 2008, Mick was Vice President, Director of Stores and Operations for The Disney Store.

Marketing Impact Introduces The Max Floor Spinner
Marketing Impact has introduced The Max Floor Spinner. The 3-Way Max Spinner accommodates 3 graphic panels and is designed to hold three times the product of flat, static display panels. The Max Spinner is designed to mount to various bases and extension arms, making this a versatile display system that may be used either as a floor or shelf display. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel) 905-738-0888; (Web site) www.displaypeople.com

Focus Display Group Introduces LED Battery
Focus Display Group has introduced LED battery operated decorative bows and ribbons to be used as accessories for holiday display. The bows are available in sizes 3.5", 4.5", 6", 10", 12", 14"; ribbons sizes 3ft 9ft and a 12ft. LED garland is also available. The bows and ribbons are offered in all LED colors. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido California 92029; (Tel) 858 695 3353; (Web site) www.focusdisplay.com

Discovery Channel Installs 446-Foot Inflatable Shark On World Headquarters In Silver Spring, MD
In celebration of Discovery Channel's SHARK WEEK, "Chompie" has returned to the Discovery Communications headquarters in Silver Spring, MD. The giant inflatable shark is 446 feet long from his nose to his tail, and took 6.65 miles of fabric to make. SHARK WEEK, cable's longest running event, celebrates its 23rd anniversary this year.
To make the shark, a scale model of the Discovery Communications building was created, providing accurate dimensions from which to work. Individual scaled clay models of each shark piece were built, and pattern pieces were then derived. The patterns were scanned into a computer program to create a file. That file was sent to a digital fabric-cutting table, where a robot arm cut out each pattern piece and marked them by piece number and sewing direction. After sewing was completed, a team of airbrush artists brought the shark to life, ensuring no detail was overlooked.

Green Giant® Fresh And FarmVilleTM Promotion Expands Nationally To 4,000 Stores
The iconic Green Giant® brand and the Facebook™ gaming sensation FarmVille™ are offering online game players -- and their families -- another incentive to eat their fresh vegetables. In this promotion, selected Green Giant Fresh products contain a packaging sticker that includes a code redeemable online at www.TheGiant.com for 5 Free Farm Cash, one of the official FarmVille currencies that players use to manage virtual farms on Facebook.
Green Giant President Jamie Strachan, said, "By rewarding customers with FarmVille Farm Cash, we can share our real-life farming experience and become a supportive part of their FarmVille online community." Farm Cash stickers now appear on 25 different Green Giant Fresh produce items to over 15,000,000 Green Giant Fresh customers. In the first month-and-a-half pilot for the promotion, over $100,000 in virtual Farm Cash was redeemed by customers using their Green Giant Fresh FarmVille codes on. (Web site) www.TheGiant.com

"Mirror Glove" Will Cover The Rear View Mirror
Above All Advertising has introduced "The Mirror Glove", "the original rear view mirror cover." It is called Abatex™ and is a material which may be used indoor and outdoor. It is removable, reusable and repositionable. It is a marketing media tool for car doors/windows, store windows, billboards. Etc. Abatex™ may be used to support a team, a school or as a promotional tool for any ad campaign. For more information, contact Above All Advertising Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.net

Tesoro Corporation Launches "Tesoro Gallons for Grades™
Tesoro Corporation, a Fortune 500 Company, launched "Tesoro Gallons for Grades™, a highly successful community rewards program that encourags academic excellence among students aged l3 to 23 who reside in Tesoro's operational footprint. Students may be able to earn a free Tesoro reward card just by getting good grades. In-Store POP support for the program included Posters, Pump Topper, Pump Topper Extender and a Counter Unit. For more information The A Team, 232 Madison Ave., New York, NY l00l6 or visit (Web site) www.ateampromo.com or (Web site) www.tesorogallonsforgrades.com

Kinect For Xbox 360 Brings Fun For The Whole Family To Consumers Across The Country
Microsoft is offering consumers the chance to be the first to try Kinect for Xbox 360 before it arrives on store shelves, through the Kinect Experience mobile demo tour. Throughout the next 14 weeks, the mobile tour will be stopping in 32 cities across North America.
From the California State Fair to the Mall of America, the Kinect Experience will let consumers be among the first to play Kinect games and control their music and HD movies and videos with just their voice or the wave of the hand - no controller required.
Kinect for Xbox 360 makes it possible to play in a whole new way by identifying your movement and body position to create a truly immersive entertainment experience. With the Kinect Experience Mobile Demo Tour, they can hone their skills before anyone else by playing fun new games, such as "Kinect Sports," "Kinectimals," "Kinect Joy Ride" and "Kinect Adventures" and MTV Games' and Harmonix's "Dance Central."

M-Dot Network Powers Mobile Coupons
M-Dot Network, a retail technology company, is providing a new enterprise platform to help retailers manage their digital coupons and incentives. The M-Dot Network is described as a critical new set of 'rails' for retailers that offer a complete pathway from promotion issuance to redemption, audit and fulfillment of digital offers. The application is seamlessly integrated on POS base code; retailers don't have to create any custom code or integration points whatsoever. M-Dot Network enables the successful execution of mobile coupon programs from targeting, content creation and delivery to the redemption, settlement and analytics of coupons at the point of sale. M-Dot Network offers a secure, real-time transaction network connecting Mobile and Internet based applications to retail Point of Sale (POS) systems, known as "the final mile" in closing the loop for digital promotions. The new network will also synergize with shopper card and loyalty programs, which enjoy growing popularity in the retail industry. Plus, no new hardware is required for retailers to access and use the network. For additional information on M-Dot Network, visit the Web site at (Web site) www.mdotnetwork.com

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