Creative Online Weekly <br> October 31, 2011

Week of October 31, 2011

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Hershey Co. Displays New Air Delight Chocolate
Hershey Co. has introduced a delicious new way to enjoy chocolate with the launch of Hershey®’s Air Delight™ Chocolate, one of the first aerated chocolates for the company. The smooth and creamy consistency of Hershey's Air Delight Chocolate offers a new way to enjoy pure Hershey’s chocolate. Its light and airy texture causes the chocolate to melt with ease, making it the ultimate chocolate experience.
“The masters at Hershey crafted Hershey’s Air Delight Chocolate for those looking for a unique and lasting chocolate taste experience,” said Anna Lingeris, spokesperson for Hershey’s. Special displays will introduce the new product line.

Hasbro Displays MY LITTLE PONY At Target
Hasbro has created an exclusive MY LITTLE PONY retail program with Target Corp. featuring out-of-aisle premium space in the toy department devoted to MY LITTLE PONY merchandise inspired by the magical world of CANTERLOT from the MY LITTLE PONY Friendship is Magic television show.
“CANTERLOT at Target is an example of how Hasbro works with retailers and licensees to create innovative and meaningful connections with consumers,” said Ira Hernowitz, Sr. VP, U.S. Marketing at Hasbro. “The program presents a wide array of MY LITTLE PONY products from t-shirts to bedding and books in a dedicated display designed to share the magic of CANTERLOT with young girls.”
“Fans of the MY LITTLE PONY Friendship is Magic television show, can embark on their own CANTERLOT adventure at Target,” said Stephanie Lucy, VP, Merchandising, Target. (Web site) www.hasbro.com

SNAP Infusion Unveils Natural SUPERCANDY
SNAP Infusion, a new brand targeting today’s active generation, has launched SUPERCANDY™, offering a low-calorie, healthy alternative to traditional candy, infused with natural ingredients, functional benefits and patented SNAP beads that activate a sensory experience. SNAP Infusion candies are crafted using natural ingredients, such as real fruit juices and organic cane juice. Every SNAP Infusion product is loaded with B vitamins to boost energy, antioxidants to support the immune system and electrolytes to balance hydration. SNAP Infusion is launching with five varieties: SNAP Gum: Citrus , SNAP Tart: Fruit-Full, SNAP Mel: short for caramel, SNAP Gummy: Multi-Berry and SNAP Bean: Multi-Berry. The SNAP Infusion launch will be supported with a wide array of counter and floor displays.

SKECHERS Campaign Features Brooke Burke
SKECHERS USA, Manhattan Beach, CA, the number two athletic footwear brand in the United States, is launching a new marketing campaign featuring TV personality Brooke Burke, in support of the next generation of SKECHERS Fitness product. This begins with Shape-ups Liv by SKECHERS™-an innovative new lightweight line with Natural Stride Technology to promote barefoot motion and fluid transitions as you walk, jog or run.
The company will also introduce SKECHERS Resistance ProSpeed,™-a groundbreaking ultra-lightweight performance running shoe designed for power, and efficiency. Brooke Burke will be front and center as a worldwide face for these and future SKECHERS and SKECHERS Fitness lines in a campaign spanning print, television, point-of-purchase, online and outdoor.

Technomedia Solutions Lends Audio Visual Expertise To Create Your Mayo Clinic Health Experience At Mall Of America
When the Mayo Clinic decided to open a new visitor center at the Mall of America, they turned to Technomedia Solutions to design and install the Create Your Mayo Clinic Health Experience center, which includes multiple zones that combine state-of-the-art audio, interactive displays, digital signage, and other high tech gear designed to inform and entertain at the same time. John Miceli, Technomedia's President, said, "We worked very closely with the brilliant team at Mayo Clinic to create an environment where visitors can have fun while learning really important things about how to improve their health and longevity."

Nissan, City Ventures Collaborate To Create Largest Offering Of LEAF-Ready Homes In US
Nissan Americas and City Ventures, California's leading builder of affordable, eco-friendly homes in urban locations, have formed a cooperative project to pre-wire 190 Southern California townhomes currently under construction for electric vehicle chargers. The effort will result in the largest residential, electric vehicle pre-wiring project in the United States. Every home in nearly every new City Ventures development will include pre-wired parking spaces or garages, allowing easy installation of a Level II (240v/40 amp) electric vehicle charging dock, the recommended method to charge the Nissan LEAF at home.
"Nissan applauds City Ventures' vision and leadership to create a unique solution on such a large scale," said Brendan Jones, Nissan's director of Electric Vehicle Marketing and Sales Strategy. "Their model perfectly complements the accepted preference by EV owners to charge at home - including convenient charging during off-peak overnight hours - and is a meaningful step to help advance Nissan LEAF owner satisfaction."
Herb Gardner, City Ventures' President of Homebuilding, said, "By pre-wiring multi-family units, homeowners now have a simple, low-cost option to charge their all-electric Nissan LEAF at our all-electric home, and can even use the home's solar panels to power their car. They'll never have a gasoline or gas utility bill again resulting in a win-win for their pocketbooks and the environment."
As the first phase of the plan, residents will be able to easily install home-charging equipment in single- or multi-family garage locations at City Ventures' developments in Signal Hill (54 homes/108 parking spaces) and Santa Barbara (48 homes/100 parking spaces). A third location in Alhambra will also include mixed/public use garages (88 homes, 423 total parking spaces) as part of the venue's retail layout. City Ventures plans to roll-out this approach to all of its new communities going forward.

First Walgreens Electric Vehicle Charging Station In Orlando Unveiled
Walgreens has unveiled its first electric vehicle (EV) charging station in Orlando, FL. The drugstore chain is working with Car Charging Group, an owner and provider of EV charging stations, to offer convenient and accessible charging sites at eight locations throughout the area. The charging stations will feature two level 2 chargers that are compatible with every EV produced in North America.
"These charging stations in neighborhoods and along major commuter routes will offer quick accessibility for EV drivers who may be worried about where to charge up next," said Walgreens market vice president Marlin Hutchens. "We're pleased to bring this clean and green energy alternative to Orlando. These charging stations will continue to set us apart as a retailer as more people choose greener lifestyles."
Walgreens plans to offer EV charging stations at approximately 800 locations across the country by the end of the year. Major markets to host these sites include Boston, Denver, Los Angeles, New York City, San Francisco and Washington, D.C. Select locations in Florida, New Jersey, Oregon, Tennessee and Washington will also receive EV charging stations.

Chevrolet Dealerships To Install Solar-Powered Charging Stations
Chevrolet is harnessing the power of the sun to install solar-powered electric charging stations for its Volts at dealerships in North America. The Green Zone initiative will generate electricity equivalent to 12 full vehicle charges per day and excess electricity created will help supplement the dealership's power needs. American Chevrolet in Modesto, Calif., and Al Serra Auto Plaza in Grand Blanc, Mich., are the first U.S. dealerships to complete their solar charging capability by installing Green Zones on their property.
"The Chevrolet Green Zone will provide our U.S. dealers with added flexibility when it comes to charging their vehicles, while also reinforcing GM's commitment to renewable energy projects," said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. "The question isn't whether to install a solar canopy, it's where and how many," said Joe Serra, president of Serra Automotive. "It's a win for us because the electricity generated will help reduce operating costs, and it's a win for the environment since solar power helps reduce our carbon footprint." Each canopy generates enough electricity for up to 4,500 charges per vehicle annually.

7-Eleven Teams With Mall Jamz And Thump Records To Make CDs Available In 7-Eleven Stores
Through its unique, national deal with Los Angeles, California-based Mall Jamz, in association with Thump Records, 7-Eleven is helping to keep the CD business in business by making them available at 2,600 7-Eleven stores nationwide. The business model's success relies on the ability to really know the neighborhood where the stores are located, according to Thump CEO Bill Walker. "It's all about niche marketing. We stock CDs at these stores that cater to the types of customers that frequent that store and to their musical tastes. Whether it is urban, hip hop, country, rock or whatever genre one can imagine, we find out, through market research, what the traffic (demographics) in that particular store requires and fill that demand," Walker said. Every CD is priced under ten dollars.

CVS/pharmacy Launches New Digital Savings Option For Its ExtraCare Rewards Program
CVS/pharmacy's ExtraCare Rewards Program has launched a "Send to Card" digital savings option, a new feature that gives cardholders the ability to send select ExtraCare coupons received by email directly to their ExtraCare card. Customers who have opted in to receive ExtraCare emails can choose to send select coupons directly to their ExtraCare cards for automatic, digital in-store redemption, eliminating the need to print those coupons at home and submit paper copies at the register. As digital couponing rises in popularity, and today's shoppers look for easier and more convenient ways to save money, this new feature provides customers with the option to receive paperless savings, giving them the choice to save the way they prefer.
ExtraCare's new "Send to Card" feature makes it easier for shoppers who forget coupons at home or prefer not to print paper rewards. Shoppers that prefer paper coupons so they can physically collect and carry their rewards can still use this method as their preferred savings option.
"Our goal is to offer all 67 million ExtraCare cardholders the choice of how they personally want to engage with our program to receive offers and rewards at CVS/pharmacy," said Melissa Studzinski, vice president of customer relationship management for CVS/pharmacy. "We encourage all of our cardholders to sign up for ExtraCare emails to take advantage of this new, easy way to save while shopping at CVS/pharmacy."

GameStop Launches New In-Store Digital PC Game Purchase Method
GameStop is making it easier for PC gamers to get their hands on hot new releases. Exclusively at GameStop, customers can now use any accepted form of payment, including trade credit and GameStop gift cards, to purchase digital PC games at their local store and access the titles immediately at launch. Deus Ex®: Human Revolution™ is the first of what will soon be many titles to support this new purchase method.
"This is a great illustration of how the digital distribution model and in-store experience really complement one another," said Steve Nix, GameStop's general manager of digital distribution. "We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit."

JetBlue Introduces 'BluePass,' Delivering Three Months Of Unlimited Travel For Boston And L.A./Long Beach Customers
In another domestic-industry first, JetBlue Airways has introduced BluePass: a three month, unlimited travel option for business customers on flights to select markets from Boston Logan International Airport (BOS) or Long Beach Airport (LGB). One of three customized BluePass options - Boston All, Boston Select, or Long Beach Select - can be purchased at www.jetblue.com/bluepass, allowing customers to select the pass that best suits their travel needs. All BluePass holders will have access to every available seat on every flight with no blackout dates, and can book travel up to 90 minutes prior to departure. Changes or cancellations to previous BluePass reservations can be made without penalty, and business customers can enjoy complimentary confirmed same-day changes on the day of booked departures.
"JetBlue is pleased to offer this valuable, flexible and convenient unlimited pass to meet the high-frequency travel needs of a variety of customers, no matter what their business plans entail," said Dennis Corrigan, vice president of sales and revenue management for JetBlue. "We are the largest carrier in both Boston and Long Beach, and we have built a solid network of key destinations and high frequencies in these markets. We are committed to constantly re-inventing the travel experience to create unique and relevant experiences for our customers."

Bang & Olufsen Unveils First Docking Station
Bang & Olufsen, global provider of high end home theaters and custom multi-room music systems, has launched its first ever iPod/iPad/iPhone docking station. The BeoSound 8 defies industry standards as it features a distinct two dimensional design, bold form, and a superior sound quality due to its custom-made conical speakers and high-performance amplifiers. It is directly compatible with the iPad, without having to utilize any extra wires or adapters, ensuring a clean, minimalist design. BeoSound 8 can be placed on a wall bracket or any flat surface and still deliver fantastic premium quality sound. Additionally, BeoSound 8 has a manual room adaptation switch with 3 positions (i.e. mounted on the wall, placed in a corner or freestanding on a flat surface) which allows it to be placed anywhere without compromising the sound performance. Its sealed speaker cabinets, conical shaped speaker units, and custom made digital amplifiers allow for an impressive sonic range from lower bass tones (38 Hz) - uncommon in smaller docking stations - to higher frequencies (24,000 Hz).

Beech-Nut Offers New Baby Food Line Featuring Mott's Applesauce
Beech-Nut® is introducing a new line of great-tasting and nutritious baby foods featuring Beech-Nut purees co-branded with Mott's® applesauce. The new Beech-Nut line is made with natural ingredients and has a great taste that babies will love and moms can trust. Mott's is the nation's leading producer of branded applesauce and apple juice, and is known for providing simple, nutritious products for the whole family. The move comes on the heels of recent Beech-Nut partnership announcements with Green Giant® and Chiquita®. Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut, said, "We're proud to have selected varieties of Beech-Nut purees to feature the Mott's brand. Mott's shares our lasting commitment to childhood nutrition, superior quality standards, and delicious-tasting foods."

EyeScience Develops Computer Eye Strain Formula
EyeScience, a leading resource in ocular nutrition, has developed a new eye vitamin to help prevent and alleviate vision problems associated with Computer Vision Syndrome (CVS), a condition becoming more and more common since the rise in digital technology use. EyeScience's new Computer Eye Strain Formula is the most comprehensive, scientifically formulated ocular vitamin currently available in the marketplace. This product launch comes after years of extensive research and clinical studies, which found the ingredients in Computer Eye Strain Formula™ help reduce eye strain and eye fatigue.

The Original SoupMan Introduces New Line Of 'Skinny Soups'
The Original SoupMan is taking on the weight loss industry, innovating a new line of "Skinny Soups™," each containing less than 150 calories per eight ounce serving without sacrificing any of the rich flavors and abundant ingredients that are the hallmark of the brand. The Original SoupMan's Skinny Soups provide a healthy, nutritional meal in varieties including Butternut Squash, Corn Chowder, Chicken Vegetable, Garden Vegetable, Italian Wedding, Lentil, Minestrone and Tomato Basil. Skinny Soups are available at all Original SoupMan locations and some varieties are available at groceries nationwide.

Michael Graves Designs New Beauty Tools For Slice™
Slice™, Inc., has introduced a line of new beauty tools designed by award-winning architect and famed designer Michael Graves. The initial 12 designs are the result of a 2-year collaboration between Slice and Graves, and include six different models of precision tweezers, nail scissors, cuticle scissors, fingernail clippers, toenail clippers, a ceramic nail file, and cosmetic pencil sharpener. Based on the concept of river stones, the products are extremely comfortable to use and hold in the hand and feature advanced materials such as ceramics, DuPont™ Hytrel™ and German blades. The products will be sold to professional beauty supply stores, salons, and retailers worldwide. Six styles of tweezers and the cosmetic pencil sharpener are now available and shipping, with the balance of products shipping first quarter 2012.

SAMSUNG Adds New Software And Accessories To Simplify Consumer SSD Installation
Samsung Electronics America is making it even easier for PC users to replace their hard disk drives (HDDs) with Samsung solid-state drives (SSDs). SSDs, which store data on flash memory chips with no moving parts, allow computers to run faster, use less energy, and resist shock. Samsung's critically acclaimed 470 Series consumer SSDs now comes bundled with a full version of Norton Ghost™ 15 software that delivers the latest backup and restore technology from Symantec Corp.
"SSDs have long been the drive of choice for power-users, but 2011 is the year they are entering the mainstream. Their speed, reliability and energy savings are simply too compelling to pass up," said Reid Sullivan, senior vice president of mobile entertainment marketing, Samsung Electronics America. "With this new software and desktop installation kit, we're making it easier for consumers to experience those benefits by simplifying the SSD installation process."

Simmons Introduces NuFlex Foundation For Today's Active Lifestyles
Simmons Bedding Company has introduced the NuFlex™ Foundation for active lifestyles. Various angles and elevations help reduce pressure points and create the ideal position for reading, watching TV or working in bed. The upholstered frame and high-end furniture style legs coordinate beautifully with a variety of decorative tastes, and the wall-saving design protects against bumps and scuffs. Combining stylish form with function, a pocket allows for easy storage of magazines and books, and a side outlet provides charging capabilities for working on a laptop and listening to music in bed. The backlit remote offers programmable settings along with massage and zero gravity functions.
"Compatible with nearly all Simmons' specialty mattress collections, the sleek and modern styling of the NuFlex Foundation combined with its adaptability makes it appealing to all generations of consumers," said Anne Kozel, Simmons' Specialty Sleep brand director.

St. Joseph Aspirin Relaunches Improved Brand
Baby boomers likely remember the iconic orange-flavored St. Joseph Aspirin used in their childhood. Today, St. Joseph Aspirin has relaunched the brand as something that can be "Good for You Again" as part of a doctor-recommended, low dose aspirin regimen to help prevent strokes and heart attacks. Best known as Eddie Haskell from "Leave it to Beaver," Ken Osmond will serve as a spokesperson in a multimedia campaign featuring a national and regional TV buy. Purchased by Baltimore-based ILEX Consumer Products Group earlier this year, the brand was relaunched with a number of product, packaging, and value improvements.
"We needed to find an incredibly compelling way to make our iconic St. Joseph Aspirin brand relevant to baby boomers again," said Bernie Kropfelder, EVP Sales & Marketing, ILEX Consumer Products Group. "With Eddie Haskell as the face of the campaign, we can quickly appeal to fond childhood memories of our target audience."

CRC® Motor Treatment With Syn-Go® Technology Launched
CRC Industries has introduced CRC MOTOR TREATMENT, a fuel and oil additive that delivers a complete carbon clean-out for dramatically improved engine performance. When added to fuel, CRC MOTOR TREATMENT cleans fuel injectors, carburetor jets, intake valves and pistons. It also lubricates upper cylinders, cures hesitation and pings and restores power and pick-up. MOTOR TREATMENT removes moisture from gasoline, diesel or ethanol-blended fuels and works in all 2-cycle, 4-cycle and rotary engines. CRC MOTOR TREATMENT is available through automotive wholesale distributors and retailers.

Coty Launches Celine Dion Signature Fragrance
Coty is introducing an iconic new fragrance, Celine Dion Signature, launching worldwide. Developed as an ode to Celine's power to connect and inspire through her music, this timeless scent is the latest addition to the Celine Dion portfolio of fragrances. Celine Dion Signature is an elegant, classic scent with modern appeal by Firmenich perfumer Ilias Ermenidis.
"Celine Dion is a signature icon," said Steve Mormoris, Senior Vice President Global Marketing at Coty Beauty. "This fragrance is the ultimate olfactive expression of Celine's inspiring presence and innate charisma that continue to captivate audiences all over the world." Celine Dion Signature will be available in September 2011 at mass merchandisers and drug outlets in the United States and Europe.

New Sharpie® Gel Highlighter Lasts Long, Won't Dry Out
Sharpie is introducing the Sharpie Gel Highlighter, designed to last long, resist smearing, and never dry out, even if left uncapped. The new Sharpie Gel Highlighters are perfect for use on all paper surfaces, including glossy and thin papers as well as magazines. They also resist smearing on pen, marker and ink-jet printouts. A simple twist of the bottom advances the gel stick for long-lasting use.
"Sharpie Gel Highlighters offer an exceptional highlighting experience," said Sally Grimes, global vice president of marketing for Sharpie. "The gel stick technology means they glide on smooth every time, and without bleed-through. There's really nothing like them."

TiVo Unveils TiVo Premiere Elite
TiVo Inc., the creator of and leader in advanced television services including digital video recorders (DVRs), has launched its TiVo® Premiere Elite set-top box, offering four digital tuners and an unprecedented two-terabyte hard drive for unmatched recording capabilities, as well as THX certification for optimal sound and video fidelity. The TiVo Premiere Elite builds upon the Series4 TiVo Premiere platform, the first and only set-top box to seamlessly combine the best of broadband and broadcast entertainment through one stunning HD interface. The new product is TiVo's first and only DVR with four tuners allowing for simultaneous recording of four different shows while viewing a fifth recorded program. Plus, its industry-leading two-terabyte hard drive allows for up to 300 hours of recorded HD programming and maintains TiVo's gold-standard, easy to navigate user interface, integrating Web entertainment from Netflix, Pandora, Hulu Plus, Amazon Instant Video, YouTube, and much more.

Red Carpet Manicure To Launch First Salon Gel Nail Polish System At ULTA
Red Carpet Manicure has launched Red Carpet Manicure, an LED gel polish manicure and pedicure system that brings the professional salon experience to the masses with a simple and effective at-home application that is ready within minutes. Launching nationwide at ULTA, Red Carpet Manicure will be available in 36 shades. A new category in the consumer beauty industry, Red Carpet's gel nail polish is the first of its kind in the retail market. It lasts for weeks with a fast, safe and easy application that guarantees a professional salon manicure with no chipping or peeling. The system includes an exclusive Portable LED light or a Pro:45 LED light that cures the gel polish in seconds for weeks of wear.

Nonni's Biscotti Introduces Biscotti Bites
Nonni's, the original biscotti maker, introduces "Biscotti Bites," a mini-version of its original Biscotti. The Company conducted a recent study of women in their thirties that suggests that Nonni's Biscotti Bites in a bag is more suitable for snacking and sharing, both at home and on-the-go. Additionally, participants considered the snack a healthy alternative to high sugar/high fat cookies and candy, especially with only 40 calories per bite. Consumers can enjoy simplified sharing and snacking offered in three flavors: Classic Almond, Almond Dark Chocolate and Caramel Milk Chocolate.

Mercedes-Benz Financial Svcs. Names G Robinson V.P Mktg.
Mercedes-Benz Financial Services USA has named Geoff Robinson VP, Sales & Marketing. Robinson will be responsible for all marketing activities for Mercedes-Benz Financial Services, including pos systems, brand partner relationships, aftermarket products & program development, and dealer & customer communications. “Geoff brings over 20 years experience in our organization to the Marketing team,” said Dietmar Exler, Head of Mercedes-Benz Financial Services USA.

Harbor Industries Wins GIC Award Of Excellence - Permanent Display
Harbor Industries, Grand Haven, Michigan, has won the Global Instore Communications (GIC) Permanent display of the year award for the Shaw HGTV Floor Covering Department. Harbor Industries designed, developed and produced the HGTV Floor Covering Department for Shaw Industries to highlight the HGTV product in a store within a store environment. The HGTV environment includes signage and six independent displays that each showcase the various categories of floor covering in the HGTV product line. Each unit was specifically designed with custom product and brand messaging for HGTV and Shaw Industries. (Web site) www.harborind.com

Red Robin Appoints Denny Marie Post CMO
Red Robin Gourmet Burgers, a casual dining restaurant chain, has appointed Denny Marie Post as senior vice president and chief marketing officer. Ms. Post will be responsible for the development and execution of Red Robin's brand strategies and product innovation, overseeing the company's internal marketing, R&D and communications teams, as well as several outside agencies. Before joining Red Robin, Ms. Post provided marketing and business development consulting services to clients that included Sara Lee, Lamb/Weston/ConAgra and Kerry Ingredients. Prior to her consulting role, she served as senior vice president and chief marketing officer at T-Mobile USA.

Subaru Of America Appoints Dean Evans CMO
Subaru of America has appointed Dean Evans as Chief Marketing Officer. Having spent half of his 23 year experience in digital, Evans brings to Subaru a strong focus on this area as well as a deep understanding of how digital and social outreach are strong drivers for today’s consumers. Prior to joining SOA, Evans was CMO at Dealer.com, an automotive marketing solutions company and was also Director of Global Customer Relations for Jaguar Land Rover Aston Martin.

Targus Names Melissa Chapman V.P. Marketing
Targu, maker of laptop computer cases and accessories, has named Melissa Chapman as Vice President, Product Management and Marketing, to provide vision, leadership and management of Targus' growing tablet product category. Chapman joins Targus from Avery Dennison Office & Computer Products where she served as senior director, personal organization and identification-innovation. Prior to Avery, Chapman was director, global brand management - kids licensed products at Activision.

Time Warner Cable Names Jeffrey Hirsch CMO
Jeffrey Hirsch has been named Executive Vice President and Chief Marketing Officer, Residential Services for Time Warner Cable. Hirsch has served in a number of senior executive roles since joining Time Warner Cable in 1999. Most recently, he oversaw the launch of Time Warner Cable's popular iPad app.

BillMyParents Appoints Evan Jones V.P. Marketing
BillMyParents, innovator of the reloadable Spend Smart prepaid card, has appointed Evan Jones Vice President of Marketing. Jones will continue to lead BillMyParents programs designed to prominently position the brand and product offering with parents, teens and young adults. Under his direction, BillMyParents will transition to the next phase in its multi-million dollar marketing campaign.

Bill Emrich Joins Harbor As Creative DirectorHyatt Appoints Semenchuk Chief Innovation Officer
Harbor Industries, a Grand Haven, MI-based display firm, has named Bill Emrich Creative Director. Emrich comes to Harbor with over 20 years of experience designing custom displays and fixtures and will be responsible for continuously improving Harbor’s design capabilities as well as managing the Design Team. (Web site) www.harborind.com

NanoLumens Appoints APG Displays As Its Exclusive Canadian Distributor
NanoLumens, a Norcross, GA-based company that introduced the world's first large format flexible LED display technology, has named APG Displays, of Mississauga, Ontario, Canada, as its exclusive Canadian distributor. NanoLumens is also expanding its product line with the production of flexible LED displays in virtually any shape and size to meet customer requirements.
"APG Displays has two decades of experience supplying high impact display solutions for the temporary rental and permanent installation of innovative large screen video displays throughout Canada, which is a very important market for NanoLumens," said Rick Cope, President & CEO of NanoLumens. "As Canada's most complete professional audio-visual services provider, APG Displays delivers a complete solution, from the initial design and specification process right through to on-site technical assistance and troubleshooting. This is exactly the kind of commitment and support that will help drive our market growth in Canada." (Web site) www.nanolumens.com

Merchandising Inventives Introduces Plastic Snap Display Rings
Merchandising Inventives has introduced Plastic Snap Display Rings in white and clear plastic for holding banners and signs securely onto wire fixtures or other retail displays. The clear style plastic display rings are made of Clear Polycarbonate that consists of 20% Recycled material and the white plastic display rings are made of Acetal and are RoHS Compliant. Each Plastic SnapRing has a 1-1/8" diameter and thickness of 8/32" which can be used with all of MI's plastic merchandising strips except the MSTS-12R. For more information, visit; (Web site) www.merchandisinginventives.com

Screen Solutions International Introduces Touch Screen Overlay Displays
Screen Solutions International (SSI) has debuted the company's newest multi-touch screen and touch screen overlay displays. While many assumed that interactive touchscreen bezels and thru glass films were far into the future, SSI is bringing this advanced technology into the present and is transforming digital displays into interactive multi-touch screens. The touch screen overlay has infrared (IR) technologies that sense the contact from one finger with extreme accuracy and an incredible response rate. The IR bezels are the newer of two touch options and are offered in dual, six and 32-point touch options, allowing multiple users and critical accuracy. The technology allows users to mimic throwing actions and resize images on the screen with two fingers. In addition, both IR bezels and touch screen overlays can be used with any projection surface and are available in sizes starting at 30" and increasing to a maximum 200" widescreen. Custom sizes are available for special orders. The groundbreaking innovation offers the best in thru-glass touch foil and interactive technology as it gives users the opportunity to interact with digital signage which is generally one sided with applications for the trade show and retail markets. For more information, (Tel) 888-631-5880, visit; (Web site) www.ssidisplays.com

MG Design Associates Adds Printing Capabilities
MG Design Associates has added enhanced direct-to-substrate printing capabilities. MG Design President John Patten, said, "Adding the newest production technology and equipment to our menu of options is a sound investment for our clients and for MG Design." MG Design in-house capabilities include backlit and reflective inkjet graphics; polyflex and duraflex portable display graphics, mounting on various substrates and precision cut custom vinyl graphics. For more information, visit, (Web site) www.mgdesign.com

Orbus Exhibit & Display Group Expands New Facility Outside Last Vegas Nevada
The Orbus Exhibit & Display Group has expanded its US presence by opening a new full-service facility just outside of Las Vegas, Nevada to serve the Western US with faster and more economical shipping. This facility, located just 10 miles just north of the Las Vegas strip, will carry and fulfill hardware and graphics for the full line of Orbus products. "We are thankful for the opportunity to expand into this region," said Aaron Kozar, Vice President of Orbus West Coast Operations."The West is one of the largest markets for our current client base and my hope is that our experience, along with our remarkable client service, will help us grow well beyond our existing presence in this key area." (Web site) www.orbuscompany.com

2020 Exhibits Merges With Chicago-based Skyline Metro Chicago
2020 Exhibits has merged with Chicago-based Skyline Metro Chicago. The merger enables 2020 Exhibits to further expand its presence throughout the Midwest by bringing its full scale event and exhibit capabilities and services to a broad range of clients and industries. 2020 Exhibits/Chicago will increase its presence among companies operating in the Midwest as well as continue to pursue new opportunities across the United States, according to the company. Bob Babine, president and founder of Houston-based 2020 Exhibits, said, "This is a tremendous opportunity for us to enhance and expand upon the total event experience for our clients across the United States. We're excited to deliver the total event experience." (Web site) www.2020exhibits.com

BMW Guggenheim Lab Launches Tour
The BMW Guggenheim Lab has launched its worldwide tour in Manhattan’s East Village. A combination of think tank, public forum, and community center, the Lab will offer free programs that explore the challenges of today’s cities within an innovative mobile structure that was designed to house this urban experiment. Over the next six years, the Lab will travel to nine cities to help raise awareness of urban challenges and yield sustainable benefits for cities around the world.
Visitors may participate in over 100 programs related to the theme Confronting Comfort, including workshops, experiments, discussions, screenings, and off-site tours. A central component of the Lab is Urbanology, a group game played on-site and online. Participants role-play scenarios for city transformation, advocating for education, housing, health care, sustainability, infrastructure, and mobility as they build a city that matches their needs.

Burger King Unveils New Marketing Image
Burger King Corp. is unwrapping its new advertising campaign and refreshed marketing image, created to appeal to a broader audience, with the first in a series of advertisements produced by its new agency mcgarrybowen. The spot features the latest BURGER KING menu item, the California WHOPPER® sandwich. “Our consumers tell us they love our great-tasting, high-quality food, and that’s exactly what we’re featuring in our new marketing,” said Alex Macedo, Sr. VP, Marketing, Burger King.

DOVE Ice Cream Serves-Up 'Adults-Only' Ice Cream Truck Experience
Mars Chocolate North America released the tour schedule for an "adults only," special edition DOVE® Ice Cream truck. Film and dancing superstar Ralph Macchio launched the tour in Chicago. Adults-only stops will also include Minneapolis and Baltimore. "Most of us have vivid memories of the ice cream truck," said Craig Hall, General Manager, Mars Chocolate North America. "DOVE Ice Cream is all about enjoying the moment, so we created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way."
This will not be your typical "I scream, you scream, we all scream" ice cream truck. Gone is the tinny music and screaming customers. For those 18 years or older, the DOVE® Ice Cream "Your Moment" truck will be stocked with decadently delicious and free DOVE Ice Cream Bars. It will also feature stress-busting activities for adults to take a moment from their hectic days, including massages by licensed massage therapists, manicures and generation-appropriate music.

ING DIRECT Launches 'Cruise For Savings' As Bank's Cafe Cruiser Hit The Streets of LA
ING DIRECT's Cafe Cruiser, a mobile bank on wheels, recently hit the LA streets turning local residents into Savers along the way. The 40-foot ING DIRECT Cafe Cruiser was designed to continue ING DIRECT's efforts to cultivate a nation of Savers. While the ING DIRECT Cafe Cruiser passed through LA, consumers had the opportunity to win giveaways for ING DIRECT USA's Electric Orange Checking Account or Orange Savings Account by uncovering the location of hidden Orange Balls. LA residents could visit FindTheOrangeBall.com for clues on the location of these hidden prize balls and to follow the ING DIRECT Cafe Cruiser along its trip. With amounts ranging from $100 to $5,000 in prizes, the Orange Balls are designed to help LA residents kick-start their savings with ING DIRECT.

Inwindow Outdoor Launches Campaign For RIO
Inwindow Outdoor recently launched a Storescape Mall digital campaign to support the Blu-ray and DVD launch of Twentieth Century Fox's animated film RIO. The campaign launched at two Inwindow locations, the Roosevelt Field Mall in Long Island, NY and Santa Monica Place, CA.
At each location, mall-goers can try out the "Coloring with Blu" app on one of three iPads at the site, which is designed to look like a kiosk. With the RIO Blu-ray disc, mall-goers can access the Coloring With Blu App to get 60 coloring pages of RIO characters and then email or share it on Facebook. Inwindow will be projecting the designs onto a large screen, toggling between the three iPads, so other passers-by can view the app as its being used. (Web site) www.inwindowoutdoor.com

Taco Bell® Offers Free Exclusive MTV™ Content With Launch Of Big Box Remixed Promotion
Taco Bell® has launched Big Box Remixed, which combines the flavor of four classic Taco Bell menu items with the freshness of exclusive music content via a mobile site, packaged in a specially designed MTV™ Video Music Awards (VMAs) box. Taco Bell features its first QR code on packaging, available using a free QR reader app on smartphones, on its Big Box Remixed and large cups that dishes out exclusive music content over a six-week period leading up to this year's VMAs.
Taco Bell's exclusive music access extends online with the "VMAs Hook-Up," a sweepstakes on the Taco Bell page on Facebook that will reward one lucky winner with a trip to VMAs weekend including the Friday Night Pre-VMA Concert Event sponsored by Taco Bell.
"In anticipation of the upcoming VMAs, we are turning up the volume by giving Taco Bell and music fans access to never before seen or heard music content which includes some of the phenomenal up-and-coming talent from our Feed the Beat program," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "We love music and the Big Box Remixed not only offers a lot of great tasting food for just five bucks, but also feeds music fans' hunger for exciting music content accessed easily on the go."

Groupon And Incentive Targeting Launch Groupons For Grocery In Chicago
Groupon and Incentive Targeting are partnering with SUPERVALU and Unilever to bring social buying to grocery shopping in Groupon's home city of Chicago. Unilever has become the first global CPG company to allow consumers to buy its products through Groupon and pick up their deal at their neighborhood grocery store.
Through Unilever's "Summer of Ice Cream" program, shoppers buy $15 worth of their favorite Ben & Jerry's®, Popsicle®, Good Humor®, Breyers® and Klondike® products for only $9 on Groupon.com - a 40% discount - and then select and pick up their items at any JEWEL-OSCO location, which is the first Chicago-area grocery retailer to participate in the program.
"We think this is a fabulous deal and a great way to let our consumers bring home a selection of their favorite ice cream in the heat of the summer, as well as to introduce new consumers to our products," said Marc Shaw, Director of Shopper Marketing for Unilever North America.
"JEWEL-OSCO has been serving the Chicago area for over a century, and we are thrilled to begin testing Groupons for grocery in Groupon's hometown," said Kat Kozitza, SUPERVALU's Director of Interactive and Direct Mail Marketing. "As one of the leading retail grocery chains in Chicago, JEWEL-OSCO offers an extremely convenient way for shoppers to pick up their Groupon deals, which will offer great savings and value to our loyal shoppers."
"We are very pleased to continue working with Groupon to bring social buying to the grocery retail market, now with our second chain," said Win Burke, President and CEO of Incentive Targeting. "Using the combined Groupon and Incentive Targeting system, CPGs like Unilever and grocery companies like SUPERVALU can deliver great offers to their shoppers, measure the effectiveness in real time, and follow up with highly desirable shoppers with attractive targeted programs." (Web site) www.groupon.com

Coupons.com Names Gary Calega V.P. Marketing
Coupons.com Incorporated, a leader in digital coupons, including online printable, social, mobile and loyalty card promotions, has named Gary Calega vice president of marketing. Calega most recently served as president of Agilone, a SaaS-based marketing intelligence software company. Prior to Agilone, he ran business development for SendMe Mobile. Calega joined SendMe from eBay where he was head of business seller acquisition. (Web site) www.couponsinc.com

ShopAlerts Self-Serve by Placecast Available To Marketers Looking To Run Location-Based Marketing Programs At Scale
Location-based mobile marketing leader Placecast has released ShopAlerts Self-Serve, a simple tool that enables merchants to create, deliver and track redemptions of mobile promotions. For the first time, the ShopAlerts platform will be accessible on a self-service basis for a broader range of marketers looking to run location-based marketing programs at scale.
ShopAlerts Self-Serve is not directly open to small businesses, but rather larger vertical companies like mobile operators, yellow-page providers, retailers, financial institutions or deal services that work with SMBs and can deploy this tool for their customers. ShopAlerts Self-Serve delivers a complete, geofencing solution for businesses that want to deliver geo-triggered offers to their customers on their mobile phones. Geofences are virtual areas set around physical locations; when an opted-in consumer is inside a geofenced area, she receives a message from a business, including a discount, notice of a sale, directions to a store or other content. "This simple tool can be used by any business - from sole proprietor to large retail chain to create and run their own geofence mobile promotions easily, and fully protect consumer privacy due to the double opt-in nature of the service," said Alistair Goodman, CEO of Placecast. Unlike other location-based consumer services that require an app, ShopAlerts is the only solution that can reach all of the 268 million phones currently in operation across the AT&T, Sprint, Verizon and T-Mobile networks.(Web site) www.placecast.net

Subway Restaurants Selects Velti As Exclusive Mobile Marketing Platform
Velti, a leading global provider of mobile marketing and advertising technology, has been selected as the mobile technology provider for the SUBWAY® restaurant chain. The restaurant chain will use the Velti platform worldwide, becoming one of the first global franchise organizations to consolidate on a single mobile platform.
"We see enormous potential in our mobile campaigns and look forward to delivering a more robust experience with Velti," said Joost Zimmerman, Director of Digital Marketing at SUBWAY®. "Our goal is to utilize mobile marketing as a highly personal and direct way to reach our customers and give them access to SUBWAY® at any time, wherever they are."
Velti's mGage platform will be used to launch transactional mobile marketing programs that allow consumers to order meals from their phones for pick up at the nearest SUBWAY® restaurant. In addition, through a new mobile app and mobile site it will enable them to access key information including menu, nutrition and store locations.
"SUBWAY® is poised to set a new standard in mobile marketing," said Alex Moukas, CEO of Velti. "The penetration of mobile devices worldwide coupled with SUBWAY's® presence in more than 90 countries will allow SUBWAY® to implement innovative global and local campaigns to drive in-store traffic, customer loyalty and brand engagement." SUBWAY's® mobile marketing campaign will launch in more than 24,000 SUBWAY® stores in the U.S., with global rollout planned. (Web site) www.velti.com

TPN Named Agency Of Record For Jockey International
Jockey International, a leading supplier and marketer of apparel products, has named TPN as its U.S. agency of record for integrated marketing communications. According to Dustin Cohn, senior vice president and chief marketing officer for Jockey International, TPN will partner with Jockey to develop fully integrated marketing plans and campaigns via brand strategy, advertising, digital, social media, retail marketing and promotion that specifically focuses on building brand relevance among a broader target of consumers and shoppers. "TPN's approach from a retail-out and shopper's vantage point affords them the ability to help us develop new strategies to achieve our growth and brand objectives," stated Cohn. (Web site) www.tpninc.com

Wrap Media Group Partners With Budget Rent A Car To Offer Discounts For Driving Wrapped Rental Vehicles
In a partnership with Budget Rent a Car of Atlanta, an independent Budget System Licensee, Wrap Media Group will wrap rental vehicles with the eye-catching Sheets™ Brand Energy Strips. For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle.
These Sponsored Rental Vehicles can now be booked online for the initial campaign. Wrap Media Group will be offering brands the ability to advertise on thousands of rental vehicles in many other markets across the US and abroad once the initial campaign is underway. The Sponsored Rental Vehicles will also bring multiple other branding opportunities such as the ability to add short codes for text messaging campaigns, QR Codes, and coupons or product samples that will be placed in the vehicles as well as at the rental facilities.
Warren Struhl, CEO of PureBrands, LLC the owner of Sheets™ Brand Energy Strips, said, "Not only will renters be getting a discounted rental rate and be exposed to our brand, these vehicles will also be seen by thousands of people traveling on roadways and at restaurants, shopping malls, attractions, parks, beachfronts and other popular destinations." (Web site) wrapmediagroup.com

ShopSavvy Partners With Grocery Server To Deliver Hyper-Relevant Deals To Mobile Consumers
ShopSavvy, the leading mobile shopping assistant, has teamed with Grocery Server, the leading grocery deal comparison search engine, to deliver hyper-relevant grocery deals, coupons and incentives to ShopSavvy's more than 11 million users. The unique Grocery Server deals content will be incorporated into ShopSavvy in the coming weeks. Once launched, ShopSavvy users who scan grocery products will not only be able to compare prices on an item, but will also see current coupons and deals available on that item or similar items at nearby grocery stores as they shop. This enables consumers to make the best purchase decisions possible and save money on their grocery bill.
"ShopSavvy has changed the way users shop and is the natural partner for Grocery Server to introduce its grocery-deal-finding technology to mobile consumers," said Corbin de Rubertis, co-founder and CEO of Grocery Server. "Grocery Server is able to lend our extensive database of local grocery deals, aggregating coupons and in-store specials at more than 200 chains nationwide, to help ShopSavvy expand its coverage of this category and provide users instant access to savings on the shopping trip they make most frequently -- to the grocery store." (Web site) www.shopsavvy.mobi

Scanbuy Adds Wayne Silverman As Chief Revenue Officer
Scanbuy, a global leader in mobile barcode solutions, has named Wayne Silverman Chief Revenue Officer and Senior Vice President of Worldwide Sales. Silverman will lead and execute the revenue strategy for the company, which includes further expanding its global footprint through the development of strategic partnerships and alliances, driving market positioning, creating sales strategies and overseeing business negotiations. Prior to joining the company, he was Vice President and Group Publisher of CBS Interactive and CNET Networks. (Web site) www.scanbuy.com

Outdoor Footwear Company Chaco Selects Ryan Partnership Chicago
Ryan Partnership Chicago has been retained by Chaco, a performance lifestyle brand that offers sustainably designed and durable footwear for men, women and children, to develop and execute its 2012 strategic communications plan. Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide Inc. that also markets Merrell and Patagonia Footwear.
Christine Nardi Diette, Ryan Chicago Group President explained that Ryan will be working closely with Chaco on branding and refining Chaco's 2012 position as it evolves within the footwear marketplace as well as Chaco's retail presence. (Web site) www.ryanpartnershipchicago.com

PNI Digital Media Partners With Walmart For Online Social Stationery Services
PNI Digital Media has entered into an agreement with Walgreens to provide and operate an online stationery service that will offer Walgreens customers the opportunity to create and customize unique cards, invitations and other printed material. PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books and calendars, business cards and stationery. (Web site) www.pnimedia.com

OgilvyAction Promotes Pam Morrisroe To Managing Director, OgilvyAction East
OgilvyAction, the brand activation arm of Ogilvy & Mather, has promoted Pam Morrisroe to Managing Director of OgilvyAction East. With Ogilvy since 2005, in the positions of Director of Client Services and Managing Director of OgilvyAction Experiential Marketing North America, Morrisroe successfully developed and executed experiential marketing and shopper marketing programs and strategies for clients such as American Express, New Balance, Unilever and Kraft. Moving forward, Morrisroe will continue in her North American Experiential role, while accepting her new Managing Director responsibilities for OgilvyAction East.
Morrisroe said, "It is a very exciting time at OgilvyAction East. Our two groups, OgilvyAction Experiential and OgilvyAction New York, are coming together, and I know that as a cohesive team we will drive growth by creating and executing great work for our clients." (Web site) www.ogilvyaction.com

il Giardino® Italian Cheeses Teams With Wine Of The Month Club For 'The Perfect Pair' Promotion
The cheeses and wines of Italy combine to make "The Perfect Pair" in DCI Cheese Company's newest enter-to-win contest. Consumers are invited to visit www.IlGiardinoCheese.com to access a wide variety of recipes, serving suggestions and wine pairings that are designed to perfectly complement the flavors of il Giardino Italian cheeses. While on the website, consumers can also enter for their chance to win a one-year membership to The Wine of the Month Club.
In-store shelf talkers with tear pads featuring a coupon for il Giardino cheeses can be found in participating retailers. Additionally, consumers with smart phones can connect directly to www.IlGiardinoCheese.com via the promotional display's QR code to access the online entry form or to view recipes and wine pairings.
"Nothing goes better with great Italian cheese than great Italian wine," said Katie Jury, DCI's Marketing Manager. "We designed this promotion to make the pairing process as easy as possible for consumers, allowing them to enjoy the flavors of Italy without the stress of finding the perfect pair." (Web site) www.IlGiardinoCheese.com

Hornall Anderson To Create Brand Vision For Pinkberry
Brand design firm Hornall Anderson (part of Omnicom Group) has been hired by Pinkberry, an international frozen yogurt retailer, to create a brand vision and positioning that leverages the company's current offerings while helping them establish future growth for the business. From store design to exceptional customer service to irresistible flavors and toppings, Pinkberry aims to provide a social experience that indulges the senses. (Web site) www.hornallanderson.com

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