Pepsi 'Scares Up A Party' With Halloween Display
The Pepsi-Cola Company wanted a display that would promote all lines of Pepsi and Frito products during the critical Halloween selling period.
Rapid Displays, a chicago, IL based point-of-purchase company, designed and produced 2,500 lobby and 7,000 end aisle Pepsi Halloween displays, which were distributed to the grocery channel nationwide prior to the Halloween selling period. The scary header encourages consumers to "Scare Up A Party" using Pepsi and Frito products.
Captain Morgan Pole Topper Ties Into Halloween Selling Period
Diageo wanted to increase sales and consumer awareness of Captain Morgan Rum product during the busy Halloween selling period via a large format, free standing, interactive display.
Besides encouraging consumers to "Stir Up Their Halloween Blowout," the display promotes The Captain's Fright Catalog and Halloween costume offer. 589 displays were distributed to grocery and liquor locations throughout the U.S. The display was 95% pre-assembled prior to shipping to ensure placement and proper setup by distributor field reps.
Display graphics were produced by BFG Communication, Bluffton, SC. The display was designed and manufactured by Rapid Displays, headquartered in Chicago, IL (Web) www.rapiddisplays.com
Pyramid Promotes Weizen Beers During Oktoberfest Celebrations
Pyramid Breweries has introduced its first ever Pyramid WeizenFest, a fall extravaganza to honor 21 years of brewing quality, award-winning craft beers timed to coincide with the annual Oktoberfest celebrations. WeizenFest comes on the heels of Pyramid's launch of a new brand campaign supporting its popular and growing family of unfiltered Weizen (wheat) beers.
Throughout the Fall, consumers can experience Pyramid's own special version of Oktoberfest, highlighted by the new seasonal Pyramid OktoberWeizen, which is available in on-premise accounts throughout Washington State and in all 5 Pyramid-owned alehouses on the West Coast. Throughout grocery stores in the Western U.S. Pyramid is teaming up with leading gourmet sausage band Aidell's to offer a WeizenFest joint promotion featuring displays with discounted offers. Promotions at the alehouses will also feature a special Bavarian-inspired menu along with commemorative glassware and clothing. Pyramid WeizenFest celebrations will be held in Seattle, Sacramento and Berkeley featuring live local music and prizes.
HAN Asian Vodka to Launch In USA
Progressive Beverages has launched HAN, the first Asian Vodka in the U.S. market. Made with pure spring water and four times distilled barley vodka, HAN is the only vodka infused with a polished rice spirit and filtered through a proprietary micro-carbon freeze filtration process. Designed by Dennis Mukai, a renowned designer, illustrator and photographer, the oval-shaped bottle is the insignia of the legendary HAN dynasty. Competitively priced within the premium vodka segment, HAN is available in select specialty liquor stores.
Buy For Less Implements Automated Coupon Machine
Buy For Less, a leading grocery chain in central Oklahoma, is installing the BetaCorp Automated Coupon Machine kiosk in each of its 10 supermarkets.
The interactive kiosk conveniently provides shoppers with coupons through the use of a touch-screen monitor and printer. Powered by an integrated database of manufacturers' coupons, the ACM offers Buy For Less shoppers a growing selection of coupons. To attract shoppers to the ACM, a 3D holographic display projects digital video images that appear as objects floating in space.
BetaCorp, based in Austin, Texas, is a leading innovator of self-service kiosks for the retail industry. Delivering on-demand coupons at the point of purchase, BetaCorp's Automated Coupon Machine is the first device to automate the coupon distribution process while integrating real-time marketing campaign management and in-store advertising tools. (Web) www.betacorp.com
Sallie Mae Fund Launches Nationwide Latino Bus Tour On College Financial Aid
The Sallie Mae Fund's "Paying For College Bus Tour," is traveling to 78 cities nationwide to educate Latinos about options for attending and paying for higher education.
The Sallie Mae Fund commissioned the largest-ever survey of Latino perspectives on college financial aid and discovered a missing link that fuels the education gap; lack of access to financial aid information among Latinos.
"The Sallie Mae Fund wants to help reverse this situation by raising awareness among the Latino community that a college education is attainable and valuable," said Kathleen deLaski, President of The Sallie Mae Fund. "Based on the demand during last year's smaller Paying For College Tour, The Sallie Mae Fund has more than tripled the reach of the tour and enhanced its resources to help further bridge the financial aid information gap in the Latino community."
World's Littlest Ice Cream Truck Promotes Dreyer's Bite-Sized Dibs
The World's Littlest Ice Cream Truck has embarked on a 10-city cross-country tour to introduce Dreyer's Dibs, bite-sized ice cream snacks.
Dreyer's wanted the perfect ice cream truck to deliver these mini treats, which led to the creation of the World's Littlest Ice Cream Truck. "The Mini Cooper was the perfect little car for these little bite-sized ice cream treats," said Suzanne Ginestro, Marketing Manager for Dreyer's Dibs brand.
Ron Canyon, one of the edgiest motor makeover artists transformed a red Mini Cooper into the Dib-ified ice creak truck equipped with state-of-the-art technology including 32- and 23-inch LCD flat panel TV's, a Mac Mini, iPod Mini docking station, touch screen applications, wireless internet access, exterior Web cam and a freezer drawer that slides out of the back via remote control. To add the "bling" to this hip little ice cream truck, it sports 19-inch spinner wheels, as well as flared fenders, an extended roof with a rag top and a custom sound system that is sure to capture everyone's attention.
KraftWorks Creates US Dealer Marketing Campaign For Vespa
KraftWorks has created the first U.S. dealer network advertising, marketing and promotion campaign for Vespa including traditional media, in-store/dealer promotions and viral marketing promotions.
Paolo Timoni, Piaggio USA CEO, said of the appointment, "KraftWorks coupled the stylish heritage of Vespa with the vitality and modernity of urban life. They understand the romance that surrounds Vespa, as well as the obsession it engenders in its riders, and the campaign reflects that."
Piaggoi USA currently has 90 dealers and plans to add 20 more during 2005. This program will complement the Vespa branding campaign led by Piaggio's global agency of record TBWA.
Virgin Megastore, San Francisco Launches Surf And Skate Shop
In support of the surf, skate and action lifestyle, Virgin Megastore, San Francisco has launched a surf and skate shop offering the best in action apparel and accessories.
"Virgin has built its reputation on its committed passion for music and entertainment and through innovative ways of reaching the consumer," said Maureen Ferguson, Divisional Merchandise Manager for Apparel & Fashion Accessories, Virgin Entertainment Group, NA. "This expanded selection at the Virgin Megastore, San Francisco now extends that influence in support of the surf, skate and action lifestyle, by bringing leaders in extreme sport athletics and fashion to a broader audience."
Virgin Megastore, San Francisco has teamed with Quiksilver, Rainbow Sandals, Sex Wax, Peter Grimm hats, Giant, Z-boys, Strand, US Rags and up and coming fashion designers, Aaron Chang and Andrew Hanson, to offer an expanded selection of surf and skate clothing, accessories, books, music and DVDs. Decks and boards designed by California artists who are also surfers and skaters will also be sold.
Starbucks Launches Ethos Water To Help Children Worldwide
Starbucks Coffee Company has launched Ethos Water in nearly 5,000 of its U.S. company operated stores as part of an effort to help children and their communities around the world get clean drinking water. Five cents from the sale of each bottle of Ethos Water will support Starbucks goal of donating $10 million over the next five years to non-profit organizations that are helping to alleviate the world water
crisis.
Coca-Cola Launches Sugar Free Full Throttle
On the heels of the successful launch of Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with the introduction of Sugar Free Full Throttle. "Based on our results in test markets, we expect Sugar Free Full Throttle to increase consumption occasions among current energy drink users and appeal to new consumers seeking the raw energy Full Throttle provides," said Mary Herrera, Director of Marketing for Sports & Energy Drinks. A comprehensive marketing campaign continues to support the Full Throttle brand, including radio, print and outdoor advertising, as well as a national sampling program traveling to sporting events, concerts and college campuses.
Pacific Wine Partners Launches Knife & Fork
Pacific Wine Partners is launching Knife & Fork, an Australian wine brand targeting the on-premise channel. Knife & Fork wines not only offer the soft, full fruit flavors that Australian wines are known for, but are targeted at wine consumers who do not take themselves too seriously.
"Knife & Fork is the ideal choice for a by-the-glass program in a casual dining establishment," said Sally Osborne, Marketing Director. "The 1-liter bottle gives the restaurant owner a greater number of pours per bottle, providing greater value to them and to their customers."
Europe's Best Launches Frozen Fruit Line In U.S.
Europe's Best has begun the U.S. rollout of ten varieties of frozen fruit whose taste and nutritional content rival fruit freshly picked from the orchard. Initial distribution will be on the East Coast and in the South.
"Growth in the fresh and frozen fruit categories has been phenomenal," said George Kyres, President and CEO of Europe's Best, based in Montreal, Canada. "Much of that increase has been a result of the exploding popularity of smoothies, which are a $1 billion business at retail in the U.S. Interest in making smoothies at home, coupled with the numerous studies supporting the antioxidant and other health benefits of berries, seems to have sweetened the taste of fruit to consumers."
Europe's Best will support its push into the U.S. retail market with in-store demos, sampling and POS signage.
Interstate Bakeries Names R. Seban Chief Mktg. Officer
Richard Seban, a veteran executive in the consumer packaged goods field, has been named Chief Marketing Officer at Interstate Bakeries Corporation, which recently re-launched its iconic Wonder bread brand. Most recently, Seban was President and COO of High Liner Foods, Inc., a Nova Scotia-based processor and marketer of frozen seafood and pasta products.
USA TODAY Expands Mktg. Dept.; Names Four V.P.s
USA TODAY has appointed four new marketing Vice Presidents. Ed Cassidy has been named Vice President/Communications and Event Marketing. Cindy Freed has been named Vice President/Business Marketing. Susan Lavington is Vice President/Consumer Marketing. Chris McGill has been appointed Vice President/Strategy. "This new structure will allow the marketing department to dramatically grow the USA TODAY brand across all platforms," said Craig Moon, President and Publisher of USA TODAY.
KBRK Purchases Baird Display
KBRK Inc. has acquired Baird Display, a designer and producer of high-quality temporary, semi-permanent displays, located in Milwaukee, Wisconsin. KBRK will continue to use the Baird trade name. "Baird will continue to offer a full service approach incorporating exceptional in-house design capabilities, complete project management support, manufacturing, warehousing and distribution from its Milwaukee location," said Timm Rutkowski, one of the principals of KBRK.
Fame Adds Feyerer To Creative Team
Julie Feyerer has joined retail brand agency Fame as Associate Creative Director. Feyerer most recently worked with Chicago-based Frankel on brands including Coca-Cola and CVS Pharmacy.
Robb Murray Offers Fabic Banners & Dye Subimation
Robb Murray & Associates offers fabric banners at the lowest price possible. The company's overseas plant produces litho dye sublimation at economical prices, great quality and on time. For more information, contact Robb Murray & Associates, (Tel) 415-662-6883, (Web site) www.RobbMurray.com
T.M. Shea Introduces Overhead Sign System
T.M. Shea Products, Inc., has introduced an overhead sign system for retail applications. This flexible system allows for eye catching overhead graphics that can be placed in many sections of the store. For more information, contact Tom Shea, President, T.M. Shea Products, Inc., (Tel) 800-992-5233, (Fax) 248-589-1535, (E-mail) tshea@tmshea.com, (Web site) www.tmshea.com
Exhibit Resources Names C. Miller As Project Manager
Charles Miller has joined Exhibit Resources as a Project Manager, according to Lana Calloway, President of Exhibit Resources, Raleigh, NC. In this position, he will serve as a liaison between clients and trade show designers, as well as coordinate trade shows for clients. Miller has over 21 years of experience in the trade show industry. Formerly, Miller worked as the General Manager of Southern Exhibit Services in Durham, NC.
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