Zalia Cosmetics Displays Launch 'Latina' Product Line At Victoria's Secret Beauty Stores
Zalia Cosmetics, a color cosmetics line developed to meet the beauty needs of Latinas, has launched a major retail partnership with Victoria Secret Beauty stores that will drive the nationwide launch of the product line. Zalia Cosmetics will be available at select Victoria Secret Beauty stores in the major Hispanic markets Miami, Los Angeles, Dallas and New York.
As part of the launch program, Zalia Cosmetics will be inviting consumers to experience the Zalia product line with free in-store make-overs by the founder, Monica Ramirez and her team of make-up artists. This will be complimented with a unique nationwide grass-roots marketing campaign through a series of 'Latin-themed' music and entertainment events at select shopping malls in each city. Victoria Secret Beauty will display Zalia's comprehensive and diverse range of lipsticks, foundations, mascaras and eye shadows, which fill a gap in the market by perfectly complementing the subtle skin tone of today's Latina woman and by offering them great value.
Lebron James Endorses Bubblicious 'B-Explosive' Campaign
Cadbury Adams USA has launched a new advertising campaign for its Bubblicious brand featuring Cleveland Cavaliers basketball star LeBron James.
The campaign entitled 'B-Explosive,' marks the first advertising execution from Bubblicious in more than seven years and is the first pro-athlete deal for the brand. Each ad features James showing off his best moves-including blowing bubbles. The advertising is part of a fully-integrated marketing campaign featuring new p.o.p. displays with LeBron James, packaging, promotions and an interactive web site. P.O.P. displays with LeBron James promote a bedroom makeover as part of a back-to-school promotion. The displays direct consumers to the Web site for the entry rules.
"We're thrilled to be working with LeBron," said Sydney Taylor, Marketing Director for Bubblicious. "One of professional basketball's most explosive players is a long-time fan of the bubble gum with explosive flavors and taste. It's a natural fit. LeBron is a great representative for the brand, both on and off the court."
Vari-Crafts Displays Bird Feeders-Houses
Vari-Crafts, a Landing, NJ-based manufacturer of distinctive bird feeders, is offering dealers a comprehensive line of bird feeders with their choice of attractive p.o.p. display stands.
This Pole Assembly Display Stand is used to display its full line of bird feeders-houses, pole assemblies and accessories in lawn and garden stores. "Bird feeders are sold all year round, especially in the winter when people want to feed the birds," said Mike Fasino, President. "When dealers buy a certain amount of product, we offer them a free display stand."
SignFlash Digital Signage Promotes 'Lance Day'
Specialized Communications recently used SignFlash dynamic digital signage to provide advertising for "Lance Day" sponsors, Sharrett Subaru, and the Lance Armstrong Foundation.
The signage featured sponsor's logos that transitioned one into the other in the lower left corner of the 42" plasma display with a video window that allowed Tour de France footage to be aired along with Sharrett Subaru advertising. The video was switched to live video feed at the time of the Tour de France race during the day and back to pre-recorded footage at other times. SignFlash is a turnkey solution developed and manufactured by Specialized Communications, located in Smithsburg, Maryland, to meet the growing market for digital signage.
P&G's New Tide With A Touch Of Downy Represents Milestone In Laundry Care
For the first time, Procter & Gamble has brought together two of America's most trusted brands-Tide and Downy-to launch new Tide with a touch of Downy. Poised to be the most successful launch for the Tide brand since the introduction of Tide with Bleach in 1988, P&G has committed significant marketing weight with an aggressive and innovative marketing campaign.
Tide conducted extensive research and consumer testing to develop Tide with a touch of Downy. The company identified an unmet need among a sub-set of women who want clean and soft laundry, but for various reasons were either unwilling to add liquid fabric softener or were inconsistently adding it because they simply forget. The marketing campaign has a consistent theme celebrating softness and clean and includes national advertising, in-store programs, product sampling, internet presence, consumer promotions and strategic partnerships.
Pajama designer Karen Neuburger has partnered with Tide with a touch of Downy involving multiple co-promotional initiatives including specially-designed Karen Neuburger/Tide with a touch of Downy pajamas and socks and personal appearances at pajama parties and events around the country. Consumers will also see a variety of displays in-store including soft and clean pillows touting the product in the laundry aisle and end-aisle displays. At www.tide.com, visitors will be able to enter the "Clean. Soft. Fresh. Moments." Sweepstakes, with a grand prize for one winner and four of her girlfriends to experience a weekend luxury pajama party in New York City.
New Iron City Beer Debuts Nationally
Pittsburgh Brewing Company and Alcoa have launched Iron City beer, the first beer to be introduced nationally in an aluminum bottle. This aluminum beer bottle delivers many benefits to retailers and consumers. The product is unbreakable and the beer stays colder longer, up to 50 minutes, versus glass containers, according to Joseph Piccirilli, Vice Chairman of Pittsburgh Brewing Company.
Wise Foods Launches Line Of All Natural, Reduced Fat Snacks
Wise Foods has introduced Wise Choice, the Company's first line of all natural healthy snacks. All of the products in the Wise Choice line are baked, have 70% less fat than traditional potato chips and have just 110 calories per serving. The Wise Choice line is available in four flavors: Original Baked Potato Crisps, Roasted Garlic and Chive Baked Potato Crisps, Mesquite BBQ Baked Soy-Potato Crisps and Italian Herbs Baked Soy-Potato Crisps. Maddock Douglas designed the packaging and created an integrated launch program for the Wise Choice line, which includes in-store merchandising and product sampling.
Nintendo Promotes R. Matthews To Sr. Dir. Of Consumer Mktg.
Nintendo of America has promoted Robert Matthews to Senior Director of Consumer Marketing. He oversees all Nintendo advertising, consumer research, event marketing, sponsorships, partnership marketing and entertainment marketing. He joined Nintendo in 1999.
Church's Chicken Names Day, Dir., Advtg. & Promotion
Church's Chicken has appointed Connie Day as Director of Advertising and Sales Promotion. Day was most recently the Sr. Director of Marketing for Schwan's Bakery, which purchased Edward's Fine Foods, where Day had been since 1997.
New to the American market, Light-Sticks are brightly colored, deco-style fluorescent lamp products with retail and display applications. Using a patented integrated power supply, the splashy lights in six sizes and nine colors have a streamlined look and add a classy touch to indoor and outdoor environments. With no external ballasts or power supplies, the lamps can be displayed on floors, ceilings, walls and windows with ease. Way-Light has acquired exclusive long-term North American distribution rights to the decorative lighting products, which are engineered and manufactured by American Neon (ANS), headquartered in Muenster, Germany. For more information about Light-Sticks, visit www.way-light.com.
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