Creative World

Week of November 01, 2010

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Nashville Display Creates book/magazine End Cap/In-Line Fixture

This book/magazine End Cap/In-Line Fixture is constructed from wood and metal with adjustable shelf sections with wood fronts. The end cap has wood ends, a wood header sign holder which has a channel for changeable signs. Metal parts have a durable powder finish. This display was created by Nashville Display, For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com

Jose Cuervo Bottle Replica Displays Platino Tequila

Jose Cuervo is using this Cuervo Platino Bottle Replica display to promote its upscale Cuervo Platino Tequila brand at off-premise retail outlets. The bottle replica display reinforces the Platino brand’s quality image, and it showcases the Cuervo Platino wooden gift box and the bottle itself. The shelves are welded to the side tube supports for strength and durability. This display was created by Practical Retail Merchandising, an Evanston, IL-based p.o.p. display firm. (Web site) www.practicalretailmerch.com

Interactive Schlage LiNK Endcap Display

This interactive Schlage LiNK Endcap display for Lowes includes product spinners and an LCD video with push button selection. It features a large back panel to explain features and benefits. Schlage wanted to create an eye-catching endcap display to promote its new LiNK product that educated the consumer, promoted the brand and the interactive feature allowed the customers a hands-on experience with the product. This display was created for Schlage by SMS, 760 Lakeside Drive Unit D, Gurnee, IL 60031. (Web site) www.sms-popdisplays.com

New My Passport Essential Limited Edition Designs Portable Hard Drives On Display

WD®, a world leader in external storage solutions, has introduced its new 500 GB My Passport® Essential™ limited edition designs portable hard drives, available exclusively at Best Buy. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters.

Designed by students at California State University, Long Beach's Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for students who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work.

"The contents of individuals' portable storage contain all the ways they express themselves - music, images, and videos - and tell a story about who they are," said Dale Pistilli, vice president of marketing of WD's branded products group. "Expressing individual style is important. That's why we teamed up with California State University, Long Beach design students, who have their finger on the latest fashion trends." My Passport Essential limited edition designs are now on display exclusively at Best Buy. (Web site) www.wdstore.com

Lindeman’s Wines Conducts ‘Great Finds’ Campaign

Lindemans is using JAGTAG 2D mobile barcodes to enhance its in-store marketing and create a more interactive shopping experience. By leveraging JAGTAG mobile 2D barcodes, Lindemans will enable consumers to enter a mobile sweepstakes for the chance to win a weekend getaway to one of five “Great Finds” locations.

JAGTAG mobile 2D barcodes will be featured in Lindemans take-one booklets and point-of-sale materials. Consumers can snap and send a photo of the Lindemans-branded JAGTAGs with any camera phone to automatically enter to win a free trip. Consumers can win a “Great Finds” getaway to one of five unique vacation destinations, including Healdsburg, CA; Sedona, AZ; Mackinac Island, MI; Asheville, NC; and Block Island, RI BFG Communications, a Hilton Head-based marketing firm, developed the national “Great Finds” campaign. (Web site) www.jagtag.com

Tito’s Handmade Vodka Features Counter Display

Tito’s Handmade Vodka is using this colorful dump bin display to attract attention at retail counters. The unit is manufactured from foils hot stamped on sbs. The copper pot still is replicated at the top of the display which reinforces the equity of the Tito brand. The score card clearly conveys to the shopper that Tito has beaten some of the top contenders in the Wine Spirits Enthusiast Review.

The unit is designed to merchandise small 50ml airplane bottles off-premise. With a compact footprint of only 18"H x 7 3/4"D x 9"W, this unit merchandises over 30 bottles. This display was created for Tito’s Handmade Vodka by The Aronson Group, an Englewood, NJ-based display firm. (Web site) www.thearonsongroup.com

CIROC Premium Vodka Runs Cabana Contest

CIROC Ultra Premium Vodka, and Sean “Diddy” Combs recently conducted a luxurious, first-class cabana contest.

The contest offered the winner and his or her guests round-trip airfare to Miami, lodging at a premium South Beach hotel, $4,000 in spending, a private yacht complete with gourmet chef, spa treatments, passes to CIROC-sponsored events, and of course, a private poolside cabana.

“CIROC vodka and I want to provide loyal CIROC fans the chance to take over the sexy city of Miami and live like a celebrity,” said Combs, who entered into a strategic marketing alliance with the spirits brand more than two years ago. To support the contest, the CIROC brand placed cabana-themed point-of-sale materials in select spirits retailers throughout the country.

The Home Depot Fuel Centers Partner With Chester's Chicken On The Fly

Chester's, a leader in fried chicken foodservice programs among convenience stores, has opened six new Chicken On The Fly locations in cooperation with The Home Depot Fuel Centers.

Chester's grab-n-go concept, Chester's Chicken On The Fly, offers customers a convenient meal solution while providing the store with minimal investment and virtually no additional labor. Chester's Chicken On The Fly offers prepackaged menu items such as fried or baked chicken tenders, potato wedges and biscuits. Available for breakfast, lunch and dinner, these locations will offer customers a quick and convenient meal on-the-go.

"Chester's Chicken On The Fly will be a great addition to The Home Depot Fuel Centers," stated Todd Bostian, Merchant for The Home Depot Fuel Centers. "This program will allow our customers a quick and easy meal solution. We at The Home Depot Fuel Centers are excited about the future of Chester's Chicken On The Fly in our stores."

Disney And Target Launch New 'D-Signed' Tween Fashion Line

Parents of tweens and young "fashionistas" on the hunt for the latest back-to-school fashions can now enjoy designs inspired by the style of their favorite Disney Channel characters such as Sonny Munroe played by Demi Lovato. Disney Consumer Products and Target have partnered to launch a new fashion line of apparel and accessories called "D-Signed," available only at Target stores nationwide.

D-Signed is a departure from more general entertainment-inspired tween based clothing as these items do not portray the characters likeness, instead they're inspired by their look and personality on the hit series-the items you would find in their closet.

"Tween girls want fashionable clothes that express their individuality and style but that moms approve of," said Pam Lifford, executive vice president, global fashion and home, DCP. "Our D-Signed collection at Target brings it all together in a way that allows young girls to express their fashion sense with quality clothing at budget friendly prices." "We are thrilled to work with Disney on this fun and stylish program just in time for back to school," said Trish Adams, senior vice president, Target. "The affordable line is perfect for our trendy tween guests that want to stand out in the crowd."

Future collections of D-Signed will include fashions based on the style of other popular Disney Channel characters including Alex Russo played by Selena Gomez on Wizards of Waverly Place.

Fresh & Easy Expands 'Farm to Store In 24' Program

Fresh & Easy Neighborhood Market is expanding its popular "Farm to Store in 24" program, bringing more produce from California farms to its stores in less than 24 hours.

Fresh & Easy's "Farm to Store in 24" program started with a simple concept: getting the freshest produce possible to its customers in the shortest amount of time. In choosing partners for the program, Fresh & Easy's produce team identified local growers who share the grocer's passion and commitment to bring customers high-quality food at affordable prices. All "Farm to Store in 24" products come from California farms, and depending on the season, as much as 65% of all of Fresh & Easy's produce comes from California.

"Getting produce from the farm to the store in 24 hours or less is an incredibly tricky task, which makes it important to partner with strong local growers who share our commitment to quality produce," said Justin Hill, Fresh & Easy's produce manager. "We are working closely with these growers here to put in the extra care required to expand our 'Farm to Store in 24' offerings whenever we can."

Great Clips, EA SPORTS & PlayStation Team Up For Ultimate Gaming Makeover Sweepstakes

Great Clips, a leading hair salon brand, has teamed up with EA SPORTS™ and PlayStation® for the Ultimate Gaming Makeover Customers were directed to go to www.greatclips.com for a chance to win the EA SPORTS "Ultimate Gaming Makeover." Prizes include a 52" HDTV, a Sony Home Theater System, PlayStation®3 systems, a suite of EA SPORTS games, PSP® (PlayStation®Portable) systems, and an XZipit Video Game Rocker. Great Clips will feature EA SPORTS and PlayStation in more than 2,800 salon locations across the United States and Canada via in-salon signage.

"We are very excited to partner with two of the top brands in the gaming industry. This avenue is new to Great Clips and we are proud to say that we are the first in our industry to be able to enter this world of gamers," said Terri Miller, vice president of marketing for Great Clips.

Burger King Launches Nutritionally Compliant Kids Meal For Breakfast

Burger King Corp. will offer a breakfast meal for children that meets BKC's stringent nutrition criteria for advertised Kids Meals, as defined in its pledge through the Council of Better Business Bureau's Children's Food and Beverage Advertising Initiative. Featuring a new BK® Kids Breakfast Muffin Sandwich served with BK® Fresh Apple Fries, and calcium-fortified MINUTE MAID® apple juice, the combination will be available in participating BURGER KING® restaurants nationwide.

"Offering a kids meal for breakfast that meets our strict nutrition criteria empowers our guests to make menu choices that work best for their dietary needs and lifestyles," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "This new addition to our nutritionally-balanced Kids Meals now provides families even more choices at breakfast, lunch and dinner."

BKC also provides BK Positive Steps® nutrition materials in restaurants nationwide, has transitioned to zero grams of artificial trans fat in all ingredients and cooking oils in the U.S., and has partnered with USDA to promote MyPyramid information to both kids and adults. The launch of the new BK® Kids Breakfast Muffin Sandwich Meal marks another step in Burger King Corp.'s renewed focus on the breakfast daypart.

aVinci Media Software For Creation Of Photo Archive DVDs To Be Offered On Walmart Kiosks

aVinci Media Corporation has formed an agreement with Walmart, which places its photo software allowing DVD burning by customers to create photo archive and photo slideshow DVDs at in-store photo kiosks within minutes in certain domestic Walmart stores. aVinci anticipates deployment of the software in stores that currently offer in-store DVD burning over the next several months. Where deployed, customers will be able to make a photo archive DVD, which includes a free photo slideshow set to music, while they shop.

"As the number and size of digital photos has increased, so has the need for product creation and DVD burning technologies," said Chett Paulsen, CEO of aVinci. "Our photo archive DVD holds between five to eight times the number of photo images a CD holds and includes a free photo slideshow featuring up to 60 customer photo images, and the DVD can be watched on any television or computer equipped with a DVD player."

Albertsons And SunEdison Activate Solar Power Plants At Three San Diego Area Stores

Albertsons, part of the SuperValu family, and SunEdison, North America's largest solar energy services provider, have activated rooftop solar power systems at three Albertsons grocery stores in Carlsbad, Oceanside and Alpine, California. The Solar installations were constructed by channel partner REC Solar.

SunEdison financed the solar power plants and will monitor and maintain the systems that will produce more than 12 million kilowatt hours (kWh) of energy over the next 20 years. That is enough energy to power more than 1,100 average U.S. homes for one year. The environmental attributes associated with the systems will offset more than 13 million pounds of carbon dioxide over the initial 20 years of operation - the equivalent of taking 1,300 cars off the road for the same period.

Under the Solar Power Purchase Agreement (SPPA) with SunEdison, SuperValu will purchase the energy produced to offset their demand from the grid for 20 years. The solar power plants are the first activated between SuperValu and SunEdison. SuperValu and SunEdison are investigating future deployment opportunities in other regions of the US.

Doritos Brings Fans Madden NFL-Inspired Flavored Chips

As gaming and sports fans alike wait in anticipation for the release of Madden NFL 11, Doritos tortilla chips is unleashing two new limited-edition flavors inspired by the legendary video game franchise - Stadium Nacho and Tailgater BBQ. The special Madden-inspired Doritos were developed using Frito-Lay's cutting-edge FlavorPlus technology, which replicates the timing of how a flavor is released during consumption - from the smell and taste all the way to the texture - to deliver a truly authentic flavor experience. For consumers, it means each time they open a bag of new Stadium Nacho or Tailgater BBQ Doritos chips, they'll enjoy powerful flavors that remind them of game day and unique aromas that will take them right onto the field.

"The partnership between EA SPORTS and Doritos has granted fans the opportunity to influence the Madden NFL franchise like never before," said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS.

Green Genius Offers First Ever Line Of Biodegradable Food Bags

Green Genius LLC, the San Francisco-based maker of biodegradable plastic trash bags, has launched the first line of food storage products proven to biodegrade under landfill conditions. The new product line includes sandwich bags, snack bags, and freezer and storage bags - both in quart and gallon sizes. The freezer and food storage bags are available with either double zipper or slider seals. All Green Genius food bags are easy to open and easy to close and feature world-class closures that block out air to keep food extra fresh. "We also use a minimum of 15% recycled plastic in every bag - another industry first," adds Robert Eisenbach, Green Genius VP of Marketing.

JOHNSON'S Natural Product Line Introduced

JOHNSON'S® Brand has developed the new JOHNSON'S® NATURAL™ product line, which naturally and gently cares for baby's skin and hair with the unique combination of at least 98% naturally derived ingredients from plants and fruits. Tailored for both babies and kids, these high-quality, trusted, natural products including JOHNSON'S® NATURAL™ Baby Lotion and JOHNSON'S® NATURAL™ 3-in-1 Kids Shampoo, Conditioner & Body Wash, will be available at mass retail at affordable prices, giving all moms the chance to choose what is best for her family.

Hostess Launches Line of 'Breakfast Classics' In Convenience Stores Nationwide

Hostess® has unveiled new Hostess Breakfast Classics, a convenient and familiar assortment of muffins, honey buns, cinnamon rolls and danishes available to consumers across the country, exclusively in convenience stores. "For consumers on the go, Hostess Breakfast Classics offer convenient and delicious options that deliver the fresh, great taste consumers look for in our products," said Mike Touhey, Vice President of Snack Marketing at Hostess Brands.

Lands' End Launches FlightWise

Lands' End has introduced the FlightWise collection featuring six different pieces to meet airline carry-on guidelines, which means travelers can save $50-$75 per trip by not having to incur the baggage fees charged when they check their luggage. According to Shawn Colley, senior luggage merchant, Lands' End, a recent Lands' End survey of over 700 frequent flyers revealed that over 73 percent of respondents preferred to carry on to avoid baggage fees.

Master Lock Provides Students With Innovative Speed Dial Combination Lock

Master Lock's Speed Dial Set-Your-Own Combination Lock features a first-of-its-kind design that opens on directional movements -- up, down, left and right -- instead of a standard rotary dial. The lock is faster to open than traditional locks, saving students valuable time as they hurry to and from class. The innovative lock is customizable, allowing students to create their own easy-to-remember, resettable combination with any number of movements in any sequence. For those who prefer more traditional methods of recalling their combination, the lock includes adhesive letters, numbers, colors, shapes and symbols that can be applied over the lock's directional arrows. The 1500iD Speed Dial Set-Your-Own Combination Lock is available in red, blue, white and black with chrome at retailers nationwide in time for the back-to-school season.

Murad Launches Clean Scene Skincare Line

Murad has launched a new Clean Scene skincare line, a gentle and effective family of products developed to address the daily skincare needs of teens and young adults. Clean Scene is formulated with the antioxidant-rich Chinese super-fruit Yumberry to keep skin balanced and protected. Clean Scene offers five different products to specifically target the various skincare concerns young adults experience and is available exclusively at Sephora stores.

New Breathe Line Of Organic Mattresses Certified 100% Organic By NAOMI

Pure-Rest Organic Bedding Co recently debuted the Breathe Line of Organic Mattresses that ensure a comfortable night's sleep free from toxins. The lines features 100% certified organic raw materials: Battings, fillings, fibers, fabrics. Then Pure-Rest tests each of these to see if they meet the guidelines of 100% organic and chemical free. NAOMI is a voluntary standard of the organic mattress industry that protects consumers from chemicals they do not even know to ask about.

Penguin Group And Starz Launch Amplified Edition Of Ken Follett's Novel 'The Pillars Of The Earth'

Penguin Group (USA) and Starz, LLC, have launched the Amplified Edition of Ken Follett's international bestselling novel "The Pillars of the Earth," which showcases striking video clips, beautiful art and original music from the upcoming Starz Originals 8-hour epic television event based on the book. This Amplified Edition of "The Pillars of the Earth" gives iPad users the opportunity to read the novel and watch key scenes and images from the event series in tandem over the course of Starz' U.S. broadcast of the star-filled program. The Amplified Edition of "The Pillars of the Earth," optimized for the iPhone and iPod Touch will be available shortly.

V8® Juice Expands Line With V8 V-Fusion + Tea Beverage

Campbell Soup Company is expanding its innovative V8 V-Fusion® line of beverages with new V8 V-Fusion® +Tea juice beverages. These refreshing juice beverages provide a combined serving of vegetables and fruit in each 8-ounce glass, along with the antioxidants and cool, crisp taste of natural green tea, all for 50 calories per serving. V8 V-Fusion +Tea juice beverages are available in three flavors: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea.

New Waterpik® Water Flosser Introduced

Water Pik has introduced the Waterpik® Water Flosser, which utilizes pulsating water to clean deep between teeth and below the gumline where traditional brushing and flossing can't reach. It is clinically proven to be more effective than flossing and offers consumers another option for flossing their teeth.

Seagate Debuts GoFlex Home Network Storage System

Seagate has unveiled the newest addition to its GoFlex™ family of hard drives-the GoFlex™ Home network storage system. When this easy-to-use device is connected to a wireless router, an entire household can centrally store, easily access and continuously back up files wirelessly from both Windows® and Mac OS® X operating systems on the home network1. With the GoFlex Home storage system, families can also wirelessly stream photos, movies and music to most network connected DLNA devices, such as game consoles or a GoFlex™ TV HD media player, from any room in the house. With just two cable connections and a simple, illustrated, step-by-step installation tool that gets the device up and running in minutes, the GoFlex Home system solves the household storage puzzle in a snap.

Perdue Launches Whole Grain Breaded Chicken Line

Perdue Farms has launched a new Whole Grain frozen product line to provide consumers with a convenient meal or snack option that is both nutritious and delicious. Perdue's latest line of frozen chicken is made with whole grain breading and includes Whole Grain Breaded Chicken Breast Nuggets, Whole Grain Breaded Chicken Breast Strips and Whole Grain Breaded Chicken Breast Tenders. PERDUE® Whole Grain Breaded Chicken Breast Nuggets and Tenders are also "child nutrition" labeled, clearly identifying the contribution of these products towards fulfilling the USDA's daily child nutrition meal pattern requirement.

Lifeway Foods Introduces 'BioKefir' Shots

Lifeway Foods, a leading U.S. supplier of healthy Kefir beverages, has launched new probiotic 3.5-oz. Lifeway BioKefir™ shots specifically designed to support immunity, heart health and digestion. Sold in four-packs with just 60 calories each, the new super-powered Kefir drinks will be available in five flavors with more than 20 billion units of live and active probiotic activity - twice the amount in other regular Kefir and similar yogurt varieties. All five BioKefir flavors contain ProBoost™, Lifeway's exclusive new blend of live and active probiotic cultures that have been clinically proven to strengthen immune response and alleviate digestive troubles.

Dagoba Organic Chocolate Brings Exotic Chai To Drinking Chocolate Experience

Dagoba Organic Chocolate has released one of the first chai drinking chocolates, giving consumers an indulgent new way to enjoy chai that is 100% organic and fair-trade certified. Dagoba® Chai Drinking Chocolate is made with the finest organic cacao powder, bits of pure, unsweetened dark chocolate, cane sugar, crystallized ginger and essence of chai. Chai has long been a popular tea-based beverage throughout India and South Asia with increased inclusion on the menus of coffee houses and beverage bars across the United States. Dagoba Organic Chai Drinking Chocolate can be found at select retailers and specialty grocers nationwide.

Kellogg's FiberPlus™ Antioxidants Cereal Introduced

Research shows that consumers also are seeking to add more antioxidants and other nutrients to their diets. That's why Kellogg Company is introducing new Kellogg's FiberPlus™ Antioxidants Cereals, great-tasting sources of fiber and antioxidant vitamins C and E. Kellogg's FiberPlus™ Antioxidants Cereals are available in Berry Yogurt Crunch and Cinnamon Oat Crunch, and are available in the cereal aisles of grocery stores nationwide.

La Fresh Group Debuts La Fresh 'Eco-Beauty' Line

La Fresh Group, maker of convenient, on-the-go personal care wipes, has debuted its new La Fresh 'eco-beauty' line, a ground-breaking collection of biodegradable pre-moistened wipes combining highly natural formulas with exceptional performance. La Fresh eco-beauty products will be available in multi-count peel and reseal flowpacks for daily use as well as single packets for trial, tote and travel.

New Nature's Own Dishwasher Salt Softens Water In Dishwashers

North American Salt Company, a subsidiary of Compass Minerals, offers a new dishwashing salt that will join the company's line of Nature's Own® premium water care products. Nature's Own Dishwasher Salt is naturally formulated to soften water in dishwashers, improving the cleaning performance of detergents and protecting the life of the appliance. "By removing the minerals that cause hard water, homeowners can extend the life of dishwashers by protecting them from the mineral build-up that congests motors and plumbing," said Jerry Bucan, vice president and general manager of NASC's consumer and industrial business.

American Greetings Introduces Cards With A Special Note For Later

Cards are a very personal form of communication, and the most cherished part of any greeting is the warm, heartfelt message inside. Now, American Greetings has introduced a new way to make that connection even more meaningful with Open this When™. This thoughtful new line takes the traditional greeting card that consumers know and love and enhances it by adding a note for later that continues the card's overall theme, while also offering a thoughtful secondary message.

"With the note for later, friends and family are given a second opportunity to enjoy the experience of opening a greeting card and reading a warm message that is just for them," said Mary McClain, creative director, new product concepts, at American Greetings. "We're very excited about this new product because it really transforms the typical greeting card experience to make it even more enjoyable, memorable and meaningful for both the sender and their recipient."

Inventure Foods Names Rick Suchenski SVP Of Sales And Marketing

Inventure Foods, a leading specialty snack food marketer and manufacturer, has appointed Rick Suchenski as Senior Vice President of Sales and Marketing. Suchenski, a 30-year industry veteran, has extensive marketing and sales experience spanning organizations such as Procter & Gamble, Frito-Lay and several small entrepreneurial beverage companies. He joins Inventure Foods after serving as General Manager for the RTD Beverage Division at Sunny Delight Beverages. Prior to that, Suchenski served as President and COO of The Republic of Tea.

Hurricane Grill & Wings Names Lisa Wynn Taylor V.P. Of Marketing

Hurricane Grill & Wings™, known for fresh cooked-to-order menu items including signature entree salads, Angus burgers, fish and chicken wings, has appointed Lisa Wynn Taylor as Vice President of Marketing. Wynn Taylor will oversee marketing, advertising and public relations for the brand and brings over 20 years of extensive branding, marketing and social media experience to the Hurricane Grill & Wings™ team.

WorkflowOne Appoints David Buckley Vice President Of Marketing

WorkflowOne, a leading provider of print management, marketing and distribution services, has added David Buckley to the company as Vice President of Marketing, reporting to William Antoskiewicz, Executive Vice President, Strategy, Marketing and Customer Services. Prior to joining WorkflowOne, Buckley was Vice President of Client Leadership at dunnhumbyUS.

PMMI Brings PACK EXPO's Brand Zone To McCormick Place, Chicago

PMMI is bringing The Brand Zone to PACK EXPO International 2010 (October 31-November 3; McCormick Place, Chicago, IL) for the first time. Covering more than 60,000 square feet, The Brand Zone will highlight a range of innovative containers and materials that respond to consumer demands for convenience, portion control, portability and sustainability among others. Exhibits will include advances in glass, plastic, metal and paperboard, and a variety of decorating and labeling techniques and reclosable packaging options. For more information about PACK EXPO International 2010, visit www.packexpo.com or contact PMMI's Show Department at 703.243.8555 or expo@pmmi.org.

Outwater Plastics Creates Solid Steel Countertop

Outwater’s solid steel countertop support brackets incorporate metal design expertise with ISO 9002 certified manufacturing procedures to create unique supports made in the USA. Standard support brackets are 1/4" thick, but can be ordered up to ½" thick if necessary. Outwater’s support brackets and corbels combine beauty, quality and industrial strength to present brackets and corbels that can support even the heaviest countertops with ease. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com

IGH Solutions Introduces Dynamic Images DI Flex

IGH Solutions has introduced Dynamic Images DI Flex, affordable, lightweight large-format lenticular signage. With DI Flex, IGH Solutions developed a special, thinner lens that can be rolled for easy shipment, installed by one person and costs much less - opening up the traffic-stopping power of lenticular to more uses. DI Flex is conducive to both backlit and reflective environments. For more information, visit. (Web site) ww1w.ighsolutions.com or (Web site) www.viu.com

Veritas™ Offers New Architectural Solutions

Veritas™ architectural solutions offers inspired alternatives for retail interiors through a combination of translucent architectural resin materials featuring PureColor™ technology, flexible hardware systems and precision fabrication. Veritas™ architectural panels are available in constructions containing up to 40% post-industrial recycled content and are GREENGUARD Indoor Air Quality certified. For more information on Veritas architectural design solutions, visit. (Web site) www.veritasideas.com

Kimberly-Clark Professional Announces New Environmentally Responsible Trade Show Exhibit Booth

Kimberly-Clark Professional has developed a new environmentally responsible trade show booth, which it unveiled at the BOMA 2010 International Conference & Every Building Show in Long Beach, CA. “The new booth is environmentally sustainable in a multitude of ways,” said Lisa Morden, global sustainability leader for Kimberly-Clark Professional. “We looked at every aspect of the booth’s carbon footprint - including the frame, carpeting, paint, fabric, ink and lighting, as well as its size and weight to reduce environmental impact when transporting it from place to place.” The materials used for both the island and the modular Kimberly-Clark booth configurations are comprised of approximately 90% post-consumer recycled, rented or re-used products. These materials are nearly 100% recyclable. (Web site) www.kcprofessional.com

Skyline Exhibits Introduces Arrive® Portable Display & Workstation

Skyline Exhibits has introduced the Arrive® Portable Display & Workstation, which features a full 10-foot Exalt® or Myriad® banner stand display and a single case that smartly converts into a functioning workstation. The case is easily transformed by installing a counter top, a fabric graphic wrap, which provides additional branding and an accessory pole that carries a shelf, literature holder or a digital screen. For more information, contact Skyline Exhibits, (Tel) 651.234.6614, (Web site) www.skyline.com

Core Design Group Announces New Web Site StudioSixtyThree.com

Core Design Group has launched StudioSixtyThree.com, an online collection of custom exhibit design solutions. Options range from in-line exhibits to 50x50 island configurations. Clients can download free low-res comps for conceptual presentation purposes, or for a low fee, download high-res comps. “StudioSixtyThree.com fulfills clients’ requests for a less-expensive alternative to full custom design that doesn’t sacrifice creativity or quality,” said Dave Linderman, partner, Core Design Group. For more information, visit (Web site) www.StudioSixtyThree.com or or (Web site) www.coredesigngroup.net

Elevation Exhibits Announces Name Change To Elevation Exhibits & Events (EE&E)

Elevation Exhibits has changed its name to Elevation Exhibits & Events (EE&E) and is opening an office in the greater Seattle area. The company name change reflects expanded business development and changing trends in the marketplace. Along with the greater global reach that it has developed over the last 18 months to support client exhibitions around the world, EE&E is also finding that clients desire total solutions for logistics, staging and support of other messaging events near and far. Along with expanded business and the company name change, EE&E has opened an office in Seattle, WA. (Web site) www.elevationexhibits.com

Quiznos Promotes 'Singimals' 5,4,3 Value Menu

Quiznos, pioneer of the toasted sandwich and one of the nation's premier restaurant chains for sandwiches, salads and soups, debuted Quiznos new $5, $4, $3 menu offerings, supported by the "Singimals" marketing campaign. The "Singimals" campaign will also feature an online contest where consumers can upload their own versions of the "Singimals" song for the chance to win a $5,000, $4,000 or $3,000 cash prize. The winning submission will be aired on national television or radio as part of Quiznos 5, 4, 3 campaign.

The "Singimals" campaign was created by marketing agency WONGDOODY with inspiration from popular internet videos featuring pets. "This fun, new campaign was created to reach consumers in a creative and light-hearted way, while engaging them to interact with the brand on Quiznos.com," said Jason Robson, Quiznos' Chief Marketing Officer. "The new ads and online components will be an entertaining way for Quiznos' customers to learn about the new $5, $4, $3 value menu offerings."

The Children's Museum Of Indianapolis Partners With Mattel For Barbie® Exhibit

In partnership with The Children's Museum of Indianapolis, Mattel has introduced an immersive brand experience for the Barbie brand with Barbie™: The Fashion Experience, a family destination that encourages children and adults to design and have fun playing with fashion.

Stephanie Cota, Senior Vice President, Barbie Marketing, said, "Girls from all over the world can engage with the brand like never before through a one-of-a-kind, high-touch, high fashion experience that only Barbie can deliver." Visitors can also enjoy one-of-a-kind Barbie™ collectibles never seen by the public and learn first-hand about the art of Barbie® through collecting. Barbie™: The Fashion Experience at the Children's Museum of Indianapolis is open until mid-February 2011.

La Costeña's 'The Spice Is Right Tour' Pledges Flavor For Every Liking

La Costeña, manufacturer jalapeños, has launched The Spice is Right Tour, an entertaining, educational and recipe tasting experience that will be featured at some of the nation's most popular family festivals.

At each tour stop, La Costeña's Spice is Right chefs will demonstrate affordable and easy solutions for satisfying everyone's individual preference for spice, heat and flavor simply by selecting the right type of pepper, salsa or bean. The Spice is Right Tour will also feature recipe samplings, games, contests and prizes. Additionally, cooking videos that demonstrate easy meal solutions and a downloadable Spice is Right reference guide that charts the spice levels of different types of peppers, salsas, beans and sauces. In each city the tour visits, La Costeña will award $100 to the person whose taste buds can best endure the "spicy sport" of speed eating whole jalapeños for one minute.

Neil Young Displays New Album Packaging

Neil Young recently released the first volume of his archival collection featuring music from 1963-1972. Young selected Monadnock Duraprint™ to package his new album using sustainable practices. Manufactured under the stringent requirements of Monadnock Paper Mills' ISO 14001 environmental management system, Duraprint met both requirements: durable and sustainable. The FSC-certified turned-edge cover stock is also manufactured carbon neutral and with 100% renewable Green-e certified electrical energy.

The background of the box features newspaper articles that chronicle Neil Young's ascent to fame throughout the 1960s and early 70s. Overlaid are black block letters that wrap around - N-E-I-L Y-O-U-N-G - to create an effortless in-store display as four boxes side-by-side spell the artist's name.

"Sustainability was a given," explains package designer Gary Burden. "And beyond that, durability and brightness were the two most important considerations for the outside box and cover stock. We really wanted to keep the subtleties of the newspaper reproductions intact."

Wildberry Lemonade Returns To Pretzelmaker® Menu As Part Of 'Wild & Twisted'

Pretzelmaker®/Pretzel Time®, franchised concepts that specialize in offering hand-rolled soft pretzels and innovative soft pretzel products, have returned the popular Wildberry Lemonade flavor as part of their "Wild & Twisted". The combo, available for a limited time, includes a Wildberry Lemonade beverage, a soft pretzel and choice of several dipping sauces. The celebration is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Wildberry Lemonade was rolled out in 2009 and is only available for a limited time. The flavor, offered alongside the company's original lemonade, is a refreshing seasonal blend of lemons, strawberries, raspberries, blackberries and cherries.

"We received an incredibly positive response to the Wildberry Lemonade flavor when it was first introduced," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "We listened to our customers and are pleased that we were not only able to bring the flavor back this summer, but also created the perfect summer snack by making it a part of a special combo." (Web site) www.pretzelmaker.com

Kia Motors Sponsors YO GABBA GABBA! Live!: There's A Party In My City! 60-City North American 2010 Tour

Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad, which featured a colorful cast of life-size children's characters in the 2011 Kia Sorento CUV, including Muno from YO GABBA GABBA!, the award-winning children's television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, KMA plans to extend its relationship with YO GABBA GABBA!, as the presenting sponsor of the upcoming YO GABBA GABBA! THERE'S A PARTY IN MY CITY! tour.

One of today's hottest live shows for families will make stops at top theaters, arenas and amphitheaters throughout North America. The tour is produced by S2BN Entertainment, in association with The Magic Store and W!LDBRAIN Entertainment. (Web site) www.yogabbagabba.com

PRN And APT To Provide Acclaimed TV Programming To Engage And Entertain Shoppers

Premier Retail Networks, a global leader in digital place-based media services, and American Public Television (APT), a leading U.S. distributor of programs for public television, have formed an agreement to present premium content culled from APT's vast video library on PRN's TV Wall and Checkout TV® Networks in leading retail stores nationwide.

PRN will customize segments from American Public Television's extensive library of best-in-class cooking, music, documentary, travel, nature, lifestyle and DIY programs, which are distributed nationally to public television stations' primary and multicast channels.

Cynthia Fenneman, president and ceo of American Public Television, said, "PRN's expertise in designing a compelling consumer experience, coupled with their wide distribution network, will help us to expand brand awareness by engaging millions of consumers at retail."

Jonathan Rosen, PRN vice president of content strategy and development, said, "Our retailers will benefit from the unique content, while shoppers will enjoy the enhanced in-store experience." (Web site) www.prn.com

AMC And Design Within Reach Join Together For 'Get The Look Of Mad Men' Sweepstakes

In celebration of the fourth season of AMC's "Mad Men," the network and Design Within Reach have collaborated on a promotion to give one winner a chance to "Mad Men" his or her living room with the "Get the Look of Mad Men" Sweepstakes campaign.

The Grand Prize is two pieces from DWR's Raleigh collection, the Skagen Coffee Table and Nesting Tables, and the Strata Rug, and the AJ Floor Lamp designed by Arne Jacobsen. "Viewers of 'Mad Men' are already fans of the elegant, iconic furniture on the show, so a promotion with AMC was a natural for us," said DWR President and CEO John Edelman. The "Get the Look of Mad Men" Sweepstakes is being promoted in every Design Within Reach retail location, in more than 50 stores throughout the U.S. and Canada.

Birdsong Gregory Debuts Shopper Marketing Division For Retailers & Brands

Birdsong Gregory, a Charlotte, NC advertising agency with deep expertise in retail communications and in-store branding, has launched a new shopper marketing division. The underlying goal of Birdsong Gregory's new shopper marketing group will be to help clients tackle the challenges and create shopper-centric solutions that drive trips, grow basket size, and build brand loyalty. Birdsong Gregory has helped create highly intuitive, purchase-focused environments for companies such as Food Lion, Lowe's Home Improvement, and Britax. (Web site) birdsonggregory.com

Kevin McGovern Joins YOU Technology As EVP Of Sales And Business Dev.

YOU Technology, a leading innovator in personalized marketing solutions, has named Kevin McGovern as Executive Vice President of Sales & Business Development. In his new role, he will spearhead the company's expansion into the growing market for paperless coupon programs, digital shopper marketing, and interactive promotions. McGovern has extensive background in consumer brand and retail industries, including more than 11 years at Catalina Marketing. (Web site) www.softcoin.com

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