Fromm, a leading manufacturer of quality shears for salon stylists, needed a small counter display for supply stores to showcase a new line of premium shears. Because of the high price-point for this product, the display had to be secure but Fromm did not want the appearance of a locking cabinet. They wanted the look of a high-end promotional cosmetic display. The display features a rotating counter unit with two acrylic ellipses that secure the product by trapping it top and bottom when the top ellipse is locked in the down position. The unit has been well received and has secured the preferred placement desired. The Fromm Premium Shear Locking Counter Display was created by Visual Marketing, Inc., 154 W. Erie St., Chicago, IL 60610
(Web site) www.vmichicago.com
Fountain Vision Networks Launches New Dispenser
Fountain Vision Networks (FVN) offers a new patent pending technology designed to increase sales volume of soft drinks at the fountain dispenser. Fountain Vision Networks also provides digital media content at the beverage dispenser and delivers it digitally through a centrally managed controlled network.
FVN is low cost. Messages are capable of rapid deployment system-wide or store-wide and can leverage such as customer demographics, weather conditions, promotions, educational content, etc. FVN is centrally monitored and can provide brand-compliant messages. For more information, contact Fountain Vision Networks, l645 Laskin Road, Suite l05 Virginia Beach, VA 2345l (Web site) www.fvnetworks.net
EA And The Weather Channel Interactive Present Real-Time Weather In NCAA Football 08
Electronic Arts and The Weather Channel Interactive released NCAA® Football 08, featuring the ability to experience real-time weather conditions and updates through a service provided by The Weather Channel®. The latest version of the top selling college football video game will use up-to-date information from The Weather Channel Interactive (TWCI) to reflect accurate, real-time weather conditions at NCAA stadiums. Through a deal with EA SPORTS, the sporting division of Electronic Arts, The Weather Channel will provide real-time weather to the game via the Internet.
"This is a long-awaited feature for gamers - it is the first sports game we know of where actual current weather conditions will affect weather conditions in the game," said Derek Van Nostran, director of marketing for The Weather Channel Interactive. "The Weather Channel Interactive welcomes this opportunity to work with EA Sports to bring an extra dose of realism to the game."
TWCI provides a custom weather data feed to EA SPORTS for each stadium location. Every time a player with a live Internet connection loads a new game, they have the option to choose real-time weather from TWCI. The video game will then use the current conditions at the selected location to create the weather experience for that game.
"We are always looking to add more realism to the game experience," said Jeffrey Luhr, producer for NCAA Football 08. "Adding real-time weather conditions from The Weather Channel interactive truly helps gamers feel 'in the game.'"
Whole Foods Market Opens New Prototype In Tustin, CA
Whole Foods Market has opened a new store in Tustin, CA that will offer a fresh and distinctive approach, melding the grocery shopping and dining experience ingeniously together. The concept combines in-store dining with a supermarket by adding unique features such as a Tea Bar, Smokehouse and Seafood Grill, a Taqueria and Churrascharia and Asian eateries with a local and seasonal menu.
"In relocating our Tustin store to this new site, we'll be able to offer a culinary experience yet to be seen in Orange County," said Marci Frumkin, Regional Marketing Coordinator, Whole Foods Market. "Besides being your local produce stand, butcher shop, fish market and florist, we are combining the concept of a healthy, organic eatery and supermarket. It's a whole new way to look at the grocery shopping experience."
The new store will feature a Wine and Tapas Bar, an extensive Wine Department with more than 1,200 selections, a Smokehouse and Seafood Grill, a Sit Down Tea Bar, a Churrascharia and Taqueria, featuring South American rotisserie style meats and made-to-order burritos, nachos, tamales, enchiladas and more, Eco-Chic Apparel accessories and home goods and Free Wireless Internet Access.
Simply Self Storage Places INSOMNIAC Kiosks In Shopping Malls
OpenTech Alliance, Inc. announced Simply Self Storage is taking an innovative approach to customer acquisition and placing INSOMNIAC™ kiosks in several shopping malls across the country. The kiosks have been specially designed in conjunction with Simply Self Storage and will feature eye-catching signage to draw consumers to the self-service kiosk.
Simply Self Storage's first INSOMNIAC kiosk was installed this month at its brand new state-of-the-art facility featuring three stories of heated and cooled units at University Mall in Pensacola, Florida. The second kiosk will be installed inside Castleton Square mall in Indianapolis, Indiana where Simply Self Storage is just finishing up completion of its newest facility. Both self-storage facilities are located adjacent to the malls and are joint ventures with Simon Property Group.
"We believe shop owners and mall visitors alike will enjoy the self-service convenience of being able to rent storage units using INSOMNIAC," stated Kerry Richard, Vice President of Operations for OB Companies/Simply Self Storage. "We see locating INSOMNIAC kiosks inside malls as a key ingredient to our success in capturing new customers for our mall storage properties."
Miller Brewing's Miller High Life Launches Geo-targeted, Interactive
Marketing Campaign
Ecast, the largest broadband touchscreen media network in the United States, is promoting Miller High Life through a new geo-targeted, interactive marketing campaign that engages consumers via digital jukeboxes in bars and nightclubs across a number of major markets. The interactive, out-of-home campaign complements Miller High Life's current digital media presence and its traditional ad campaign running nationally; all intended to help consumers identify, find and celebrate the High Life via interactive ad units in highly targeted media contact points.
Fun features of the campaign include a "Rock the High Life" trivia game, where patrons can test their rock 'n' roll knowledge while selecting music. In addition to the game, patrons can participate in a brief customer survey, which allows the marketer to gather consumer intelligence and gauge campaign effectiveness. Miller High Life ads run full-screen on units between song selections, and run as a banner during song selection.
Miller High Life and Starcom USA, Miller Brewing Company's media agency of record, partnered with Ecast on the interactive campaign.
"Look Good Beauty Tea" Launched
Sipping tea for beauty provides a brand new category in the beauty market as the "Look Good Beauty Tea" is offered as the first and only beauty tea line. The line offers six types of delicious blends that can be brewed for hot or iced use with ingredients clinically prove to carry significant beauty and wellness benefits. Specialty Teas are in great demand and "Sipping Beauty" has created a tea line that focuses on various beauty needs.
Energi To Go ™ Offers Portable Power for Ipod
Energizer Holdings, Inc. introduced the Energi To Go ™ Portable Power for the Ipod. This battery-powered device will be available at retail nationwide. It is powered by two Energizer ® e2® Lithium ® batteries. The patented intelligent control chip maximizes power transfer to the iPod. The unique flip design allows it to function as a stand while charging and to be folded for easy storage. The compact charger travels easily and is lightweight.
Nestle Introduces Infant Formula With Beneficial Probiotic Cultures
Nestle has launched Nestle Good Start Natural Cultures, the first formula in the U.S. with probiotics, beneficial cultures like those promoted by breastmilk to support an infant's healthy immune system. Years of scientific research have shown that adding cultures to a baby's diet can offer health benefits. A healthy immune system provides a baby with important natural defenses.
New Logitech Keyboard Designed For Comfort
To offer computer users more comfort, Logitech has unveiled a groundbreaking keyboard design that is a significant evolution of the familiar straight keyboard, yet doesn't require people to relearn how to type. The new Logitech® Cordless Desktop Wave™ and the Logitech® Wave Keyboard™ feature the innovative Logitech Comfort Wave Design, which increases keyboard comfort for Mac and PC users who want to do more, more comfortably. The Comfort Wave Design guides hands and cradles fingers to create a naturally comfortable typing experience.
Disney Offers New Video Cam For Tweens
Disney Consumer Products is offering new innovative electronics for tweens which boasts creative designs and a sprinkle of Disney magic. The new offerings include the easy-to-use Disney Flix Video Cam, high-quality ipod compatible speakers and the debut of the first line of Disney LCD TVs. The Disney Flix Video Cam is a compact, handheld video camera and comes with Disney Director software which allows kids too shoot and star in their own Disney movie. Software includes storyboards, sound effects, film footage music and character voices from popular Disney films and TV shows.
The new Disney LCD TVs are available in four attractive styles.
New Yoplait Kids Drink Delivers Omega-3 DHA In Kid-Friendly Flavors
Martek Biosciences, a DHA omega-3 market leader, has joined with General Mills to introduce Yoplait Kids(R) Yogurt Drink, featuring life'sDHA(TM),Martek's patented, vegetarian form of DHA omega-3, a fatty acid important for brain, eye, and nervous system development in infants and children. The new 3.1 oz. yogurt product will be available at retailers nationwide in mid-August.
"We are thrilled by the success of General Mills' first yogurt product
with life'sDHA(TM) and are pleased that General Mills has launched a second
yogurt product to provide children with more opportunities to get DHA in
their diets through life'sDHA(TM)," said Steve Dubin, Martek's CEO.
Vectrix Rolls Out In U.S.
Vectrix, the world's first two- wheel zero emission vehicle (ZEV) designed to offer high performance, has launched in the United States, beginning its first customer deliveries and establishing a distribution network across the country. Vectrix is the first ZEV to offer performance and style along with a
clean, efficient, electric motor. It was designed to provide reliable and
affordable transportation for commuting and recreational needs, help
relieve traffic congestion and pollution, and mitigate parking hassles and
inflexible public transportation. It's more cost effective than gas or hybrid vehicles, since electricity is now one-tenth the cost of gasoline, and the Vectrix Nickel Metal Hydride (NiMH) battery pack has an estimated life of up to 10 years based on 5,000 miles per year.
New TiVo HD DVR Combines Ease Of Use And Affordability
TiVo Inc., a leader in television services for digital video recorders (DVRs), has launched a new TiVo high definition DVR, delivering a premium HD experience at an affordable price. The new TiVo HD DVR is the ultimate HDTV companion, maximizing the HD cable experience by combining a new popular price with the clarity of HD programming and TiVo(TM) service. The new TiVo HD is also a Digital Cable Ready set-top-box that works seamlessly with any cable provider in the U.S.
Russell Stover Cookie Dough Debuts
Pine Valley Foods has formed a licensing agreement with Russell Stover to produce Russell Stover Cookie Dough. Russell Stover fans everywhere can enjoy their favorite confections in delightful combination with smooth and creamy cookie dough in 4 flavors: Homemade Chocolate Chunk, Pecan Caramel Delight, Triple Chocolate Truffle and Chocolate Peanut Butter. Made with real butter, premium ingredients and superior, gourmet chocolate worthy of the Russell Stover name, each variety is as unique as the candies they are fashioned after. Each flavor is also trans-fat-free. Available in both 2-pound decorative tubs and 3-pound 48-count pre-portioned boxes, each package was designed to accommodate the frozen merchandising sections of major grocery, drug, club and mass merchandisers.
Listerine Whitening Quick Dissolving Strips Now Available
New LISTERINE WHITENING® Quick Dissolving Strips discreetly dissolve on teeth within five to 10 minutes on average, giving people the freedom to whiten when and where they choose. There is nothing to remove and no rinsing or brushing is required afterward. Once LISTERINE WHITENING® Quick Dissolving Strips dissolve, what's left is a clean mint taste, fresher breath and, after two weeks of use, a noticeably whiter smile. Thanks to the proprietary technology behind LISTERINE WHITENING® Quick Dissolving Strips, the many consumers who are dissatisfied with current at-home whitening choices have a new option that fits seamlessly into their lifestyles.
"This new product meets a demand that consumers have made clear," said Lisa Lieberman, senior product director for LISTERINE WHITENING®. "People told us they wanted a quick, easy teeth whitener that fits into their busy lifestyles. The makers of LISTERINE® have brought innovation to oral care for more than 100 years, and we are now the first leading oral care brand to introduce a dissolving strip that has the potential to revolutionize the whitening experience."
LISTERINE WHITENING® Quick Dissolving Strips are available at all major retailers for a suggested retail price of $23.99 - $26.99 for one 14-day treatment (56 strips).
Canon Hard Disk Drive Camcorder Offers Superior Image Quality
Consumers can now easily record and share up to 15 hours of High Definition (HD) footage with the newest member of the Canon family of HD camcorders - the Canon HG10 AVCHD1 Hard Disk Drive Camcorder. The feature-rich HG10 AVCHD Hard Disk Drive Camcorder features a Genuine Canon 10x HD Video lens, Canon Full HD CMOS image sensor, Canon's proprietary DIGIC DV II Image Processor, SuperRange Optical Image Stabilization and Instant AF. Sharing video from nearly any angle is now easier than ever with a bright 2.7" Widescreen Multi-Angle Vivid LCD. What's more, consumers can enjoy easy one cable connection to High Definition Televisions, thanks to a built in HDMI terminal.
Sunny Delight Beverages Launches FruitSimple
The Sunny Delight Beverages Company is test marketing FruitSimple, a new 100% juice smoothie designed to provide two full servings of fruit in every 8 ounce glass. This new product comes in a variety of contemporary flavors -- like Pomegranate Blueberry and Orange Mango -- and can be found in the juice dairy case.
Rick Zimmerman, senior vice president of marketing and innovation, said, "Our consumers are having trouble getting their families--particularly their kids--to consume enough fruits and vegetables every day. Our goal is to make that easier by providing two full servings in one 8 ounce bottle -- and have them like it. We think we have achieved that with FruitSimple."
Traffic Assist Highspeed 7934 Mobile Navigation System Launched
Harman/Becker Automotive Systems, a division of U.S.-based Harman International Industries has launched a technologically advanced mobile navigation system, the Traffic Assist Highspeed 7934, available exclusively at Office Depot retail stores nationwide. The Traffic Assist Highspeed 7934 offers a wide variety of user-friendly features along with state-of-the-art technology, including: Detailed maps of the United States, Canada and Puerto Rico ; 3.5-inch touch-screen with brilliant color display and a day/night display option for high quality, visible graphics at all times; 400 MHz processor for fast route calculations; Two internal speakers for outstanding sound quality-even in noisy environments; and Speed limit display (legal speed limits are shown on the display and a voice signal warns the driver in case of excess speed).
Hitachi Adds Two Blu-ray Disc Camcorders
Hitachi has introduced two versions of the world's first Blu-ray™ disc camcorder. The new DZ-BD70A is a single drive camcorder that can record approximately one hour of FullHD 1920x1080 high definition video on an 8cm single-sided Blu-ray disc (BD-R and BD-RE). Lifelike image reproduction and rich, immersive color are a result of Hitachi's 5.3 mega pixel CMOS image sensor and HD quality 12-element lens system. Also available to consumers will be the flagship DZ-BD7HA camcorder, a Hybrid model. This means it provides the Blu-ray disc recording capability along with a 30 gigabyte (GB) built-in Hard Disk Drive (HDD) that can record approximately four hours of 1920x1080 high definition video (HX mode) or up to eight hours of 1440x1080 high definition video (HS mode).
"It was important for us to be the first to offer consumers the impressive benefits of Blu-ray disc technology. To be the first manufacturer to create two models of the world's first Blu-ray disc camcorders that shoot, playback and store HD video is a huge milestone for us and something we are exceptionally proud of," said Hitachi America product manager Jeff Fochtman.
New Kai Vodka Fills Void In Ultra Premium Spirits Category
Kai has launched its Ultra Premium vodka to the California market including the world's first Ultra Premium rice vodka, as well as the world's first Lychee flavored vodka.
"We wanted to introduce Kai to a hip and diverse market," said Marcus Bender, Founder, Southern Wine & Spirits. "California encompasses the spirit of the word Kai, which means 'sea' in Hawaiian, 'pleasure' in Japan and 'happy gathering' in China. Because California is a melting pot of many ethnic restaurants, bars and clubs, we believe Californians will embrace the personality and uniqueness of Kai Vodka."
Kai vodka is made from rare Yellow Blossom Rice grown exclusively along the Red River Delta in Vietnam. The distillation process is an age old tradition creating a naturally sweet, smooth-tasting vodka. Kai's Lychee Flavored Vodka is flavored with the tropical Lychee fruit to produce a sweet, rich flavor with hints of rose and orange blossom.
PNY Technologies Offers First, 4-in-1 Mobile Media Kit
To simplify the use of and get the most out of today's latest mobile devices, PNY Technologies®, Inc. introduced the first, 4-In-1 Mobile Media Kit. Now, users can choose a single memory device to work with virtually all digital cameras, mobile phones, PDAs, MP3 players, laptops, smart phones or any device that supports an SD card or USB drive - allowing them to capture and transport their favorite content on multiple devices using the same memory device. The 4-In-1 Mobile Media Kit contains a MicroSD(TM) card and three adapters, converting the MicroSD a MiniSD(TM) card, standard SD card, or a USB drive.
"More and more of the latest- and next-generation mobile devices are adding storage-hungry multimedia capabilities that need additional capacity beyond what is included with the device, thus, requiring the use of flash memory cards. Until now, the challenge has been that not all devices use the same type of memory card," said Dean Delserro, senior marketing manager, for PNY Technologies. "The 4-in-1 Mobile Media Kit satisfies users' demand for one solution that supports virtually all their mobile memory needs - from taking pictures or video, downloading music, playing games, sending e-mails or text messages, browsing the Web or even working on office documents."
Wet Ones For Sensitive Skin Added To Moist Wipes Family
Moist Wipes WetOnes, a leading skin care brand, has a new addition to its family of Wet Ones® products - Wet Ones® for Sensitive Skin Moist Wipes. The first and only hands and face wipes designed specifically for sensitive skin, the new Wet Ones are the ideal solution for the more than 50% of consumers who perceive themselves to have sensitive skin. Wet Ones Sensitive Skin Moist Wipes are free of irritants such as alcohol and fragrance and are clinically shown to be hypoallergenic. Enriched with soothing cucumber extract, conditioning chamomile, and a moisturizing complex containing Aloe, Vitamin E, and Provitamin B5, Wet Ones Sensitive Skin Moist Wipes not only clean, but also help maintain skin's natural moisture balance, leaving skin feeling soft, smooth and refreshed.
Grey Poupon Mustard Adds Three New Flavors
For the first time ever, Grey Poupon is introducing a line of three non-Dijon mustards, all of which have a delicious, gourmet flavor and the premium taste consumers want: Grey Poupon Harvest Coarse Ground Mustard-Crafted with whole mustard seeds for a rich texture and taste; Grey Poupon Hearty Spicy Brown Mustard-this mustard's distinctively bold taste comes from its finely diced yellow onions; and Grey Poupon Savory Honey Mustard--this versatile condiment has a hint of rich clover honey and subtle spices. These Grey Poupon varieties are available in grocery and specialty stores nationwide.
New Chrysler Names D. Wahl Meyer V.P, Mktg.
The New Chrysler announced the appointment of Deborah Wahl Meyer to the position of Vice President and Chief Marketing Officer. She will be responsible for the marketing and advertising initiatives for the Chrysler, Dodge and Jeep ® brands globally. She will oversee all sales promotions and brand events. Meyer will report to Steven Landry, Executive Vice President - North American Sales, Global Marketing Service and Parts.
Redken US Promotions
August 2007 (New York, NY) - Pat Parenty, senior vice president, general
manager Redken U.S. announces the following promotions:
Lauren Consiglio has been promoted to director of US marketing, styling,
men's, and chain accounts. As the former Redken For Men senior manager,
Consiglio made significant contributions to the men's category by
leading the development of successful targeted promotions such as the
Super Bowl Sweepstakes and Father's Day initiatives. She has been a key
player in accelerating Redken For Men sales at all levels, resulting in
a 15% average increase in salon sales. Before joining Redken, Consiglio
worked at Dermalogica as a Brand Manager. She reports to Karen
Fuss-Zipp, senior vice president, U.S. marketing.
Patricia Engle has been promoted to director of US marketing, haircare.
Most recently she was the senior manager US marketing, haircare, where
she made significant contributions in developing the haircare
promotional calendar and played an intricate part in the strategic
planning for 2008. Prior to joining the haircare team, Engle spent over
two years in haircolor marketing and led the Haircolor Conversion
Program and the implementation of the new electronic program. Engle also
reports to Fuss-Zipp.
Roberta Capozzoli has been prompted to director of finance. In 2000
Capozzoli joined the L'Oreal Explorer Program as a finance explorer
where she worked on various brands and departments including Maybelline,
Corporate Accounting and Corporate Finance department and the
Manufacturing Plant in Clark, NJ as a Cost Accountant. After completion
of the program in 2003, Capozzoli was appointed Senior Financial
Analyst, Redken Finance. She completed her MBA in Finance at Saint
Peter's College in Jersey City, NJ in 2005. Capozzoli reports to Kevin
Bauman, senior director of finance Kirsten Marsh has been promoted to assistant vice president, US marketing for haircolor and texture. Marsh received a Master in International Business and Marketing from Columbia University and has since worked in the beauty industry for six years before joining Redken in 2003 as director, US marketing, haircolor and texture.
She has been instrumental in key projects including the launch of Shimmer One,
Redken's first one-level lift permanent haircolor brand; the Amazing
Haircolor DVD; the roll out of Redken Color Gear, a new color
accessories line; and, the launch of Blonde Icing Conditioning Cream
Lightener. She reports directly to Fuss-Zipp.
J. Gosly Opens Kindred Spirits
Joel Gosler, beverage industry veteran, announced the formation of Kindred Spirits, Inc. a new alcoholic beverage import and marketing company focusing on a select portfolio of premium spirit and wine brands. The company is a joint venture between Gosler, Bodegas Williams and Humbert, the Jerez-based sherry producer and the Reformed Spirits Group.
Based in Miami, the company's initial brand portfolio includes premium spirits brands Gran Duque De Alba Brand and the famous Dry Sack Sherries from Spain as well as Malt Trust Single Barrel Cask Whiskies from Scotland.
Boru Vodka Presents 'Defend The Bar Band'
Castle Brands and its flagship brand, Boru® Vodka, are launching the "Defend the Bar Band" US marketing program. The program's focus is a web-based contest to find the most authentic and passionate bar band.
"Defend the Bar Band" is the second phase of Boru Vodka's brand building program. The multi-tiered program begins with the search for the ultimate bar band. Boru Vodka gives unsigned bands a forum to stand up and play for what they believe in, their music. Up to fifteen bands will be selected from all the entries received and their original recordings will be featured on boru.com. The bands will compete for the opportunity to win a digital release deal with Roadrunner Records as well as $10,000 worth of new equipment from Musician's Friend. Real-time, web-based consumer voting will narrow the field to four finalists. A combination of consumer voting and industry panel votes will determine the winning bar band. The judging panel is made up of industry and entertainment experts from Roadrunner Records, Blender.com, Musician's Friend and Boru Vodka. Not forgetting music fans, Boru Vodka invites consumers to visit boru.com to listen to new music and vote for their favorite bar band. Visitors can also enter the "Defend the Fan" sweepstakes for the chance to receive daily music downloads and win $5,000 or a Boru branded jukebox. The bar band program will be promoted on-premise with events and point-of-sale merchandise.
Robert Mondavi Private Selection Conducts Nationwide Tour
As the harvest season approaches, Robert Mondavi Private Selection is bringing the experience of visiting a California winery to consumers' hometowns with its first-ever Crush in the City tour. Traveling to eight cities this summer and fall, Crush in the City is free to attend and aims to provide consumers the opportunity to learn about wine--including how it goes from grape to glass, beginning at harvest time.
Crush in the City has an interactive set designed to resemble a winery. The fun, educational and sensory experience will make stops at many exciting destinations as well as popular food and wine festivals. Visitors to Crush in the City will also experience: Grape to Glass: A step-by-step visual display illustrating how wine is made-and how it goes from the vine to the dinner tables of millions of Americans. Dare to Pair: A fun, interactive program featuring failsafe pointers to pair food and wine. Participants will learn how wine complements and elevates dining experiences. Wine Tasting: A wine tasting bar replete with different varietals from the Robert Mondavi Private Selection portfolio including the newest addition-Vinetta-a five varietal Bordeaux-style blend.
"Harvest is one of the most exciting times to visit a winery-but many people simply don't have the chance to get there," said Damon Musha, Marketing Director for Robert Mondavi Private Selection. "We created Crush in the City to imbue consumers with the experience, and to fulfill Robert Mondavi's vision of introducing Americans to the joys of good food and good wine."
Zappos To Sponsor Installation of Secure Tray System At Airport
Checkpoints
Zappos, a leading online footwear retailer, is the most recent advertiser to seize an opportunity to reach airline travelers by sponsoring the installation of Transportation Security Administration (TSA)-approved SecureTray Systems in checkpoints at airports across the country. The airports are taking part in a one-year pilot program that began after studies demonstrated the system decreases passenger wait times and reduces security screeners' work-related back and shoulder injury claims by as much as 90 percent.
The SecureTray System is the brainchild of St. Petersburg, Fla.-based SecurityPoint Media. "The trays, tables and carts that make up the system work in conjunction with each airport's existing checkpoint configuration," said Joe Ambrefe, president of SecurityPoint. "It allows passengers to get through the screening process quicker by providing more room to divest and compose their belongings and by helping screeners' recycle bins more efficiently after use."
"We feel that this is a highly targeted venue to promote our brand," said Andy Kurlander, Senior Marketing Manager, Zappos. "Each person getting on a plane is guaranteed to view our message multiple times. Plus, with shoes in hand, it's the perfect instance to remind them they've been meaning to make time to buy a new pair. Why not Zappos?"
