Creative Online Weekly <br> November 08, 2010

Week of November 08, 2010

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Barnes & Noble Launches In-Store NOOK Boutiques
Barnes & Noble is expanding its in-store NOOK displays to full-service eReading NOOK Boutiques to accommodate this rapidly growing segment of Barnes & Noble's business. The boutiques, which will begin rolling out this summer and through the fall, mark yet another enhancement to the in-store experience which drives book lovers to visit Barnes & Noble stores.
"We entered the eBook market a year ago confident our bookstores would be a huge competitive asset, and a year later, the role of our retail channel in the success of NOOK and eBooks, and the popularity of our in-store eReading features have crystallized this advantage," said William J. Lynch, CEO of Barnes & Noble. "No other company is doing what Barnes & Noble is doing, utilizing its store footprint and innovative technology to add value to the customer's eReading experience - including unique features such as digital eBook lending, free Wi-Fi connectivity, in-store browsing of complete eBooks and exclusive content, and more." The 1,000 square-foot boutiques will feature demonstration tables and multiple operating NOOK devices for trial. An adjoining wall and large flat panel display will feature video demos of NOOK eBook
Readers and display more than 100 accessories, including NOOK covers by popular designers such as kate spade new york, Jack Spade, Jonathan Adler and Lilly Pulitzer. Each NOOK Boutique will be fully staffed by knowledgeable booksellers who will offer book lovers device demonstrations, help customers download Barnes & Noble's free NOOK software to their mobile or computing devices, and provide ongoing support.

Warner Bros. & JCPenney Promote In-store Launch Of Supergirl By Nastia
Warner Bros. Consumer Products, on behalf of DC Comics, joined forces with JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, to debut an all new collection of clothing for girls called Supergirl by Nastia. The new fun, affordable lifestyle collection, is on display exclusively at JCPenney stores nationwide.
The Supergirl by Nastia collection features trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence-the symbolic attributes and S-Shield of Supergirl, the iconic DC Comics super heroine. The collection, created for today's 4-12-year-old girls, is now available exclusively at JCPenney, just in time for the back-to-school season.

rue21 Displays It’s Revert Fragrance
The display for rue2l promoted revert, the specialty retailer’s eco-friendly fragrance. The promotional materials highlighted rue21’s commitment to donate money to a green cause for the promotion. A variety of in-store POP displays were created including the die-cut “fragrance bar” shown. The promotion was developed for rue21 by Marketplace Communications, Cranberry Township, PA. (Web site) www.marketplacecommunications.com

New My Passport Essential Limited Edition Designs Portable Hard Drives On Display
WD®, a world leader in external storage solutions, has introduced its new 500 GB My Passport® Essential™ limited edition designs portable hard drives, available exclusively at Best Buy. Consumers can choose from several unique designs that appeal to a wide variety of personal styles, ranging from outdoor enthusiasts to urban trendsetters.
Designed by students at California State University, Long Beach's Industrial Design program, the drives are available in the following styles: Boom Box, Black Hole, Cityscape, Fuchsia Leaf and Wave. The decorative patterns are especially geared for students who want to express their individual style while choosing a reliable, ultra-portable place to store their media and back up their valuable work.
"The contents of individuals' portable storage contain all the ways they express themselves - music, images, and videos - and tell a story about who they are," said Dale Pistilli, vice president of marketing of WD's branded products group. "Expressing individual style is important. That's why we teamed up with California State University, Long Beach design students, who have their finger on the latest fashion trends." My Passport Essential limited edition designs are now on display exclusively at Best Buy. (Web site) www.wdstore.com

Fresh Enterprises Opens First Dual Concept Restaurant
Fresh Enterprises has merged two of its premier brands and opened its first dual restaurant concept in the town of Bozeman, MT. Baja Fresh, the nationally recognized fresh Mexican chain, and Canyons Burger Company, a fast casual gourmet burger chain acquired by Fresh Enterprises, have opened an entirely new restaurant model, "Baja Fresh Canyons Burger."
With entrees ranging from fresh and made-to-order burritos, tacos and fajitas, to 100% Black Angus burgers and fresh cut fries, the new restaurant offers the best of both Baja Fresh and Canyons Burger on one menu. Furnished with hard woods, colorful counter tops, comfortable booths, and a full bar, Baja Fresh Canyons Burger offers guests an upscale dining experience with fast-casual prices and speed.
Fresh Enterprises awarded Tesser, the San Francisco-based brand strategy and retail design firm, the task of cultivating the design and strategy behind the all-new cohesive concept. Baja Fresh Canyons Burger is a pioneering model in the fast-casual segment and has created a new logo, messaging and enhanced environmental design that combines two brands into one. Tesser added design elements to explain the integration of the brands to new and existing customers.
Brand President, Charles Rink, stated, "The Baja Fresh Canyons Burger opened in Bozeman is the first of its kind, and an excellent step in a new direction for both consumers and the fast-casual dining segment. The restaurant is well designed, and encompasses the common DNA of two very different brands in one space. We will continue to evaluate the success of this restaurant and look forward to the growth of the new Baja Fresh Canyons Burger concept in new markets."

Madonna And Iconix Brand Group Launch Material Girl Junior Brand At Macy's
MG Icon, the joint venture between Madonna and Iconix Brand Group, has launched its marketing campaign for its newly created junior brand Material Girl, available exclusively at Macy's. The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide in print, cinema, outdoor, online and in-store. Momsen currently stars in The CW hit show, Gossip Girl and fronts the rock band, The Pretty Reckless.
The collection will launch exclusively in select 200 Macy's stores across the country for the back-to-school season. Select Macy's stores across the country will host Madonna-esque in-store events to engage loyal fans and fashionistas nationwide. Dari Marder, chief marketing officer, Iconix Brand Group, Inc., commented, "Taylor is a Material Girl, she has the ability to carry off numerous looks- edgy, rocker, flirty - which is exactly what the brand represents. It's all about expressing your own individual style." The Material Girl collection is designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group's in-house fashion department.

Marriott Debuts First LEED Green Hotel Prototype
The Courtyard Charleston/Summerville in South Carolina will be the first hotel built using Marriott International's green hotel prototype, in partnership with the U.S. Green Building Council (USGBC). This will dramatically accelerate the company's goal to have 300 LEED® (Leadership in Energy and Environmental Design) hotels by 2015. Marriott is the first in the hospitality industry to launch a green hotel prototype that has been pre-approved by USGBC as part of its LEED Volume program.
The new Courtyard hotel will open in early 2012 as a part of a joint venture between Blanchard & Calhoun Commercial of Augusta, Ga., and MeadWestvaco of Summerville, S.C. The hotel will introduce the first phase of The Parks of Berkley, a community consisting of 5,000 acres and one of the largest planned developments in the Southeastern United States.
Last fall, Marriott announced plans to develop a green hotel prototype for its Courtyard brand that will save roughly $100,000, six months in design time, and up to 25 percent energy and water savings for its owners. To develop the green hotel prototype, Marriott was guided by the Courtyard Pittsburgh Settlers Ridge in Pennsylvania, which will open this fall and is registered for LEED certification. The company partnered with the USGBC and Marriott suppliers -- Kohler Company and Philips Lighting - to test fixtures that save energy and water and measure results. Based on the results of the Courtyard brand, Marriott has plans to create similar green hotel prototypes for Residence Inn by Marriott, TownePlace.

Pizza Hut Slashes Menu Prices Pizza Hut has announced a sweeping national menu pricing reduction.
“This isn’t just another deal, this is an everyday menu pizza pricing change taking place,” said Brian Niccol, Chief Marketing Officer at Pizza Hut. “High, overcomplicated pricing has been a category issue in the pizza world for the last several decades. Our new pricing structure will set the industry tone for what is a holistic, everyday value solution.”
The foundation of Pizza Hut’s new cost structure is revamped menu pizza prices, now set at $8 for a medium (up to three toppings), $10 for a large (up to three toppings with additional charge for Stuffed Crust Pizza) and $2 more for a specialty pizza. “The motivation behind this change wasn't just value, but simplification and transparency,” added Niccol. “Our new menu pricing makes it easier for our customers to access great value everyday.”

Procter & Gamble Offers Savvy Shoppers Who Buy Their Favorite P&G Products Valuable Coupons Ranging From $5 To $55
The Procter & Gamble Company is inserting multiple brands' coupons inside specially marked products. These special offers will help shoppers across the U.S. save time and money with one-stop purchases that contain big savings on a wide range of trusted and loved P&G brands.
Favorite brands, including Luvs®, Olay®, Pringles®, PUR®, Tampax® and Tide®, will offer big savings on great P&G brands inside specially marked packages. Committed to helping shoppers save big every day, P&G's money-saving coupon values combined typically range from $5 to $55 of savings. Shoppers will now have multiple ways to benefit from purchasing their favorite brands from discovering valuable savings inside to also experiencing validated product performance, as many of the prestigious coupon brands within P&G products have been awarded the Good Housekeeping Seal.

Kraft Foods Doubles Amount Of Whole Grain In Nabisco Crackers
Kraft Foods plans to significantly increase the whole grain content in its leading Nabisco cracker brands, more than doubling the amount of whole grain currently used across the Nabisco portfolio. Over the next three years, some of America's favorite cracker brands, including Wheat Thins, Honey Maid, Premium and Ritz will include more whole grain. By 2013, the company expects Nabisco crackers will contribute more than nine billion servings of whole grain to American diets each year. "Nine out of ten Americans eat less than the recommended daily amount of whole grains," said Rhonda Jordan, President, Global Health & Wellness, Kraft Foods. "And a growing number of consumers are trying to increase their consumption of whole grains. By significantly increasing the amount of whole grain in our crackers, we're giving them an easy, delicious way to get the whole grain they need in the foods they already enjoy."
Kraft Foods began to transform its cracker portfolio in August 2009 when it increased the whole grain content of Original and Reduced-Fat Wheat Thins from 5g to 11g per 31g serving. In continuing this effort, the company plans to increase whole grain in more than 100 products over the next three years, including: Doubling the amount of whole grain in Original Wheat Thins from 11g to 22g per serving; More than tripling the amount in Wheat Thins Toasted Chips from 5g to 17g per serving; Quadrupling the amount in Honey Maid Original Graham Crackers from 5g to 20g per serving; and adding whole grain to Premium and Ritz crackers. With these improvements, a number of products, including Original Wheat Thins and Honey Maid Original Graham Crackers, will be made with 100% whole grain.

Levi's Brand Pays Homage To Its Workwear Roots With Launch Of Levi's Workshops
As one of the original purveyors of American workwear, the Levi's® brand is launching The Levi's® Workshops, which will serve as community-based extensions of the brand's Go Forth marketing campaign, paying homage to the principles of hard work and civic engagement. The first Levi's® Workshop debuted in San Francisco to be followed by a second expression of the program opening later this fall in New York City. The Levi's® Workshops will be multi-use spaces, featuring a functional workshop, community event space and retail storefront. Each Workshop is designed to focus on a specific craft including printmaking in the San Francisco Workshop and photography in the New York City shop. For eight weeks, each Levi's® Workshop will open its doors to the general public and host a range of interactive demonstrations, educational programming and events.
The first of the Levi's® Workshops opened in San Francisco's Mission district, just down the street from one of Levi's® original factories. To leverage the energy of the Levi's® Workshops, the brand invited local pioneers to execute printmaking-based collaborations including: Alice Waters - chef, author and proprietor of Chez Panisse Restaurant in Berkeley, California. Craig Newmark - an Internet entrepreneur best known for founding the San Francisco-based website Craigslist.org. Aaron Rose - artist, film director, curator and writer.
"The Levi's® Workshops celebrate the pioneering spirit and hard work of people and organizations that we admire," said Joshua Katz, head of Collaborations, Partnerships & Creative Concepts for the Levi's® brand.

Arbor Mist Introduces New White Pear Pinot Grigio
Arbor Mist® Wines has introduced White Pear Pinot Grigio. The new varietal combines two classic flavors: pear and Pinot Grigio, the second best-selling white varietal in the U.S., with growth of 5 percent last year.

Boost Mobile Introduces Motorola Rambler For Avid Texters
The new Motorola Rambler™ from Boost Mobile enhances the text messaging experience with an easy-to-use full QWERTY keypad integrated into a compact flip phone design. The Rambler also delivers a powerful multimedia punch with an integrated camera with video capture, stereo Bluetooth® wireless technology, IM/e-mail and GPS capabilities. "Boost Mobile continues to expand its handset lineup with the Motorola Rambler - an ideal phone for the texting enthusiast," said Neil Lindsay, chief marketing officer, Boost Mobile.

Duracell Debuts Portable Universal Netbook AC Adapter
Duracell continues to provide consumers with power solutions that keep them connected to the devices they need the most with the launch of the new 40-Watt Universal Netbook AC Adapter. In keeping with the Duracell Smart Power initiative, the adapter is designed to maximize power efficiency and portability, making it an ideal accessory for today's popular mini-computers. The Duracell 40-Watt Universal Netbook AC Adapter offers netbook owners a compact and lightweight spare adapter that meets their portability needs. It includes four interchangeable voltage controlling tips to work with hundreds of netbook makes and models including Acer, Asus, Dell, HP/Compaq, Lenovo and more.
"Given the popularity of netbooks in recent years, we're offering consumers a convenient accessory to help keep their mini-computers charged up wherever they take them. The small size and versatility of the Duracell Universal Netbook Adapter enhances netbooks' portability for added convenience," said Bob Jacobs, Duracell marketing director-North America.

ESPN Consumer Products Launches X Games PunkMyPic
ESPN Consumer Products has launched X Games PunkMyPic, giving action sports fans the ability to put themselves into an authentic X Games poster. Consumers simply text or email a personal image to xgames@punkmypic.com to create a free customized poster that can be shared with one click via social networks, mobile phones or online. Fans can also download the poster for free to print at home or purchase an optional upgrade to a professionally printed poster. X Games PunkMyPic is available now and produced with ESPN licensee aVinci Media Corporation, a leader in easy-to-use personalized photo products.
"ESPN continues to develop products with our licensees that strive to enhance the action sports experience for consumers," said Chris Brush, vice president of marketing, ESPN. "PunkMyPic is another way for us to bring the excitement of the X Games brand directly into the hands of our fans."

Freescale And Indesit Collaborate On Smart Appliance Solutions 1For ZigBee® Connected White Goods
Freescale Semiconductor and Indesit Company recently demonstrated their ability to help their customers create "smart" products by showcasing a Smart Washer that can regulate its own energy use. The Indesit Company's Smart Washer, equipped with a Freescale ZigBee® node, is able to adjust its cycle starting time according to energy cost (in a variable costs environment) and green power availability, getting this information from the local utility via a ZigBee enabled Internet connection to the Smart Grid. The Indesit Company is a leading European manufacturer and distributor of major domestic appliances.

NaturCut's New Push Mowers Promote Healthy Lawns And Fresher Air
Each weekend, over 54 million Americans mow their lawns, using 800 million gallons of gas per year and producing tons of air pollutants. Introduced as healthier lifestyle choices for the lawn and the environment are the NaturCut Classic HD and Ideal 40 Push Reel Mowers from People Powered Machines, which have zero emissions, are low maintenance, noise-free and naturally fertilizing. The NaturCut Classic HD and Ideal 40 Push Reel Mowers feature a five blade, flame hardened non-contact cutting system that instantly turns grass clippings into mulch, eliminating bags to create a self-fertilizing lawn. With an easily adjustable cutting height up to 3.5" with the Classic and 2.75" with the Ideal, NaturCut mowers are suitable for most varieties of North American lawns. New, larger 10" wheels provide more mechanical advantage and the generous 16 inches (40cm) cutting swath allows for a uniform cutting pattern with fewer passes, resulting in a healthy, beautiful lawn.

Panasonic Unveils First 3D Camcorder
Panasonic has launched the Panasonic HDC-SDT750, the world's first consumer 3D camcorder, which includes a 3D conversion lens that enables the camcorder to shoot powerful and true-to-life 3D video content. The Panasonic SDT750 is a user-friendly consumer 3D camcorder that makes experiencing 3D at home easy and affordable. In addition to shooting 3D, the SDT750 can record full 1080p High Definition (HD) in AVCHD, when the 3D conversion lens is unattached, and includes powerful features such as a 3MOS system, a Leica Dicomar lens and a 12x optical zoom.
Chris Rice, Senior Product Manager, Imaging, Panasonic Consumer Electronics, said, "Incorporating Panasonic's professional broadcast technology and bringing it to an easy-to-use consumer model, the SDT750 makes high-quality 3D video content a reality in the home."

Ralph Lauren Launches The Big Pony Collection Men's Fragrance
OneRepublic, the band making waves across the pop rock music scene, has teamed up with Ralph Lauren to celebrate his latest men's fragrance launch, The Big Pony Collection. The group's hit "Secrets" has been tapped as the theme song for the Big Pony Fragrance Video shot by renowned filmmaker and photographer Bruce Weber. Among the polo spectators in the video, four young men were specifically chosen to represent the corresponding archetypes of the four Big Pony Fragrances - sport, seduction, adventure and style.
"This new team of fragrances brings choice, style, and modernity to a new generation of men," said Guillaume de Lesquen, President of Ralph Lauren Fragrances Worldwide. "OneRepublic captures these qualities in 'Secrets' in a way that brings a meaningful dimension to the entire launch."
The Big Pony Fragrance Collection design is directly inspired by the iconic Big Pony shirts - colorful and bold Polo shirts with an oversized version of Ralph Lauren's signature Polo Player logo. The sleek translucent flask bottles are infused with rich color tints, contrasting with alternate splashes of color in oversized Polo Player icons and individual numbers - assigned according to scent and personality.

Phillips Distilling Company Introduces UV Sweet Green Tea Vodka
Phillips Distilling Company has introduced a sweet addition to its wildly popular line of colorful flavored vodkas- UV Sweet Green Tea Vodka. UV Sweet Green Tea Vodka is the only sweet tea vodka blended with natural green teas. Steeped in the rich coast-to-coast tradition of sweet teas, UV Sweet Green Tea Vodka is the sophisticated sweet tea choice for cocktail enthusiasts. This sweet green tea flavored vodka blends the Zen-like qualities of green teas with a modern sweet tea twist.
"Other sweet tea vodkas available in the market use black tea leaves in their recipes, which is not how sweet teas were traditionally made," said Dean Phillips, president and CEO of Phillips Distilling Company. "This is not your grandmother's sweet tea. We saw an extraordinary opportunity to introduce the market to an original sweet green tea vodka."

Price Pfister Debuts Ultra-Modern Contempra Bath Faucet
Price Pfister® has introduced the ultra-modern, single-control, Contempra® Bath Faucet. One of the first joystick designs available at retail, this distinctly modern faucet builds on the already popular Contempra Collection. A fresh, cutting-edge design such as this could not be called modern without also being EPA WaterSenseSM Certified, which means that this faucet meets high efficiency lavatory faucet standards of 1.5 gallons per minute.
"In the past, we've created contemporary designs for the mainstream consumer," said Kevin Bean, group marketing manager, Price Pfister. "This time we really wanted to design a faucet that was undeniably modern, and made a statement for homeowners seeking a distinct look and experience."

Samsung Introduces Wi-Fi Enabled ST80 Digital Camera For Today's Well-Connected Consumer
Samsung Electronics Co. has unveiled the ST80, a 14.2 mega-pixel point-and-shoot camera that joins Samsung's growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung's AllShare™ (DNLA) connectivity, the ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time.
"We want to let people share their favorite pictures quickly while they're on the move, and the ST80 does just that," said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. "Connectivity is everywhere, and at Samsung we are committed to bringing these wireless capabilities to the digital imaging world by developing innovative cameras that satisfy the distinct needs of our consumers."

New Slingshot By Stride Rite Sneakers Launches For Back-To-School Season
Stride Rite Children's Group is launching the new Slingshot by stride rite collection debuting in all stride rite retail and leading specialty retailers. Helping to transform kids into superheroes just in time for back-to-school, the sneakers include a new, innovative technology by stride rite where the heel is designed with an actual spring and elastic that mimics the mechanics of a slingshot -- all engineered to start a child's day in 'Superhero' style. The collection features styles for both boys and girls with pops of hot pink and glitter for girls and ooze green or sleek black and silver for boys, offered in both lace and adjustable closure.

Capstone eBook Lite Launches At National Discount Retailer
Capstone Industries has launched its eBook Lite™ nationwide at one of the largest discount mass retailers in the US. The eBook Lite™ was designed specifically for the many eReaders on the market today that do not provide sufficient lighting. The eBook Lite™ will be featured in the electronics department near the eReaders (overall eReader sales in 2009 were estimated at 3,750,000 units and sales are expected to reach 11,000,000 units in 2010), extending Capstone's distribution into a new department.

Steaz Zero Calorie Sparkling Green Tea Introduced
Steaz, a premier brand of organic and fair-trade beverages, presents Steaz Zero Calorie Sparkling Green Tea - the first certified organic, all-natural zero calorie carbonated soft drink. Like all Steaz products, Steaz Zero is USDA Certified Organic and made with premium Fair Trade Certified™ ingredients from around the world. Steaz Zero Calorie combines the bubbles of a soda with a cup of freshly brewed green tea, providing a 120 mg of natural tea antioxidants. Steaz Zero Calorie is available in four flavors: Raspberry, Orange, Blueberry Pomegranate and Black Cherry.

New Yoplait Splitz Is The Yogurt That Tastes Like A Sundae
Providing all of the goodness of 100% real yogurt, new Yoplait Splitz is a 90 calorie yogurt snack that tastes just like a sundae. Kate Barton, Associate Marketing Manager for Yoplait Splitz, said, "Yoplait Splitz tastes just like your favorite desserts, but is also a wholesome and nutritious yogurt. With this new product, you really can have a sundae any day!" Available in the refrigerator section of major grocery stores nationwide, Yoplait Splitz comes in three unique flavor combinations, Strawberry Sundae, Rainbow Sherbet, and Strawberry Banana Split.

USG Unveils UltraLight SHEETROCK Panels
USG Corporation, a leading building products company, has created a new lightweight category of gypsum wallboard with the introduction of its SHEETROCK® Brand UltraLight Panels. The lightweight gypsum panels are up to 30 percent lighter than the competition, making installation easier and faster. SHEETROCK UltraLight Panels combine proprietary formulations and processes with new patented technologies that were invented at USG's Corporate Innovation Center, located in Libertyville, Ill. The panels utilize colloidal chemistry to feature a significantly higher strength-to-weight ratio and improved sag resistance. SHEETROCK UltraLight Panels help reduce fatigue with its lighter weight, easier and faster installation, and cleaner score and snap-ultimately helping contractors meet project demands.

ReSound Announces Alera First Truly Wireless Hearing Aid
ReSound, a technology leader in hearing solutions, has launched ReSound AleraTM, the industry's first truly wireless hearing aid. Operating on the 2.4 GHz frequency, ReSound AleraTM and the accompanying UniteTM wireless accessories introduce a new approach to the way a hearing aid receives sound from devices such as TVs, stereos, cell phones and computers. For the first time, the patient can receive sound directly from the device without cables, wires or the need to wear uncomfortable accessories. With AleraTM, the communication is wireless and direct - no strings attached. The release of AleraTM and UniteTM marks a significant step forward in hearing solutions, with ReSound achieving complete human/technology integration. Users are able to tune directly into their TV and connect their mobile phone to their hearing aid via Bluetooth technology. Users can participate in conversations while tuned into devices because environmental noise is not blocked out.

Jacuzzi Brand Luxury Bedding Products Launched
Jacuzzi celebrates the nationwide launch of luxury bedding products that extend the Jacuzzi® brand name beyond hydrotherapy. Under the terms of a licensing agreement, JelSleep LLC will manufacture and market a variety of upscale products under the Jacuzzi™ Bed Collection mark. Jacuzzi™ Bed Collection mattresses feature a proprietary comfort layer comprising JelSleep™ technology combined with latex. This exclusive comfort layer is available over four different support structure options: engineered foam, individually wrapped coil, latex or an adjustable air core that allows the consumer to independently adjust the firmness in the head, lumbar and foot sections of the sleep surface. In addition, the Jacuzzi™ Bed Collection offers adjustable bed frames, pillows and sheets.

Aprica Introduces Ultra-Lightweight Presto Stroller
Just in time for the heart of the summer travel season, Aprica launches Presto™ - an ultra-lightweight stroller with superior maneuverability. With its ultra-slim profile, Presto™ adds stylish ease for trips to the airport, amusement park, museum and more. Designed with a self-standing fold and weighing just 13.7 pounds, Presto™ delivers unparalleled mobility. Presto™ has a high seat for easy lifting and provides ample leg room for the stroller to grow with baby. There is a one-hand recline system that eases transition and the stroller's four-wheel suspension and double front-swivel wheels make for a smoother ride. Presto™ is available for purchase at exclusive specialty retailers nationwide.

The CLEANCut® Touchless Paper Towel Dispenser Available For The Home
Smart Product Innovations offers the CLEANCut, a sanitary, no-touch paper towel dispenser that uses any brand of store-bought paper towel. Its patented operation uses LED Breaking Beam Technology and a self sharpening blade to cut paper towels to any length regardless of the perforation. The CLEANCut® Dispenser operates on a low voltage power adapter that plugs into a standard 120V outlet. CLEANCut® is great for a kitchen, laundry room, workshop or garage.

DiGiorno Introduces First-Ever, Nationally Available Frozen Pizza And Breadstick Combination
New DiGiorno® Pizza & Breadsticks is now available nationally in grocers' freezers. DiGiorno is the first-ever pizza and breadstick combination that America can bake up right from their own oven, saving time and effort. "We're excited to launch this popular delivery combo, making dinner quicker, easier and tastier for all," said Tom Moe, DiGiorno Marketing Director. "DiGiorno Pizza & Breadsticks delivers the great, fresh-baked taste that we're known for in a perfect combination to satisfy any discriminating pizza lover."

3M Introduces New Line Of Command Picture Hanging Solutions
Need to hang an eye-catching piece of art or framed photo, but are afraid to put nails in the wall? With the flexibility to change frames, photos and other wall hangings as many times as needed, the new line of picture hanging solutions feature Command adhesive technology, a revolutionary, stretch-release technology that holds on strongly and comes off cleanly, leaving no holes, marks, sticky residue or stains on surfaces. Hanging items is as easy as "stick and click" - just stick the strips to the wall and object to be hung, and click the strips together. The new line of Command picture hanging products include:
Frame Stabilizer Strips - Prevent crooked frames by locking and keeping them straight. Available in black and white to match your home's décor. Sawtooth Sticky Nail Metal Hangers - Mount frames that hang with a sawtooth, key hole or eyelet without damaging your walls. Hold up to five pounds. Wire-Backed Sticky Nail Metal Hangers - Display frames that hang with a wire without using damaging nails. Hold up to eight pounds. Picture Clips - Organize your counter or desk space by hanging photos, coupons, reminders or schedules. Translucent clips blend in with surfaces and Picture Hanging Strips - Hold on strongly and come off cleanly on a variety of surfaces.

American Greetings Introduces Greeting Cards In Support Of National Breast Cancer Foundation
American Greetings Corp. is introducing greeting cards that help consumers find the right words in both good and bad times, all while supporting the great work of the National Breast Cancer Foundation. This uplifting collection contains eye catching pink artwork paired with warm and heartfelt sentiments to celebrate birthdays, friendship, and thinking of you, as well as cards that speak to breast cancer by directly addressing diagnosis, treatment, and recovery in a way that offers encouragement and support. The back of each card also includes a tip for living a more healthy and happy life. Consumers can find greeting cards that support the National Breast Cancer Foundation at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores.

First Fragrance For Nine West Brand Launches
Jones Apparel Group has entered into an exclusive, world-wide license agreement with Inter Parfums USA, for the creation, production, marketing and global distribution of women's fragrances under the Nine West brand. Under the agreement, the initial Nine West signature fragrance will be marketed and sold globally in better department stores, specialty retailers and Nine West retail stores, with an initial launch planned for fall 2011. The agreement also grants Firmenich, a leading fine fragrance design company, the exclusive rights to create and supply the initial Nine West fragrance to Inter Parfums and Jones. Nine West shoes, accessories and apparel are currently sold in 59 countries with flagship stores in leading cities.

Ruby Tuesday Names Dan Dillon SVP Brand Development
Ruby Tuesday, a leading casual dining restaurant, has named Dan Dillon its Senior Vice President of Brand Development. He was most recently at OSI Restaurant Partners, where he served as Chief Marketing Officer of the Outback Steakhouse chain of restaurants. He previously served as Senior Vice President of Portfolio Strategy for The Coca-Cola Company and held marketing posts at ConAgra Foods and the H.J. Heinz Company.

Steve Bossin Joins Inflatable Images As Head Of Bus. Dev.
Inflatable Images has appointed Stephen Bossin, head of business development. David Scherba, President of Scherba Industries / INFLATABLE IMAGES said, "Steve Bossin is the perfect match for our aggressive growth efforts. He brings a unique perspective on the potential of various branding opportunities and his reputation as one of the industry's most capable and forward-thinking media executives will serve us and our customers well." Bossin will continue operating Out-of-Home Strategies, a company he formed in 1998 to consult companies in using outdoor media, vehicle-branding, point-of-sale displays, and revenue generation.

Meyers Acquires KBA Rapida 205 81-inch Six-Color UV Press Specifically Designed For In-Store Retail Segment
Minneapolis based Meyers, a leading producer of innovative retail marketing solutions, has purchased a new KBA Rapida 205 81-inch six-color press with coater and UV capabilities. The Rapida 205,the largest press model in the world, will be up and running by early spring of 2011.
"Our $10 million investment in new technology is centered on this new KBA press which is designed and engineered specifically for the in-store signage and display segments of retail marketing," said Fred Silloway, president of Meyers Retail Marketing Solutions Group. "This investment closely aligns the needs of our customers with our growing core competencies and demonstrates a clear path to market leadership."

Fairfield Displays Introduces Light Pocket
Fairfield Displays has introduced Light Pocket, which provides brighter and more economical lighting to illuminate displays. Combined with Fairfield’s easy access acrylic concept, the LED’s brings a new life to the acrylic panels with a light box inserted in the middle and a bright white edge lit boarder. The Light Pocket has a depth of only 9/16". For more information, contact Fairfield Displays & Lighting, (Tel) 800-496-2181; (Web site) www.fairfielddisplays.com

Czarnowski Creates Two Story Exhibit For Costa Sunglasses
Exhibit design company Czarnowski developed a new two-story event space for Costa Sunglasses, maker of polarized performance sunglasses, built from a recycled, reclaimed W. Va. barn. Built to resemble a relaxed, riverfront screened-in porch, Costa's new 20x30 foot tradeshow booth contains two levels of meeting space and display areas, an entertainment system and a bar for entertaining. The new booth needed to be flexible and strong enough to accommodate Costa's tradeshow and other events across the country each the year, but stay consistent with an environmentally-friendly construction process. After extensive research, it located a vacant barn for sale that contained still-sturdy wood - including heart of pine, knotty yellow pine, poplar and red oak - available to build the new structure, and withstand the sunglass company's event needs. "More and more, you're seeing companies use recycled materials in their booth, or make environmentally friendly decisions an integral part of their tradeshow program," said Laurie Ciesla, Account Executive for Czarnowski. "This is the first time we've worked with a client who truly wanted every part of their booth to come from existing materials and live the 'reclaimed' message throughout the process." The deconstructed barn not only supplied materials for the structure, but also for the furniture within the booth. Vintage lighting fixtures, a replica Coke box for drinks and other hand selected antique materials are given new purpose as reusable resources. (Web site) www.czarnowski.com

3D Exhibits Names Hank Heatly, Chief Strategy Officer
3D Exhibits has named Hank Heatly to the newly created position of Chief Strategy Officer. Heatly, who was most recently director of client and industry insights for Czarnowski, will ensure that strategic planning drives the execution of processes and projects at 3D Exhibits, an exhibit design, fabrication and management company based in Elk Grove Village, IL. (Web site) www.3dexhibits.com

Trade Show Internet Introduces Exhibit Internet Services
Trade Show Internet has launched TSI On-Site, the world's first on-site cellular Internet service designed specifically for the trade show and meetings industries. The company's Internet Kit rental solution gives customers an easy way to take full advantage of the fast 3G and 4G cellular Internet networks at their events. Trade Show Internet customers receive unlimited usage of Verizon's cellular broadband Internet for up to 4 computers. The Internet Kit provides both wired and wireless (WiFi) connection options for an optimal plug-and-play user experience. With TSI On-Site, the company meets with event organizers several months prior to the event to understand their Internet connectivity needs. Trade Show Internet then works directly with Verizon Wireless to perform a detailed site survey of all locations requiring Internet connectivity, including breakout rooms, registration desks, web cafes, and the exhibit hall floor. A trained technician works the entire event, providing on-site equipment delivery, setup, and technical support. For more information, visit (Web site) www.tradeshowinternet.com

Tyson Foods Launches Five-State Wright Brand Bacon Backyard Corn Grilling Tour
Tyson Foods has launched the Wright® Brand Bacon Backyard Corn Grilling Tour, which recently kicked off at Bass Pro Shops Outdoor World in Grapevine, Texas. The collaborative multichannel creative effort, designed and executed for Wright Brand Bacon by Fort Worth, Texas-based Warren Douglas Creative Brand Marketing, includes in-store messaging and promotions with the Southern League of Professional Baseball Clubs, a Class Double A Minor League.
During the tour, Facebook users who become fans of Wright Brand Bacon will have the opportunity to enter a contest to win a new grill valued at $850. In addition, the first 400 people who enlist three or more friends as fans, who then enter the contest, will win free Wright Brand Bacon, which is sold in most major grocery stores across the country.

Lay's Launches Multi-City Experiential Tour To Feature Lay's U.S. Potato Farmers
Lay's® potato chips, a leading brand from PepsiCo's Frito-Lay division, has unveiled a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the country. The six-city "Lay's Mobile Farm" tour kicked-off in New York City's iconic Times Square and will then travel to five other major cities throughout the U.S. - Boston, Detroit, Chicago, Los Angeles and Dallas. The campaign marks another phase of the brand's strategy to celebrate the people and communities across the country that produce its line of potato chips.
Visitors to the "Lay's Mobile Farm," a 70-foot long, 10-foot wide and 14-foot high traveling greenhouse will have an opportunity to interact first-hand with plants, meet a Lay's potato farmer and enjoy interactive stations. Families will also receive take-home educational materials that provide simple tips and fun activities to inspire at-home gardening. To help get more gardens growing, the Lay's brand will give away approximately 8,000 individual basil plants to people who participate in the farm experience. And, at the culmination of each city stop, the brand will donate all contents of the greenhouse to local community gardens, resulting in the planting of hundreds of vegetables and fruits in these urban areas.
"Many Americans are looking for ways to bring a taste of the simple life home and learn more about where their food comes from," said Justin Lambeth, vice president, marketing, Frito-Lay North America. "As a brand that embraces simple happiness and includes just three simple ingredients in our Lay's Classic potato chips, the 'Lay's Mobile Farm' is a natural way for us to deliver that experience to our consumers."

Red Bull Flugtag Twin Cities Soars To World Record Heights
More than 90,000 people witnessed team Major Trouble and the Dirty Dixies soar into victory and the record books when they flew 207 feet at Red Bull Flugtag Twin Cities recently. This historic flight smashed the previous Red Bull Flugtag world record of 195 feet, which had held strong for more than 10 years.
Red Bull Flugtag, which means "flying day" in German, is a competition that dares both the brave and the brainy to design, build and pilot homemade flying machines off a 30-foot high ramp in hopes of achieving human-powered flight. Distance is important, of course, but teams need both creativity and showmanship to impress the judges. The show is just the second stop for Red Bull Flugtag in the U.S. this year. Red Bull Flugtag Twin Cities will also featured in a reality series called "On the Wings of Glory" airing Sundays after baseball starting September 5th on FOX Sports Networks.

RMG Networks To Sell Ads Across 750 College Campuses On mtvU
RMG Networks, a leading digital place-based media company, and MTV have formed an exclusive partnership that extends the companies' sales and marketing reach through mtvU, MTV's college television network, and across RMG's place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines. As part of the agreement, RMG Networks will become the exclusive digital out-of-home sales representative for mtvU, which reaches nearly nine million 18-24 year old college students across the U.S. The partnership will provide MTV with access to inventory across RMG's networks for tune-in promotion, as well as bring MTV News and MTV's "PUSH" music initiative to new audiences.
"Our partnership with RMG will create compelling new revenue and promotional opportunities for MTV while giving a whole new set of advertisers the ability to tap into mtvU's connection with the influential and hard-to-reach college audience," said Stephen Friedman, General Manager, MTV.
Broadcast on over 750 college campuses across the country, mtvU is a 24-hour television channel that reaches students throughout their daily lives on campus -- in their dorms, dining halls, and gyms -- among other locations. Additionally, through RMG, advertisers will soon be able to access mtvU audiences on a regional and campus-specific basis. (Web site) www.rmgnetworks.com

Square One Appoints Marian Leonard And Jenna Kaetzel To Shopper Marketing Group
Dallas-based Square One, an insights driven branding agency specializing in shopper marketing, has promoted Marian Leonard to Vice President of Client Service for the agency's Shopper Marketing Practice Group. In this capacity, Marian assists the agency's clients with navigating the vastly complex world of shopper marketing. One of her main goals is to uncover valuable shopper insights that can be leveraged to help clients reach their shoppers and consumers in both the traditional retail environment and the rapidly growing digital marketplace.
Also adding value to the digital shopper marketing team is Jenna Kaetzel. Serving as Account Executive, she ensures new and creative approaches are developed to help clients achieve their business and marketing goals through the successful development of strategic platforms that include various elements such as digital promotional campaigns, partnership tie-ins and enhanced manufacturer-retailer relationships. (Web site) www.sq1agency.com

JiWire Partners With Borders Allowing Top Brand Advertisers To Reach On-The-Go Audiences
JiWire, a leading location-based mobile media company reaching the On-The-Go Audience, has formed an exclusive partnership with Borders to enable advertising across Borders' Wi-Fi network. Every time a user connects to Wi-Fi in any one of over 500 Borders, they will see location-targeted messages and offers from leading national brands leveraging JiWire's highly contextual location-based advertising platform.
The partnership gives premium brands the opportunity to reach and engage the millions of customers who visit Borders stores across the U.S. each year. With the rapid increase of Wi-Fi enabled devices and growing consumer demand for the speed and convenience of public Wi-Fi, premium café venues like Borders are becoming the go-to place for local consumers to get connected for both personal and business use. (Web site) www.jiwire.com

Augme Collaborates With Inmar To Launch Mobile Promotions For New Cross-Retail Consumer-Brand Marketing Opportunities
Augme, whose AD LIFE™ mobile marketing platform is used by some of the nation's largest brands and consumer packaged goods companies, and Inmar, a leading clearinghouse for digital couponing and retail incentive programs, have joined forces to develop a brand-oriented end-to-end solution that delivers purchase-incentive programs and drives multiple purchases by consumers, in a wide variety of retail locations. The collaboration will produce the first "live" offer to run on Inmar's ONiX digital incentive network. The initial campaign builds product loyalty by combining the convenience of mobile phones with the flexibility of Inmar's broad retail network. Augme will deliver an offering that enables brands to create purchase incentive campaigns, including mobile couponing, that can be delivered directly to shopper rewards cards. Campaigns can require multiple purchases or provide purchase incentives that can be made over time and at multiple retailers. For CPG marketers, the end-to-end offering from Augme and Inmar creates new and unique opportunities for incentive programs that can drive purchases of brand-name products. For more information, visit (Web site) www.augme.com or (Web site) www.inmar.com

Cinema Scene Marketing And Popstar Networks Extend Relationship For Growing National Digital Media Network
Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, is extending its strategic partnership with Popstar Networks to provide digital signage software and digital media services in support of the company's growing Digital Media Network, now exceeding 350 displays within more than 120 theater locations nationwide.
Through the partnership, Popstar Networks combines SaaS based digital signage software, networking services, hardware design, and overall technical support for the Cinema Scene Digital Media Network. Using the Popstar FrontStage™ content management solutions suite, the Cinema Scene Digital Media Network delivers a variety of digital signage solutions, including Cinema Scene's TrailerVision™ product playing enhanced studio movie trailers, living posters and corporate advertising.
"Cinema Scene Marketing continues to demonstrate a solid understanding of how to effectively reach movie-going consumers using an extensive digital signage network, and we are certainly very pleased to play such a strategic role in their success," said Tom Reed, President and CEO of Popstar Networks. "We believe the expertise and energy of our collective team will continue to push the boundaries of powerful in-theater marketing," he said. (Web site) www.popstarnetworks.com

EntertainmentXpress DVD Kiosks Get 3D LCD Advertising Screens
Entertainment Express, a division of Public Media Works, has entered into a five-year collaboration agreement with 3D Mediacast "3DMC", for its 3D LCD advertising screens to be built into EntertainmentXpress DVD kiosks. 3DMC will also provide additional "no glasses needed" 3D screens to be placed in EntertainmentXpress customer locations with justifiable store traffic volume.
The recently signed agreement provides for the two companies to share equally the advertising revenue received from the 3D LCD screens placed in EntertainmentXpress retail customer locations. 3DMC will have the non-exclusive right to sell advertising for the digital ad networks. EntertainmentXpress provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues. (Web site) www.publicmediaworks.com

iris Unveils New Full-Service Office In Atlanta
Independent marketing agency iris has launched its new fully operational office in Buckhead, Atlanta. Counting The Coca-Cola Group, InterContinental Hotels Group, and now Sony Ericsson among its clients, iris will offer a full house of marketing services including digital, experiential and sponsorship, as well as the agency's specialist management consultancy 'iris Concise.' The office will be headed by managing director Jon Wright. (Web site) www.iris-worldwide.com

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