Largest McDonald's Debuts On Broadway In NYC
The largest metropolitan McDonald's in America opened at the center of New York's tourism and entertainment district, Broadway and 42nd Street.
The new 17,500-square-foot McDonald's restaurant features a full length theatre marquee with 7,500 light bulbs, 18 42-inch plasma screens and 27 15-inch monitors to entertain customers. Interior designer Charles Morris Mount created a "backstage" ambiance for the restaurant's décor by exposing the building's original brickwork and using authentic theatrical lighting fixtures to illuminate the space in dramatic style.
"We are thrilled to be part of the buzz of Broadway & 42nd Street and to serve the community of New York City," said Irwin Kruger, owner/operator of the restaurant. "The restaurant is designed to be a natural fit with our famous Broadway neighbors, both in its architectural design and in the fun and excitement we'll provide for the thousands of New York residents and visitors who pass by each day."
Special features of the new Broadway-style McDonald's restaurant include: Nostalgic McDonald's and Coca-Cola commercials and footage from various Disney Broadway productions and upcoming movies shown on the plasma screens and individual monitors throughout the restaurant; a Belshaw mini-donut machine in the front window that makes 2,500 mini donuts per hour; specialty coffee and frozen drinks served at a separate McDonald's café counter located inside the restaurant and a "double kitchen" with grills totaling more than 18-feet of cooking surface.
Federated Launches 'Reinvent' Store Strategy
Federated Department Stores has launched a "reinvent the department store" strategy in time for the holiday season.
The Company is retrofitting 34 of its existing stores with elements such as enhanced fitting rooms, high visibility directional signage, price-check devices, comfortable lounge areas, in-store computer kiosks, revamped juniors and young men's departments, shopping carts and innovative merchandising and visual presentations. An additional eight new Federated stores are opening this fall with reinvent innovations already in place. The stores with the reinvent strategy in place will feature that latest technology and conveniences including in-store computer internet kiosks in Juniors departments that allow customers to check e-mail and local entertainment venues, as well as an average of 30 price-check stations located throughout the store.
"Through our reinvent initiatives, we are able to remain focused on those ideas that best meet evolving customer expectations," said Terry J. Lundgren, Federated's President, COO and Chief Merchandising Officer. "We are continuously listening to the needs of our customers and then directing our reinvent strategies to meet them. The results are seen in our rejuvenated department stores with an emphasis on fashion and newness, distinctive presentation, ease of navigation, and above all, greater convenience and simplicity in the entire shopping experience."
Budweiser POS Promotes NFL Team Sponsorships
Budweiser and Bud Light are sponsoring 28 of 32 NFL teams this football season and are implementing promotional programs to support these teams in each market. The 2002 Bud Family football promotion includes Budweiser-themed tailgate celebrations; special Party Zone seating areas; Budweiser, Bud Light and football-themed utility vehicles; a variety of consumers contests and local, regional and national sweepstakes; and point-of-sale materials including c-poles and banners featuring the Budweiser Family and individual team marks for the sponsored teams.
"We intend to bring Budweiser and Bud Light consumers what they expect: a great party atmosphere, contemporary team- and Anheuser-Busch-themed merchandise and opportunities to win exciting prizes," said Tony Ponturo, Vice President, Global Media and Sports Marketing, Anheuser-Busch, which has been the exclusive beer category advertiser on the Super Bowl broadcast since 1989.
Wrigley Introduces Eclipse Flash Strips
The Wm. Wrigley Jr. Company has introduced Eclipse Flash Strips, the newest entry into the projected $300 million breath strip category and the first non-chewing gum product to be released under the Wrigley banner. Portable and discreet, new Eclipse Flash Strips are available in cinnamon and peppermint flavors with spearmint being introduced in January 2003. The Company is kicking off the launch of Eclipse Flash Strips with "Beyond Breath," a more than $50 million integrated marketing campaign, which includes widespread sampling, television, print and out-of-home advertising.
"With this exciting multi-faceted campaign, we're confident that Flash Strips will build on the Eclipse brand's already significant equity, making it Wrigley's first ever cross-category mega brand," said Kathryn Olson, Vice President U.S. Consumer Marketing.
Clearly Canadian Appoints K. Doran Sr. V.P., Mktg. & Sales
Clearly Canadian Beverage Corporation has appointed Kevin Doran as Senior Vice President, Marketing and Sales. Reporting to Tom Koltai, the Company's COO, Doran will be responsible for contributing towards the development and execution of sales and marketing strategies for the Company in Canada, the U.S. and internationally. Most recently Doran was Vice President Sales and Marketing for BC Hot House Foods Inc.
Payless ShoeSource Names L. Zappulla Dir. Of Brand Mktg.
Payless ShoeSource has named Linda Zappulla Director of Brand Marketing. Reporting to Don Hamblen, Vice President of Marketing, Zappulla will lead Payless' womens, mens, kids and Parade brand marketing teams and their various efforts. Most recently, Zappulla served as Vice President of Marketing for Birch Telecom.
Aurora Foods Names M. Hojnacki Sr. V.P. Mktg.
Aurora Foods Inc., a producer and marketer of leading food brands, has named Michael Hojnacki to the newly created position of Senior Vice President, Marketing. In this new role, Hojnacki will oversee the development and execution of marketing strategy for all of Aurora's brands. He joined the Company in 2000 and most recently was in charge of brand development for the Company's Duncan Hines baking mixes and Aunt Jemima frozen breakfast product categories.
Vidpro Announces Creation Of Two New Divisions
Vidpro International Inc., designer and manufacturer of point-of-purchase displays, has created two new divisions in order to increase awareness of retail and wholesale POP users. SalesEdge Displays is the new division that will focus on POP products for use within the retail store either as stand-alone displays or as part of displays created by other POP manufacturers. Point D is Vidpro's new fulfillment division offering turnkey warehousing and logistical services. The SalesEdge and Point D divisions join SoccerPal as divisions of Vidpro, which has offices in Toronto, Canada and London, England in addition to its headquarters in Carrollton, Texas.
Showtime Enterprises Appoints I. Greenberg Vice President
Showtime Enterprises, Inc., a leading three-dimensional marketing company, has appointed Ira Greenberg as Vice President of Corporate Strategy. Greenberg is responsible for leading corporate development and implementation of the company's strategic plan and will work with company founders, David Sudjian and Harold Jensen.
Coca-Cola To Introduce Digital Boards In Fast Food Restaurants
Coca-Cola Fountain and Allure Fusion Media have formed an exclusive alliance to bring Digital Marketing Communications (DMC) solutions to fast food and hospitality restaurant customers throughout the U.S. The Allure technology would replace static plastic merchandising signs and menu boards with wireless, digital Web-enabled solutions.
These new digital boards allow restaurateurs to display and instantly update multiple DVD-quality promotions, core messaging, and graphics. According to Eric McCarthey, Senior V.P., Coca-Cola Fountain, "Coca-Cola continually seeks ways to improve the consumer's on-site experience through the creation of unique environments. Allure's technology enables customized messages by time of day and by location through instant programming, which practically guarantees that the restaurant's key messages will be merchandised in the outlet."
Allure, with its technology partner, IBM Global Services, is a current leader in the digital merchandise solutions space. Allure's marketing management software controls the several hundred pieces of animation, video and picture stills on the digital screens. Content is displayed on 42-inch flat-panel, gas-plasma video screens, 15" and 17" LCD screens or 29" CRT screens, whatever best integrates with existing static in-store messaging.
Ex-Static POP'n Sell Dispensing System Is New Ad Medium
3M Company is partnering with Service Litho-Print, Inc. to market the Ex-Static POP'n Sell Dispensing System. This sales promotion medium features 3M's Post-it Custom Fan Folded Notes attached to Service Litho-Print's Ex-Static full-color backer.
Ex-Static POP'n Sell is a unique vehicle designed to help companies promote their products with fun, friendly, and colorful Post-it Custom Printed Notes. The Ex-Static backer adheres easily to most surfaces such as coolers, computers, walls, door, countertops, windows, glass or appliances making display quick and easy. The system is repositionable and reuseable leaving no adhesive residue. Attention getting, quality graphics make the Ex-Static POP'n Sell ideal for rebates, cross promotions, coupons, product information, recipes and special offers. The clear dispenser provides full view of the product message dispensing one Custom Printed Post-it Note at a time.
For more information on the Ex-Static POP'n Sell Dispensing System, contact Jessie Nordmark at 1-800-544-1493 or visit the Web site at www.service-litho.com.
Outwater Plastics
Back to Top
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
