Cool Mint Listerine PocketPaks Strips Introduced
Cool Mint Listerine PocketPaks strips, a portable oral care product, are now available in stores for those who want a clean mouth feeling anytime, anywhere. Listerine PocketPaks strips, developed by Pfizer Consumer Healthcare, are translucent, ultra-thin oral care strips, about the size of a postage stamp. These oral care strips dissolve instantly on the tongue, killing 99.9% of odor-causing bacteria within 30 seconds, and lasting for up to 90 minutes.
"Listerine PocketPacks strips mark the beginning of an exciting and innovative new chapter in the 120 year history of Listerine," said Wes Pringle, Group Marketing Director of Oral Care. "In addition to helping us meet the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an 'on-the-go' solution."
Displays Support Launch Of NFL Showdown 2002 Sports Card Game
Wizards of the Coast, a subsidiary of Hasbro Inc. has introduced the NFL Showdown 2002 sports card game, the first game to incorporate an electronic reader called The PlayGrid.
The sports card game features the fun of trading card games, the collectability of traditional sports cards and the strategic elements of fantasy sports and sports matchups. The PlayGrid, developed in conjunction with Tiger Electronics, is a handheld scanning device that allows football fans of all ages to play a strategic and statistically accurate football game without sacrificing the fast-paced action of an actual NFL game. The PlayGrid device reads, decodes and stores information from cards that are swiped through its electronic scanner. It then computes each individual play result from the information it has stored. Player cards include full color images of NFL players, as well as characteristics and abilities taken from bar codes containing actual season statistics and other vital information that is interpreted by The PlayGrid. The NFL Showdown 2002 sports card game is available in two-player Starter Sets, draft packs and booster packs. Point-of-purchase displays support the launch of the NFL Showdown 2002 sports card game at retail.
Gillette Introduces Oral-B Stages Toothbrush Line For Kids
The Gillette Company has introduced Oral-B Stages, an innovative line of toothbrushes designed to meet the special needs of children at different stages of dental development from infancy to pre-teens. Until now, children's toothbrushes have been miniature versions of adult toothbrushes with different characters placed on the handle. Oral-B Stages recognized the differences in the development of teeth and gums, in motor skills and coordination, and in levels of motivation for children at different ages and designed toothbrushes for children at four key stages: four to 24 months (Stage 1), two to four years (Stage 2), five to seven years (Stage 3) and eight years and up (Stage 4).
Oral-B is also launching four Oral-B fluoride toothpastes to complement the toothbrush line. Awareness and trial for Oral-B Stages will be driven by a communications campaign that includes print advertising; dental profession programs; consumer and trade promotions; and point-of-sale. Oral-B Stages will be available in North America and select international markets during the first quarter of 2002, in food, drug, convenience and mass merchandise outlets.
StarKist Introduces Lunch To-Go
StarKist Seafood, an affiliate of the H.J. Heinz Company, has launched a single-serve portable meal called Lunch To-Go, featuring StarKist tuna packed in an easy-open three-ounce vacuum-sealed pouch that requires no draining. The product also includes premium crackers, low-calorie mayonnaise, a spoon, napkin and a mint. "Lunch To-Go meets the growing demand from time-starved consumers for lunches that are fast, fresh, portable, great tasting and packed with nutrition," said Barry Shepard, Vice President of Marketing for StarKist Seafood. Advertising, consumer promotions and product sampling support the launch in major U.S. markets.
SPEEDO Debuts Surfrunner Underwater Radio
SPEEDO has introduced the Surfrunner 2000, an underwater lightweight radio that operates up to four feet under water and features waterproof headphones that are adjustable to fit various ear canals. Built-in coiled cords, which also are used as the FM antenna for the radio, are attached to the unit to allow it to clip to a belt, pocket, goggle strap or hat. One 3-volt lithium battery is needed to operate the Surfrunner 2000. The radio retails for $39.99 and is available at SPEEDO retailers around the country.
Nutribar Launched In U.S.
Stella Pharmaceutical has announced the U.S. launch of Nutribar, a leading Canadian meal replacement bar and weight loss plan. Nutribar provides the proteins, carbohydrates and fats of a well-balanced meal but has only 250 calories, compared to a regular well-balanced meal, which can average 700 calories. Nutribar also includes 24 vitamins and minerals and is an excellent source of calcium and iron.
Kellogg Offers Bart Simpson And Homer's Cereals
Kellogg USA is partnering with Fox Licensing and Merchandising to bring America's most colorful family, the Simpsons, to breakfast tables across the country with two limited-edition cereals: Kellogg's Bart Simpson Peanut Butter Chocolate Crunch and Kellogg's The Simpsons Homer's Cinnamon Donut Cereal. "Kellogg is excited about partnering with Fox to bring a wonderful part of American pop culture to the breakfast table," said Kevin Smith, Senior Vice President of Marketing Services, Kellogg USA.
Sauza Tequila Introduces Sauza After Hours
Sauza Tequila is introducing Sauza After Hours, a full Latin experience event combining music, food and tequila tasting. The events are designed to bring emerging and established Latin performers and songwriters to the attention of the public, while providing a sampling vehicle for Sauza Tequila's new ultra-premium line-up-Tres Generaciones Plata and Anejo.
Sauza will promote the series via bar nights, an aggressive email invitation campaign in major cities across the U.S. and targeted print advertisements. Said Avery Schmeisser, Marketing Director for Sauza Tequila, "We're excited about bringing this unique 'Latin experience' to life. Sauza After Hours combines the vibe and intensity of Latin music with the passionate brand personality of Sauza Tequila."
Burger King Names R. Dow To Sr. Vice President, Marketing & Sales
Burger King Corporation has appointed Fredrick (Rick) Dow to Senior Vice President, Marketing Programs and Sales. He will report directly to Chris Clouser, Executive Vice President and Chief Global Marketing Officer. Dow's main focus will be to develop and implement Burger King's strategic marketing programs. He joins Burger King from West Group, where he was most recently Senior Vice President, Brand Management and Marketing Programs.
Polo Ralph Lauren Names J. Gundell Div. Pres. Of Factory Store Concepts
Polo Ralph Lauren announced that James Gundell has joined the Company as Divisional President of Factory Store Concepts. Gundell will be responsible for developing and executing a strategy to sustain growth and profitability in both divisions of FSC: Polo Factory Outlet Stores and Polo Jeans Co. Outlet Stores, as well as product assortment, visual presentation and store operations. Previously, Gundell was President of Retail for New York's Museum of Modern Art (MoMA) as well as Vice President and General Manager of Bloomingdale's New York flagship store.
Pioneer Announces Marketing Personnel Changes
Pioneer Electronics (USA) Inc. has announced personnel changes in its Mobile Entertainment Division. Matt Yoshimi will be promoted from product planning to Vice President of Marketing and Product Planning. Keith Burnett, who previously served as Vice President of Marketing, will take the helm of the product planning department as its Vice President. Michael Townsen rejoins Pioneer as Vice President of Marketing, overseeing all aspects of marketing for the Mobile Entertainment Division. Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use.
Interpublic Acquires Trans World Marketing; W. Kohl Joins As CEO
The Interpublic Group of Companies, Inc. has formed a new In-Store Marketing Group as part of its acquisition of Trans World Marketing Group. William Kohl has joined as CEO in charge of this new sector. Most recently, he served as President of International Marketing Services, New York.
Trans World Marketing Group, a full-service in-store marketing firm, is an industry leader in the design and production of in-store advertising displays, signage, fixtures, store environments and retail technology. Based in East Rutherford, NJ, it will continue to be headed by its current management team, led by James Cavaluzzi as President. This new group will provide conflict-free access to its services to all of Interpublic's marketing communications companies and their clients. To this end, it will operate as an independently branded network aligned with Interpublic's McCann-Erickson WorldGroup, reporting separately into the WorldGroup Marketing Communications Companies.
Burger King Names R. Dow To Sr. Vice President, Marketing & Sales
Burger King Corporation has appointed Fredrick (Rick) Dow to Senior Vice President, Marketing Programs and Sales. He will report directly to Chris Clouser, Executive Vice President and Chief Global Marketing Officer. Dow's main focus will be to develop and implement Burger King's strategic marketing programs. He joins Burger King from West Group, where he was most recently Senior Vice President, Brand Management and Marketing Programs.
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