This display was built out of wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene with plastic insert and fasteners. The objective was to create a bold visual statement highlighting a new protein and calcium enhanced water, and to encourage single serve trial of the product. The product is marketed primarily in the diet foods/diet aids category.
This display was created for Kellogg's by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154, (Web site) www.racksinc.com
MyMovieMaker Kiosk Debuts At Wal-Mart Stores
The MyMovieMaker kiosk, which instantly transforms a customer's digital photos into personalized DVD movies, is now available at Wal-Mart stores. For the first time, consumers can create professional personalized DVD movies using a photo center touch screen kiosk in a store.
Powered by the "aVinci® Experience," developed by Sequoia Media Group, LC, the product line utilizes Hollywood-style effects and themed storyboards to build an exciting movie production. "Wal-Mart is committed to offering its customers affordable products and cutting-edge technology," states Joe Lisuzzo, director of Wal-Mart Photo Services and Marketing. "We are pleased to be the first retailer to offer such a powerful, affordable, and easy solution for customers to share life's events in a truly creative way."
"aVinci's patent-pending technology simplifies and automates the process of making video productions," said Chett Paulsen, President of Sequoia Media Group. "For the first time ever, customers don't have to have a technical degree to effortlessly create a professional memory production from a store kiosk. And it only takes a few minutes."
The process of creating professional personal movies can now be accomplished in just a few minutes: choose a theme, add photos, and select a music soundtrack. The solution then automatically creates the DVD movie with personalized case cover, DVD label, and thumbnail insert.
translated from our Spanish site: http://www.wonderpizza.es/
"Pizza is an exquisite food, that not only delights but that also it satisfies. And extremely it is balanced from the nutricional point of view, fitting totally in the new tendency towards the Mediterranean food, that all the nutricionales doctors and studies guarantee more and more. See the following news:
"ROME (Reuters) -- Comer pizza can help to reduce the risk of developing certain forms of cancer, according to revealed Italian scientists.
In negation of habitually accepted sense common medical that it indicates that the food that one really enjoys tends to be bad for the health, investigators of the Farmacológico Institute of Milan discovered that to eat one or pizzas per week more reduces drastically the incidence of some types of cancer.
A study done on 8,000 Italians detected that the regular consumers of pizza were the 59 percent less prone to contract esophagus cancer, whereas the risk of developing colon cancer fell a 26 percent.
"We knew that the tomato sauce protected against certain tumors, but really did not hope that pizza as a whole could provide a protection so hard", declared investigator Silvano Gallus to the newspaper the Repubblica.
Mt. Olive PicklePAK On Display
Mt. Olive Pickle Company, Inc. and CoyneBeahmShouse Engagement Marketing have joined forces to market the new Mt. Olive picklePAKTM-a highly portable, extremely packable, single serving of Mt. Olive's Kosher Dill or Sweet Petite flavored pickles. The Mt. Olive picklePAKTM is the first product to bring the snack-pack innovation to the pickle category.
CoyneBeahmShouse was selected by Mt. Olive to help accelerate the launch of the picklePAKTM through a series of national, integrated consumer-promotions geared toward increasing consumer awareness and engagement with the Mt. Olive brand. The first of these engagement-marketing promotions is the "Name the picklePAKTM" contest. Fans of the picklePAKTM are encouraged to submit character names for the product's band of four spokespickles, with a chance to win up to $30,000 for creating the winning names ($7,500 for each of the four). Point-of-purchase displays are being used to support the promotion.
VistaPrint's Design And Print Kiosk Application Rolls Out In OfficeMax Stores
VistaPrint Limited, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, announced a strategic partnership with OfficeMax whereby OfficeMax will offer VistaPrint's printed products to customers at all OfficeMax stores nationwide via its print and document services business OfficeMax ImPress™.
"Our customers have always been able to order their business cards and stationery through OfficeMax ImPress, however, the customer could only see their selections in a catalog," said Brian Norris, senior vice president for OfficeMax ImPress. "Our customers want to exhibit their creativity as they create their business card. We found that early tests of the VistaPrint Retail Solution suggest that our customers like the application and are pleased with the quality and cost of the product."
"Working with a market leader like OfficeMax will enable VistaPrint to help even more small businesses with our cost-effective business identity products and professional-looking marketing materials," said Mike Ewing, senior vice president of global partnerships at VistaPrint.
OfficeMax customers will be able to visit their local OfficeMax store and design and order customizable, high-quality, low-cost, full-color printed products such as business cards, brochures, post cards and note cards, in just minutes. Trained OfficeMax associates will be on hand to assist customers at all times. Products can be designed, ordered and received in as little as three business days.
'KOHLER Fan Experience' Featured In Dolphin's Stadium's Club Level Restrooms
As part of Dolphin Stadium's $300 million renovations, KOHLER will introduce its bath products during the 2007 Miami Dolphins season offering guests the utmost experience in luxury. The all-new Club Level restrooms at Dolphin Stadium will feature KOHLER fixtures and faucets with the "KOHLER(R) Fan Experience," the first all-touchless, luxurious restrooms in a sports and entertainment complex.
"Dolphin Stadium is undergoing a historic transformation unlike any stadium in the United States has experienced," said Joe Bailey, CEO of
Dolphins Enterprises. "Drawing its design inspiration from South Florida's unique 'sense of place,' together with Kohler(R), Dolphin Stadium is elevating the guest experience and providing an unmatched level of luxury
to the restrooms within the stadium."
"We are thrilled to be partnering with Dolphin Stadium on this incredible renovation," said David Kohler, Executive Vice President for Kohler Co. "Their fans asked for public restrooms that raised the level of
comfort, cleanliness and overall experience. In concert with Kohler's corporate mission, I believe we've answered the challenge -- that of bringing a touch of Gracious Living to Dolphin Stadium."
The restrooms contain visually stunning bathroom sinks, consisting of unique shapes, colors, forms and materials, including brushed stainless steel, artistically etched glass and genuine enameled cast iron in bright and playful colors. The sensory experience continues throughout all the spaces immersing fans with desirable scents, sounds from the game piped into the bathrooms, and a complete touchless experience.
Together with Kohler(R), Dolphin Stadium ensured that careful attention was applied to selecting products that conserve water as well. Dolphin Stadium installed the KOHLER(R) Steward(TM) waterless urinals as well as faucets with low-flow aerators, and EPA WaterSense-listed toilets that flush 20 percent less than the 1.6 gallons-per-flush federal mandate.
Among the sponsorship benefits Dolphin Stadium will provide Kohler(R) include the "KOHLER(R) Finishing Touches" video on Dolphin Stadium's video boards and the Miami Dolphins website.
EA & Hasbro Partner To Create Digital Games Inspired By Classic Board Games
Electronic Arts and Hasbro have formed a strategic licensing agreement that grants EA the exclusive worldwide rights to create digital games based upon a huge array of Hasbro's intellectual properties, including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop, to name a few. Inspired by these classic board games and toys, EA will develop interactive experiences for a mass audience to play across key platforms including mobile, online, handheld, PC and consoles. The first games are scheduled to launch in 2008.
"The gaming market has never been more primed for a revolution in how families enjoy games," said Kathy Vrabeck, President, EA Casual Entertainment Label. "Hasbro is the ideal partner to help propel this change. Their games define fun. These are games that we all love and remember from our childhoods. The combination of EA's market leadership in the interactive space and Hasbro's timeless franchises is a perfect partnership for today's market. Together EA and Hasbro can create the next generation of fun for a new wave of kids and families."
"Our toy and game brands have been family-favorites for decades, and aligning ourselves with EA will result in broadening the reach of our brands through the 're-imagining' of these beloved entertainment icons in all key digital categories," said Brian Goldner, Hasbro's Chief Operating Officer. "Through the years, EA has proven themselves time and again as an incredibly creative company that delivers amazing content across multiple brands. We are thrilled to work with EA in bringing our brands to the next level in the digital world."
The Finish Line Launches New Brand Campaign With Be Heard! Messaging
The Finish Line has launched a new brand campaign entitled BE HEARD! This integrated campaign will launch simultaneously in nearly 700 Finish Line stores, online at http://www.finishline.com and will be supported by
television, digital advertising and in-store signage.
Be Heard! is a call to action that encourages customers to make a
statement about who they are through their shoes. The campaign is an
extension of Finish Line's selection message. At Finish Line, customers can express their individuality by choosing from over 5,000 styles and brands.
The BE HEARD! messaging will be reflected throughout the stores and
online. The campaign creates visual distinction and emphasis for
performance and sport style sections along with new arrival product
sections. "We want to disrupt the consumer mindset," says Kevin Flynn,
Finish Line's senior vice president of marketing. "We believe that BE
HEARD! is a powerful message that can stop customers in their tracks, and
it's a message that has the ability to engage consumers more with our
brand."
Another component of the campaign is a microsite http://www.yourvoiceyourchoice.com where individuals can log on and BE
HEARD! The microsite will be a social website comprised mostly of
user-generated content. Here people can upload photos, select music, show
their individuality and style, share profiles and post comments. Once the
content is generated, users will also be able to use the site to find
people with similar preferences and/or style. Features of the microsite
include links that take customers directly back to http://www.finishline.com to make a purchase, and an ability to export
content directly to a personal webpage such as Myspace or Facebook. Xylem
CCI handled creative design and implementation for the microsite. Chicago-based marketing agency Upshot worked in partnership with Finish Line's internal creative team to bring "BE HEARD!" to life both in-store
and out-of-store.
FedEx Kinko's, an operating company of FedEx Corp., plans to open 300 new office and print centers in the United States throughout 2008
The company also will redesign 110 existing centers and introduce 20 new locations internationally. These changes are part of the company's overall plan to provide small businesses and traveling professionals with even greater access to the company's office and print services and the FedEx transportation network.
Last August, the company introduced a smaller store format and announced plans to open 200 centers nationwide with the new design. These centers have an average footprint of 1,800 square feet and carry more than 700 different office products. In addition, they offer the same services as a traditional center and have generated positive customer feedback since the launch. Based on the strong results, the 300 domestic locations scheduled to open in fiscal 2008 will feature the small-format design as well.
"With our strategic expansion efforts, we are opening the equivalent of one new FedEx Kinko's location every business day over the 2008 fiscal year," says Ken May, president and chief executive officer of FedEx Kinko's. "And with more centers around the world, we're making it easier than ever for customers to get the shipping, office and printing services they need in one stop."
In addition to the new locations, FedEx Kinko's will begin the process of converting 110 existing centers from a traditional format to a large-footprint retail model. These U.S.-based centers, which range from 6,000 to 10,000 square feet, will be redesigned to stock more than 2,500 different office supplies as well as enhanced areas for shipping, computer rental and Internet services.
EA And The Weather Channel Interactive Present Real-Time Weather In NCAA
Football 08 Electronic Arts and The Weather Channel Interactive released NCAA® Football 08, featuring the ability to experience real-time weather conditions and updates through a service provided by The Weather Channel®. The latest version of the top selling college football video game will use up-to-date information from The Weather Channel Interactive (TWCI) to reflect accurate, real-time weather conditions at NCAA stadiums. Through a deal with EA SPORTS, the sporting division of Electronic Arts, The Weather Channel will provide real-time weather to the game via the Internet.
"This is a long-awaited feature for gamers - it is the first sports game we know of where actual current weather conditions will affect weather conditions in the game," said Derek Van Nostran, director of marketing for The Weather Channel Interactive. "The Weather Channel Interactive welcomes this opportunity to work with EA Sports to bring an extra dose of realism to the game."
TWCI provides a custom weather data feed to EA SPORTS for each stadium location. Every time a player with a live Internet connection loads a new game, they have the option to choose real-time weather from TWCI. The video game will then use the current conditions at the selected location to create the weather experience for that game.
"We are always looking to add more realism to the game experience," said Jeffrey Luhr, producer for NCAA Football 08. "Adding real-time weather conditions from The Weather Channel interactive truly helps gamers feel 'in the game.'"
Pizza Patron Debuts 'Unlimited' Phone Card To Mexico
Pizza Patron has been named the premier distributor for the initial launch of BlagCard(TM), the world's first truly unlimited calling card to Mexico. The new calling cards are the result of a strategic alliance between Pizza Patron Inc. and BlagPhone International.
"This partnership means much more than just pizza and phones," said Anthony Knape, CEO/President of BlagCard, Inc. and BlagPhone, Inc. "We get deep satisfaction and joy from participation in the vitality of the Hispanic culture, the uniting of families and the living of an unstoppable dream."
Unlike traditional calling cards which charge by the minute, these new cards allow unlimited calling to any area code in Mexico with no additional charges or penalties. The cards are available in three denominations -- five, ten and thirty dollars and will allow for unlimited talk for two, seven and thirty days respectively. Customers will have the option of purchasing cards in either U.S. currency or Mexican pesos.
"We are extremely excited about what this product brings to our customers," said Andrew Gamm, director of Brand Development for Pizza Patron. "The phone card industry is notorious for its deceptive marketing practices, and for preying on the most vulnerable segments within the immigrant population. Now, for the first time ever, we have a phone card to Mexico that does not punish the caller. We are very proud to truly offer 'Mas Minutos' for 'Menos Dinero' to the families that visit our stores."
Barleans Launches Total Omega Supplement
Barleans has launched Total Omega master blend, which combines the "best of the Barlean's" renowned 100% organic flaxseed oil, Fresh CatchTM Fish Oil, and pure borage seed oil for a truly superior and complete omega 3, 6, 9 nutrition source. The full spectrum of essential fatty acids in Total Omega regulate thousands of important biological functions deemed critical for optimal health. Each power-packed, all-natural lemonade flavored, once-a-day serving provides nearly 7,000 mgs of Omega-3 (LNA, DHA and EPA), nearly 2,500 mgs of Omega-6 (LA and GLA) and more than 2,500 mgs of Omega-9 (Oleic acid) to create the most comprehensive and complete profile of omegas available, available in 16 oz. liquid and 90-ct. softgels.
Absolut New Orleans Vodka Launched
Absolut Vodka has launched ABSOLUT NEW ORLEANS, a limited-edition
flavored vodka inspired by the "Big Easy." The production of ABSOLUT NEW ORLEANS will be accompanied by a minimum charitable donation of $2 million to organizations benefiting New Orleans and cities along the Gulf Coast. The new innovative vodka flavor offers a juicy taste of mango with a kick of black pepper and is made from all natural ingredients with no added sugar or sweetener. The product is available nationwide at bars, nightclubs, restaurants, hotels and retail locations.
"ABSOLUT NEW ORLEANS is expanding the reach of traditional spirits and
redefining the way we think about our products. We're confident our
consumers will be energized by this unique flavor experience and the
opportunity to make an impact with each sip," said Tim Murphy, Vice
President of Marketing, The Absolut Spirits Company, Inc. "ABSOLUT NEW
ORLEANS is the first in a series of limited edition flavors that will evoke new 'tastes' while celebrating and supporting diverse cities."
Diamond Launches Emerald Harmony Produce Snack Line
Diamond Foods has introduced a full line of Emerald Harmony brand snacks that will be sold in retail produce departments. Three dozen products will be packaged in convenient, resealable bags with new graphics and marketed to consumers seeking wholesome snack alternatives. Emerald Harmony offers a full line of convenient "real food" snack products within four growing segments: nuts and seeds, trail/snack mixes, dried fruits and sweet
snacks.
First Blush Juice Launches Nationally
First Blush, the first 100 percent all natural premium varietal grape juice, is launching nationally in select Whole Foods Markets. First Blush juice is made from premium varietal grapes including Cabernet, Merlot, Chardonnay and Rosé with no added sugar, no preservatives, no alcohol and no caffeine. Each juice is flash pasteurized to retain its unique concentration of flavors and nutrients. First Blush is available in four varietal juices: 100% Cabernet Juice from Cabernet grapes; 100% Merlot Juice from Merlot grapes; 100% Rose' Juice from Zinfandel grapes; and 100% Chardonnay Juice from Chardonnay grapes.
"For too long, the finest grapes have been used only for wine production. We believe these premium quality grapes should be enjoyed as pure and simple juice", said Aris Janigian, First Blush co-founder.
Kid Fuel Vitamin-Enhanced Water For Kids Introduced
Kid Fuel, the world's first vitamin-enhanced water beverage, created for children ages 3 to 12, fills the void for healthy alternatives to high-sugar, high-calorie sodas and juices.
The Kid Fuel™ nutritional ingredients are specially formulated for maintaining optimal health.
"Kid Fuel™ defines a new premium beverage category and introduces a new era of healthy and tasty hydration for children," said Tony Rago, President of Clear Beverage Corp. "We took the concept to a new level by incorporating a secret formula and creative kid-friendly proprietary sports bottles that are easy-to-hold with spill-proof sip-top caps that make it ideal for parents and kids on the go." National distribution is scheduled for early 2008 in select supermarkets, restaurants, mass merchants, convenience stores and warehouse club stores.
New Italica Extra Virgin Olive Oil Enriched with Omega-3
Italica Imports recently introduced a Spanish Extra Virgin olive oil enriched with Omega-3. This product aligns itself with increased consumer demand for functional foods enhanced with Omega-3. Available in 17 oz. bottles, Italica Extra Virgin Olive Oil with Omega-3 is enriched with 13.8 grams of Omega-3 fatty acids. Research shows that consumption of EPA and DHA Omega-3 fatty acids may reduce the risk of coronary heart disease.
Sony's Net-Sharing CAM Focuses On Social Networkers
Sony is responding to the rise of user-generated content on the Internet with its new, pocket-sized Net-sharing CAM, designed for social networkers and video bloggers who frequently upload video and images to the web. Sony's Net-sharing CAM seamlessly uploads short video clips to the web, and snaps print-quality, 5-megapixel digital still photos. It can record about five hours of web-ready video footage on a Memory Stick(TM) PRO Duo media card, when recording with the default settings on a 2GB media card.
"People who upload videos frequently are looking for solutions to
easily get their personal content online in a few simple steps, so we
developed the Net-Sharing CAM to be intuitive," said Kelly Davis, director
of product marketing at Sony Electronics. "It can be used as an everyday
communication device, which can also be personalized to quickly share short video clips and photos online."
Kingston Releases All-In-One Mobility Kit
Kingston Technology Company, an independent world leader in memory products, is releasing an all-in-one Mobility Kit that includes a microSD card with dual adapters and a USB card reader to give mobile consumers handy storage access when using SD- and USB-compatible digital devices. Available immediately in a 1GB card configuration, with a 2GB version to follow, the Kingston® Mobility Kit provides a single card solution for mobile phones, digital cameras, media players and more.
"With our Mobility Kit at their fingertips, consumers can store their entire mobile life - photos, songs, text messages, video clips, and contact info on the microSD card and then work with it seamlessly across multiple device platforms," said Wendy Lecot, Flash memory marketing manager, Kingston. "The combined convenience of miniSD and full-size SD adapters and USB reader lets users easily convert their cards to navigate between mobile phones, PCs, and other digital devices."
Sun Shower100% Nectarine Juices Introduced
NBI Juiceworks has introduced Sun Shower(TM) 100% Nectarine Juices as a healthy alternative to sugary vending machine drinks. Sun Shower(TM) 100% Pure Pressed Nectarine Juice comes in three flavors: Nectarine, Nectarine Berry and Nectarine Mango with plans to expand the juice line shortly.
Found in the produce section of major retailers, Sun Shower(TM) Nectarine Juices are made using a "Pure Pressed Process," which yields 100% pure nectarine juice with no added sugar or preservatives. They are high in potassium, vitamin C, antioxidants and phyto-nutrients, rich in beta carotene and contain only 90 calories per 8 ounce serving. Four ounces of Sun Shower(TM) juice a day equals one serving of fruit.
Bosch Debuts Most Energy Efficient Dishwasher Models In U.S.
Bosch has introduced its new line-up of Evolution™ and Integra® dishwashers, featuring the quietest most energy efficient models in the country: the Evolution SHE98 and Integra SHX98. Both models exceed the minimum federal energy standard by 147% with a yearly usage of only 190 kWh and use approximately the same amount of energy as a dishwasher half its size. The Evolution and Integra line-ups also offer a variety of convenience and efficiency options clearly structured into three classes - the 300, 500 and 800 Series - giving consumers a myriad of choices in selecting the model best suited for their lifestyles.
SweetLeaf SteviaPlus Available For Health Conscious Consumers
With no calories, carbs, or chemicals, all-natural and delicious-tasting SweetLeaf® SteviaPlus®, has found its place, stirred into the coffee and tea of health-conscious consumers. "Consumers want something that tastes delicious, without calories or chemicals. It has been impossible to find all three attributes in one product until now," said James May, President and CEO of Wisdom Natural Brands, maker of SweetLeaf SteviaPlus.
SweetLeaf SteviaPlus is made from the green leaves of the stevia rebaudiana plant native to Paraguay, and is sustainably farmed. SweetLeaf SteviaPlus has zero calories, zero glycemic index, zero carbohydrates, and absolutely no chemicals or artificial ingredients. Weight loss is an obvious benefit of SweetLeaf SteviaPlus. SweetLeaf SteviaPlus is available in convenient packets, shaker containers, and in tablet form (SteviaTabs) in a portable tin for purse or pocket in the natural section of grocery stores and the supplement section of natural food stores.
WheyUp Protein Drink Enters Energy Drink Market
WheyUp, a new protein drink with energy, is being sold at Hi-Health stores. The revolutionary WheyUP represents a breakthrough in the sports energy drink market. It combines 22 grams of whey protein with an energy formula in a sugar-free, non-carbonated beverage. WheyUP will be sold in ready-to-drink 16-ounce cans in a tasty berry flavor.
WheyUP's inventor and founder, Chandler, AZ-based entrepreneur Erik Rothchild, said, "Many individuals are also seeking a boost of energy - whether it's coffee, an energy drink or caffeine pills - to intensify their workout. With WheyUP, getting energized and adding healthy protein to a diet has never been easier."
Chemical Bank Appoints J. Hatfield Dir. Of Mktg.
Chemical Bank has appointed John Hatfied as Director of Marketing. Prior to joining Chemical Bank, Hatfield was Director of Marketing for Blue Canyon Partners, Inc., a business-to-business growth strategy consulting firm, and Marketing Manager at Watson Wyatt Worldwide.
Three Oceans Wine Company Formed
Producer/importer of fine Western Australian wines Palandri America and 'the company of wine people™' of South Africa have formed a joint wine importing and marketing venture in the North America called Three Oceans Wine Company. Based in Houston, TOWC is a New World wine company focusing on wines from Western Australia and South Africa in the premium, super premium and ultra premium ranges. TOWC will be importing three different wine brands from each region: Palandri, Boundary Road and Vita Novus from Western Australia and Arniston Bay, Kumkani and Thandi from South Africa.
Sensitive Object & Elo TouchSystems Announces Cross License Agreement
Sensitive Object and Tyco Electronics' Elo TouchSystems have signed a cross license agreement in order to further the development of their technologies and expand their respective product offerings. Sensitive Object is the owner of a patented technology based on the recognition of sound waves in solid objects called ReverSys™, which can be used in many fields of application from home automation to control panels and from touch screens to intelligent communicating objects. Tyco Electronics owns patented technology based on the characterization of sound in surfaces called Acoustic Pulse Recognition ("APR") and has applied this technology to launch a revolutionary new touch capability in its already extensive line of Elo TouchSystems touch screens, touch monitors, and touch computers. "The signing of this agreement will enable both companies to accelerate the commercial development of touch sensitive systems based on acoustic technologies," explained Hervé Martin, CEO, Sensitive Object. "We have found in Tyco Electronics a team that really has its finger on the pulse and together with them we have the resources and momentum to move the technology forward". For more information, contact Sensitive Object, 8 rue Danjou, 92100 Boulogne Billancourt, France, (Tel) +33 (0)1 46 10 37 00, (Fax) +33 (0)1 46 10 37 01, (Email) Contact@sensitive-object.com. For more information on Elo products, contact 800- ELO-TOUCH (800-356-8682), (Web site) www.elotouch.com
MRA Announces Green Initiatives
MRA (Mobility Resource Associates), a mobile event marketing company based in St. Clair Shores, MI, has become the first mobile marketing company to utilize green initiatives in the experiential tour and event industry. MRA is using biodiesel fuel, recycling programs and green manufacturing practices to help set an example for the industry, tour truck drivers and the public. The main component of the green program is the use of biodiesel fuel for trucks and generators on tour. The use of the biodegradable and non-toxic fuel will have many benefits, including a 78 percent reduction of carbon dioxide and a reduction of harmful air pollutants.
"MRA is thrilled to be using biodiesel to fuel our tour and events, as
well as to help lead the industry into the new direction of environmentally friendly tours," said Harry Kurtz, President of MRA.
MC2 Acuires Hoffman Productions
MC² has acquired Hoffman Productions LLC, which operates a 200,000-sq. ft. full service fabrication facility used to create and store trade show properties and custom corporate environments. The Hoffman Productions facility is located in Kingman, Arizona, and will be added to the MC² national network of fabrication facilities. "The acquisition of Hoffman solidifies our national growth strategy by providing substantial fabrication capacity that delivers on our requirement of maintaining impeccable quality," said Rich McAdam, president of MC², one of the nation's leading experiential communications agencies with offices in nine cities.
Laarhoven Names M. Brady National Account Manager
Laarhoven Design has named Matt Brady to the newly created position of National Account Manager-West, responsible for managing and promoting the Laarhoven Design Dealer network on the west coast. He will also provide product and sales training to established and new dealers. For the past 14 years, Brady has served as co-owner and vice president of Modular One Displays.
Pringles Conducts Tour To Debut Pringles Stix & Partners With Nintendo To Offer Wii Game Kit
Pringles recently hit the road to seven cities in the Southeast to exclusively introduce its latest crispy cracker stick snack, PRINGLES STIX, in advance of the product's national rollout in Spring 2008.
Consumers were able to sample the four new flavors, make their own music video with Electronic Arts' Boogie(TM) for Wii, and enter for a chance to win a Wii Game Kit.
PRINGLES STIX are crispy cracker sticks made from baked wheat and are available in four flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza, containing only 90 calories per pack and zero trans fat.
Through a promotional partnership with Nintendo, PRINGLES STIX offered shoppers a sneak peek of the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic Arts, this party game that ships with a packed-in microphone, lets players sing and dance using the Wii Remote. Players also have the ability to record their performances to share with their family and friends. At each tour stop consumers have the opportunity to enter for a chance to win a grand prize Wii Game Kit, containing the Wii console, one Boogie game, one extra Wii Remote and a Wii Points Card (with a value of 2,000 Wii Points) redeemable for downloadable content on the Wii Shop Channel. One grand prize will be given away in each city.
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Products for point-of-puchase merchandising and shelf management
