Haagen-Dazs Introduces New Store Design
Haagen-Dazs wanted a new store design to showcase its retail line of super-premium ice cream. The goal was to have the store design tie-in closer to the Haagen-Dazs brand image.
An innovative floor plan, and counter configuration with a “sweet spot” stage area and special signage, including an innovative gallery ledge menu board were introduced to drive sales of higher-margin menu items.
A striking exterior design combined the Haagen-Dazs logo with the burgundy color of its packaging to tie the store to the retail product.
Separate designs were developed for in-line stores and for mall stores.
The new Haagen-Dazs
store design was created by Tesser Design, (www.tesser.com) a San Francisco, CA-based design firm.
Pratt & Lambert Debuts Never Compromise Color System
Pratt & Lambert has introduced the Never Compromise Color System, which consists of a comprehensive, refreshed color palette with an easy-to-follow color arrangement, a wide variety of color tools and an elegant new showcase.
"Based on consumer feedback and data, we designed a color system that serves as a one-stop-shopping color and paint resource center that helps to meet the specific needs of today's consumer," said Bruce Ziegler, Senior Product Manager, Pratt & Lambert.
The Pratt & Lambert Never Compromise Color System begins with a refreshed, designer-inspired color palette that consists of 1,056 expertly chosen colors that are housed in a beautiful, high-end finish showcase. To ensure favorite colors remain available, Pratt & Lambert built on a foundation of its most popular offerings, leaving more than 80% of the palette unchanged. To provide a complete color assortment, exciting, new color choices inspired by current trends and future color direction have also been added.
To further tap into a consumer's imagination and help them envision how a color can change the look and feel of a room, the Never Compromise Color System offers 16 Inspiration Cards that feature beautiful photography of bedrooms, living rooms, kitchens and bathrooms. Each of these 4 inch x 6.5 inch cards are strategically placed throughout the Color System to assist the consumer in visualizing and creating a spectacular color scheme.
Anheuser-Busch Debuts 'Tilt' Caffeine, Guarana & Ginseng Malt Beverage
Anheuser-Busch is kicking off the phased, nationwide launch of Tilt, an innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This "5 p.m. after-work drink," which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help start the night.
"From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles," said Pat McGauley, Vice President/Innovation/New Products, Anheuser-Busch. "Tilt was developed with this in mind because it is suited to a variety of drinking occasions. The nationwide launch of Tilt demonstrates Anheuser-Busch's commitment to the development of innovative new alcohol beverages."
Jana Natural Artesian Water Launches In U.S.
Jana Natural European Artesian Water is making its national debut in the U.S., imported from Croatia by Creative Enterprises International, Inc.
Jana Water has been launched in the New York City market in such key supermarket chains as Food Emporium, Fairway Stores, Associated Supermarkets, Whole Foods, Walgreens, Key Foods and the Virgin Megastores cafes as well as independently owned delis, groceries, cafes, bars and restaurants.
Jana Natural European Artesian Water is sourced at 2,500 feet below the earth's surface in the village of St. Jana, located near the pristine Adriatic Sea. For over 3,000 years, Jana Water has been filtered through underground layers of rock, creating a unique blend of natural minerals such as calcium, magnesium and silica. Using the latest state-of-the-art technology, Jana Water is pumped directly from the source into the bottling plant and into the bottle and is totally unexposed to the environment until the first sip is taken.
In support of the launch, CEII has launched a multi-tiered, integrated marketing program including point-of-sale displays and sampling. In addition, U.S. Olympic Gold Medal swimmer Gary Hall has signed as Jana's sport celebrity spokesperson.
Nelco HandiTies Merchandising Center Displays More Product
The Nelco HandiTies Merchandising Center for cable ties is a stackable, double-face unit that can display 250% more product than conventional jar displays and provides easy access for customers.
Most importantly, it features patented storage trays with separate compartments to keep each cable tie organized by their size and eye-catching fluorescent color. Supplied with a header card with full-color photographs showing the many uses for cable ties around the home, garden, and boat, the Nelco HandiTies Merchandising Center neatly holds over 100 trays in two stacked units which are easy to re-stock. The patented cable tie trays each contain 300 4"- and 200 8"-cable ties in 5 fluorescent colors.
'Tweety' Squad Beach Teams Locate 'Tweety Trendsetters'
Tweety, the mischievous yellow canary of Looney Tunes fame, is the star of a promotion being conducted by Warner Bros. Consumer Products, which is sending street teams to locate stylish girls, ages 13-17, interested in becoming fashion-forward Tweety trendsetters.
As part of this initiative, teams of young women donning yellow Tweety t-shirts and flip-flops that leave imprints of "Tweety" in the sand, are traveling to local beach towns in five markets across the country in yellow Tweety-themed VW Bugs.
The team will recruit members to become Tweety trendsetters by handing out Tweety premiums and inviting them to join the Tweety squad. Interested girls will become part of an exclusive dialogue with Warner Bros. Consumer Products developed to respond to the fast-changing needs of this important customer segment.
In May, Tweety flew into two of fashion's hottest, trend-setting retailers, Kitson and Scoop. "From coast to coast, Tweety has been turning heads this summer through the Kitson and Scoop collections," said Jordan Sollitto, Executive Vice President, Worldwide Marketing and International Licensing, Warner Bros. Consumer Products. "Beaches are the next venue to platform and to strengthen our communication with the important young girl consumer that Tweety naturally speaks to."
Whole Foods Marketing Launches 'Whole Baby' Program
Whole Foods Market is launching "Whole Baby," an informative program for expectant moms providing information on nutrition and lifestyle topics ranging from prenatal care to baby's first foods.
Free educational booklets are available at Whole Foods Market stores containing money-saving coupons for natural products and information highlighting nutrition and lifestyle recommendations important to women during and after pregnancy. Free Whole Baby sample kits will also be distributed through a national network of childbirth education partners containing product samples, information and special offers for Burt's Bees, Earth's Best, Hyland's , Mothering Magazine, Seventh Generation, Stonyfield Farms and Traditional Medicinals for redemption at Whole Foods market stores. Whole Foods Market is also partnering with Mothering magazine to implement a Whole Baby lecture series this fall focusing on the joys and key elements of natural pregnancy and childbirth.
Charbay Green Tea Vodka Gives New Meaning To 'It's Tea Time'
Charbay, a family-owned winery and micro-distillery in Napa Valley, CA, has introduced Charbay Green Tea Vodka, distilled with four select green tea variations from China's Anhwei province. "I wanted to highlight the delicacy, lightness and flavor of green tea," said Miles Karakasevic, Charbay's owner and a 12th-generation Master Distiller. "It was no small feat to combine the two distinctive worlds-tea and vodka." Karakasevic spent three years sourcing the teas and perfecting his techniques for extracting and distilling them.
Cobra Electronics Offers First Mobile Traffic Navigation Device
Cobra Electronics is introducing the first fully integrated portable mobile navigation device that features real-time traffic information. The NAV ONE 4500 is available at leading retailers this fall, and provides users with up-to-the-minute information on traffic incidents, congested roads, and construction zones across the country.
"The average American driver now spends more than 50 hours in traffic every year," said Tony Mirabelli, Senior Vice President of Marketing and Sales. "The NAV ONE 4500 will help drivers escape from traffic entrapment by changing the way people commute to work, enjoy a leisurely road trip, pick up their kids or just get around."
The NAV ONE 4500 eliminates the hassle and expense of professional installation. The product includes a traffic antenna that simply attaches to the windshield mount of the portable unit and moves with it from car to car.
Quaker Milk Chillers Introduced In Northeast & Mid-Atlantic
Quaker Milk Chillers, a line of flavored milk beverages made with 2% reduced-fat milk and fortified with calcium and seven essential vitamins, has been added to PepsiCo's non-carbonated beverage portfolio. Available in three flavors, chocolate, strawberry and vanilla, Quaker Milk Chillers is currently hitting store shelves in the Northeast and Mid-Atlantic.
"Many people want the health benefits of milk but they don't like the taste of plain milk. Quaker Milk chillers enable them to get many of the milk's nutrients in the form of a great-tasting beverage without all of the calories and sugar found in most flavored milks," said Chad Dick, Director of Marketing Innovation, Pepsi-Cola North America.
Produced using leading-edge aseptic technology, Quaker Milk Chillers have a six-month shelf life, which is significantly longer than that of most flavored milks and plain milk products.
P&G Offers Tide, Downy & Bounce With A Touch Of Febreze
Procter & Gamble is introducing the fresh scent of Febreze to three of its laundry products with the launch of Tide with Febreze Freshness, Downy with Febreze Fresh Scent and Bounce with Febreze Fresh Scent. Tide, Downy, Bounce and Febreze all separately exist in at least 1/5 of households in America. Combining these mega-brands with P&G's extensive scent expertise will offer customers exactly what they want: high-powered fabric care products that offer fantastic cleaning, odor removal, softening and static control, all with Febreze fresh fragrance for consistent scent experiences.
"Consumers have told us they enjoy scented laundry products, but want to use the same fragrance form washer to dryer," said Edgar Sandoval, Fabric & Home Care Marketing Director, P&G. "Our customers nationwide have asked us to bring the fresh scent of Febreze to their fabrics and we have answered this request."
YES! Functional Beverage Debuts At 7-Eleven
Natural Precepts is taking the functional beverage concept to the next level with the introduction of YES!, containing significant amounts of 12 vitamins, 8 antioxidants, 10 fortified minerals, 70 trace minerals, 22 amino acids and other essential nutrients, available initially at 7-Eleven convenience stores. YES! is being introduced in a "Cherry Twist" flavor.
"As both a functional beverage and a vitamin supplement, YES! is well positioned to fit the needs of the 7-Eleven consumer," said Jessica Strauss, 7-Eleven Category Manager of non-alcoholic beverages product development.
Home Depot Appoints T. Taylor EVP, Mdsg. & Mktg.
The Home Depot has named Tom Taylor, a 22-year associate, EVP Merchandising and Marketing. Taylor is currently EVP, Home Depot Stores. Bob Nardelli, Chairman, President & CEO of The Home Depot, said of the appointment, "Tom Taylor brings decades of company and retail experience to his new role. He has touched virtually every part of our company and has in-depth knowledge of our stores, products, associates, suppliers and customers. Tom has served in numerous leadership roles that directly influenced our merchandising and marketing efforts."
Poore Brothers Names S. Sklar Sr. V.P., Mktg.
Poore Brothers, Inc. a marketer and manufacturer of Intensely Different Snack Foods under a variety of owned or licensed brand names including T.G.I. Friday's and Cinnabon, has named Steve Sklar Senior Vice President of Marketing. He has nearly 20 years of diverse marketing experience including ten years with a start-up company, Marie Callender's Retail Food, as well as various marketing leadership roles with Legal Seafoods, Au Bon Pain and Gourmet Food Marketing.
SmarTire Names D. Warkentin V.P. Sales & Mktg.
SmarTire Systems Inc. has named David Warkentin Vice President of Sales and Marketing. Warkentin brings over 25 years of sales and marketing experience in emerging technology sectors to the Company. Most recently, he was Vice President of Marketing for Intrinsyc Software International.
Furniture Brands Names B. Wrench V.P., Retail Dev.
Furniture Brands International has appointed H. Blain Wrench as Vice President, Retail Development. Most recently he served as Senior Vice President of Retail Development for Drexel Heritage, a subsidiary of Furniture Brands, and prior to that he was Vice President of Sales for the Southern Region. In this newly created position with Furniture Brands, Wrench will oversee all aspects of the location and construction of the Company's system of single-brand stores. Furniture Brands International is America's largest home furnishings manufacturer under such names as Broyhill, Lane, Thomasville, Henredon, Drexel Heritage and Maitland-Smith.
IO2 Technology Introduces Heliodisplay
IO2 Technology has introduced its Heliodisplay™ projector, which projects video onto thin air. IO2 Technology creates and commercializes next-generation display technologies, and the Heliodisplay is the first such device released by the Company. This revolutionary technology displays any video source in full, high-resolution color in free space, without need for a screen. Heliodisplays are available in projecting image sizes from 22 to 42 inches (diagonal) and is available with interactive features. IO2 Technology's web site www.io2technology.com, which has Heliodisplay units available for direct purchase, demonstrates how a user can move the image of a watch in mid-air with their finger. The Heliodisplay can be used for p.o.s. advertising, trade show displays and consumer-market applications such as movies and videogames. For more information, contact Jay Fields, IO2 Technology, 310 Shaw Road, S. San Francisco, CA 94080; (Tel) 650-583-5230, (E-mail) info@io2technology.com.
UltraForm - Offers Computer Pedestal For Exhibits
UltraForm System Cabinetry has designed a less costly version of its popular round computer pedestal for exhibitors with limited budgets. This money-saving/space-saving design features a 23" round pedestal cabinet 36" high with keyboard tray. The 16" round, 6" high monitor riser attaches to an aluminum stand-off giving the cabinet a unique design. The interior of the pedestal base provides ample space for the computer and other essential hardware. The base is available in any Frontrunner or Prelude fabric. The suggested retail price is $634 with the Monitor Riser and $498 without the Riser. For more information, contact UltraForm System Cabinetry, P.O. Box 1, 963 North Road, Scottsville, NY 14546; (Tel) 585-889-8200, (Fax) 585-889-8209, (Web site)
www.ultraform.com
CBS Creates Water Cooler Buzz For New Shows With Ads On AquaCell Water Coolers
With the tagline "Quench Your Thirst for Comedy," the CBS Marketing Group has launched an innovative way to reach viewers by advertising on AquaCell's water cooler systems and cup holders.
The cast of "Out Of Practice" will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The drug store placement is ideal since the comedy is about a family of five doctors.
"At the heart of any promotional campaign is the drive to inspire water cooler buzz," said George Schweitzer, President of the CBS Marketing Group. "What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies-Out of Practice-on AquaCell's water coolers."
AquaCell Media's "Message On The Bottle" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler.
Great Gazebo Features Magic Tent Grafix
The Great Gazebo, Inc. produces Magic Tent Grafix for portable displays. They are digitally printed on high quality, outdoor, 13 oz. scrim banner material and then liquid laminated for extra durability and high brilliance in color.
Magic Tent Grafix can accommodate any size tent or awning. They remain stationary, are adjusted easily and cause no damage or physical
change.
For more information, contact The Great Gazebo, (Tel) 800-962-2767, (Web site)
www.greatgazebo.com
Outwater Plastics
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