Creative World

Week of November 15, 2010

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Canadian Mist Launches Black Diamond In U.S.

Canadian Mist Whisky has released “Canadian Mist Black Diamond,” a premium line extension. This richer expression of Canadian Mist is the creation of Canadian Mist Master Blender Steve Hughes, whose signature will adorn the bottle. Canadian Mist Black Diamond is blended at 86 proof and has a higher sherry and rye content to give it a more enhanced flavor.

Dickies Launches '874 Versus' Campaign And Revamps Iconic 874 Display

Dickies announced its first advertising campaign with Goodby, Silverstein & Partners (GSP), highlighting the brand's spirit and flagship product, the Original 874® Work Pant. The ultimate goal of the campaign is to solidify the 40-year-old 874 as a universal icon for the Dickies brand and convey the brand's relevance to a larger audience.

The web films are part of the company's comprehensive integrated marketing campaign that includes a focus on traditional, digital and social media channels as well as experiential initiatives. This is the largest integrated marketing effort in Dickies' company history as it includes web films, television, print, digital, social media, public relations, event marketing and retail point-of-sale. In-store Dickies is supporting the campaign launch in two main ways: exclusive 874 signage for already placed fixtures and displays and an 874 showpiece fixture.

Nike Opens New Santa Monica Location Offering Innovative Customer Experiences

Nike has opened its newest retail store in Santa Monica, California. The new two-story, 20,000-square-foot location unveils Nike's newest store concept with the launch of a fresh attitude, innovative consumer experiences, market tailored product offerings, community resources and the introduction of Nike+ Run Club and team customization services. The store is the first multi-category concept in the U.S. since the company opened its last NIKETOWN in 1999.

As part of the new NIKEiD team customization concept, Nike is giving team consumers the destination to gear up with their own custom footwear, apparel and equipment. With more than 115 key styles that can be customized on site, groups have the power to create authentic Nike team gear for practice, intramurals or just for fun with name, number, and sport logo. As part of Nike+ Run Club, participants can test-drive the latest Nike footwear and tune into their experience using Nike+, the exclusive technology that allows runners to connect their iPod or iPhone to their running shoes while tracking distance, pace, calories and more. Training is offered at all levels, allowing runners to choose a 3-, 5- or 7-mile running route, receive expert tips from Nike store athletes and Nike+ VIP treatment at events. New iMac stations and wireless connectivity in store will allow runners to sync up their run at NikePlus.com along with iPod charging docks and printable custom routes.

Kenmore Unveils Revolutionary Technology Enabling Laundry Appliances To 'Talk' To Customer Service Experts

Sears has announced a ground-breaking customer service technology that enables select Kenmore and Kenmore Elite® washers and dryers to "talk" directly to service experts. With Kenmore Connect™, customers questioning whether their appliances are running exactly right or needing machine instructions find answers with a phone call and a push of a button. Kenmore Connect provides real-time diagnostic information directly from the appliance to highly-trained Kenmore Connect service experts who offer assistance and solutions in addition to a new level of convenience for customers. Many times the information Kenmore Connect service experts receive is enough to help eliminate the need for an in-home visit. Should an in-home visit be necessary, the technology ensures the service technician is best prepared to assist customers.

Portland General Electric And NEC Open North America's First Public-Use Quick-Charge Station For Electric Vehicles

Portland General Electric, Oregon's largest utility, and NEC, a leading network, communications and information technology company, have opened North America's first public-use, quick-charge station for electric vehicles. The station was awarded public-use certification by the City of Portland following the successful installation and testing of the station manufactured by Takasago Ltd., a subsidiary of NEC. The Takasago Rapid Charging Station is specialized for recharging electric vehicles with lithium-ion batteries and requires only 20 to 30 minutes to recharge a battery to 80 percent of full strength.

"Partnering with NEC to bring the nation's first publicly available, quick-charge station to Oregon further solidifies PGE's commitment to developing the infrastructure needed to support electric vehicles now coming to the U.S. market," said Jim Piro, president and CEO, PGE. "With the addition of the Takasago Rapid Charging Station to the growing network of EV charging stations in Oregon, we are able to further our research on how this new technology will interact with our electrical system and support our EV-driving customers."

Procter & Gamble And The NFL Join Forces, Urging Fans To 'Take It To The House'

Procter & Gamble and NFL legend Jerry Rice have launched "Take it to the House," the company's 2010 platform for its official National Football League (NFL) sponsorship, which began in 2009. The program extends Procter & Gamble's "Official Locker Room Products of the NFL" campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels. "Take it to the House" in football vernacular represents a long touchdown, but also signifies the goal of bringing P&G products into the homes of football fans and consumers across the country Six P&G brands, including Febreze, Gillette, Head & Shoulders, Old Spice, Prilosec OTC and Vicks are featured as top brands in the program and will be promoted through an integrated marketing communications plan that includes consumer engagement elements, public relations activities, a social media presence, retail executions and a charity component in support of NFL PLAY 60, which encourages kids to get 60 minutes of exercise a day. Seven other brands across a number of P&G categories will also have rights to retail initiatives.

"We are excited to continue our successful sponsorship with the NFL and to work with Jerry Rice, a player known for taking it to the house throughout his career. Just like NFL's players, our brands are performance-driven and designed to 'Take it to the House' every day," said Kirk Perry, Vice President, P&G US Operations and Marketing.

AT&T Completes Store Makeover In Time For Back-to-School Shopping

AT&T has completed a store redesign across more than 2,200 retail locations nationwide - a research-driven initiative to provide a more simple, personalized service experience, and to reflect the recently announced "Rethink Possible" (SM) branding campaign. "We gathered great feedback from our customers and AT&T store representatives to launch a redesign with immediate impact and benefit for AT&T shoppers," said Paul Roth, president - Retail Sales and Service, AT&T Mobility. "Our priority across AT&T retail locations is to deliver a more personalized shopping experience with prompt and friendly customer service from beginning to end. This redesign is supportive of that goal, and puts us in a better position to quickly help our customers and provide a better AT&T store experience."

All AT&T-owned stores nationwide have been redesigned with the following efforts in mind: Easier navigation - As an example, smartphones will be showcased by operating system and grouped with compatible accessories to make the shopping experience more streamlined and easier to navigate. New store displays - Customers can more quickly and easily find what they need with simple, clear signage for AT&T products and promotions, such as this season's back-to-school offers. "Try before you buy" - New AT&T Experience Tables feature real-time product demonstrations, allowing customers to test-drive products and better understand service features before making a purchase.

shopkick Unveils New Location-Based Retail Technology At Best Buy Store

Best Buy has unveiled shopkick's patent-pending "shopkick Signal" location technology and its "shopkick" mobile shopping application at the Best Buy store, 13th & Harrison, San Francisco. The "shopkick" app is due to launch over the coming weeks in several additional U. S. Best Buy markets. shopkick offers the first location-based mobile application that promises consumer offers and rewards not only for shopping, but also for just walking into a retail location. Unlike traditional GPS location-based services that require a shopper to "check in," and offer an accuracy radius of 100 to 1,000 yards (within a block or two), "shopkick Signal" technology requires no consumer check in and can guarantee that a user is truly present in the retail location.

For Best Buy, shopkick is part of an experiment in select U.S. stores to explore the likelihood that consumers will value and redeem rewards points and offers through mobile retail applications. Best Buy integrated shopkick directly into its point of sale system in its San Francisco store to streamline the redemption of special offers. Customers may walk up to the cashier, provide the mobile phone number connected to their shopkick app, and any applicable personalized discounts immediately appear on their receipt. "Smart phones and mobile technology, increasingly used for research during the shopping process, are bridging digital and physical shopping experiences in promising ways for consumers - in the store, from check in to check out, right on their smart phones," said Richard Rommel, senior vice president, new business customer solutions group, Best Buy. "The convergence of location technology and rewards to personalize an experience with Best Buy is at the heart of our vision of the connected world, and we will work with services like shopkick that can add value to our customers."

Consumers choose to download the free "shopkick" mobile application for their smart phones. (The "shopkick" app for iPhone will be available in the coming weeks on the App Store, followed by apps for additional smart phones.) When the "shopkick" app is open on the smart phone, it detects the "shopkick Signal" technology installed in the retail location as the consumer walks through the door, and the shopper instantly receives rewards, called "kickbucks." Because the detection occurs on the consumer's phone, the privacy of presence information is completely under the user's control. Retailers like Best Buy that support the "shopkick" app also will deliver consumers special in-store deals, and/or added bonuses for scanning barcodes of specific products.

The Levi's® Brand And Filson® Introduce 'Levi's® Workwear By Filson®'

The Levi's® brand has partnered with Seattle-based outdoors outfitter Filson® to design a new collection of Levi's Workwear by Filson, that marries the uncompromised craftsmanship, rich history and pioneering spirit shared by the two apparel leaders. The Levi's® Workwear by Filson® range spotlights the blue-jean inventor's iconic workwear origins and silhouettes, while utilizing Filson's® superior manufacturing techniques, signature fabrications and iconic styles. This exclusive collection of built-to-last, highly functional men's apparel and accessories carries the lifetime guarantee associated with both partners involved and will be sold in select Levi's® and Filson® retail stores.

Frye To Open First U.S. Flagship Store In NYC

The Frye Company, the country's oldest continuously operating shoe company and a leader in benchcrafted leather goods, will open its first flagship store in New York's SoHo District. The SoHo flagship will provide customers an opportunity to experience the full spectrum of Frye's collections, including boots and shoes for women, men and Small Fryes, along with handbags, accessories and other leather goods. Trained specialists will be on hand to help with fit, finish, styling and maintenance.

National Retail Chain, Journeys First to Launch Rewards On SCVNGR

Teen retailer Journeys is collaborating with location-based social mobile game SCVNGR to launch challenges and rewards at their 800+ stores across the country. Playing is simple: Go places. Do challenges. Earn points and unlock rewards! Players do these quick, fun challenges and broadcast where they are and what they're up to out to their friends on SCVNGR, Facebook and Twitter.

Journeys has built challenges on SCVNGR at each location (worth 5 points instead of the normal 2). Challenges like: Pick the shoes you'd rock on your favorite skateboard, snap a pic and you've scored 5 points. Give yourself an A+ in style by taking a photo of the accessory you want most this upcoming school year, another 5 points. What makes this partnership particularly unique is that Journeys is the first national retailer to take advantage of a brand new game element in SCVNGR: the reward. Teens earn 20 points by doing quick, fun challenges at their local Journeys and they will unlock the reward. To redeem, they simply show the reward right on the SCVNGR app to the cashier.

"Staying relevant to the teen consumer is a guiding principle for Journeys, which is why our collaboration with SCVNGR is the perfect fit," said James Estepa, President and CEO of Genesco Retail. "Connecting our brick and mortar stores to a location-based mobile game platform adds an exciting layer to our store environment where customers can engage with the Journeys brand, earn points for completing fun challenges and get rewarded."

Sam's Club® Enhances Member Experience With Wi-Fi, Smart Phone App And 3D TV Available Soon

As part of its commitment to deliver the best possible shopping experience, Sam's Club plans to upgrade all of its U.S. locations with Wi-Fi by November and is the first warehouse club to offer live IPTV demos and carry a 1080p broadcast signal. AT&T will provide Wi-Fi to Sam's Club, which will allow its members greater use of their Wi-Fi enabled smart phones while shopping and enable associates to demo new IPTVs (internet TVs) as well as other internet connected devices in real time. Members may view their favorite web application such as Facebook™, Pandora™ or Vudo™ on large screen TVs to better understand how it would appear at home. In addition, hundreds of product reviews will now be accessible in-club as well to help members research potential purchases and access samsclub.com. Sam's Club is also upgrading to 1080p on HDTV displays, to provide an improved and more realistic picture quality.

Sunkist's S'alternative Health Initiative Promotes Using Fresh Lemons As Flavor Enhancing Alternative To Salt

To help cut down on sodium consumption while still enhancing the flavor of food and beverages, Sunkist has launched S'alternative, a health initiative aimed at communicating the benefits of using fresh lemons as a natural alternative to salt. Sunkist is spreading awareness for this important health message through the S'alternative Recipe Contest where consumers can enter their own special recipe featuring Sunkist® lemons instead of salt. All qualified entries will be featured on www.sunkistsalternative.com and the grand prize winner will receive a $1,000 grocery gift card.

Redbox DVD Rental Kiosks Expand To CVS/pharmacy Locations Nationwide

Redbox Automated Retail, LLC is rolling out fully automated redbox® DVD rental kiosks at CVS/pharmacy locations nationwide. The national rollout, which comes on the heels of a successful pilot program at select CVS/pharmacy locations, will start this quarter with approximately 700 installations by the end of 2010. The agreement marks the first time that CVS/pharmacy will offer a DVD rental service to consumers and significantly expands redbox's presence within the drug store channel.

Redbox is currently available at approximately 23,000 convenient locations nationwide. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. For added convenience, customers can visit www.redbox.com to select their movie online or via the iPhone® app from redbox and pick it up immediately at the redbox location of their choice.

Walgreens Offering Flu Shot Gift Cards

Walgreens, the largest retail provider of flu prevention services with more than 24,000 certified immunizers, has introduced the flu shot gift card as a way to help more Americans stay well throughout the upcoming flu season by giving the gift of a flu shot. Flu shot gift cards are available in Walgreens stores.

"Whether you have college kids going back to school or have friends, co-workers or family members you want to protect this flu season, the flu shot gift card is a thoughtful way to make it even easier for them to get a flu shot at Walgreens," said Kermit Crawford, Walgreens executive vice president of pharmacy. "While millions of Americans are diligent about getting a flu shot every year, gift cards may also help those who might not otherwise take the initiative to get a flu shot."

Piperlime Pop-Up Store Launches In New York

Piperlime, the online shop known for the freshest styles in shoes, apparel, handbags and jewelry, is launching its first pop-up store in the SoHo neighborhood of New York. The pop-up store will be open for 25 days, starting September 9 to align with New York Fashion Week.

Piperlime is creating an engaging store environment that will immerse customers in the unique experience of the brand from the moment they step inside. The pop-up store will include an edited assortment of the top fall styles from coveted brands like Marc by Marc Jacobs and Frye, tips on how to wear the season's trends, favorite picks from fashion editor and stylist Rachel Zoe and exclusive product from brands such as 7 For All Mankind, AG Adriano Goldschmied, Cynthia Vincent, and more.

"We are excited to share this experience with the public," said Jennifer Gosselin, General Manager of Piperlime. "It's the first time that Piperlime will be available in a three-dimensional environment, where customers can touch and feel product, put together head-to-toe outfits, and pick personal favorites from exclusive jewelry items to vintage-inspired tops to the must-have-boot for Fall."

Levi's® Introduces Curve ID, Company's First Global Women's Denim Line

Levi's®, has introduced Curve ID, a new line of custom fit jeans made to fit the curve of a woman's body. The new line utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.

"Since we created our first women's jeans 75 years ago, no one has changed the formula for finding the perfect fit," said You Nguyen, senior vice president of Women's Merchandising and Design for the Levi's® brand. "Our revolutionary approach looks beyond waist size to address the true curves of a woman's entire body. We've created three custom fits that address a range of body shapes, allowing women to find their perfect fit and ultimately helping them feel confident and sexy in their jeans."

ConAgra Foods Adds Manwich Thick & Chunky Variety

ConAgra Foods has introduced Manwich® Thick & Chunky, the first new flavor of Manwich sloppy joe sauce in nearly 10 years. Manwich Thick & Chunky has the same spices and seasoning as Original Manwich with a thicker sauce and more chunks of sweet onions and bell peppers. "It's a sloppy joe that's a bit less sloppy because of the thicker sauce," said Sandra Williams, brand director, ConAgra Foods. "And with the bigger chunks of vegetables, which are more visible in the sauce, moms feel confident that Manwich is a wholesome family meal for a great value."

Morton Salt Launches New Sea Salt Products

Morton Salt has launched new Sea Salt products that address the growing popularity of sea salt for use by home cooks and chefs. The All Natural Sea Salt and Iodized Sea Salt (harvested from waters of the Pacific Ocean), measure like table salt, are 'recipe-ready', and are perfect for cooking and baking. The new Extra Coarse Sea Salt Disposable Grinder (with salt crystals from the Mediterranean Sea), brings out great flavor and adds a finishing touch to many meals. The Grinder Refill Bottle, one of the first to be offered in the grocery channel, allows the consumer to refill their reusable grinders with Extra Coarse Sea Salt. The Roasted Garlic Sea Salt Disposable Grinder provides a flavorful spice to a variety of seafood, meat, and salad dishes. The entire Sea Salt portfolio now carries a new Morton look that is classic in design, while also featuring the iconic Umbrella Girl. The national advertising campaign of print, digital, and retailer stores.

New Pioneer Elite G-Clef Line Provides Music Lovers With AIR Studios-Certified Experience

Pioneer Electronics (USA) has introduced new G-Clef components including luxury CD players and amplifiers that bring a professional-grade listening experience into the home or office. The high-style Elite G-Clef line includes two stereo amplifiers, SX-A6MK2 and SX-A9MK2, and two CD players, PD-D6MK2 and PD-D9MK2, all engineered with the purest approach to audio component design. All models are offered at affordable price points, for audio enthusiasts looking for high-end sound without the extravagant cost often found in prestigious audiophile gear. Each of the models is fine-tuned and certified by internationally-respected AIR Studio's sound engineers to ensure the most accurate recreation of the original recording possible.

PUR Unveils Its Latest Faucet Water Filter In At-Home Water Filtration

Procter & Gamble's PUR Water Filtration is introducing a new line-up of one-click faucet mount filtration systems that makes getting clean drinking water instantly from the tap easier and more convenient than ever before. The first and only faucet mount design that installs with one easy click, the new PUR faucet water filter offers up to 100 gallons of great-tasting drinking water with just one click. The new design is simple to install so that no tools are required and it can be easily disconnected when needed. The new PUR one-click faucet water filter can be purchased nationwide at major retailers. The systems are available in vertical and horizontal models in white, white with chrome, chrome and stainless finishes.

Sharpie Liquid Pencil Launches For Back To School

Just in time for back-to-school, the new Sharpie® Liquid Pencil hits stores shelves nationwide this September. Using the newest liquid graphite formulation, the Sharpie Liquid Pencil writes like a pen but erases like a pencil. The Sharpie® Liquid Pencil's liquid graphite was designed especially to write on paper, and like other Sharpie products, it features a bold writing experience. "The Sharpie Liquid Pencil is a game changer in the back-to-school shopping aisle," said Sally Grimes, vice president of marketing for Sharpie. "It feels like a Sharpie, writes like a pen and erases like a pencil. All I can say is you've got to try it."

New Glitzy Pets By stride rite Collection Adds Glitz To Shoes For Back-to-School

Stride Rite Children's Group will shine the spotlight on girls this back-to-school with the new Glitzy Pets by stride rite® collection headlining in all stride rite retail and leading specialty retailers. The collection debuts with four stylish shoe designs in fun patterns and sparkly prints - with each big girl size featuring its own Glitzy Pet.

Sharon John, president of Stride Rite Children's Group, said, "With lots of glitz and glam, these trend-rite shoes and their fun pet charms that girls will want to collect and trade are sure to please, while mom can feel good that she has made a quality footwear choice."

VeloMini Electric Bicycle Is Big Enough To Ride, Small Enough To Carry

VeloMini represents the latest technology in light-weight folding electric bicycles. The powerful 180 watt brushless hub motor will transport a person 8 to 10 miles at speeds up to 12 mph. It folds to 18 inches tall and fits into its own carrying case. VeloMini is powered by a Lithium-Ion battery hidden in the durable anodized aluminum frame. VeloMini gives riders three choices of motion: pedal like a bike; use the throttle like a moped; or the pedal assist mode to make pedaling easy. Each VeloMini comes with a carrying case, which folds into a back pack, along with a carry strap, charger and tool kit.

Bear Naked Introduces First Soft-Baked Granola Cookies

Bear Naked, the natural food company for the everyday adventurer, has added Bear Naked™ 100% Pure & Natural Soft-Baked Granola Cookies to its lineup of natural granolas, cereals, trail mix and Grain-ola™ bars. Baked with whole grains and simple ingredients, each cookie supplies natural energy to fuel the everyday lives of active people. The new Bear Naked 100% Pure & Natural Soft-Baked Granola Cookies are available in Double Chocolate and Fruit & Nut flavors.

"Our new cookies are delicious enough to satisfy your craving for an oven baked snack, but are made with all-natural ingredients so you can feel good about what you're eating," said Ryan Therriault, senior manager, brand marketing and innovation. "At Bear Naked, our philosophy is rooted in giving your body the natural energy it needs by blending a short list of pure ingredients to create a snack that's high in taste and quality."

KYOCERA's Synthetic Opal Used For CASIO G-Shock Watches

Kyocera Corp.'s uniquely developed synthetic opal material - called "Kyoto Opal" in the Japanese market - has further been expanded to the new design of Casio's G-Shock brand watches which are slated for global sales. This is the first time that the company's Kyoto Opal has been used for a wristwatch application. The new GLS-5600KL, which is based on the popular square faced G-Shock 5600 series, uses a glossy resin material to create an energetic feel for its target market of fashion conscious males in their teens and twenties. Kyocera's Kyoto Opal material is used in the design around the number display. The Kyoto Opal decorative material has been developed in 12 color variations, with "play-of-color" effect and sparkling characteristics.

New CigRx™ Dietary Supplement Reduces Urge To Smoke

Star Scientific's CigRx™, a dietary supplement developed by the company's Rock Creek Pharmaceuticals subsidiary, has been launched in the greater Richmond, Virginia area. CigRx™, a mint-flavored lozenge that dissolves in the mouth and is swallowed, contains neither nicotine nor tobacco and was developed for adult dependent smokers. CigRx™ temporarily reduces the urge to smoke using a unique combination of dietary ingredients including anatabine, an alkaloid found in plants that are members of the Solinaceae family including tobacco, eggplant, green tomatoes and potatoes, that appears to interact with some of the neurotransmitter cells in the brain in a way that mimics what occurs when a person smokes a cigarette.

Dog Gone Smart Pet Products Showcases Biodegradable Pet Bed

To capitalize on the expanding home goods and green products market, Dog Gone Smart Pet Products is launching a completely biodegradable pet bed. The Green pet bed is made with all-natural and organic materials, which means that every component of the pet bed will begin to breakdown or decompose in the appropriate composting environment in 120 days. The Green bed is available in three colors: mushroom, sage, and green apple.

Jimmy Dean Introduces Jimmy D's Breakfasts

Just in time for the back-to-school season, Jimmy Dean has introduced Jimmy D's™ breakfasts. The new line of hearty, satisfying breakfast items offer moms a convenient breakfast option for the family, all with 210 calories or less and 7 or more grams of protein. Jimmy D's breakfasts can be found in the frozen breakfast section at grocery stores across the country and are available in three varieties: French Toast Griddlers, Griddle Sticks and French Toast Duos.

Frontier Beverage Expands Unwind Lineup With Three Fresh Flavors

Consumers who are "Tired of Being Wired" can find three great-tasting, low-calorie, ultimate relaxation aids in Frontier Beverage Co.'s expanded Unwind™ product line-up, now available in Goji Grape, Pom Berry and Citrus Orange. "Distributors and retailers have been expressing the need for a more diverse line-up of relaxation products with fewer calories and less sugar," said Terry Harris, Chief Executive Officer, Frontier Beverage Co. "We have answered that call by introducing an expanded Unwind product line that caters to the tastes and needs of a wider audience to provide the ultimate in relaxation aids."

Logitech Introduces Alert Digital Video Security

Logitech has introduced Logitech® Alert™, a complete HD digital video security system. The Logitech Alert™ 750i Master System and the weatherproof Logitech Alert™ 750e Outdoor Master System with night-vision let home owners be there when they're not, by providing everything they need to monitor their home inside and out. The new Logitech Alert master systems come with a smart HD camera, powerful PC and Web software, and free remote viewing on a PC or Mac® computer, or smartphone. Setting up the Logitech Alert security system just takes minutes with a simple three-step process - install the Logitech Alert software, connect to their network, and plug in the camera.

Eric Kintz, vice president, Logitech's video business, said, "As part of our vision to bring HD video to anyone, anywhere, Logitech is thrilled to introduce a completely new video security solution to consumers and small businesses, which offers HD video quality and motion-triggered live viewing and recording at attractive price points."

New Wet Or Dry Floor Cleaning System From O-Cedar®

O-Cedar® has introduced an innovative wet or dry floor cleaning system, ProMist™, that has a refillable bottle to give consumers the flexibility to use whatever cleaning solutions they want - including just water. It has a durable, microfiber pad that has millions of fibers to grab and trap dirt and grime for an effective clean and can be washed up to 100 times. The ProMist's microfiber pad requires minimal to no cleaning solution to get the job done. With the popularity of hard wood floors, consumers have the choice of controlling the moisture level or dry mopping. In addition to generating less waste with the reusable, washable pad, the wet cleaning system has a refillable bottle. It allows users to mix their own chemical-free cleaners (or use just water) for peace of mind with kids and pets.

Clearwire Introduces iSpot™ Offering 4G Support For Apple® Mobile Devices

Clearwire Corp., a leading provider of wireless broadband services, has introduced the CLEAR iSpot™, a personal hotspot with dedicated support for Apple's line of mobile devices, including the iPad™, iPod touch® and iPhone®. The iSpot brings the speed and mobility of true mobile broadband to a user base primed for the rich online experience of 4G.

"With the iSpot, Apple customers don't have to sort through confusing service plans with overage fees, nor do they have to worry about how much data they're using," said Thomas Enraght-Moony, senior vice president of marketing at Clearwire. "Instead, with CLEAR, customers can run all of their Apple mobile devices at true broadband speeds for a single, simple monthly fee." The iSpot is available nationwide from CLEAR retail stores and authorized dealers.

Kank-A Launches Soothing Beads For 'On the Go' Relief Of Oral Pain

Kank-A Soothing Beads provide two benefits: effective, comfortable relief for all-over-mouth pain, and a form that is easy to carry and discreet to use. Kank-A Soothing Beads are comfortable, smooth balls that melt in the mouth to deliver maximum strength medication (15 mg benzocaine per five-bead dose). Soothing Beads can be rolled around the mouth for all over relief, or held in one spot for concentrated treatment. Each five-bead dose is individually packaged on a perforated card (like many over-the-counter caplets), making it easy to leave some at home, work, or in any other location that's handy throughout the day. They are designed to deliver effective relief without excessive numbing, and are ideal for use on gum irritations, mouth burns, canker sores, orthodontic appliances and dentures. Kank-A Soothing Beads are now available at food and drug stores nationwide.

AVENUES Launches Level8 Brand Electronics Cases At Apple Stores In US

AVENUES has launched Level8, a new line of portable electronics cases and backpacks designed exclusively for Apple®. The Level8 "Atlas" backpack fits 15-inch and 17-inch MacBooks® and is now available at all Apple stores in the US. The Level8 slim and sleeve cases, available in 13-inch and 15-inch sizes, are available now at Apple stores in 31 US cities. Level8 protective sleeve cases feature zippered stash pocket, interior zipper guard, comfortable carrying handle and durable neoprene protection. Level8 slim cases, available with a single or double compartment, feature padded, tear resistant shoulder straps, checkpoint friendly design and durable neoprene protection. The Level8 "Atlas" backpack features spacious interior, checkpoint friendly design, shock absorbing shoulder straps, iPod/iPhone pocket and air-flow back padding. All Level8 products come with extra reinforced corners and the Precise Protection System™; a three-dimensional shock absorbent material engineered of EVA compressed foam that provides superior protection in a compact and sleek configuration.

American Greetings Introduces Magic Touch™ Cards For A Fun, Multi-sensory Experience

Now adding a new interactive option for birthdays, American Greetings is introducing Magic Touch™ greeting cards, which allow the user to utilize the sense of touch to control their own birthday greeting. Each Magic Touch card features a character or icon, just waiting to greet the recipient with his or her own special greeting. Upon opening the card, the character then instructs them where to touch in order to trigger the surprise message. As the recipient rubs the area, the character delivers their own personal rendition of "Happy Birthday" that is then controlled by the user.

Constellation Wines U.S. Names Pierre Noique To Lead Luxury Wine Team

Constellation Wines U.S. has appointed Pierre Noique to the newly created position of vice president of luxury wines. The addition of this role is a result of the company's increased focus on its luxury wines and properties to further enhance their growth prospects. Noique, an accomplished luxury wine professional with 15 years of sales and brand building experience, joins Constellation from nine years at Niebaum~Coppola/Rubicon Estate in Rutherford where he last served as Vice-President, National Sales & Marketing.

Andrea McKenna Joins Friendly Ice Cream As VP Of Marketing, Chief Marketing Officer

Friendly Ice Cream Corp. has appointed Andrea McKenna Vice President of Marketing and Chief Marketing Officer. McKenna comes to Friendly's following eight years with The Talbots, where she served as the senior vice president of marketing, and as director of advertising and sales promotion at Dunkin Donuts.

Jones Soda's Mike Spear Appointed To Marketing Director

Jones Soda Co. has named Mike Spear as its new Marketing Director. Spear was promoted from his previous role as head of Interactive Marketing for Jones Soda, and is tasked with overseeing all marketing strategy as the company expands distribution nationwide and continues to maintain its online marketing and social media strength.

"I've always loved the uniqueness of the Jones brand and enjoy the challenge of coming up with creative ways to continually engage our consumers," said Spear. "It's my priority to always stay one step ahead of our consumers and bring them something of value from Jones Soda."

Saladworks Names Jason Mattes V.P. Of Franchise Development

Saladworks, a leading national fresh-tossed salad franchise concept, has named Jason Mattes as Vice President of Franchise Development. Mattes joins Saladworks as the franchise concept continues to expand in new markets coast to coast. Saladworks' entrance into Orange County, CA and Knox County, TN, are all planned for late 2010 into early 2011.

Robert Read Promoted To SVP, Worldwide HD Marketing For Universal Studios

Robert Read has been named Senior Vice President, Worldwide HD Marketing for Universal Studios Home Entertainment and Universal Pictures International Entertainment. Read previously served as Vice President, HD Strategic Marketing, Specialty Product & USHE Franchise Management. In his newly expanded role, Read will oversee Universal's high-definition initiatives worldwide, serving as global strategist of all new release, catalog and television offerings on Blu-ray™ as well as on other new formats including 3-D and digital home entertainment media.

Ingrid Van Den Hoogen Joins Plantronics As CMO

Plantronics has appointed Ingrid Van Den Hoogen as chief marketing officer, responsible for leading Plantronics' global brand, communication and marketing initiatives. "Ingrid is an exceptional marketing professional with a successful track record of building compelling value propositions for new IT technology offerings," said Ken Kannappan, president and CEO, Plantronics. "Her background is a great fit for Plantronics as we expand our presence in the unified communications market." Most recently, Van Den Hoogen was the senior vice president of corporate marketing at Sun Microsystems.

Big Red Rooster Opens New Office In Atlanta

Big Red Rooster, a global brand experience firm, opened its newest office in Atlanta, Georgia. The new location is the embodiment of Big Red Rooster's growth in the region and long-term commitment to client relationships. Big Red Rooster's Atlanta office will be led by Dan Stanek, formerly of Kantar Retail, leveraging a core portfolio of services including strategy, innovation, merchandising, retail design and package design.

Southern Imperial Names Steve Neumeyer Director Of Operations

Steve Neumeyer has joined Southern Imperial as Director of Operations. He comes with a strong diverse background in all areas of a manufacturing business as well as extensive retail industry experience. As Director of Operations he will be responsible for operations at the Rockford facilities as well as managing director for the China facilities.

3D Exhibits Opens Facility In Delaware

3D Exhibits has opened a Delaware facility staffed with AEs, account management, fabrication and operations personnel. The 19,000 square foot space will serve as 3D Exhibits' east coast office and provide clients with sales, production, refurb and storage services. 3D Exhibits now has the country covered coast-to-coast by its Delaware facility on the east coast, its Chicago headquarters in the Midwest, and its Las Vegas facility on the west coast. (Web site) www.3dexhibits.com

PosterGarden’s Offers Protia Panel Display

PosterGarden’s Protia Panel Display features an easy setup and full-color graphics on recyclable Duraplast panels. Available in an array of wall and tower styles, the Protia Panel Display unites simplicity, innovation, and sustainability. The Protia’s simple hub and panel design make this display easy to set up, and the various custom wall and tower configurations are ideal for full-color graphics. Protia displays come with carrying cases and can be outfitted with sustainable LED Lights. Available configurations include six different wall options and four towers, each with its own unique style and function. For more information, contact PosterGarden, (Tel) 707-297-9982; (Web site) www.PosterGarden.com

Vesta GMS & Sonic Scrubbers® Debut Hang Tag Promotion For Household Cleaning Tools

Vesta Green Marketing Solutions has debuted its super-sized direct marketing Hang Tag promotion featuring high-value incentives for SonicScrubbers household cleaning tools. The large Vesta Hang Tag, which measures at 6" wide by 17" tall, is being distributed through 684 dry cleaner locations near Target stores that carry the featured products. The dry cleaners place the Hang Tags over garment bundles to deliver to their customers. There are two distinct coupon offers on the Hang Tags: a $5 coupon for the Power Toilet Bowl Scrubber and a $3 coupon for the more general Power Household Cleaning Tool.

"We thought the dry cleaning channel was an inventive and efficient way to deliver these coupon incentives to a qualified audience of Target shoppers," said SonicScrubbers CEO W. Kenneth Thiess. "The uniqueness of the distribution channel, combined with availability of such a large and unavoidable direct marketing piece, convinced us to work with Vesta on this promotion."

"All of the research we've conducted shows that dry cleaning users are big Target shoppers," added Vesta CEO L. Jeff Jensen. "Convenience is key for this audience, and when we hand-deliver these micro-targeted promotions, we have the ability to influence their shopping decisions while they're in a task-oriented mindset."

FexEx Promotes Gulf Turtle Rescue Program

Experiential marketing agency Switch - Liberate Your Brand recently designed the logo for the FedEx Custom Critical Gulf Turtle Rescue program utilizing the nationally recognized symbol for caring, a "ribbon," formed into a trio of sea turtles with hearts on their shells. The logo's color is a subtle gray that implies the delicacy of the cargo that FedEx is graciously transporting - as many as 70,000 loggerhead sea turtle eggs from the shores of the Gulf of Mexico to the Atlantic Coast.

FedEx is working with National Fish and Wildlife Foundation and biologists who fear for the safety of the eggs due to the recent Gulf oil spill. The Switch-designed logo appears on a temperature-controlled FedEx truck and van being used for the egg transport program. Throughout the July - October hatching season, biologists will be unearthing the nests and placing them into specially-designed Styrofoam containers for transport by FedEx to the incubation site at the Kennedy Space Center in Cape Canaveral.

Coca-Cola And Harris Teeter Join 'Get Caught Green Handed' Campaign

Building on their successful curbside Recycle and Win program, Coca-Cola and Harris Teeter are launching a Get Caught Green Handed campaign to highlight Charlotte's 15 new recycling bins in the Center City. An incognito prize patrol will 'catch' a person using the new recycling bins and reward them with a $25 Harris Teeter gift card as well as a deli sandwich and 20-ounce Coke from Harris Teeter's uptown store.

Each of the 288 winners over the three-month program will receive a giant "I Got Caught Green Handed" foam hand to show off to co-workers to encourage them to recycle. In addition, Coca-Cola will promote the new recycling bins with vend snipes on hundreds of Coke machines throughout Uptown Charlotte and on posters in food outlets and in office break rooms.

"Coca-Cola is proud to be a part of this fun and exciting partnership with Harris Teeter and the City of Charlotte to promote uptown recycling," said Lauren Steele, VP Corporate Affairs for Coca-Cola Consolidated. "Our curbside Recycle and Win program was very successful in promoting residential recycling.

Finlandia Vodka Names Boxing Clever Agency of Record

Finlandia® Vodka has named Boxing Clever its promotions and digital agency of record for North America. As agency of record for Finlandia, Boxing Clever will provide creative for promotions, events, consumer interaction, and education. Boxing Clever recently helped Finlandia launch a cause marketing effort to raise money for global environmental projects and also created the Finlandia "Tasting is Believing" campaign that showcases the Finlandia Crush Cocktail. Boxing Clever's work for this campaign spans from social media to point-of-sale (POS) and marketing collateral. In addition, Boxing Clever will be working with an expert Finlandia mixologist and vodkaologist for tastings and samplings at events.

Scott Hildebrand Joins Engauge

Engauge, a total engagement agency, has appointed Scott Hildebrand as Chief Consumer Relationship Officer. Hildebrand joins Engauge from JP Morgan Chase's retail bank where he served as senior vice president, brand marketing and customer acquisition. Hildebrand's charge is to help Engauge's clients grow by strategically connecting brand messages with consumers at the right time and right place. Hildebrand will split his time between the agency's Columbus headquarters and its fast-growing Atlanta division, where the Digital Innovation Group executes social media and digital campaigns for Chick-fil-A, Food Lion, Perkins Restaurants and InterContinental Hotels Group (IHG), among other brands.

Cinema Scene Marketing And Popstar Networks Extend Relationship For Growing National Digital Media Network

Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, is extending its strategic partnership with Popstar Networks to provide digital signage software and digital media services in support of the company's growing Digital Media Network, now exceeding 350 displays within more than 120 theater locations nationwide.

Through the partnership, Popstar Networks combines SaaS based digital signage software, networking services, hardware design, and overall technical support for the Cinema Scene Digital Media Network. Using the Popstar FrontStage™ content management solutions suite, the Cinema Scene Digital Media Network delivers a variety of digital signage solutions, including Cinema Scene's TrailerVision™ product playing enhanced studio movie trailers, living posters and corporate advertising.

"Cinema Scene Marketing continues to demonstrate a solid understanding of how to effectively reach movie-going consumers using an extensive digital signage network, and we are certainly very pleased to play such a strategic role in their success," said Tom Reed, President and CEO of Popstar Networks. "We believe the expertise and energy of our collective team will continue to push the boundaries of powerful in-theater marketing," he said. (Web site) www.popstarnetworks.com

Farmers Insurance Launches Airship's First-Ever Northwest Tour

Airship Ventures and Farmers® Insurance have joined forces to launch the Farmers Airship, the Zeppelin Eureka, on a month-long tour of the Pacific Northwest. It will be the first time ever a Zeppelin airship has offered passengers flights in the region. Taking a cue from historic barnstorming tours of the 1920s, Farmers and Airship Ventures will bring the excitement of the Zeppelin experience to five cities in Upper Northern California and the Pacific Northwest.

In addition to offering passenger tours, the world's largest airship will serve as a brand ambassador at Farmers-sponsored events at each location the Airship visits. These events will include welcome celebrations for the airship, contests to win tickets to fly on the Zeppelin.

"Every time we fly the Farmers Airship above our events, we're wowed by its ability to draw a crowd and attract attention for Farmers support of its communities and causes," said Farmers CMO Kevin Kelso. "In California, the airship and Zeppelin experience have helped draw awareness of our work in communities around the state and to raise millions of dollars for March of Dimes. We're excited to inspire that same enthusiasm and emulate similar successes in Farmers communities throughout the Pacific Northwest." (Web site) www.FarmersAirship.com.

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