Week of November 16, 1998
Kellogg Offers Food Products To Lower Cholesterol
Kellogg Co. is introducing food products including bread, dry pasta, ready-to-eat cereal and cookies, that actively work to lower cholesterol. Ensemble, Kellogg's name for the product line will be on store shelves in the Midwest by March 1999 and available nationally later in 1999, according to the Company. Ensemble is the first group of food containing natural soluble fiber from psyllium husk or whole oats.
AT&T Teams With MTV & Rolling Stone for College Mktg. Blitz
As part of AT&T's new focus on developing products and services specifically tailored to the young adults on the go, the Company is launching three new initiatives: the MTV Campus Invasion Tour, the Rolling Stone Covers Tour and a Rose Bowl Bonanza.
On college campuses nationwide, these programs will introduce students to a host of products and services that make their lives easier, like the AT&T Student Advantage Card, 800-CALL-ATT for Collect Calls and AT&T WorldNet Service.
For the first time, AT&T is teaming up with MTV to feature hot bands Third Eye Blind and Eve 6 who will perform evening concerts at 25 schools nationwide.
AT&T, Rock and Roll Hall of Fame and Rolling Stone magazine are also tuned into what college kids want to see and hear. The AT&T Rolling Stones Cover Tour will visit 15 college campuses, showcasing the 30-year history and evolution of Rolling Stone magazine. Students are invited to visit the exhibit and sign up for a host of AT&T products and services.
To promote its sponsorship of the Rose Bowl Game, AT&T is launching a fleet mobile of marketing vans outfitted like football stadiums. The vans will head to more than 50 campuses to give away collegiate bowl tickets and educate students about AT&T products and services.
Mistic Introduces Two New Flavors
Mistic Brands, Inc. has introduced the flavors Grape Cranberry
and Orange Carrot to its high juice content line, specially formulated for health conscious consumers. "We are excited about these two new, all-natural, healthy products," said Matt Sawyer, Vice President of Marketing for Mistic. "The response to Mistic's high juice content line has been phenomenal. These additions not only offer the delicious full flavor that Mistic is known for, but satisfy consumer demand for new healthy, all-natural beverages."
Tropicana Fresh Grapefruit Enters Market
Tropicana North America has licensed its Tropicana brand to Greene River Marketing, Inc. of Vero Beach, FL, to use on the finest ruby red grapefruit from the Indian River growing region of Florida. Fresh Grapefruit carrying the Tropicana brand name will soon be available in select grocery and club stores in the U.S.
"Tropicana juices are regarded as the gold standard by consumers because they are the closest to fresh-squeezed," said Frank Hood, Tropicana Licensing Manager. "Our alignment with Greene River Marketing, one of Florida's top citrus packinghouses, will help us enhance our fresh juice credentials, as well as provide our juice consumers with a trusted name when they are looking for fresh grapefruit."
The Tropicana brand fresh grapefruit is being promoted by print advertising, in-store demonstrations, and other in-store promotions, some to be co-promoted with Tropicana's Juice products.
Shoney's Names K. Smith Snr. VP Of Marketing
Shoney's, Inc. has named Kent M. Smith Senior Vice President of Marketing for Shoney's Restaurants. Smith was most recently Senior Vice President, Special Assistant to the Chairman/CEO with Flagstar, which operates 3,200 Denny's, Coco's, Carrows, El Pollo Loco, Hardee's and Quincy's restaurants. Prior to joining Flagstar in 1995, he was with The Burger King Corporation where he was Senior Vice President for Worldwide Marketing.
Kraft Foods Names J. Rahman Director of Ethnic Mktg.
Kraft Foods, Northfield, IL, has named Jill Rahman Director of Ethnic Marketing and External Relations. Rahman had been Senior Brand Manager for Kraft Foods' Equity initiative, the company's $50 million integrated marketing program that links many of its core brands under a single umbrella campaign.
Meridian Display Opens NY Office; Names J. Smith, East Coast Reg. Mgr.
Meridian Display & Merchandising, St. Paul, MN, has opened an East Coast office based in New York City. Janet E. Smith has been named the East Coast Regional Manager with marketing responsibility for all territory east of the Mississippi. Previously, Smith served as Account Director with McCracken Brooks/NY.
Omnigraphics Appoints Guerra And Pederse
Omnigraphics International, a Canton, OH-based sign and decal manufacturing company, announced the appointment of Paul D. Guerra, as Senior Vice President, National Sales and William G. Pedersen as Regional Sales Manager, Great Lakes Region. In his role, Guerra is responsible for the development of the Company's sales and marketing force, as well as the generation of new business. Prior to joining Omnigraphics, Guerra was Director of National Sales for Grady McCauley, a designer and manufacturer of retail graphic systems. Pedersen is responsible for the generation of new business in the states of Michigan, Indiana, Ohio and Western Pennsylvania. Prior to this, Pedersen, was General Manager for Graphic Applications, Inc.
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